Inkampani ye-TMT Consulting ipapashe iziphumo zophononongo lwemarike yeTV ehlawulwayo yaseRashiya kwikota yokuqala yalo nyaka.
Idatha eqokelelweyo icebisa ukuba ishishini lisondele kwi-saturation. Ekupheleni kwekota yokuqala ka-2019, inani lababhalisi beTV abahlawulwayo kwilizwe lethu lifikelele kwi-44,3 yezigidi kuphela ezingaphezulu kwe-0,2% kwikota edlulileyo, xa inani lalingama-44,2 ezigidi -ngonyaka yayiyi-2,4%.
Ingeniso yabaSebenzi yehla ngekota nge-2,4% ukuya kwi-25,0 yeebhiliyoni zeeruble. Ngelo xesha, ukukhula konyaka kwaphawulwa kwipesenti ze-12,5: kwikota yokuqala ye-2018, umthamo wemarike uqikelelwa kwi-ruble ye-22,2 yezigidigidi.
Ekuphela kwecandelo leTV elihlawulayo elibonise ukukhula kwisiseko sababhalisi bayo yayiyi-IPTV. Ngelo xesha, i-97% yababhalisi abatsha baxhunywe kwiinkampani ezimbini - iRostelecom kunye ne-MGTS.
Owona mqhubi mkhulu kamabonakude ohlawulayo ngokwenani lababhalisi yi-Tricolor enesabelo esimalunga ne-28%. I-Rostelecom ikwindawo yesibini ngesiphumo se-23%. Enye i-8% nganye iwela kwi-ER-Telecom kunye ne-MTS. Isabelo se-Orion simalunga ne-7%.
“Ekupheleni kwekota, i-MTS yaba yinkokeli ekukhuleni okuzalanayo nasekukhuleni ngokupheleleyo kwesiseko sababhalisi. Owona mqhubi mkhulu weTV ohlawulayo ngengeniso, iRostelecom, nayo inamazinga okukhula aphezulu kunomndilili wentengiso. Abaqhubi abaseleyo abavela kwi-TOP 5 mhlawumbi bakhule kancinane kakhulu okanye babonisa iintshukumo ezingalunganga,” iphawula njalo i-TMT Consulting.
umthombo: 3dnews.ru
