Abameli benkonzo yokusasaza iSpotify bathethathethana nabanini-copyright baseRashiya, befuna abasebenzi kunye neofisi yokusebenzela eRashiya. Nangona kunjalo, inkampani kwakhona ayingxamanga ukukhulula inkonzo kwimarike yaseRashiya. Kwaye ngaba abasebenzi bayo abanokubakho (ngexesha lokuqaliswa kufuneka kubekho malunga nabantu abangama-30) baziva njani ngale nto? Okanye intloko yangaphambili ye-ofisi yokuthengisa yaseRashiya ye-Facebook, umphathi ophezulu we-Media Instinct Group u-Ilya Alekseev, ngubani omele aholele icandelo laseRashiya leSpotify?
Ngelishwa, le mibuzo ihleli ingaphendulwa okwangoku, kodwa ulwazi luye lwavela malunga nezizathu ezinokubakho zokulibaziseka okulandelayo.
imithombo Kommersant , ukuba ukuqaliswa kweSpotify kwilizwe lethu kuye kwahlehliswa ukusuka ekupheleni kwehlobo ukuya ekupheleni konyaka wekhalenda ngenxa yokungavumelani nenye yeeleyibhile ezinkulu, iWarner Music. Ingxabano iqhubekile ukususela ngoFebruwari, xa inkampani yangena kwimarike yaseIndiya kwaye ayizange ivumelane neleyibhile kwimimiselo yelayisenisi yomculo.
E-Russia, i-Spotify icwangcise ukuqalisa ngexabiso lokubhaliselwa kwe-premium ye-ruble ye-150 ngenyanga. Inkonzo ipapashe iinkcukacha ezinjalo ngoJulayi.
Umthamo wemarike yaseRashiya yeenkonzo zokusasazwa komculo kwi-2018 yafikelela kwi-5,7 yeebhiliyoni zeeruble, kwaye ngo-2021 iya kukhula ibe yi-ruble ye-18,6 yezigidigidi. La manani abonelelwa ngabakwaJ'son & Partners Consulting iingcali. Ngokutsho kwabo, i-Apple Music ithatha i-28% yeemarike, i-Boom - i-25,6%, kunye ne-Yandex.Music - 25,4%. I-akhawunti ye-Google Play Music kwi-4,9% yemarike.
Sisiphi isabelo esiya kuthatyathwa nguSpotify xa engena kwimarike yaseRashiya? Ukuba iphuma konke: inkonzo ithembisa ukwenza oku iminyaka emi-5, kodwa isoloko ilibazisa ukuqaliswa.
Ekuqaleni kuka-2014 inkampani I-Spotify LLC icwangcise ukusungula eRashiya ekwindla. Kodwa endaweni yoko, uSpotify wakuhlehlisa ukusungulwa: khange beze kwidinomineyitha eqhelekileyo kunye neqabane elinokubakho - iMTS. Olu yaba lulibaziseko lokuqala, olwalandelwa yi-epic yeminyaka emi-5 yonke eya kuhlala ubuncinci kude kube sekupheleni kuka-2019.
umthombo: 3dnews.ru