ื•ื•ื™ ืฆื• ืงืึทื˜ืขืจ ืึท ื’ืจืึธื•ื™ื ื’ b2c ืกื˜ืึทืจื˜ืึทืคึผ ื ืึธืš ืึท ื”ืึทืงืงืึทื˜ื”ืึธืŸ

ื”ืึทื’ื“ืึธืžืข

ืื™ืš ื˜ืจืึทื›ื˜ืŸ ืคื™ืœืข ื”ืึธื‘ืŸ ืœื™ื™ืขื ืขืŸ ืึทืจื˜ื™ืงืœ ื•ื•ืขื’ืŸ ืฆื™ ื˜ื™ืžื– ื‘ืœื™ื™ึทื‘ื  ืœืขื‘ืŸ ืึท ื”ืึทืงืงืึทื˜ื”ืึธืŸ.
ื•ื•ื™ ื–ื™ื™ ื’ืขืฉืจื™ื‘ืŸ ืื™ืŸ ื“ื™ ื‘ืึทืžืขืจืงื•ื ื’ืขืŸ ืฆื• ื“ืขื ืึทืจื˜ื™ืงืœ, ื“ื™ ืกื˜ืึทื˜ื™ืกื˜ื™ืง ื–ืขื ืขืŸ ื“ื™ืคึผืจืขืกื™ื ื’. ื“ืขืจื™ื‘ืขืจ, ืื™ืš ื•ื•ืึธืœื˜ ื•ื•ื™ ืฆื• ื“ืขืจืฆื™ื™ืœืŸ ืื™ืจ ื•ื•ืขื’ืŸ ื–ื™ืš ืื™ืŸ ืกื“ืจ ืฆื• ืจื™ื›ื˜ื™ืง ื“ื™ ืกื˜ืึทื˜ื™ืกื˜ื™ืง ืื•ืŸ ื’ืขื‘ืŸ ืขื˜ืœืขื›ืข ืคึผืจืึทืงื˜ื™ืฉ ืขืฆื•ืช ื•ื•ื™ ื ื™ืฉื˜ ืฆื• ื‘ืึทืงื•ืžืขืŸ ื‘ืœืึธื•ืŸ ืึทื•ื•ืขืง ื ืึธืš ื“ื™ ื”ืึทืงืึทื˜ื”ืึธืŸ. ืื•ื™ื‘ ื‘ื™ื™ึท ืžื™ื ื“ืกื˜ืขืจ ืื™ื™ืŸ ืžืึทื ืฉืึทืคึฟื˜, ื ืึธืš ืœื™ื™ืขื ืขืŸ ื“ืขื ืึทืจื˜ื™ืงืœ, ื˜ื•ื˜ ื ื™ืฉื˜ ื’ืขื‘ืŸ ืึทืจื•ื™ืฃ ื“ืขื•ื•ืขืœืึธืคึผื™ื ื’ ื–ื™ื™ืขืจ ืงื™ืœ ื’ืขื“ืึทื ืง ื ืึธืš ื“ื™ ื›ืึทืงืึทื˜ื”ืึธืŸ, ื ืขืžื˜ ืžื™ื™ืŸ ืขืฆื” ืื•ืŸ ืงืจื™ื™ื™ืฅ ืึท ืคื™ืจืžืข, ื“ืขืจ ืึทืจื˜ื™ืงืœ ืงืขื ืขืŸ ื–ื™ื™ืŸ ื’ืขื”ืืœื˜ืŸ ืึท ื”ืฆืœื—ื” :)
ื•ื•ืืจืขื ื•ื ื’! ื“ืขืจ ืึทืจื˜ื™ืงืœ ื•ื•ืขื˜ ื ื™ืฉื˜ ืึทื ื˜ื”ืึทืœื˜ืŸ ื˜ืขื›ื ื™ืฉ ื“ืขื˜ืึทื™ืœืก ืคื•ืŸ ื“ื™ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ื™ืžืคึผืœืึทืžืขื ื˜ื™ื™ืฉืึทืŸ. ืื™ืš ื•ื•ืขื˜ ื“ืขืจืฆื™ื™ืœืŸ ืื™ืจ ืื•ื ื“ื–ืขืจ ื’ืขืฉื™ื›ื˜ืข (TL; DR) ืื™ืŸ ื“ื™ ืึธื ื”ื™ื™ื‘, ืื•ืŸ ื ื•ืฆื™ืง ืขืฆื•ืช ื•ื•ืึธืก ืžื™ืจ ื’ืขืœืขืจื ื˜ ืคึฟืึทืจ ื–ื™ืš ื‘ืขืฉืึทืก ืึทื ื˜ื•ื•ื™ืงืœื•ื ื’ ื–ืขื ืขืŸ ื’ืขื’ืขื‘ืŸ ืื™ืŸ ื“ื™ ืกื•ืฃ.

ื•ื•ื™ ืฆื• ืงืึทื˜ืขืจ ืึท ื’ืจืึธื•ื™ื ื’ b2c ืกื˜ืึทืจื˜ืึทืคึผ ื ืึธืš ืึท ื”ืึทืงืงืึทื˜ื”ืึธืŸ

"ื”ืฆืœื—ื”" ื’ืขืฉื™ื›ื˜ืข

ืžื™ื™ึทืŸ ื ืึธืžืขืŸ ืื™ื– ื“ืึทื ื™ืึท, ืื™ืš ื’ืขื’ืจื™ื ื“ืขื˜ emovi - ืึท ื“ื™ื ืกื˜ ืคึฟืึทืจ ืกืขืœื™ื ื’ ืคื™ืœืžืก ื“ื•ืจืš ืขืžืึธื“ื–ืฉื™, ื•ื•ืึธืก ืื™ื– ื•ื•ื™ืจืึทืœ ื’ืขื•ื•ืืงืกืŸ ืžื™ื˜ 600% ืื™ืŸ ื“ื™ ืœืขืฆื˜ืข ื˜ืขื’. ืื™ืฆื˜ ื“ื™ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ื”ืื˜ 50 ื˜ื•ื™ื–ื ื˜ ื“ืึทื•ื ืœืึธื•ื“ื– ืื•ืŸ ืื™ื– ืื™ืŸ ื“ื™ ืฉืคึผื™ืฅ 2 ืคื•ืŸ ื“ื™ ืึทืคึผ ืกื˜ืึธืจ ืื•ืŸ Google ืคึผืœื™ื™ึท. ืื™ืŸ ื“ื™ ืžืึทื ืฉืึทืคึฟื˜, ืื™ืš ื˜ืึธืŸ ืคึผืจืึธื“ื•ืงื˜ ืคืึทืจื•ื•ืึทืœื˜ื•ื ื’ ืื•ืŸ ืคึผืœืึทืŸ, ืื•ืŸ ืคืจื™ืขืจ ืึทื ื“ืจื•ื™ื“ ืึทื ื˜ื•ื•ื™ืงืœื•ื ื’. ืื™ืš ืœืขืจื ืขืŸ ืื™ืŸ MIPT.

ืึธืคึผืœื™ื™ืงืขื ื•ื ื’: ืžื™ืจ ืคึฟืึทืจืฉื˜ื™ื™ืŸ ืึทื– ื“ืึธืก ืื™ื– ื ืึธืจ ื“ืขืจ ืึธื ื”ื™ื™ื‘ ืื•ืŸ ื ื™ืฉื˜ ืึท "ื”ืฆืœื—ื” ื’ืขืฉื™ื›ื˜ืข." ืžื™ืจ ื”ืึธื‘ืŸ ืึท ื’ืขืœืขื’ื ื”ื™ื™ื˜ ืฆื• ืคืึธืจื–ืขืฆืŸ ืฆื• ื•ื•ืึทืงืกืŸ ืจืึทืคึผืึทื“ืœื™ ืึธื“ืขืจ ืคืึทืจืœื™ืจืŸ ืึทืœืฅ. ืึธื‘ืขืจ, ืžื™ื˜ ื“ื™ ื’ืขืœืขื’ื ื”ื™ื™ื˜, ืžื™ืจ ื‘ืึทืฉืœืึธืกืŸ ืฆื• ื“ืขืจืฆื™ื™ืœืŸ ืื•ื ื“ื–ืขืจ ืคืึทืงื˜ื™ืฉ ื’ืขืฉื™ื›ื˜ืข, ื›ืึธื•ืคึผื™ื ื’ ืฆื• ื‘ืึทื’ื™ื™ึทืกื˜ืขืจืŸ ื“ื™ ื•ื•ืืก ื•ื•ื™ืœืŸ ืฆื• ืึท ืžืึธืœ ืงืึทื˜ืขืจ ื–ื™ื™ืขืจ ืื™ื™ื’ืขื ืข ืกื˜ืึทืจื˜ืึทืคึผ, ืึธื‘ืขืจ ื”ืึธื‘ืŸ ื ื™ืฉื˜ ื ืึธืš ืงื•ืžืขืŸ ืฆื• ื“ืขื.

ืื•ื ื“ื–ืขืจ ืžืึทื ืฉืึทืคึฟื˜ ืก ื ืกื™ืขื” ืื ื’ืขื”ื•ื™ื‘ืŸ ืื™ืŸ ื“ื™ ืคึฟื™ื ื™ืฉ ื›ืึทืงืึทื˜ื”ืึธืŸ ืงื ื•ืคึผ, ื•ื•ื• ืขืก ืื™ื– ื’ืขื•ื•ืขืŸ ืึท ืฉืคึผื•ืจ ื“ืขื“ืึทืงื™ื™ื˜ืึทื“ ืฆื• ืคื™ืœื ื‘ืึทื“ื™ื ื•ื ื’ืก. ื“ื™ ืžืึทื ืฉืึทืคึฟื˜ ืคื•ืŸ Phystech ื•ื•ืึทืŸ ืื™ืŸ ื“ืขื ื”ืึทืงืึทื˜ื”ืึธืŸ; ื–ื™ื™ ื’ืขืจืื˜ืŸ ืฆื• ื˜ืึธืŸ ืžืขืจ, ืึธื‘ืขืจ ื”ืื˜ ื ื™ืฉื˜ ืคืึธืจื–ืขืฆืŸ ืฆื• ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ื’ืขื“ืึทื ืง. ืžื™ืจ ื”ืึธื‘ืŸ ื“ืขืžืึธืœื˜ ื’ืขืฉืึทืคึฟืŸ ืึท ื‘ืึทื’ืจื™ืฃ โ€” ื–ื•ื›ืŸ ืคึฟื™ืœืžืขืŸ ืœื•ื™ื˜ ื“ื™ ืขืžืึธืฆื™ืขืก ื•ื•ืึธืก ื–ื™ื™ ืึทืจื•ื™ืกืจื•ืคืŸ, ืžื™ื˜ ืขืžืึธื˜ื™ืงืึธื ืก. ืžื™ืจ ื’ืœื•ื™ื‘ืŸ ืึทื– ื“ื™ ืฉืขืคืข ืคื•ืŸ โ€‹โ€‹ืื™ื ืคึฟืึธืจืžืึทืฆื™ืข ื•ื•ืขื’ืŸ ืึท ืคื™ืœื: ืœืึทื ื’ ื‘ืืจื™ื›ื˜ืŸ, ืจื™ื™ื˜ื™ื ื’ื–, ืจืฉื™ืžื•ืช ืคื•ืŸ ืึทืงื˜ืขืจื–, ื“ื™ืจืขืงื˜ืึธืจืก - ื ืึธืจ ื™ื ืงืจื™ืกื™ื– ื“ื™ ื–ื•ื›ืŸ ืฆื™ื™ื˜, ืื•ืŸ ื“ื™ ื‘ืจื™ืจื” ืคื•ืŸ ืขื˜ืœืขื›ืข ืขืžืึธื“ื–ืฉื™ ืื™ื– ื’ืึทื ืฅ ื’ืจื™ื ื’. ืื•ื™ื‘ ื“ืขืจ ML ืึทืœื’ืขืจื™ื“ืึทื ื•ื•ืึธืก ื“ื™ื˜ืขืจืžืึทื ื– ื™ืžืึธื•ืฉืึทื ื– ืื™ืŸ ืคื™ืœืžืก ืึทืจื‘ืขื˜ ื’ื•ื˜, ืื•ืŸ ืžื™ืจ ื‘ืึทื–ื™ื™ึทื˜ื™ืงืŸ ืคื™ืœืžืก ื•ื•ืึธืก ื“ืขืจ ื‘ืึทื ื™ืฆืขืจ ื”ืื˜ ืฉื•ื™ืŸ ื•ื•ืึธื˜ืฉื˜, ืขืก ื•ื•ืขื˜ ื–ื™ื™ืŸ ืžืขื’ืœืขืš ืฆื• ื’ืขืคึฟื™ื ืขืŸ ืึท ืคื™ืœื ืคึฟืึทืจ ื“ื™ ืึธื•ื•ื ื˜ ืื™ืŸ 10 ืกืขืงื•ื ื“ืขืก. ืื‘ืขืจ ื“ื™ ืžืฆื™ืื•ืช ื“ืขืžืืœื˜ ืื™ื– ื’ืขื•ื•ืขืŸ ื’ืืจ ืื ื“ืขืจืฉ, ืื•ืŸ ืžื™ื˜ ืื–ื ืคืจืื™ืขืงื˜ ืžื™ืจ ื’ืขื˜ืืŸ.

ื ืึธืš ื“ื™ ื‘ืึทื–ื™ื’ืŸ ืื™ืŸ ืงื ื•ืคึผ, ื“ื™ ืžืึทื ืฉืึทืคึฟื˜ ื“ืืจืฃ ืฆื• ืคืึทืจืžืึทื›ืŸ ื“ื™ ืกืขืกื™ืข, ื“ืขืžืึธืœื˜ ืžื™ืจ ื’ืขื•ื•ืืœื˜ ืฆื• ืคืึธืจื–ืขืฆืŸ ืฆื• ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ื“ื™ ืคึผืจื•ื™ืขืงื˜. ืขืก ืื™ื– ื‘ืึทืฉืœืึธืกืŸ ืฆื• ืžืึทืš ืฆื• ืึท ืจื™ืจืขื•ื•ื“ื™ืง ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ืจืขื›ื˜ ืฆื• ื“ืขืจ ื ื™ื“ืขืจื™ืงืขืจ ืžื“ืจื’ื” ืคื•ืŸ ืคืึทืจืžืขืกื˜ ืงืึทืžืคึผืขืจื“ ืžื™ื˜ ื•ื•ืขื‘ืกื™ื˜ืขืก. ื•ื•ื™ ื‘ืึทืœื“ ื•ื•ื™ ืžื™ืจ ืื ื’ืขื”ื•ื™ื‘ืŸ ื–ื™ืš ืฆื•ื–ืึทืžืขืŸ ืฆื• ืึทืจื‘ืขื˜ืŸ, ืขืก ืคืืจืงืขืจื˜ ืื•ื™ืก ืึทื– ื ื™ื˜ ื™ืขื“ืขืจ ืžืึทื ืฉืึทืคึฟื˜ ืžื™ื˜ื’ืœื™ื“ ืื™ื– ื’ืจื™ื™ื˜ ืฆื• ืึธืคึผื’ืขื‘ืŸ ื–ื™ื™ืขืจ ืคืจื™ื™ ืฆื™ื™ื˜ ืคื•ืŸ ืœืขืจื ืขืŸ (ืื•ืŸ ืคึฟืึทืจ ืขื˜ืœืขื›ืข ืคื•ืŸ โ€‹โ€‹โ€‹โ€‹ืึทืจื‘ืขื˜) ืฆื• ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ืึท ืคึผืจื•ื™ืขืงื˜ ื•ื•ืึธืก:

  • ืงืึธืžืคึผืœื™ืฆื™ืจื˜
  • ืึทืจื‘ืขื˜-ืื™ื ื˜ืขื ืกื™ื•ื•ืข
  • ืจื™ืงื•ื•ื™ื™ืขืจื– ืคื•ืœ ื“ืขื“ื™ืงืึทืฆื™ืข
  • ืขืก ืื™ื– ื ื™ืฉื˜ ืึท ืคืึทืงื˜ ืึทื– ืขืžืขืฆืขืจ ื“ืึทืจืฃ ืขืก
  • ื•ื•ืขื˜ ื ื™ืฉื˜ ืžืึทื›ืŸ ืึท ื ื•ืฅ ืงื™ื™ืŸ ืžืึธืœ ื‘ืึทืœื“

ื“ืขืจื™ื‘ืขืจ, ื’ืึธืจ ื‘ืึทืœื“, ืขืก ื–ืขื ืขืŸ ื‘ืœื•ื™ื– ืฆื•ื•ื™ื™ ืคื•ืŸ ืื•ื ื“ื– ืœื™ื ืงืก: ืื™ืš ืื•ืŸ ืžื™ื™ืŸ ืคืจื™ื™ึทื ื“ ืคื•ืŸ ื“ื™ ืคื™ื™ื™ืงื™ื™ึทื˜ ืคื•ืŸ ืงืึธืžืคึผื™ื•ื˜ืขืจ ื•ื•ื™ืกื ืฉืึทืคึฟื˜ ืื™ืŸ ื“ืขืจ ื”ืขื›ืขืจ ืฉื•ืœืข ืคื•ืŸ โ€‹โ€‹ืขืงืึธื ืึธืžื™ืง, ื•ื•ืึธืก ื’ืขื”ืึธืœืคึฟืŸ ืžื™ื˜ ื“ื™ ื‘ืึทืงืขื ื“. ืฆื•ืคืึทืœ, ืขืก ืื™ื– ื’ืขื•ื•ืขืŸ ืื™ืŸ ื“ืขื ืคื•ื ื˜ ืื™ืŸ ืžื™ื™ืŸ ืœืขื‘ืŸ ืึทื– ืื™ืš ืคืึทืจืคืึทืœืŸ ืื™ื ื˜ืขืจืขืก ืื™ืŸ ื•ื•ื™ืกื ืฉืืคื˜ืœืขื›ืข ืึทืงื˜ื™ื•ื•ื™ื˜ืขื˜ืŸ. ื“ืขืจื™ื‘ืขืจ, ื˜ืจืึธืฅ ืžื™ื™ืŸ ื’ื•ื˜ ืึทืงืึทื“ืขืžื™ืง ืคืึธืจืฉื˜ืขืœื•ื ื’, ืื™ืš ื‘ืึทืฉืœืึธืกืŸ ืฆื• ื’ื™ื™ืŸ ืื™ืŸ ื“ื™ ืึทืงืึทื“ืขืžื™ืข. ืื™ืš ื”ืึธื‘ ื’ืขื”ืืคื˜ ืฆื• ื”ืึธื‘ืŸ ืฆื™ื™ื˜ ืฆื• ืงืึทื˜ืขืจ ืึท ื ื™ื™ึทืข ืคึผืจื•ื™ืขืงื˜ ืื™ืŸ ืึท ื™ืึธืจ ืื•ืŸ ื’ืขืคึฟื™ื ืขืŸ ื–ื™ืš ืื™ืŸ ืึท ื ื™ื™ึทืข ื˜ืขื˜ื™ืงื™ื™ื˜. ืขืก ืื™ื– ืื•ื™ืš ื›ื“ืื™ ืฆื• ื‘ืืžืขืจืงืŸ ืึทื– ื“ื™ ืคึผืจืึธื‘ืœืขื ืคื•ืŸ ื ืขืžืขืŸ ืึท ืœืึทื ื’ ืฆื™ื™ึทื˜ ืฆื• ืื•ื™ืกืงืœื™ื™ึทื‘ืŸ ืึท ืคึฟื™ืœื ืื•ื™ืฃ ืงื™ื ืึธืคึผืึธื™ืกืง ืื™ื– ืฉื˜ืขื ื“ื™ืง ื’ืขื•ื•ืขืŸ ืึท ื•ื•ื™ื™ื˜ื™ืง ืคื•ืŸ ืžื™ื™ึทืŸ, ืื•ืŸ ืื™ืš ื’ืขื•ื•ืืœื˜ ืฆื• ื’ืจื™ื ื’ืขืจ ืžืึทื›ืŸ ืขืก ื“ื•ืจืš ืคืึธืจืฉืœืึธื’ืŸ ืžืขื ื˜ืฉืŸ ืึท ื ื™ื™ึทืข ื•ื•ืขื’ ืฆื• ืงืœื™ื™ึทื‘ืŸ.

ื“ื™ ืึทืจื•ื™ืกืจื•ืคืŸ ืื™ื– ื’ืขื•ื•ืขืŸ ืฆื• ื‘ื•ื™ืขืŸ ืึทืŸ ืึทืœื’ืขืจื™ื“ืึทื ืคึฟืึทืจ ื“ื™ื˜ืขืจืžืึทื ื™ื ื’ ื“ื™ ื™ืžืึธื•ืฉืึทื ื– ืคื•ืŸ ืึท ืคื™ืœื ืื•ืŸ ืงืœื™ื™ึทื‘ืŸ ืึท ื“ืึทื˜ืึทืกืขื˜, ืื•ื™ืš ื•ื•ื™ื™ึทืœ ืžื™ืจ ื”ืึธื‘ืŸ ื ื™ืฉื˜ ื”ืึธื‘ืŸ ืึท ืคืึทื›ืžืึทืŸ ืžื•ืžื›ืข ืื™ืŸ ื“ืึทื˜ืŸ ื•ื•ื™ืกื ืฉืึทืคึฟื˜. ืื•ืŸ ืื•ื™ืš, ื•ื•ื™ ืึท ื“ืขื•ื•ืขืœืึธืคึผืขืจ, ืฆื• ืฉืึทืคึฟืŸ ืึท ื‘ืึทืงื•ื•ืขื ืื•ืŸ ื ื™ื™ึท UX, ืึธื‘ืขืจ ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ืฆื™ื™ื˜ ืึท ืฉื™ื™ืŸ ื•ื™. ื ืึธืš ืจื™ื“ื™ื ื’ ื“ื™ ืคึผืœืึทืŸ ื•ื•ืขื’ืŸ 10 ืžืืœ, ืื™ืš ืขื ื“ื™ืงื˜ ื–ื™ืš ืžื™ื˜ ืขืคึผืขืก ื•ื•ืึธืก ืื™ื– ื’ืขื•ื•ืขืŸ ื’ืึทื ืฅ ื‘ืึทืงื•ื•ืขื ืื•ืŸ ืืคื™ืœื• ื’ืขืงื•ืงื˜ ื’ื•ื˜, ื“ืึทื ืง ืฆื• ืขื˜ืœืขื›ืข ื™ื ื™ื™ื˜ ื–ื™ื ืขืŸ ืคื•ืŸ ืฉื™ื™ื ืงื™ื™ื˜. ืžื™ืจ ืกื˜ืึทืจื˜ืขื“ ืฉืจื™ื™ื‘ืŸ ื‘ืึทืงื™ื ื’, ืงืึทืœืขืงื˜ื™ื ื’ ืึท ื“ืึทื˜ืึทื‘ื™ื™ืก ืคื•ืŸ ืคื™ืœืžืก, ื“ื™ ื“ืึทื˜ืึทืกืขื˜ ืžื™ืจ ื“ืืจืฃ ืื•ืŸ ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ืึทืŸ ืึทื ื“ืจื•ื™ื“ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ. ืึทื–ื•ื™ ืคืจื™ืœื™ื ื’ ืื•ืŸ ื–ื•ืžืขืจ ื“ื•ืจื›ื’ืขื’ืื ื’ืขืŸ, ืขืก ืื™ื– ื’ืขื•ื•ืขืŸ ืึท ื“ืึทื˜ืึทื‘ื™ื™ืก ืคื•ืŸ ืคื™ืœืžืก ืื•ืŸ ืึทืคึผื™ืก, ืึท MVP ืคื•ืŸ ืึทืŸ ืึทื ื“ืจื•ื™ื“ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ืื™ื– ื’ืขื•ื•ืขืŸ ื’ืขืžืื›ื˜, ืึท ื“ืึทื˜ืึทืกืขื˜ ืืจื•ื™ืก, ืึธื‘ืขืจ ืขืก ืื™ื– ืงื™ื™ืŸ ML ืึทืœื’ืขืจื™ื“ืึทื ืคึฟืึทืจ ืคึผืจื™ื“ื™ืงื˜ื™ื ื’ ื™ืžืึธื•ืฉืึทื ื–.

ืื™ืŸ ื“ืขื ืžืึธืžืขื ื˜ ืื™ื– ื’ืขืฉืขืŸ ื•ื•ืึธืก ืื™ื– ื’ืขื•ื•ืขืŸ ื“ืขืจื•ื•ืึทืจื˜: ืžื™ื™ืŸ ืคืจื™ื™ึทื ื“, ื•ื•ืึธืก ื”ืึธื˜ ื’ืขืืจื‘ืขื˜ ืื•ื™ืฃ ื“ื™ ื‘ืึทืงืขื ื“, ืงืขืŸ ื ื™ืฉื˜ ืึทืจื‘ืขื˜ืŸ ืคืจื™ื™, ืขืจ ื’ืึทื˜ ืึท ื˜ื™ื™ืœ-ืฆื™ื™ื˜ ืึทืจื‘ืขื˜ ืื™ืŸ ื™ืึทื ื“ืขืงืก, ืื•ืŸ ื‘ืึทืœื“ ื’ืขื’ืขื‘ืŸ ื“ืขื ืคึผืจื•ื™ืขืงื˜. ืื™ืš ื‘ื™ืŸ ื’ืขื‘ืœื™ื‘ืŸ ืืœืฒืŸ. ืึทืœืข ื•ื•ืึธืก ืื™ืš ื˜ืึธืŸ ืคึฟืึทืจ ื“ื™ ื–ืขืงืก ื—ื“ืฉื™ื ืื™ื– ื’ืขื•ื•ืขืŸ ืึท ืกื˜ืึทืจื˜ืึทืคึผ ืื•ืŸ ื˜ื™ื™ืœ-ืฆื™ื™ื˜ ื˜ื•ื˜ืขืจื™ื ื’. ืื‘ืขืจ ืื™ืš ื”ืื‘ ืื™ื ื ื™ืฉื˜ ืคืืจืœืื–ื˜ ืื•ืŸ ื’ืขืฆื•ื™ื’ืŸ ืืœื™ื™ืŸ ื•ื•ื™ื™ื˜ืขืจ, ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ืขืจ ืฆื™ื™ื˜ ื”ืื‘ ืื™ืš ืžื™ืจ ื’ืขื‘ืจืขื ื’ื˜ ืฆื• ืืจื‘ืขื˜ืŸ ืื•ื™ืคืŸ ืคืจืื™ืขืงื˜ ืžื™ื˜ ืคืืจืฉื™ื“ืขื ืข ื“ืก ืคื•ืŸ ื“ื™ ืงืืžืคื™ื•ื˜ืขืจ ื•ื•ื™ืกื ืฉืืคื˜ ืคืืงื•ืœื˜ืขื˜, ืื‘ืขืจ ืงื™ื™ื ืขืจ ื”ืื˜ ื ื™ืฉื˜ ื’ืขื”ืื˜ ื“ื™ ืžืื˜ื™ื•ื•ืืฆื™ืข ืฆื• ืืจื‘ืขื˜ืŸ ื‘ื—ื™ื ื.

ืื™ืŸ ืกืขืคื˜ืขืžื‘ืขืจ ืื™ืš ื’ืขื’ืื ื’ืขืŸ ืฆื• Phystech.Start, ื•ื•ื• ืื™ืš ืื™ื– ื ื™ืฉื˜ ืื ื’ืขื ื•ืžืขืŸ, ืึธื‘ืขืจ ื•ื•ื• ืื™ืš ื‘ืื’ืขื’ื ื˜ ืžื™ื™ืŸ ืงืจืึทื ื˜ ืžื™ื˜-ื’ืจื™ื ื“ืขืจืก. ื ืึธืš ื’ืขืจืขื“ื˜ ื•ื•ืขื’ืŸ ื“ืขื ืคึผืจื•ื™ืขืงื˜, ืื™ืš ืงืึทื ื•ื•ื™ื ืกื˜ ื“ื™ ื’ื™ื™ื– ืฆื• ืคืึทืจื‘ื™ื ื“ืŸ ืžื™ืจ. ืึทื–ื•ื™, ืื™ื™ื“ืขืจ ื“ื™ ืืงื˜ืื‘ืขืจ ื”ืึทืงืงืึทื˜ื”ืึธืŸ Hack.Moscow, ืžื™ืจ ื–ืขื ืขืŸ ืืจื‘ืขื˜ืŸ ืื•ื™ืฃ ืึท ืคื•ืœ-ืฆื™ื™ื˜ ืคึผืจื•ื™ืขืงื˜. ืžื™ืจ ื’ืขืžืื›ื˜ ืึทืŸ ื™ืึธืก ื•ื•ืขืจืกื™ืข ืคื•ืŸ โ€‹โ€‹โ€‹โ€‹ื“ื™ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ, ืื•ืŸ ื’ืขืฉืจื™ื‘ืŸ ื“ื™ ื”ื•ื™ืคึผื˜ ืึทืœื’ืขืจื™ื“ืึทื ื•ื•ืึธืก ื ื™ืฆื˜ NLP ืฆื• ื‘ืึทืฉืœื™ืกืŸ ื™ืžืึธื•ืฉืึทื ื– ืื™ืŸ ืคื™ืœืžืก. ืื•ื™ืฃ ื›ืึทืง.ืžืึธืกืงื•ื•ืข ืžื™ืจ ื’ืขืงื•ืžืขืŸ ืžื™ื˜ ืึท ื’ืจื™ื™ื˜-ื’ืขืžืื›ื˜ ืคึผืจื•ื™ืขืงื˜ (ื“ืขืจ ืฉืคึผื•ืจ ืขืจืœื•ื™ื‘ื˜ ื“ืึธืก, ืขืก ืื™ื– ื’ืขืจื•ืคืŸ "ืžื™ื™ึทืŸ ืฉืคึผื•ืจ") ืื•ืŸ ื‘ืœื•ื™ื– ื’ืขืืจื‘ืขื˜ ืื•ื™ืฃ ื“ื™ ืคึผืจืขื–ืขื ื˜ื™ืจื•ื ื’ ืคึฟืึทืจ 36 ืฉืขื”. ื•ื•ื™ ืึท ืจืขื–ื•ืœื˜ืึทื˜, ืžื™ืจ ื•ื•ืึทืŸ, ื‘ืืงื•ืžืขืŸ ื’ื•ื˜ ื‘ืึทืžืขืจืงื•ื ื’ืขืŸ ืคื•ืŸ ืžืขื ื˜ืึธืจืก, ืื•ืŸ ื–ืขื ืขืŸ ืคืืจื‘ืขื˜ืŸ ืฆื• Google Developers Launchpad ืื™ืŸ ื“ืขืฆืขืžื‘ืขืจ ืื•ืŸ ื–ืขื ืขืŸ ื’ืขื•ื•ืขืŸ ื–ื™ื™ืขืจ ื™ื ืกืคึผื™ื™ืขืจื“.

ื ืึธืš ื“ื™ ื›ืึทืง, ืึทืจื‘ืขื˜ ืื ื’ืขื”ื•ื™ื‘ืŸ 24/7 ืื•ื™ืฃ ื“ืขื ืคึผืจืึธื“ื•ืงื˜ ืื™ื™ื“ืขืจ ืœืึทื•ื ื˜ืฉืคึผืึทื“. ืžื™ืจ ื’ืขืงื•ืžืขืŸ ืฆื• ืขืก ืžื™ื˜ ืึท ืคืึทืจื˜ื™ืง ืคึผืจืึธื“ื•ืงื˜, ืึท ืืจื‘ืขื˜ืŸ ื‘ื™ืชื ืื•ื™ืฃ ืึทื ื“ืจื•ื™ื“ ืื•ืŸ ืึทืŸ ืึทืœืฃ ืคื•ืŸ ื™ืึธืก, ืื•ืŸ ืึท ื ื™ื™ึทืข ืžื™ื˜-ื’ืจื™ื ื“ืขืจ ืคื•ืŸ ื“ื™ ืคื™ื™ื™ืงื™ื™ึทื˜ ืคื•ืŸ ืงืึธืžืคึผื™ื•ื˜ืขืจ ื•ื•ื™ืกื ืฉืึทืคึฟื˜ ืคื•ืŸ ื“ื™ ื”ืขื›ืขืจ ืฉื•ืœืข ืคื•ืŸ โ€‹โ€‹ืขืงืึธื ืึธืžื™ืง, ื•ื•ืึธืก ืจื™ืคึผืœื™ื™ืกื˜ ืžื™ืจ ืžื™ื˜ ื“ื™ ื‘ืึทืงืขื ื“, ื•ื•ื™ื™ึทืœ ืื™ืš ืงืขืŸ ื ื™ืฉื˜. ืžืขืจ ื”ืึทืœื˜ืŸ ืึทืจื•ื™ืฃ ืžื™ื˜ ืžืื›ืŸ ืึทื ื“ืจื•ื™ื“, ื‘ืึทืงื™ื ื’, ืคึผืœืึทืŸ ืื•ืŸ ื˜ืจืื›ื˜ืŸ ื•ื•ืขื’ืŸ ืขืก, ื•ื•ืึธืก ืึทื ื“ืขืจืฉ ื™ื•ื–ืขืจื– ื“ืึทืจืคึฟืŸ ืคื•ืŸ ื“ื™ ืคึผืจืึธื“ื•ืงื˜. ื‘ื™ื™ Launchpad, ืžื™ืจ ื–ืขื ืขืŸ ื–ื™ื™ืขืจ ืึทืคึผื’ืจื™ื™ื“ื™ื“ ืื™ืŸ ืคึฟืึทืจืงื•ื™ืฃ ืื•ืŸ ืคึผืจืึธื“ื•ืงื˜ ืคืึทืจื•ื•ืึทืœื˜ื•ื ื’. ืื™ืŸ ืึท ื—ื•ื“ืฉ ื”ืึธื‘ืŸ ืžื™ืจ ื’ืขืขื ื“ื™ืงื˜ ืึทืœืฅ ื•ื•ืึธืก ืžื™ืจ ื”ืึธื‘ืŸ ื’ืขื•ื•ืืœื˜, ื‘ืืคืจื™ื™ื˜ ืื•ืŸ ... ื’ืึธืจื ื™ืฉื˜ ื’ืขื˜ืจืืคืŸ.
ื“ื™ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ื–ื™ืš ื”ืื˜ ื ื™ืฉื˜ ื’ืขื•ื•ื™ื ืขืŸ ืขืคึผืขืก, ื›ืึธื˜ืฉ ืขืก ื’ืขื•ื•ืขืŸ ืฆื• ืื•ื ื“ื– ืึทื– ืขืก ื–ืึธืœ (ืžื™ืจ ื ืึธืจ ื’ืขืžืื›ื˜ ืื•ื™ืกื’ืื‘ืขืก ืื•ื™ืฃ ืื•ื ื“ื–ืขืจ ื’ืขื–ืขืœืฉืึทืคื˜ืœืขืš ื ืขื˜ื•ื•ืึธืจืงืก, Pikabu ืื•ืŸ ืึท ืคึผืึธืจ ืคื•ืŸ ื˜ืขืœืขื’ืจืึทื ื˜ืฉืึทื ืึทืœื–).

ื•ื•ืขืŸ ื“ืขืจ ืขืจืฉื˜ืขืจ ืึทื ื˜ื•ื™ืฉื•ื ื’ ืคื•ืŸ ืื•ื ื“ื–ืขืจ ืื™ื™ื’ืขื ืข ืžื™ืกืึทื ื“ืขืจืกื˜ืึทื ื“ื™ื ื’ ื“ื•ืจื›ื’ืขื’ืื ื’ืขืŸ, ืžื™ืจ ืื ื’ืขื”ื•ื™ื‘ืŸ ืฆื• ืคื•ื ืึทื ื“ืขืจืงืœื™ื™ึทื‘ืŸ ื•ื•ืึธืก ืื™ื– ืคืึทืœืฉ, ืึธื‘ืขืจ ืึทืœืฅ ืื™ื– ืคึผื•ื ืงื˜ ื•ื•ื™ ืขืก ื–ืึธืœ ื–ื™ื™ืŸ, ื•ื•ื™ื™ึทืœ ื“ืขืžืึธืœื˜ ืžื™ืจ ื’ืขื•ื•ืื•ืกื˜ ื’ืึธืจื ื™ืฉื˜ ื•ื•ืขื’ืŸ ืคึฟืึทืจืงื•ื™ืฃ ืื•ืŸ ืคึผืจ, ืื•ืŸ ื“ื™ ืคึผืจืึธื“ื•ืงื˜ ื”ืื˜ ื ื™ืฉื˜ ื”ืึธื‘ืŸ ื•ื•ื™ืจืึทืœ ืคึฟืขื™ึดืงื™ื™ื˜ืŸ.

ื–ื™ื ื˜ ืขืก ืื™ื– ื›ึผืžืขื˜ ืงื™ื™ืŸ ื’ืขืœื˜, ืžื™ืจ ืกืขืจื•ื•ื™ื™ื•ื•ื“ ืื•ื™ืฃ ื‘ื™ืœื™ืง ื’ืึทื ืฆืข ืื™ืŸ VK ืขืคื ื˜ืœืขืš ื‘ืœืขื˜ืขืจ, ื•ื•ืึธืก ื”ืื˜ ืื•ื ื“ื– ื’ืจืึธื•ื™ื ื’ ื“ื•ืจืš 1K ื™ื ืกื˜ืึธืœื– ืคึผืขืจ ื•ื•ืึธืš. ื“ืึธืก ืื™ื– ื’ืขื•ื•ืขืŸ ื’ืขื ื•ื’ ืฆื• ืคึผืจื•ื‘ื™ืจืŸ ืคึผืจืึธื“ื•ืงื˜ ื›ื™ื™ืคึผืึทื˜ืึทืกืึทืกืึทื– ืื•ื™ืฃ ื“ืขื ื•ื™ืœืขื ืื•ืŸ ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ืฆื™ื™ื˜ ื–ื•ื›ืŸ ืคึฟืึทืจ ื™ื ื•ื•ืขืกื˜ืžืึทื ืฅ, ื–ื™ื™ ื–ืขื ืขืŸ ื‘ืึทืงืึทื ื˜ ืžื™ื˜ ืจื•ื‘ึฟ ืคื•ืŸ ื“ื™ ืžืึธืกืงื•ื•ืข ืคื™ืจื ืขื ืงืึทืคึผื™ื˜ืึทืœ ืื™ื ื“ื•ืกื˜ืจื™ืข ื“ื•ืจืš ืคืึทืจืฉื™ื“ืŸ ืคึผื™ื˜ืฉื™ื– ืื•ืŸ ืงืึทื ืคืจืึทื ืกืึทื–. ืžื™ืจ ื’ืขื’ืื ื’ืขืŸ ืฆื• ื“ื™ HSE ื™ื ืง ืึทืงืกืขืœืขืจืึทื˜ืึธืจ, ื•ื•ื• ืžื™ืจ ื’ืขืืจื‘ืขื˜ ืื•ื™ืฃ ื“ื™ ืคึผืจืึธื“ื•ืงื˜, ื’ืขืฉืขืคื˜ ืึทื ื˜ื•ื•ื™ืงืœื•ื ื’ ืื•ืŸ ืึทื˜ืจืึทืงื˜ื™ื ื’ ื™ื ื•ื•ืขืกื˜ืžืึทื ืฅ, ืื•ืŸ ืึทื“ื™ืฉื ืึทืœื™ ื’ืขื ื•ืžืขืŸ ื“ืขื ืงื•ืจืก "ื•ื•ื™ ืฆื• ืžืึทื›ืŸ ืึท ืคึผืจืึธื“ื•ืงื˜?" ื“ื•ืจืš ื“ืขืจ ื’ืจื™ื ื“ืขืจ ืคื•ืŸ ืคึผืจื™ืกืžืึท ืื•ืŸ ืงืึทืคึผื˜ื•ืจืข, ืึทืœืขืงืกื™ื™ ืžืึธื™ืกืขืขื ืงืึธ, ื•ื•ืึธืก ื˜ืึทืงืข ื’ืขื”ืึธืœืคึฟืŸ ืื•ื ื“ื– ืคึฟืึทืจืฉื˜ื™ื™ืŸ. ื•ื•ืึธืก ืฆื• ื˜ืึธืŸ ื•ื•ื™ื™ึทื˜ืขืจ. ืื‘ืขืจ ื“ื™ ื–ืื›ืŸ ื–ืขื ืขืŸ ื ื™ืฉื˜ ื’ืขื’ืื ื’ืขืŸ ื•ื•ื™ ื’ื•ื˜ ื•ื•ื™ ืžื™ืจ ื•ื•ืึธืœื˜ ื•ื•ื™: ื“ืขืจ ื•ื•ื•ึผืงืก ืื™ื– ืงืœื™ื™ืŸ, ืื•ืŸ ืื•ื ื“ื–ืขืจ ื“ืึทื˜ืึท ืกืกื™ืขื ื˜ื™ืกื˜ ื’ืขื’ืื ื’ืขืŸ ืฆื• ืึทืจื‘ืขื˜ืŸ ... ื˜ืจืขืคืŸ ื•ื•ื•?
- ื™ืึธ, ืฆื• ื™ืึทื ื“ืขืงืก!
โ€” ื“ื•ืจืš ืฐืขืžืขืŸ ?
- ืคึผืจืึธื“ื•ืงื˜.

ืžื™ืจ ื›ึผืžืขื˜ ื“ืขื•ื•ืขืœืึธืคึผืขื“ ืึท ื ื™ื™ึทืข ืึธืคึผื˜ื™ื™ืœื•ื ื’ ืื™ืŸ ื“ื™ ืคึผืจืึธื“ื•ืงื˜ ืฉื™ื™ึทื›ื•ืช ืฆื• ื•ื•ื™ื“ืขื, ืžื™ืจ ื–ืขื ืขืŸ ื™ื ื•ื•ืึทืœื•ื•ื“ ืื™ืŸ ืึทื˜ืจืึทืงื˜ื™ื ื’ ื™ื ื•ื•ืขืกื˜ืžืึทื ืฅ, ื•ื•ืึธืก ื’ืขื”ืึธืœืคึฟืŸ ืื•ื ื“ื– ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ืึท ืคืืจืฉื˜ืื ื“ ืคื•ืŸ ื“ื™ ืกื˜ืจื™ืžื™ื ื’ ืžืึทืจืง, ื’ืขืฉืขืคื˜ ืžืึธื“ืขืœ ืื•ืŸ ื–ืขืื•ื ื’. ืื™ืš ื’ืขืœืขืจื ื˜ ืฆื• ืงืึทื ื•ื•ื™ื™ ื“ืขื ืฆื• ื™ื ื•ื•ืขืกื˜ืขืจื– ืžื™ื˜ ื•ื•ืขืจื™ื™ื ื’ ื’ืจืึทื“ืขืก ืคื•ืŸ ื”ืฆืœื—ื”, ืึธื‘ืขืจ ืึทื ื“ืขืจืฉ ืขืก ืื™ื– ืงื™ื™ืŸ ืคืึทืงื˜ื™ืฉ ืคึฟืึทืจื‘ืขืกืขืจื•ื ื’ ืื™ืŸ ื“ืขืจื–ืขืŸ. ืขืก ืื™ื– ื’ืขื•ื•ืขืŸ ื‘ืœื•ื™ื– ืืžื•ื ื” ืื™ืŸ ื–ื™ืš ืื•ืŸ ืื™ืŸ ืื•ื ื“ื–ืขืจ ื™ื ืกื™ื™ื˜ ืึทื– ืงื™ื™ืŸ ืื™ื™ื ืขืจ ื”ืื˜ ืกืึทืœื•ื•ื“ ื“ื™ ืคึผืจืึธื‘ืœืขื ืคื•ืŸ ืื•ื™ืกืงืœื™ื™ื‘ืŸ ืึท ืคื™ืœื ืื•ื™ืฃ ื“ื™ ืจื•ืกื™ืฉืข ืžืึทืจืง ืื™ืŸ ืคึฟืจื™ื™ึท ื‘ืึทื“ื™ื ื•ื ื’ืขืŸ. ื‘ื™ื™ ื“ืขื ืคื•ื ื˜, ื“ื™ ื’ืขืœื˜ ื”ืื˜ ืœื•ื™ืคืŸ ืื•ื™ืก, ืžื™ืจ ืื ื’ืขื”ื•ื™ื‘ืŸ ืฆื• ื“ื™ื ื’ืขืŸ ืื™ืŸ ื ื•ืœ-ืงืึธืกื˜ืŸ ืคึฟืึทืจืงื•ื™ืฃ, ื•ื•ืึธืก ื’ืขื‘ืจืื›ื˜ ืื™ืŸ ื–ื™ื™ืขืจ ืงืœื™ื™ืŸ. ืขืก ืื™ื– ื’ืขื•ื•ืขืŸ ื–ื™ื™ืขืจ ืฉื•ื•ืขืจ, ืึธื‘ืขืจ ืืžื•ื ื” ืื•ืŸ ืึท ื”ื•ื ื“ืขืจื˜ ืคึผืจืึธืฆืขื ื˜ ืคืึธืงื•ืก ืžื™ืจ ื’ืขืจืื˜ืขื•ื•ืขื˜. ื‘ืขืฉืึทืก ื“ื™ ืึทืงืกืขืœืขืจืึทื˜ืึธืจ, ืžื™ืจ ืึทืงื˜ื™ื•ื•ืœื™ ืงืึทืžื™ื•ื ืึทืงื™ื™ื˜ื™ื“ ืžื™ื˜ ืคืึทืจืฉื™ื“ืŸ ืขืงืกืคึผืขืจืฅ ืื•ืŸ ื™ื ื•ื•ืขืกื˜ืขืจื–, ืื•ืŸ ื‘ืืงื•ืžืขืŸ ืึท ืคึผืœืึทืฅ ืคื•ืŸ ื‘ืึทืžืขืจืงื•ื ื’ืขืŸ - ื ื™ื˜ ืฉื˜ืขื ื“ื™ืง positive. ืžื™ืจ ืื•ื™ืกื“ืจื™ืงืŸ ืื•ื ื“ื–ืขืจ ื˜ื™ืฃ ื“ืื ืงื‘ืืจืงื™ื™ื˜ ืฆื• ืึทืœืข ื“ื™ ื’ื™ื™ื– ืคื•ืŸ HSE ื™ื ืง ืคึฟืึทืจ ื–ื™ื™ืขืจ ืฉื˜ื™ืฆืŸ ืื™ืŸ ืฉื•ื•ืขืจ ืฆื™ื™ื˜. ื•ื•ื™ ื’ืจื™ื ื“ืขืจืก, ืžื™ืจ ืคืืจืฉื˜ืื ืขืŸ ื“ื™ ืกืคึผืขืกื™ืคื™ืงืก ืคื•ืŸ ืึท ืกื˜ืึทืจื˜ืึทืคึผ ืื•ืŸ ื’ืขื’ืœื•ื™ื‘ื˜ ืึทื– ื’ืึธืจื ื™ืฉื˜ ืื™ื– ืคืึทืจืคืึทืœืŸ ื ืึธืš.

ืื•ืŸ ื“ืขืžืึธืœื˜ ืžื™ืจ ื’ืขืžืื›ื˜ ืึท ืคึผืึธืกื˜ืŸ ืื•ื™ืฃ ืคึผื™ืงืึทื‘ื• ืื•ืŸ ื’ืขื•ื•ืืจืŸ ื•ื•ื™ืจืึทืœ. ื‘ื™ื™ืกื™ืงืœื™, ื“ื™ ื”ื•ื™ืคึผื˜ ืึทืจื‘ืขื˜ ืื™ื– ื’ืขื•ื•ืขืŸ ืฆื• ื’ืขืคึฟื™ื ืขืŸ ื™ื•ื–ืขืจื– ื•ื•ืึธืก ื˜ืึทืงืข ื“ืึทืจืคึฟืŸ ืื•ื ื“ื–ืขืจ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ; ื–ื™ื™ ื–ืขื ืขืŸ ื’ืขื•ื•ืขืŸ ื“ื™ ื’ื™ื™ื– ืคื•ืŸ ื“ื™ "ืกืขืจื™ืึทืœืึธืžืึทื ื™ืึท" ืคืึธื“ืขื ืื•ื™ืฃ ืคึผื™ืงืึทื‘ื•. ื–ื™ื™ ื–ืขื ืขืŸ ื’ืขื•ื•ืขืŸ ื“ื™ ืขืจืฉื˜ืข ืฆื• ื›ืืคืŸ ื“ื™ ื›ื•ื•ืืœื™ืข, ื”ืื‘ืŸ ืืกืืš ืœื™ื™ืงื˜ ืื•ืŸ ื’ืขื˜ื™ื™ืœื˜, ืื•ื ื– ื’ืขื‘ืจืขื ื’ื˜ ืฆื•ื "ื”ื™ื™ืก" ืื•ืŸ ื“ืืŸ ื”ืื‘ืŸ ืžื™ืจ ื ืืจ ื’ืขื”ืื˜ ืคืจืื‘ืœืขืžืขืŸ ืžื™ื˜ ืกืขืจื•ื•ืขืจืก ...

ืžื™ืจ ื“ืขืจื’ืจื™ื™ื›ื˜ ื“ื™ ืฉืคึผื™ืฅ ืคื•ืŸ ื“ื™ ืฉืคึผื™ืœ ืžืึทืจืงืขื˜ ืื•ืŸ ืึทืคึผ ืกื˜ืึธืจ, ื‘ืืงื•ืžืขืŸ 600 ื‘ืืจื™ื›ื˜ืŸ, ืžื™ืจ ื–ืขื ืขืŸ ื’ืขืคืืœืŸ ืื•ืŸ ืจื•ื™ื–, ืื•ืŸ ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ืฆื™ื™ื˜ ื’ืขืฉืจื™ื‘ืŸ ืคึผืจืขืกืข ืจื™ืœื™ืกื™ื– ืฆื• ืื•ื™ืกื’ืื‘ืขืก ืื•ืŸ ื’ืขื’ืขื‘ืŸ ื™ื ื˜ืขืจื•ื•ื™ื•ื–... ืกืคึผืขืฆื™ืขืœืข ื“ืึทื ืง ืฆื• ื“ื™ ื’ืจืขืกื˜ืข ื›ืึทืงืึทื˜ื”ืึธืŸ ืงื”ืœ ืจื•ืกื™ืฉ ื›ืึทืงืขืจื–, ืื™ืŸ ื•ื•ืึธืก ืžืขื ื˜ืฉืŸ ื’ืขื”ืึธืœืคึฟืŸ ืื•ื ื“ื– ืกืึธืœื•ื•ืข ื˜ืขื›ื ื™ืฉ ืคึผืจืึธื‘ืœืขืžืก ืคึฟืึทืจ ืคึฟืจื™ื™ึท.

ื‘ื™ื™ ืึธื•ื•ื ื˜, ื“ื™ ื›ื™ื™ืคึผ ื”ืื˜ ืกืึทื‘ืกื™ื™ื“ื™ื“, ื“ื™ ืกืขืจื•ื•ืขืจืก ื–ืขื ืขืŸ ืืจื‘ืขื˜ืŸ ื ืึธืจืžืึทืœื™, ืื•ืŸ ืžื™ืจ ื–ืขื ืขืŸ ืคึผื•ื ืงื˜ ื•ื•ืขื’ืŸ ืฆื• ื’ื™ื™ืŸ ืฆื• ื‘ืขื˜ ื ืึธืš ืึท 20-ืฉืขื” ืžืขืจืึทื˜ืึทืŸ, ื•ื•ืขืŸ ื“ื™ ื’ืœื™ื™ื‘ืŸ ื’ืขื˜ืจืืคืŸ. ื“ืขืจ ืึทื“ืžื™ื ื™ืกื˜ืจืึทื˜ืึธืจ ืคื•ืŸ ื“ื™ NR ืงืึทืžื™ื•ื ื™ื˜ื™ ืฆื™ื‘ื•ืจ ืœื™ื™ืงื˜ ืื•ื ื“ื–ืขืจ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ืื•ืŸ ืขืจ ื’ืขืžืื›ื˜ ืึท ืคืจื™ื™ ืคึผืึธืกื˜ืŸ ื•ื•ืขื’ืŸ ืื•ื ื“ื– ืื™ืŸ ื–ื™ื™ืŸ ื’ืจื•ืคึผืข ืคื•ืŸ โ€‹โ€‹5 ืžื™ืœื™ืึธืŸ ืžืขื ื˜ืฉืŸ ืึธืŸ ืื•ื ื“ื–ืขืจ ื•ื•ื™ืกืŸ. ื“ื™ ืกืขืจื•ื•ืขืจืก ืงืขื ืขืŸ ืฉืขืคึผืŸ ื“ื™ ืžืึทืกืข ื‘ืขืกืขืจ, ืึธื‘ืขืจ ืžื™ืจ ื ืึธืš ืคืืจื‘ืจืื›ื˜ ืจื•ื‘ึฟ ืคื•ืŸ ืื•ื ื“ื–ืขืจ ืฆื™ื™ื˜ ืื•ื™ืฃ ืึทืคึผื˜ืึทืžืึทื–ื™ื™ืฉืึทืŸ.

ื•ื•ื™ ืฆื• ืงืึทื˜ืขืจ ืึท ื’ืจืึธื•ื™ื ื’ b2c ืกื˜ืึทืจื˜ืึทืคึผ ื ืึธืš ืึท ื”ืึทืงืงืึทื˜ื”ืึธืŸ

ืึธื‘ืขืจ, ื•ื•ื™ YCombinator ื–ืื’ื˜, ืื•ื™ื‘ ื“ื™ื™ืŸ ืกืขืจื•ื•ืขืจืก ืงืจืึทืš, ื“ืึธืก ืžื™ื˜ืœ ืึทื– ืขืก ืื™ื– ืึท ื”ืฆืœื—ื” (ื–ื™ื™ ืฆื™ื˜ื™ืจืŸ ื˜ื•ื•ื™ื˜ื˜ืขืจ ื•ื•ื™ ืึท ื‘ื™ื™ึทืฉืคึผื™ืœ). ื™ืึธ, ืขืก ื•ื•ืึธืœื˜ ื–ื™ื™ืŸ ื‘ืขืกืขืจ ืื•ื™ื‘ ืžื™ืจ ื–ืขื ืขืŸ ืฆื•ื’ืขื’ืจื™ื™ื˜ ืคึฟืึทืจ ืึทื–ืึท ืึท ืžืึทืกืข ืื™ืŸ ืฉื˜ื™ื™ึทื’ืŸ, ืึธื‘ืขืจ ืžื™ืจ ื”ืึธื‘ืŸ ื ื™ืฉื˜ ืฆื•ื’ืขื’ืจื™ื™ื˜ ืคึฟืึทืจ ืึทื–ืึท ื”ืฆืœื—ื” ื ืึธืš ื“ืขื ืคึผืึธืกื˜ืŸ.

ืื™ืŸ ื“ืขื ืžืึธืžืขื ื˜ ืžื™ืจ ื”ืึธื‘ืŸ ืึท ืคืึธืจืฉืœืึธื’ ืคื•ืŸ ืึท ื™ื ื•ื•ืขืกื˜ืขืจ, ืื•ืŸ ืžื™ืจ ื•ื•ืขืœืŸ ืึทื ื˜ื•ื•ื™ืงืœืขืŸ ื•ื•ื™ื™ึทื˜ืขืจ. ืื•ื ื“ื–ืขืจ ื”ื•ื™ืคึผื˜ ืฆื™ืœ ืื™ื– ืฆื• ืจืึทืคื™ื ื™ืจืŸ ื“ื™ ืคึผืจืึธื“ื•ืงื˜ ืึทื–ื•ื™ ืึทื– ืขืก ืกื•ืฅ ื“ื™ ืžืขืจื”ื™ื™ึทื˜ ืคื•ืŸ ืื•ื ื“ื–ืขืจ ื ื™ืฆืขืจืก.

ืื™ืฆื˜ ืœืึธื–ืŸ ืก ืžืึทืš ืื•ื™ืฃ ืฆื• ื“ื™ ืขืฆื•ืช. ืื•ื ื“ื–ืขืจ ืžืึทื ืฉืึทืคึฟื˜ ืื™ื– ืึท ื’ืจื•ื™ืก ื‘ืึทืœื™ื•ื•ืขืจ ืื™ืŸ ืœืขื‘ื  ื’ืขื‘ืœื™ื‘ืขื ืขืจ ื˜ืขื•ืช ืื•ืŸ ื’ืœื•ื™ื‘ื˜ ืึทื– ืขืฆื” ื•ื•ื™ "ื˜ืึธืŸ ื, ื‘ ืื•ืŸ C" ืื™ื– ื ื™ืฉื˜ ื ื•ืฆื™ืง. ื–ืืœ ื’ืขืฉืขืคื˜ ืงืึธื•ื˜ืฉื™ื– ืจืขื“ืŸ ื•ื•ืขื’ืŸ ื“ืขื. Peter Thiel ื’ืขืฉืจื™ื‘ืŸ ืื™ืŸ "ื ื•ืœ ืฆื• ืื™ื™ืŸ": "Anna Karenina ื”ื™ื™ื‘ื˜ ืžื™ื˜ ื“ื™ ื•ื•ืขืจื˜ืขืจ "ืึทืœืข ื’ืœื™ืงืœืขืš ืžืฉืคื—ื•ืช ื–ืขื ืขืŸ ืฆื•ืคืจื™ื“ืŸ ื’ืœื™ื™ึทืš, ืึทืœืข ื•ืžื’ืœื™ืงืœืขืš ืื™ืŸ ื–ื™ื™ืขืจ ื•ื•ืขื’," ืึธื‘ืขืจ ื•ื•ืขื’ืŸ ืงืึธืžืคึผืึทื ื™ืขืก ืขืก ืื™ื– ืคึผื•ื ืงื˜ ื“ืขืจ ืคืึทืจืงืขืจื˜." ื“ืขืจ ื•ื•ืขื’ ืคื•ืŸ ื™ืขื“ืขืจ ืคื™ืจืžืข ืื™ื– ืึทื ื“ืขืจืฉ, ืื•ืŸ ืงื™ื™ืŸ ืื™ื™ื ืขืจ ืงืขื ืขืŸ ื–ืึธื’ืŸ ืื™ืจ ื•ื•ื™ ืฆื• ื˜ืึธืŸ ื“ื™ื™ืŸ ื’ืขืฉืขืคื˜. ืึธื‘ืขืจ! ื–ื™ื™ ืงืขื ืขืŸ ื–ืึธื’ืŸ ืื™ืจ ื•ื•ืึธืก ืคึผื•ื ืงื˜ ื ื™ืฉื˜ ืฆื• ื˜ืึธืŸ. ืžื™ืจ ื’ืขืžืื›ื˜ ืขื˜ืœืขื›ืข ืคื•ืŸ โ€‹โ€‹ื“ื™ ืžื™ืกื˜ื™ื™ืงืก ื–ื™ืš.

ะกะพะฒะตั‚ั‹

  • ืจืขื›ื˜ ืฆื• ื”ื•ื™ืš ืคืึทืจืžืขืกื˜ ืžื™ื˜ ื’ืจื•ื™ืก ืงืึธืžืคึผืึทื ื™ืขืก, ืึท b2c ืกื˜ืึทืจื˜ืึทืคึผ ืจื™ืงื•ื•ื™ื™ืขืจื– ืึท ื”ื•ื™ืš ืงื•ื•ืึทืœื™ื˜ืขื˜ ืคึผืจืึธื“ื•ืงื˜, ื•ื•ืึธืก ืื™ื– ื’ืึธืจ ืฉื•ื•ืขืจ ืฆื• ื™ื ืกื˜ืจื•ืžืขื ื˜ ืึธืŸ ื“ืขืจืคืึทืจื•ื ื’ ืื™ืŸ ืงืจื™ื™ื™ื˜ื™ื ื’ b2c ืคึผืจืึธื“ื•ืงื˜ืŸ, ืึธืŸ ืžืขื ื˜ืฉืŸ ื•ื•ืึธืก ื–ืขื ืขืŸ ื’ืจื™ื™ื˜ ืฆื• ืึธืคึผื’ืขื‘ืŸ ื–ื™ืš ืฆื• ื“ืขื ืคึฟืึทืจ ืึท ื™ืึธืจ ืคึฟืึทืจ ืคืจื™ื™, ืึธื“ืขืจ ืžืœืืš ื™ื ื•ื•ืขืกื˜ืžืึทื ืฅ ื•ื•ืึธืก ื’ืขื‘ืŸ ืื™ืจ , ืขืจืฉื˜ืขืจ ืคื•ืŸ ืึทืœืข, ืฆื™ื™ึทื˜. ืžื™ืจ ื–ืขื ืขืŸ ื˜ืจื•ื™ืขืจื™ืง ืฆื• ื–ืึธื’ืŸ ื“ืขื, ืึธื‘ืขืจ ืฆื• ื’ืขืคึฟื™ื ืขืŸ ืžืœืืš ื™ื ื•ื•ืขืกื˜ืžืึทื ืฅ ืคึฟืึทืจ b2c ืื™ืŸ ืจื•ืกืœืึทื ื“ ืึธืŸ ื•ื•ื•ึผืงืก ืึธื“ืขืจ ื‘ืจื™ื™ื˜ ื“ืขืจืคืึทืจื•ื ื’ ืื™ื– ื›ึผืžืขื˜ ืื•ืžืžืขื’ืœืขืš, ืึทื–ื•ื™ ืื•ื™ื‘ ืื™ืจ ื”ืึธื‘ืŸ ื›ื™ื™ืคึผืึทื˜ืึทืกืึทื– ื•ื•ืขื’ืŸ ืึทืคึผืขืจื˜ื•ื ืึทื˜ื™ื– ืคึฟืึทืจ b2b, ืขืก ืื™ื– ื‘ืขืกืขืจ ืฆื• ื˜ืึธืŸ b2b ืื™ืŸ ืจื•ืกืœืึทื ื“ ืคึฟืึทืจ ืื™ืฆื˜, ื•ื•ื™ื™ึทืœ ื“ื™ื™ืŸ ืขืจืฉื˜ืขืจ ืจืขื•ื•ืขืš ื•ื•ืขื˜ ื’ืขืฉืขืŸ ื“ืึธืจื˜ ืคืจื™ืขืจ.
  • ืื•ื™ื‘ ืื™ืจ ื ืึธืš ื‘ืึทืฉืœื™ืกืŸ ืฆื• ื˜ืึธืŸ B2C ืึธืŸ ื’ืขืœื˜, ื“ื™ ืคึผืจืึธื‘ืœืขื ืื™ืจ ืกืึธืœื•ื•ืข ื–ืึธืœ ื–ื™ื™ืŸ ื“ื™ื™ืŸ ืื™ื™ื’ืขื ืข. ืึทื ื“ืขืจืฉ, ืื™ืจ ื•ื•ืขื˜ ื ื™ืฉื˜ ื”ืึธื‘ืŸ ื’ืขื ื•ื’ ืฉื˜ืึทืจืงื™ื™ึทื˜ ืื•ืŸ ืคืึทืจืœืึทื ื’ ืฆื• ืคืึทืจืขื ื“ื™ืงืŸ ืขืก ืื•ืŸ ืžืึธื˜ื™ื•ื•ื™ืจืŸ ื“ื™ื™ืŸ ืžืึทื ืฉืึทืคึฟื˜.
  • ืื•ื™ื‘, ื ืึธืš ื“ื™ื™ืŸ ืคึผื™ื˜ืฉื™ื– (ื‘ืขืขืจืขืš ืคึผืจืขื–ืึทื ื˜ื™ื™ืฉืึทื ื– ืฆื• ื™ื ื•ื•ืขืกื˜ืขืจื–), ื“ื™ื™ืŸ ืคึผืจื•ื™ืขืงื˜ ื‘ืึทืงื•ืžืขืŸ ืึท ื’ืึธืจ ืฉืœืขื›ื˜ ืขื ื˜ืคืขืจ, ืขืก ื–ืขื ืขืŸ ืฆื•ื•ื™ื™ ืึธืคึผืฆื™ืขืก: ืึธื“ืขืจ ืื™ืจ ื˜ืึทืงืข ื–ืึธืœ ื”ืขืจืŸ ืื•ืŸ ืžืึทื›ืŸ ืึท ื“ืจื™ื™ืคึผื•ื ืงื˜, ืึธื“ืขืจ ื“ืขืจ ืžืึทืจืง ืคืฉื•ื˜ ืงืขืŸ ื ื™ืฉื˜ ืคึฟืึทืจืฉื˜ื™ื™ืŸ ืื™ืจ, ืื•ืŸ ืื™ืจ ื’ืขืคึฟื•ื ืขืŸ ืึทืŸ ื™ื ืกื™ื™ื˜ ืึทื– ืคื™ืœืข ืึธื•ื•ื•ืขืจืœื•ืงื˜. ื“ืึธืก ื–ืขื ืขืŸ ื“ื™ ื˜ื™ื ื’ื– ื•ื•ืึธืก ืื ื“ืขืจืข ืคืึทืจื–ืขืŸ ืึธื“ืขืจ ื‘ืึทื˜ืจืึทื›ื˜ืŸ ื ื™ื˜ ื•ื•ื™ื›ื˜ื™ืง ื•ื•ืึธืก ื”ืขืœืคึฟืŸ ืขื˜ืœืขื›ืข ืกื˜ืึทืจื˜ืึทืคึผืก ื•ื•ืึทืงืกืŸ ื’ืขืฉื•ื•ื™ื ื“ ื™ืขื“ืขืจ ื™ืึธืจ. ืขืก ืื™ื– ืงืœืึธืจ ืึทื– ื“ื™ ืžืึทืฉืžืึธืขืก ืคื•ืŸ ื“ื™ ื™ืขื ืขืจ ืื™ื– ื•ื•ื™ื™ื ื™ืงืขืจ ื•ื•ื™ 1%, ืึธื‘ืขืจ ืฉื˜ืขื ื“ื™ืง ื˜ืจืึทื›ื˜ืŸ ืžื™ื˜ ื“ื™ื™ืŸ ืื™ื™ื’ืŸ ืงืึธืคึผ ื ืึธืš ืื™ืจ ื”ืึธื‘ืŸ ืฆื•ื’ืขื”ืขืจื˜ ืฆื• ืึทืœืขืžืขืŸ, ืื•ืŸ ื˜ืึธืŸ ื•ื•ืึธืก ืื™ืจ ื’ืœื•ื™ื‘ืŸ ืื™ืŸ, ืึทื ื“ืขืจืฉ ืื™ืจ ื•ื•ืขื˜ ืงื™ื™ื ืžืึธืœ ื’ืขืคึฟื™ื ืขืŸ ืึทื–ืึท ื™ื ืกื™ื™ื˜.
  • ื“ืึธืก ืื™ื– ื•ื•ืึธืก ืึท ื’ืขื“ืึทื ืง ืื™ื– ื’ืึธืจื ื™ืฉื˜ ื•ื•ืขืจื˜, ื•ื•ื™ื™ึทืœ ืื•ื™ื‘ ืขืก ืื™ื– ื•ื•ืขืจื˜ ืขืคึผืขืก, ื‘ืœื•ื™ื– 1% ื•ื•ืขื˜ ื’ืœื•ื™ื‘ืŸ ืื™ืŸ ืขืก, ืื•ืŸ 1% ืคื•ืŸ ื–ื™ื™ ื•ื•ืขืœืŸ ืึธื ื”ื™ื™ื‘ืŸ ืฆื• ื˜ืึธืŸ ืขืก. ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ื’ื•ื˜ืข ื’ืขื“ืึทื ืง ืงื•ืžื˜ ืฆื• ื•ื•ืขื’ืŸ 1000 ืžืขื ื˜ืฉืŸ ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ืฆื™ื™ื˜ ื™ืขื“ืขืจ ื˜ืึธื’, ืึธื‘ืขืจ ื‘ืœื•ื™ื– ืื™ื™ื ืขืจ ื”ื™ื™ื‘ื˜ ืฆื• ื˜ืึธืŸ ืขืก, ืื•ืŸ ืจื•ื‘ึฟ ืึธืคื˜ ื ื™ืฉื˜ ืขื ื“ื™ืงืŸ. ื“ืขืจื™ื‘ืขืจ, ื˜ืึธืŸ ื ื™ื˜ ื–ื™ื™ืŸ ื“ืขืจืฉืจืึธืงืŸ ืฆื• ื“ืขืจืฆื™ื™ืœืŸ ืึทืœืขืžืขืŸ ื•ื•ืขื’ืŸ ื“ื™ื™ืŸ ื’ืขื“ืึทื ืง.
  • ืึทืœืข ืื™ืจ ื‘ืึทื˜ืจืึทื›ื˜ืŸ ื ื™ื™ื˜ื™ืง ืฆื• ื˜ืึธืŸ ื–ืขื ืขืŸ ื“ื™ื™ืŸ ื›ื™ื™ืคึผืึทื˜ืึทืกืึทื–, ื•ื•ืึธืก ื“ืึทืจืคืŸ KPI ืฆื• ื‘ืึทืฉื˜ืขื˜ื™ืงืŸ ื–ื™ื™. ื“ื™ื™ืŸ ืฆื™ื™ื˜ ื“ืึทืจืฃ ื–ื™ื™ืŸ ืคึผืœืึทื ื ืขื“, ืื™ืจ ืžื•ื–ืŸ ื•ื•ื™ืกืŸ ื•ื•ืึธืก ืื™ืจ ื˜ืึธืŸ ืื•ื™ืฃ ื•ื•ืึธืก ื˜ืึธื’, ื•ื•ืึธืก ื›ื™ื™ืคึผืึทื˜ืึทืกืึทืก ืื™ืจ ืคึผืจื•ื‘ื™ืจืŸ ื“ื™ ื•ื•ืึธืš, ื•ื•ื™ ืื™ืจ ื•ื•ืขื˜ ื•ื•ื™ืกืŸ ืึทื– ืื™ืจ ื”ืึธื˜ ื˜ืขืกื˜ืขื“, ืื•ืŸ ื•ื•ืึธืก ื“ื™ ื˜ืขืจืžื™ืŸ ืื™ื–, ืึทื ื“ืขืจืฉ ืื™ืจ ืื™ืš ื•ื•ืขื˜ ื‘ืึทืงื•ืžืขืŸ ื‘ืึทื“ื–ืฉื“ ืื™ืŸ ืงืขืกื™ื™ื“ืขืจื“ื™ืง "ื˜ืืŸ." ื“ื™ื™ืŸ ืขื ื˜ืคืขืจ ืฆื• ื“ื™ ืงืฉื™ื "ื•ื•ืึธืก ื”ืึธื‘ืŸ ืื™ืจ ื˜ืืŸ ืึทืœืข ื•ื•ืึธืš" ื–ืึธืœ ื ื™ืฉื˜ ื–ื™ื™ืŸ "ืื™ืš ื”ืื˜ X," ืึธื‘ืขืจ "ืื™ืš ื”ืื˜ Y," ื•ื•ื• "ื”ืื˜" ืจื•ื‘ึฟ ืึธืคื˜ ืžื™ื˜ืœ ื˜ืขืกื˜ื™ื ื’ ืขื˜ืœืขื›ืข ื›ื™ื™ืคึผืึทื˜ืึทืกืึทืก.
  • ืื™ืŸ b2c, ื˜ืขืกื˜ื™ื ื’ ื“ื™ื™ืŸ ื›ื™ื™ืคึผืึทื˜ืึทืกืึทืก ืงืขื ืขืŸ ื–ื™ื™ืŸ ืคึผืจืึธื“ื•ืงื˜ืŸ ืคื•ืŸ ืงืึธืžืคึผืขื˜ื™ื˜ืึธืจืก ืื•ืŸ ืžืึทืจืง (ืœืžืฉืœ, ืึท ืกืขืจื•ื•ื™ืก ื•ื•ืึธืก ืกืึทืœื•ื•ื– ื“ื™ ืคึผืจืึธื‘ืœืขื ืฉื•ื™ืŸ ื™ื’ื–ื™ืกืฅ, ืึธื‘ืขืจ ืื™ืจ ืงืขื ืขืŸ ื˜ืึธืŸ ืขืก ืขื˜ืœืขื›ืข ืžืึธืœ ื‘ืขืกืขืจ), ืึธื“ืขืจ ืžืึทื˜ืจื™ืงืก ืื™ืŸ ืคึผืจืึธื“ื•ืงื˜ ืึทื ืึทืœื™ื˜ื™ืงืก, ืึทื–ืึท ื•ื•ื™ ืึทืžืคึผืœื™ื˜ื•ื“, ืคื™ืจืขื‘ืึทืกืข, ืคืึทืกืขื‘ืึธืึธืง ืึทื ืึทืœื™ื˜ื™ืงืก.
  • ืื•ื™ื‘ ืื™ืจ ื˜ืึธืŸ b2c, ื”ืขืจืŸ ื•ื•ื™ื™ื ื™ืงืขืจ ืฆื• ืคืึทื ืก ืคื•ืŸ ื“ื™ ืคืึธืœืงืก CustDev ืžืขื˜ืึทื“ืึทืœืึทื“ื–ืฉื™ ืื™ืŸ ืจื•ืกืœืึทื ื“, ื•ื•ืึธืก ื ื•ืฆืŸ ืขืก ื•ื•ื• ืขืก ืื™ื– ื ื™ื™ื˜ื™ืง ืื•ืŸ ื•ื•ื• ืขืก ืื™ื– ื ื™ื˜ ื ื™ื™ื˜ื™ืง. ืงื•ื•ืึทืœื™ื˜ืึทื˜ื™ื•ื•ืข ืคืึธืจืฉื•ื ื’ ืื•ืŸ ืฉืžื•ืขืกืŸ ืžื™ื˜ ื ื™ืฆืขืจืก ื–ืขื ืขืŸ ื“ืืจืฃ ืฆื• ื™ื“ืขื ื˜ื™ืคื™ืฆื™ืจืŸ ื™ื ืกื™ื™ืฅ, ืึธื‘ืขืจ ืงืขื ืขืŸ ื ื™ืฉื˜ ืกื˜ืึทื˜ื™ืกื˜ื™ืฉ ืคึผืจื•ื‘ื™ืจืŸ ืึท ื›ื™ื™ืคึผืึทื˜ืึทืกืึทืก, ื•ื•ื™ื™ึทืœ ื–ื™ื™ ื–ืขื ืขืŸ ื ื™ืฉื˜ ืงื•ื•ืึทื ื˜ื™ื˜ืึทื˜ื™ื•ื•ืข ืžืขื˜ื”ืึธื“ืก ืคื•ืŸ ืคืึธืจืฉื•ื ื’.
  • ื™ื ื•ื•ืขืกื˜ื™ืจืŸ ื‘ืœื•ื™ื– ื ืึธืš ืึท MVP ืื•ืŸ ื˜ืขืกื˜ื™ื ื’ ืคื•ืŸ ื™ืงืขืจื“ื™ืง ื›ื™ื™ืคึผืึทื˜ืึทืกืึทื–, ืกื™ื™ึทื“ืŸ, ืคื•ืŸ ืงื•ืจืก, ืื™ืจ ื”ืึธื‘ืŸ ืกื˜ืึทืจื˜ืึทืคึผ ื“ืขืจืคืึทืจื•ื ื’ ืื™ืŸ ื“ืขืจ ืคืึทืจื’ืึทื ื’ืขื ื”ื™ื™ื˜. ืื•ื™ื‘ ืื™ืจ ื”ืึธื‘ืŸ ืึท b2c ืกื˜ืึทืจื˜ืึทืคึผ, ืึธืŸ ืจืขื•ื•ืขืš ืขืก ื•ื•ืขื˜ ื–ื™ื™ืŸ ื–ื™ื™ืขืจ ืฉื•ื•ืขืจ ืคึฟืึทืจ ืื™ืจ ืฆื• ื’ืขืคึฟื™ื ืขืŸ ืึท ื™ื ื•ื•ืขืกื˜ืขืจ ืื™ืŸ ืจื•ืกืœืึทื ื“, ืึทื–ื•ื™ ื˜ืจืึทื›ื˜ืŸ ื•ื•ืขื’ืŸ ื•ื•ื™ ืฆื• ืึธื ื”ื™ื™ื‘ืŸ ื’ืจืึธื•ื™ื ื’ ืื™ืŸ ื™ื•ื–ืขืจื– ืึธื“ืขืจ ื•ื•ื™ ืฆื• ืึธื ื”ื™ื™ื‘ืŸ ืขืจื ื™ื ื’ ื’ืขืœื˜.
  • ื ืกื˜ืึทืจื˜ืึทืคึผ ืื™ื–, ืขืจืฉื˜ืขืจ ืคื•ืŸ ืึทืœืข, ื•ื•ืขื’ืŸ ื“ื™ ื’ื™ื›ืงื™ื™ึทื˜ ืคื•ืŸ ื•ื•ื•ึผืงืก ืื•ืŸ ื‘ืึทืฉืœื•ืก-ืžืื›ืŸ. ืื™ืŸ ื“ื™ ืงืจืึทื ื˜ ืคื™ืจื ืขื ืจื™ืึทืœืึทื˜ื™ื– ืคื•ืŸ ืจื•ืกืœืึทื ื“, ื’ื™ืš ื‘ืึทื•ื•ืขื’ื•ื ื’ ืคึฟืึทืจ ืึท b2c ืคึผืจื•ื™ืขืงื˜ ืื™ื– ื ื™ื˜ ืฉื˜ืขื ื“ื™ืง ืžืขื’ืœืขืš, ืึธื‘ืขืจ ื˜ืึธืŸ ืึทืœืฅ ืฆื• ืžืึทืš ืคืึทืกื˜ืขืจ. ื“ืึธืก ืื™ื– ื•ื•ืึธืก ืึท ื’ืจื™ื ื“ืขืจ ืžืึทื ืฉืึทืคึฟื˜ ื™ื•ื–ืฉืึทื•ื•ืึทืœื™ ื‘ืืฉื˜ื™ื™ื˜ ืคื•ืŸ 2-3 ืžืขื ื˜ืฉืŸ ืืจื‘ืขื˜ืŸ ืคื•ืœ-ืฆื™ื™ื˜, ืื•ืŸ ืึท ืžืึทื ืฉืึทืคึฟื˜ ืคื•ืŸ 10 ืคืจืขื ื“ื– ื•ื•ืึธืก ืึทืจื‘ืขื˜ ื˜ื™ื™ืœ ืžืึธืœ ืื™ืŸ ื“ื™ ืึธื ื”ื™ื™ื‘ ืื™ื– ืึท ื’ืจื™ื™ึทื– ื•ื•ืึธืก ื•ื•ืขื˜ ื˜ื™ื™ื˜ืŸ ืื™ืจ. ืคื™ืœืข ืžืขื ื˜ืฉืŸ ืคื™ืœืŸ ืื•ื™ืš ืฉืœืขื›ื˜ ื•ื•ื™ื™ึทืœ ืขืก ืงื•ืžื˜ ืึท ื ื™ื™ึทืข ืคึผืจืึธื‘ืœืขื: ืขืก ื“ืึทืจืฃ ื–ื™ื™ืŸ ืึท ื‘ืึทื–ื•ื ื“ืขืจ ืคึผืจื•ื™ืขืงื˜ ืคืึทืจื•ื•ืึทืœื˜ืขืจ ื•ื•ืึธืก ื˜ื•ื˜ ืคึผื•ื ืงื˜ ื“ืึธืก ืื•ืŸ ื‘ืึทืงื•ืžืขืŸ ืึท ืฉื ื™ื™ึทื“ืŸ ืคืฉื•ื˜ ื•ื•ื™ื™ึทืœ ืื™ืจ ืงืขืŸ ื ื™ืฉื˜ ื’ืขืคึฟื™ื ืขืŸ ื’ืขื ื•ื’ ืžืึธื•ื˜ืึทื•ื•ื™ื™ื˜ืึทื“ ืžื™ื˜-ื’ืจื™ื ื“ืขืจืก.
  • ืฆื™ ื ื™ื˜ ืคืึทืจื‘ื™ื ื“ืŸ ืึทืจื‘ืขื˜ ืื•ืŸ ืกื˜ืึทืจื˜ืึทืคึผ. ื“ืืก ืื™ื– ืคืฉื•ื˜ ืื•ืžืžืขื’ืœืขืš ืื•ืŸ ื•ื•ืขื˜ ื˜ื™ื™ื˜ืŸ ืื™ืจ ื’ื™ื›ืขืจ ืึธื“ืขืจ ืฉืคึผืขื˜ืขืจ. ืื™ืจ ื•ื•ื™ ืึท ืคื™ืจืžืข. ืคึผืขืจืกื ืึทืœื™, ืึทืœืฅ ืงืขืŸ ื–ื™ื™ืŸ "ื’ื•ื˜" ืคึฟืึทืจ ืื™ืจ, ื–ื™ื™ ื•ื•ืขืœืŸ ื“ื™ื ื’ืขืŸ ืื™ืจ ืื™ืŸ ื™ืึทื ื“ืขืงืก ืื•ืŸ ืื™ืจ ื•ื•ืขื˜ ื‘ืึทืงื•ืžืขืŸ ืึท ื’ืจื•ื™ืก ื’ืขืฆืึธืœื˜, ืึธื‘ืขืจ ืขืก ืื™ื– ืึทื ืœื™ื™ืงืœื™ ืฆื• ื‘ื•ื™ืขืŸ ืขืคึผืขืก ื’ืจื•ื™ืก ื“ืึธืจื˜, ื•ื•ื™ื™ึทืœ ื“ื™ื™ืŸ ืกื˜ืึทืจื˜ืึทืคึผ ื•ื•ืขื˜ ืžืึทืš ืฆื• ืกืœืึธื•ืœื™.
  • ื“ื• ื–ืืœืกื˜ ื ื™ืฉื˜ ื‘ืึทืงื•ืžืขืŸ ืึทื•ื•ืขืง ืžื™ื˜ ืึทืœืฅ. ื“ืขืจื˜ ืคึผืจืึธืฆืขื ื˜ ืคืึธืงื•ืก ืื™ื– ื–ื™ื™ืขืจ ื•ื•ื™ื›ื˜ื™ืง ืคึฟืึทืจ ืื™ืจ, ืึธืŸ ื•ื•ืึธืก ืื™ืจ ื•ื•ืขื˜ ื“ืจื™ื™ื  ื–ื™ืš (ื˜ื•ื™ืฉืŸ ืงื•ืจืก) 3 ืžืืœ ืึท ื•ื•ืึธืš. ืื™ืจ ืžื•ื–ืŸ ื”ืึธื‘ืŸ ืึท ืกื˜ืจืึทื˜ืขื’ื™ืข ืื•ืŸ ืคืืจืฉื˜ืื ื“ ืคื•ืŸ ื•ื•ืึธืก ืฆื• ื˜ืึธืŸ, ื•ื•ื• ืื™ืจ ื’ื™ื™ืŸ. ืื•ื™ื‘ ืื™ืจ ื˜ืึธืŸ ื ื™ื˜ ื”ืึธื‘ืŸ ืขืก, ืึธื ื”ื™ื™ื‘ ื“ื•ืจืš ืึทื ืึทืœื™ื™ื–ื™ื ื’ ื“ื™ื™ืŸ ืงืึธืžืคึผืขื˜ื™ื˜ืึธืจืก ืื•ืŸ ื–ื™ื™ืขืจ ืฉื˜ืขืœืข ืื™ืŸ ื“ื™ ืžืึทืจืง. ืขื ื˜ืคึฟืขืจืŸ ื“ื™ ืงืฉื™ื "ืคืืจื•ื•ืืก ื”ืื˜ ื ื™ื˜ X ื˜ืึธืŸ ื•ื•ืึธืก ืื™ืš ื•ื•ื™ืœืŸ ืฆื• ื˜ืึธืŸ?" ืื™ื™ื“ืขืจ ืื™ืจ ืงืึธื“ ืขืคึผืขืก. ืžืืœ ื“ืขืจ ืขื ื˜ืคืขืจ ืงืขืŸ ื–ื™ื™ืŸ "ื–ื™ื™ ื”ืึธื‘ืŸ ื’ืขื”ืืœื˜ืŸ ืขืก ืึท ื ื™ื˜-ื‘ื™ืœื›ืขืจืงื™ื™ึทื˜ ืื•ืŸ ื”ืึธื‘ืŸ ืึท ื˜ืขื•ืช," ืึธื‘ืขืจ ืขืก ืžื•ื–ืŸ ื–ื™ื™ืŸ ืึทืŸ ืขื ื˜ืคืขืจ.
  • ื“ื• ื–ืืœืกื˜ ื ื™ืฉื˜ ืึทืจื‘ืขื˜ืŸ ืึธืŸ ืงื•ื•ืึทืœื™ื˜ืขื˜ ืžืขื˜ืจื™ืงืก (ื“ืึธืก ืื™ื– ืžืขืจ ื•ื•ืขื’ืŸ ML). ื•ื•ืขืŸ ืก'ืื™ื– ื ื™ืฉื˜ ืงืœืืจ ื•ื•ืืก ืื•ืŸ ื•ื•ื™ืื–ื•ื™ ืžืขืŸ ื“ืืจืฃ ืคืืจื‘ืขืกืขืจืŸ, ืื™ื– ื ื™ืฉื˜ ืงืœืืจ ื•ื•ืืก ืื™ื– ื’ื•ื˜ ืื•ืŸ ืฉืœืขื›ื˜ ื™ืขืฆื˜, ืงืขืŸ ืžืขืŸ ื ื™ืฉื˜ ื’ื™ื™ืŸ ื•ื•ื™ื™ื˜ืขืจ.

ืึทื– ืก ืึทืœืข. ืื•ื™ื‘ ืื™ืจ ื˜ืึธืŸ ื ื™ื˜ ืžืึทื›ืŸ ืœืคึผื—ื•ืช ื“ื™ 11 ืžื™ืกื˜ื™ื™ืงืก, ื“ื™ื™ืŸ ืกื˜ืึทืจื˜ืึทืคึผ ื•ื•ืขื˜ ื‘ืืฉื˜ื™ืžื˜ ืžืึทืš ืคืึทืกื˜ืขืจ, ืื•ืŸ ื•ื•ื•ึผืงืก ืงื•ืจืก ืื™ื– ื“ื™ ื”ื•ื™ืคึผื˜ ืžืขื˜ืจื™ืง ืคื•ืŸ ืงื™ื™ืŸ ืกื˜ืึทืจื˜ืึทืคึผ.

ืžืึทื˜ืขืจื™ืึทืœืก

ื•ื•ื™ ืžืึทื˜ืขืจื™ืึทืœ ืคึฟืึทืจ ืœืขืจื ืขืŸ, ืื™ืš ื•ื•ืึธืœื˜ ื•ื•ื™ ืฆื• ืจืขืงืึธืžืขื ื“ื™ืจืŸ ืึท ื•ื™ืกื’ืขืฆื™ื™ื›ื ื˜ ืงื•ืจืก ื“ื•ืจืš ืึทืœืขืงืกื™ื™ ืžืึธื™ืกืขืขื ืงืึธ, ื“ืขืจ ื’ืจื™ื ื“ืขืจ ืคื•ืŸ ืคึผืจื™ืกืžืึท, ืคื•ืŸ ื•ื•ืขืžืขืŸ ืžื™ืจ ื’ืขืœืขืจื ื˜ ืึท ืคึผืœืึทืฅ.


ืขืจ ื•ื•ืขื˜ ื–ืึธื’ืŸ ืื™ืจ ื•ื•ืึธืก ืึท IT ืคื™ืจืžืข ื‘ืืฉื˜ื™ื™ื˜ ืคื•ืŸ, ื•ื•ื™ ืฆื• ืคืึทืจืฉืคึผืจื™ื™ื˜ืŸ ืจืึธืœืขืก, ืงื•ืงืŸ ืคึฟืึทืจ ื’ืจื™ื ื“ืขืจืก ืื•ืŸ ืžืึทื›ืŸ ืึท ืคึผืจืึธื“ื•ืงื˜. ื“ืึธืก ืื™ื– ื ืึธืจ ืึท ืžืึทื ื•ืึทืœ "ื•ื•ื™ ืฆื• ื‘ื•ื™ืขืŸ ืึท ืกื˜ืึทืจื˜ืึทืคึผ ืคึฟื•ืŸ ืงืจืึทืฆืŸ." ืื‘ืขืจ ื•ื•ืึทื˜ืฉื™ื ื’ ื“ืขื ืงื•ืจืก ืึธืŸ ืคื™ืจ ืื™ื– ืึทืจื•ื™ืกื’ืขื•ื•ืึธืจืคืŸ. ืžื™ืจ ื•ื•ืึธื˜ืฉื˜ ืขืก ืื™ืŸ ืึท ื•ื•ื™ื“ืขื ื•ื•ืขืจืกื™ืข ืื•ืŸ ื’ืขื ื•ืžืขืŸ ืขืก ืื™ืŸ ืžืขื ื˜ืฉ, ื‘ืฉืขืช ืคึผืจืึทืงื˜ื™ืกื™ื ื’ ืื™ืŸ ื“ืขืจ ื–ืขืœื‘ื™ืงืขืจ ืฆื™ื™ื˜.

ื™ืขื“ืขืจ ืกื˜ืึทืจื˜ืึทืคึผืขืจ ื–ืึธืœ ื•ื•ื™ืกืŸ YCombinator - ื“ืขืจ ื‘ืขืกื˜ืขืจ ืึทืงืกืขืœืขืจืึทื˜ืึธืจ ืื™ืŸ ื“ืขืจ ื•ื•ืขืœื˜, ื•ื•ืึธืก ื”ืื˜ ื’ืขืฉืืคืŸ ืึทื–ืึท ื˜ื™ืžื– ืคื•ืŸ ื’ืจื™ื ื“ืขืจืก ื•ื•ื™ Airbnb, Twitch, Reddit, Dropbox. ื–ื™ื™ืขืจ ืงื•ืจืก ื•ื•ืขื’ืŸ ื•ื•ื™ ืฆื• ืึธื ื”ื™ื™ื‘ืŸ ืึท ืกื˜ืึทืจื˜ืึทืคึผ, ื’ืขืœืขืจื ื˜ ืื™ืŸ ืกื˜ืึทื ืคึฟืึธืจื“ ืื•ื ื™ื•ื•ืขืจืกื™ื˜ืขื˜, ืื™ื– ืื•ื™ืš ื‘ื ื™ืžืฆื ืื•ื™ืฃ ื™ืึธื•ื˜ื•ื‘ืข.


ืื™ืš ืื•ื™ืš ืจืขืงืึธืžืขื ื“ื™ืจืŸ ื“ืขื ื‘ื•ืš ืคื•ืŸ Peter Thiel, ื“ืขืจ ื’ืจื™ื ื“ืขืจ ืคื•ืŸ PayPal ืื•ืŸ ื“ืขืจ ืขืจืฉื˜ืขืจ ื™ื ื•ื•ืขืกื˜ืขืจ ืื™ืŸ ืคืึทืกืขื‘ืึธืึธืง. "ื ื•ืœ ืฆื• ืื™ื™ืŸ."

ื•ื•ืึธืก ื˜ืึธืŸ ืžื™ืจ ืึทืคึฟื™ืœื• ื˜ืึธืŸ?

ืžื™ืจ ืžืึทื›ืŸ ืึท ืจื™ืจืขื•ื•ื“ื™ืง ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ื•ื•ืึธืก ื–ื•ื›ื˜ ืคึฟืึทืจ ืงื™ื ืึธ ืžื™ื˜ ืขืžืึธื˜ื™ืงืึธื ืก ืžื™ื˜ ืคืขืจื–ืขื ืœื™ื›ืขืŸ ืจืขืงืึทืžืึทื ื“ื™ื™ืฉืึทื ื– ื‘ืื–ื™ืจื˜ ืื•ื™ืฃ ืคึฟื™ืœื ืจื™ื™ื˜ื™ื ื’ื–. ืื•ื™ืš ืื™ืŸ ืื•ื ื“ื–ืขืจ ืึทืคึผืœืึทืงื™ื™ืฉืึทืŸ ืื™ืจ ืงืขื ืขืŸ ื’ืขืคึฟื™ื ืขืŸ ืื™ืŸ ื•ื•ืึธืก ืึธื ืœื™ื™ืŸ ืกื™ื ืขืžืึท ืื™ืจ ืงืขื ืขืŸ ื–ืขืŸ ืึท ื‘ืึทื–ื•ื ื“ืขืจ ืคื™ืœื, ืื•ืŸ ื‘ืึทื ื™ืฆืขืจ ืจื™ื™ื˜ื™ื ื’ื– ื–ืขื ืขืŸ ื’ืขื ื•ืžืขืŸ ืื™ืŸ ื—ืฉื‘ื•ืŸ ืื™ืŸ ื“ื™ ืขืžืึธืฆื™ืึธื ืขืœ ื–ื•ื›ืŸ. ื’ืœื•ื™ื‘ืŸ ืื•ื ื“ื–, ื“ื™ ื™ืžืึธื•ืฉืึทื ื– ื–ืขื ืขืŸ ื ื™ืฉื˜ ื’ืขืฉื˜ืขืœื˜ ืžืึทื ื™ื•ืึทืœื™, ืžื™ืจ ื’ืขืืจื‘ืขื˜ ืื•ื™ืฃ ื“ืขื ืคึฟืึทืจ ืึท ื–ื™ื™ืขืจ ืœืึทื ื’ ืฆื™ื™ึทื˜ :)
ืื™ืจ ืงืขื ื˜ ื’ืขืคึฟื™ื ืขืŸ ืžืขืจ ื•ื•ืขื’ืŸ ืื•ื ื“ื– ื‘ื™ื™ vc.

ืื•ืŸ ื•ื•ืขืจ ืขืก ื•ื•ื™ืœ ืฆื• ืึธืคึผืœืึธื“ื™ืจืŸ, ืื™ืจ ื–ืขื ื˜ ื‘ืึทื’ืจื™ืกืŸ. ืืจืืคืงืืคื™ืข.

ื ื‘ื™ืกืœ ื™ื ืกื™ื™ื˜ ืื•ืŸ ืžืกืงื ื

ืื™ืŸ ื“ื™ ืกื•ืฃ ืคื•ืŸ ื“ืขื ืึทืจื˜ื™ืงืœ, ืื™ืš ื•ื•ืึธืœื˜ ื•ื•ื™ ืฉื˜ืืจืง ืจืขืงืึธืžืขื ื“ื™ืจืŸ ื ื™ืฉื˜ ืฆื• ืคืึทืจืœืึธื–ืŸ ื“ื™ื™ืŸ ืคึผืจืึทื“ื–ืฉืขืงืก ื ืึธืš ื›ืึทืงืึทื˜ื”ืึธื ืก. ืื•ื™ื‘ ืื™ืจ ืงืขื ืขืŸ ืžืึทื›ืŸ ืึท ืคึผืจืึธื“ื•ืงื˜ ื•ื•ืึธืก ืžืขื ื˜ืฉืŸ ื“ืึทืจืคึฟืŸ, ืื™ืจ ื•ื•ืขื˜ ืงื™ื™ื ืžืึธืœ ื–ื™ื™ืŸ ืฉืคึผืขื˜ ืฆื• ื’ื™ื™ืŸ ืฆื• ืึทืจื‘ืขื˜ืŸ, ื•ื•ื™ื™ึทืœ ืื™ืจ ื•ื•ืขื˜ ืึทืจื‘ืขื˜ืŸ ืคื™ืœืข ืžืึธืœ ื‘ืขืกืขืจ ืื•ืŸ ืžืขืจ ื™ืคื™ืฉืึทื ื˜ืœื™ ื•ื•ื™ ืžืขื ื˜ืฉืŸ ื•ื•ืึธืก ื”ืึธื‘ืŸ ืงื™ื™ื ืžืึธืœ ื’ืขืžืื›ื˜ ืึท ืกื˜ืึทืจื˜ืึทืคึผ. ืื™ืŸ ื“ื™ ืกื•ืฃ, ืขืก ืึทืœืข ื“ืขืคึผืขื ื“ืก ืื•ื™ืฃ ื“ื™ื™ืŸ ืืžื‘ื™ืฆื™ืขืก ืื•ืŸ ื’ืึธื•ืœื– ืื™ืŸ ืœืขื‘ืŸ.

ืื•ืŸ ืื™ืš ื•ื•ืึธืœื˜ ื•ื•ื™ ืฆื• ืขื ื“ื™ืงืŸ ืžื™ื˜ ื“ื™ ืคืจืึทื–ืข ื•ื•ืึธืก ืกื˜ื™ื•ื• ื“ื–ืฉืึธื‘ืก ื”ืื˜ ื’ืขื–ืื’ื˜ ืฆื• John Sculley (ืื™ืŸ ื“ืขืจ ืฆื™ื™ื˜ ืกืขืึธ ืคื•ืŸ ืงืึธืงืึท-ืงืึธืœืึท) ื•ื•ืขืŸ ืขืจ ืคืืจื‘ืขื˜ืŸ ืื™ื ืฆื• ืึทืจื‘ืขื˜ืŸ ืื™ืŸ ืขืคึผืœ:

"ืฆื™ ืื™ืจ ื•ื•ื™ืœืŸ ืฆื• ืคืึทืจืงื•ื™ืคืŸ ืฆื•ืงืขืจ ื•ื•ืึทืกืขืจ ืคึฟืึทืจ ื“ื™ ืจืขืฉื˜ ืคื•ืŸ ื“ื™ื™ืŸ ืœืขื‘ืŸ ืึธื“ืขืจ ื˜ืึธืŸ ืื™ืจ ื•ื•ื™ืœืŸ ืฆื• ื˜ื•ื™ืฉืŸ ื“ื™ ื•ื•ืขืœื˜?"

ืื™ืŸ ื“ื™ ืงื•ืžืขื ื“ื™ืงืข ื—ื“ืฉื™ื, ืžื™ืจ ื•ื•ืขืœืŸ ื™ืงืกืคึผืึทื ื“ ืื•ื ื“ื–ืขืจ ืžืึทื ืฉืึทืคึฟื˜, ืึทื–ื•ื™ ืื•ื™ื‘ ืื™ืจ ื–ืขื ื˜ ืื™ื ื˜ืขืจืขืกื™ืจื˜ ืื™ืŸ ืืจื‘ืขื˜ืŸ ืžื™ื˜ ืื•ื ื“ื–, ืฉื™ืงืŸ ื“ื™ื™ืŸ ื ืขืžืขื  ื–ื™ื› ื•ื•ื™ื“ืขืจ ืื•ืŸ ืžืึธื•ื˜ืึทื•ื•ื™ื™ืฉืึทืŸ ืฆื• [ืื™ืžืขื™ืœ ื‘ืืฉื™ืฆื˜].

ืžืงื•ืจ: www.habr.com

ืœื™ื™ื’ืŸ ืึท ื‘ืึทืžืขืจืงื•ื ื’