ืึทืœืข ืฆื• ื“ื™ ืคืึทืจืฉื˜ืขืœืŸ: ื“ื™ ืจื•ืกื™ืฉืข ืžืึทืจืง ืคื•ืŸ ืึธื ืœื™ื™ืŸ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ื”ืื˜ ื’ืขื•ื•ื™ื–ืŸ ื’ื™ืš ื•ื•ื•ึผืงืก

ื“ื™ TMT ืงืึทื ืกืึทืœื˜ื™ื ื’ ืคื™ืจืžืข ืกืึทืžื“ ืึทืจื•ื™ืฃ ื“ื™ ืจืขื–ื•ืœื˜ืึทื˜ืŸ ืคื•ืŸ ืึท ืœืขืจื ืขืŸ ืคื•ืŸ ื“ื™ ืจื•ืกื™ืฉืข ืžืึทืจืง ืคื•ืŸ ืœืขื’ืึทืœ ืึธื ืœื™ื™ืŸ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ืื™ืŸ 2018: ื“ื™ ืื™ื ื“ื•ืกื˜ืจื™ืข ืื™ื– ื“ืขืžืึทื ืกื˜ืจื™ื™ื˜ื™ื ื’ ื’ื™ืš ื•ื•ื•ึผืงืก.

ืึทืœืข ืฆื• ื“ื™ ืคืึทืจืฉื˜ืขืœืŸ: ื“ื™ ืจื•ืกื™ืฉืข ืžืึทืจืง ืคื•ืŸ ืึธื ืœื™ื™ืŸ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ื”ืื˜ ื’ืขื•ื•ื™ื–ืŸ ื’ื™ืš ื•ื•ื•ึผืงืก

ืžื™ืจ ื–ืขื ืขืŸ ื’ืขืจืขื“ื˜ ื•ื•ืขื’ืŸ ืคึผืœืึทื˜ืคืึธืจืžืก ืึทืคึผืขืจื™ื™ื˜ื™ื ื’ ืœื•ื™ื˜ ื“ื™ OTT (Over the Top) ืžืึธื“ืขืœ, ื“ืึธืก ืื™ื–, ืคึผืจืึทื•ื•ื™ื™ื“ื™ื ื’ ื‘ืึทื“ื™ื ื•ื ื’ืก ื“ื•ืจืš ื“ื™ ืื™ื ื˜ืขืจื ืขื˜. ืขืก ืื™ื– ื’ืขืžืืœื“ืŸ ืึทื– ื“ืขืจ ื‘ืึทื ื“ ืคื•ืŸ ื“ื™ ืงืึธืจืึทืกืคึผืึทื ื“ื™ื ื’ ืึธืคึผืฉื ื™ื˜ ืœืขืฆื˜ืข ื™ืึธืจ ืจื™ื˜ืฉื˜ 11,1 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ. ื“ืึธืก ืื™ื– ืึทืŸ ื™ืžืคึผืจืขืกื™ื•ื• 45% ืžืขืจ ื•ื•ื™ ื“ืขืจ ืจืขื–ื•ืœื˜ืึทื˜ ืคื•ืŸ 2017, ื•ื•ืขืŸ ื“ื™ ืฆื™ืคืขืจ ืื™ื– ื’ืขื•ื•ืขืŸ 7,7 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ.

ืึทื ืึทืœื™ืกืฅ ื“ืขืจืงืœืขืจืŸ ืึทื–ืึท ืึท ื‘ืึทื˜ื™ื™ื˜ื™ืง ืคืึทืจื’ืจืขืกืขืจืŸ ืื™ืŸ ืกืคึผืขื ื“ื™ื ื’ ืื™ืŸ ื“ื™ ืึธืคึผืฉื ื™ื˜ ืคื•ืŸ ืึธื ืœื™ื™ืŸ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ืคึฟืึทืจ ืขื˜ืœืขื›ืข ืกื™ื‘ื•ืช. ื“ืึธืก, ืกืคึผืขืฆื™ืขืœ, ืื™ื– ื“ืขืจ ื•ื•ื•ึผืงืก ืคื•ืŸ ื“ื™ ืคึผื™ื™ื™ื ื’ ื•ื™ืœืขื, ื“ื™ ืคืึธืจืฉืœืึธื’ ืคื•ืŸ ื•ื™ืกืฉืœื™ืกื™ืง ืื™ื ื”ืึทืœื˜ ื“ื•ืจืš ืึธื ืœื™ื™ืŸ ืกื™ื ืขืžืึทืก, ืคึผืึทืจื˜ื ืขืจืฉื™ืคึผืก ืคื•ืŸ ื‘ืึทื“ื™ื ื•ื ื’ืก ืžื™ื˜ ืœื™ื“ื™ื ื’ ืจื•ืกื™ืฉ ืื•ืŸ ื”ืึธืœืœื™ื•ื•ืึธืึธื“ ืกื˜ื•ื“ื™ืึธืก, ื•ื•ื™ ื’ืขื–ื•ื ื˜ ื•ื•ื™ ื“ืขืจ ืงืึทืžืฃ ืงืขื’ืŸ ืคึผื™ืจืึทื˜ืขืจื™ื™ึท.

ืึทืœืข ืฆื• ื“ื™ ืคืึทืจืฉื˜ืขืœืŸ: ื“ื™ ืจื•ืกื™ืฉืข ืžืึทืจืง ืคื•ืŸ ืึธื ืœื™ื™ืŸ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ื”ืื˜ ื’ืขื•ื•ื™ื–ืŸ ื’ื™ืš ื•ื•ื•ึผืงืก

ื“ื™ ื‘ืึทืฆืึธืœื˜ ืžืึธื“ืขืœ ืื™ื– ืงืึทื ืคืึทื“ืึทื ื˜ืœื™ ืื™ืŸ ื“ื™ ืคื™ืจืŸ - ื”ืึทื›ื ืึธืกืข ื‘ืืงื•ืžืขืŸ ืคื•ืŸ ื‘ืึทื ื™ืฆืขืจ ืคึผื™ื™ืžืึทื ืฅ ืึทืžืึทื•ื ื™ื“ ืฆื• 7,6 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ (ืึท ืคืึทืจื’ืจืขืกืขืจืŸ ืคื•ืŸ 70%). ื’ืึทื ืฆืข ื’ืขื‘ืจืื›ื˜ ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก 3,5 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ (ืคึผืœื•ืก 10%).

ื“ืขืจ ื’ืจืขืกื˜ืขืจ ืžืึทืจืง ืฉืคึผื™ืœืขืจ ืื™ืŸ ื˜ืขืจืžื™ื ืขืŸ ืคื•ืŸ ืจืขื•ื•ืขืš ืื™ื– ื™ื•ื•ื™ ืžื™ื˜ ืึท ื˜ื™ื™ืœืŸ ืคื•ืŸ 36%. ืึธืงืงืึธ ืื™ื– ืื™ืŸ ืฆื•ื•ื™ื™ื˜ ืคึผืœืึทืฅ ืžื™ื˜ 19%. ืื–ื•ื™, ื“ื™ ืฆื•ื•ื™ื™ ื‘ืึทื“ื™ื ื•ื ื’ืก ืงืึธื ื˜ืจืึธืœื™ืจืŸ ืžืขืจ ื•ื•ื™ ื”ืึทืœื‘ ืคื•ืŸ ื“ื™ ืื™ื ื“ื•ืกื˜ืจื™ืข ืื™ืŸ ื’ืขืœื˜ื™ืง ื˜ืขืจืžื™ื ืขืŸ.

ืœื•ื™ื˜ TMT ืงืึทื ืกืึทืœื˜ื™ื ื’ ืคืึธืจืงืึทืกืฅ, ืื™ืŸ 2019, ื“ื™ OTT ื•ื•ื™ื“ืขื ื‘ืึทื“ื™ื ื•ื ื’ืก ืžืึทืจืง ื•ื•ืขื˜ ื•ื•ืึทืงืกืŸ ืžื™ื˜ 38% ืื•ืŸ ื™ืงืกื™ื“ 15 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ. ืื™ืŸ 2023, ื–ื™ื™ึทืŸ ื‘ืึทื ื“ ื•ื•ืขื˜ ื–ื™ื™ืŸ ื•ื•ืขื’ืŸ 35 ื‘ื™ืœื™ืึธืŸ ืจื•ื‘ืœ. 




ืžืงื•ืจ: 3dnews.ru

ืœื™ื™ื’ืŸ ืึท ื‘ืึทืžืขืจืงื•ื ื’