Lena i-podcast enabadali bokuqukethwe. Isivakashi sesiqephu - u-Alexey Kochetkov, i-CEO , ngendaba emayelana nomculo wokukhiqiza kanye nombono wakhe wokuqukethwe komsindo wesikhathi esizayo.
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Alexey Kochetkov, CEO
: Njengoba singakhulumi kuphela ngombhalo nokuqukethwe okuyingxoxo, ngokwemvelo, asizange sizibe umculo. Ikakhulukazi, kuyindlela entsha impela kule ndawo. U-Alexey, uyi-CEO yephrojekthi . Lena isevisi yokusakaza edala umculo okhiqizayo. Ngitshele ukuthi isebenza kanjani?
U-Alexey: Umculo okhiqizayo udalwa ngesikhathi sangempela ngama-algorithms. Lona umculo ongashintshwa, usetshenziswe kunoma yimuphi umkhakha, owenziwe ngezifiso, njalonjalo. Ihlanganiswa ngesikhathi sangempela kusuka enanini elithile lamasampuli.
Isampula ucezu lomculo wonke umculi anethuba lokuluqopha. Okusho ukuthi, umculo wokukhiqiza udalwa kusukela, njengoba besho ngesiNgisi, amasampula enziwe abantu [amasampula adalwe abantu]. I-algorithm iyawahlaziya futhi ikudalele wena ukusakaza.
U-Alina: Kuhle. Umculo udalwa i-algorithm, i-algorithm idalwe abantu.
Kunengqondo ukukhuluma kancane ngesizinda sale phrojekthi, mayelana nokuqala kwayo. Kungani unqume ukukwenza? Ingabe lokhu bekuhlobene nezintshisekelo zakho zomculo?
U-Alexey: Njengoba besho, ama-startups azalwa ngenxa yobuhlungu. Ngangigijima futhi uhlangothi lwami lwalulokhu lubuhlungu ngenxa yokushintsha umculo. Ngaleso sikhathi, kwafika umbono engqondweni yami: kungani ungadali uhlelo lokusebenza lapho amasampula azohlelwa abe ukwakheka okungapheli okuhambisana nejubane engisebenza ngalo. Yile ndlela umbono wokuqala kaMubert wazalwa ngayo.
Ithimba laqoqwa ngosuku olufanayo futhi laqala ukwakha umkhiqizo, okwathi kamuva, wenza ama-pivots amaningana. Kodwa umqondo ngokwawo uyafana nalokho okwadalwa ngosuku lokuqala.
Lona umculo ongenasiqalo, isiphetho, ikhefu noma izinguquko phakathi kwezingoma.
U-Alina: Ingabe isizinda sakho somculo ngandlela thile sibe nomthelela ekukhetheni kwakho noma izinyathelo ezithile ezithathwe ngesikhathi sokuthuthukisa isicelo?
U-Alexey: Cha. Nginesizinda somculo we-jazz, futhi akusizi kangako lapha. Ngiyawazi amanothi, ngiyazi ukuthi idlalwa kanjani i-bass ephindwe kabili nokuthi umculo uqukethe ini.
Ngangihlale ngiphethe ibhesi. Kuwo wonke amabhendi engangikhona kuwo, ngangihlala ngithatha amaza aphansi futhi ngidlala i-bass ephindwe kabili, isiginci se-bass, nama-bass synthesizer. Lokhu akusizi ngoMubert. Ngiyazi nje ukuthi umculo usebenza kanjani, ngiwulalela kakhulu, futhi sekuyisikhathi eside ngiqiniseka ukuthi awukho umculo omubi noma ukunambitheka okubi.
Kukhona ukunambitheka komuntu siqu kanye nendlela yomuntu siqu yomculo. Umuntu ngamunye unokwakhe, futhi umuntu ngamunye unelungelo lokukhetha umculo futhi ngaleyo ndlela abonise lokho akuthandayo.
Ukwazi kancane ngamanothi nokuvumelana nezinto kuyangisiza. Kodwa ngokuvamile, ngaphandle kwami, abanye abaculi abangaba ngamashumi amahlanu basebenza ku-Mubert, ababambe iqhaza ngenkuthalo ekuthuthukiseni isikhombimsebenzisi, izinhlelo zokubeka umculo kanye nezinhlelo zezobunhloli zokwenziwa. Laba ngabantu abahlale benikeza izeluleko futhi babe nomthelela wokuthi uMubert uzwakala kanjani namuhla.
U-Alina: Singasho yini ukuthi uhlobo lomculo olukhiqizayo empeleni oluhlanganisa ngokuhambisana neminye imisebenzi?
Isibonelo, ngokuvamile ukubhala umbhalo noma ukusebenzela umculo akuyona into oyithandayo. Abanye abantu bangajwayela, kodwa abanye abakwazi. Ingabe umculo we-algorithmic unganikeza umphumela we-synergistic, ngokuphambene nalokho, ozokuvumela ukuthi ungene esimweni sokugeleza?
U-Alexey: Lena inkolelo-mbono, futhi sizama ukuyihlola.
Maduze bazobe befundela umculo okhiqizayo - senza isicelo ngokuhlanganyela ne-Bookmate. Abantu bagijima ama-marathon ngenkathi belalele umculo okhiqizayo, futhi lolu ukuphela kwesicelo esikuvumela ukuthi ugijime ngaphandle kokushintsha ijubane lakho amahora amane, ayisishiyagalombili, ayishumi nesithupha, njalonjalo. Basebenza futhi bafundele lo mculo. Lokhu kungase kube indlela epholile yomculo - ukuba umxhasi wokuzilibazisa kwakho. Kodwa lokhu kuyi-hypothesis.
U-Alina: Futhi ingabe uyayivivinya ngokusebenzisana?
U-Alexey: Kuqinisekiswa ngokubhaliselwe kanye nokuhlolwa, okwenzeka nsuku zonke eMubert. Isibonelo, ukuzindla kuyisiteshi sethu esithengwe kakhulu.
Kuneziteshi ezintathu ezikhokhelwayo sezizonke: Zindla, Lala futhi Uphakeme. Iphezulu i-dub, i-reggae. Okudume kakhulu ukuzindla, ngoba ngesikhathi sokuzindla umculo akufanele ume noma ushintshe. U-Mubert uyakwenza.
U-Alina: Futhi High for what states, uma kungathathwanga ngokoqobo? (ehleka)
U-Alexey: Nethezeka, khululeka, yizwa uhlobo oluthile lokuxhumana, nokunye.
U-Alina: Kuhle. Ngicela ungitshele, ngokubona kwakho, ingabe umculo okhiqizayo - u-algorithmic, uyaphindaphinda, uhlala isikhathi eside - uyinto entsha ngokuyisisekelo noma uhlobo oluthile lokuqhubekela phambili lomculo wohlanga, we-shamanic nowokuzindla?
U-Alexey: Kuyinto efana nempinda.
U-Mubert waqala ngo-2000 lapho ngiphinda ngiqopha [ingoma] evela kuRadio Monte Carlo . Yathi ingena nje emsakazweni, ngangilokhu ngiyiqopha ekhasethi ngaze ngaqopha lonke uhlangothi lwaleyo ngoma. Ngabe ngenza okufanayo ngakolunye uhlangothi. Ngenxa yalokho, ngaba nekhasethi lonke okwaqoshwa kulo kuphela i-Bomfunk MC's - Freestyler.
UMubert ubuyela kulezi zikhathi. Abantu abaningi basebenzisa umculo ekuphindaphindeni. Bavula ithrekhi ethile futhi basebenze kuyo usuku lonke noma badlale imidlalo isikhashana.
Umculo okhiqizayo esimweni okuwo awunawo wonke amadrama anganikezwa u-DJ. Uyaqonda ngesikhathi sangempela ukuthi yini edinga ukukhuliswa manje , manje yehlise, yandise ukuvumelana noma inciphise. Umculo okhiqizayo ulwela lokhu kuphela.
Futhi singamavulandlela ekudaleni idrama emculweni okhiqizayo, esifunde ukuwudala omude ngokungenamkhawulo, oshelelayo futhi oqondakalayo. Manje sifunda ukwenza idrama kuyo.
Njengoba sisanda kukhombisa esitolo sakwa-adidas. Sakhe isethi ka-DJ engenaye u-DJ, futhi abantu abaningi badanse kamnandi behambisana nomculo. Kwazwakala ezingeni lama-DJs aseJalimane, okwakuthi, ngokomthetho, ababhali bamasampula. Kodwa kwakuyisethi eyadalwa nguMubert.
Ukuphendula lo mbuzo, umculo wokukhiqiza uthatha imvelaphi yawo ekuphindaphindweni futhi ugcina kokuthile esingakakwazi ukuyicabanga.
U-Alina: Isebenza kanjani i-algorithm?
U-Alexey: I-algorithm ihlaziya imingcele eminingi: umculo, isigqi, ukugcwala, "ukukhuluphala" komsindo, insimbi. I-tempo yayo, ithoni nokunye. Inqwaba yamapharamitha anomgomo. Okulandelayo kuza amapharamitha we-subjective. Lolu uhlobo, umsebenzi, ukunambitheka kwakho. Kungase kube namapharamitha ahlobene nedatha yendawo. Uma ufuna ukuhlanganisa, isibonelo, umfudlana wedolobha, udinga ukuqonda ukuthi idolobha laseBerlin lizwakala kanjani.
Uhlelo lwe-AI lapha luhambisana nokuqinisekisa ukuthi imingcele ye-subjective iyagcwaliseka. Ukuze ngesikhathi seminye yemisebenzi yakho uthole umculo osuselwe ekuthandeni kwakho nakulezo zinto osuvele ukwazile ukuzikhombisa kulolu hlelo.
Maduze sizokhipha uhlelo lokusebenza lapho ungakwazi ukuthanda, ukungawuthandi, umculo "oyintandokazi" futhi ube nomthelela wesitayela sakho. Lolu kuzoba uhlelo lokusebenza lokuqala emhlabeni olungenalo ishadi elabiwe. Asinayo ngisho kusizindalwazi sethu into efana neshadi elivamile lokuduma noma ukungathandwa kwamasampuli namaciko. Ngayinye ineshadi layo, eliqukethe inhlanganisela yamapharamitha. Ngokusekelwe kuzo, isistimu ifunda futhi idale eyakho ingoma.
U-Alina: Empeleni esikushoyo ukuthi kumsebenzisi we-Mubert ngamunye, kunezingoma eziningi zemisindo yezingxenye ezahlukahlukene zempilo yabo.
U-Alexey: Yebo. Lokhu ukusakaza-bukhoma komuntu siqu kokuqala.
U-Alina: Kuhle. Usuqalile ukukhuluma ngokubambisana ne-adidas, kodwa sicela usitshele mayelana nokusebenzisana nemikhiqizo jikelele. Zibukeka kanjani?
U-Alexey: Umculo uyindlela yokudala eseduze kakhulu kubantu. Ngakho-ke, uma umkhiqizo ufuna ukusondela kumuntu, udinga ukwenza lokhu ngomculo. Bambalwa abantu abazi ngalokhu okwamanje, kodwa lawo mabhrendi awaziyo aseqalile ukukwenza.
Isibonelo, i-adidas ibamba amaphathi avelayo avele avele kwezinye zezitolo zabo. Azikhangiswa. Amanye amabhrendi axhasa amaqembu anetimu.
Kufanele bathuthele kubani uma kungekhona kubuchwepheshe obusha? Banezinketho ezimbili: bathatha i-DJ ephezulu noma ubuchwepheshe obuphezulu. Uma kungenzeka ukuhlanganisa lokhu - njengoba senzile nge-adidas, lapho amasampula ethu enikezwa omunye wabakhiqizi abaphezulu eBerlin. - umuntu odale izinto zikagesi. Khona-ke kuzalwa inhlansi ekhanyayo, ecwebezelayo ukuze umkhiqizo ukwazi ukuzimemezela.
Kunoma yimuphi umkhiqizo, umculo uwukuphakela ulwazi.
U-Alina: Uma sikhuluma ngamaphathi ... Ngokwemvelo, kunabantu abaningi lapho. UMubert wazi kanjani ukuthi hlobo luni lomculo okufanele alwenze? Ukwenza kube ngokwakho kusebenza kanjani kulesi simo?
U-Alexey: Iphathi ngokwezifiso ephathini, idolobha edolobheni. Konke lokhu…
U-Alina: Ingqikithi.
U-Alexey: Yebo, ibhizinisi esingashuna kulo. Ukwenza kube ngokwakho kusuka esikhathini sakho sosuku nosuku kuye kwezinye izinto zomhlaba. Njengoba ngike ngachaza: kukhona imingcele inhloso, kukhona subjective. Isethi yemingcele ye-subjective uhlobo, idolobha, wena, ekuseni. Noma yini. Inhloso - ukugcwaliswa komsindo, i-tempo, ithoni, i-gamma, njalonjalo. Zonke lezo zinto zingalinganiswa ngobuqotho.
U-Alina: Ucabanga ukuthi umculo wokukhiqiza nomculo uwonke uzothuthuka? Ingabe i-algorithm izothatha indawo yomqambi ongumuntu noma u-DJ esikhathini esizayo?
U-Alexey: Akukho lutho. Isikhethi sika-DJ sizosala. Akunakwenzeka ukuhlanganisa umculo opholile kuno-DJ, kungaba ithrekhi noma umculo oyisampula. Phambilini oDJ bebebizwa ngabakhethi, lo msebenzi usazoqhubeka ngoba baqoqa “amanoni”.
Ukuthuthukiswa komculo okhiqizwe kuzoholela ekutheni uvele kuwo wonke amafoni, ngoba uhlinzeka ngamathuba ahluke kancane okujwayela nokwenza lo mculo ube ngokwakho. Futhi izoqukatha okukhethiwe kombhali. Isibonelo, sizokwazi ukushintshanisa izizukulwane ezithile futhi siqonde ukuthi umqeqeshe kanjani u-Mubert wakho, nokuthi ngiqeqeshe kanjani owami. Kufana nanamuhla ngezinhlu zokudlalayo, ezingeni elijulile kuphela.
U-Alina: Kuvela ukuthi ikusasa lomculo okhiqizwayo liyi-symbiosis yomdali womuntu kanye ne-algorithm ehlaziya yonke into eyenzekayo ngokujulile nangokunembile?
U-Alexey: Impela.
U-Alina: Kuhle. Futhi ekugcineni - imibuzo yethu emibili. Umculo uyasiza...
U-Alexey: Phila, phefumula.
U-Alina: Ingoma engcono kakhulu yile...
U-Alexey: Okuthi "ukufaka".
U-Alina: Kuhle, ngiyabonga kakhulu.
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PS Kuphrofayili - izixhumanisi kuzo zonke iziqephu ze-podcast yethu.
Source: www.habr.com