Inkampani ye-TMT Consulting ishwankathele iziphumo zophando lwemarike yaseRashiya yeenkonzo zevidiyo ezisemthethweni ze-intanethi kwi-2018: ishishini libonisa ukukhula ngokukhawuleza.
Sithetha ngamaqonga asebenza ngokwemodeli ye-OTT (Ngaphezulu), oko kukuthi, ukubonelela ngeenkonzo nge-Intanethi. Kuxelwa ukuba umthamo wecandelo elihambelanayo kunyaka odlulileyo ufikelele kwi-ruble ye-11,1 yebhiliyoni. Oku kuyamangalisa i-45% ngaphezu kwesiphumo se-2017, xa inani laliyi-ruble ye-7,7 yezigidigidi.
Abahlalutyi bachaza ukonyuka okubalulekileyo kwenkcitho kwicandelo leenkonzo zevidiyo ezikwi-Intanethi ngenxa yezizathu ezininzi. Oku, ngokukodwa, kukukhula kwabaphulaphuli abahlawulayo, ukunikezelwa komxholo okhethekileyo kwii-cinema ze-intanethi, intsebenziswano yeenkonzo kunye nezitudiyo eziphambili zaseRashiya kunye neHollywood, kunye nokulwa nokukhwabanisa.
Imodeli ehlawulwe ngokuzithemba kwi-lead - ingeniso efunyenwe kwiintlawulo zabasebenzisi ifikelele kwi-7,6 yeebhiliyoni zeeruble (ukunyuka kwe-70%). Intengiso yazisa iinkonzo zevidiyo i-3,5 yeebhiliyoni zeeruble (kunye ne-10%).
Umdlali omkhulu kwimarike ngokwemali engenayo ivi kunye nesabelo se-36%. U-Okko ukwindawo yesibini nge-19%. Ngaloo ndlela, ezi nkonzo zimbini zilawula ngaphezu kwesiqingatha seshishini ngokwemali.
Ngokutsho kweengqikelelo ze-TMT Consulting, kwi-2019 imarike yeenkonzo zevidiyo ye-OTT iya kukhula nge-38% kwaye idlule i-ruble ye-15 yebhiliyoni. Ngo-2023, umthamo wayo uya kuba malunga nama-ruble angama-35 ebhiliyoni.
umthombo: 3dnews.ru