“Ikwabhaliwe elucingweni, kukho iinkuni ngasemva kwayo,” mhlawumbi lelona binzana lifanelekileyo elinokusetyenziswa ukuchaza izibhengezo zentengiso kwi-Intanethi. Ufunda into enye, uze ufumanise ukuba uyifunde ngokungalunganga, awuyiqondanga, kwaye kukho iinkwenkwezi ezimbini kwikona ephezulu ngasekunene. Le yeyona ntengiso "ze" kakhulu, ngenxa yokuba i-adblock ikhula kakuhle. Kwaye nabathengisi bayadinwa kukuhamba kweentengiso kunye ne-innuendo kunye namaqhinga. "Ndanele ngokwaneleyo!", - wagqiba ekubeni umthengisi wethu, owathi iminyaka eyi-11 egxininise kwi-PR kunye nokuthengisa kwi-IT ukusuka ezantsi kwenkqubo. Uqokelele zonke iintengiso zeCRM kwiikuki zakhe kwaye namhlanje ufumana imakrofoni evulekileyo-kunye nelungelo lokuxela ukuba yintoni kwiintengiso zeCRM, indlela yokufunda zonke ezi ntengiso kwaye ungabanjwa kuthungelwano lwentengiso. Okanye ujonge ezakho izimvo.
hlobo: uluvo lomsebenzi lunokuthi okanye lungangqinelani noluvo lwenkampani . Amagama enkampani amfiliba, zonke iintengiso ziyinyani.
Hayi Habr!
Ukuba kuphela ezi intanethi bezithengisa! Ngamanye amaxesha zenzelwe nje ukufumana ulwazi malunga nomxhasi (umkhokheli) ngokumqhubela kwiphepha lokufika. Kwaye emva koko unokwenza i-spud, ukubamba kwiinethiwekhi zentlalo, okanye ungaphindi ubuye (njengoko amanye amagorha ophononongo lwethu enzile). Phambi kokuntywila enzonzobileni ye-CRM-iinkqubo zentengiso, masichaze ukuba ngubani onika le ntengiso kwaye iyilelwe bani.
Kutheni ubona iintengiso?
Ukhangela iGoogle okanye iYandex ye "crm", "buy crm", "what is crm", njl. Injini yokukhangela inikezela zonke iinkampani ezinentengiso kwiYandex.Direct okanye kwiGoogle Ads (ex-AdWords) ukuba bathathe inxaxheba kwifandesi ukuze ube nelungelo lokuboniswa kuwe. Ngokuxhomekeke kubungakanani bebhidi kunye neCTR yentengiso phezulu nasezantsi kwephepha, ufumana iintengiso zeCRM ezahlukeneyo (okanye kunqabile ukuba abo bakwazile ukunika ezinye iintengiso zeli gama - isithembiso esibiza kakhulu) kwaye unako. nqakraza kuyo. Ukuba wenza oku, uya kubekwa kuluhlu lokuthengisa kwakhona (retargeting) kwaye ngoku baya kukubonisa kunye nabo bonke abanye abantu abakuluhlu njengeentengiso ezenzelwe wena kakhulu kwiziza (inethiwekhi yokubonisa). Ukuba awucofa (kwaye ukuba ucofa kakhulu), kusekuseni kakhulu ukuba ujabule-injini yokukhangela ikukhumbulile kwaye ngoku iintengiso ezahlukeneyo ziya kubaleka emva kwakho kuzo zonke iisayithi. Ewe, oko kukuthi, akuyomfihlo kuye nabani na ukuba ubuze malunga neCRM, okuthetha ukuba umdlalo uqalile 🙂
https://*****.com/ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=type1_search%7Ccid_40424975%7CEkshtein&utm_content=gid_3664236016%7Caid_6926784727%7C15614453365%7C&utm_term=crm%20внедрить&source=zen.yadnex.ru®ion=Нижний%20Новгород_47&device=mobilehttps://cloud*****.ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=rsy&utm_content=8072165963&utm_term=битрикс%2024%20купить%20лицензию®ion=47®ion_name=Нижний%20Новгород.mobile.Нижний%20Новгород..none&block=none.0&yclid=5954618054675816680Ezi thegi ze-UTM zazi yonke into ngawe kwaye zigqithise isazisi sakho kwinethiwekhi yentengiso. Ngendlela, kukho abasebenzisi abangacofayo kwibhena kwaye bangayinqumli nge-adblock, bajonga igama lenkampani kwintengiso okanye kwibhena kwaye bahambe ngesandla kwisiza. I-paranoia enjalo ililize: isiza siya kukukhumbula ukuba awuhambi nge-browser engaziwa okanye i-VPN.
Kodwa akuphelelanga apho. Ukuba ukhangele iCRM kwaye ungene kwisixhobo esinye ukuya kuFacebook okanye ezinye iinethiwekhi zentlalo, lindela iintengiso nalapho. Ewe, ukuba ukhangele "crm" kwiinethiwekhi zentlalo, umzekelo, ukubona ukuba abantu babhala ntoni, yiloo nto - ugxininise.
Ngubani onokubhengeza?
Wonke umntu onewebhusayithi encinci okanye iphepha lokufika lomxholo ochaziweyo (kukho okungafaniyo xa iwebhusayithi ingafuneki konke konke, kodwa le yimeko ekhethekileyo).
- Inkampani yomthengisi ngumphuhlisi weenkqubo zeCRM ngokwayo, ezenza ngokuthe ngqo (umzekelo, siyabhengeza ngqo). Ngeliso eliqeqeshiweyo, ezo ntengiso zinokwahlulwa kubuninzi obuqhelekileyo-zinombhalo olumkileyo kunye nemifanekiso ecingisiswe kakuhle kwiNethiwekhi yokuBonisa, kuba umthengisi ulixabisile igama lakhe kwaye akabeka engozini yokuthumela into enokwaphula. imithetho yeYandex okanye uMthetho we-Federal "KwiNtengiso". Nangona kukho izinto "zokudala" phakathi kwabathengisi abancinci. Intengiso ikhokelela kwiwebhusayithi esemthethweni okanye iphepha lokufika kwindawo efanayo.
- Amaqabane, abathengisi, abasasazi ziinkampani ezinxulumene nabathengisi abazama ukusasaza imigaqo-nkqubo yabo (engasoloko isebenza). Iintengiso zabo “zibi” ngakumbi, iisayithi zihlala ngamakhadi oshishino okanye ukuhla kwephepha elinye.
- Ukuthunyelwa ziinkampani apho i-CRM ingeyena umsebenzi wabo oyintloko, kodwa ukuba iyasebenza, kutheni ungafumani ipesenti kunye nemali yoqeqesho kunye "nokuphunyezwa" (funda - eyona nto ilula). Uninzi luhlala lufumaneka kwiintanethi zentlalo, intengiso inokukhokelela kwiphepha lokufika, incoko, iphepha kwinethiwekhi yoluntu, okanye ifom yokungenisa idatha. Phakathi kokuthunyelwa, kukho i-infobusinessmen (kakuhle, siseHabré, ngokunyanisekileyo, i-infogypsies), siya kubuyela kubo kamva.
Yenzelwe bani intengiso?
Ukuba abakhangisi bekwazi oku ... 🙂 Enyanisweni, ngokuqinisekileyo, sonke siphupha ukuba iintengiso ziya kujongwa ngabenzi bezigqibo (DM), abaza kubona isikhangiso, bachukumiseke kwaye baqhagamshelane, beshiya igama elichanekileyo (kungekhona Nkosi yam), eyona imeyile (kodwa hayi [imeyile ikhuselwe]) kunye nenombolo yefowuni echanekileyo. Ewe, sithembele kubo, kodwa siyaqonda ukuba sikwafumana abafundi kunye namaphepha ekota (umfundi wakha wasibhalela owayefuna ukuthatha iitekisi zethu kuHabr ukuya kwidiploma, kodwa kwangaxeshanye buyisela igama elinye iCRM eyaziwayo. ), abasebenzi abafuna ukufunda ukuba yiyiphi i-CRM kunye nento ezayo kubo (nangona inxalenye yabo sigcina iblogi kuHabré) kunye nabo bafuna ukucacisa ukuba yintoni iCRM.
Ngokusekelwe kolu balo, intengiso kufuneka ichaneke, inyaniseke, ihambelane nesicelo kwaye ikhokelele kwindawo enokuthengisa. Apha siza kuhlalutya ukuba yintoni kwaye yintoni emva kwayo.
Ndingadibana phi ne-CRM-iinkqubo zentengiso?
- Kodwa ukukhangela - ekukhutshweni kweenjini zokukhangela.
- Kwiisayithi kunye neenkonzo - kumaqabane okukhangela kuthungelwano lokukhangela (umzekelo, iYandex.Zen, iMozulu, iiMaphu okanye nayiphi na enye indawo eqhagamshelwe kwiinjini zokukhangela).
- kwizicelo eziphathwayo.
- Kwiinethiwekhi zentlalo (intengiso ibekwe, phakathi kwezinye izinto, ngeeakhawunti zentengiso yesayithi).
- Ewe, nangona singathethi ngomxholo, ukuba seHabré, andinakukwazi ukukhankanya ezinye iintlobo ezimbini zentengiso ezisebenza kakuhle - oku ngokwenene kumxholo ophezulu (ifomula ilula: ukusuka kwi-80% yeenzuzo, akukho ngaphezu kwe-20% ye-PR) kunye namabhanari athengwa ngokuthe ngqo kwisayithi kwaye abekwe ngethagethi enzima.
Olu lulwazi ngokubanzi, olufutshane malunga nentengiso ehamba emva kwakho kwi-Intanethi. Kwaye ngoku lixesha lokuqhubela phambili kwimizekelo ethile kwaye siyihlalutye ukuze siqonde ukuba basithembisa kakhulu? Kwaye ke uya kuqengqeleka umlomo wakho kwiCRM yasimahla kunye noqeqesho kunye nencwadi yokufunda njengesipho, kwaye emva koko - uze uhlawule.
Ngaba iiblogi zenkampani kuHabré zintengiso?
Ngokuqinisekileyo ewe, oku kukuthengisa kunye ne-PR. Kodwa olu hlobo lokunyusa luhluke ngandlel' ithile kwimisebenzi yentengiso yakudala, oku kubizwa ngokuba yi-win-win situation. Ufunda umdla kwaye uluncedo (kungekhona rhoqo, maye) amanqaku enkampani kwaye uhlawule ngokujonga iintengiso, kwaye nabani na owufunayo ufumana ulwazi olubalulekileyo malunga nemveliso. Umzekelo, ibhlog yethu. Awuqinisekiswanga ndawo kwicandelo labathetha isiRashiya kwi-Intanethi uya kufumana izinto ezininzi ezineenkcukacha malunga neCRM - ngokwenene sithumela yonke into esiyaziyo ngokwethu (ngaphandle kwamatyala enkampani, kuba kukho ii-NDA, ukuvunywa kunye neentsholongwane). Sibhale amanqaku ali-100 ngoHabré kwaye onke anyanisekile, abonisa amava ethu, anceda amakhulu abafundi ajikeleze ilizwe leCRM. Kwaye kubonakala kufanelekile kuthi ukuthengisa ngaphakathi kwamanqaku anjalo. Kunokuthiwa okufanayo malunga ne-70% yeeblogi zenkampani kwi-Habré.
Sikubukele intengiso - kukho imimangaliso!
Ukukhula kweentengiso kunye neengeniso
Obona buxoki bukhulu kwintengiso yeCRM ngamabango ahlukeneyo okuba inkqubo yeCRM iya kukwenzela okuthile, ikukhulisele into, okanye unokonyusa into ebulela kwiCRM.
Akukho mthengisi unokuqinisekisa ukuba emva kokuphunyezwa kwenkqubo yabo yeCRM, ukuthengisa kwakho kuya kukhula nge-10%, amaxesha ama-2, ngomyalelo wobukhulu, njl. Ewe kunjalo, i-automation yokuthengisa ihlala ikhokelela ekuphuculweni kwenkqubo kwaye, ngenxa yoko, ekukhuleni kwentengiso, kodwa kwinkampani nganye ezi zalathisi zizodwa kwaye zixhomekeke kwizinto ezininzi. Ke ngoko, xa udibene nentengiso enjalo, unokucela ngokukhuselekileyo iziqinisekiso kunye nemigaqo yokukhula okunjalo. Kodwa malunga nokunyuka kweenzuzo, kubhaliwe ngobuqili - ukuya kuma-30% (kakuhle, oko kukuthi, ukusuka kwi-0 ukuya kwi-30%), kodwa kuthekani ukuba inzuzo iyancipha ngexesha okanye emva kokuphunyezwa?
Siya kwandisa ukuthengisa ngamaxesha e-2, ukwandisa inzuzo ukuya kwi-30%. Ayinamlinganiso, awucingi? Ngaba imida yokuthengisa iya kuhla?
Esi saziso saba ngu "Patient Zero". Kwaba emva kwakhe kwavela ingcamango yeli nqaku. Ukwandisa intengiso kaninzi ngesoftware ekumgangatho ophezulu sisithembiso sobuxoki esingenasiphelo. Ngendlela, ndasishiya isicelo, kodwa akukho mntu unditsalele umnxeba.
Okuthozamileyo, kodwa kuninzi
Kanye apha: 40% ukukhula ngenxa yokuphunyezwa. Bawathatha phi la manani, ndiyazibuza?
Hayi andikholelwa. Kwaye andiyi kuqiniseka, kuba ukukhula kweentengiso, utshintsho kumgangatho wabo, i-bill ye-avareji kunye nomjikelo wokuthengisa umntu ngamnye. Naphantsi kwazo naziphi na iimeko kufuneka kuthathwe ezo zibophelelo.
Amaxabiso ayenyuka, iziqinisekiso ziyanda. Ukukhula kwengeniso kwinyanga yokuqala? Kwaye ukuba ukuwa kubangelwa ukuba abaphathi baya kuqeqeshwa kwaye baphumelele kwinkqubo yeCRM?
Iyonke
Akukho mthengisi weCRM unokuqinisekisa ukukhula kwentengiso, ngakumbi ngexesha elichanekileyo kunye nepesenti ngqo. Ukusebenza kokuphunyezwa kweCRM kunye nefuthe lokuphunyezwa kwintsebenzo yeshishini kumiselwa inani elikhulu lezinto, umntu ngamnye kwinkampani nganye. Ukongezelela, ukunyuka kweenzuzo akunakwenzeka konke ngenxa yokukhula kweentengiso, kodwa ngenxa yokulungiswa kwenkqubo kunye neendleko zokusebenza eziphantsi.
Ukuphunyezwa kwimizuzu eyi-15, iyure, usuku, njl.
Sineprojekthi entsha emangalisayo - . Xa siphumeza kubathengi okanye sibhala inqaku kwiHabré, sithi - qalisa ngemizuzu emi-5. Kwaye sinoxanduva lokuba ukuqala kwale nkonzo kuya kuthatha imizuzu emi-5 ngqo, ilungelelaniselwe isantya soqhagamshelwano. Kuba sisicelo sewebhu esilula apho udala ifom yesicelo kwaye uqale umsebenzi wokuxhasa abathengi bakho kujongano olutsha olusebenziseka lula. Nantsi indlela ekhangeleka ngayo:
ujongano . Ngendlela, ungabhalisa kwaye ubone indlela iprofayili esekwe ngayo kwaye amatikiti enziwa ngokulula - siyayithanda ngokwethu 🙂
Kwaye nantsi indlela ujongano lwenkqubo yeCRM kunye nekhadi lomxhasi kuyo lijongeka njani. Ngaba ucinga ukuba kunokwenzeka ukuyiphumeza ngemizuzu eyi-15, iyure okanye ngosuku? Ixesha layo lokuqala lokujonga kunye nokuvavanya ngokuthe ngqo ngokwemigaqo yokusebenza sele ziiyure ezi-3, kwaye ke, ukuba uyayazi ukuba yintoni iCRM kwaye uyayiqonda indlela yokubona ujongano lwayo. Kodwa oku kunjalo, yinto ehlekisayo. Enyanisweni, ingxaki kukuba ekukhangiseni igama elithi "ukuphunyezwa" lithetha nantoni na: ukubhaliswa kwinkqubo, ukusekwa kokuqala, "ukuqhuba" ngeengcebiso (iingcebiso) ngokusebenzisa i-interface, njl.
Ifestile engundoqo (idesktop) yoMmandlaSoft CRM
Ikhadi leklayenti le-RegionSoft CRM
Kumntu oqhelekileyo oqhuba ishishini kwaye udibana nenkqubo yeCRM okokuqala, ukuphunyezwa yibali elingabonakaliyo kwaye, mhlawumbi, libukeka ngokufana nokufaka inkqubo kwi-PC okanye ukuyibeka kwifestile yesiphequluli. Enyanisweni, ukuphunyezwa yinkqubo enzima, ixesha elide, inyathelo ngenyathelo lokubeka inkqubo yeCRM. Ibandakanya inqanaba lokulungiselela (uhlalutyo lweenkqubo zoshishino, ukubonisana, ukulungelelaniswa kweenkqubo, ukubunjwa kunye nokuqokelela iimfuno), inqanaba lofakelo kunye nokuqeqeshwa ngokwalo, kunye nokugunyaziswa ngokuthe ngcembe. Ukuxabisa ubunzulu bale nkqubo, jonga kumzobo esiwuphuhlileyo:
.
I-Mastering CRM sisihloko esahlukileyo, kwaye nayo ayinakuthatha imizuzu eli-15. Okokuqala, umqeshwa uyantywila kwi-interface, afunde imisebenzi ephambili, emva koko angenise idatha kwaye afunde ukusebenzisa iimodyuli, emva koko aqhelane noseto kunye nokuseta iiwizadi (umzekelo, izixhobo zokubala kunye neenkqubo zoshishino), wakha iingxelo, ufunda ukusebenzisa. iposi kunye nomnxeba kwiCRM, inxibelelana nabalingane. Ngexesha lokulawula inkqubo yeCRM, abasebenzisi baqhelana namaxwebhu esoftware, ethi umthengisi wokwenyani, onamava akathathi ngcebiso ezimbalwa kwaye hayi amaphepha amathathu. Yincwadi enkulu eneenkcukacha yamaphepha aliqela - kwimizuzu eli-15 ngokuqinisekileyo awuzukwazi ukuyifunda, ungasathethi ke ngayo. Umzekelo, incwadana yethu yeRegionSoft CRM 7.0 ithatha amashiti angama-300 - , wazisa iCRM kwiinkcukacha ezininzi kangangoko kunokwenzeka.
Ukuba ukuqonda iCRM kuthatha imizuzu eyi-15, oku akusiyo inkqubo yeCRM, kodwa ngumphathi woqhagamshelwano
Aba bafana phantse iintshatsheli ngokwemiqathango yezithembiso. "I-CRM yesizukulwana esitsha" (ukususela kwisizukulwana esitsha kukho kuphela ukuba yaphuhliswa ngabameli besizukulwana esitsha) iyaqondakala ekuqaleni kwaye ayifuni uqeqesho - yiloo nto kwiphepha lokufika. Ngakolunye uhlangothi, le nkqubo ayilula kangako, ngakolunye uhlangothi, luhlobo luni lwe-automation yokuthengisa (singasathethi ngomsebenzi wokusebenza!), Ukuba ayifuni uqeqesho.
Enyanisweni, nantsi inyaniso - "ukuphunyezwa okusisiseko". Ngokwenene, ukuseta isicelo sewebhu kunye nokuvumela abasebenzi ukuba bafikelele kuyo. Emva koko, "i-non-base" iqala, njengomthetho, abaninzi abathengisi banomvuzo ohlawulelwayo. Kwakhona inobuqili, kodwa ibonakala inyanisekileyo ngaphezu kwemizekelo edweliswe ngasentla.
Ngokuchanekileyo. Kodwa oko akuchanekanga 🙂
I-CRM iya kubhalwa ngqo kuwe, ngokomyalelo
Ngeli xesha, iliso lam lasekunene laqala ukushukuma kwaye ndoyiswa ziinkumbulo zendlela omnye wabaphathi bam bokuqala beshishini eliphakathi wanikezela ukuba angazihluphi ngokuthenga iCRM, kodwa ndibhale eyam iCRM edolweni. Baqala ukubhala - akusekho nkampani, kwaye inkqubo ayizange ibhalwe. Kuba asiyonyani. Kuyinyani ukubhala isisombululo esilula esiza kugcina ulwazi malunga nabathengi kunye nezivumelwano, ukubonisa iingxelo kunye nokuthumela izikhumbuzo ezivela kwikhalenda yesiseko. Oku akusiyo inkqubo yeCRM, nangona ibizwa njalo. Ukuphuhliswa kwesiqhelo, okwamkelekileyo kumsebenzi kunye ne-automation ye-CRM ithatha iminyaka eliqela kwaye ixabisa izigidi ezininzi zeeruble. Kutheni uyidinga xa kukho inqwaba yezisombululo esele zilungile kuyo yonke incasa kunye nakuhlahlo lwabiwo-mali ngalunye?
Ukuba ujonga iiwebhusayithi zeenkampani ezinikezela ngophuhliso lweenkqubo zeCRM, uya kubona ukuba i-interfaces iyafana, kwaye kunjalo nokwakhiwa. Inyani kukuba ngoku kukho isakhelo se-Symfony (PHP), apho ezi CRM zibhalwe khona - le yeyona ndlela idumileyo. Nangona kukho izisombululo zeLaravel kunye neYii. Ewe, ngaphandle koko, kukho iiprojekthi zomthombo ovulekileyo eziguqulwa ngokulula zibe zezentengiso, zingafaki ifolokhwe, kodwa ngokulula ngokuphinda inxalenye yekhowudi.
Ingxaki kukuba uya kufumana i-CRM ene-interface eyamkelekileyo, yonke into iya kuhambelana nawe, kodwa njengoko uyisebenzisa, iimpazamo ezininzi, iimpazamo, iingxaki, imingxunya yokhuseleko, njl njl. I-CRM kwaye uthenge isisombululo esenziwe ngolungelelaniso (uvavanyiwe, ngenkxaso, iimpawu ezihloniphekileyo kunye nezenzo ezilungileyo kwibhodi).
Inkqubo ukwenza I-CRM iyoyikisa ukucinga. Ngaba uyazibuza ukuba kukho ukudubula okanye, umzekelo, ukuhoya? Kuthekani ukuba kukho ukuqhekeka?
Ngamanye amaxesha ngokuthi "siya kubhala" sithetha umthengisi oqhelekileyo weCRM, ethi iqabane liyiguqule okanye liyiqwalasele ukuze ihambelane neemfuno zakho - kodwa oku akuthethi ukuba iCRM "ibhalelwe" wena, igqityiwe kwaye iphinde yenzelwe wena.
Oku kumnandi ngokupheleleyo. Ukuba kukho enye into enokwenziwa ngewebhu-CRM, ngoko uphuhliso phantsi kweWindows lunzima, lude, luyabiza. Kwaye kubudenge xa kukho izisombululo ezilungileyo ezinamava okuphunyezwa obungqina, imbali yokungaphumeleli kunye nempumelelo, kunye neenguqulelo ezizinzileyo.
Andiphindi kabini, andiphindi. Kuyathakazelisa ukucela ukuhlangabezana nemihla ebekiweyo ubuncinane kwiinyanga ezintandathu.
Ayinguye wonke umntu ohlawulayo!
Ndiza kwenza ugcino ngoko nangoko, sithetha ngomrhumo wasimahla, xa zonke ezinye zihlawulwa, asicingi ngomthombo ovulekileyo ngoku. Isimahla mhlawumbi sesona sixhobo sixhaphakileyo sokuthengisa. Ubalo lulula: ukuqhelanisa umsebenzisi kunye nenkqubo yeCRM ngokusondeleyo, yibophe kwaye emva koko uyizise kumrhumo ohlawulwayo. Ndizakukhetha iindidi ezininzi zasimahla.
- I-CRM yasimahla luguqulelo lwedemo olunexesha elilinganiselweyo lokuqinisekisa (ngokuqhelekileyo iintsuku ezili-14, ngaphantsi kwe-30). Uyayifunda, wenze utshintshiselwano lokuqala, uvavanye, ushiye idatha yakho. Emva koko, kukho unxibelelwano olunyanisekileyo kumxholo wokuthenga.
- I-CRM yamahhala yokukhululwa kwakudala - i-CRM ifumaneka kumsebenzisi kunye okanye ngaphandle kwezithintelo, kodwa ukukhululwa kwakudala (bona inani lenguqulo yangoku kunye nenguqulo yamahhala). Ngokuqhelekileyo iziswe njengoko injalo, ayixhaswanga, kwaye ilungele oosomashishini ababodwa kubathengi abasisiseko kunye nokulandela umkhondo wentengiselwano. Ilifa lilifa, akukho nto ilungileyo.
- I-CRM yasimahla kunye nemida yexesha, abasebenzisi, ukusebenza, indawo yediski, njl. - uhlobo olufana ne-CRM "epheleleyo" ngonaphakade. Owona mgibe uhenda kakhulu: uqala ukuyisebenzisa ngokusebenzayo, faka idatha, kwaye emva kweenyanga ezi-3-5 uqala ukuphosakela into ethile, kwaye le nto ifumaneka kwinguqulo ehlawulwayo. Kulusizi ukulahla idatha, utshintshe iCRM kwaye ukhethe kwakhona ukonqena, utshintshela nje kumrhumo ohlawulwayo.
Ngokomgaqo, akukho nto iphosakeleyo ngale nto - qiniseka ukuba ufumanisa izithintelo ezipheleleyo, khankanya ixesha elisemthethweni lesicwangciso samahhala. Mandithathe eli thuba ndikukhumbuze: isonka samasi sasimahla sisemgibeni wempuku kuphela.
Apha kwaye ukhululekile, kunye nokunyuka kweentengiso kwiintsuku ze-15. Ngaba kufanelekile ukujonga ngakumbi?
I-CRM elula, intengiso yasimahla iyanda
Le yimeko ekhethekileyo. Zama ukuqonda ukuba yintoni engalunganga apha ngaphandle kokujonga i-caption phantsi komfanekiso.
Ekugqibeleni, ayisimahla. Ngaba uyasazi isizathu? Ngenxa yokuba "ukuphunyezwa kwe-0", i.e. ukuseta kuya kuba simahla kunye neyure yoqeqesho, akukho mntu wathetha malunga neelayisensi / uqhagamshelo. Kodwa elinye iqhinga elinganyanisekanga kakhulu "lusuku olu-1 kuphela!" Ewe, hayi ndedwa, ndibambe le ntengiso kangangeveki (ndiyakrokrela ukuba le nto iphinda ijonge.
Ibali elifanayo: 7500 endaweni 20, okanye nokuba zero - kuba ukuphunyezwa. Yintoni ebandakanyiweyo kuyo - xs.
Ikhulu lezigidi zabathengi
Isebenza njani isoftware yokuthenga? Okokuqala, umsebenzisi onokuthi abhalise kwisayithi kwaye afikelele kwinguqulo yamahhala okanye yedemo, ayivavanye, kwaye emva koko enze isigqibo sokuthenga. Ayizizo zonke iinkokeli eziguqukayo zibe ngabaxhasi. Kodwa, ngokomgaqo, akukho mntu uthintela inkampani ukuba ibize wonke umntu oshiye idatha kwisayithi umthengi. Enyanisweni, ngoko ke, abathengi banokubalwa ngabakhokheli ababhalisiweyo, ngentlawulo yokuqala (kwimeko enhle, malunga namaxesha angama-8-10 ngaphantsi), ngabathengi abaqhelekileyo (ngokuqhelekileyo ngaphantsi kwe-10%). Kodwa ukuthengisa, zonke iindlela zilungile, ngoko kukho iinkampani kwimarike enezigidi zabathengi. Ngokomgaqo, olu luphawu lwenqanaba lenkampani, kodwa akufanele ukholelwe ngokungaboniyo amanani.
Yonke into ilungile apha - kunye nomyalelo ogqibeleleyo kwiintengiso, kunye nabathengi abangama-15. Uyazibuza: phi, ngeentengiso ezicwangcisiweyo ngolu hlobo, amasebe okuthengisa amabi kwiinkampani onxibelelana nazo ...
Ngendlela, kwenye yezinto zokukhangisa zamaqabane enkampani enye, inani alikho i-5 yezigidi, kodwa i-2 yezigidi, kwi-2017. Kuya kuba kuhle ukuvumelanisa iitemplates zentengiso.
Kukho nenguqulelo "siya kubonisa iCRM nge-ruble eyi-0" - iqhinga elimsulwa. Bonke abathengisi abafanelekileyo babonelela ngomboniso we-intanethi wenkqubo yeCRM ngokupheleleyo simahla, akukho nzuzo kule nto.
Omnye umlingo
Xa usenza iintengiso ze-Yandex.Direct, ngokukhawuleza okanye kamva ubuchule buqala ukuqhuma kwaye ufuna ukubhala into efana ne "RegionSoft CRM - sibambe imarike iminyaka eyi-15" okanye "i-Hyper CRM kwishishini lakho elimangalisayo". Ezi ntengiso zimbi: azithwali naluphi na umthwalo wolwazi. Nangona kunjalo, kufuneka ugqame ngandlel' ithile-ezinye iinkampani ezisebenza ngeenkqubo zeCRM.
Umzekelo, bagqithisa izinto eziqhelekileyo njengezibonelelo zabo zokukhuphisana okanye babethe iinyani, enyanisweni, iCRM ethile ayinayo.
Phantse wonke umntu ebethetha ixesha elide ukuba onke amaxabiso avuliwe ngaphandle kokubhaliswa. Ewe, yonke into ilula apha: ufuna i-ruble ye-x ye-CRM, ubeka ixabiso x + 3000, unika isikhangiso. Ukuthengiswa kombutho, ikhosi ye-1. Kodwa eneneni, aba bafana kuphela ababonelela ukuba ufumane ixabiso lokuphendula imibuzo emi-3, kwaye ungalandeli ikhonkco elithe ngqo kwindawo - ngaloo ndlela baya kufumana ulwazi oluninzi malunga nawe. Ngobuqili, kwaye ngokomgaqo, ayicacanga kakhulu kumsebenzisi ongenamava.
Ewe, le yiklasi yodidi: "musa ukuthenga iCRM de ubone eyethu." Ukucofa okucocekileyo.
Akukho nkqubo ye-ERP emva kwesi sibhengezo, sijongile, kodwa kwakhona, akukho mntu uzikhathazayo ngokubizwa ngolo hlobo. Kwaye ikhangeleka kwaye ivakala iqinile, njengamabini kwelinye.
Ngendlela, malunga ne-ERP, ngokuchanekileyo, malunga nomxholo ongathembekanga ngokupheleleyo wento esemva kokucofa kwintengiso. Kwenzeka ukuba banikele ngeeCRM ezithe ngqo kwishishini - kodwa enyanisweni, ufumana ukufikelela kwedemo kwinkqubo efanayo yeCRM, kwaye isalathiso sakho sokudityaniswa kweshishini kunceda umphathi wentengiso ukuba akhethe esona script sifanelekileyo sokunxibelelana nawe. Ngexesha lovavanyo, inkampani enye yadibana ngokuthe ngqo nendlela ye-canonical: intengiso inikwa ngokwe "CRM ye ...", kukho uluhlu lwamashishini kwisiza, kwaye enyanisweni ubhalisa kwi-interface efanayo - nkqu nemibutho. kunye nezalathisi ngenxa yesidima azichazwanga phantsi koshishino.
Ngendlela, amagqwetha ngokukodwa aphatha iCRM ngokuphola ngenxa yezizathu ezininzi, kuquka ukhuseleko. Singasathethi ke ukuba abanayo imisebenzi emininzi yeshishini, kukho iinkqubo ezithe ngqo, kwaye bakhetha ukudibanisa i-Excel kunye neshelufu ngoovimba bephepha.
I-TOP 3 yeenkampani kwi-Russian Federation nayo ingumbuzo omkhulu (i-TOP 3 phakathi kwayo yonke into ayinakwenzeka, i-TOP 3 CRM ayikho, i-TOP 3 yeklasi elithile lamaqabane abathengisi kunokwenzeka kakhulu).
Kwaye ke, apho ngaphandle kweerobhothi, iinethiwekhi ze-neural kunye nobukrelekrele bokwenziwa! Kwakhona, inqaku likwiingcaciso zala magama. Okokuqala, makhe sichaze iirobhothi. Kukho iirobhothi kwezona nkqubo zinzulu zeCRM, kodwa ayinguye wonke umntu othelekelelayo ukuba azibize ngolo hlobo. Kwiimeko ezininzi, iirobhothi kwi-CRM zizixhobo zesoftware ezibangela isiganeko. Umzekelo, wenze isivumelwano, uzibekele umsebenzi wokufowuna ngeentsuku ezintathu - ngosuku, iyure kunye nemizuzu eli-15 ngaphambi kokuba umnxeba ufumane isikhumbuzi. Ngokusisiseko le yirobhothi, ayingomntu. Kukho iirobhothi ezintsonkothileyo: zisungula kwaye zidlulisele iinkqubo zoshishino ukusuka kwinqanaba ukuya kwinqanaba, ukwenza iifowuni, ukwenza ii-backups kunye nongqamaniso ebusuku ngokweshedyuli, njalo njalo. Akukho sci-fi - ikhowudi eqhelekileyo (kulungile, ayiqhelekanga - ilungile, ikhowudi ecingayo).
Isibhengezo esilungileyo, iirobhothi zisendaweni, zenza inkqubo yazo. Kodwa kunjalo, i-robot ininzi yegama lokuthengisa, nokuba ayivelisi i-WOW impembelelo kuwe kwaye ayithathi umphefumlo wakho kwi-wallet.
Ngonxibelelwano lwe-neural kunye nobukrelekrele bokwenziwa, izinto zinzima ngakumbi. Enyanisweni, kukho iinkqubo ezininzi zeCRM kwihlabathi naseRashiya ezisebenzisa ezi teknoloji, kwaye oku kuphawulekayo kumbono wophuhliso kunye nomdla wobunjineli. Kwaye kuphawuleka kakhulu kwimbono yenkampani enkulu kakhulu: ngokusekwe kuhlalutyo lwezivumelwano ezivaliweyo kunye / okanye iipatheni zokuziphatha zabathengi, umphumo wobudlelwane kunye nomxhasi omtsha uqikelelwa kwangaphambili (Ngokomzekelo, uthengisa izinto zokubhala kunye neofisi kulo lonke elaseRashiya kwaye uye waqaphela ixesha elide ukuba amagqwetha athenga amaphepha amaninzi eofisi - awuyidingi i-AI kule nto. Kodwa emva kwe-3-4 amawaka ezivumelwano ezivaliweyo, uyaqaphela ukuba amagqwetha (ngephepha), ukuthenga isepha eninzi kunye neetawuli ngomsebenzi ngamnye, uthenge i-candy kunye neti. Awuyi kuyibona, kodwa i-AI iya kuyibala. Ezi ziinkampani ezithatha abathengi kwiiofisi zabo, kwaye banokubonelela ngento ethile - kodwa uya kuba sele ufikelele kuloo nto ngengqondo yakho, i-AI iya kucebisa kuphela abathengi abatsha abanomthamo omkhulu wephepha kunye nezihlambululi zokubonelela ngakumbi. ilekese). Ke, ukuba unomthamo omncinci wezivumelwano ezivaliweyo (ngaphantsi kwama-3-4 amawaka anikezela ubuncinci), ke iCRM efana nephakheji yesoftware enobukrelekrele bokwenziwa ayinamsebenzi kuwe: ayiyi kuba nanto yokufunda, ayiyi kubakho. idatha eyaneleyo (kaloku, oko kukuthi, akukho nto inokuthi inokwenzeka ukuba kwenzeke isiganeko). Musa ukuwela kwiimpawu ezintle!
Ukwaphulwa koMthetho we-Federal "KwiNtengiso"
Ukuqala, isicatshulwa esivela kuMthetho we-Federal "KwiNtengiso" (Inqaku lesi-5):
3. Isibhengezo-ntengiso esiqulethe ulwazi olungeyonyani sibonwa njengengathembekanga:
1) malunga neenzuzo zemveliso epapashiweyo kwiimpahla ezijikelezayo, eziveliswa ngabanye abavelisi okanye ezithengiswa ngabanye abathengisi;
Oku kubandakanya ezona zinto zibalaseleyo (ezona zigqwesileyo, ezinamandla, ezikhawulezayo, njl. njl.) ezisetyenziswa kwimveliso ukuba akukho bungqina bale nkcazo ingentla (uForrester waqaphela i-Chamomile CRM njengeyona ilungileyo ngokwesantya); apha - yonke into enxulumene "nenombolo 1". Iintengiso ezinjalo azihloniphi abantu okhuphisana nabo kunye nabasebenzisi. Unokukhalaza ngokukhuselekileyo malunga nabo kwiYandex / Google kunye neFAS. Nangona kunjalo, asiyi kuyenza le nto - yile nto bayenzayo ngeesampulu zophando 🙂
Ngubani othe yeyona ilungileyo? Ucinga ukuba ungubani?
Inani 1 kwaye eli ayilo nani kwaphela, nakwabo mna nawe sibava kakhulu. Ngendlela, ukuthembeka kwe-1% kukwayinkcazo-so-so-so-so-so-so-so-so-so-so-so-so-so-softer-tolerant servers-tolerant servers have 100-99.6%. Kwaye nali ilifu langaphandle elinedatha, i-backups, isicelo ngokwaso, i-ping ...
Nangona kunjalo, abanye abathengisi banelungelo lokubanga ukuba bangabokuqala. Ngokomzekelo, unokuyalela isifundo esihlawulwayo (ukusuka malunga ne-1-1,5 yezigidi zee-ruble) kumxholo wecandelo loshishino oluncinci kwaye ufumane #1 apho ngokwekhrayitheriya ethile (bonisa iinkcukacha phantsi kwe-asterisk kwisayithi). Njengomsebenzisi, oku akubonakali kushushu okanye kubanda kuwe, kodwa, okokuqala, unokuthembela ngokulula kwiNombolo ye-1, kwaye okwesibini, iindleko zophando olunjalo ziya kuwela emagxeni akho ngokukhula kweendleko zesofthiwe.
Iziganeko ezingaqondakaliyo
Akukho nto ikhethekileyo kwesi sibhengezo, uluhlu lwe-CRM yokusebenza. Yonke into yayiza kulunga ukuba kwakungeyona intengiso ... njenge-RegionSoft CRM, ileta yeleta, kodwa kwangaxeshanye inkqubo eyahlukileyo ngokupheleleyo. Kwangaxeshanye, esi sisibhengezo sethu esidala, endizingca ngaso - ndikwazile ukuvakalisa iingcinga zam malunga nokusebenza ngobuchule obukhulu.
Nantsi intengiso yenkampani ethile yeqabane yenye yeCRM eyaziwayo:
Kwaye nantsi umfanekiso weskrini ovela kujongano lweYandex.Direct kunye nalo mbhalo:
Kunzima ukucinga ukuba oku kwenzeka ngengozi, ngakumbi kuba akukho nkqubo zoshishino okanye ii-KPIs kwinkqubo yeCRM ekhuthazwa yinkampani yeqabane (kwaye oku akulunganga okanye kubi - banefilosofi yabo yeCRM, sineyethu. ifilosofi, enendawo yenkqubo ye-KPI enzima, iinkqubo zoshishino kunye nezinye iintsimbi zoshishino kunye neempempe).
ishishini lolwazi
Iinkqubo ezinkulu zeCRM zizama ukwakha uthungelwano lwamaqabane abo kwaye ke ngoko zenze ukujoyina udidi lwabasasazi kube lula kangangoko kunokwenzeka, kwaye ngamanye amaxesha bade banike iimeko ezikhethekileyo kubaqeqeshi, abaqeqeshi bezoshishino, abasoloko bengoosomashishini bolwazi. Ke ngoko, zilungiselele ukuhlawula imali kumqeqeshi wokuthengisa okanye wokwakha iqela, kwaye ngemali efanayo uya kufumana intengiso yenkqubo yeCRM kunye nokunyanzeliswa kwayo kwifomu enobundlobongela.
Kukho ezinye iindlela: ulwazi oosomashishini bathengisa iincwadi kunye neencwadana malunga neCRM, banikezela ngoluhlu lokutshekisha ngokutshintshiselana nedatha, ngokubhekiselele kuyo baya kwenza oko kufuneka ukwenze? Ilungile loo nto - thengisa inkqubo yeCRM. Nangona kunjalo, amaxesha amaninzi imimiselo, uluhlu lokutshekisha, njl. iifayile ezibaluleke kakhulu ziya kuthunyelwa kuwe simahla, kodwa kwakhona - ngokutshintshiselana ngefowuni yakho kunye ne-imeyile.
Ukusuka kwinto endiyibambileyo ngexesha lophando, bandithumelela: uluhlu lokutshekisha lwe-2, incwadana yoqeqesho ebhalwe nguKapteni Obviousness, yafuna ngeenkcukacha zefowuni malunga nenkampani yam ngokutshintshiselana noluhlu lokutshekisha kunye - i-cherry kwikhekhe - bathumela incwadi epheleleyo ye iCRM yaseRashiya eyaziwayo ye-2017 ngonyaka.
Hayi, bahlobo, ukuthumela into ngo-2019 ukutshintshiselana nedatha yomsebenzisi ayisosipho, ngokusisiseko kuyathengiswa. Kwaye oku kufuneka kuphathwe ngenkathalo.
Enye yezinto ezigqwesileyo ze-infobiz, eza kum ngezicelo zeCRM, kodwa ayizange ikhanyise naluphi na ukukhanya kwi-automation. Ngokuphela kwemizuzu kunye ne-counter engapheliyo, esi sixhobo sele siphelelwe lixesha, kodwa i-PDF, apho kukho i-3 kuphela eseleyo ... Ngaba baphelelwe yimpahla? Kutheni le nto kungekho nanye kwiingcali zeCRM eziqikelelayo ukuba zisebenzise ifomula ethi “Kushiyeke iilayisensi ezili-1043 74 kuphela”?! 🙂
Kwaye hayi neCRM
Kwenzeka ukuba endaweni ye-CRM, enye into ifika kwi-logic kunye nenjongo yayo: Ndifumene iidesksi ezimbini zokunceda, umqeqeshi omnye wokuthengisa, iinkqubo ezimbini zokuthengisa kunye neqela le-IP ye-telephony yayo yonke imivimbo kunye neentlobo. Apha ngezantsi yeyona mizekelo ingaqaphelekiyo nengenabungozi:
Ndiyilungiselele eli nqaku ixesha elide (ukuqokelela intengiso kunye nokungena kuluhlu lokuthengisa kwakhona, ukubuyisela kwakhona, njl.). Ngeli xesha, ndafumanisa isizathu soku kubekwa - enye yeedesika zoncedo yagqiba ngesizathu esithile sokujoyina inkampu yeenkqubo zeCRM ezilula, ezichazwe kwi-Facebook. Nangona kunjalo, oku kungaphezulu kwe-mini-helpdesk kune-CRM, kodwa kuba akukho mgangatho weshishini onjalo, wonke umntu ukhululekile ukuzibiza njengoko ebona kufanelekile.
Oku kwakhona akusiyo i-CRM konke konke, kodwa isidibanisi sokudibanisa (ungayibiza ngokudibanisa kunye nokwelula) iqela leenkonzo ezahlukeneyo. Ngokubanzi, xa sithetha nje, isidibanisi sentonga yesoftwe yezoo.
Ngendlela, ngexesha lovavanyo (malunga nenyanga enesiqingatha), ndalandelwa zintengiso zejeneretha ezikhokelayo, isofthiwe ehlukeneyo ye-la contact manager, abaqeqeshi bezoshishino kunye nabaqeqeshi, iikhosi zokuthengisa, njalo njalo. Ke kuye wonke umntu ohluphekayo okhangela iCRM, ixesha lokuzingela livuliwe. Kwezinye iindawo, okufanayo (zama ukuqala ukukhetha imoto okanye isikolo sokuqhuba), kwezinye ezingcono (ngokuqhelekileyo kwiimpahla ezikhethekileyo kunye neenkonzo).
Kwaye ngoku kwi-Instagram ababhalisile abanjalo bayeza, njengakwisaziso esingezantsi.
Babki bayeza. Apho iCRM ikhona, kukho babki.
Yaye banjani?
Kwiminyaka emihlanu edlulileyo, ndanyusa isoftware eyenza ngathi yiCRM kwimarike yamazwe ngamazwe (yayiyenye inkampani, hayi iRegionSoft). Kwaye ndabona ukuba isimo sengqondo malunga neenkqubo zeCRM kumazwe angaphandle (iNtshona Yurophu kunye ne-USA) yahluke ngokupheleleyo: le software efunekayo yokusebenza, eneemfuno kwaye kufuneka ibe. Akukho mntu utyhola iinkampani zokubeka, wonke umntu unomdla kumathuba emveliso emitsha, amashishini amancinci asebenzayo kwaye avuleleke kunxibelelwano.
Ngoko ke, iintengiso ziyadika, ngaphandle kokuphazima. Nokuba ishishini kuthi!
Kwaye ngokubanzi, iintengiso zeenkampani zaseRashiya kwiGoogle zajika zaba yinto enzima kakhulu kuneYandex. Ndineenguqulelo ezininzi zokuba kutheni iinkampani ezifanayo zinomohluko onje, kodwa ndiphantse ndaqiniseka ukuba ezi zizinto zesizathu esinye esikhulu-ukuthandabuza ukuqhagamshelana neentengiso zikaGoogle:
- Abaphulaphuli bakaGoogle eRussia abanomdla kangako
- useto lwephulo lunzima kakhulu kwaye lude
- Iimfuno zentengiso zikaGoogle zingqongqo.
Ngendlela, ukuba awuzange uchaphazeleke kukukhubaza intengiso kwiintengiso zikaGoogle / AdWords, ndinokwabelana ngezimvo zam. Uvuka ekuseni, ungene kwi-akhawunti yakho, kukho ubomvu obuninzi kwaye kucacile ukuba isikhangiso asisebenzi. Ufowunela inkxaso, bakuqhubele kwiingcali, emva koko ubhale iileta kwaye ufumane iimpendulo ezipholileyo. Ukuba akukho mphathi wobuqu, ukuvinjwa kunokuhlala ixesha elide, ngoko imfihlo ilula: fumana inkxaso, iphuphe ngayo - kwaye yonke into iya kulunga. Aba bafana bane-bureaucratic kakhulu, kodwa banele.
Lo mculo ungadlala ngonaphakade - ngelixa ndibhala le posi, ukugqabhuka, ukucwangcisa kunye nokwenza izigqibo, okungaqhelekanga kwaye akukho ntengiso kakhulu yeenkqubo zeCRM kunye neenkonzo zoshishino zayo yonke imivimbo kunye neentlobo zaqhubeka ziwela kum. Umkhangisi ngamnye ufuna ukugqama, ngaloo ndlela egqitha imida yomthetho, ukunyaniseka kunye nengqiqo. Umthengi ngamnye unelungelo lokukhetha. Funda ukufunda iintengiso zenkampani kwaye uya kukwazi ukukhetha iqabane elifanelekileyo lokuzisebenzela ogama indlela yeshishini ifundwa nakwintengiso.
I-arsenal yethu yoshishino oluzenzekelayo oluzihambelayo:
yinkqubo yeCRM yedesktop enamandla kumashishini amancinci naphakathi.
Ezintsha! - idesika yoncedo esekwe kwifu kunye nomsebenzisi-friendly interface kunye nesantya esiphezulu.
Bhala, umnxeba, uqhagamshelane - sizenza ngokuzenzekelayo kumazinyo! 🙂
umthombo: www.habr.com