Ngenye imini uSony ebengalindelekanga ekufikeleleni kwisivumelwano noyena mntu ukhuphisana naye kwimarike yokudlala - Microsoft Corporation Imigaqo yokuSebenzisa Uphawu lorhwebo Ukuba bucala neeKhukisi Zombini iinkampani ziya kuphuhlisa ngokudibeneyo imidlalo yelifu (kukholelwa ukuba isizathu soku yayiyingozi ebangelwe ngumnqweno kaGoogle wokungena kwimarike yokudlala. ). Ezinye iinkonzo ze-PlayStation ze-intanethi ziya kufudukela kwiqonga lelifu le-Azure. Iza emva kokuba iPlayStation ichithe iminyaka esixhenxe iphuhlisa eyayo inkonzo yokusasaza umdlalo kwimpumelelo elinganiselweyo. Mhlawumbi akukho mntu wothuswa ngakumbi ziindaba kunabasebenzi becandelo le-Sony Interactive Entertainment's (SIE) PlayStation, eye yalwa ngempumelelo nesigebenga sesoftware yase-US kwimarike yeedola ezingama-38 eebhiliyoni zeemidlalo malunga neminyaka engamashumi amabini.
Ngokutsho kwabanolwazi baseBloomberg, uthethathethwano neMicrosoft lwaqala kulo nyaka uphelileyo kwaye lwaqhutywa ngokuthe ngqo ngabaphathi abaphezulu bakwaSony eTokyo, kungekho nxaxheba iphuma kwicandelo lePlayStation. Abasebenzi becandelo lemidlalo bamangaliswe zezo ndaba. Abaphathi kuthiwa kuye kwafuneka baqinisekise abasebenzi kwaye babaqinisekise ukuba izicwangciso zePlayStation 5 aziyi kuchaphazeleka. Lo mzuzu unzima yinxalenye yesifundo esibuhlungu uSony kunye nezinye iinkampani ezininzi zobugcisa abajongene nazo. Ababoneleli beenkonzo zelifu abakhokelayo behlabathi baba namandla ngakumbi, kwaye ngaphandle kokuba inkampani ichitha iibhiliyoni zeedola ngonyaka kumaziko edatha, iiseva kunye nezixhobo zenethiwekhi, ayinakukwazi ukuqhubeka.
Ukukhula okukhawulezayo kwezantya zoqhagamshelo lwe-Intanethi, uphuhliso lothungelwano lwamaziko edatha kunye nobuchwepheshe bokufunda koomatshini benza ingqikelelo yemidlalo ekude engadingi kumatshini wokudlala okhethekileyo wasekhaya ngakumbi nangakumbi. Oku kuyingozi kwi-PlayStation, eyenza isithathu senzuzo ye-Sony. I-Xbox kaMicrosoft ijongene nemingcipheko efanayo, kodwa isigebenga sesoftware sinenkonzo yelifu yesibini ngobukhulu emhlabeni, ngoko ke inkampani inempendulo yobuchule. Abanye ababoneleli belifu abakhokelayo, uGoogle kunye neAmazon, bazakhela ezabo iinkonzo zemidlalo yamafu.
Eqonda ukuba inkonzo yakhe yelifu ayinakukwazi ukumelana nokhuphiswano olupheleleyo, i-CEO yakwaSony uKenichiro Yoshida wanyanzeleka ukuba asebenzisane notshaba oludala. "USony uziva esongelwa yindlela entsha kunye noGoogle onamandla kwaye uthathe isigqibo sokunikezela umsebenzi wokukhulisa isiseko senethiwekhi kuMicrosoft," utshilo i-Asymmetric Advisors strategist Amir Anvarzadeh. "Kutheni besebenzisana notshaba ukuba abaziva besongelwa?"
Isithethi sikaSony siqinisekisile ukuba uthethathethwano noMicrosoft lwaqala kulo nyaka uphelileyo, kodwa wala ukunika ulwazi oluthe kratya. NgoLwesibini, abaphathi ababandakanya umphathi we-PlayStation uJim Ryan baya kuhlaziya abanini-zabelo kwisicwangciso esitsha ngexesha lomhla wotyalo-mali wonyaka. Eli nyathelo lika-Sony, ngendlela, sele livunyiwe ngabanini-zabelo, ngokugweba ngokunyuka kwe-10% yamaxabiso e-stock ngoLwesihlanu - oku kukwanda okukhulu kwiminyaka eyi-1,5.
U-Sony waba yinkampani yokuqala yokudlala enkulu yokungena kwimarike yokusasaza umdlalo emva kokuthenga i-US startup Gaikai kwi-2012 yezigidi ze-380. Kwiminyaka emithathu kamva, yakhupha i-PlayStation Ngoku, eyavumela ukuba imidlalo ye-PS3 iqhube kwifu kwi-PC kunye ne-PS4. Ukusukela ngoko, inkonzo iye yatsala amawaka angama-700 ababhalisi abahlawulwayo, kwaye ikhathalogu yayo ibandakanya iiprojekthi zePS2 kunye nePS4. Nangona kunjalo, izikhalazo malunga neengxaki zoxhumo ziyaqhubeka nanamhla, kwaye ukuthunyelwa kuhamba kancane (eRashiya, umzekelo, inkonzo ayikafumaneki). "I-PlayStation ngoku yinkonzo encinci kakhulu," utshilo uDavid Cole, umseki kunye nentloko ye-DFC Intelligence.
I-PlayStation Network, enye inkonzo yokudlala apho uhlaziyo lugqithiswa khona, ukugcinwa kwamafu kunye nomsebenzi wemidlalo ye-PlayStation 4 yabadlali abaninzi, kuzisa inzuzo eninzi kwinkampani. Okwangoku, isaqhutywa sesinye isigebenga selifu: Iinkonzo zeWebhu zeAmazon. Kunyaka ophelileyo, u-Sony kunye ne-Amazon babambe iintetho malunga nentsebenziswano esondeleyo kwimidlalo yefu kodwa basilela ukuvumelana ngemibandela yorhwebo, ngokutsho kweBloomberg tipster. Le yeyona nto izise uSony kwiingalo zikaMicrosoft. Qaphela ukuba iAmazon ngoku iphuhlisa eyakhe inkonzo yomdlalo wokusasaza.
Ngokomthombo ofanayo, i-pivot kuMicrosoft yandulelwa lutshintsho oluninzi lwabasebenzi kwaSony, kubandakanya nokudluliselwa kwabaphathi abaphezulu bePlayStation Ngoku kwamanye amacandelo. UJohn Kodera, okhule waba sisigqeba esikhulu sokuphuhlisa iinkonzo zenethiwekhi, naye ukusuka kwisikhundla sakhe njengentloko yePlayStation ngoFebruwari, ngaphezulu nje konyaka emva kokuthatha eso sikhundla.
Umbuzo ophambili ngowokuba ngubani oza kuxhamla ngokwenene kubuqabane? Uninzi lwabahlalutyi bayavuma ukuba, ubuncinane kwixesha elifutshane ukuya kwixesha eliphakathi, esi sigqibo siya kunika iziphumo ezilungileyo kwi-Sony. Umdlalo welifu awukakulungeli ukubetha imarike. Xa uGoogle wazisa iStadia ngoMatshi, abasebenzisi abaninzi kuvavanyo banike ingxelo yeziphumo ezingonelisiyo, kubandakanywa ukulibaziseka okumandla ekuphenduleni amagalelo omdlali kunye nokuhla ngamaxesha athile kumgangatho wemifanekiso.
I-IHS Markit iqikelela ukuba ngo-2023, umdlalo welifu uya kuphendula kuphela i-2% yengeniso yeshishini. Kungenxa yoko le nto u-Sony kunye noMicrosoft ngoku begxile kwiiconsoles zesizukulwana esilandelayo, ezilindeleke ngo-2020. Ukufikelela kwi-ecosystem ye-Azure kunika uSony isiseko esinamandla sekamva apho umdlalo wamafu ekugqibeleni ukhokelela ekuphelisweni kwee-consoles.
UMicrosoft unokuba ngumxhamli omkhulu ngakumbi. Icandelo le-Xbox liyaqhubeka nokuvelisa imidlalo kunye ne-consoles, kodwa ngoku ligxininisa ngakumbi kwiinkonzo ezahlukeneyo, ukubhaliswa kunye neeplatforms. NgoMatshi, inkampani yabhengeza usapho lweenkonzo zelifu kubaphuhlisi bemidlalo kunye neenkampani zokudlala zabo bonke ubungakanani. Intsebenziswano noSony yenza ukuba i-Azure, endaweni yeAmazon okanye uGoogle, ibe ngumgangatho weshishini weenkonzo zemidlalo. "I-Microsoft iphumelele ngokucacileyo kuba u-Sony wakhetha iteknoloji yabo nangona ukhuphiswano oluthe ngqo kwimarike yokudlala phakathi kweenkampani ezimbini," kusho uMnu. Cole.
Abanye abakhi-mkhanyo bemarike baqinisekile ukuba u-Sony uza kulahlekelwa ekuhambeni kwexesha. Okwangoku ihlawulisa abapapashi abanjengoBugcisa be-Electronic kunye neCapcom ukuya kuthi ga kwi-30% yengeniso evela kwiintengiso zemidlalo yePlayStation. Kodwa ukuba iinkonzo zokusasaza ziye zaba yinto eqhelekileyo, kuya kufuneka ikhuphisane neMicrosoft ngelixa uhlawula umntu okhuphisana naye ukufikelela kwiziseko zelifu. Oku kunokubeka uSony kwimeko enzima. βEsi sivumelwano siphakamisa imibuzo enzulu malunga nolawulo lwexesha elizayo,β utshilo u-Amir Anvarzadeh.
Kungakhathaliseki ukuba umdlalo welifu uba yinyani yemihla ngemihla, ukugxila kwizinto ezikhethekileyo kuya kuqhubeka kubaluleke kakhulu kwi-Sony, ngokutsho kwePiers Harding-Rolls, intloko yophando lwemarike yokudlala kwi-IHS Markit. Kanye njengoko iNetflix ilwa neVidiyo eyiNkulumbuso ngokuthembela kwiAmazon ngokusingathwa kwamafu, okanye iApple ikhuphisana neSamsung Electronics ngokuthenga amacandelo ayo, isicwangciso esingundoqo sikaSony sokuqinisa iminikelo yayo eyodwa siya kuhlala singatshintshi.
Ngendlela, ukusabela kweenkonzo ze-antimonopoly ekudityanisweni kwabadlali ababini kwabathathu kwimakethi ye-console ekuphuhliseni itekhnoloji ephambili ayikacaci ngokupheleleyo, ngakumbi kuqwalaselwa ukuba iMicrosoft ngoku yeyona nkampani inkulu kwihlabathi ngexabiso layo lentengiso.
umthombo: 3dnews.ru