ื™ื ืกื˜ืึทื’ืจืึทื ืื™ื– ื“ืขืจ ื‘ืขืกื˜ืขืจ ืคึผืœืึทื˜ืคืึธืจืžืข ืคึฟืึทืจ ืคึผืจืึทืžืึธื•ื˜ื™ื ื’ ืึท ืกืึธืจื˜ ืฆื•ื•ื™ืฉืŸ ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื–

ืœื•ื™ื˜ ืึทืŸ ื™ื‘ืขืจื‘ืœื™ืง ื’ืขืคื™ืจื˜ ื“ื•ืจืš ืึทื ืึทืœื™ืก ืคื•ืŸ Piper Jaffray, ืื™ื™ื ืขืจ ืคื•ืŸ ื“ื™ ื’ืจืขืกื˜ืข ื™ื ื•ื•ืขืกืžืึทื ื˜ ื‘ืึทื ืงืก ืื™ืŸ ื“ื™ ืคืึทืจื™ื™ื ื™ืงื˜ืข ืฉื˜ืึทื˜ืŸ, ืžืขื ื˜ืฉืŸ ืคื•ืŸ ื“ื•ืจ ื–, ื’ืขื‘ื•ื™ืจืŸ ืฆื•ื•ื™ืฉืŸ 1997 ืื•ืŸ 2012, ื‘ืขืกืขืจ ืฆื• ื‘ืึทืงืขื ืขืŸ ื–ื™ืš ืžื™ื˜ ื ื™ื™ึทืข ื‘ืจืึทื ื“ื– ืื•ืŸ ื–ื™ื™ืขืจ ืคึผืจืึธื“ื•ืงื˜ืŸ ืื•ื™ืฃ ื“ื™ ื’ืขื–ืขืœืฉืึทืคื˜ืœืขืš ื ืขืฅ ื™ื ืกื˜ืึทื’ืจืึทื. ืื•ื™ืฃ ืงื™ื™ืŸ ืื ื“ืขืจืข ื•ื•ืขื‘ื–ื™ื™ื˜ืœ ืึธื“ืขืจ ืืŸ ืื ื“ืขืจ ืคึผืœืึทื˜ืคืึธืจืžืข.

ื™ื ืกื˜ืึทื’ืจืึทื ืื™ื– ื’ืขื•ื•ืขืŸ ืื•ื™ืกื“ืขืจื•ื•ื™ื™ืœื˜ ื“ื•ืจืš ืžืขืจ ื•ื•ื™ 70% ืคื•ืŸ ืจื™ืกืคึผืึทื ื“ืึทื ืฅ, ืžื™ื˜ ื“ื™ ืงืึทื•ื•ืขืจื™ื“ื–ืฉ ืคื•ืŸ ื“ื™ ื•ื™ืœืขื ืฆื•ื•ื™ืฉืŸ ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื– ืคื•ืŸ 14 ืฆื• 18 ื™ืืจ ืึทืœื˜ ืจื™ื˜ืฉื™ื ื’ 90%. Snapchat ืื™ื– ื’ืขื•ื•ืขืŸ ืฆื•ื•ื™ื™ื˜ ืคึผืœืึทืฅ, ื‘ืืงื•ืžืขืŸ ืคึผื•ื ืงื˜ ืื•ื ื˜ืขืจ 50% ืคื•ืŸ ื“ื™ ื•ื•ืึธื•ืฅ, ืžื™ื˜ ื“ื™ ืงื•ื™ืœืขืœื“ื™ืง ืคึผืึธืคึผื•ืœืึทืจื™ื˜ืขื˜ ืคื•ืŸ ื“ื™ ืึทืคึผ ืืคื™ืœื• ื”ืขื›ืขืจ ื•ื•ื™ ื™ื ืกื˜ืึทื’ืจืึทื. ื“ืึธืก ืื™ื– ื ืื›ื’ืขื’ืื ื’ืขืŸ ื“ื•ืจืš E- ื‘ืจื™ื•ื• ืžื™ื˜ 38% ืคื•ืŸ ื“ื™ ื•ื•ืึธื•ืฅ, SMS ืžื™ื˜ 35% ืื•ืŸ ื•ื•ืขื‘ื–ื™ื™ื˜ืœ ื’ืึทื ืฆืข ืžื™ื˜ 30%. ื‘ืœื•ื™ื– 20% ืคื•ืŸ ื˜ื™ื ื– ื ืึธื›ืคืึธืœื’ืŸ ื‘ืจืึทื ื“ื– ืื•ื™ืฃ ื˜ื•ื•ื™ื˜ื˜ืขืจ ืื•ืŸ ื‘ืœื•ื™ื– ื•ื•ืขื’ืŸ 12% ืื•ื™ืฃ ืคืึทืกืขื‘ืึธืึธืง.

ื™ื ืกื˜ืึทื’ืจืึทื ืื™ื– ื“ืขืจ ื‘ืขืกื˜ืขืจ ืคึผืœืึทื˜ืคืึธืจืžืข ืคึฟืึทืจ ืคึผืจืึทืžืึธื•ื˜ื™ื ื’ ืึท ืกืึธืจื˜ ืฆื•ื•ื™ืฉืŸ ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื–

ืื™ืŸ ื–ื™ื™ืขืจ ืœืขืจื ืขืŸ, Piper Jaffray ืึทื ืึทืœื™ืก ืกืขืจื•ื•ื™ื™ื“ 8000 ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื– ืื™ืŸ ื“ื™ ืคืึทืจื™ื™ื ื™ืงื˜ืข ืฉื˜ืึทื˜ืŸ ืžื™ื˜ ืึท ื“ื•ืจื›ืฉื ื™ื˜ืœืขืš ืขืœื˜ืขืจ ืคื•ืŸ ื•ื•ืขื’ืŸ 16 ื™ืืจ. ื“ื™ ื™ื‘ืขืจื‘ืœื™ืง ื’ืขืคืจืขื’ื˜ ืคึฟืจืื’ืŸ ื•ื•ืขื’ืŸ ื–ื™ื™ืขืจ ื’ืขื•ื•ื•ื™ื ื”ื™ื™ื˜ืŸ, ืกืคึผืขื ื“ื™ื ื’, ื‘ื™ืœื›ืขืจ ื‘ืจืึทื ื“ื– ืื•ืŸ ืึธื ืœื™ื™ืŸ ืคึผืœืึทื˜ืคืึธืจืžืก. ื“ื™ ืจืขื–ื•ืœื˜ืึทื˜ืŸ ื–ืขื ืขืŸ ืืจื•ื™ืก ื’ืœื™ื™ืš ื ืึธืš ื™ื ืกื˜ืึทื’ืจืึทื ืื•ื™ืฃ 19 ืžืขืจ ื™ื ื˜ืจืึธื•ื“ื•ืกื˜ ื“ื™ ืคื™ื™ื™ืงื™ื™ื˜ ืฆื• ืžืึทื›ืŸ ืคึผืขืจื˜ืฉืึทืกืึทื– ื’ืœื™ื™ืš ืื™ืŸ ื“ื™ ื’ืขื–ืขืœืฉืึทืคื˜ืœืขืš ื ืขืฅ ืึทืคึผ ืคึฟืึทืจ ืขื˜ืœืขื›ืข ืคื•ืŸ โ€‹โ€‹ื“ื™ ื‘ืจืึทื ื“ื– (ืœืžืฉืœ, Adidas, Burberry, Dior, H&M, MAC Cosmetics, Nike, NYX, Oscar de la Renta , Prada, Uniqlo, Zara ืื•ืŸ ืื ื“ืขืจืข).


ื™ื ืกื˜ืึทื’ืจืึทื ืื™ื– ื“ืขืจ ื‘ืขืกื˜ืขืจ ืคึผืœืึทื˜ืคืึธืจืžืข ืคึฟืึทืจ ืคึผืจืึทืžืึธื•ื˜ื™ื ื’ ืึท ืกืึธืจื˜ ืฆื•ื•ื™ืฉืŸ ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื–

"ืฉืึทืคึผื™ื ื’ ืื™ื– ืžืขืจ ื•ื•ื™ ืึท ืฉืคึผืึทืฆื™ืจ ื“ื•ืจืš ืึท ืงืจืึธื - ืขืก ืก ืื•ื™ืš ื•ื•ืขื’ืŸ ื•ื•ืึธืก ืื™ืจ ื–ืขืŸ ืื•ืŸ ืœืขืจื ืขืŸ ืื•ื™ืฃ ื“ืขื ื•ื•ืขื’," ื™ื ืกื˜ืึทื’ืจืึทื ื”ืื˜ ื’ืขื–ืื’ื˜ ืื™ืŸ ืึท ื“ืขืจืงืœืขืจื•ื ื’ ื•ื•ืขืŸ ืขืก ืขืจืฉื˜ืขืจ ืึทื ื•ื•ื™ื™ืœื“ ื“ื™ ื ื™ื™ึทืข ืฉื˜ืจื™ืš. "ืคึฟืึทืจ ืคื™ืœืข ืื•ื™ืฃ ื™ื ืกื˜ืึทื’ืจืึทื, ืฉืึทืคึผื™ื ื’ ืื™ื– ืึท ืฉืคึผืึทืก ื–ื•ื›ืŸ ืคึฟืึทืจ ื™ื ืกืคึผื™ืจืึทืฆื™ืข ืื•ืŸ ืึท ื•ื•ืขื’ ืฆื• ืึทื ื˜ื“ืขืงืŸ ื ื™ื™ึทืข ืื•ืŸ ื˜ืฉื™ืงืึทื•ื•ืข ื‘ืจืึทื ื“ื–."

ื™ื ืกื˜ืึทื’ืจืึทื ืื™ื– ื“ืขืจ ื‘ืขืกื˜ืขืจ ืคึผืœืึทื˜ืคืึธืจืžืข ืคึฟืึทืจ ืคึผืจืึทืžืึธื•ื˜ื™ื ื’ ืึท ืกืึธืจื˜ ืฆื•ื•ื™ืฉืŸ ื˜ื™ื ื™ื™ื“ื–ืฉืขืจื–




ืžืงื•ืจ: 3dnews.ru

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