Ama-SEO amnyama nezindlela ezingcono kakhulu zokuphromotha. Umuntu omdala, ekhemisi, indaba, dating. Shestakov | Abantu PRO #75

Kumagazini we-75, u-Sergey Pavlovich uqhubeka nengxoxo yakhe no-Oleg Shestakov, umsunguli kanye nomnikazi we-Rush-analytics.ru kanye ne-Rush-agency.ru.

Kungani i-pharma "imnyama"?

U-Sergey Pavlovich (ngemuva kwalokhu - SP): - Kungani i-pharma (inothi - imithi) "imnyama"? Ngiyazi ukuthi indlela i-Interpol elwa ngayo naye igcwele amathafa. Bengicabanga ukuthi uhlobo oluthile “lwempunga” - kahle-hle, i-Generic, baseNdiya phela.

U-Oleg Shestakov (ngemuva kwalokhu - OS): – Ngafunda ekhemisi mina. Okungukuthi, ngibheke, nginesithakazelo ekutheni ubuchwepheshe "abamnyama" busebenza kanjani. Asisebenzi nekhemisi; asisebenzi nanoma yini engekho emthethweni futhi ongayithola ngayo imbongolo yakho ngokuhamba kwesikhathi. Angiyincomi kunoma ubani.

SP: - Ingabe lokhu akusebenzi manje? Ebusheni bami, ngicabanga, basebenza.

I-OS: - Ngesinye isikhathi ngathululela umuntu omdala emnyango. Kwakukhona imali enhle lapho, kwakungunyaka wesi-9 - ngisanda kuqala nomuntu omdala. Ngisebenzise izinhlelo zokusebenzisana zaseRussia (khumbula, imilayezo ye-SMS ekhokhayo)? Nalapho-ke sakhipha okuqukethwe, uma efake i-SMS, sikhipha okuqukethwe akukhokhele.

SP: - Manje umuntu omdala akasebenzi. Kunoma yikuphi, ngangivame ukuthumela ugaxekile kumuntu omdala - kwaba kanjalo! Manje konke kufile.

I-OS: - Kufanele ube ngubani? Ubani okufanele abe umuntu ukuze akhokhele izithombe zobulili ezingcolile nge-SMS efonini yakhe? Kufanele ube ubani? Angazi.

SP: - Emuva ngaleso sikhathi, imali eningi yenziwa ngokuchofoza kwe-wap, ukubhaliswa kwe-wap ...

I-OS: — Lena indikimba “emnyama”. Ngisho namanje, i-Google ne-Yandex basaphila - bavimbela amasayithi lapho kunokuchofoza kwe-wap; bayayivimba, bavele bayikhiphe emiphumeleni yosesho.

Ingabe ukukhangisa okukhokhelwayo kwe-Google kuyethula kanjani inkohliso?

SP: - Kuphuma kancane esihlokweni. Isibonelo, ekukhangiseni okukhokhelwayo kwe-Google, kuvela kanjani izinto ezikhokhelwayo ezikhohlisa abahola impesheni: "Umbuso awukukhokheli ama-ruble ayizinkulungwane eziyi-100 ngonyaka - thola ukuthi kanjani ..."? Bese bethatha imali kulo muntu ohola impesheni oneshwa ngesinyathelo ngasinye asithathayo.

I-OS: - Ngakho-ke lokhu kuyi-infotraffic! Lena akuyona inhlangano yezezimali ye-Forex, lapho kudingeka khona ilayisense. Kumane kuyithrafikhi yolwazi. Ukuthi abafana bathenga le mininingwane eshibhile, bayilayishe ekhasini lokufika, bese izikhungo zezingcingo zikhohlisa abahola impesheni. Ngicabanga ukuthi, yiqiniso, angama-fagots aphelele, awukwazi ukwenza lokhu, kodwa kusemthethweni - lesi sihloko. Ufunani? Abakwazi ukukubheka. Ungakhononda ngokukhwabanisa ku-Google, mayelana nokukhangisa, kodwa ngokuvamile akunjalo.
Uyazi, ungavala yonke into. Ubani owaziyo, ake sithi, yini i-cloaching?

Kuyini "i-cloac"?

SP: - Ngiyazi ingxenye yethiyori, kodwa angikaze ngazi ukuthi isetshenziswa kanjani. Tshela.

I-OS: — Kusukela egameni elithi cloaking (ukufihla). Okusho ukuthi, awukwazi ukumodareyitha ohlelweni oluthile lokukhangisa. Awukwazi ukuba nekhasino, isibonelo... (ikhasino, yithi, ayisebenzi - iyasikwa noma kunjalo). Uthatha futhi uthumele okuqukethwe okukodwa ukuze kulinganiswe, ngokwemibandela, ezinye izitulo. Lapha sihlezi ezitulweni, nina nidayisa izihlalo - ikhasi lokufika elinezihlalo. Kulinganiselwe - ushintsha okuqukethwe. Ku-Facebook, Yandex, Edwards - nomaphi lapho izinhlelo zokukhangisa zikukhohlisa khona. Inkampani iqala ukukhula - ushintsha ikhasi lokubikezela, ushintshe ubuciko ukuze...

SP: — Uthela amanyala kumbe amaphilisi esikhundleni sendle.

I-OS: - Uyigcwalise, futhi yilokho. Into eyinhloko ukuthi ayinalo ulaka, ukuze bangaphonsi ukuhlukumeza kuwe.

SP: - Uma ngizwa ngalokhu, ngiyacabanga: kungani ungenzi inketho elula? Bheka, nginewebhusayithi: ake sithi, kukhona ukudla kwezilwane, amavithamini - lena iwebhusayithi yami "Zookeeper"; futhi ngiyayithumela (leli sayithi) ukuze lilinganiselwe, bese ngivele ngiyiguqule ngiyenze isayithi yezocansi nge-FTP.

I-OS: - Yebo, yebo, lokho kungenziwa.

SP: “Kodwa bangitshele, uyazi ukuthini? Ukuthi bangena cishe njalo ngehora - labomengameli abakugunyazile, futhi babheke ukuthi ingabe kukhona yini okushintshile nawe...

I-OS: - Yebo, lokhu kuyindaba ephelele ...

SP: - Ingabe beza ngempela ukuzobheka noma yini?

I-OS: - Ngokuqinisekile. Kukhona okuhlola nama-bots, futhi yilokho. Konke lokhu kulinganiselwe. Kodwa ungenza okuthile: ungakwazi ukwazi wonke amahhovisi e-IP omengameli futhi ubanike lokhu okuqukethwe. Uke wacabanga ngakho?

SP: - Ngokusebenzisa i-cloaca. Cha, ngiyazi - nge-cloaca.

I-OS: - Ngokuvamile, konke lokhu kwenziwa ezimbonini. Kukhona abafana abalima ama-akhawunti ku-Facebook: bayawaphatha, bawapompa, bawathumele, bese bevula i-akhawunti yokukhangisa. Njengokulwa nokukhwabanisela enjinini yokusesha ku-Facebook - uma kukhona okungeyona into ejwayelekile... Ngesikhathi use-Facebook, eminyakeni emibili kamuva waqaphela ukuthi ungakhangisa lapho futhi ubhalise lapho usufikile. Ngemva kweminyaka engu-5, isibonelo, ngaqala ukukhangisa lapho.

Futhi lowo mfana ngosuku lokuqala waya ku-Facebook Ads ehhovisi eliyinkimbinkimbi kakhulu futhi waqala ukuthulula - vele, wayevinjelwe. Ngakho-ke, iphonswa phezulu, ithuthukiswe, khona-ke lawa mahhovisi okukhangisa aqala, aqala ukukhangisa lapho, bese kuba i-cloach, okungukuthi, iphonswa phezulu. Ngibe necala elithokozisayo: kungakhathaliseki ukuthi ngathola kanjani izandla zami esipheqululini esibhalwe ngokukhethekile sokuvala nokusebenza ku-Facebook.

SP: — Njenge “Sphere”?

I-OS: - Njengokuthi. Kodwa bekukhona injini yeChroma eyenziwe ngokwezifiso.

Ungawabhalisa kanjani ama-akhawunti e-Facebook abesifazane?

SP: - Nokho, i-Sphere ne-Chrome zinokungena okuningi, futhi i-Indigo inakho.

I-OS: - Futhi wena, lapho ukhetha "Susa zonke izinyathelo", akukho lutho olusala esipheqululini esinomthombo ovulekile, ungena ngaphansi kwe-akhawunti ethile. Kukhona futhi ... Abafana abenza lokhu, ngeke ngizishaye zonke izinhlamvu, ngoba kungonakalisa impilo yomuntu. Isibonelo, bewazi ukuthi bonke abesifazane abaphakathi kuka-20 no-30 eMelika sebevele baku-Facebook?

SP: - Cha.

I-OS: - Baxhumana ku-Facebook, ku-Twitter... Kuphakathi kokuthi usengosini yokuxhumana nabantu, noma awusoze waba khona - noma ufile, noma awunayo i-Inthanethi, uhlezi ekamelweni elingaphansi. Awukwazi ukubhalisa intokazi yaseMelika kuFacebook. Ngeke akuvumele, uzokuvimbela, ngoba wonke umuntu usevele ekhona.

SP: - Ngoba wonke lawa ma-akhawunti asepulazini ... Amatshwele ayishumi angibhalisela ku-Facebook ngosuku.

I-OS: - Yebo, yebo, lokhu kuwubuhlanya! Yebo, yilokho iphuzu ... Ngokwemvelo, wenzani? Uthatha futhi ubheke ukungena kwenye imakethe ye-Facebook, ubukele ukuthi ikhula kanjani, futhi wenze ama-akhawunti kusuka lapho - ikunikeza lapho. Ngakho senza i-akhawunti, senza intombazane: sathatha izithombe ku-VK, santshontsha izithombe zakhe, saqamba igama lakhe ngokuthi uSasha Holstein (omuhle, "namehlo" amakhulu), sizilayishe kulesi siphequluli. Awunawo umqondo! Kwesokunxele, lapho kukhona ikholomu yezaziso, sinevidiyo (amaminithi angu-30)... Kukhona ukugebenga empilweni: udinga ukungeza abangani abathathu abalungile...

SP: - Kusho ukuthini “okulungile”?

I-OS: — Kufanele zibe ubulili obufanayo noma obuhlukile kuwe (kuneziqondiso eziqondile zalesi siphequluli). Ngokuvamile, ugcina “ungenangqondo” - uncoma kubantu abaningi kakhulu, ngoba isiphequluli sakho siphethe izinyathelo ezithile ezivela ezweni elithile. Futhi phakathi nemizuzu engu-3-4 abantu baqala ukukuthumela izicelo zobungane, ukubhala, ukuphawula lapho unikela ngokuthile. Sinale kholomu kwesokunxele (uma ubheka “monique”) futhi konke kusanda kugcwaliswa ngemizuzu engama-30: 5 izinkulungwane zabangane bangempela ngehora.

Sakha inqwaba yabangane. Ukuthi nje isiphequluli sasibhalwe ngokukhethekile ukuze uwele ku-algorithm - "Bheka, wesifazane omuhle! Qhubeka umngane wakhe." Isixuku samaNdiya kanye nabanye basePakistan basibhalela. Elinye iNdiya lasithumela: “Ngicebile. nginenkomo, bheka." Futhi umPakistani wesibili, uyazi ukuthi wenzeni? Yathatha ubuso bale ntombazane, “yabuthwebula” yabufaka empophomeni, yase isithumela: “Baby, ikhadi lakho!” Ngamafuphi, sasihlanya ngezindlela ezihlukene, kodwa asizange siputshuze lutho - sasihlanya nje ukuthi sakwazi ukukhohlisa i-algorithm.

Futhi "chernushniki" - ungacabanga ukuthi benzani lapho? Basebenzisa zonke izinhlobo zama-smartlink. Ngakho-ke, uma sikhuluma ngezindlela "ezimnyama", khona-ke uya njalo ezihlokweni ezinzima kakhulu - lokhu kuyi-pharma, lokhu kuyi-porn, lokhu kuyindatshana - futhi ubone ukuthi ubuchwepheshe busebenza kanjani lapho. Uhlala phansi, ukhiphe wonke umuntu, bese uqala ukuhlola ukuthi lezi zixhumanisi zakhiwe kanjani. Yini enye ongayitshela ababukeli bethu mayelana “nomnyama” nenentshisekelo?

SP: - I niches enenzuzo kakhulu ke. Lapha naseNtshonalanga - kusuka echernukha.

Ama-niches anenzuzo kakhulu eChernukha

I-OS: - Hhayi-ke, kuyacaca - lokhu ukugembula, leli yikhasino, lokhu ukubheja kwezemidlalo, uma ungakuhoxisa.

SP: Uthe, “Uma ungayikhipha,” yini, imali yakho kunhlangano ehlangene?

I-OS: - Cha. Uma ukwazi ukuletha phezulu. Futhi, eRussia sine-RKN - kumnandi ukugijima. Ngaphambili kwakulula ukumkhohlisa, kodwa manje akusenjalo. Okusho ukuthi, kusengenzeka - manje ngizokutshela futhi ...

Lokhu ukugembula, ukubheja kwezemidlalo (ukubheja), ikhemisi eMelika, SA kanye nabantu abadala, mhlawumbe uma unethrafikhi eningi.

SP: - Kuthiwani ngalezi zithako zokudla, "ukuncipha", "Nutra"? Ingabe “mpunga”?

I-OS: - “Mpunga”, kodwa ihamba ngokuyinhloko “ngendlela emhlophe” - lezi izihloko ezibhalwe njengokuthi “Indlela yokwelapha i-pancreatitis”... Ingabe usho amatiye ezindela, amajikijolo e-goji?

SP: - Cha, angikhulumi ngalokho. Lawa ama-fagots.

I-OS: - Ngangifuna ukusho - ama-fagots.

SP: - “Bactefort”, “unazo zonke izinhlobo zezibungu, izimuncagazi”... Ngiyabazi laba banikazi be-“Leadbit”, “Shakis”...

I-OS: "Angilihloniphi leli bhizinisi."

SP: - Kuhle bafo ngokukuqonda lokho. Bayahamba...

I-OS: - Cha, ibhizinisi lipholile! Ibhizinisi lakhiwe kahle.

SP: - ...Lezi zindlela, uyazi, zokwethusa umuntu, le “therapy” yokushaqeka.

I-OS: - Ngendlela, abantu benza imali enhle ngalokhu eRussia, kodwa angikaze ngihlangane naleli bhizinisi, angizange ngisondele kulo. Ngibheke ukuthi lokhu kungenzeka kanjani - ngaze ngazama i-SEO ukuze ngijabule, ukuthi isayithi lizofika phezulu noma cha: yebo, lifinyelele phezulu - sivele sasusa isayithi. Yebo, ungenza imali lapho, kodwa sinesimiso. Singathanda ukukhangisa amawebhusayithi eSamara kunokwenza lokhu - sikhohlisa abahola impesheni ngempilo yabo.

Yiziphi ezinye niches? Thatha ukugembula - lokhu kungukuthi, uma kukhona ama-niches "amnyama". Singakhuluma ngokunye okumele ukwenze ku-inthanethi uma ungafuni ukufaka ikhadi nokudayisela abahola impesheni baseCalifornia iViagra.

Yini okufanele uyenze ku-inthanethi? Kanjani ikhadi?

SP: - Uyazi ukuthi bangibhalela kangaki ngosuku: "Kanjani ikhadi?", "Hhayi-ke, ngifundise ikhadi!" Kunjengokungathi nginesikhangiso esilenga lapho endaweni ethile engifundisa amakhadi! Futhi angikuthandi ngempela. Okujabulisa kakhulu: izolo ngikhiphe udaba - ngikhuluma nje ngezihloko ebengiboshiwe ngesikhathi ngisejele futhi ngisebenze isikhathi eside... Ngiyaqonda ukuthi ngine-YouTube, isevisi yokubuyisela imali, futhi kuzoba khona kube iphrojekthi eyodwa yokuxhumana nabantu empilweni yami - ngeke ngidatshulwe , ngivele ngibanike abantu. Futhi namuhla ngikhuluma nawe - nginentshisekelo kokuthile okufana nalokhu... ukudala, hhayi nezigebengu, kodwa ikakhulukazi ezebhizinisi, enye into, ukuyithuthukisa, ukubanikeza [ababukeli] ama-hacks athile empilo.

I-OS: - Uyazi ukuthi ngizokutshela ini "ngokumnyama"? Bheka, bengicabanga ukutshela abafana ngalokhu namuhla. Uma wenza ukusesha (ake sithathe ukusesha, ngoba lena indlela yami, ngazi kakhulu, ngithole ithrafikhi eningi yabantu abahlukene ngezihloko ezahlukahlukene) futhi uma wenza ukungcola - khumbula ukuthi ukusesha kunonjiniyela abaningi, ngaphezulu ososayensi, izinsiza ezengeziwe. Usazoyithola into oyenzayo lapho, umkhohlisile - usazokujolela ngenxa yalokho.

Mayelana nebhizinisi "elimnyama".

I-OS: - Ngakho-ke, lokhu kungafaniswa nokuthi uvula amawebhusayithi usebenzisa izindlela "ezimnyama". Unayo, ake sithi, ama-mowers ayikhulu manje, isigidi ... Ungabeka isigidi ediphozini - lokhu kuzokunika cishe izinkulungwane ezingama-73 ngonyaka, akunjalo? Ku-7,3%, ku-7%.

SP: - Lokhu kuyimbuyiselo enhle. Empeleni kancane.

I-OS: - Hhayi-ke, izinzile. Uma izinga lenzalo yasebhange liyinkimbinkimbi, khona-ke ungenza i-70 endaweni ethile.

SP: - ERussia ngonyaka odlule - 2,5%, esiphezulu sasingu-3,2% kumadiphozithi wemali yangaphandle.

I-OS: - Cha, hhayi imali yangaphandle! Ngithi - ama-ruble ayisigidi.

SP: - Ngakho ukwehla kwamandla emali kuzokudla!

I-OS: - Hhayi-ke, lokho kuyaqondakala... Inzuzo yangempela - asikuthathi ukwehla kwamandla emali, ungakwazi ukwethula ama-coefficients amaningi. Futhi ungahamba, uthathe lesi sigidi uzibandakanye nokubheja kwezemidlalo: vele ujoyine “i-Betting League”, noma “Tornado”, lezo zindawo zokushicilela.

SP: "Uzolahlekelwa yizo ngokushesha okukhulu."

I-OS: - Ungavele uwine okuningi ngabo: uthathe isigidi, wabheja oku-3 (omunye umshayisibhakela wakhipha omunye ngephutha) - uphakamise amaphuzu amathathu. Kodwa lokhu kuyingozi kangangokuthi ungalahlekelwa yikho konke.

Kuyafana lapha. Ubani osebenzisana ne-chernukha? Abantu abahlakaniphe impela benza lokhu: baningi abahleli bezinhlelo, abaduni abanamakhono, abahlaziyi bedijithali abanekhono, abahlaziyi bewebhu - lena imboni enkulu kakhulu. Futhi wakha leli qembu, ngokwesibonelo, ulihlanganise, ulithele emakhasino athile “amnyama” angenayo ilayisensi. Futhi ngesinye isikhathi umlawuli uthi: “Yilokho-ke, amakhasino awavunyelwe!” I-Google ingase ifike futhi ikuphonsele isexwayiso esihlukile kwezinye izihloko.

SP: - Njengoba kwakunjalo ku-porn. Basuse yonke imiphumela yosesho yezithombe zocansi.

I-OS: - Ama-Alones akhokhelwayo - ngicela, ngenxa yenani lezingosi ezigetshengiwe.

SP: - I-Crypt futhi.

I-OS: “Abantu abampofu bathatha lezi zikweletu. Okokuqala, imakethe yemalimboleko encane yase-US yayilawulwa; okwesibili, ngokwemiphumela, bathi i-Google ivele ifike yasusa wonke amasayithi, kungakhathaliseki ukuthi wenzeni lapho. Kuyafana ne-pharma: yithenge, njengokuthi "thenga i-Viagra", yicindezele, akukho lutho oluzokwenzeka ...

SP: - Kusejwayelekile. Ngiyibuke ezinyangeni eziyisithupha ezedlule.

I-OS: — Okwenzeka eminyakeni emibili edlule kuyindaba ehlukile; kodwa sekuvele kukhona into enjalo ... Futhi ngenxa yalokho, uzokwakha leli qembu - uzophakamisa imali "ngobude obufushane", khona-ke yonke into izobe ibanjwe, ngoba kuzofika umlawuli.

SP: - Ngize ngifune "i-Viagra ejwayelekile"...

I-OS: - Hhayi-ke, ufaka "i-Viagra ejwayelekile" - kuyaqondakala lokho. Futhi uma ufaka "ukuthenga i-Viagra", uzobona ukuthi izinga lishintshe kanjani uma liqhathaniswa nalokho elaliyikho eminyakeni emibili edlule. Futhi uma wakha okuthile “okumhlophe”, njengediphozithi, uyakwandisa unyaka nonyaka - ubuchwepheshe bakho buyakhula, ithimba lakho liyakhula, inhloko-dolobha yakho ikhula, ongayitshala; amaphrojekthi amasha, ezenhlalo, ukufundisa othile okuthile. Mina ngokwami ​​ngiphumelele abafundi abangu-250-300. Seoshnikov.

Ukuqeqeshwa kwe-SEO, kubiza malini?

SP: - Ingabe unalo uhlobo oluthile lwesikole?

I-OS: - Yebo, sineRush Academy. Sikwenzele ngaphakathi, ngaphakathi enkampanini. Sabe sesinquma: ingabe ukhona ngempela onentshisekelo yokufunda nge-SEO yobungcweti? Kulungile, sathi: yebo, asikwenze.

SP: "Ngicabanga ukuthi baningi abantu abafuna ukukwenza."

I-OS: - Futhi thina, ngamafuphi, sikukhiphe ungaxhunyiwe ku-inthanethi. Impela leyo mpelasonto yenzeka, elandelayo ingoLwezi.

SP: - Ukuqasha?

I-OS: - Yebo, isethi.

SP: - Iyini intengo?

I-OS: - Izinkulungwane ezingama-20, ngombono wami, manje. Izinsuku ezimbili ezigcwele ehhovisi lethu. Ngicabanga ukuthi kwanele.

SP: - Banikeze uhlobo oluthile lwesaphulelo. Inini isethi yakho elandelayo?

I-OS: - Novemba 30 - Disemba 1. Masenze izinkulungwane eziyi-15 zabantu PRO.

SP: - Izinkulungwane eziyi-15 - ofuna izifundo ze-SEO. Wena ngokwakho - angizami ukukuncenga. Vele uzihlulele, ubukele isiqephu. Uma amagama nobuchwepheshe buka-Oleg bufanele ukunakwa kwakho kanye nentshisekelo yakho, sicela usebenzise ikhodi yephromo ethi "PeoplePro" izinkulungwane eziyi-15.

I-OS: - Woza, sizokwenza isaphulelo, yebo.

SP: - Kodwa-ke, uma abantu abaningi bebuthana, nami ngizoza, mhlawumbe izinsuku ezimbalwa, ngihlale nawe, ngibambe iqhaza, ngilalele okuthile okuhlakaniphile.

I-OS: - Yebo. Sikutshela ezinsukwini ezimbili ukuze ukwazi ukuphuma wenze okuyisisekelo kwephrojekthi yakho futhi ukhokhelwe ngayo, wenze imali ngethrafikhi yosesho.

Nokho, kimina, ngoba ngithanda ukunikeza abantu okuthile okuthakazelisayo nokuhle, lapho abantu bengibhalela: “Kuhle, Oleg, senze iwebhusayithi, asisasebenzi efektri noma kwenye indawo, sihola imali.” Futhi ngisebenza njenge-philanthropist cishe kanye ngenyanga - kubafundi noma omunye umuntu. Ngoba ngiyakwazi ukutshela abantu ukuthi ngakha inkampani yezobuchwepheshe, ngiqeqesha iqembu, siyathuthuka. Angisho ukuthi, uyazi, sibeka amakhadi edola elilodwa ku-Pornhub bese siyawakhipha. Angikwazi ukusho lokhu kubantu abasha...

Ngakho-ke, ngincoma ukuthi wenze okuthile "okumhlophe". Usebenzisa amasayithi afanayo e-Amazon, hamba uye eMelika, usebenze eRussia ejensi noma ngokwakho. Izinto ezinhle lezi! Lokhu okwesimanje - awuboshelwe endaweni, udinga iMacBook, ikhompuyutha ephathekayo, noma yini oyifunayo - futhi usebenza noma yikuphi emhlabeni. Futhi akekho onibambayo, akekho onijahayo.

SP: - Bangeza kubafundi bakho (futhi abami, uma othile evela esiteshini sethu), vele "ufunde" isifundo sehora ku-YouTube. Ukhulume ngakho. Ngizofika ngiphuze itiye.

I-OS: — Sinegumbi letiye.

SP: — Asiphuze itiye, ngizokutshela engikwaziyo nge-YouTube. Angazi noma umphumela wami udinga ukunakwa. Nginezinkulungwane eziyi-5 ngezinyanga ezi-100. Kwakukhona ezinhlanu ngo-April, futhi ngo-September 2 kakade ukugubha 100 ayizinkulungwane.

I-OS: - Yebo kumfanele. Abantu abathathu embuthanweni wami bangitshele ngawe: “Oh, bheka - “People PRO”, kuhlole, ndoda, bheka - isiteshi esibi!

SP: - Ngicabanga ukuthi ngafinyelela kumaphesenti angama-40 kuphela futhi ngafunda engangikudinga.

I-OS: - Yebo, ngokuqinisekile! Manje uzoqala ukusebenzisana, ukuhlanganiswa, ukuhamba kwethrafikhi. Sekuwubuciko kakade.

SP: - Ngamafuphi, nangu umuntu osebenza ebhizinisini "elimhlophe" futhi usondelene kakhulu nomuntu "omnyama", noma ngabe yikuphi, ubona ukuthi lokhu kwenzeka kanjani.

I-OS: - Ngabona izihloko eziningi. Uma uhlanganyela esihlokweni esithile (kusuka eRussia, njengasekhadini) futhi ucabanga ukuthi akekho ozokubamba, uphula inqwaba yamasayithi - ngolunye usuku uzowela indlela yomunye umuntu. Ngiyazazi izihloko lapho abantu bengayi ndawo.

SP: - Njengamakhadi, yebo.

Iyiphi imali enkulu oyenzile ngethrafikhi yabantu abamnyama?

I-OS: — Uma uqhuba ibhizinisi “elimnyama” futhi ufinyelela phezulu esihlokweni esithile... Nakhu onakho: ungitshele ukuthi odeveli abathile bahlale bekuhlupha. Ufinyelela phezulu ngesicelo esithile - baqala ukukudosa. Hhayi-ke, phuma ngesicelo esithile - "ukubuyekezwa kwamabhuzu okuzingela" e-Amazon - akekho ozokuthinta, uzovele uthole imali, futhi yilokho kuphela.
Kungani lamaphrojekthi enziwe kahle kakhulu? Uma, ngokwesibonelo, isayithi likulethela ama-dollar ayizinkulungwane ezimbili (ngenyanga), ungakwazi ukuya emalini kalula - ku-"Impai Flippers", lapho kukhona ukuhwebelana okuhlukile okuthengisa amasayithi.

SP: - Ingabe usho njenge "Telderi" yesiRashiya?

I-OS: - "Telderi", yebo. Onxiwankulu kuphela ngezinye izikhathi abathenga ngesikhathi sokukhokha esiyizinyanga ezingama-36, noma izinyanga ezingama-24. Okusho ukuthi, unewebhusayithi, ikulethela amadola ayizinkulungwane ezi-2 ngenyanga e-Amazon - ungayithengisa ngamadola ayizinkulungwane ezingama-30.

SP: - Ngokuthe gqo.

I-OS: - Ungayikhipha, uzithengele encane ...

SP: - Awu, udinga ifulethi.

I-OS: - Ifulethi, yebo. Lezi yizimpahla ezinhle. Kodwa ngeke ukhiphe imali kuwebhusayithi ye-buyviagra.ru.

SP: - Okusho ukuthi, "okumhlophe" kuzoletha okuningi esikhathini eside, esikhathini eside?

I-OS: - Yebo. Ngingakutshela futhi ukuthi yini enye esiyenzayo, yini ongayenza. Setha ukuhlolwa.

SP: - Ake ungiphendule umbuzo owodwa: iklayenti lakho lizuze malini ngokheshi ngenyanga, isibonelo? Isigidi samadola, amabili, ayishumi?

I-OS: - Ngiyazi ukuthi ithimba elilodwa elaluleka... Ngenze izibalo, ngalinganisela ukuguqulwa, kunjalo (okokuqala, angikaze ngibabone mathupha laba bantu futhi ngivele ngiqonde isihloko, ngeke ngisho ukuthi yimuphi ), - abafana ababili benza izigidi zamaRandi ngonyaka.

SP: - Ngonyaka? Hhayi-ke, akukuningi. Izihloko eziningi “ezimhlophe” ziphakamisa kakhulu.

I-OS: - Yebo, ngisho nangaphezulu eMelika. EMelika - yebo. Kunzima ukuthola amaRandi ayizigidi ezimbili e-Amazon ngonyaka. Okungukuthi, baqala kusukela ekuqaleni, benza amaphrojekthi "abamnyama" (ekugcineni umlawuli weza futhi wabulala yonke i-niche), bathola amaRandi ayizigidi ezimbili.

SP: - Ingabe namanje ukweluleka ukuya eNtshonalanga zisuka nje?

I-OS: - Ngokuqinisekile! Yebo.

Mayelana nokuhlolwa kwakho

SP: — Mayelana nokuhlola kwakho.

I-OS: — Lalela-ke, thina njenge-ejensi - iklayenti elijwayelekile liza kithi lithi: “Bafo, singakwazi ukwenza i-CEO? Ngidinga ukuhamba kwezimoto, ukudayisa.” Wonke umuntu udinga ithrafikhi, akunjalo? Nokho, senza futhi senza. Sabe sesivula ithrafikhi ekhokhelwayo. Manje sesenza i-Facebook, Insta, futhi manje i-YouTube iyaqala futhi, ngisho nokukhiqiza kwethu kuncane, nokukhangisa okukhokhelwayo ku-Yandex naku-Google. Futhi siyacabanga: konke lokhu sikwenzela amaklayenti, sikwenza kahle, cishe ama-95% amaklayenti ethu ayaqhubeka nokusebenza nathi iminyaka engaphezu kwemibili. Okusho ukuthi, akuyona inkontileka egcwele yeminyaka emibili, kodwa ngemva kokusebenza unyaka, basabuya. Abantu bayajabula - lokho kusho ukuthi kukhona umphumela.
Imvamisa amaklayenti ahamba ngoba enze konke - akukho okusalayo, konke kuba phezulu. Ngeke sikusenge iklayenti: “Mane usikhokhele.” Siyacabanga: “Awu, njengoba singakwenza kahle kangaka kumakhasimende, asizenzele ngokwethu!” Ngakho-ke mina nozakwethu seza nento emnandi: ngonyaka sanquma ukwenza amawebhusayithi entengiso ayi-100.

SP: - Ngibone uhlobo oluthile lwenselelo ku-YouTube - i-"chela" ithi: "Senza ikhasi lokufika ngokushesha ngosuku (ngokwesibonelo, ukuthengisa izihlahla zikaKhisimusi), sithele uhlobo oluthile lokukhangisa komphakathi kulo, olukhokhelwayo ("Google Adwords" , YAN, k isibonelo), sibheka ama-niches ngokuvamile - lawo akhokhayo, lawo angakhokhi." Uhlelo olunjalo?

I-OS: - Cha. Ngokombono, lokhu kungenziwa...

SP: — Babefuna ukwenza amawebhusayithi ayi-100 ngezinsuku eziyi-100.

I-OS: - Kulungile, nginolwazi - ngisebenze njengomqondisi wezobuchwepheshe iminyaka engu-6, ngibuqonda kahle ubuchwepheshe, kodwa ngeke ngenze ikhasi lokufika ngosuku futhi ngeke ngimise ukukhangisa kwe-niche ethile eyinkimbinkimbi lapho. Ngoba nakanjani udinga ukusebenzisa izibalo ezijwayelekile nge-Google Tag Manager, uze usethe wonke amabhodi, uqhube yonke imikhankaso yokukhangisa... Ngamafuphi, lokhu kuwumbhedo, akunakwenziwa ngaleyo ndlela. Ngakho-ke sikwenze unyaka: izinsuku ezingama-365 - iziza eziyi-100.

SP: - Okungenani izinsuku ezintathu.

I-OS: - Yebo. Ubuncane bezinsuku ezintathu.

SP: - Uzikhethe kanjani izindawo zakho? Ingabe uthathe ngokukhethekile ehlukile, ehlukahlukene?

I-OS: - Sisanda thatha ezahlukene, sabheka lapho kwakukhona traffic kancane. Ama-niches ahlukene: kukhona i-niche engavamile yohlobo oluthile - "Ukuhlanza imithombo" - cabanga ngakho, into enjalo. Cabanga nje, ijazi lakho likaphizi liwele emthonjeni. Yilokho-ke, fuck it, awukwazi ukuyikhipha - izobola, kufanele umbe umthombo. Okulandelayo - "Izifundo zokugibela amahhashi", "ukuqashwa kwezindiza ezinophephela emhlane", isibonelo.

SP: - Ukugibela ihhashi kuzobiza, ngicabanga. Niche enhle.

I-OS: - Yebo. Silethe phezulu. "Izinja Ukuhamba" - ilethwe phezulu.

SP: - Kukhona imali eningi lapho. Ukugibela amahhashi kuwumsebenzi obizayo, kanjalo nethenisi.

I-OS: — “Ukuqasha izindiza ezinophephela emhlane” - siyithandile, sayiletha phezulu; Manje sizofika phezulu - sizothengisa imikhondo. Okuthakazelisa kakhulu ukuthi sidale "Ukuqasha ama-Heliks" - manje siqasha "amaGeliks" eMoscow; "I-Ferrari Rent" Thayipha "Yandex" - "Qasha i-Gelendvagen eMoscow" ukuze kube nokhiye oqondile "onesibindi". Lapha isiza sizoba ngowokuqala, ngakho-ke siqoqa wonke ama-traffic - nansi enye yamaphrojekthi. Sidayisa umkhondo. Sisanda kuthola abafana abane-30 Gelendvagens, futhi sithengisa imikhondo kubo. Okusho ukuthi, sithola izingcingo.

SP: - Nokho, ngiyaqonda: uthumela zonke izicelo kubo.

I-OS: - Yebo, kunkontileka, uzakwethu, yebo.

SP: — Bakhokha cishe malini ikhomishini?

I-OS: - Ukuze kukhushulwe, sakha umnyango omncane ohlangene - sithatha u-10% okwamanje. Kwesinye isikhathi umuntu uza kithi...

SP: - Bane-margin enkulu, enganele nhlobo.

I-OS: - Yebo. Kodwa ukuhlolwa! Kule niche manje sithatha ukuhlolwa, endaweni ethile singathatha 30.

SP: — Uthola ithrafikhi engakanani ngenyanga ngalesi sicelo?

I-OS: - Angazi, kunezicelo ezisebenzayo ezingaba ngu-40 ngenyanga.

SP: - "Simlarep" (???) ngeke ikubonise.

I-OS: - Uzobonisa ukuthi yikuphi kulokhu ...

I-OS: - Yenziwe ngezinto eziphilayo. I-100% ye-organic, niyabo?

SP: - Cha, ngasizathu simbe kukhombisa u-30% wethrafikhi ... Oh, kahle, thayipha-in traffic, okungukuthi, ukuvakasha okuqondile - 70%.

I-OS: - Yebo, uyisiphukuphuku. "I-Simlarep" ayibonisi kumavolumu amancane, khumbula. I-“Social” cishe ayikho nhlobo. Ukuthi ulithathephi akucaci.
Ngakho benza izinto ezinjalo. Futhi ungenza amawebhusayithi ama-3 edolobheni lakho, ngisho noma edolobheni elincane - "Qasha i-Gelika", "i-Gelika Rent", "i-Gelendvagen e-Samara", gcwalisa yonke imiphumela yosesho futhi uthole umlingani ozomthengisa umkhondo. . Yini oyidingayo ukuze ulungiselele? I-IP telephony, ngendlela, imahhala.

SP: — Sengivele ngakukhombisa ividiyo esikhathini esidlule.

I-OS: - Inkampani enhle; uma une-referral, bavumele baqhubeke, kufanelekile ukutusa. Dlulisela izingcingo komunye wozakwethu, noma mhlawumbe isihlobo (nikeza isihlobo inombolo yakho yocingo)...

SP: - Uthengisa izimbali!

I-OS: - By the way, sikhuthaze izimbali kakhulu - itimu "yenyama" kakhulu.

SP: - Usho ukuthini, “inyama”?

I-OS: — “Inyama” isho ukuncintisana, ukuqina, ulwandle “olunegazi”. Awu, izimbali, izimbali! Cabanga ngakho, uyini umkhawulo kubo?! Isibonelo, bafaka izindawo zomlilo, ama-boilers, noma yiziphi izihloko zokwakha.

SP: - Amafasitela ayipulasitiki, cishe ngeke ulunge nhlobo?

I-OS: - Asikuthathi, ngokweqiniso. Ngeke sikwazi ukuqhubekela phambili! Ekuhloleni kwethu ... Kukhona ngempela izinkinga ze-PF, kukhona nakanjani ukuziphatha - ngeke uphume, yilokho kuphela.

SP: — Izinkulungwane zezisebenzi zasefekthri zingena njalo ngehora ngomakhalekhukhwini bazo, bese zikhipha umakhalekhukhwini weshumi ephaketheni lazo bese zingena ku-opharetha omusha.

I-OS: - Yebo, kunjalo impela. Asisebenzisi amafasitela epulasitiki, iminyango yensimbi noma ama-air conditioner. Ilula ngokuyisisekelo. Cha.

Ungamisa ibhizinisi elinjalo edolobheni lakho - dala iwebhusayithi ngokuya ngebhukwana. Kukhona umakhi wewebhusayithi obizwa nge-“Tilda”.

SP: - "Yukit" futhi "Tilda".

I-OS: — “Tilda” muhle, siyazi ukuthi liya phambili. Manje uselungele i-SEO, ungakwazi. Ezinsukwini ezi-3 senze iwebhusayithi ngokwethu.

SP: - Kwenze ngokwakho noma uku-oda kuma-freelancers.

Izinkundla eziwusizo mayelana ne-SEO yesigqoko esimnyama

I-OS: - Nazi ezinye izibonelo zendlela ongayenza ngayo imali. Ungaya kuphi futhi? Isincomo sami sokuqala sokuthola imali (ngemuva kwakho konke lokhu ... iminyaka eminingi kakade ebhizinisini, cishe eyishumi): Ngikholelwa ukuthi ulimi lwesiNgisi luza kuqala.

SP: - Zonke izinhlobo zezifundo?

I-OS: - Cha. Zifundele wena. Lokhu kumane kuyinto engcono kakhulu okufanele uyenze. Lonke ulwazi oluhle mayelana nokumaketha, amamodeli ebhizinisi enziwe ngomumo - isibonelo, indlela yokwenza i-newsletters ye-imeyili epholile kakhulu, indlela yokwenza uhlobo oluthile lokumaketha kwe-trigger - konke kumahhala ku-burzhunet, uyayithatha futhi uyifunde. Uma ungakhulumi isiNgisi, awukwazi ukuthola ulwazi mayelana nokumaketha nokwenza imali ku-inthanethi. Yini? IBlackHatWorld iyinkundla emayelana nama-CEO “amnyama” (awathengisi amakhadi esikweletu lapho, ukusho kanjalo).

SP: - Bese kuba ne-analogue ye-"SearchEngins" yethu, evela ezinhlamvu ezintathu, evame ukubizwa ngokuthi ...

I-OS: -MFC? Ngendlela, kunomngane wami oyedwa othakazelisayo, u-Yar Gromov. Unenkundla yokwenza imali ku-inthanethi mfc.guru.

SP: NgesiRashiya?

I-OS: - NgesiRashiya. Iphrojekthi enhle kakhulu lapho ngingeke ngikutshele ukuthi uye esihogweni. Kukhona abantu abavamile, abaqondayo abahlezi lapho, umoya ofudumele kakhulu. Ningaphikisana. Kukhona uhlobo oluthile lwesigaba esikhokhelwayo, kodwa ngisho mahhala ungathola ulwazi oluningi. Kodwa!
Kukhona amaphrojekthi anjalo eMelika - UK, ngesiNgisi - akhokhelwayo, izinkundla zamahhala (ubulungu) mayelana nezindawo "ezimhlophe". Ungakwazi, ukusho, ukuthi ungakhipha kanjani ithrafikhi ku-Info e-Brazil noma e-Mexico, futhi uzuze imali eshisiwe - indatshana nje, insizwa ebhale icala - uyakwazi ukwenza i-SEO. Ukwenzile futhi wathola imali. Uma ungenaso isiNgisi, ngeke ukufunde lokhu. Ngakho-ke, funda isiNgisi.

Mayelana nezincwadi, i-SEO eNtshonalanga

SP: Ngokuvamile, ngikubheka njengenye yezinto ezibaluleke kakhulu ozidingayo ekuphileni. Manje ngithengisa inqwaba yezincwadi zami. Uyithengile!

I-OS: - Yebo, ngiyabonga ngencwadi.

SP: - Uyithenge kusenesikhathi, ngakho ngizokunika yona manje. Futhi uyazi, abantu abafundi nhlobo! Abantu abaningi abangontanga yakho noma abancane (amashumi amabili kuya kwamashumi amathathu) bayabhala: “Incwadi yakho yinto yokuqala engayifunda.” Nakuba lo mlisa wayenesikhungo ngemuva kwakhe. Kusobala ukuthi wazifunda izincwadi, futhi uthi: “Ezincwadini ezivamile, eyakho ngeyokuqala.” Omunye uthi: “Ngifunde izincwadi ezintathu ekuphileni kwami, futhi enye yazo bekungeyakho.” Ngikholelwa ukuthi ukufunda kuyikhono elibaluleke kakhulu ezinganeni. Iphinde ithuthukise amakhono okubuka. Okuningi engikutholayo kuvela ngokufunda, kanye nolwazi lolunye ulimi. Zonke izihloko ezintsha, ezisemthethweni noma ezingekho emthethweni, zisavela ngokushesha eNtshonalanga, bese ziza kithi.

I-OS: - Konke kudinga ukubhekwa eNtshonalanga. Konke okuvela eRussia kungeniswa kusuka eNtshonalanga. Uma wazi ukuthi ungenza kanjani i-SEO ngesiNgisi ... Kulungile, i-ruble iyodwa, idola lingama-ruble angu-65 ... Yiqiniso, imali engenayo ayikho izikhathi ezingu-65 ephakeme, yebo, kodwa ungakwazi nakanjani ukuzuza izikhathi ezingu-20 ngaphezulu. .

SP: - Ngakho-ke ngisho nangemali engenayo evela ku-YouTube noma i-Adsense, imali engenayo ihluke izikhathi ezingu-5-8 uma nginesiteshi solimi lwesiNgisi (iyeza maduze). Hhayi-ke lokhu kwehluke ngokuphelele...

I-OS: - Thatha itimu ethi "sertari", ukuhlinzwa, uhlobo oluthile lwe-Botex, "ukuhlinzwa" kwepulasitiki, thatha "inshons" (umshwalense), "imoto" noma "umshwalense wokuphila"... Yebo, umshuwalense. Lapho ukuchofoza kungaba ngamanani anezinhlamvu ezintathu.

SP: - Ngabona amadola angaphezu kwenkulungwane. Ngisanda kufunda lolu daba. Ngokuchofoza okuhlobene nohlobo oluthile lomdlavuza oluyivelakancane (ngoba izinkokhelo zomshwalense ziphezulu kakhulu), khona-ke zonke izinhlobo zomshwalense (impilo, imoto), okuyizikhukhula (ngoba izifunda eziningi zase-USA zihlushwa izikhukhula, nezikhukhula, ngokubona kwami, ziyizikhukhula. ngisho okwesibili ngemva kwalo mdlavuza). Futhi cabanga ukuthi unewebhusayithi, iwebhusayithi nje enikezelwe umdlavuza, ngokwesibonelo, zonke izinhlobo zamathumba, futhi nge-SEO uthumela ulwazi oluthile lomuntu siqu. Mhlawumbe, uNkulunkulu makube kude, isihlobo sakho sasigula; chaza ukuthi bekunjani, khipha zonke izinhlobo zamavidiyo. Futhi uma ethola ithrafikhi yezinto eziphilayo esebenzisa izindlela ze-SEO...

I-OS: - Kukhona i-Adsense. Yiqiniso, ngeke kube inkulungwane yamadola, kodwa ukuchofoza kungabiza amadola angu-25.

SP: - Uyimboza ngokukhangisa okuhlakaniphile okuvela ku-Google Adsense, futhi yilokho - kuvela ku-$25 ngokuchofoza okukodwa nangaphezulu... Noma isihloko sezomthetho sibiza kakhulu - zenzele "Isilinganiselwa Sabameli", sicela.

I-OS: - Kuneziqalo ezimbalwa ze-"unicorn" eziye ku-IPO nalaba bameli (ungitshele, angilikhumbuli igama lalesi "aggregator yommeli"). Ukuthi nje ungakwazi, uma uqonda isiNgisi, ngokuvamile kungcono ukuhamba (ngiye eMelika kabili, hhayi kangako, ngihlale endaweni ethile izinyanga ezintathu kuphela) ukuze ngibone ukuthi benzani.

Nginokwehliswa isithunzi kochwepheshe: uma ngiya eSpain noma eFrance, ngibheka ukuthi ibhizinisi lisebenza kanjani, yini engenziwa - uthele umkhondo ... Uvele uye eMelika, bheka - umngane wakho wangitshela: ukugeza ingilazi kuyathandwa. , ezihambayo... E-France - "amapayipi" (lawa amapayipi); izindlu ezindala, futhi kubiza ngendlela engafanele ukulungisa amapayipi; Banabo, njengamafasitela epulasitiki, zonke izinhlobo zamapayipi, abasebenza ngogesi.

SP: - Ngicabanga ukuthi kuyafana eNgilandi, nezindlu ezindala.

I-OS: - Yebo. Futhi ngokombono, kukhona amadolobha amancane - kungcono ukuthatha i-300-500 K yabantu, ukuze kube nethrafikhi, ukuze kube khona izethameli ezihlosiwe ezithenga okuthile. Futhi ungakwazi ukuklama iwebhusayithi yedolobha.

SP: - Ngabe uqonde ukwenza iwebhusayithi hhayi eyeRussia yonke, kodwa eyeZelenograd ngokukhethekile?

I-OS: - Yebo. Kodwa kungcono ukukwenza ngokushesha eMelika, eCalifornia, isibonelo. Futhi ungabhalela, uthi, amaRussia... Umngane wakho uphakamise ukuthi kufuneke amakhasimende lapho njenge-CEO. Ungaphinda unikeze ngemikhondo esele yenziwe. Ngakho-ke sihlole le modeli: ufika ebhizinisini bese uthi, "Kune-CEO, asikwenzele yona." Futhi uthi: “Mfana, asihambe, ngoba balijikijela kathathu.” Futhi ufike uthi: “Nali ifoni yakho, izokhala. Ngizobuya ngemva kwenyanga uzongitshela."

Ukuhlaziywa kokuthenga ngezwi?

SP: - Umbuzo osheshayo uthi: ulawula kanjani ukuthi zingaki izinhlelo zokusebenza ezivela kuwebhusayithi yakho?

I-OS: - Futhi ngibamba ummeleli ovela ku-IP telephony. I izicelo zommeleli.

SP: — Ingabe uzolalela okuqoshiwe?

I-OS: - Cha, ngisebenzisa izibalo zenkulumo - irobhothi elithi, lisebenzisa ubuhlakani bokwenziwa, liphawule konke okuqoshiwe.

SP: - Akukho shit! Ingabe lokhu kuyafinyeleleka, uhlobo oluthile lobuchwepheshe obuyimfihlo?

I-OS: - Ngeke ngincome inkampani ngoba inkonzo yabo yamakhasimende iphansi. Izolo ngibheke umkhiqizo engizoshintshela kuwo - “Izibalo Zenkulumo”, ngicabanga ukuthi ubizwa kanjalo.

SP: - Ingabe iWestern noma isiRashiya?

I-OS: - Cha, abafana baseRussia bakwenzile. Ama-ruble amabili afanele ukuqashelwa ngomzuzu. Uma ukhokha kakhulu, ngombono wami, i-ruble / iminithi. Ngimaka nje...

SP: - Futhi uzobheka izwi lakho ukuze ubone ukuthi ukuthenga kwenzeke ekugcineni futhi uneminyaka emingaki?..

I-OS: - Ngizohlola ikhwalithi yozakwethu: "Angazi," "Angikwazi ukusiza," "Moos." Ivumela, isibonelo, ukunquma - umfana ophendule ucingo, uyakhala, uthatha isikhathi eside ukuphendula ...

SP: - Isevisi yokusekela, akunjalo?

I-OS: - Cha. Ake sithi ucingo ngilunikeze iklayenti elithile elithola ucingo lisebenzisa iGelika. Intombazane ephendula ngempela ucingo, ithi, "Kuyini lapho?", njengokuthi, "Awu, yini elapho?", "Angikwazi ukuzibamba," "Ngidla isidlo sasemini," usho njalo. Kulawa magama ungaqonda ukuthi umlingani wakho unesikhungo sezingcingo esijwayelekile noma cha. Sinomqondisi womnyango wokuthengisa ozakwethu ohlezi kude (uMnu. X igama lakhe, ukuze abathengisi bangazi ukuthi ungubani, ukuze bangamlengi ngenxa yalokho) - ulalela zonke izingcingo. , amamaki, amathegi, enza imibiko; ithi: “Lapha umdayisi ukhohlwe ukuzethula,” “Lapha umdayisi ukhohlwe lokhu nalokhuya.”

SP: - Kuhle. Ngangingazi nokuthi kukhona okukhethekile okunjalo.

I-OS: - Bengilokhu ngakha umnyango wokuthengisa lapha iminyaka engu-5, ikakhulukazi, ngisiza amakhasimende. Kwadingeka ngichithe isikhathi esiningi kulesi sihloko. Ngakho, ukufingqa. Zama lokho okuqondayo - unayo, uthi, umuntu ongumbazi opholile, othile umisa izinhlelo ze-PBX - yenza iwebhusayithi eRussia, ungathengisa lezi zikhombisi kumuntu uma uchwepheshe. EMelika, ungenza iwebhusayithi yabanye abasebenza ngamapayipi, uthengisele abantu baseRussia abavela eNew York abangakwazi ukwenza amapayipi amanzi, nanoma yiluphi uhlobo lokulungisa ikhaya.

Kunesiteshi se-dude ku-YouTube esisebenza njengomsizi emakhaya aseMelika futhi senze ibhulogi. Yebo, iyadingeka lapho, uthola amarandi ayi-100 ngosuku - thengisa imikhondo. Hhayi-ke, lokhu "kumhlophe" ngokuphelele, isihloko esihle.

I-Lifehack yokuthi ungafunda kanjani isiNgisi

I-OS: — Ngangisemncane, ngangifuna ukufunda isiNgisi. Ngokuvamile, nginendaba ethakazelisayo mayelana nokuthi ngingene kanjani kukho konke lokhu; Ngingakutshela kamuva. Ngangivele ngiqedile ekolishi futhi ngisebenza.

SP: — Ufunde bani esikhungweni?

I-OS: - Ngafundela ukuba unjiniyela wesoftware. Kodwa angazi ukuthi ngingahlela kanjani, ngingunjiniyela oyisiwula, kodwa umphathi ohloniphekile. Kodwa ngenxa yalokhu, ubuchopho busebenza ngobuchwepheshe. Okusho ukuthi, ngiyakwazi ukubhala ikhodi elula, kodwa angikwazi ukubhala ucingo lwe-Api ngePython. Ngingakwazi ukuqeqesha i-algorithm yokufunda yomshini kuzinhlaka ezenziwe ngomumo ngesandla, kodwa angikwazi ukukuhlelela, ngeke ngibhale ikhodi. Ubukhuluma ngani?

SP: — Mayelana nesiNgisi.

I-OS: - Ngamafuphi, ngadlula eMpumalanga Yurophu - lena yiSlovakia, iCzech Republic. Ufika endaweni yokucima ukoma (ngangimncane), futhi uyazi isiNgisi esingcolile, futhi uzama ukuhlangana namantombazane bese ubhajwa kule bha. Kodwa usuwazi amagama amasha ambalwa futhi awunakho ukukhetha kubha elandelayo: noma uyakhuluma, noma uyahlafuna futhi uthunyelwe esihogweni. Ngavele ngahamba ngikhuluma nabantu, kwahamba kanjalo.

Ngibe necala elihlekisayo. Ekuqaleni ngize ku-inthanethi ngokujwayelekile ngoba lapho ngiya ekolishi (abazali bami bangabantu abalula ngokuphelele)…

SP: - Ingabe uvela eMoscow?

Ukuthola imali ku-Ultima Online, isipiliyoni sokuqala sokusebenza ku-inthanethi

I-OS: - Ngivela eMoscow mina. Umama nobaba bangonjiniyela. Futhi lapho ngiqala, wonke umuntu wayedlala imidlalo yekhompiyutha; futhi Ultima Online - mhlawumbe uyakhumbula lena...

SP: - Ngiyalikhumbula igama, kodwa angizange ngilidlale.

I-OS: - Lona umdlalo we-RPG wangenkathi ephakathi, emuva ebangeni lesishiyagalolunye, cishe sasithengisa izinhlamvu zemali zalo mdlalo: safaka ama-bots, salima futhi sawathengisa lapho ingakatholakali kalula - "I-Warcraft" yayingakaphumi, World of Warcraft - besesivele sithengisa . Ngabona ukuthi angifuni ukuya kulomsebenzi, angiqondi ukuthi ngizoshonaphi, ukuze ngithande, hleze umphathi wami angishaye ngenduku, ukuze angangitholi. yithi “Qhubeka, kwenze”!

Ngaqala ukucwaninga indlela yokwenza imali ku-inthanethi. Ngidlule kukho konke lokhu kuchofozwa kwezibhengezo. Ngabe sengihlangana nomfana kwaSearchengins owangikhombisa i-CEO. Sabe sesiqala ukuthela imali kumuntu omdala naye - senza imali eningi. Kwakungu-2007, sasihola inkulungwane ye-1,5 yamadola ngosuku.

SP: - Hhayi-ke, kulungile. Ngaleso sikhathi idola lali...

I-OS: - Ungacabanga ukuthi kwakuyisikhathi esingakanani? Kwakungelona iqiniso. Kodwa sanisela izinsuku ezingama-41. Hhayi-ke, saba nokuqhuma - vele, sachitha yonke imali ndawana thize. Futhi-ke ukuthuthukiswa kwaphuma, ngombono wami, "i-Snezhinsk" (ngeke ngiqambe amanga, iyiphi i-algorithm ekhishwe ku-Yandex), eyasusa konke okuqukethwe. Savinjelwa. Ngayosebenza ejensi yedijithali, enkulu.

SP: - Ngaba isisebenzi esiqashiwe.

I-OS: - Yebo, yebo, ngaya emsebenzini. Ngasebenza futhi ngafunda ukuba yi-CEO evamile. Nganginomholi ojwayelekile owanginika ulwazi. Khona-ke inkampani yangikhohlisa (ngikulethela esihlokweni esimayelana nesiNgisi). Ngengozi. Ngasiza abadayisi: Ngaya emhlanganweni neklayenti elilodwa, saxoxa naye isikhathi eside nje, akazange athenge lutho, kodwa wabe esesazisa... Wathi: “Nginomngane lana ovela eJalimane, Ngidinga ukusiza.” Ngifikile. Emuva kwalokho bangithembisa amaholo amathathu emalini engayithola ejensi, phezu kokuthi ngenza unyaka wesithathu...

SP: - Usho ukuthini, “isipho samaholo amathathu”?

I-OS: - Ngithole iholo ejensi. Bathi kimi: “Ufuna sikukhokhele imiholo emithathu? Kodwa woza ujoyine abasebenzi bethu! Ngathi: “Kunjalo, kulungile.” Ngaphezu kwalokho, lona bekuwunyaka wami wesithathu kulesi sikhungo, ngesikhathi ngisebenza ejensi.

Udale kanjani i-ejensi yakho ye-SEO, wenzani ngokuqondile? Isakhiwo senkampani?

SP: — Futhi usebenza nomfowenu, akunjalo? Ingakanani iminyaka yakhe, ingabe mdala noma mncane?

I-OS: - Singamawele.

SP: - Ngacabanga into enjalo. Wenza imisebenzi yokuphatha enkampanini. Ingabe lena inkampani yakho nhlobo?

I-OS: - Eyethu, eyethu. Ngizokutshela ukuthi kwahamba kanjani ngomfowethu...

SP: - Ngahlangana kanjani nomfowethu ...

I-OS: — Umfowethu wayengahileleki nhlobo ku-CEO ngaleso sikhathi. Inkampani yonke yakhiwe ngendlela yokuthi...

SP: — Ingabe uye esikhungweni esifanayo? Okwekhono elilodwa?

I-OS: - Yebo, wangisiza ukuba ngiphumelele izivivinyo zami, ngoba ngangivele ngisebenza emsebenzini. Wayengabandakanyeki ku-IT nhlobo ngaleso sikhathi - kahle-hle, wayenza imisebenzi ethile ndawana thize...

Futhi laba bafana bayangimema bathi: “Uyasazi isiNgisi?” Ngithi yebo". Ngithemba ukuthi u-Ellie uzobuka lokhu ngolunye usuku - ngiyaqonda ukuthi kamuva waqonda konke lokhu ... Ngithi: "Yebo, yebo, yebo, ngiyazi"! Ngiya emsebenzini, kufanele ngiphathe emazweni amathathu, abantu abayisishiyagalombili emazweni amathathu ahlukene. Kwadingeka ngiqhube imihlangano ngesiNgisi, umqondisi. Ngamafuphi, kwakudingeka ngifunde isiNgisi emasontweni amabili - okuyisisekelo, ezobuchwepheshe, ukuxoxa, ngaphandle kwalokho ngabe ngixoshiwe. Yiqiniso, kwadingeka ngixoshe intombazane ethile yaseNgilandi ngoba ngangingayiqondi eyayikusho. Ngathi: “Asimdingi” - angizange ngiqonde ukuthi wayengitshelani.

SP: - Uyazi, ngixhumane kakhulu ngomsebenzi wami kuleli bhizinisi lamakhadi neNingizimu-mpumalanga ye-Asia: Ngiyawaqonda amaShayina, ngiyawaqonda amaNdiya, ngisho namaNgisi ngiwaqonda, ngoba amaBrithani asho kahle wonke amagama. Fuck, kodwa angikwazi ukuxhumana ngocingo nabantu baseMelika, angikwazi nhlobo - angiqondi ukuthi bathini. Ngizamile - "Phinda futhi, ngiyacela", "Khuluma kancane" - kodwa angiqondi; Ngiyasiqonda isiNgisi.

I-OS: - Kwaba bullshit efanayo. Ngokuvamile, ngemva kwe-ejensi, ngaya kule nkampani yamazwe ngamazwe futhi ngasebenza. Bese benza i-ejensi. Ngafonela umfowethu, sakha i-ejensi, manje sesingabalingani abane.

SP: - Iyini indima yabanye abalingani, ngokwezezimali noma yini?

I-OS: - Bheka, manje ngiphethe ukuthuthukiswa kwemikhiqizo ethile yamasu: ngafunda ukuyithuthukisa eNtshonalanga - sakha umnyango. Ake sithi siyathengisa - ngipakisha imikhiqizo, ukuthi imikhiqizo yethu ibukeka kanjani, ukuthi siyithengisa ini emakethe. Ngikhuluma ezingqungqutheleni, ngithanda ukuthuthukisa umkhiqizo wethu endaweni yomphakathi.

SP: - Ngamafuphi, ukumaketha kukuwe.

I-OS: - Marketing, PR kanye nokuthuthukiswa kwamasu, ukuhlela kwezezimali enkampanini futhi.

SP: - Ungumphathi - kufanele futhi ube usomaqhinga. Angiyena usomaqhinga, isibonelo, ngingusomaqhinga.

I-OS: - Ngamaqhinga, ngengamela umnyango wezokuthengisa wenkampani kanye nomnyango wezobuchwepheshe we-Rush Analytics. Inkampani yethu manje ineminyango elinganiselwa ku-12, ngigada emibili kuphela.

SP: — Ubani ngempela ophethe zonke izinhlelo zokusebenza?

I-OS: - Kukhona umlingani, umqondisi wezokuthuthukiswa - ugcina isakhiwo sangaphakathi senkampani futhi wakha imikhiqizo emisha, uyayisungula. Siwathuthukisa naye, siwapakishe emnyangweni wokuthengisa bese siqala ukuwadayisa. Futhi umfowethu manje usezibambele mathupha ngendlela yaseNtshonalanga. Enkampanini yethu manje kunabaphathi abaphezulu abangu-9 ("abaphezulu"), ngaphansi kwabo kukhona amaqembu, futhi ochwepheshe bethu bomugqa sebevele bekhona. Kuvela ukuthi umlingani oyedwa uhilelekile esakhiweni senkampani, uhlelo lokusebenza, ukusebenza nabasebenzi, zonke izinhlobo zezinto zangaphakathi, ikhishi langaphakathi. Umzalwane ugxile kwezobuchwepheshe futhi ulawula ukwanda kwezimakethe zaseNtshonalanga.

SP: — Ingabe isiNgisi usazi kangcono kunawe?

I-OS: - Kubonakala kimi ukuthi ngikhuluma isiNgisi kangcono kunanoma ubani enkampanini, ngoba kwakudingeka ngikhulume kakhulu, futhi ikakhulukazi ebhizinisini ke. Nokho, nginesiNgisi esishelelayo (ngeke ngisho ukuthi i-C1, into enjalo), kodwa ngiyakwazi ukukhuluma ngokukhululeka ezihlokweni zebhizinisi. Nakuba ngingakwazi ukukhuluma nabaseMelika ku-Skype, ngoba kuyabanda, ngendlela. Lapho beqala ukukhuluma ngokushesha, ngezinye izikhathi angiyiqondi indlela yokuphimisa - ama-Australia, ama-Irish namaMelika.

Futhi uzakwethu wesine ulawula konke ukukhiqizwa kokukhangisa.

SP: - Kukhona zonke izinhlobo zezinto zokudala lapho, akunjalo?

I-OS: - Cha. Zonke i-CEO, yonke i-traffic eyenziwa e-ejensi ilawulwa umuntu ohlukile, okungukuthi ukukhiqiza: ukuze amaklayenti angabi namaphutha, ukuze awethu angaphambanisi, ukuze iklayenti liqonde kahle, ngakho-ke. ukuthi singamdayisela okuthile ngaphakathi...

SP: — Ingabe sikhona isilawuli esinjalo ngaphakathi?

I-OS: - Yebo, umphathi wokukhiqiza. Okungukuthi, uyisisebenzi sokukhiqiza (sawubona, Antokha!). Nokho, ungumlandeli wakho futhi uyasijabulela isiteshi sakho.

SP: - Ngizoza kuwe ngesifundo futhi sazane.

I-OS: - Kukhona futhi umlingani oyimali yethu yokuphatha: wakha wonke umuntu ngaphakathi, uhlaka lwenhlangano, "West." Kodwa nginesibopho se-PR kanye nokumaketha. Kuhle ukusebenza nozakwethu, ngoba awukwazi ukukukhipha uwedwa. Khetha umlingani wakho ngokuhlakanipha.

SP: - Kodwa kuyadingeka ukuba namakhono ahlukene. Uma unekhono elilodwa, umaka isikhathi enkundleni efanayo, ningena ngendlela yomunye nomunye, nishaya izindololwane.

I-OS: - Impela. Amakhono, uma ukhetha ozakwethu, akufanele afane, futhi ngempela, kufanele aphikiswe ngokuphelele. Isibonelo, ngingakwazi ukuza nomkhiqizo, ubuchwepheshe, ngithi "Yenza!", Kodwa ngezinye izikhathi anginaso isikhathi esanele sokuhlola imisebenzi. Kodwa omunye umlingani wami uzohlela umhlangano ukuze ngingakwazi ukuzibamba ngize. Uthi: “Oleg, sikulindile.” Njengabaphathi abajwayelekile, iqembu kumele libe nesigqi, okusho ukuthi lakha abaphathi ngaphakathi.

Uma ngikwazi ukuthengisa kubantu ngendlela efanele, indlela yokupakisha kahle umkhiqizo emnyangweni wokuthengisa, ukufundisa abantu abathengisa, ngizokwenza. Kodwa lo mlingani, owakha yonke le nqubo, uhlelo lokusebenza, uthi, "Angikwazi ukuthengisa lokhu, angazi ukuthi kanjani."

Bangaki abantu onabo enkampanini yakho?

I-OS: - Manje sebengama-73. Abantu abangu-7 baxoshwe kule kota.

SP: - Ingabe kwakungama-80?

I-OS: - Yebo, yayingama-80. Manje umnyango wasentshonalanga uzokhula futhi.

SP: - Ingabe amasheya phakathi kwabalingani ahlukaniswe ngokulinganayo? Uma sikhuluma, nonke nina-25%?

I-OS: - Ngokwesilinganiso, ngine-1% ngaphezulu.

SP: -Ingabe nguwe umphathi lapho?

I-OS: - Yebo, usayitsheni omkhulu. Yile ndlela esavumelana ngayo ekuqaleni, ngoba ihlukile ... Kubonakala kimi ukuthi uma inkampani ikudijithali, wonke umuntu ungokwesimanje, wonke umuntu usemncane, wonke umuntu une-ego - ngicabanga ukuthi kufanele ilingane, ihlanganiswe ngokulinganayo.

Ingabe unezingxabano nozakwethu?

SP: — Ingabe kukhona ukungqubuzana okwenzekayo?

I-OS: - Lalela, yebo bayathandana!

SP: - Cha, ngikhuluma ngezomhlaba wonke: ukuthi awuvumelani cishe uze ubaleke. Kuyacaca ukuthi zonke izinsuku kuba nezigigaba ezincane.

I-OS: - Cha, lokho akwenzeki. Yiqiniso, singakwazi ukuphikisana nabalingani bethu, othile uyathuthumela, kodwa sihlala sithola ulimi oluvamile. Cool guys, ngiyabethemba, ngiyakholelwa kubo. Futhi ezimweni eziningi zokuphila (laba akubona abantu abavela emgwaqweni) bangisizile, hhayi nje ebhizinisini.

SP: - Ingabe ulwa nomfowenu?

I-OS: - Nale cunt? Impela. Sawubona Zhenya!

Uhola malini?

SP: - KULUNGILE. Uhola malini? Wonke umuntu unentshisekelo yokuthi ingakanani imali ekhona.

I-OS: - Kukhona izigidi.

SP: - Isigidi samadola ngonyaka, akunjalo?

I-OS: - Okuningi, kunjalo. Ngisho kunqolobane ngenyanga. Awu, vele ungitshele inani.

SP: - Amadola noma ama-ruble?

I-OS: - Ama-ruble. Awukwazi ukwenza isigidi samadola emakethe yaseRussia. Umthamo wemakethe uyizigidi ezingama-500 kuphela.

SP: - Ingabe ugcizelela kakhulu ku-CEO ikakhulukazi njenge-ejensi noma kumaphrojekthi akho?

I-OS: - Uyazi, siyahlukahluka, manje sizama ukwenza okuthile okwethu, ukukhulisa impahla yethu. Kodwa manje iningi lingamakhasimende esiwaphethe. Izinkampani eziningi ezinkulu zisebenza nathi.

Izobiza malini i-SEO nge-SecretDiscounter?

SP: - Ngakho-ke mina, nge-"Cashback" yami, ngingathanda ukuthi uphathe yonke i-SEO yami, ubhale imisebenzi, imininingwane yobuchwepheshe, futhi ube nesibopho semibhalo. Isibonelo, ngizokhokha malini ngenyanga?

I-OS: - Sizokhokhisa cishe izinkulungwane eziyi-130 ngenyanga ngephrojekthi enjalo, ngicabanga.

SP: - Ngakho-ke "i-turnkey", ngizokhohlwa ngokuphelele? Futhi yini engizoyithola njengomphumela ngonyaka, ukusho? Ubone cishe isimo sephrojekthi yami, inani lethrafikhi.

I-OS: - Usazodinga impendulo, ngakho khumbula: uma uya ejensi, ungakwenzi lokhu - "Lapha, bafo, hlala lapho, angifuni ukukuthinta!" Noma kunjalo, kufanele kube nempendulo evela kumnikazi, umnikazi noma umdayisi mayelana nalokho ofuna ukukuthola ku-CEO.

SP: - Kuyacaca ukuthi kimi kuhloswe traffic.

I-OS: - Ithrafikhi eqondisiwe. Kodwa kuzodingeka ukhulume: sinjani namuhla - sizothuthukisa izingubo noma ama-electronics, uthola kuphi ukubuyiselwa kwemali okwengeziwe? Mhlawumbe kufanele sihambe ngokuphelele?

SP: - Ukuhamba kuthakazelisa kakhulu kimi.

I-OS: - Lapha. Okusho ukuthi, kufanele usiqondise, futhi sizokwenza traffic. Ngokuvamile kumasayithi amakhulu lokhu kuyinkontileka yezinkulungwane ze-110 ngenyanga noma ngaphezulu, kuye ngokuthi inani lomsebenzi. Sinomnyango wamaphrojekthi amancane, sinomnyango we-VIP - lawa amaphrojekthi amakhulu, afana neyakho, lapho kunamakhasi amaningi noma ukuncintisana okunamandla. Unokuncintisana okuqinile. Sizophuma kanjalo nje, emizuzwini emi-2. Lapho kuzodingeka ulwe kakhulu nezimbangi, wenze izibalo eziningi, futhi ulande idatha eningi. Nokho, iNtshonalanga iyindaba ehluke ngokuphelele.

Okokuqala, sizokuhlelela yonke into - sizokwengeza wonke amakhasi okufika, sibhale yonke imibhalo, futhi silethe phezulu ngangokunokwenzeka. Lokhu kuzothatha cishe izinyanga eziyi-9. Ngicabanga ukuthi ungenza inkulungwane ngosuku lapho, uzokhula izikhathi eziyishumi. Ngokuzola.

SP: - Cishe ngonakalise i-CEO yami ngokuqondisa kabusha.

I-OS: - Unamathela ngokuqinile! Imaphi amaqhinga iNtshonalanga inawo?

SP: - Ngisesikhathini esifushane nje ... Ubuqinisile mayelana "nesikhathi eside". Ngaleso sikhathi, nganginesithakazelo kumakhasimende angempela, ngakho ngasebenzisa zonke izindlela "ezimnyama", ngavele ngabakhukhula ngobuwula ngama-popunders kanye nokuqondisa kabusha okungu-301.

I-OS: - Uyazi ukuthi bakwenza kanjani eNtshonalanga? Uyakuthatha - unamathisele isizinda kumbangi wakho, isikhundla soqhudelana naye siwile - kahle, esihogweni naye, usishiyile lesi sizinda; futhi uma ekhulile, ayewahlubula futhi anamathele kuwo. Kukhona futhi “ithuluzi” elinjalo elibizwa nge-Link Detox - ungathola izixhumanisi ezimbi ezinamathiselwe kuwe.

SP: - Ungakwazi yini manje ukungigeza ungisuse ezenzweni engizenzile - ukuqondisa kabusha kuka-301, ithrafikhi ethandwayo enenani elikhulu lokuphindaphinda?

I-OS: - Yebo, ithrafikhi ye-popunder ijwayelekile, anginandaba.

SP: - Kodwa kubhebhethekisa ukuziphatha - iphesenti elikhulu lokwenqaba! Kunamazinga okuhluleka angu-90%.

I-OS: - Ngakho-ke lena ithrafikhi yokudluliselwa - le thrafikhi ayihlobene nokusesha, ukusesha akukunaki nhlobo. Lokhu akuyona ithrafikhi evela kusesho.

SP: - Ngangicabanga ukuthi wayebukele ...

I-OS: — I-“Yandex” ibona kahle ukuhlukaniswa ngethrafikhi futhi iyaqonda ukuthi usebenzisa ithrafikhi eshibhile futhi usebenzisa i-chip traffic. Kulungile, kungani kungenjalo. Ngizokukhombisa ukucwaninga - unezinkinga zobuchwepheshe nje, ngicabanga ukuthi izinkinga azikho kuzixhumanisi. Uma kube nenkinga ngezixhumanisi, ubungeke ube ne-Google.

Kungani unqume ukushintsha usuka eRussia uye eBurzh?

SP: - Umbuzo ovela ezithamelini: kungani unqume ukushintsha usuka eRussia uye eBurzh? Kubonakala kimi ukuthi impendulo isobala - ngoba kukhona imali eyengeziwe!

I-OS: - Yebo, futhi angithandi isimo sezomnotho ezweni ngandlela-thile: akucaci, kunzima ukwenza ibhizinisi, kukhona amaphepha amaningi eRussia. Namathemba okuthi umnotho walapha uzokhula futhi ngikwazi ukukhula kanye nezwe - cha, hhayi lapha. Okusho ukuthi, kukhona ukuntengantenga, amaklayenti aba mancane, amanye avele avale.

Futhi eNtshonalanga ufika nje ... Iziqongo eziningi ezincintisanayo eMelika empeleni ziphethwe amaRussia-Ukraine. Ngokujulile! Zonke iziqongo zigcwele amasayithi akhuthazwa amaRussia-Ukrainians, iziqongo eziningi zokuncintisana. E-New York efanayo ngezindikimba “ezimhlophe”. Futhi ufika, futhi i-priori unobuchwepheshe obuningi ekhanda lakho, ngoba unenkinga yobuchwepheshe obuyinkimbinkimbi e-Yandex ... Uza ndawana thize, wenze lokhu (ngokufiphaza komunwe wakho), - "Yini, yafika phezulu ? KULUNGILE". Futhi lapho isheke elimaphakathi likhulu ngokuphindwe kabili, izikhathi ezintathu.

SP: — Ngo-6-8.

I-OS: - Hhayi-ke, uma ungathandi eMelika, uye eLatin America. Iklayenti alizange liye lapho (kahle, asikwazi ukubonisa i-google.com global) - ake sikuse e-Mexico nase-Brazil.

Ingabe uphromotha amasayithi amaklayenti noma awakho?

SP: - Ingabe ngokuyinhloko ukhuthaza amasayithi amaklayenti noma awakho?

I-OS: - Sinenethiwekhi yethu yamasayithi ngaphansi kwe-Amazon.

SP: - Usho ukuthini uma uthi "Amazon"? Sekungokwesihlanu ngizwa lokhu.

I-OS: - Lona umbuyekezi, okungukuthi, wenza ukubuyekezwa kweminye imikhiqizo, ukufundwa okude okukhulu. Umuntu ukhetha uhlobo oluthile lwesiginci sikagesi...

SP: - Ingabe lo mhlaba?

I-OS: - Lezi izingosi ezinamakhasi amaningi. Amakhasi okufika angathuthukiswa, ungawakhuthaza ngaphansi kwe-Amazon, kodwa leyo indaba ehlukile. Kungcono ukwenza isayithi enamakhasi amaningi. Bese uba nezingozi ezimbalwa: ikhasi elilodwa aliphumanga ngenxa ye-semantics, kodwa elinye liphumile. Sinezingosi zethu ze-Amazon, ziletha imali. Kungani kungenjalo?

SP: — Uyenza kanjani imali ngabo? Ingabe ubeka nje isixhumanisi sokudlulisela kulowo mkhiqizo othile ku-Amazon?

I-OS: - Yebo Yebo. Amasayithi okubuyekeza ajwayelekile, buyekeza amasayithi e-Amazon - akukho okusha.

SP: - Isizinda sakho esikhulu kunazo zonke, esikhulu kunazo zonke ngaphansi kwe-Amazon, ingakanani ithrafikhi enayo ngenyanga?

I-OS: - Ngokuqondile Melika?

SP: - Yebo. Ingabe konke kuyi-SEO?

I-OS: - Yebo, CEO, ndawana thize - izinkulungwane ezintathu ngosuku endaweni ethile, lokho kugcwala kwezimoto.

SP: - Kungani lezi zinombolo ziyizikhathi ezi-5-8? Ku-YouTube, uthola okuphindwe ka-5-8 okuvela eMelika. Ebhizinisini le-cashback engiyibhekile: imali engenayo cishe iphindwe ka-8 ngaphezulu. Le nombolo 8 ivela njalo. Masibe ama-pessimists, masingathathi uphahla, ake sithathe ubuncane - izikhathi ezi-4 ngaphezulu. Empeleni kungani ngithi sidinga ukuya eNtshonalanga ngokushesha okukhulu.

I-OS: — Yebo, futhi abantu banemali eyengeziwe, abantu bahlukana nemali kalula.

SP: Kodwa sisebenzisa cishe isikhathi esifanayo, amandla, nemali.

I-OS: - Yebo, thina eRussia sikhathele, ngoba kunezinkampani eziningi ezincane - abafana abathathu bahlangene lapho ... Badweba amakhasi amahle okufika, baqala ukukhangisa okuvamile ... Bakhohlisa amakhasimende. Ngenxa yokuthi abakwazi, abanalo isipiliyoni seminyaka engu-10, abazi ukuthi kanjani, abazi lutho mayelana nokusesha, kodwa bathengisa kahle. Batshela amakhasimende ukuthi, “Sizokwenzela i-CEO,” kodwa awenzi lutho. Iklayenti libe seliza kithi lithi: “Asisayine isivumelwano neziqinisekiso.”

SP: - Futhi umzuzu obucayi.

I-OS: "Futhi bavele bacekele phansi imakethe." Yiziphi iziqinisekiso eMelika? Uyalazi ihlaya nge-ejensi ye-SEO?

Iklayenti liza ejensi ye-SEO lithi:

– Ingabe unaso isiqinisekiso?
- Hu...ntia.
– Ungathenjwa!

Uzuza malini ngewebhusayithi ephromothwe kahle yaseMelika?

Imakethe eRussia injalo ukuthi abantu banemali encane. Akakwazi ukuthatha izinkulungwane eziyishumi zamadola esiteshini - "Hhayi-ke, masibhikishe, kulungile." Kodwa eMelika ingakwazi, ngoba inkampani lapho inenzuzo ye-10 million dollar ngonyaka, ayinandaba nalezi zinkulungwane ze-2 zamadola ku-CEO ngenyanga. Akudingekile ngempela ukuthi bacele umbiko, kunjalo.

SP: - Ngamafuphi, unazo izingosi zamaklayenti edolobheni?

I-OS: - Yebo, bheka nje: kusekhona imakethe eRussia (izigidi ezingu-147 manje) ... Bheka umhlaba wonke - kuningi futhi kucebile; laba bantu banemali yokuyisebenzisa.

E-Russia, lokhu (inani elincane labantu) banemali yokusebenzisa, kanti abanye basebenzela bona. Nansi impendulo yakho ukuthi kungani burzh.

Ingabe uPutin ungumongameli omuhle waseRussia?

SP: - Ingabe uPutin ungumongameli omuhle waseRussia?

I-OS: - UPutin Vladimir Vladimirovich. UVladimir Vladimirovich.

SP: - Kodwa usuvele ungumuntu omdala, unombono othile owakhiwe.

I-OS: - Yini engingakutshela yona? Mayelana nezamabhizinisi (kuyindaba ende nje ngezwe), izinto azibanga ngcono kule minyaka eyi-10 edlule, zibe zimbi kakhulu. Uhulumeni akukho okuhle akwenzayo ebhizinisini. Angikwazi ukuthatha lokho ikhasimende elingikhokhele kona ku-PayPal, njengaseMelika, ngithathe isithombe-skrini bese ngisithumela ehhovisi lentela - ngizolengiswa ngenxa yalokhu. Uhulumeni akenzi lutho oluhle. Futhi eMelika ungathatha isithombe-skrini, uthathe isithombe ocingweni lwakho bese usithumela ehhovisi lentela (kufika ku-10 XNUMX zamadola lapho). Ngizothatha isithombe bese ngithi: “Lapha. Angifuni ukuhlola."

SP: "Yingakho ungakholelwa ohlotsheni oluthile lwekusasa eliqhakazile lezomnotho?"

I-OS: - Angiziboni izimfuneko zomnotho. I-ruble iyawa, akukho ukuthuthukiswa kwengqalasizinda, akukho khefu lentela, i-VAT inyusiwe. Hhayi-ke, uzosebenza kanjani? Unezintela ezinkulu kangaka yonke indawo. Isibonelo, endaweni ethile eYurophu ungathatha imalimboleko ku-1, iphesenti elilodwa nengxenye yebhizinisi. EMelika ungasebenzisa amathuluzi ezezimali. Lapha, hamba, bagunyaza i-overdraft yakho ngo-25% - kuhle!

SP: - Ngakho-ke awukwazi ukuthola lesi sikweletu?

I-OS: - Yebo, awukwazi ukusebenzisa amathuluzi ezezimali.

SP: - Nginenzuzo emkhakheni - ngingakwenza 100%. Okusho ukuthi, ngingakwazi ukuboleka imali ngisho naku-30%, kodwa ngeke banginike okwamanje. Kufanele uphathe amaphepha amaningi (abonisa okuningi). Yebo, kulula kimi ukumemezela, bonisa ... Uyazi, inkampani yeDodo Pizza? Fedor Ovchinnikov.

I-OS: - Guys, ngendlela, abantu abaningi batshale imali. Ochwepheshe be-SEO, ngendlela.

SP: - Wayenesitolo sezincwadi nje, wayegcina ibhulogi yombhalo. Wayenesitolo sezincwadi e-Syktyvkar, sasiqhuba kahle, sabe sesingenamali. Kodwa kwavela ukuthi: lapho uhamba kakhulu, ukhuphuka ngokushesha futhi. Futhi waheha futhi wayithola kanjani imali yeDodo Pizza? Uvele wamemezela kubhulogi yakhe (bekunabafundi abaningi): “Asingene siqale into enjengale”! Manje ngizoba ku-YouTube, ngoba manje sidinga ukudala umnyango wokuthengisa, inani lemicimbi - ngizomemezela into efanayo ku-YouTube. Futhi inzuzo "engcolile" ingu-100%. Angifuni ukuboleka imali, angifuni ukuchitha isikhathi ngakho.

I-OS: - Wena ngokwakho uzonquma ukuthi ukwenza lokhu kuyiphi indawo? Yebo. Ngoba uma inzuzo yakho yenzuzo ikhula, kuze kufike iphuzu elithile ngeke ukwazi ukusebenza kahle eRussia. Ungasebenza eMelika, endaweni ethile eYurophu, kunjalo; uma une-passport yeziqhingi, ungasebenza ngokukhululeka ezweni lama-Arab. Kodwa lapho bakunikeza lezi zimo, akekho okukhiphayo. EJalimane uhulumeni uzokutshela: “Kungani ungenzi nzuzo? Mhlawumbe singakusiza kanjani?” Futhi lapha bazokutshela ukuthi ukhokha kancane intela yakho nge-ruble, ngoba ihhovisi lentela ngokwalo lihoxile ku-akhawunti yakho kabili, awunayo i-ruble okufanele uyikhokhe - ama-akhawunti akho avinjelwe.

Angiyiqondi yonke le ndaba eRussia. Amabhizinisi amancane, ngikholwa ukuthi, aqhuba ubuchwepheshe futhi ashayela izwe. Ayikho inqubekelaphambili enhle, ngakho-ke ngicabanga ukuthi sidinga ukuya eNtshonalanga, lapho izwe selidlule kukho konke lokhu ngokuziphendukela kwemvelo kudala.

SP: - Sekuyisikhathi sokuphuma.

I-OS: - Hhayi-ke, sicabanga ngokuthuthela kwenye indawo. Manje sinehhovisi eSlovakia, sivula ihhovisi eThailand (leli "ikamu" lasebusika). Sisebenzisa izici ezihlukahlukene zesimanje ezivela ezinkampanini ukuya enkampanini: ngoLwesithathu, isibonelo, sinosuku olukude (abantu bangasebenza besekhaya); futhi manje labo abafuna bazosebenza eThailand. Okusho ukuthi, kudala sihlola ifomethi yerimothi yomsebenzi nokuphatha kude.

Ingabe uqasha abantu baseRussia?

SP: - Futhi kuvela ukuthi abantu bakho basebenza eRussia kuphela?

I-OS: - Cha, sinabantu abavela e-Ukraine, sinabantu abavela eBelarus.

SP: - Ingabe konke lokhu kukude?

I-OS: - Yebo, kodwa laba ngabantu abasebenza isikhathi esigcwele abasebenza ngaphansi kwenkontileka esemthethweni. Sinenkontileka yokuqashwa ekude. Kukhona lolu hlobo lwenkontileka yokuqashwa. Sithenga abantu ngokugcwele, asinawo ama-freelancers. Uza emsebenzini, uyaphawulwa engxoxweni yebhizinisi, ungamfonela njalo (kungakhathaliseki ukuthi ukuyiphi indawo yesikhathi).

SP: - Ku-Slack?

I-OS: - Sisebenzisa i-WhatsApp manje. Ngifuna ukusebenzisa i-Slack, ngifuna ukwenza yonke into ngama-bots, kodwa anginakho okwanele kuzo zonke izinqubo. Ngizokwenza zonke izinqubo zibe kudijithali ngisebenzisa i-Google BigQuery, isizindalwazi samafu, i-Google Data Studio - lawa amadeshibhodi.

SP: - Hhayi-ke, ngisebenzisa izilingo.

I-OS: - Ngiphinde ngisebenzise izivivinyo zemisebenzi, kodwa lapha ungakwazi ukubala ukusebenza kahle kwazo zonke izisebenzi, zonke i-accounting, uzifake kusizindalwazi esisodwa sefu, uhlanganise wonke amamethrikhi futhi uwabonise kuma-TV amahle.

SP: - Anginaso ngisho isineke esanele samamethrikhi nezibalo. Ngingazikhunga uma kufanele ngenze ngisho nengxenye yalokhu.

I-OS: - Futhi kuzoba ne-Telegraph bot. Udonsa i-Telegram bot kusuka kulolu hlelo, ithumela izaziso kubasebenzi - isibonelo, ukuthi bahlangane kangakanani nama-KPI namuhla.

SP: - Njengoba abafana betshela ihlaya izolo:

- Kusukela manje kuqhubeke, sonke sizosebenza ngendlela entsha. Umsebenzi ngamunye uzoba nesilawuli kude - “Ikhofi” kanye “Ne-Blowjob”. Ezinhle zizoba nenkinobho yokushaya ucingo, ezimbi zizoba nesibani.

I-OS: - Ngendlela, umbuzo ojwayelekile - abantu babuza ukuthi inkampani yakho yakhiwe kanjani - ingabe i-horacracy, ingabe i-self-government ... Akuyona into embi! Siyinkampani yakudala, eqondile, “ebomvu” enesakhiwo esiqinile. Sinabantu abaningi abahlale benama-KPI: amaholo amancane ajwayelekile, kodwa wonke umuntu unamabhonasi amakhulu.

Bazuza malini ochwepheshe be-SEO abaqashiwe?

SP: - Amathemba okukhula?

I-OS: - Njalo! Njalo, njalo... Ufuna, uthatha amaphrojekthi amaningi, uthola imali. Amaholo ethu ama-SEOs aphezulu kunemakethe.

SP: — Liyini iholo emakethe manje?

I-OS: - Umholo ojwayelekile emakethe ungama-75-80, mhlawumbe ngaphezulu.

SP: - Izinkulungwane zama-ruble ngenyanga... Ingabe unayo engaphezu kwekhulu?

I-OS: - Okuningi.

SP: — Ingabe uqasha ngisho nabasebenzi bangaphandle? Kukhethwa kanjani?

I-OS: - Yebo. I-HR ihlelwe kanje: siqasha othisha abazi kancane; Sinohlelo lokuzijwayeza - konke ukujwayela enkampanini kuyazenzakalela; Sinezikole zethu zangaphakathi eziku-inthanethi lapho wenza khona izivivinyo, ubhala imibhalo, futhi uphumelele amamaki.

SP: - Ukuze ungachazi wonke umuntu, izifundo zakho zibhalwa kanye kuphela.

I-OS: - Yebo, sapakisha izifundo zalo mkhakha - bewufaneleka kakhulu.

SP: - Abazintshontshi kuwe?

I-OS: - Hamba ukweba, hamba uphinde inkampani yami! Yekela!

SP: - Ngakho ngithi ... Kungani ngingesabi ukwabelana ngemibono? Ngineziningi zazo, okokuqala... Okwesibili, ukuqaliswa kubalulekile.

I-OS: - Ngihlale nginikeza ulwazi. Uma wenza kanjalo, uzoba ukuphela kwembangi yami - sizophuza ubhiya ne-whisky nawe, ngizothi: "Kupholile, mfowethu!" Ngiyathanda uma abantu bedala futhi benza okuthile.

Abasebenzi bazamile ukusungula inkampani encintisanayo, okungahambanga kahle. Yebo, bafa nezikweletu ngonyaka, ngoba banesu elihlukile lokuthuthukisa - abaqondi ukuthi lenza kanjani ibhizinisi! Bacabanga ukuthi kulula kakhulu, uzoba nemali eningi. Qhubeka, khokha izintela zakho, qasha ihhovisi.

SP: - Futhi bangalala kanjani amahora angu-4 iminyaka, abacabangi ngakho! Ngilala amahora angu-4.

I-OS: “Ngivuke ekuseni ngaba nomhlangano wekota. Ngiyiphothulile, ngabe sengiza kuwena ukuzoqopha.

Yiziphi ukwehluleka kwakho okukhulu ebhizinisini?

SP: - Yikuphi ukwehluleka kwakho okukhulu ebhizinisini, wena nethimba lakho?

I-OS: - Sinomkhiqizo obizwa ngokuthi i-Rush Analytics. Wayebukeka ehlukile ngaphambili, futhi siyacabanga:

"Singochwepheshe be-SEO, siyayidinga." Kodwa besingazi ukuthi imakethe idingani. Futhi asizange senze ukuthuthukiswa kwamakhasimende, asizange senze i-Kasdev, asizange sibuze abantu ukuthi yini abayidingayo futhi saqala ukusika. Basebenze iminyaka emi-4, bachitha iminyaka emi-5, isigidi samadola - bagcina benenkampani elahlekelwayo. Hhayi-ke, masiyiguqule ibe yi-euro.

SP: - Kungani ngama-euro? Ingabe abahleli bakho abaveli e-Ukraine?

I-OS: - Cha. Sinehhovisi lentuthuko eSlovakia.

SP: — Ngabe sikhona isidingo sokuba nehhovisi lentuthuko ezweni elibiza kangaka?

I-OS: - Abahleli abajwayelekile. Ungakwazi futhi ukuqasha umklami ngama-euro ayizinkulungwane ezi-2.

SP: - Ngikhala kanjani eMoscow noma e-Ukraine ...

I-OS: - Ngenxa yamakhono ethu ayingqayizivele njengomqondisi wezobuchwepheshe, ngingakwazi ukuqasha umhleli oneziqu ezimbili zobuchwepheshe. Amanyuvesi amabili ezobuchwepheshe! Okuhamba phambili ezweni. Ngenani elilungile. Ngoba senze esikuthandayo, hhayi lokho okudingwa yimakethe.

Nginqume ukwenza umkhiqizo, nganquma ukwenza iwebhusayithi - vele uthayiphe Ukuthuthukiswa Kwekhasimende ku-YouTube, ubone ukuthi kuyini. Lena indlela yokuthuthukisa umthengi. Hamba ubuze abantu: “Niyakudinga lokhu? Ingabe kubuhlungu kuwe?

SP: - Wena, njengoMisebenzi, wenze into eya ngqo ekhanda lakho.

I-OS: - Hhayi-ke, asiwona neze Imisebenzi, futhi aniwona neze Imisebenzi - lezo zinsuku seziphelile. Kuyacaca ukuthi manje sekuphume ucingo olunama-"burners" amathathu. Asizange sibuze abantu ukuthi bayayidinga noma cha. Bachitha imali batshala.

SP: - Ingabe lokho kubalwa njengokukodwa, noma okubili?

I-OS: - Amabili. Kusekhona “umshini wokushisa” wesithathu! I-Memes kakade, yebo.

Bekufanele sihambe ngokushesha bese siqasha umphathi womkhiqizo omuhle.

SP: - Ngiyazi inkonzo yakho. Mhlawumbe angazi konke. Ulubekephi udaka olungaka? Kuyacaca ukuthi ungasebenzisa ibhiliyoni.

I-OS: — Ithimba labahleli bohlelo, ingqalasizinda... Ukhuluma ngani! Cishe sisendaweni yesine eMpumalanga Yurophu mayelana nokuqoqwa kwedatha. Sinamaseva amaningi, sinobuchwepheshe obuningi ngaphansi kwe-hood.

SP: - Udinga ukuqala ukuthengisa "idethi enkulu."

I-OS: - Sibheke kulokhu. Uke wayibona i-captcha ku-Yandex?

SP: - Uke wayibona i-captcha ku-Aliexpress?

I-OS: - Asinandaba.

SP: - Nginamaphrojekthi athile ogaxekile ku-Aliexpress. Ngingumuntu, ngiyakwazi ukuxazulula eyodwa noma ezimbili kweziyishumi.

I-OS: - Kuyafana ku-Yandex, kodwa sidlula kunoma iyiphi i-captcha ngokwethu.

SP: - Sidinga ukubona ukuthi uyadlula i-Aliexpress captcha.

I-OS: “Sakhe umnyango wethu, ofaka isandla, kwingqalasizinda eshibhile.

SP: - Angikaze ngibone i-captcha embi kakhulu kune-Aliexpress's.

I-OS: - Kusibize ama-ruble ayizinkulungwane ezingama-600 ukubona i-captcha ngenyanga.

SP: — Umbuzo yimbuyiselo.

I-OS: - Yebo. Futhi konke kwehlela phansi. Siqashe umphathi womkhiqizo oweza kithi: “Oleg, lawa mamethrikhi awasebenzi ngendlela efanele. Sidinga ukushintsha imodeli” (ukubhalisa, ake sithi bashintshele kokubhaliselwe). Sashintsha amathuluzi, sapakisha leli bhizinisi ngendlela ehlukile, futhi inkampani yaqala ukwenza inzuzo, yayeka ukulahlekelwa yimali. Senze izingxoxo ezingama-30 namakhasimende ethu futhi sabona ukuthi awakudingi lokhu.

SP: - Ingabe kufanele ngenze uhlobo oluthile lwemodeli elula?

I-OS: "Bekufanele senze lokho abantu abakudingayo, hhayi lokho thina, abapholile, esizicabangele ngakho nesikufunayo." Ungacabangi ukuthi ulungile - buza abantu obadayiselayo. Leli bekuyiphutha elikhulu ebhizinisini. Benza amaphutha kubantu, baqasha abaphathi. Elinye icebiso: uma ucabanga ukuthi kukhona okungalungile ngomuntu, khona-ke kukhona okungalungile ngaye! Njalo. Uma ungabaza ukuqasha, ungaqashi!

SP: - Njengoba umama ehlala esho futhi engakhathali ukuphinda: "Umcabango wokuqala ofikayo engqondweni iyona ofanele kakhulu!"

I-OS: - Uyabona - into inamafu, into ongayithandi ... Ngeke idlule, ngeke idlule isifo, ngeke iphinde iqeqeshe! Nakanjani kuzoba nodaka, nakanjani uzolahlekelwa yimali. Benza iphutha elinjalo nabasebenzi bezezimali, benza iphutha nomphathi wezokuxhumana (ngithemba ukuthi uyakubona lokhu), owayenemigomo nezinhloso ezifanayo, imigomo nezinhloso - akukho okunye. Benza iphutha ngokuqasha, benza iphutha kumodeli webhizinisi.

SP: - Futhi benza umkhiqizo obiza kakhulu, bawenza isikhathi eside, ongekho isidingo esikhulu.

I-OS: “Manje okungenani usezilwela, siyayiqonda indlela yokuyithuthukisa.
Uyini umsebenzi wakho oyinhloko?

SP: - Umsebenzi oyisisekelo kakhulu onawo lapho...

I-OS: - Ukuhlola izikhundla. Into ecace kakhulu kuwo wonke umuntu: faka okhiye bakho futhi ubone ukuthi isayithi lakho liqhubeka kanjani.

SP: — Obani izimbangi? Ngakho ngiyayihlola ku-Gogetlinks, isibonelo. Nginohlobo oluthile lokubhalisa lapho, bangithumelela imibiko kanye ngenyanga noma kanye ngesonto: “Izingosi zakho bezikule ndawo, manje zikule ndawo.” Uyazi, kulula - imicibisholo, ubona amandla, noma ngabe iyehla noma phezulu.

I-OS: “Futhi kungenzeka ukuthi bathenga idatha kithi noma kwabaqhudelana nabo. Ngeke bazihlukanise. Kuphakathi kokuthi "Polt" noma kithi. Kepha kukhona nabaqhudelana nabo - SE Ranking, obuye wabona. Ukulinganisa kuwuhlelo oluhle, kodwa kuningi kulo. Yini oyidingayo njengomnikazi webhizinisi: bona ukuthi iwebhusayithi yakho ikuphi nokuthi ikuphi ithrafikhi kuyo. Futhi manje sikhombisa ngqo ithrafikhi evela ku-Metrica ngaphakathi, izikhundla zikhulile - sibonisa ukuthi kukhule kangakanani ithrafikhi.

SP: - Yebo, yebo, kukhona okunye okumele ukuqedele. Kodwa ukube benginguwe, ukuze ngibuyise lezi zindleko ngokushesha, bengizoqala ukuhweba usuku olukhulu.

I-OS: - Sesiqalile ukuqoqa imininingwane egciniwe, uma ufuna.

Burzh-athikili for Amazon

SP: - Masiqhubeke nemibuzo yekhasimende. Ingabe unenani lezindatshana ze-Amazon kubhulogi yakho? Uthe yebo. Wedwa noma?..

I-OS: - Kukhona eziningana zazo. Sichithe isikhathi eside sihlola imodeli, sabhala esakhe i-WordPress ukwakha. Manje sesingawavula kanje (eshaya iminwe), vele sikala umhleli, asixhume.

SP: - Futhi ngisanda kulayisha ezinye izindatshana, futhi kunjalo.

I-OS: - Yebo. Futhi ihhovisi lethu labahleli liyazenzakalela. Abakopishi bethu abakwazi ukuhambisa umbhalo... Futhi ubhala ehhovisi lethu ngokukhethekile, lapho irobhothi yethu ihlola ngokuzenzakalelayo ukufaneleka kombhalo nokuhambisana nemininingwane yobuchwepheshe ngokuzenzakalelayo. Uvele ulayishe imininingwane yobuchwepheshe lapho kusuka ku-Rush Analytics, futhi umkopishi akakwazi ukuhambisa umbhalo aze awubhale ngendlela efanele.

SP: - Ngomqondo ongokomfanekiso, ayikwazi ukusindiswa.

I-OS: - Awukwazi. Bathi kuye: “Lungisa iphutha.” Ngakho-ke sithatha injini "ye-Amazon", ingqikithi, xhuma ukushintshanisa (ngokushesha "kubaba" lolu daba luzothululelwa ngqo ezincwadini zesihloko) - yilokho, futhi imvilophu ithunyelwa!

SP: - Kwakubonakala kimi ukuthi kukhona engikuqondayo, isibonelo, ngiyayiqonda i-IT...

I-OS: - Ngisanda kubona i-automation eminingi empilweni yami.

SP: "Futhi ngiyaqonda ukuthi angazi ngisho nengxenye yesithathu yakho konke, futhi ngiyakukhumbula."

Iliphi isu le-SEO olisebenzisela uBurj?

SP: - Yiliphi isu olisebenzisayo ukuze uphromothwe emakethe - okuqukethwe, izixhumanisi, i-SEO yobuchwepheshe? Gxila kuphi?

I-OS: - I-SEO yobuchwepheshe idinga nje ukuthi ilungile "ngaphandle kwebhokisi" - ukulayisha ngokushesha kwesayithi.

SP: - I-priori. KULUNGILE.

I-OS: - Nge-WordPress, faka i-Yoast Seo.

SP: - Kukhona i-plugin.

I-OS: - Futhi Clearfy uhlanza udoti. Xhuma. Ikhubaza izimpinda.

SP: - Lungiselela iyatholakala.

I-OS: - Lungiselela futhi, yebo.

I-OS: - Ngamafuphi, iwebhusayithi ehlanzekile, enhle (asithathe i-WordPress). Lokhu okuqukethwe okulungile, ngokuhambisana nohlobo lokuqukethwe, kanye nokuqukethwe kwesixhumanisi, ongakuthola ngokushibhile uma kuqhathaniswa.

SP: - Iyiphi into esemqoka ngaphansi kwe-burgh phela?

I-OS: - Izixhumanisi. Okumaphakathi, okuqukethwe okuhle nezixhumanisi ezinhle. Izixhumanisi zakha okuqukethwe okumaphakathi.

SP: - Uma ikuqukethwe, ubani-ke oyibhalayo? “Izikhulumi zomdabu”, okungukuthi, abantu bakwamanye amazwe ngokwabo abavela kulawo mazwe, noma abahumushi ngokwabo.

I-OS: — “Izikhulumi zomdabu” kuphela ezingaya kumawebhusayithi amaklayenti. Sine “izikhulumi zomdabu” kubasebenzi bethu.

SP: — Ngaziphi izilimi?

I-OS: - Spain, France, Germany, English.

SP: — Ingabe laba bakopishi abavamile, abahlakaniphile?

I-OS: - Yebo. Sasinezinsiza zaseSpain eMoscow. Ngaphansi kweColombia, sibeka abaseColombia ehhovisi. Baqasha abantu baseColombia khona kanye eMoscow, bathola abahumushi bababeka ehhovisi. Bathatha... Babiza amasenti.

SP: — Luthini ulimi lwabo lapho eColombia? IsiPutukezi noma iSpanishi?

I-OS: - ISpanishi. UDwayne Diaz kwakuyisibongo, into efana naleyo.

SP: — UDwayne Scala-Johnson.

I-OS: - Diaz, ngiyakhumbula. Ngangesaba ukuthi uzozithola izibhamu ekhoneni, nsizwa epholile.

Bangaki abantu onabo emnyangweni wakho we-burz?

SP: - Bangaki abantu onabo enkampanini yakho?

I-OS: — 8–9.

SP: - Ingabe uzowukhokhela umnyango wokukhushulwa kwe-CIS?

I-OS: - Thina ngeke. Hhayi okwamanje. Inqobo nje uma kukhona imakethe lapha. Sinomkhiqizo oqinile impela - bayayazi i-Rush Agency ngoba sinedumela elihle. Ungavula ukuhlolwa kwama-counterparties - asinayo inkantolo yokulamula eyodwa, asikaze sibe nayo.

SP: - Nakuba kukhona ochwepheshe abanele Ram kanye SEO?

I-OS: - Hhayi-ke, yivule, thatha noma ngubani, kuzoba nezilingo! Ngeke siyivale ngoba sibona ukuthi imakethe isengathuthukiswa. Ngokushesha nje lapho singasathandi le makethe, sizothuthela kwenye indawo - sizosusa iqembu, yilokho kuphela.

Izinkinga ezinkulu nge-SEO yangaphandle?

SP: - Izinkinga zakho ezinkulu zisekuthuthukiseni amawebhusayithi emakethe.

I-OS: - Sichithe isikhathi esiningi sigijimela kubakopishi emakethe - kunzima kakhulu ukuthola "abomdabu" abajwayelekile. Zonke izinhlobo zamaPhilippines zibhalela wena ngaso sonke isikhathi... Filipinos, the way, kulungile. Amanye amaNdiya "angakwesokunxele" ahlala ebhala: "Mnumzane, sawubona, umngane wami wakho, i-copywriting, chick-chick-chick-chick ... "Kwakunzima ukuthola ama-Copers. Kwakunzima ukubhala ubuchwepheshe obuzosivumela ukuthi sakhe izixhumanisi ngokushesha naphansi.

SP: - Kodwa manje zingaki izixhumanisi ongazithola kumaphrojekthi akho ngosuku?

I-OS: - Uma uthathwa, ungakha igridi yezindawo eziyishumi. Avele adideke. Kodwa lezi zindawo ezingu-10 zamafutha.

SP: - Amafutha.

I-OS: "Kodwa ake sithi singavele sikuthathele mahhala okuqukethwe." Singathola isayithi eselikhishiwe kakade emiphumeleni yosesho (okuqukethwe okuyingqayizivele), futhi sizothatha okuqukethwe sikwenzele amakhasi okubikezela mahhala.

Nakulokhu futhi, kungani uphakamisa i-PBN: izixhumanisi, izixhumanisi nokuqukethwe, okuqukethwe nje. Uyabona ukuthi isayithi linogaxekile amaShayina, kodwa okuqukethwe kuhle, izindatshana zochwepheshe? Ngiyithathile, ngayilayisha, ngabuyekeza izithombe - yilokho, okuqukethwe kwamahhala "izikhulumi zomdabu" ezikubhalele (0 ruble 0 kopecks).

SP: - Ngaze ngatshelwa ngabafana abasebenza kwa-CIS ukuthi ngiboleke izincwadi ezindala emtatsheni wezincwadi, ezingekho ku-inthanethi. Uyiskene nge-FineReader futhi wayilahla.

I-OS: - Hhawu! Lesi isihloko esidala! Ngeke agibele. Ngake ngathenga inqwaba yezikena ezinganeni zesikole futhi ngenza namasathelayithi okuxhumana. Kwenzeke ngemva komdala. Kwakukhona inkathi yonke yamasathelayithi.
Ingabe akhona amabhizinisi afanayo?

SP: - Ingabe unawo amabhizinisi ahambisana nenkampani ye-CEO? Mhlawumbe ibhizinisi elingaxhunyiwe ku-inthanethi?

I-OS: - Cha, asenzi lutho. Sinebhizinisi leklayenti, sinewebhusayithi, futhi sine-Rush Analytics njengomkhiqizo. Manje alikho ibhizinisi. Kodwa wonke umuntu wakha amawebhusayithi ahlukene, wonke umuntu uzama ukuvula i-pizzeria, i-cafe ... Sinqume ukugxila kulokho esikwenzayo kahle futhi sikuthuthukise - ngeluleka wonke umuntu.

Kukhona incwadi ethi "From to Great" - isifundo sezinkampani ezazizinhle, ezinamandla, ezashabalala, zaba zinkulu. Futhi kukhona "isu le-hedgehog": litshela ukuthi impungushe izama kanjani ukudla i-hedgehog - igxuma phezu kwayo, izama ukuyiphonsa entabeni; i-hedgehog, into kuphela ayenzayo ukuzivala (lokhu kuphela into angayenza); futhi impungushe ayikwazi ukudla i-hedgehog ngaphandle kokuthi iphonse emanzini. Okusho ukuthi, isu le-hedgehog ukwenza lokho okwaziyo ukukwenza futhi uqhubekele phambili. Futhi ungaqali iphrojekthi ye-blockchain, awazi lutho olubi ngayo - hamba uyokwenza ithrafikhi! Hamba uthole ozakwethu abasha abanenzuzo ongabathengisa ithrafikhi kuma-plumbers eMelika, lei kumakhasino, angazi, eVietnam. Uma wazi ukwenza ithrafikhi, yenza ithrafikhi.

Ukuzijabulisa nje, namuhla sixoxile - sifuna ukwenza isitolo sekhofi ehhovisi, ukuze nje sijabule, senze ikhofi ehhovisi. Umlandeli. Wonke umuntu wenza izitolo zekhofi - sizokwenza nesitolo sekhofi. Kodwa kuzosibiza ama-ruble angu-0. Asingeni kwamanye amabhizinisi.

SP: - Awu, ungenza ibha ye-hookah ehhovisi ke.

Ngabe ekugcineni ufuna ukuya kuphi ngebhizinisi?

SP: - Ngabe ekugcineni ufuna ukuya kuphi ebhizinisini? Izinhlelo zakho.

I-OS: - Ebhizinisini? Vele, yiba ngumqashi, uqashe inqwaba yezindawo ezithengiswayo futhi ungenzi lutho.

SP: - Inqwaba yezinsizakalo zakho?

I-OS: - Izinkonzo eziningi. Bengizodlulela phambili nge-real estate. Ngingamane ngiqashe izindlu ezithengiswayo futhi ngithenge ezinye izindawo. Ngesikhathi sami sokuphumula, ngangichitha isikhathi sami ngifundisa abantu, ngitshela abantu ukuthi benze kanjani izinto...

SP: - Dlulisa okwaziyo.

I-OS: - Yebo, ngiyazi okuningi, ngingakutshela mayelana nokuthengisa, mayelana nokumaketha; futhi ngiyathanda uma kufika abafana abaqala njengoba ngenza eminyakeni eyi-10 edlule. Ngingabatshela ukuthi benze kanjani ukuze bangagijimi iminyaka engu-4 kungabikho muntu owazi ukuthi kuphi, kodwa bakwenze ezinyangeni ezimbili. Ngizovele nginikeze izinkulumo kubantu abasha.

SP: — Yiya esiteshini se-YouTube futhi ngokushesha wenze inguqulo yaso yesiNgisi.

I-OS: - Sithenge istudiyo! Ayikhokhiswa njengeyakho.

SP: - Akuyona eyami.

Amathrendi we-SEO 2019-2020

SP: - Izitayela ze-CEO ku-burzhunet, unyaka we-19-20. Ama-chips aphansi!

I-OS: - Ezihlokweni "ezimnyama" bazophotha i-PF, ngoba amaRussia afika phesheya nama-markups. Manje bayasonta - bazosonta kakhulu. Uma ubona okuthile okungajwayelekile emiphumeleni, mhlawumbe bheka iPF. Akukho okuningi okuzoshintsha ku-CEO "emhlophe". I-Google ikhiphe isibuyekezo esisha, angikakayi emnyangweni waseNtshonalanga - umfowethu uyafunda. Izingosi zethu zikhulile kulo nyaka, kanti ezinye ziwile.

I-algorithm yabo ibizwa nangokuthi "Imali Yakho, Impilo Yakho", lapho izindatshana "zangakwesokunxele" zibhalwa ngemithi, yilokho kuphela. Sekuvele kungenzeka ukukususa ngaphansi kwezihlungi, kodwa kuzoba nzima kakhulu - qaphela ngemithi. Bengiyibuka inyakaza ngaphambi kokuthi ngiye lapho. Futhi nakanjani ngeke ngiye epulazini futhi ngizikhokhele Ngedwa ngokuqinisekile. Lutho neze. Ngoba kungokwa-re-gu-li-ro-va-kodwa. Kuzoba nzima, okungukuthi, i-SEO evamile ngeke isebenze, kuzodingeka ufunde i-niche ngokujulile, utshale imali eningi futhi ubanjwe phezulu lapho. Asikho isidingo sokuya lapho.

SP: - Ngamafuphi, asingeni ekhemisi noma emalimboleko.

I-OS: - EMelika. Sikhuluma kakhulu ngeMelika manje. Kukhona osanda kuvula, wayifunda ku-VC, kukhona obolekisa eNingizimu Melika. Othile unginikeza imalimboleko ye-Philippines - kuhle. Angikhumbuli ukuthi ubani, ngeke ngiqambe amanga, kodwa kuyasebenza futhi.

Izindleko ezimaphakathi edolobheni zokuphromotha?

SP: - Izindleko ezimaphakathi ngenyanga zokuthuthukisa amaphrojekthi akho edolobheni.

I-OS: - Amaklayenti? Ake sikubeke ngale ndlela: uma wenza iwebhusayithi ye-Amazon, nakanjani udinga ukutshala amadola amaningi ngenyanga.

SP: - Ingabe uyayiletha? Ingakanani imajini? Uyakhumbula ukuthi kwakunjani ePortnyagin's?

I-OS: - Ngaphambi kokuba siqaphele ukuthi lokhu kungenziwa ngesisekelo esinqunyiwe, sasebenzisa ama-dollar ayizinkulungwane ezingu-50. Hhayi-ke, iku-CMS, ehlanganisiwe... Uyazi, uvula idizayini, ukhethe inkinobho - ishintsha imibala yedizayini ehlukile futhi ixube i-CSS ukuze ungakwazi...

SP: - Ngisho nasezindaweni eziningi?

I-OS: - Anginandaba nhlobo.

Ingakanani imajini?

SP: — Iyini inzuzo?

I-OS: - Hhayi-ke, bheka, uma utshala ama-mowers amabili, ngisho, ake sithi, unama-mowers amathathu ... Kodwa uma unethrafikhi eningi, khona-ke lokhu kucishe kube yilokho ongakwazi ukukhipha ... Kuncike kakhulu esihlokweni. Sikhethe embi kweyokugcina, ingeyesizini kakhulu. Ungathola amadola ayizinkulungwane ezi-3-4 ngenyanga. Kodwa kunzima. Bengingeke ngingene ebhizinisini lami lokuqala njenge-CEO kubabhali be-athikili base-Amazon, ngaphandle uma ngithatha izifundo ngokushesha nabafana abahlakaniphile.

SP: - Ngingaya ngqo ezihlokweni ze-Amazon.

I-OS: - Uma bengingaqondi lutho nge-SEO, bengizovele ngiqonde i-SEO eyisisekelo, i-SEO ejwayelekile, bese ngiya lapho. Ngoba i-Amazon iyisihloko sokuncintisana. Akuthina sodwa abahlakaniphile. Abantu emhlabeni wonke bayakwenza lokhu. Bengingeke ngiye e-Amazon ngaso leso sikhathi, ngizoqale ngithole i-CEO yaseRussia, ngimbe nxazonke, futhi ngesikhathi esifanayo ngifunde isiNgisi ngokushesha futhi ngiye ehhovisi.

SP: - Ekugcineni, isiphetho sisekhona: lapho ufika ngokushesha edolobheni, kungcono.

I-OS: - Yebo yebo.

SP: - Kuyafana nange-YouTube: uma wethula isiteshi ngokushesha, kuba ngcono.

I-OS: - Yebo. Funda isiNgisi, wenze i-SEO.

Ingabe uthenga izizinda ezehlisiwe?

SP: - Ingabe uthenga izizinda ezilahliwe futhi ubuyisele amasayithi?

I-OS: - Yebo Yebo. Siyathenga. Asisazifuni manje ezindalini, ezizotholakala. Siyazi ukuthi singathola kanjani kungobo yomlando yewebhu esihlokweni sethu okuthile othile akugejile, futhi ungakuthenga ngentengo nje kuphela futhi ungadingi ukuthengiselana endalini.

SP: - Ngakho-ke lesi sizinda ngeke sifakwe endalini okwamanje?

I-OS: - Wonke umuntu usevele wamkhumbula. Uyithatha ngenani elibonakalayo futhi uyithenge. Futhi uyazi ukuthi kukhona okuqukethwe lapho, kunezixhumanisi ezijwayelekile, ukuthi azikho ugaxekile - ku-Rush Analytics ungenza konke lokhu ngama-ruble ayi-100.

SP: - Kungani uyibuyisela?

I-OS: - Igridi yezixhumanisi, kunjalo.

SP: — Ingabe unayo igridi enkulu yezixhumanisi?

I-OS: - Kuphrojekthi ngayinye senza ezinezihloko. Kukhona indawo ethengiswayo eSpain (siyayiphromotha ngaphansi kwe-UK) - sizobuyisela ukwehla kwezindawo ezithengiswayo eSpain, sibheke ama-ejensi aseSpain aphelelwe imali. Kukhona abantu abafuna lawa maconsi, futhi senza igridi epholile.

SP: - Akufani nokuthi unezindawo eziyizinkulungwane eziyi-10?

I-OS: - Angicabangi ukuthi isebenza "ngobude obude." Ngeke ukwazi ukuthengisa lawa maphrojekthi kamuva. Uma ufuna ukuphuma kulaba, uzodlulisela ukufinyelela kule nethiwekhi yamasayithi kanye nalokhu, kuzolunga kumthengi. Futhi ungaphuma ngaphandle kokugcina ingqalasizinda, ukuze ungamoshi isithunzi sakho. Uthengisa konke bese uphuma. Ngicabanga nje ukuthi uma uthengisa iwebhusayithi, uthengise isixhumanisi, ungakhohlisi abantu.

SP: "Akayena uhlaka - empeleni uyingxenye yaleli bhizinisi."

Ingabe uxoxisana ngokuqondile nabaphathi bewebhu?

SP: - Uyaxoxisana nabaphathi bewebhu uma udinga isixhumanisi kunsiza ethile?

I-OS: - Yebo. Kunzima, kunzima. Kukhona izimpendulo ezimbalwa lapho. Kunamasu okumaketha okubandayo ongakwenza. Yebo, siyaxoxisana, yebo, siyafinyelela. Uma kukhona okuphakelayo kwezindaba ezinhle, uma kukhona isihloko eside esihle, kukhona i-infographics, yebo, kunjalo. Kumakhasimende, kunjalo. Sinamakhasimende omkhiqizo adumile, uma sibhala egameni lawo (i-imeyili ikwisizinda sawo - marketing@blablabla):

- Ingabe ufuna ukusebenzisana nathi?

- Yebo, kunjalo, sizobeka isixhumanisi.

Uzandisa kanjani izici zokuziphatha?

SP: - Uwandisa kanjani kahle ukuziphatha? Abaningi be-ZennoPosterom, futhi bathi baphezulu kwe-Yandex emasontweni amabili.

I-OS: - Asidlali ukuziphatha. Kube bonke. Njengoba kunjalo. Asishwibi. Ngithathe isiza, skrola - siyasebenza; kususiwe. Ngikutshelile ngalolu hlelo - asikho isidingo sokwenza umonakalo omkhulu.

ZennoPoster? Hhayi-ke, uma behlakaniphe kakhulu, mabasebenze. Uma uhlakaniphe kakhulu, uyakwazi ukulingisa ukuziphatha komsebenzisi, uyaqonda ukuthi kusebenza kanjani - yebo, ungakopela. Ngamafuphi, kungaba isevisi yangasese noma i-ZennoPoster, uma wazi ukuthi ungayenza kanjani.

SP: — Ukunyakaza kwegundane esikrinini?

I-OS: - Yebo Yebo Yebo. Ukulingisa, imikhondo, imilobo yezinyawo engahleliwe, okungukuthi, kufanele uqonde ukuthi isebenza kanjani. Futhi ngokuvamile, ngangithenga izigxivizo zezinyawo endaweni ethile futhi ngiziphonse lapho; kusuka kwenye irutha, ngokwesibonelo. Lapha, kukhona Indoda phakathi nokuhlasela: Ngithenge izinyathelo kubaduni, ungathathi amakhadi ... Uma wena, njengomcwaningi, ufuna ukwenza lokhu (Yebo, konke lokhu akukho emthethweni, angikho. ukukhuthaza ukuthenga okuthile kubaduni), ngokunengqondo, udinga ukuthatha imikhondo yesiphequluli sangempela, uyilayishe kusifanisi sakho bese uhambahamba nayo. Kuzosebenza kanje.

I-PF ithuthukisa i-Google

SP: - Kuthiwani ngokuthuthukiswa kwe-PF kwe-Google? Indlela eyisisekelo.

I-OS: - Ngizovele ngithi - yebo, i-Google isebenzisa izici zokuziphatha. Yebo, ungakufiphaza.

SP: - Ingabe umphumela uhamba kancane kune-Yandex?

I-OS: - Yebo, ihamba kancane, kodwa ikhona. I-Google ayisebenzi kakhulu. I-Yandex isebenza ngokushesha kune-PF, ngombono wami. Omunye uzosho okuhlukile. Angizange ngidlale eMelika, abafana engangibazi...

SP: - Kusuka emnyangweni wami...

I-OS: - Cha, empeleni. Asilokothi siyisonte kumakhasimende, ngisho noma ebuza. Sithi: “Bafo, ngeke sibe necala kulokhu, bazosivala nakanjani uma sesihamba.” Noma bebuza, asikusonti.

SP: - Sihlele i-CEO, sahlela yonke into. Asiphe: Ngiphethe lelijakhethi...

I-OS: - Uma unemibuzo, ngizoshiya "Inqola" - bhala. Ngiphendula kancane, angiphenduli ngokushesha, kodwa ngiphendula wonke umuntu.
Ukuncintisana

SP: - Lapha, nginejazi elinjalo ...

I-OS: - Umndeni wethu wedijithali.

SP: - U-Oleg wayiletha, i-Rush Agency.

I-OS: "Ngakho-ke qhubeka nebhizinisi lakho futhi ulandele imithetho, insizwa yethu ehlakaniphile ngemuva iya kunoma ngubani obuza umbuzo omuhle kakhulu kumazwana." Ngizoza kuma-comments futhi ngiphendule ku-akhawunti yami. Bhala. Futhi sizoshiya "Inqola" lapho.

SP: - Ngombuzo omuhle kakhulu mayelana ne-SEO, mayelana namawebhusayithi. Umbhali walo mbuzo uzothola lesi sikibha.

I-OS: - Hhayi emlayezo womuntu siqu.

SP: - Yebo, ku-YouTube, kunjalo, ngaphansi kwale vidiyo.

Masenze omunye umncintiswano ofana nalona. Noma ngubani osithumelela iphrojekthi ebanda kunazo zonke ngokujwayelekile - ethakazelisa kakhulu noma ehlekisayo, isiza esidala kakhulu ku-inthanethi, cishe - uzomnikeza ukuhlolwa kwamahhala, vele umnikeze izeluleko ezithile, uqondise umuntu.

I-OS: - Yebo, ake sikwenze. Kuzoba nesimo: ukuthi lena iphrojekthi yangempela (hhayi nje eyasungulwa lapho - lapho, sithengisa imbongolo ye-beaver e-Australia); iphrojekthi ilungele amazwe aseNtshonalanga (singasiza); uma zingekho ezithokozisayo zaseNtshonalanga... thumela noma yimaphi amaphrojekthi - sizokhetha iphrojekthi eyodwa futhi senze ucwaningo oluncane, sizothola amaphuzu okukhula. Sinikeze uSergei ukuhlolwa kwamabhuku namuhla.

SP: - Angikakayiboni, kodwa ngizoyibheka.

I-OS: "Sizokwenza, sizosiza, amaphuzu okukhula nje." Singakufonela sikutshele isikhathi esingangehora ukuthi wenzeni. Othumela isiza (futhi ngiyasithanda) uzothola ukuhlaziya, futhi ngombuzo ongcono kakhulu -...

SP: - Ijazi lipholile, uma ukhuluma iqiniso.

I-OS: – Siyiphrinte ngokukhethekile.

SP: - Oleg, ngiyabonga kakhulu. Sizokubona futhi maduze nje enkampanini yakho, ngoDisemba. Usebenzisa ikhodi yephromo ethi "PeoplePRO", uma othile esikoleni sakhe efuna ukufunda... Uzofundisani lapho? CEO?

I-OS: - Sizokufundisa ukuqonda i-SEO ezinsukwini ezimbili, ukuthi isebenza kanjani futhi ukuze ukwazi ukukhangisa iwebhusayithi yakho.

SP: - Ku-Runet?

I-OS: - Yebo, ku-Runet. Asikwenzi eNtshonalanga okwamanje, ngoba kunzima lapho.

SP: - ama-ruble ayizinkulungwane eziyi-15 anekhodi yephromo. Ngendlela, ngicabanga ukuthi lokhu kuyinto evamile, ngoba ekuqaleni sachitha cishe amadola ayizinkulungwane ezintathu ku-CEO kumaphrojekthi ethu ahlukahlukene. Amadola ayizinkulungwane ezintathu ajwayelekile, lawo angama-ruble ayizinkulungwane eziyi-180.

I-OS: "Uzoqonda nje, noma u-oda endaweni ethile, uzoqonda ukuthi ukhohliswa, ngoba akusebenzi kanjalo." Uyazi ukuthi le thegi iyadingeka kulokhu, futhi “umuntu wokuthengisa” uyakuchazela...

SP: - Uzoqonda kakade ukuthi esikhundleni sokuthi "isiqinisekiso", uchwepheshe omuhle we-SEO kufanele athi: "Huntia"!

I-OS: - Ngakho ungamethemba!

SP: - Bathi i-YouTube inohlaziyo lwenkulumo. Amagama angukhiye awadingeki encazelweni kuphela (athi!)...

I-OS: - I-SEO, i-SEO, oda i-SEO, thenga i-SEO engabizi, i-SEO enhle...

SP: - Uchwepheshe we-SEO futhi ...

I-OS: - Ungayithuthukisa kanjani iwebhusayithi, ukukhushulwa kwe-SEO, uku-oda kwe-SEO ...

SP: - Isifundo se-SEO, i-CEO iqinisekisa ...

Yilokho, bafo! Ukugona. Ngiyabonga. Sala kahle!

Ezinye izikhangiso 🙂

Siyabonga ngokuhlala nathi. Uyazithanda izindatshana zethu? Ufuna ukubona okuqukethwe okuthakaselayo okwengeziwe? Sisekele ngokufaka i-oda noma ngokuncoma kubangani, I-VPS yefu yonjiniyela kusuka ku-$4.99, i-analogue ehlukile yamaseva ezinga lokungena, esungulwe yithi ngenxa yakho: Lonke iqiniso nge-VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kusuka ku-$19 noma ukwabelana ngeseva? (itholakala nge-RAID1 kanye ne-RAID10, kufika kuma-cores angu-24 kuze kufike ku-40GB DDR4).

I-Dell R730xd 2x ishibhile esikhungweni sedatha se-Equinix Tier IV e-Amsterdam? Lapha kuphela 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kusukela ku-$199 eNetherlands! I-Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - isuka ku-$99! Funda mayelana Indlela yokwakha ingqalasizinda corp. ikilasi ngokusetshenziswa kwe-Dell R730xd E5-2650 v4 amaseva abiza u-9000 euros ngepeni?

Source: www.habr.com