Ukukhiqiza nokusebenza komuntu siqu kubalulekile empumelelweni yanoma iyiphi inkampani, kodwa ikakhulukazi kwabaqalayo. Ngenxa yeqoqo elikhulu lamathuluzi nemitapo yolwazi, sekulula kakhulu ukuthuthukisa nokuthuthukisa ukuhamba kwakho komsebenzi ukuze ukhule ngokushesha.
Futhi nakuba kunenqwaba yezindaba mayelana neziqalo ezisanda kwakhiwa, kuncane okushiwo ngezizathu zangempela zokuvalwa.
Izibalo zomhlaba ngezizathu zokuvalwa kokuqala zibukeka kanje:
Kodwa ngalinye lalawa maphutha linencazelo ehlukile ezimakethe ezahlukene. Ngaphandle kwamaphutha okuqalisa asobala, kukhona ambalwa angakhangi kodwa abaluleke kakhulu. Futhi namuhla ngithanda ukubhala ngabo. Kule minyaka eyisithupha edlule, ngeluleke ngaphezu kwama-40 ama-startups futhi ngizobhala ngamaphutha amathathu aphindaphindiwe kulowo nalowo wabo.
Iphutha 1: Ukungakhulumisani kahle eqenjini
Leli phutha livame ukwenzeka ngenxa yokuntuleka kokuxhumana nomnikazi wokuqalisa, kodwa ngezinye izikhathi kuvela ukungezwani phakathi kweminyango eminingana. Iqembu eliphumelelayo liyingxenye ebaluleke kakhulu yempumelelo yokuqala.
Ngokocwaningo olwenziwa nguHolmes, ukulahlekelwa yinzuzo yonke ezinkampanini ngenxa yokungaxhumani kahle kwaba ngu-$37 billion. Ngaphezu kwalokho, izinhlangano ezingaphezu kuka-400 e-United States naseBrithani zahlola izisebenzi futhi zaphetha ngokuthi izinkinga zokuxhumana zinciphisa umkhiqizo futhi zenza inkampani ilahlekelwe isilinganiso samaRandi ayizigidi ezingu-62,4 ngonyaka.
Uma kunabantu ababili noma abane kuphela ekuqaleni, konke ukuxhumana kwenzeka ngezwi: wonke umuntu uyayiqonda indima yakhe, indawo yesibopho, futhi wenza umsebenzi wakhe. Kodwa ngokushesha nje lapho abasebenzi abasha befika, zonke izivumelwano zomlomo ziyalibaleka, futhi ukuxhumana nge-imeyili ne-Skype kuyayeka ukusebenza.
Yini okufanele ngiyenze?
Lapho iqembu landa futhi kungena abasebenzi abasha abangazazi zonke izici zomkhiqizo, kuba kudingekile ukuhlela ukuxhumana. Nazi ezinye zezinhlelo zokusebenza ezidume kakhulu zokuxhumana kweqembu langaphakathi:
1. Slack. Isithunywa esidizayinelwe ngokukhethekile ukuphatha amaphrojekthi weqembu. Ikuvumela ukuthi udale iziteshi ezinezihloko, uhlanganise izinsiza zezinkampani zangaphandle, futhi uxhumane nethimba lakho ngokushesha okukhulu.
2. Asana - Isicelo seselula newebhu sokuphathwa kwephrojekthi emaqenjini amancane. Ithimba ngalinye lingazidalela indawo yokusebenza elula, ehlanganisa amaphrojekthi amaningi. Iphrojekthi, yona, ingabandakanya imisebenzi eminingi. Abasebenzisi abakwazi ukufinyelela umsebenzi bangawengeza, banamathisele amafayela, futhi bathole izaziso mayelana nesimo sawo. I-Asana ihlanganisa ngokuphelele ne-Slack: okokuqala kulula ukusetha imisebenzi, okwesibili ungaxoxa ngayo ngokushesha.
3. yocingo β isevisi yokuthumela imiyalezo ngokushesha. Nakuba lesi sithunywa singesona esithandwa kakhulu emazweni e-CIS, sihle kakhulu ekuxhumaneni okungakahleleki futhi sivumelane ngokushesha ngemininingwane yephrojekthi. Ungakha amaqembu amaningana anetimu ukuze uxoxe ngamaphrojekthi.
Uma udinga ukulawula hhayi kuphela ukuxhumana kwangaphakathi, kodwa futhi nokuxhumana namakhasimende kanye nomsebenzi womnyango wokuthengisa, awukwazi ukwenza ngaphandle kwe-CRM. Ngokufanelekile, ama-CRM akuvumela ukuthi udale indawo eyodwa yokuxhumana namakhasimende futhi udlulise konke ukuxhumana kusuka kuzithunywa ezisheshayo.
Iziqalo eziningi zixhumana namakhasimende ku-Gmail, ngakho-ke i-CRM yefu nokuhlanganiswa kwe-Gmail yisixazululo esilungile sokuqalisa.
Yini enye esiza ngayo i-CRM?
- Vumelanisa ulwazi phakathi kweminyango;
- Yehlisa izindleko zabasebenzi emsebenzini ojwayelekile
- Lungiselela ama-imeyili amaningi kanye nokulandelela
- Phatha ukuthengisa ngempumelelo
- Ukufinyelela okugcwele kudatha yekhasimende: umlando wokuthenga, isizathu sokushaya kwawo kokugcina, njll. kusuka kunoma iyiphi idivayisi noma kuphi emhlabeni.
- Ukubika umnyango ngamunye
- Izibalo eziphelele zemisebenzi yokuqalisa;
- Dlulisa ukuxhumana namaklayenti ukusuka kumeyili, Ikhalenda, i-Google Drayivu kanye ne-Hangouts ku-interface eyodwa futhi ukhiphe inqwaba yamathebhu.
- Ungalahlekelwa umkhondo
Ngezansi ngizokhuluma kafushane ngama-CRM e-Gmail esisebenze nawo, nge-caveat kumibandela ebalulekile kithi: isixhumi esibonakalayo esicacile ngaphandle kokugibela, inani eliphansi kanye nesevisi eyanele yokusekela.
Ayembalwa ama-CRM anjalo - ngokunembe kakhulu, amabili kuphela.
I-NetHunt β i-CRM egcwele ngokugcwele ngaphakathi kwe-Gmail ukuze yenze izinqubo ngokuzenzakalelayo futhi ilawule ukuthengiswa esiteji kusukela ekufakeni isicelo kuye kokwenziwayo. Kuhlanganisa isethi yezici zokuphatha abaholayo, ukuthuthukisa ubudlelwano bamakhasimende, ukuqapha ukuthengisa kanye nokuvala amadili.
Njengoba umlando wokuxhumana namakhasimende ugcinwe efwini, awulahleki uma omunye wabathengisi ehamba futhi etholakala .
Izinzuzo: isixhumi esibonakalayo somdabu, ukusebenza okunwetshwe kakhulu (kwamanye ama-CRM kufanele ukhokhele ngokwehlukana ukuze uthole izici ezengeziwe ezifana nama-imeyili amaningi), ukuhlanganiswa ne-G-Suite kanye nenani. Eziqalweni eziningi, intengo ibalulekile - isiqalo esinabantu abangu-4-5 ngeke sikwazi ukukhokhela i-CRM ngamarandi angaphezu kuka-150 ngenyanga (intengo ye-NetHunt ngomsebenzisi ngamunye/ngenyanga ingu-$10 kuphela). Ukuhlanganisa okuhlukile umphathi womuntu siqu kanye nokwesekwa okuhle.
Kuma-minuses: akukho ukuhlanganiswa okuqondile nezinsizakalo zokuthumela i-SMS kanye nomklamo wenguqulo yeselula akuwona neze ubungane.
Okwesibili ukuqaliswa kwe-Estonian I-Pipedrive, okuhlukile ngokuthi banekhono lokwamukela izingcingo kanye nohlelo lokusebenza olusebenziseka kalula. Kodwa-ke, intengo yabo yokusebenza okuthuthukile ingu-$49/umuntu ngenyanga, engafanele wonke umuntu.
Iphutha 2: Ukuchazwa komdali
Iphutha elivame kakhulu elidala ukuthi u-90% weziqalo zihluleke abasunguli bazo. Njengoba sebethole umzuliswano wokuqala wokutshalwa kwezimali, abaningi babo babona lesi sigaba njengehora labo elingcono kakhulu. Isihogo esikhethekile yilabo ababizwa ngokuthi "abaholi abanobungane" abathi, ngenkathi bencoma ukuqala kwabo futhi benza izingxoxo, banganaki ngokuphelele ukuthuthukiswa kobuchwepheshe bengqondo yabo. Bakulungele ukujaha ukunyathelisa ku-The Verge noma i-TechCrunch iminyaka, kuyilapho ukuqalisa kwabo kuncipha ngokudabukisayo ngenxa ye-inetia yenkazimulo yayo yangaphambili. Ngokuvamile uzobathola ezingqungqutheleni ezinamacala akhuthazayo mayelana nendlela yokuthola imali kumtshali-zimali futhi uhlomise ihhovisi lokuklama, kodwa ngeke basho lutho mayelana nokuthi kwenzekani ekamelweni lokusebenza.
Ukungakwazi ukucabanga kabusha ngombono wokuqala wokuqalwa kuyinselele yabanikazi bamabhizinisi abaningi. Abanikazi bokuqalisa bavame ukuphendukela kimi ukuze baqinisekise ukunemba kwemibono yabo esikhundleni sokuthola ulwazi lwangempela. Abakunaki ukuhlaziywa kwemakethe, impendulo yabasebenzisi kanye nemibono yabasebenzi.
Abanikazi bokuqalisa babona ukwehluleka namaphutha njalo kuzo zonke izigaba zokuletha umkhiqizo emakethe noma ukumaketha njengenselele yomuntu siqu futhi balwela ukufakazela ukuthi umbono wabo uzosebenza nakanjani. Futhi abanye abaqondi lutho.
Lezi yiziqalo lapho ingxenye enkulu yemali isetshenziselwa ukumaketha kanye ne-PR. Izinga lokugxuma ngemva kwesivivinyo samahhala liphezulu ngendlela engafanele, futhi i-G2Crowd nezinye izinkundla zigcwaliswa ngenqwaba yezibuyekezo zabasebenzisi ezimbi. Abasebenzi ekuqaliseni okunjalo bakhethwa ukuba bathembeke kuphela: uma ngisho noyedwa wabo ebuza uMcabango woMdali Omkhulu, bavalelisa kuye ngokushesha.
Uhlu lweziqalo ezinomholi onothando lubekwe phezulu yiTheranos, inkampani ehlola igazi manje esolwa ngokukhwabanisa nokudukisa abasebenzisi. Ekupheleni kuka-2016, abatshalizimali babiza amaRandi ayizigidi eziyizinkulungwane ezingu-9, ephakeme kunokulinganisa kokuqala kokuqala kwe-20 Silicon Valley kuhlangene. Eminyakeni embalwa kamuva, inkohliso yembulwa futhi umhlaba wonke wafunda ukuthi umqondo wokuthi umdali u-Elizabeth Holmes wayekholelwa kakhulu wawungeke ufezeke.
Yini okufanele ngiyenze?
Ukuze isithombe sangaphandle sihambisane nezinqubo zangaphakathi ekuqaleni, udinga iqembu elihle. Uma uyisiqalo sokuqala ngaphandle koxhaso lwangaphandle, ngeke ukwazi ukuheha uchwepheshe omuhle ngeqembu elinobungane namakhukhi ehhovisi.
Kunezindlela ezimbalwa zokuhlanganisa iqembu elikhulu ngaphandle kokubandakanya abangani nezihlobo:
1. Nikeza ukwabelana ekuqaleni: Umkhuba ojwayelekile wokunikeza izinketho noma amasheya enkampanini. Funda kabanzi mayelana nokusatshalaliswa kwezimali ekuqaleni . Njengoba cishe kungenakwenzeka ukuphetha isivumelwano senketho ekuqalisweni okubhalisiwe eRussia ngaphandle kokudala inkampani ye-offshore, bheka amaphuzu alandelayo.
2. Inkululeko nokuzibophezela: kuchwepheshe omuhle, ukubandakanyeka kanye nezinga lenkululeko ngokuvamile kubaluleke kakhulu kunemali (kodwa hhayi isikhathi eside). Isisebenzi esizizwa siyingxenye yephrojekthi epholile futhi esingakhetha isu namaqhinga ukuze sifinyelele umgomo ngokubona kwaso singakwazi ukusheshisa ukukhula kokuqalisa izikhathi ezingu-3. Mnikeze ukufinyelela kuzibalo, unikeze njalo impendulo enemininingwane, futhi wabelane ngezinhlelo zesikhathi eside. Isisebenzi esinjalo siyawaqonda amakhono okuqalisa, singakwazi ukuhlola ngokucacile izinsuku eziwumnqamulajuqu futhi sibone izingqinamba zomkhiqizo ngaphambi kokuba abasebenzisi bazibone.
3. Thatha amathalenta amancane: Iningi labafundi abanethalente lihlala isikhathi eside lingabonwa abaqashi. Bheka onjiniyela abancane kanye ne-QA kuma-hackathons, phakathi kwabathweswe iziqu kanye nezinkundla ezikhethekile. Izifundo eziningi zokuqeqesha zibandakanya amaphrojekthi wangempela iqembu elifunda kuwo. Faka isiqalisi sakho futhi ubeke iso kubafundi abanekhono.
4. Nikeza ithuba lokuthuthukisa ngaphandle kwephrofayela yakho: Kuhle uma isisebenzi singakwazi ukufunda ngaphakathi nangaphandle komsebenzi wenkampani futhi sithuthukise hhayi endaweni yaso kuphela, kodwa nasezindaweni ezihlobene. Ukuqala kunikeza insimu ekahle yokuthuthukiswa okuphelele, isekela futhi ihlakulele isinyathelo sabasebenzi.
5. Qeqesha abasebenzi: Ukuthuthukiswa kwabasebenzi kuwutshalomali olufanele esikhathini esizayo sokuqalisa. Ngisho noma ngemva kwezinyanga eziyisithupha omunye wabo uya enkampanini enkulu ukuze athole iholo lemakethe. Xoxisana ngezaphulelo ezingqungqutheleni ezikhethekile, ukufundisa abasebenzi futhi uthenge ukufinyelela ezifundweni eziku-inthanethi.
Futhi iseluleko esiyinhloko siwukuvuma ukuthi ngisho nongqondongqondo njengawe kungenzeka ukuthi unephutha. Futhi-ke impendulo evela kubasebenzi izobonwa njengamaphuzu okukhula okungenzeka, hhayi njengomsindo ongenalutho.
Iphutha lesi-3: Ukwenza umkhiqizo ngaphandle kokuqapha imakethe
Ezimweni ezingu-42%, ukuqalisa kwehlulekile ngoba kuxazulule izinkinga ebezingekho. Ngisho neqembu lamaphupho, umholi okhaliphile nokumaketha okumangalisayo, kungase kuvele ukuthi akekho onentshisekelo kumkhiqizo wakho. Yini eyonakele ngesikhathi?
I-Treehouse Logic, i-app yokwenza ngokwezifiso, ichaze isizathu sokwehluleka kokuqaliswa kwayo ngale ndlela: βAsizange siyixazulule inkinga yemakethe yomhlaba wonke. Uma sixazulula izinkinga ezinkulu ngokwanele, singafinyelela Β»
Ithimba likholelwa ekugcineni ukuthi imakethe ilinde umkhiqizo wabo futhi aliqondi ukuthi kungani abatshalizimali bakwa-AngelList bengayitshali imali kuyo ngokushesha. Abaqalayo bakhetha izindawo zomsebenzi abazithakaselayo bona, hhayi kubatshalizimali. Ngakho-ke, bakha imikhiqizo nezinsizakalo zebhizinisi, bathuthukise izinsizakalo zisebenzisa ubuchwepheshe obuphezulu, futhi bathuthukise nobuchwepheshe kwezemfundo ne-IoT. Abatshalizimali be-Venture banentshisekelo ku-fintech, izinsiza ze-logistics, izimakethe, ukudayisa kanye nobuchwepheshe bemboni yokudla.
Yini okufanele ngiyenze?
Wonke umqondo wokuqalisa uhamba cishe ngomjikelezo ofanayo ngaphambi kokuqaliswa kwawo. Esigabeni ngasinye kubalulekile ukunaka ama-nuances:
Isigaba 1. Ukubhala uhlelo lwebhizinisi. Abantu abaningi bacabanga ukuthi lesi sigaba ngesabantu ababuthaka, futhi baqonde esigabeni sesithathu. Cishe ingxenye yazo zonke iziqalo ezihlulekile ayizange ithole uxhaso olwanele. Khumbula ukuthi ukufinyelela iphuzu lokuphumula kungase kuthathe isikhathi eside kunalokho ocabanga ngakho. Umthombo oyisipele woxhaso kanye nezindleko eziphusile yikhona okuhlukanisa iziqalo eziphumelelayo.
Isigaba 2. Ukuhlolwa kwesidingo semakethe. Cwaninga imboni yakho futhi uqaphe amathrendi akamuva. Kubalulekile ukubala ukuthi yimuphi kubo ozohlala isikhathi eside: qhathanisa izibalo nokukhula embonini. Cwaninga izimbangi eziqondile nezingaqondile: ukuma kwazo, isabelo semakethe, ukuthuthukiswa. Ubani owashiya imakethe futhi ngani?
Isigaba 3. Yazi izethameli zakho ozihlosile. Izingxoxo, izinhlolovo emaqenjini anezihloko. Buza ezinkundleni, emaqenjini e-Facebook, abangani nabantu obajwayele. Ucwaningo olunjalo luthatha izinyanga ezifika kwezi-2, kodwa akukho nokukodwa kokuqala engikwaziyo okwashiywa ngaphandle kwemininingwane ngemva kokufunda yonke imiphumela yocwaningo. Kunengqondo ukudala nokuhlola imibono ehlukene engxenyeni encane yezethameli ezithembekile.
Uma uyisiqalo esincane esidlule kuzo zonke izigaba endleleni eya ekukhuleni okuzinzile noma usuzokwethula iphrojekthi yakho, yabelana ngamaphutha akho kumazwana.
Ukutshalwa kwezimali okuhle nokukhula kuwo wonke umuntu!
Source: www.habr.com