Ngokuqinisekileyo ngamnye wenu uye weza neengcamango zeemveliso ezintsha ezinomdla eziluncedo - iinkonzo, izicelo okanye izixhobo. Mhlawumbi abanye benu bade baphuhlisa kwaye bapapasha into, mhlawumbi bade bazama ukwenza imali kuyo.
Kweli nqaku, ndiza kubonisa iindlela ezininzi zokusebenza kwingcamango yeshishini - yintoni omele ucinge ngayo ngokukhawuleza, zeziphi izikhombisi zokubala, yintoni umsebenzi oza kucwangcisa kuqala ukuze uvavanye ingcamango ngexesha elifutshane kunye neendleko ezincinci.
Kutheni ufuna oku?
Masithi uze nemveliso entsha okanye inkonzo (ndiya kuyibiza ngokuba yimveliso nokuba yinkonzo, isixhobo okanye isoftwe). Into yokuqala, ngokombono wam, kufanelekile ukucinga - kuya kukunika ntoni ukusebenza kule mveliso, kutheni kufuneka usebenze ngokwakho kule mveliso?
Ezona mpendulo zidumileyo kulo mbuzo (umyalelo awukhathali):
- Ndinomdla kule ngcamango kwaye ndifuna ukuyiphuhlisa, kungakhathaliseki ukuba kunokwenzeka ukwenza imali kuyo.
- Ndifuna ukufunda izixhobo ezitsha kunye neteknoloji kwaye ndiyisebenzise kumsebenzi omtsha.
- Ndifuna ukwenza imveliso edumileyo kwaye ndifumane imali eninzi, engaphezulu kunoko unokuyifumana njengomsebenzi.
- Ndifuna ukuphucula iinkqubo ezithile, umsebenzi okanye ubomi bomntu, kwaye ndenze umhlaba ube yindawo engcono.
- Ndifuna ukuzisebenzela, ngezimvo zam, hayi βkumalume wam.β
Kwaye nangokunjalo. Kukho iimpendulo ezininzi ezahlukeneyo. Ezi ndizibalule zixhaphake kakhulu kunabanye. Kweli nqanaba, kubalulekile ukunyaniseka kuwe kwaye ungazibandakanyi ekuzikhohliseni. Kwiimpendulo ezi-5 ezinikeziweyo, ngokwenene, enye kuphela ikhokelela ekudaleni ishishini - Hayi. Ukwenza ishishini lakho kukuvumela ukuba ufumane ngaphezulu kokusebenzela ukuqesha. Nangona kunjalo, kuya kufuneka uhlawule oku ngomsebenzi onzima, ngamanye amaxesha ongathandekiyo kunye nesiqhelo, ukungonwabi kwaye ngokufuthi ukuwohloka komgangatho wokuphila ekuqaleni. Masicinge ukuba uza kwenza ishishini ngombono wakho, emva koko uqhubeke.
Iimeko eziyimfuneko zokuqalisa ishishini
Ukuphumelela kweshishini lakho, kufuneka ufune ukwenza kunye nokuphuhlisa imveliso, ube nezakhono eziyimfuneko kule nto okanye ulungele ukuzifumana (zombini ukuzifundela kunye nokutsala amaqabane kunye nokuqesha abasebenzi). Kodwa, mhlawumbi, eyona nto ibalulekileyo kukuba kufuneka ufumane imarike ekwaziyo ukunyibilikisa imveliso yakho, kwaye wenze ixabiso lemveliso yakho ukuze ishishini lenze inzuzo hayi ilahleko. Kwaye ufumane ukuqonda okuchanekileyo kwendlela kwaye kutheni abathengi beza kukhetha kwaye bathenge imveliso yakho. Amashishini adla ngokufa kungekhona ngenxa yokuba enemveliso embi, kodwa ngenxa yokuba akukho mntu ufuna le mveliso ngexabiso eliya kwenza ukuba ishishini lisebenze ngaphandle kwelahleko.
Makhe sicinge ukuba ufuna ukusebenza kwimveliso, unolwazi oluyimfuneko kunye nezakhono, unexesha, kwaye uzimisele ukutyala imali ethile yokonga kwakho kwiprojekthi, ekufuneka yanele okokuqala. Kufuneka wenze ntoni ngokulandelayo, sithini isicwangciso sakho somsebenzi?
Isicwangciso sokusebenza
Oku kwenzeka rhoqo - ingcamango iguqulwa ibe yinkcazo yobugcisa engaphezulu okanye engaphantsi kunye neqela leprojekthi (elibandakanya ababhali beengcamango kunye nabaxhasi) liqala ukuphumeza iprojekthi. Njengoko besebenza, bacinga ngeenkcukacha kwaye emva kweenyanga ezininzi kuvela inguqulelo yealpha okanye yebeta enokuboniswa kubasebenzisi abanokubakho. Ayinguye wonke umntu osindayo ukuza kuthi ga kweli nqanaba, ndingatsho nokuba yinxalenye encinci kwaye oku kuqhelekile. Ekuqaleni kweminyaka yoo-2000, wonke umntu wakwenza oku kuphuhliso lwesoftware, kwaye nam ndiyenzile. Ngezo ntsuku, uluntu lwalubulisa nayiphi na isoftware entsha okanye inkonzo ethandwa kakhulu kwaye intengiso inokwenziwa kwangoko. Kwindawo ethile emva ko-2007, kukho into engahambi kakuhle (imarike yayigcwele) kwaye esi sikimu sayeka ukusebenza. Emva koko kwaba yimfashini ukwenza i-freemium - umxhasi uqala ukuyisebenzisa simahla, kwaye ke sizama ukumthengisa ukusebenza okongeziweyo. Imveliso iya kuba nabasebenzisi abathile, kodwa ayisacacanga ukuba ingakanani kwaye ingakanani na eya kufumaneka kuyo.
Ngexesha elifanayo, incwadi ka-Eric Ries ethi "Business from Scratch" yapapashwa eUnited States. Indlela yokuQalisa ephantsi. I-Lean ithetha "ubutyebi, uqoqosho." Owona mbono uphambili wale ncwadi kukuba iindlela zolawulo kunye nokucwangcisa zamkelwe kumashishini amakhulu kunye nexesha elide asekiweyo azifanelekanga kumashishini amatsha. Ishishini elitsha alinayo idatha ethembekileyo kwiimarike kunye neentengiso, ezingavumeli ukwenza izigqibo zolawulo olufanelekileyo. Ngoko ke, kuyimfuneko ukuyila kwaye ngokukhawuleza, kunye nohlahlo lwabiwo-mali oluncinci, ukuvavanya iingcamango ezininzi malunga neemfuno zabathengi kunye nokusebenza kwemveliso.
I-Lean Startup ikude kwindlela ekukuphela kwayo yokusebenza kwiimveliso ezintsha.
Emuva ngo-1969, uHerbert Simon wapapasha incwadi ethi "Sciences of Artificial", apho wachaza ingcamango ebizwa ngokuba "yingcinga yokuyila" - indlela entsha (ngelo xesha) yokufumana izisombululo ezintsha kwiingxaki zokudala nezesayensi. Ukudibanisa le ngcamango kunye neNdlela yokuQalisa eNcinci kunye nezinye iindlela ezininzi, iqela lengxowa-mali yotyalo-mali yaseRashiya kunye ne-IIDF ye-accelerator idale ingcamango yophuhliso lokuqalisa - "imephu yokuhamba."
Kwi-accelerator ye-Southern IT Park (i-Rostov-on-Don), sasebenzisa indlela ye-IIDF kwiiseti ze-accelerator ze-7 (iminyaka eyi-3,5), kwaye emva koko sayicoca ngokuqwalasela amava afunyenweyo. Indlela yokwenza i-accelerator ye-IT Park yaseMazantsi iyahluka kwisiseko kunye nomxholo wenqanaba lokuqala, lokuqala lomsebenzi kwiprojekthi yoshishino. Isidingo sokudala indlela yethu ichazwa yinto yokuba i-IIDF isebenza kunye neeprojekthi esele zine-MVP kunye neentengiso zokuqala, ekubeni le nto isisiseko sotyalo-mali. I-Southern IT Park accelerator isebenza kunye neeprojekthi zazo zonke izigaba kunye nenani elikhulu leeprojekthi ziza kwi-accelerator ngengcamango kunye nomnqweno wokuyiphuhlisa. Indlela yokusebenza ye-IIDF ayiphuhliswanga kakuhle ukulungiselela amanqanaba okuqala ophuhliso lweprojekthi.
Emva kokuba ndishwankathele amava am njengosomashishini, kunye nomkhondo wokuqalisa kunye nomcebisi weshishini, ndiye ndaqulunqa eyam indlela, ekwahluka ngokwamanqanaba okuqala kwindlela yokusebenza ye-IIDF kunye ne-Southern IT Park. Emva koko, ndiya kuthetha ngezigaba zokuqala zokusebenza kwiprojekthi yezoshishino, ngokwezi ndlela.
Eyona njongo iphambili yazo zonke ezi ndlela kukuveza umbono wakho kubathengi kwangoko kwaye uqinisekise ukuba luncedo kwayo, okanye uphuhlise kwaye utshintshe umbono wakho kwiimfuno zentengiso kwangoko. Ukuba kwangaxeshanye ufumanisa ukuba akukho mntu ufuna imveliso yakho konke konke okanye inabakhuphisana abaninzi ngexabiso eliphantsi, oku kukwasisiphumo esihle. Kuba uya kufumanisa kwangoko kangangoko kunokwenzeka, ngaphandle kokuchitha iinyanga ezininzi zobomi bakho kwimbono yeshishini elingasebenzisekiyo. Ngamanye amaxesha kwenzeka ukuba ngexesha lophando lweemarike kwimveliso enye, iqela lokuqalisa lifumana iimfuno zangoku phakathi kwabathengi kwaye liqala ukwenza imveliso eyahlukileyo ngokupheleleyo. Ukuba ufumene "intlungu yomthengi", ungamnika isisombululo kwaye unomdla wokuyenza - unokuba neshishini elilungileyo.
Kusenokubonakala ngathi ndiyachasa ukusebenza kwiiprojekthi ezingenzi mali. Oku akulunganga. Unokubandakanyeka kuzo naziphi na iiprojekthi, kubandakanywa nezingenzi nzuzo, kwaye andikusoli. Ndiyakulumkisa kuphela malunga neengcinga ezingalunganga eziyingozi. Akufanele uzikhohlise kunye nabalingane bakho ngokuxelela wonke umntu malunga nempumelelo yentengiso yexesha elizayo ukuba awuzange wenze uphando olusisiseko kunye nokubala, okuya kuxoxwa ngakumbi. Ukuba awuthembeli kwimpumelelo yorhwebo yeprojekthi yakho kwaye uyenze kuba unomdla kuyo okanye ufuna ukwenza umhlaba ube yindawo engcono, kulungile, emva koko ubonise iprojekthi yakho. Ngendlela, kunokwenzeka ukuba ekuhambeni kwexesha uya kufumana indlela yokwenza ishishini kwiprojekthi enjalo.
IIDF imephu yokutsaleka
Ngokwale ngcamango, ukuphuhlisa imveliso entsha kuyimfuneko ukuhamba ngokulandelelana kwezigaba. Lo ngumxholo oqhelekileyo wazo zonke iindlela eziphantsi koqwalaselo - senza yonke into inyathelo ngenyathelo, awukwazi ukutsiba amanyathelo ukuya phambili, kodwa kufuneka ubuyele umva.
Into yokuqala omawuyenze emva kokuba unombono ngemveliso yakho kukuza namacandelo aliqela abathengi - amaqela abathengi anokufuna imveliso yakho. Ezi zingqikelelo, uza nazo ngokusekelwe kumava akho obomi. Emva koko uya kuzijonga. Ungoyiki ukuza neengqikelelo ezininzi okanye uzame ukuza kwangoko neengcinga eziya kuba yinyani. Ude uqalise ukuzijonga, awuzukwazi ukufumanisa ukuba yeyiphi echanekileyo.
Amacandelo abathengi kufuneka abonakaliswe ngoko nangoko-vavanya amandla abo kwingingqi yakho, ilizwe, ilizwe, qaqambisa iimpawu ezahlukileyo zeli candelo (indlela abathengi abahluke ngayo kweli candelo kwabanye abathengi). Kungumbono olungileyo ukucinga ngokukhawuleza i-solvency yamacandelo. Akufanele ukhathazeke kakhulu malunga nokuchaneka kovavanyo lwecandelo apha kubalulekile ukulandela ingqiqo kwaye uqonde ukuba, umzekelo, kukho abaqhubi beemoto ezithwala abantu abaninzi eRashiya kunabaqhubi beelori ezinzima rhoqo nge-100. Ukuba awulunganga; , umlinganiselo uya kuhluka - 50 okanye 200 - ke ngeli nqanaba akubalulekanga. Kubalulekile ukuba oku malunga nemiyalelo emi-2 yobukhulu.
Emva kokuba amacandelo abaxhasi achazwe kwaye avavanywe, kufuneka ukhethe enye yamacandelo kwaye uqhubele phambili kwinqanaba elilandelayo lemephu yomkhondo - oku kuqulunqwa kunye nokuvavanywa kweengcamango malunga neengxaki zecandelo lomxumi. Ngaphambili, uye wagqiba ekubeni imveliso yakho iyadingeka liqela labathengi, kwaye ngoku kufuneka uze neengcamango-kutheni aba bantu bafuna imveliso yakho, zeziphi iingxaki kunye nemisebenzi abaya kuyicombulula ngoncedo lwemveliso yakho, kubaluleke kangakanani kwaye kubaluleke kangakanani. kukuba basombulule ezi ngxaki.
Ukuze uze kunye nokuvavanya i-hypotheses yamacandelo abathengi, kunye nokuza neengcamango zeengxaki zabathengi, udinga iiyure ezininzi zokucinga. Sele kweli nqanaba, ukholo lwakho kwimveliso yakho lunokutshatyalaliswa, kwaye uya kuqhubeka uphila, ungcwaba umbono wakho ngaphandle kokuzisola.
Nje ukuba iingqikelelo malunga neengxaki zabathengi zenziwe, kufuneka zivavanywe. Kukho isixhobo esibalaseleyo soku - udliwano-ndlebe lwengxaki. Kwinqaku lakhe Ndachaza ngokufutshane imigaqo esisiseko yokuqhuba udliwano-ndlebe lwengxaki. Qiniseka ukuba ufunda incwadi ethi "Buza uMama" nguRob Fitzpatrick - esi sisikhokelo esinomdla kakhulu, esifutshane kwaye siluncedo malunga nendlela yokubuza imibuzo ukufumana iinyani kunye nokuhluza izigwebo kunye neengcinga.
Kucetyiswa ngokungqongqo ukuba usebenze kunye necandelo elinye ngexesha ukugxila kwimizamo yakho kwaye uqinisekise ukuthembeka okukhulu kweziphumo. Ukuba uthetha kumacandelo amaninzi abathengi imini yonke, unokubhideka ukuba ngubani okuxeleleyo.
Elinye igama lamanqanaba okuqala okuvelisa kunye nokuvavanya ingqikelelo kukuFumana koMthengi.
Ukuba unyanisekile kuwe, buza imibuzo echanekileyo kwaye urekhode iimpendulo zabangeneleli bakho (ngokufanelekileyo kwirekhoda yelizwi), uya kuba nezinto eziyinyani ngokwesiseko apho uya kuqinisekisa okanye uphikise ingqikelelo yakho, ufumane (okanye ungafumani). ) iingxaki zangoku zabathengi zokusombulula unganikezela ngemveliso. Kwakhona kufuneka uqikelele ixabiso lokusombulula ezi ngxaki-kutheni ukusombulula ezi ngxaki kubalulekile, yiyiphi inzuzo eyenza ukusombulula ezi ngxaki kubathengi, okanye yintoni intlungu kunye nelahleko egcina ngayo. Ixabiso lokusombulula ingxaki libotshelelwe kwixabiso elizayo lemveliso. Ukuba umthengi uyayiqonda inzuzo okanye ukonga ekusombululeni ingxaki, ngoko kunokwenzeka ukuba ubophe ixabiso lesisombululo sakho kolu ncedo.
Xa usazi malunga neengxaki zangoku zabathengi kunye nexabiso lokusombulula ezi ngxaki kubathengi, ngoko unokudala i-MVP. Nantoni na ebizwa ngesi sishunqulelo. Ngoku ndiza kuzama ukuchaza intsingiselo ye-MVP njengoko ndiyiqonda. I-MVP yinto ekuvumela ukuba ubonise ngokucacileyo isisombululo sakho kwiingxaki ozifumene kubathengi kwaye uvavanye ukuba isisombululo sifanelekile kwaye sinexabiso kubathengi. Impendulo yomthengi kwi-MVP ikunika ithuba lokuqinisekisa okanye ukuphikisa iingcamango zakho malunga neengxaki zabathengi kunye nexabiso kubathengi bokusombulula ezo ngxaki.
Ngokusekwe kule ngcamango ye-MVP, ndixoxa ukuba kwiimeko ezininzi, i-MVP ingaba ngumboniso (iphepha lomntu okanye lokufika kwiwebhusayithi - iphepha lokufika), elithetha ngengxaki kunye nesisombululo sakho kwaye kuthetha ukuba umthengi wenza isenzo esijoliswe kuyo - umnxeba, umyalezo, umyalelo , ukugqiba isivumelwano, ukwenza intlawulo kwangaphambili, njl. Kwezinye iimeko, isisombululo sinokuphunyezwa ngesandla kubaxhasi abaninzi. Kwaye kuphela kwipesenti encinci yamatyala apho into eneneni idinga ukuphuhliswa ukungqinisisa ingxaki kunye nexabiso le-hypotheses. Kule meko, kufuneka uphumeze owona msebenzi usisiseko osombulula enye yeengxaki eziqhelekileyo zabathengi. Isisombululo kufuneka sicace, silungele kwaye sikhangele. Ukuba unokhetho phakathi kokusebenza kuyilo lwemveliso kunye nomsebenzi omnye okanye ukuphumeza imisebenzi emininzi, khetha ukuphuhlisa uyilo olukhangayo.
Ukuba ithemba lizimisele ukukunika kwangaphambili kwaye lijonge phambili kwimveliso yakho, ke oku kukuqinisekisa okunamandla kwi-hypothesis yakho malunga nengxaki yabo, isisombululo sakho kunye nexabiso lesisombululo sakho. Kwiimeko ezininzi, akukho mntu uya kukunika kwangaphambili ngoko nangoko, kodwa ukuba ne-MVP kukuvumela ukuba uxoxe nabathengi bakho ngesisombululo osinika sona kwingxaki yabo kunye neendleko zesisombululo sakho. Rhoqo, xa uxelela umntu ngemveliso yakho, udibana ngokuvunywa kunye nokuthatha inxaxheba. Nangona kunjalo, xa unikezela ukuthenga imveliso, ufunda izinto ezininzi eziluncedo. Umzekelo, ukuba ingxaki ayiyongxaki kwaphela kwaye ayifuni kusonjululwa. Okanye ukuba isigqibo sakho sibi ngenxa yezizathu ezahlukeneyo. Okanye ukuba ixabiso liphezulu kakhulu kuba kukho abakhuphisana abafikelelekayo, njl.
Ukuthengiswa kokuqala okanye izivumelwano ezigqityiweyo zibhekwa njengesiqinisekiso seengcamango malunga nengxaki, isisombululo sakho kunye nexabiso. Emva koko, ungaqala ukwenza inguqu yokuqala yemveliso, ngokuqwalasela yonke ingcaciso efunyenweyo kunye nokuphuhlisa ukuthengisa. Ndiza kumisa apha kwinkcazo yendlela ye-IIDF kwaye ndibonise ukuba ezinye iindlela zahluke njani.
Indlela yokusebenza ye-Southern IT Park Accelerator
Siqhubekile kwezi ngqwalasela zilandelayo: ngaphezu kwenkqubo ecetyiswayo, kuya kuba kuhle ukubonelela ngezixhobo zokusebenza ezicetyiswayo kunye nenkcazo esemthethweni yesiphumo esifunwayo. Ukuba umphumo awufumanekanga, ngoko kufuneka uqhubeke usebenza kweli nqanaba okanye ubuyele kulowo wangaphambili. Ke, indlela yokusebenza ithatha iimpawu zesakhelo, kuba iqulethe imiyalelo engqongqo - into omawuyenze kunye nendlela yokwenza, zeziphi izixhobo zokuzisebenzisa, zeziphi iziphumo ekufuneka zifunyenwe.
Xa unombono wemveliso entsha, into yokuqala okufuneka uyenze kukufumanisa ukuba zeziphi iingxaki zangempela, ezikhoyo kunye nezikhoyo zabathengi ezinokusombululwa ngoncedo lwengcamango yakho. Ke ngoko, sisuse inqanaba leengqikelelo zecandelo labathengi kwaye saya ngqo kwii-hypotheses zengxaki. Ukuqala, kubalulekile ukufumana naliphi na iqela labantu abanokuthi baxhamle kwimveliso yakho, kwaye emva koko unokuqonda into abafana ngayo kwaye ubahlule.
Ngaloo ndlela, isigaba sokuqala sophuhliso lweprojekthi kukuqulunqwa kweengcamango ezininzi zeengxaki. Ukuzoba iingqikelelo, kucetyiswa ukuba ucinge ngeengxaki zabathengi abanokubakho, kunye nokuphonononga nzulu kwezi ngxaki. Kwingxaki nganye ekrokrelwayo, kufuneka ubhale phantsi amanyathelo (imisebenzi) ekufuneka igqitywe ukusombulula le ngxaki. Kwaye ke kwinyathelo ngalinye, cebisa izixhobo zokusombulula iingxaki. Akufanele uzame nzima kakhulu ukuza nezixhobo, kodwa ukuba zicacile kuwe, kufuneka uzilungise kwangoko. Makhe ndichaze ngomzekelo.
Uze nenkonzo ekuncedayo ukuba ukhethe kwaye uthenge imoto esele isebenzile. Ingxaki kukuba ukhethe kwaye uthenge imoto esetyenzisiweyo ngaphandle kweziphene ezifihliweyo kwixabiso lemarike elaneleyo ngexesha elifutshane.
Amanyathelo (imisebenzi) yomthengi onokubakho:
Qinisekisa imodeli kunye nokuguqulwa, iminyaka yokwenziwa
Fumana ukwahluka (imizekelo)
Vavanya, vavanya, thelekisa iikopi
Khetha umzekelo othile
Ukuqhuba uviwo lwemeko yobugcisa
Thetha ngeenkcukacha zentengiselwano kwaye uthenge
Bhalisa imoto yakho
Nganye kwezi ngxaki zinokusonjululwa ngeendlela ezininzi, kwaye mhlawumbi kukho izixhobo ezisombulula zonke ezi ngxaki ngendlela ebanzi. Umzekelo, ukuthengiswa kweemoto ngeemoto ezisetyenzisiweyo. Ziya kuba zibiza kakhulu, kodwa zibonelela ngesiqinisekiso.Masizame ukukhetha izixhobo zomsebenzi ngamnye. Abahlobo abaninzi abanamava, ukujonga ukuhlaziywa kwi-intanethi, okanye ukutyelela abathengisi beemoto kuya kukunceda wenze isigqibo malunga nemodeli. Ngasinye kwezi zisombululo zineziphene, kuyacetyiswa ukuba urekhode ezona zicacileyo kubo.
Nceda uqaphele ukuba ngeli nqanaba asicingi malunga nokuba ngubani umxhasi wethu kunye neziphi iipropati zakhe - ufanelekile kangakanani ekukhetheni imoto ngokuzimeleyo kwaye yintoni ibhajethi yakhe. Siqhekeza ingxaki ibe ngamacandelo.
Lo msebenzi wokubola iingxaki ezinokubakho zabathengi bemveliso yakho unokuqhutywa ngokulula usebenzisa iimephu zengqondo (imephu yengqondo). Ngokusisiseko, le yimithi apho uhlala uveza amanqanaba okusombulula iingxaki. Ndinolwazi malunga noku , apho indlela yokusebenza kunye neengcamango usebenzisa iimephu zengqondo ixutyushwa ngokubanzi.
Ke, uchithe iiyure ezininzi ucinga ngeengxaki, imingeni, izixhobo (izisombululo) kunye nokusilela kwazo. Ikunika ntoni le nto?
Okokuqala, uye waphonononga kwaye ulungelelanise indawo yethafa ledabi-ucinga ngezinto ezininzi oza kujongana nazo ukuba uqhubeka neprojekthi.
Okwesibini, unesicwangciso esicacileyo sokuqhuba udliwano-ndlebe lwengxaki. Ekuphela kwento ekufuneka uyenzile kukubuza imibuzo ukuze ufumanise ukuba uqikelelo lwakho ludibana njani nehlabathi lokwenyani labathengi bakho abanokubakho.
Okwesithathu, iingqikelelo oza nazo zinxulumene nemveliso yakho yexesha elizayo ngale ndlela ilandelayo: izisombululo ezikhoyo (izixhobo) zeengxaki zabathengi ngabakhuphisana nabo, izinto ezingeloncedo ezikhuphisanayo zinokuba ziinzuzo zakho ukuba ufumana indlela yokuzoyisa, kwaye iingxaki zabathengi zigqiba. iimpawu zemisebenzi engundoqo) kwimveliso yakho.
Uxhobe ngeengcamango, ungadlulela kwinqanaba elilandelayo-ukuqinisekisa iingcamango usebenzisa udliwano-ndlebe lweengxaki. Eli nqanaba lifana nenqanaba lemephu ye-IIDF ye-traction, kodwa kwakhona kukho umehluko omncinci kwizixhobo kunye nokurekhoda kweziphumo. Kwi-methodology ye-Southern IT Park accelerator, sigxininisa ekunqumeni nasekurekhodeni inqanaba lolwazi lweengxaki, imisebenzi, kunye nobunzima bodliwano-ndlebe olunokuthi lube ngumthengi ngokwemigangatho yezinga likaBen Hunt. Kubalulekile ukuqonda ukuba umthengi ukhathazeke kangakanani ngale nto okanye loo ngxaki, umsebenzi, okanye ukungabikho kwesisombululo esikhoyo, nokuba ulungele ukunyamezela okanye sele enze nantoni na ukulungisa imeko. Oku kubalulekile kuba ukuba udliwano-ndlebe ukuqinisekisile kuwe ukuba unengxaki, oku akuthethi ukuba ukulungele ukuthenga isisombululo kule ngxaki. Ukuba ukuxelele malunga nemizamo yakhe yokusombulula ingxaki, iindlela kunye nezixhobo azame ngazo, mhlawumbi ulungele ukuthenga isisombululo. Nangona kunjalo, umbuzo wexabiso uhlala uvulekile kwaye ngoko ke kubalulekile ngexesha lodliwano-ndlebe ukufumana uhlahlo lwabiwo-mali oluye lwachithwa ngaphambili kwiinzame zokusombulula iingxaki, imisebenzi kunye nobunzima. Uhlahlo lwabiwo-mali kule meko alukho nje imali, kodwa kunye nexesha elichithwa ngumthengi.
Ukuhlalutya iziphumo zodliwano-ndlebe, sichonga amaqela abaphenduli abaqinisekisile ii-hypotheses ezifanayo. Ngokusisiseko, sijonge iipateni zokuziphatha kwabathengi - iimfuno ezifanayo ezingafezekanga. Kweli nqanaba, sizama ukwahlula abathengi malunga neendlela zabo zokuziphatha kwabathengi. Ukwahlula kwabathengi emva kokuqhuba udliwano-ndlebe ngokusekelwe kwiinyani ezifunyenweyo kubonakala ngathi kunokwethenjelwa ngaphezu kokwahlula kwinqanaba le-hypotheses.
Ukuba iziphumo zodliwano-ndlebe lwengxaki zanelisekile - ufumene iipateni zokuziphatha kwabathengi, iingxaki eziqhelekileyo kwaye zikwazi ukwahlula ngempumelelo abathengi abanokubakho, bafumanisa ukuba babenohlahlo lwabiwo-mali lokusombulula iingxaki, ngoko ungadlulela kwinqanaba elilandelayo - imodeli yemveliso kunye ne-MVP . Ngaphambi kokuphumeza nantoni na, sicebisa ukuyila kunye nokwenza imodeli. Ngexesha lokulinganisa imveliso, sincoma kakhulu ukuchaza iinkqubo zoshishino lwabathengi oceba ukuzitshintsha ngemveliso yakho. Kufanelekile ukuqonda kakuhle indlela umthengi wakho aphila ngayo kunye nokusombulula iingxaki zakhe ngoku. Kwaye emva koko udibanise iinkqubo zoshishino zemveliso yakho kwiinkqubo zoshishino zabathengi. Wakuba uwenzile lo msebenzi, uya kuba nokuqonda kakuhle into oza kuyenza kwaye uya kukwazi ukuchaza undoqo kunye nendawo yemveliso yakho kwiinkqubo zomthengi kulo naliphi na iqela elinomdla-iqabane elinokubakho, umtyali-mali, umphuhlisi kunye namandla umxhasi ngokwakhe.
Ubukho balo maxwebhu eprojekthi ikuvumela ukuba uqikelele iindleko zophuhliso lwemveliso kwaye uqaqambise eyona misebenzi isisiseko esinokuyiphumeza ngokukhawuleza nangexabiso eliphantsi kwi-MVP. Kwakhona uya kuba nako ukwenza isigqibo ngondoqo we-MVP - ingaba yinkcazo-ntetho okanye "i-MVP ye-manual" okanye kuya kufuneka uphuhlise into yokubonisa ixabiso kumthengi onokubakho.
Into ebalulekileyo yesigaba somzekelo wemveliso kukuvavanya uqoqosho lweprojekthi. Makhe sicinge ukuba iqela leprojekthi lineengcali ezinokuthi ziphuhlise i-MVP ngokwazo kwaye aziyi kufuna imali yophuhliso. Kubalulekile ukuqonda ukuba oku akwanele. Ukuze uthengise imveliso yakho, kufuneka utsale abathengi - sebenzisa iziteshi zentengiso ezingahlawulelwayo. Kwintengiso yakho yokuqala, ungasebenzisa amajelo angafuni kutyalo-mali olukhulu-zifowunele ngokwakho okanye usasaze iiflaya kwindawo yokupaka, kodwa umthamo wezo tshaneli zincinci, ixesha lakho libiza imali, kwaye kungekudala okanye kamva uya kuphathisa. lo msebenzi kubasebenzi abaqeshiweyo. Ke ngoko, kubaluleke kakhulu ukukhetha amajelo amaninzi okufumana abathengi kwaye uqikelele iindleko zokufunyanwa kwabathengi kula majelo. Ukwenza oku, ungasebenzisa idatha evela kwimithombo eyahlukeneyo, cela iingcali ngezibonakaliso, okanye uqhube iimvavanyo zakho.
Iindleko zokutsala umxhasi ohlawulayo yenye yezona parameters zibalulekileyo ezimisela iindleko zemveliso yakho kumxhasi. Imveliso yakho ayinakubiza imali engaphantsi kwesi sixa - kuba kule meko ngokuqinisekileyo uya kwenza ilahleko kwasekuqaleni. Uhlahlo lwabiwo-mali lwakho lophuhliso lwemveliso kunye nenkxaso, kunye nenzuzo yakho njengabaseki beshishini, iqulethwe kumahluko phakathi kwexabiso lemveliso yakho kunye neendleko zokufumana abathengi.
Kweli nqanaba, iiprojekthi ezininzi zihendelwa ukuba zithi - siya kutsala abathengi ngokusebenzisa i-organic search traffic kunye ne-virality - oku kusimahla. Bachanekile malunga nokungabizi kakhulu komtsalane, kodwa bayalibala ukuba ezi tshaneli zicotha, zithatha ixesha elide ukukhuthaza kunye nomthamo omncinci. Kwakhona kubalulekile ukukhumbula le meko - abatyali-mali abaqeqeshiweyo batyala imali kwiiprojekthi apho kukho i-channel ecacileyo kunye neendleko ezisebenzayo, ezinobungozi, ezihlawulelwayo ezihlawulelwayo zokutsala abathengi. Utyalo-mali alwenzelwanga i-organic traffic yodwa.
Ukuba ngeli nqanaba awunayo iingxaki - imveliso yakho yenziwe imodeli, indlela yokudala kunye nokusebenza kwe-MVP inqunywe, iziteshi zokutsala abathengi ziye zamiselwa kwaye uqoqosho lweprojekthi lubonakala lunenzuzo, ngoko unako ukuqhubela phambili. ukuya kwinqanaba elilandelayo - ukudala i-MVP. Eli nqanaba lilula kwaye alahlukanga kwinqanaba ebelixoxiwe ngaphambili lemephu yokutsalwa ye-IIDF. Emva kokuba i-MVP idalwe, kufuneka ufumane ukuthengiswa kokuqala kunye nokuphunyezwa. Inkqubo yokuqukumbela izivumelwano, ukuthengisa, ukuvavanya ukusetyenziswa kwe-MVP yakho kunokuthatha ixesha elide kwaye ngokuqinisekileyo kuya kuzisa impendulo evela kubathengi - uya kufumanisa ukuba kutheni isisombululo sakho sibi, kutheni singenakuphunyezwa, yintoni ukusilela onayo kwaye yintoni enye. abantu okhuphisana nabo obungabazi ngaphambili . Ukuba konke oku akubulali imveliso yakho kunye nokholo lwakho kuyo, ngoko uya kukwazi ukugqiba i-MVP kwaye ufikelele kumanqanaba alandelayo - ukuthengisa okunentsingiselo kumajelo. Ndiza kumisa apha kwaye ndijonge ngakumbi eyona migibe ixhaphakileyo ekulindileyo kwindlela yokuphuhlisa iprojekthi yeshishini xa usebenzisa iindlela ezichazwe ngasentla.
Imigibe ewela kuyo iiprojekthi ezilandela iindlela ezichazwe ngasentla
Makhe ndikukhumbuze ukuba kutheni iindlela zokusebenza kuqaliso zenziwe. Umsebenzi oyintloko kukufunda indlela yokuvavanya ngokukhawuleza iingcamango, ukuchonga kunye "nokungcwaba" izinto ezingenamsebenzi, ukuze ungachithi izixhobo (ixesha lakho kunye nemali). Ukusetyenziswa kwezi ndlela azitshintshi izibalo ngokubhekiselele kwi-90-95% yamashishini amatsha afa kunyaka wokuqala wokuphila. Iindlela zophuhliso lokuqalisa zikhawulezisa ukufa kweembono zoshishino ezingenakusebenza kunye nokunciphisa ilahleko.
Ingcamango eyavavanywa kwaye "yangcwatywa" ngokukhawuleza isiphumo esihle. Uluvo lokuba imveliso yaphuhliswa yaza yakhululwa emarikeni, kodwa engazange ithengiswe, sisiphumo esibi. Imveliso ephuhliswe ngokuhambelana neemfuno ezichongiweyo, apho ii-odolo zangaphambili ziqokelelwe, inzuzo evela kwiintengiso ezigubungela iindleko zentengiso, imveliso kunye nophuhliso, kwaye ivumela imbuyekezo kutyalo-mali ngexesha elifanelekileyo - oku ku isiphumo esihle kakhulu. Imveliso ekwazile ukuhlaziywa kwaye "isetyenziswe" kwinqanaba lokuthengiswa kokuqala, okwenza ukuba ihlangabezane neemfuno zabathengi kunye neendleko ezisebenzayo ngokuqwalasela indleko yokutsala abathengi nayo isiphumo esihle.
Eyona ngxaki ixhaphakileyo ludliwano-ndlebe lwengxaki aluqhutywanga ngokuchanekileyo. Ineentlobo ngeentlobo:
- Udliwano-ndlebe olungenamsebenzi - xa iimpendulo kwimibuzo ebuzwayo azicacisi nantoni na, oko kukuthi, udliwano-ndlebe lwenziwa, imibuzo yabuzwa, kodwa iimpendulo azizange zizise iinyani apho kunokugqitywa khona. Oku kwenzeka xa kukhethwe iingcamango ezimbi - ezicacileyo okanye ezingahambelani nombono wemveliso, okanye xa kubuzwa imibuzo engahambelani neengcamango.
- Ukutolikwa okuthemba kakhulu kweempendulo kuxa, ngokunyanisekileyo, uninzi lwabaphenduli abazange baqinisekise nayiphi na ingcamango, kodwa abaphenduli be-1-2 baqinisekisile ezinye zeengcamango. Kule meko, unokuzama ukuqonda ukuba ngoobani aba bantu kwaye uzame ukufumana abanye abathengi abanokuthi bafane nabo.
- Udliwano-ndlebe luqhutywa nabantu abangalunganga - xa ukukwazi kwabaphenduli ukwenza izigqibo zokuthenga kungahoywa. Ngokomzekelo, uthetha nabantwana, baqinisekisa ingxaki, kodwa isigqibo sokuthenga asiyi kwenziwa ngabo, kodwa ngabazali babo, abaneenjongo ezahlukeneyo ngokupheleleyo kwaye abayi kuze bathenge ithoyizi epholileyo kodwa eyingozi. Kuyafana kwi-B2B - unodliwano-ndlebe nabasebenzisi, kodwa uhlahlo lwabiwo-mali lulawulwa ngabaphathi abanezinye iinjongo kunye nexabiso lemveliso yakho ophanda ngayo ayihambelani nabo. Ndiyakholelwa ukuba indlela yokusebenza ye-Southern IT Park Accelerator ityhala kulo mgibe, kuba ayinalo inqanaba leengqikelelo malunga namacandelo abathengi.
- Ukuthengisa ngexesha lodliwano-ndlebe - xa ngexesha lodliwano-ndlebe basathetha ngengcamango yemveliso kunye ne-interlocutor ngeenjongo ezilungileyo, ezama ukukuxhasa, iqinisekisa iingcamango zakho malunga neengxaki kunye nobunzima.
- Ukuzikhohlisa - xa abaphenduli abazange baqinisekise nantoni na, kodwa uguqulela amagama abo ngendlela yakho kwaye ukholelwa ukuba iingcamango ziqinisekisiwe.
- Inani elincinci lodliwano-ndlebe oluqhutywe xa uqhuba udliwano-ndlebe oluninzi (3-5) kwaye kubonakala kuwe ukuba bonke abangeneleli baqinisekisa iingcamango zakho kwaye akukho mfuneko yokuqhuba udliwano-ndlebe oluninzi. Le ngxaki ihlala ihamba kunye nengxaki #4, ukuthengisa ngexesha lodliwano-ndlebe.
Isiphumo sodliwano-ndlebe oluqhutywe ngokungachanekanga sikholisa ukuba sisigqibo esinempazamo malunga nemfuno yophuhliso oluthe kratya lweprojekthi (ngokwenjongo - engenakuphepheka nengeyomfuneko). Oku kukhokelela ekuchitheni ixesha (ngokuphindaphindiweyo iinyanga eziliqela) ekuphuhliseni i-MVP, kwaye ke kwinqanaba lokuthengisa okokuqala kuvela ukuba akukho mntu ufuna ukuthenga imveliso. Kukho ifom enzima kakhulu - xa ngexesha lokuthengisa okokuqala iindleko zokutsala umxhasi azithathelwa ngqalelo kwaye imveliso ibonakala inokwenzeka, kodwa kwinqanaba lokuthengisa okunentsingiselo kuvela ukuba imodeli yezoshishino kunye nemveliso ayinanzuzo. . Oko kukuthi, ngodliwano-ndlebe oluqhutywe ngokufanelekileyo kunye novavanyo olunyanisekileyo lwezoqoqosho lweprojekthi, unokuzigcina iinyanga ezininzi zobomi kunye nezixa zemali ezintle.
Ingxaki elandelayo eqhelekileyo kukwabiwa okungalunganga kwezibonelelo phakathi kophuhliso lwe-MVP kunye nokuthengisa. Ngokuqhelekileyo, iiprojekthi ezenza ii-MVP zichitha ixesha elininzi kunye nemali kuyo, kwaye xa kufika ixesha lokuthengisa okokuqala, abanalo uhlahlo lwabiwo-mali lokuvavanya amajelo okuthengisa. Siye sadibana ngokuphindaphindiweyo neeprojekthi eziye zatshonisa amakhulu amawaka kunye nezigidi zeeruble ekuphuhlisweni, ezenziwe kungekhona nje i-MVP, kodwa imveliso egqityiweyo, kwaye ke ayikwazi (okanye ayifuni) ukuchitha ubuncinane i-50-100 amawaka eeruble ekuvavanyeni. imijelo kunye nokuzama ukutsala abathengi abahlawulelwayo ngokukhawuleza.
Enye ingxaki eqhelekileyo kukuba ngexesha lodliwano-ndlebe iqela leprojekthi liyaqonda ukuba imbono yabo yangaphambili ayinakwenzeka, kodwa bachonga iingxaki ezininzi ezicinezelayo abanokwakha ishishini kuzo. Nangona kunjalo, iqela liyala ukwenza i-pivot kunye nokuvelisa imibono emitsha ngokusekelwe kwiimfuno ezichongiweyo, ikhankanya into yokuba "ayinamdla kwezinye izihloko." Ngexesha elifanayo, banokuqhubeka bemba "kwisihloko esifileyo" okanye bayeke ukuzama ukwenza isiqalo ngokupheleleyo.
Kukho iingxaki ezi-2 endicinga ukuba azisonjululwanga kakuhle kwiindlela ezichazwe ngasentla.
1. Ukuqikelela ixabiso lokutsala abathengi emva kwexesha. Ezi ndlela zingentla azifuni ukuba uqikelele iindleko zokufunyanwa kwabathengi de ube ungqinisise ukufunwa kwesisombululo sakho. Nangona kunjalo, ukwenza udliwano-ndlebe oluyingxaki kunye nokucubungula iziphumo zabo ngumsebenzi onzima kakhulu. Oku ngokuqhelekileyo kuthatha iveki enye ukuya kwiiveki ezininzi. Ukuvavanya ngokuthembekileyo iingcamango, kufuneka uqhube iingxoxo ze-10 ubuncinane. Ngakolunye uhlangothi, unokuqikelela iindleko zokutsala umxhasi ohlawulayo kwiiyure ezi-1-2 zokwenene ngokukhangela i-Intanethi yedatha kunye nokuyilinganisela. Makhe ndikunike umzekelo.
Masithi sithetha ngohlobo oluthile lwesayithi yethenda apho abathengi bafaka izicelo zemveliso okanye inkonzo, kwaye ababoneleli bazinikela ngokwabo kunye namaxabiso abo. Iqonga liceba ukufumana imali kwiikhomishini ezivela kwiintengiselwano okanye iifizi zokubhalisa kubasebenzisi. Sele ukwinqanaba lombono, unokucinga ngamajelo amaninzi apho abasebenzisi baya kutsalwa khona. Makhe sicinge ukuba siya kutsala abathengi ngeefowuni ezibandayo kunye neentengiso kwiinjini zokukhangela, kunye nabathengisi abaneentengiso kwiinjini zokukhangela kunye neenethiwekhi zentlalo. Sele kweli nqanaba unokuqonda ukuba iindleko zokutsala umthengisi osebenzayo ziya kuba malunga nama-ruble angama-1000. Makhe sicinge ukuba ukutsala ababoneleli kuya kubiza ii-ruble ezingama-200, ngoko ukugqiba ukuthengiselana kokuqala kuya kufuna malunga nama-ruble angama-2000. Emva koko, sinokugqiba ukuba kuyacetyiswa ukuba sifumane ubuncinane i-ruble ye-1000 kwintengiselwano nganye. Ngokufanelekileyo, kufuneka sinxulumanise le khomishini isezantsi yamkelekileyo kunye nombono wethu. Ukuba sithetha ngendawo yethenda apho iinkonzo ziyalelwa ukuya kwi-ruble ye-1000, ngoko asiyi kukwazi ukufumana ikhomishini ye-ruble ye-1000. kuyo yonke intengiselwano. Ukuba sithetha ngendawo apho iinkonzo ziyalelwa kwi-ruble ye-100, ngoko imodeli yoshishino enjalo ingaba nenzuzo. Yile ndlela, nangaphambi kokuphuhlisa i-hypotheses kunye nokuqhuba udliwano-ndlebe lwengxaki, kunokwenzeka ukuchonga ukungabikho kombono.
2. Akukho mzamo wokuvavanya isisombululo ngokuthengisa phambi kwenqanaba lophuhliso lwe-MVP. Iindlela azifuni uvavanyo olunyanzelekileyo lwengqikelelo malunga nokwamkelwa kwesisombululo sakho kumxhasi ngaphambi kokuphuhlisa i-MVP. Ndiyakholelwa ukuba emva kokuhlalutya udliwano-ndlebe lwengxaki, kufanelekile ukucinga ngengcamango yokusombulula iingxaki ezichongiweyo. Kwindlela ye-IT Park yaseMazantsi, oku kubonakaliswa njengemodeli yesisombululo. Nangona kunjalo, ndicinga ukuba kufanelekile ukuya phambili kwaye wenze inkcazo yesisombululo ukuze ufumane igalelo labathengi kumbono wakho wokusombulula iingxaki zabo. Kuncwadi, oku ngamanye amaxesha kubizwa ngokuba "ludliwanondlebe ngesigqibo." Ngokwenyani ubonisa imodeli yemveliso yakho kubathengi abanokubakho kwaye ufumane uluvo lwabo malunga nemveliso yexesha elizayo kwaye, kunokwenzeka, iiodolo zangaphambili kunye neentengiso zokuqala. Oku kukuvumela ukuba uvavanye ingqikelelo malunga nexabiso lesisombululo sakho ngexabiso eliphantsi kakhulu, kwaye kwangaxeshanye usulungekise uqikelelo lwakho lweendleko zokufunyanwa kwabathengi, nangaphambi kokuba uqale ukuphuhlisa i-MVP.
Ukuthelekiswa kweendlela kunye nenkcazo yendlela yam - Isakhelo esifanelekileyo sokusombulula ingxaki
Inxalenye ephezulu yomzobo ibonisa iindlela ze-IIDF kunye ne-Southern IT Park. Ukuqhubela phambili ngokwamanqanaba kwenzeka ukusuka ekhohlo ukuya ekunene. Iintolo zibonisa amanqanaba atshintshiweyo, kwaye amanqanaba amatsha ebengekho kwindlela ye-IIDF echazwe ngqindilili.
Emva kokuba ndihlalutye amava am kunye nezona zizathu zixhaphakileyo zokufa kweziqalo, ndiphakamisa indlela entsha, eboniswe kumzobo - Inkqubo yokusombulula ingxaki.
Ndicebisa ukuqala ngenqanaba elithi "Iingcinga zamacandelo abathengi kunye nokukhetha icandelo lophuhliso", kuba ukuze emva koko udale kwaye uvavanye iingqikelelo zeengxaki, kusafuneka uqonde ukuba ngubani ojongene naye kwaye uthathele ingqalelo umthamo kunye ne-solvency. icandelo.
Inqanaba elilandelayo litsha, alizange libonwe ngaphambili. Xa sikhethe icandelo esiza kusebenza kulo, kufuneka sicinge ngendlela esinokuqhagamshelana ngayo naba bathengi nokuba kuya kuba yimalini ukuzama ukubathengisa into ethile. Ukufumaneka kwabameli becandelo lengxoxo kubalulekile, ukuba kuphela ngenxa yokuba kwixesha elizayo kuya kufuneka udibane nabantu abafanayo ukuqhuba udliwano-ndlebe lweengxaki. Ukuba ukufumana abafowunelwa abanjalo, kunye nokufowuna kunye nokulungelelanisa intlanganiso kuye kwaba yingxaki kuwe, ngoko kutheni ubhala ngokweenkcukacha iingcamango malunga neemfuno zabo? Sele kweli nqanaba kunokubakho ukubuyela ekukhetheni elinye icandelo.
Okulandelayo - izigaba ezibini, njengoko kwindlela Southern IT Park - ukwakha imephu eneenkcukacha hypotheses iingxaki, imisebenzi, izixhobo kunye nobunzima abathengi, kwaye ke - ingxaki udliwano-ndlebe kunye nabathengi ukuvavanya hypotheses. Umahluko phakathi kwendlela yam kunye nezo zixutyushwa ngaphambili kukuba ngexesha lodliwano-ndlebe lwengxaki kuyimfuneko ukuhlawula ingqalelo ngakumbi ekuqondeni iinkqubo zoshishino ezinengxaki phakathi kwabathengi abaye baqinisekisa ubukho beengxaki. Kufuneka uqonde into abayenzayo, njani, nini kwaye kaninzi kangakanani ingxaki evelayo, indlela abazama ngayo ukuyicombulula, zeziphi izisombululo ezamkelekileyo nezingamkelekanga kubo. Ngokumisela iinkqubo zoshishino zabathengi, emva koko sakhe isisombululo sethu kubo. Kwangaxeshanye, siziqonda kakuhle iimeko apho kuya kufuneka sisebenze kunye nezithintelo ezikhoyo.
Ngapha koko, ukuqonda undoqo wemveliso yethu yexesha elizayo kunye nokusingqongileyo kwabathengi abanokubakho apho iya kuzifumana khona, sinokuvavanya uqoqosho lweprojekthi - ukubala utyalo-mali, iindleko zemveliso, ukucinga ngeemodeli zokwenza imali kunye namaxabiso emveliso, kwaye siqhube uhlalutyo lwemali. abakhuphisana nabo. Emva koku, unokwenza isigqibo esinengqiqo nesinolwazi malunga nokuqhubeka nokusebenza kwiprojekthi.
Emva koku, uya kuba nalo lonke ulwazi oludingayo ukubonisa imveliso yakho kubathengi abanokubakho - uyazi ukuba zeziphi iingxaki zabathengi onokuzisombulula, uze nendlela yokusombulula ezi ngxaki (imveliso), uyayiqonda indlela isisombululo sakho inzuzo, kwaye wenze isigqibo ngexabiso lemveliso yakho. Ulwazi oluqokelelweyo lwanele ukwenza umboniso wemveliso kwaye uzame ukuthengisa imveliso yakho kweyona ndawo isebenzayo yecandelo labathengi - abamkeli bokuqala. Bonisa inkcazo kubathengi abanokubakho kwaye ufumane impendulo yabo. Iiodolo zangaphambili ezinentlawulo yangaphambili ziziphumo ezilungileyo. Ukuba uhlawulwe kwangaphambili, ke imveliso yakho ifanelekile kumxhasi, kwaye ulungele ukuyithenga nangaliphi na ixesha. Iiplatifti zeCrowdfunding (umzekelo, iKickstarter) ziphumeza lo mgaqo kwi-Intanethi. Akukho nto ikuthintelayo ukuba wenze okufanayo nawe. Ukuba abathengi abakakulungeli ukugqiba isivumelwano, ngoko unethuba lokubuza malunga nezizathu kunye neemeko - yintoni ekufuneka yenziwe ukuze bathenge imveliso yakho. Iikhontrakthi eziqukunjelwe kwaye ukuqhubela phambili kwafumana eyona nkxaso ilungileyo kwingqikelelo yakho malunga nesisombululo sakho kwiingxaki zabathengi (imveliso).
Emva koku, ungaqala ukuveliswa kwenguqulelo yokuqala yemveliso, ehambelana nenkcazo ofumene ngayo ii-odolo zangaphambili. Xa imveliso ilungile, uyizisa kubathengi bakho bokuqala. Emva kwexesha lokusetyenziswa kovavanyo, uqokelela izimvo zabathengi bakho bokuqala malunga nemveliso, umisela izalathiso zophuhliso lwemveliso, kwaye emva koko wakhe intengiso enentsingiselo, ithotho.
isiphelo
Eli nqaku laba lide kakhulu. Enkosi ngokufunda kude kube sekupheleni. Ukuba uhamba kuwo onke amanyathelo usebenzisa naziphi na iindlela ezichazwe, oku kuthetha ukuba unemveliso efunwa ngumntu. Ukuba awusebenzisanga naziphi na iindlela kwaye imveliso yakho inentengiso, ngoko umntu ufuna imveliso yakho.
Ishishini lisebenza xa uqonda ukuba ngubani kwaye kutheni uthenga imveliso yakho kunye nokuba yimalini onokuyihlawula ukutsala umxhasi. Emva koko unokukhangela amajelo okunyusa angabizi kakhulu kunye neentengiso zesikali, ngoko uya kuba neshishini. Ukuba awuyazi ukuba ngubani othenga imveliso yakho kwaye kutheni, kufuneka ufumane ngokuthetha nabasebenzisi. Awuyi kukwazi ukwakha inkqubo yokuthengisa ukuba awuyazi ukuba ngubani oza kuthengisa kuye kwaye zeziphi iinzuzo ezibalulekileyo eziziswa yimveliso kubathengi.
umthombo: www.habr.com