Ekupheleni kuka-2018, inkonzo ye-microblogging iTumblr, ephethwe yi-Verizon kunye nezinye izinto ze-Yahoo, zatshintsha imithetho kubasebenzisi. Ukususela ngaloo mzuzu, kwakungenakwenzeka ukuthumela umxholo "omdala" kwisayithi, nangona ngaphambi koko, ukususela ngo-2007, yonke into yayinqunyelwe ukucoca kunye "nokufikelela kwabazali". Ngenxa yoku, indawo ilahlekelwe malunga nesithathu setrafikhi yayo emva kweenyanga ezi-3 kuphela.
Ngoku ulwazi lokuba umnini ukhangela abathengi benkonzo. Kuyathakazelisa ukuba omnye wabathengi abanokuba sesona sixhobo sikhulu se-porn Pornhub. Nantso ke , ukuphendula isicelo esivela kwiintatheli zeNdaba ze-BuzzFeed, ezichaza ukuba "banomdla kakhulu" ekuthengeni i-Tumblr kwaye bangathanda ukubuyisela umxholo "omdala" kwisayithi. IPhini likaMongameli wePornHub uCorey Price ubhale ngale nto.
Akukabikho zimvo ezivela kwaVerizon ngalo mba okwangoku. Nangona kunjalo, kunokwenzeka ukuba inkampani iya kuvuma kwisiphumo esifanayo, kuba iTumblr ayinakuba ngumthombo wenzuzo uYahoo kunye neVerizon babethembele kuyo. Kwaye unikwe ukhuphiswano oluqatha kakhulu kwintengiso yeintanethi zentlalo kunye neenkonzo ze-microblogging, iTumblr ayinanto iseleyo yokubonelela abasebenzisi.
Ngokuqinisekileyo, umntu akufanele akhuphe ukuba oku kukulahla ulwazi nje oluya kutsala ingqalelo kwiqonga kunye nokwandisa ixabiso layo. Ngokwenene, ngokutsho kweSensorTower, kwikota yokugqibela inani labasebenzisi abatsha benkonzo bafikelele kwelona nqanaba lisezantsi ukususela kwikota yesine ye-2013. Kwaye xa kuthelekiswa nekota yokuqala ye-2018, yehla malunga ne-40%.