Kutshanje, iprojekthi yethu yemfundo yeTechnosphere ipapashe iintetho zokugqibela kwikhosi "Iprojekthi ye-IT kunye noLawulo lweMveliso". Uya kufumana ulwazi kwintsimi yemveliso kunye nolawulo lweprojekthi usebenzisa umzekelo we-Mail.ru Group, uqonde indima yemveliso kunye nomphathi weprojekthi, ufunde malunga nethemba lophuhliso kunye neempawu zemveliso kunye nokulawulwa kweprojekthi kwinkampani enkulu. Ikhosi ibandakanya ithiyori kunye nokusebenza kokulawula imveliso kunye nayo yonke into engaphakathi (okanye ecaleni kwayo): iinkqubo, iimfuno, iimethrikhi, ixesha elibekiweyo, ukuqaliswa kwaye, ngokuqinisekileyo, uthetha ngabantu kunye nendlela yokunxibelelana nabo. Ikhosi ifundiswa nguDina Sidorova.

Isifundo 1. Yintoni iprojekthi kunye nolawulo lwemveliso

Uthini umahluko phakathi kwemveliso kunye neprojekthi? Ziziphi iindima zemveliso kunye nomphathi weprojekthi? Umthi wezakhono kunye neenketho zokuzilinganisa. “Ngoko ndifuna ukwenza imveliso epholileyo. Kwenziwe ntoni?" Indlela yokuhlalutya imarike? Isindululo sexabiso leprojekthi kunye nemveliso.

Isifundo 2. UPhuhliso lwabaThengi, uphando lwe-UX

Kutheni iimveliso zisilela? Yintoni i-CustDev kunye nophando lwe-UX, yintoni umahluko phakathi kwabo? Nini kwaye njani ukuqhuba uphando lwe-CustDev kunye ne-UX? Ngaba sifanele sizikholelwe zonke iziphumo zophando ezifunyenweyo? Kwaye wenze ntoni ngolu lwazi?

Isifundo 3. Iimvavanyo ze-A/B

Ukuqhubekeka kwintetho yangaphambili: yeyiphi eyona ndawo ilungileyo yokugcina iziphumo zophando lwakho?

Yintoni imilinganiselo? Kutheni zifuneka kwaye zinokubonisa ntoni? Ziziphi iimetriki? I-ROI, i-LTV, i-CAC, i-DAU, i-MAU, i-Retention, i-cohorts, i-funnels, ukuguqulwa. Umeta njani into engalinganiswanga ngezi metrics? Isakhelo sokuphuhlisa imveliso yeemetrics. Iinkqubo zokulandelela i-metric. Zijongwa njani iimvavanyo ze-A/B ngokubanzi? Uzivandlakanya njani iimethrikhi ngokuchanekileyo kwaye ungadali iinkohliso? Yintoni enokuyenza kunye nabo, njani kwaye nini ukuphendula?

Isifundo 4. Isicwangciso sokusebenza (imephu yendlela)

Igama eliphambili kuyo nayiphi na imveliso. Uwufumana phi umbono wophawu? Ngaba oku kuya kwenza imveliso ibengcono? Kufuneka kuphunyezwe njani uhlengahlengiso? Ngubani omele azi ngale nto?

Isifundo 5. Iindlela zophuhliso lwesoftware

Iindlela "ndala". Ithiyori yeMithintelo. Iindlela "ezintsha". Iinkqubo ngaphakathi kwendlela ekhethiweyo. Iimeko zangempela kuphuhliso.

Isifundo 6. Iimfuno, uvavanyo, imingcipheko kunye neqela

Itshathi yeGantt. Ziziphi iimfuno kunye nendlela yokwenza? Indlela yokuvavanya imisebenzi? Yintoni enokuyenza ngeengozi kunye nabantu?

Isifundo 7. Ukuthengisa

Imibuzo echanekileyo yile: ngoobani abathengi bethu, ngoobani abakhuphisana nathi kwaye ngoba, zeziphi iintsingiselo zemarike esinokuzisebenzisa? Iindidi ezahlukeneyo zokuhlalutya: imeko, umthengi kunye nokhuphiswano. Isicwangciso sokunyusa. Ukuma. Unyuselo.

Isifundo 8. MVP, qalisa

Yintoni i-MVP kwaye kutheni ifuneka? Indlela yokwenza? Iprototyping kunye novavanyo lomsebenzisi.

Isifundo 9. Isifundo sokugqibela

Ukuqeqeshwa kwezandla ekusebenzeni kwedatha kunye nohlalutyo usebenzisa iJupyter.

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Uluhlu lokudlala lwazo zonke izifundo lunokufumaneka unxibelelwano. Masikukhumbuze ukuba iintetho zangoku kunye neeklasi eziphambili ezivela kwiingcali ze-IT kwiiprojekthi zethu zemfundo zisapapashwa kwitshaneli Technostream. Bhalisa!

umthombo: www.habr.com