CRM++

Kunombono wokuthi yonke into e-multifunctional ibuthakathaka. Ngempela, lesi sitatimende sibukeka sinengqondo: ama-node axhumene kakhulu futhi ancikene, ayanda amathuba okuthi uma enye yazo ihluleka, yonke idivayisi izolahlekelwa izinzuzo zayo. Sonke siye sabhekana nezimo ezinjalo ngokuphindaphindiwe emishinini yasehhovisi, ezimotweni nasezigajethi. Kodwa-ke, endabeni yesofthiwe, isimo siphambene: imisebenzi eminingi imboza isofthiwe yenkampani, umsebenzi osheshayo nolula, ujwayeleke kakhulu isixhumi esibonakalayo, kanye nezinqubo zebhizinisi ezilula. Ukuhlanganiswa kanye ne-automation ekugcineni-to-ekupheleni enkampanini ixazulula inkinga ngemuva kwenkinga. Kodwa ingabe "ithuluzi eliningi" elinjalo lingaba uhlelo lwe-CRM, osekuyisikhathi eside lunomfanekiso wohlelo lokuthengisa nokuphathwa kwesisekelo samakhasimende? Yebo kungaba njalo. Ngaphezu kwalokho, emhlabeni okahle, kufanele. Ake sibheke i-anatomy ye-software organism?

Ibhizinisi lihlukile kunebhizinisi

Inqobo nje uma inkampani yebhizinisi elincane noma eliphakathi ibamba iqhaza ekwakhiweni nasekuthengisweni kwezinsizakalo, isoftware, izinsizakalo, ukukhangisa nezinye izinto zomhlaba ongaphatheki noma onemibandela ongaphatheki, konke kuhamba kahle: ungaba nengqondo, khetha. I-CRM ye-accounting yekhasimende ngombala wesixhumi esibonakalayo kanye nesimo sokuba khona kwefaneli yokuthengisa, ihlupha ngombala wamafreyimu kanye nefonti yezinkinobho zokusebenza futhi iphile kalula ngokuqhathaniswa. Kodwa yonke into iyashintsha lapho inkampani ingeza ukukhiqiza kanye nendawo yokugcina izinto.

Iqiniso liwukuthi ukukhiqiza, njengomthetho, kugxile ekuphatheni nasekuthuthukiseni inqubo yokukhiqiza. Ezinkampanini ezinjalo, ikakhulukazi ezincane, kubaluleke kakhulu ekusebenzeni ngokukhiqiza, futhi ukuthengisa nokuthengisa akusenawo amandla anele, izandla, imibono, imali, futhi ngezinye izikhathi nje ugqozi. Kodwa, njengoba wazi, ohlelweni lwe-capitalist luncane ukukhiqiza, udinga ukuthengisa, futhi njengoba izimbangi zingalali, udinga ukuwashaya ngesikhathi - yebo, ngosizo lokukhuthazwa nokuthengisa. Lokhu kusho ukuthi umsebenzi oyinhloko ukusebenzisa i-CRM ezohlanganisa zonke izingxenye: ukukhiqiza, indawo yokugcina impahla, ukuthenga, ukuthengisa nokumaketha. Kodwa kufanele ibukeke kanjani ngaleso sikhathi, futhi okubaluleke kakhulu, kufanele ibize malini?

Izinkampani ezikhiqizayo, ngokungafani nezinkampani ezihwebayo, zinesimo sengqondo esihluke ngokuphelele mayelana nesofthiwe: kusukela ku-frills nezinsimbi kanye namakhwela okuxhumana, ukugxila kushintshela ekusebenzeni, ukuhambisana nokuguquguquka. Noma iyiphi i-automation kufanele isebenze njengewashi futhi isekele izinqubo zebhizinisi eziyinkimbinkimbi, hhayi nje "amaklayenti aholayo." Ngakho-ke uma ukukhetha kuwela ohlelweni lwe-CRM, le "CRM yokukhiqiza" akufanele ibhekane kuphela nokubalwa kwesisekelo samakhasimende kanye nefaneli yokuthengisa, kodwa futhi ihlanganise izindlela zokuphatha eziyinkimbinkimbi zokukhiqiza ezihlanganiswe nokubalwa kwempahla kanye nemisebenzi yokusebenza ejwayelekile kunoma iyiphi inkampani.

Ingabe akhona ama-CRM anjalo okukhiqiza? Yidla. Zibukeka kanjani, zibiza malini, zikhuluma ngaluphi ulimi? Ake sibheke kancane kancane, kodwa okwamanje ake sigxile ekutheni kufanelekile yini ukuhileleka "i-CRM yokukhiqiza" nhlobo noma ngabe kungcono ukusebenza emithonjeni ehlukene.

I-CRM yokukhiqiza - ngani?

Singumthengisi wesistimu ye-CRM osehlangabezane kaningi nokuqaliswa ezinkampanini ezincane neziphakathi nendawo, futhi siyazi ukuthi ukusebenzisa i-CRM enkampanini enjalo akuyona indaba elula, edinga isikhathi, imali kanye nesifiso sokusebenza nezinqubo zebhizinisi ezivela ngaphakathi. Kodwa-ke, kukhona uhlu oluphelele lwezizathu zokuqala ukuqaliswa futhi ufinyelele ekupheleni.

• Isizathu sokuqala nesiyinhloko sokuqalisa i-CRM kunoma iyiphi inkampani ukuqoqwa, ukuhleleka kanye nokulondolozwa kwesisekelo samakhasimende. Enkampanini yokukhiqiza, isisekelo samakhasimende esihlelekile siyindlela eqondile yenzuzo yesikhathi esizayo: esimweni sokuthuthukisa imikhiqizo emisha, izingxenye noma izinsizakalo ezihlobene, ungakwazi njalo ukuthengisa imikhiqizo kumakhasimende akhona.
• I-CRM isiza ukuhlela ukuthengisa. Futhi ukuthengisa kuyisixazululo sezinkinga eziningi enkampanini. Izibalo zokuthengisa ezinhle zisho inzuzo, ukuhamba kwemali, futhi, ngokufanele, isimo sengqondo esihle kumphathi nomoya weqembu eliphezulu. Yebo, ngenza ihaba lapha, kodwa lesi sihloko asikude neqiniso. Lapho ukuthengisa kwakho kuhamba kahle, ungaphefumula kalula, unemali yokuthuthukiswa, isimanje, ukuheha ochwepheshe bemakethe abahamba phambili - okungukuthi, unakho konke ukwenza inzuzo eyengeziwe.
• Uma ukhiqiza okuthile futhi unesistimu ye-CRM, empeleni uqoqa yonke idatha kuma-oda nokuthengiswa, okusho ukuthi ungakwazi ukubikezela ngokunembile isidingo futhi uvumelane ngokushesha nezimfuno zemakethe entsha, ushintshe amanani noma amanani, futhi ukhiphe umkhiqizo noma isevisi isitokwe ngesikhathi. Futhi, ukuhlela ukuthengisa kanye nokubikezela kusiza ekwakheni uhlu lwempahla nokudala uhlelo lokukhiqiza - nini, malini futhi hlobo luni lomkhiqizo okudingeka ukhiqize. Futhi uhlelo olulungile lokukhiqiza luyisihluthulelo sempilo yezezimali yenkampani: uzokwazi ukuhlela izindleko, ukuthenga, ukuthuthukiswa kwemishini kanye nokuqasha abasebenzi.
• Futhi, ngokusekelwe olwazini oluqoqiwe, izikhalazo zingahlaziywa futhi amaphutha angaqedwa. Ngaphezu kwalokho, uhlelo lwe-CRM luwusizo olukhulu kanye nesiqinisekiso somsebenzi ofanelekayo wenkonzo yamakhasimende kanye nokusekelwa kwezobuchwepheshe: ungabuka amaphrofayili wamakhasimende, urekhode izicelo zabo ngokuqondile ekhadini, futhi udale futhi ugcine isisekelo solwazi ukuze usebenze ngokushesha nezicelo.
• Uhlelo lwe-CRM luhlala lumayelana nokulinganisa nokuhlola umphumela: lokho okukhiqiziwe, ukuthi kudayiswe kanjani, kungani kungathengiswanga, ubani owayeyisixhumanisi esibuthakathaka kule nqubo, njll. Thina kwa-RegionSoft CRM saqhubeka sasebenzisa uhlelo lwe-KPI olunamandla olungenziwa ngendlela oyifisayo ukuze luvumelane nomnyango ngamunye wanoma iyiphi inkampani. Lokhu, kunjalo, kungu-+100 ekulinganiseni nasekukhanyeni komsebenzi walabo basebenzi okungasetshenzwa kubo ama-KPI.
• I-CRM ixhuma "ingaphambili" lenkampani (ukuhweba, ukwesekwa, ezezimali, ukuphathwa) "nengemuva" (ukukhiqiza, indawo yokugcina impahla, ukuthuthwa kwempahla). Vele, yonke into izosebenza ngokwehlukana, kodwa ehhovisi amagama athi “kuyasha”, “isihogo sokugunyazwa”, “iphi isignesha yale ****r”, “*hawu ngezinsuku zokugcina” azovame ukuzwakala futhi ama-polymers ngokuqinisekile kuzokhulunywa ngakho (uyabazi awukabakhohlwa, akunjalo?). Amahlaya eceleni, i-CRM ngokwayo, vele, ngeke ikwenzele lutho, kodwa uma usungula izinqubo zebhizinisi futhi uzinika isikhathi sokwenza ukuhlela komuntu ngamunye nokuhlangene, umsebenzi wenkampani uzoba lula ngokuphawulekayo futhi uzole. Ukuthi uzothuthukisa i-automation ngokuqhubekayo kuzoba yisinqumo sakho.

Uma zonke izinqubo zebhizinisi ngaphakathi kwenkampani zisekelwe kunkundla yesofthiwe eyodwa (kungaba i-CRM, i-ERP noma isistimu yokulawula ezenzakalelayo eyinkimbinkimbi), uthola izinzuzo ezisobala.

• Ukuphepha - yonke idatha igcinwa ohlelweni oluvikelekile, izenzo zomsebenzisi zifakiwe, amalungelo okufinyelela ahlukaniswa. Ngakho-ke, noma ngabe ukuvuza kwedatha kwenzeka, ngeke kunganakwa futhi kungajeziswa, futhi uma kwenzeka ukulahleka kwedatha, isipele sizokusindisa.
• Ukubumbana - zonke izenzo ngaphakathi kwenkampani zihlelekile futhi zihleliwe, ngenxa yezinqubo zebhizinisi nokuphathwa kwephrojekthi, isikhathi esidingekayo sokuqedela umsebenzi noma ukunikeza isevisi sincishiswa kakhulu.
• Ukuphathwa kwezinsiza ngendlela efanele - ukuhlela nokubikezela kukuvumela ukuthi wakhe uhlu lwezimpahla ngendlela efanele, unganembisi ukukhiqiza futhi ulawule umthwalo wabasebenzi.
• Amaphuzu okonga - ngenxa ye-CRM, abakhiqizi basabela ngokushesha ezinguqukweni ezifunwayo, bafunde ukulungisa isikhathi sonyaka futhi ngaleyo ndlela bonge kakhulu, begwema ukukhiqiza ngokweqile nokugcwala ngokweqile.
• Izibalo ezigcwele zabaphathi namasu - namuhla akulungile ukwenza izinqumo ngaphandle kokuhlaziya ulwazi. Ukuqoqa, ukugcina kanye nokutolika imininingwane kuzokunikeza ukuqonda okuphelele kokwenzeka ebhizinisini lakho futhi uzokwazi ukuthatha izinqumo ezinolwazi, hhayi ngokuqonda noma ngesisekelo sokuthi "amakhadi awela kanjani."
• Ukuthengisa okwengeziwe kuvula indlela yokuthola ama-margin aphezulu ekuthengisweni kwemikhiqizo nezinsiza emisha ngenxa yokuthi awudingi ukutshala imali ekutholeni, ekuheheni nasekugcineni amakhasimende - lokhu kuwutshalomali lwakho oludala, zonke sezivele zikusizindalwazi sakho se-elekthronikhi. .

Ake sibuyele embuzweni obuzwe ekuqaleni kwesihloko - ngakho yiluphi uhlelo lwe-CRM okufanele silusebenzise?

Sebenzisa uhlelo olusebenzela wonke umuntu ngesikhathi esisodwa

Futhi manje, kubonakala sengathi, azikho nhlobo izinkinga ngokuthola inqubo yokukhiqiza kanye nezinhlelo zokuphatha ukuthengisa: okokuqala, i-SAP, bese kuba yi-Microsoft Dynamics, i-Sugar CRM. Kukhona nabakhiqizi basekhaya be-ERP. Lawa amasistimu ayinkimbinkimbi, anzima kokubili ngokombono wokuqaliswa kanye nombono wokusebenza, kodwa ayakwazi ukuxazulula izinkinga zokuzenzakalela ekugcineni. Amakhono abo ahlaba umxhwele, intengo kuphela emangalisa kakhulu kunamakhono. Isibonelo, ngokwesilinganiso sokulinganisa kochwepheshe, izindleko ze-SAP zamabhizinisi amancane naphakathi zingamaRandi ayizinkulungwane ezingu-400 (cishe ama-ruble ayizigidi ezingu-25,5) futhi kufanelekile ezinkampanini ezinenzuzo ye-2,5 billion noma ngaphezulu. izobiza cishe ama-ruble ayizigidi ezingu-1,5. Abantu abayi-10 ngonyaka inkampani ngayinye (asizange sibale ukuqaliswa nezixhumi, ngaphandle kwalokho le CRM ibingeke ibe nengqondo).

Yini okufanele yenze izinkampani ezincane ezikhiqizayo kulo lonke elaseRussia: abakhiqizi bemishini yezimboni, ifenisha, ama-ejensi okukhangisa nokukhiqiza nabanye abakhiqizi abanzuzo yabo ingaphansi kwezigidi eziyizinkulungwane ezingu-3 futhi ababhalisile abayizigidi ezingu-1,5, nakuba kungenzeka, kuyizindleko ezibaluleke kakhulu?

Singaphakathi I-RegionSoft CRM Asenzi nje isoftware, kodwa njenganoma iyiphi inkampani yezohwebo, sinomgomo. Umgomo wethu: ukuhlinzeka ngamathuluzi ezishintshayo asebenzayo futhi athengekayo amabhizinisi amancane, amancane naphakathi nendawo ukuze aqale ukusebenza ngokuzimisela ngokushesha okukhulu. Sinciphisa izindleko zokuthuthukisa nokuphromotha, ngaleyo ndlela senze i-CRM yethu ishibhe kunalabo esiqhudelana nabo ekilasini elifanayo - isibonelo, inguqulo eyinkimbinkimbi kakhulu. I-RegionSoft CRM Enterprise Plus inkampani enabasebenzi abangu-10 izobiza ama-ruble ayizinkulungwane ezingu-202 (amalayisensi), futhi ukhokha le mali kanye unomphela, ngaphandle kokubhalisa. Hhayi-ke, kulungile, ake sengeze inani elifanayo lokucwengisiswa nokusetshenziswa (okuyinto, ngendlela, engadingeki ngaso sonke isikhathi) - lisengaphansi ngokuphindwe kathathu kunokuqasha amalayisensi ngonyaka avela kwabanye abathengisi abanomqondo ofanayo.

Kuphakama omunye umbuzo: inkampani izotholani ngale ntengo? I-CRM evamile enohlobo oluthile lokuphepha oluzinzile ngenxa yedeskithophu? CHA. Nakhu esihlala sikunikeza izinkampani ezikhiqizayo:

Ngesikhathi esifanayo, ake sibonise kanyekanye ukuthi konke lokhu kusebenza kungasetshenziswa kanjani. Masibe nemboni encane eqanjiwe yokukhiqiza izinsiza zokwakha namarobhothi esizukulwane esisha sezikole zamarobhothi. Sizokwenza amamodeli ajwayelekile nangokwezifiso.

I-MCC iyisikhungo sokuphatha ukuthengisa nokuhleleka. Kuyinjini yezokuthutha ecubungula futhi ilandelele izinqubo ezihlobene nama-oda wamakhasimende. Ngaphakathi kwesikhungo sokuphatha ukuthengisa, ungabhalisa ama-oda wamakhasimende, ucabangele imibhalo ehambisanayo yokuthengiselana, uhambise izimpahla kumakhasimende, wenze ukuhlaziya kwe-logistics ngokukhiqizwa kwama-oda okukhiqiza kanye nama-oda kubahlinzeki (ngenkathi kuhlaziywa iziphakamiso zabahlinzeki), izinto zokuthutha ziyasetshenziswa. kwenziwe. Ngesikhathi esifanayo, i-MCC iphakamisa ngobuhlakani izinto ezidume kakhulu lapho icubungula i-oda lomthengi.

Sithole i-oda elivela esikoleni samarobhothi iRobokids sokuthi sithenge amarobhothi ajwayelekile ayi-10, izinto zokwakha ezi-5 namarobhothi angokwezifiso angu-4 - anosayizi ohlukile kanye nesofthiwe entsha yezingane ezindala. Sifaka i-oda esikhungweni sokulawula, futhi sithunyelwa kubaphathi bokukhiqiza, onjiniyela kanye nosomnotho. Osomnotho kufanele abale izindleko zamarobhothi angu-4 angewona ajwayelekile. Kwenziwa kanjani?

Ungadweba isiphakamiso sezobuchwepheshe nezohwebo (TCP) — faka emafomu akhethekile ngaphakathi I-RegionSoft CRM izingxenye ezidingekayo zamarobhothi ethu “akhethekile” ngokuhambisana nokucushwa kwawo futhi sizobala ngokuzenzakalelayo izindleko zomkhiqizo. Lena yindlela irobhothi lethu elizokwakhiwa ngayo izingxenye nezingxenye zedokhumenti, futhi ikhasimende lizothola izibalo ezigcwele zezindleko zomkhiqizo nge-imeyili, kanye nezindleko zokuthuthukisa nokuhlanganisa. Ngesikhathi esifanayo, ukukhiqizwa sekuvele kuhlaziye ukutholakala kwamarobhothi enziwe ngomumo, abaklami kanye nezingxenye ezidingekayo - futhi, uma kukhona okungekho, ama-oda okuthengwa kwezingxenye ezingekho athunyelwe kubahlinzeki.

I-interface yokubala ye-TCP

Isici esichazwe ngenhla - Lena indlela ye-TCP (iziphakamiso zezobuchwepheshe nezohwebo). I-TCH iyithuluzi lokulungiselela iziphakamiso zezentengiselwano zokuhlinzekwa kwemishini yobuchwepheshe eyinkimbinkimbi. Empeleni, lena ikhithi yokwakha lapho ungakhetha khona isethi ephelele yemishini, kuhlanganise neyokuzikhethela, nokubalwa kwezindleko zayo. Uma umphathi esebenzisa i-TKP, khona-ke angakwazi ukumisa ukuhambisana kwezingxenye nezingxenye ngento yemishini, anqume ukucushwa okuyisisekelo, inani lezingxenye ezidingekayo, izici zabo zobuchwepheshe kanye nesethi yolwazi lokukhangisa. Ngakho, angakwazi ukulungisa ngokushesha isiphakamiso sokuhlinzekwa kwemishini ngemininingwane yezingxenye, ecabangela zonke izaphulelo nama-markups, isimiso sokukhokha kanye nezinto zokukhangisa, uma kudingeka. Ngesikhathi esifanayo, izindleko zento kanye nezingxenye zibalwa ngokuguquguqukayo ngesikhathi ukucushwa kuguqulwa / kwakhiwa - asikho isidingo sokuqoqa ulwazi ezincwadini zokubhekisela, amatafula, njll.

Ngemva kwalokhu, ungakwazi ukukhiqiza ifomu eliphrintiwe elihlanzekile neliningilizayo le-TCH, ukhiphe i-invoyisi, wenze, i-invoyisi kanye ne-invoyisi esekelwe kuyo.

Ifomu eliphrintiwe le-TCH

Kodwa imingcele ye-robot entsha ibalwa kumshini wokubala wesofthiwe - unjiniyela wangena emingceleni: ukuphakama, ububanzi nokujula komzimba, uhlobo lweprosesa, inombolo nemingcele yamabhodi adingekayo, inombolo yama-node, inombolo entsha yezingxenye, inani elisha likapende, njll. Ngakho-ke, wathola izindleko ezilinganisiwe zerobhothi, ezakha isisekelo sesiphakamiso sobuchwepheshe esinemininingwane encane (ikhasimende alidingi ukwazi izindleko zezingxenye kanye nokubunjwa okugcwele kwedivayisi).

Izibali zesofthiwe iyithuluzi elibalulekile lezinkampani ezikhiqizayo. Ngokuvamile, cabanga ukuthi ukhiqiza iminyango: iminyango yangaphakathi ye-Khrushchev, i-Stalin nezakhiwo ezintsha, ngokuhleleka - ngokuvuleka okuphezulu kwama-dachas nama-cottages. Okusho ukuthi, ama-specimens anosayizi ohlukile enziwe ngezinto ezahlukahlukene. Kuklayenti ngalinye, udinga ukubala i-oda lalo futhi, ngokufanelekile, ulayishe ngokushesha le phrofayela kuwo wonke amadokhumenti. IN I-RegionSoft CRM lokhu kungenziwa ngokusebenzisa izibali zesofthiwe, lapho ungakwazi ukubala ukuhleleka ngokuvumelana nemingcele - ngaphansi kweminithi elingu-1. Imibhalo yohlelo ivuliwe, ngakho-ke noma yimuphi umsebenzisi onamakhono okuhlela angahlinzeka nganoma iyiphi, ngisho nendlela yokubala eyinkimbinkimbi kakhulu nengayodwana.

Ukuhlanganisa ama-robot angu-5 kwayi-10, amabhodi amaningana namaprosesa amabili ayengekho, ngoba i-2 isanda kushiywa esikhundleni "sobuchopho" ngaphansi kwewaranti. Ngokuqondile kusuka ku-CRM, umphathi wokukhiqiza uthumele isicelo kumphakeli, ngesikhathi esifanayo ebala kabusha izidingo. Ngesikhathi esifanayo, ikhasimende ligunyaze i-TCP, abaphathi bethu bakhiqize i-invoyisi ku-CRM futhi bayithumela ukuze ikhokhwe. Uma isikhokhiwe, siqala ukukhiqizwa kwaleli oda.

Ngqo kusuka RegionSoft CRM ungakwazi dala izicelo zabahlinzeki ngezindlela ezimbalwa: ngokuhlaziywa kokuthengisa (okusekelwe ekuthengisweni okubhalisiwe ekubalweni kwempahla), ngokuhlaziywa kwama-invoyisi enkokhelo, nge-matrix yomkhiqizo, ngokuhlaziywa kwe-ABC (isicelo esizenzakalelayo esisekelwe kumbandela ongenziwa ngokwezifiso - uhlelo ngokwalo luhlaziya ukuthengiswa komkhiqizo ngaleso sikhathi. ngokusekelwe kumgomo we-Pareto futhi ikhiqize izinhlelo zokusebenza zamaqembu emikhiqizo). Uma sezikhiqiziwe, izinhlelo zokusebenza zifakwa kulogi yohlelo lokusebenza, zilayishwe efayelini, noma zithunyelwe ngokuqondile ku-imeyili yomphakeli.

Ngendlela, mayelana namatrices womkhiqizo. Leli futhi ithuluzi elibalulekile, okuyirejista yamanani okuthenga abonisa abahlinzeki, izikhathi zokufaneleka zalezi ntengo, kanye nezici ezengeziwe.

I-RegionSoft CRM, eqala nge-Professional Plus edition, yakhelwe ngaphakathi isilawuli sokusungula ngokuya ngamamodeli amabili: i-batch accounting kanye ne-avareji accounting. Iluphi uhlobo lwe-accounting ongalukhetha luncike ezidingweni nakwizibopho zenkampani yakho; sizochaza kafushane kulabo abangakacwili esihlokweni. I-Batch accounting yakhelwe phezu kwesisekelo samarejista eqoqo, ukonga kanye namathothali nge-warehouse. Kusetshenziswa umgomo ojwayelekile wokubalwa kweqoqo le-FIFO. Endabeni ye-batch accounting, ungabhala kuphela izimpahla ezisele inkatho, okungukuthi, ukubhala izimpahla njengokususa akunakwenzeka. Le nqubo ifanele ukuthengiswa kwe-wholesale, ikakhulukazi uma kufanele ubeke izimpahla ukuze zithunyelwe kuklayenti. I-accounting emaphakathi ifaneleka kakhulu ekuthengisweni kwezitolo: ayifaki ama-batches futhi kungenzeka ukuthi ubhale phansi izimpahla njengokususa (okuyinto, ngokusho kwe-accounting, engekho esitokweni, ngokwesibonelo, ngenxa yokuhlunga kabi) . Ngokwemvelo, i-RegionSoft CRM ikuvumela ukuthi wenze cishe yonke imisebenzi ye-warehouse futhi ukhiqize ngokuzenzakalelayo futhi udale amafomu aphrintiwe awo wonke amadokhumenti ayisisekelo (kusuka kuma-invoyisi kuya kumzila namarisidi okuthengisa).

Ngakho-ke, siqale ukuhlanganisa amarobhothi nge-oda lethu elikhulu; sine-batch accounting efakwe endaweni yethu yokugcina impahla.

Ukusebenza kokukhiqiza isekelwe ekubalweni kwempahla egciniwe, eyakhelwe kuhlelo lwe-RegionSoft CRM Enterprise Plus futhi ihlanganisa nenani lezindlela ezihloselwe ukuzenzela umkhiqizo umkhiqizo kanye nokuphatha izinsiza zokukhiqiza. Siyakuxwayisa ngokushesha - akufanele udide ukusebenza kokukhiqiza ohlelweni lwe-CRM namasistimu okulawula okuzenzakalelayo, nakuba kukhona amaphuzu okuxhumana. Noma kunjalo, uhlelo lokulawula oluzenzakalelayo luyisofthiwe lapho ukukhiqizwa kuyinhloko, futhi i-CRM iwuhlelo lapho uhwebo luyisisekelo futhi lugcina ekugcineni luyi-automation yomsebenzi wamabhizinisi amancane naphakathi nendawo kubalulekile.

I-RegionSoft CRM isekela kokubili ukukhiqizwa okulula esigabeni esisodwa (izingxenye ezithengiwe, ezihlanganisa i-PC, zathengisa i-PC kuklayenti lebhizinisi), kanye nokukhiqizwa kokukhiqiza okuningi, lapho ukukhiqizwa kwenziwa ngezigaba eziningana (isibonelo, okokuqala, amayunithi amakhulu aqoqwe kusuka ezingxenyeni ezihlukene. , bese kusuka kumayunithi nezingxenye PC uqobo). Ku-RegionSoft CRM akunakwenzeka kuphela "ukuhlanganisa uhlelo N kusuka kuzinhlelo ezingaphansi n, m, p", kodwa futhi isekela ukusebenza kokuqaqa, ukuguqulwa, ukudalwa kwemibhalo, ukubalwa kwezindleko, ukudala umzila, njll.

Sisahlanganisa amarobhothi futhi sinokukhiqizwa kwezinqubo eziningi, hhayi okulula: ngoba nje sithola izingxenye ezihlukene futhi sihlanganise amayunithi kuqala, bese sisuka kumayunithi - amarobhothi, futhi esigabeni sesithathu silungiselela isoftware yabo. Ngakho-ke, sisusa esitolo "ngokuningiliziwe" izakhi zomzimba, i-electronics, i-peripherals, i-fasteners ehlukahlukene nama-bolts, amabhodi ahlakaniphile nama-processors, futhi sikhiqize irobhothi - ngesikhathi esifanayo, ngemva kokukhiqizwa, zonke izingxenye ezidingekayo zokukhiqiza. yerobhothi asulwe kusukela warehouse. Sakha i-oda bese silithumela ekhasimendeni - yonke iphakheji yamadokhumenti ikhiqizwa ngokuchofoza okumbalwa.

Yeka usizi ukuthi empeleni singawakhiqizi amarobhothi, kodwa izikole ziwathenga kubakhiqizi be-Lego noma baseShayina :)

Uma usebenzisa I-RegionSoft CRM Enterprise Plus, awutholi nje amamojula amaningana engeziwe - amasegimenti amaningi okusebenzelana enzelwe izidingo zeklayenti elinjalo. Isibonelo, lapho ugcwalisa ikhadi lento yomkhiqizo, phakathi kwezinye izinto, umsebenzisi angagcwalisa isigaba "Ukukhiqiza" - indawo yokugcina impahla, imininingwane yokukhiqiza kanye nemephu yezobuchwepheshe, ubuchwepheshe bokukhiqiza ngezigaba kanye nencazelo yokukhiqiza ifomethi yamahhala ibhalisiwe. Futhi, izigaba ezihlobene ne-TCH zigcwaliswa ekhadini, okuzosiza ukukhiqiza i-TCH ngokuchofoza okumbalwa.

Ngendlela, zonke lezi zindlela zingasetshenziswa kunoma yiluphi uhlobo lokukhiqiza: kusukela ekukhiqizeni ukudla kuya ekuhlanganiseni kwendiza enophephela emhlane. Kungaba nesifiso nokuqonda ukuthi ujule futhi unekhono kangakanani ukwenza izinqubo zokukhiqiza ngokuzenzakalela.

Futhi, yiqiniso, isixhumanisi sokuxhuma sazo zonke lezi zingxenye si izinqubo zebhizinisi. Yonke imisebenzi evamile nejwayelekile, zonke izinqubo kufanele zizenzekele - okungukuthi, i-CRM yakho kufanele ibe nohlelo lokumodela izinqubo zebhizinisi, ngesikhathi sokwakhiwa lapho kunqunywa khona imisebenzi, izibopho, izikhathi ezimisiwe, izibangeli, njll. Futhi yonke le sethi kufanele isebenze kahle futhi empeleni ihlele bonke abasebenzi ukuxazulula umsebenzi omningi olandelayo (isibonelo, ukukhiqiza iqoqo lamarobhothi nokugunyaza ukucaciswa kobuchwepheshe okuyinkimbinkimbi).

I-Lyrical-technical afterword

Komunye umcimbi, uzakwethu wabuzwa: “Unjani (I-RegionSoft CRM ayiyena uzakwethu, - cishe. okuzenzakalelayo) ingabe ubheka ngaphakathi: eduze ne-Basecamp noma eduze ne-1C?” Eqinisweni, lo mbuzo wawuvame ukubuzwa ngobungcweti, kodwa ungalokothi ubuwula futhi ngesikhathi esifanayo unembile. Kuyacaca ukuthi besikhuluma ngobunkimbinkimbi be-interface. Futhi ayikho impendulo yalo mbuzo; kunalokho, kungabhalwa yonke incwadi yefilosofi lapha. Ukuba khona kwendawo yonke yewebhu kanye nokufinyeleleka okulinganiselwe kwezinhlelo kuholele esikhukhuleni semakethe esinezixazululo ezilula zokwenza ibhizinisi nokuphatha imisebenzi enkampanini: ngokweqiniso, ngitshele ukuthi uyini umehluko omkhulu phakathi kwe-Asana, Wrike, Basecamp, Worksection, Trello, njll. (ngaphandle kwesitaki se-Atlassian)? Umehluko usekuklanyweni, izinsimbi namakhwela nezinga lokwenza lula. Kungenxa yalezi zici ezintathu lapho isofthiwe yesimanje yamabhizinisi amancane yaqala ukuncintisana. Khona-ke abathuthukisi benye yale software baqaphela ukuthi amabhizinisi ayefuna i-CRM, futhi kwavela ama-CRM amaningi “alula”, athuthuke aba igatsha lawo, aba izinhlelo zokuthengisa nokubalwa kwamakhasimende.

Futhi amayunithi ambalwa kuphela awo aqhubekela phambili, ahamba/abuyela kudeskithophu futhi aqala ukungeza ukusebenza kwendawo yokugcina izinto, ukukhiqiza, ukuphathwa kwemibhalo, njll. Ukusebenzisa okuzenzakalelayo okunjalo kusixhumi esibonakalayo esilula ngezitikha, amakhadi nezithonjana cishe akunakwenzeka. Ngokuvamile, uma uthuthukisa isofthiwe yebhizinisi noma ukhetha uhlelo oluhle lwenkampani yakho, ngiyakweluleka... ukuthi uyohlola amehlo akho esikhungweni esikhethekile esipholile. Kubiza izinkulungwane eziyi-1,5-2, kodwa ngaphezu komsebenzi oyinhloko kuzoba nesithakazelo kuwe njengomthuthukisi: imishini ene-interface emangalisayo yomzimba (enhle, encane, elula) ihlanganiswe nesixhumi esibonakalayo esiyinkimbinkimbi kakhulu ku-PC. Futhi ngeke uthole umklamo oyisicaba, i-gradient, minimalism, njll. - izinkinobho zesixhumi esibonakalayo ezinokhahlo kuphela, amatafula, inqwaba yezinto kanye nazo zonke izinhlobo zokuhlanganisa phakathi kwezinhlelo zokusebenza. Futhi yonke into, kunjalo, ideskithophu. Ngendlela, zonke lezi zinhlelo zihlanganiswe nesistimu ye-CRM (okungukuthi, indawo yokugcina amakhadi ekhasimende kanye nolwazi lwezezimali). Yindaba efanayo nodokotela bamazinyo - kodwa kuwuhambo olungajabulisi, ungaguli.

CRM++ Ezinkampanini eziningi, okuwukuphela kwendlela yokusungula izinqubo, ukwenza umsebenzi ube mkhulu, futhi ukhulule inani elithile lempahla ebaluleke kakhulu - umsebenzi womuntu. Yebo, ukusebenzisa i-CRM enkampanini ekhiqizayo kuhlala kuyinkimbinkimbi futhi kudla isikhathi kunokuba, ngokwesibonelo, enkampanini yokuhweba, kodwa kuyizindleko ezifanele kakhulu. Unesipiliyoni sabasebenzi abaneholo, izinto zokusebenza ezibizayo, abahlinzeki abathembekile, ulwazi lwakho kanye nentuthuko - i-flywheel yebhizinisi iyajikeleza. Ukuzenzakalela kokuphela kuya ekupheleni nge-CRM kuzokwenza i-flywheel ihambe ngokushesha. Lokhu kusho ukuthi ibhizinisi lizokhiqiza kakhulu.

Source: www.habr.com