Ungayenza kanjani "i-fuck" i-Google ne-Yandex: ukukhushulwa kwewebhusayithi ye-SEO emnyama nokumhlophe. Shestakov | Abantu PRO #74

Kumagazini we-74, u-Sergey Pavlovich uxoxa no-Oleg Shestakov, umsunguli kanye nomnikazi we-Rush-analytics.ru kanye ne-Rush-agency.ru.

U-Sergey Pavlovich (ngemuva kwalokhu - SP): - Abangane, sawubona! Isiqephu esisha se-“People Pro” sisemoyeni, futhi namuhla sikhuluma nge-SEO, mayelana ne-SEO “emnyama” (inothi lombhali: ngemuva kwalokhu okubizwa ngokuthi yi-CEO) kanye nendlela yokufuqa i-Google ne-Yandex, njengoba besho, ngaphandle kokuthatha. khumula ibhulukwe lakho.

Indoda ethile yeza kithi - u-Oleg Shestakov. Abantu abaningi bayamazi - lena yi-Rush Agency, inkampani edume kakhulu ye-SEO. Waze wadideka - weza nebhayisikili lakhe nebhantshi. Sizodlala indaba eyodwa, yindaba emnandi.

U-Oleg Shestakov (ngemuva kwalokhu - OS): - Sizonikeza i-raffle yombuzo ongcono kakhulu mayelana ne-SEO kumazwana namuhla.

SP: - Yebo. Noma ubani obuza umbuzo omuhle kakhulu ngezihloko ze-SEO, ukukhushulwa kwewebhusayithi, ukukhushulwa uzothola indaba enhle kangaka.

Yini i-SEO?

SP: - SEO (ngemuva kwalokhu - SEO). Iyini i-SEO noma kunjalo? Ukuthi nje abantu abaningi bazobe bebukele manje. Mhlawumbe abanye abazi...

I-OS: - Ake sikhulume nge-CEO. Bengilokhu ngifuna cishe iminyaka eyishumi manje, mhlawumbe engu-11. Okungukuthi, ukukhuthaza izibalo zokusesha, ukucwaninga ama-algorithms. Okwakudala: I-SEO iyi-Search Engine Optimization, empeleni iwukukhushulwa kwewebhusayithi ekusesheni.

SP: - Ukuthola idatha ye-organic yamahhala.

I-OS: - Eqinisweni, umsebenzi we-CEO ukushayela isayithi emiphumeleni yosesho ephezulu ngokuya ngezicelo ezidingekayo. Hhayi nje ukuyishayela, kodwa ukuze ihlale lapho, futhi lapho abantu bebhala okuthile, uzothola ithrafikhi yamahhala ngokwemibandela. Okusho ukuthi, udinga ukuyishayela ukuze isayithi lihlale lapho futhi likulethele ithrafikhi nemali.

SP: - Umphumela oshesha kakhulu... Namuhla ngikunikeza iwebhusayithi entsha, isibonelo, enemibuzo evame kakhulu - "thenga i-iPhone." Ngakho-ke ngikunikeza iwebhusayithi namuhla. Kuzokuthatha isikhathi esingakanani ukuyifaka ku-10 ephezulu ye-Yandex ngesicelo "sokuthenga i-iPhone"?

I-OS: - Lokhu futhi kunengqondo kanye nesipiliyoni ku-SEO, okuqondayo: inkulumo ethi "ukuthenga i-iPhone" ku-Yandex ngeke ikulethele iwebhusayithi entsha.

SP: - Kuthiwani nge-Google?

I-OS: – Asekhona amathuba kwa-Google. Ngesayithi elisha - cishe iminyaka emibili, uma ukwenza usebenzisa izindlela "ezimhlophe". Ungayishayela emasontweni ambalwa uma usebenzisa “amnyama”. Umbuzo uthi uzohlala isikhathi esingakanani lapho. Futhi, lokhu kukhuluma nokuthi uyaqonda ukuthi ukusesha kusebenza kanjani noma cha. Ngokujwayelekile manje, emibuzweni eminingi yezentengiso efana ne-electronics (zonke izinhlobo zezitolo eziku-inthanethi), ubona okuthi “Eldorado”, “M. Ividiyo", "Beru.ru", "Yandex. Imakethe". Izitolo zakhona zimatasa.

Imali etholwa e-USA, iphothifoliyo ka-Sergei Pavlovich kwa-United Traders

Kubalulekile futhi ukuqonda lapho wenza i-SEO ukuthi kunezindawo ongeke ukwazi ukungena kuzo. Okusho ukuthi, asikho isidingo sokuya lapho. Kufanele ukwazi ukuhlaziya imiphumela futhi uqonde ukuthi akukho ongakwenza lapho. Ngizothatha ezinye izicelo futhi ngithathe ithrafikhi ngenye indlela. Ngamafuphi, "ukuthenga i-iPhone" kungathathwa ngokusebenzisa izindlela ezimnyama noma ukuthatha isikhathi eside. Umphumela oshesha kakhulu esiwenzile kwaba iwebhusayithi eza kithi evela kochwepheshe be-SEO (sisebenzela amaphrojekthi ethu futhi senza i-SEO kumakhasimende aseRussia, e-USA, eLatin America) angenzanga lutho. Hhayi-ke, sibheke iphaneli yokuphatha: bakhohlwe ukushicilela izindatshana, wonke amakhasi. Siyishicilele futhi sayingeza kunkomba - oku-1 okuphezulu kwakuwusuku olulandelayo. Kunemiphumela enjalo.

SP: - Ngakho babenokuqukethwe okubhaliwe, kodwa abazange bakuthumele?

I-OS: - Yebo, abazange bayithumele, yilokho kuphela. Okuqukethwe okuhle: ukukhomba ku-Yandex. Umphathi wewebhusayithi" - futhi isayithi liyaphahlazeka. Ngokuvamile, uma wenza iwebhusayithi ngendlela efanele, yenza ukuthuthukiswa kwangaphakathi ngendlela efanele...

SP: - Ngabe usho lokho okubizwa nge-Technical CEO?

I-OS: - Yebo, i-SEO yobuchwepheshe nokuqukethwe ezihlokweni eziningi, uma kungeyona "inyama" kakhulu (njengezezimali, njenge-electronics) - ungakwazi ukushayela isayithi phezulu ngesikhathi sokukhomba. Ngeke abe top 1, uzongena kwabayishumi, uzoletha traffic. Kubaluleke kakhulu. Futhi, ezihlokweni ezahlukene kubalulekile ukuqonda ukuthi ukusesha kusebenza kanjani esihlokweni esithile. Ukuze wenze lokhu, udinga ukuqonda ukuthi izinjini zokusesha zisebenza kanjani ngokujwayelekile.

Liyini izinga?

I-OS: - Ukusesha ngokuvamile kuyinto eyinkimbinkimbi - kokubili i-Yandex ne-Google, futhi inomehluko kuma-algorithms azo. Ukuthi izinga lenzeka kanjani: wenza iwebhusayithi, irobhothi liyafika, limunca amakhasi kusizindalwazi salo, liyahlaziya ukuthi liyahambisana yini nesicelo "ukuthenga i-iPhone." Uma kufanelekile, okungukuthi, iphendula isicelo "ukuthenga i-iPhone" (kukhona okhiye, uhlobo olufanele lokuqukethwe, amakhadi omkhiqizo, izithombe, amavidiyo) - kulungile, kufanelekile. Bese kuqala izinga: masiqhudelane namanye amasayithi futhi siqhathanise ukuthi ubani ongcono. Ukubeka isikhundla kuyinqubo yokuhlunga isayithi kwabayi-10/abaphezulu abayi-1000 - kufanele wehlule wonke umuntu. Leli yiphuzu elibanda kunazo zonke, elibaluleke kakhulu ku-SEO - kufanele uqonde ukuthi lisebenza kanjani.

Ku-Yandex, amafomula wezinga manje asebenza ngendlela yokuthi kunezici ezingaba ngu-800 - ikhasi lihlolwa ngokusekelwe ezicini ezingamakhulu ayisishiyagalombili. Ngaphezu kwalokho, ama-60% awo ahlolwa ngobuhlakani bokwenziwa. Ungacabanga ukuthi ngesicelo ngasinye osikhuthazayo, ifomula yezinga ku-Yandex, ngosizo oziletha phezulu futhi uqhudelane namanye amasayithi, ihluke kakhulu. Abantu abazokutshela ukuthi: “Yebo, ngiyawazi ama-algorithms wezinga! – vele uzithumele. Umbuzo ngamunye unefomula yawo yezinga.

Izici ezikuvumela ukuthi ufike phezulu "izinto zobuchwepheshe" ozishilo (isakhiwo sesayithi, ukuze isayithi lilayishe ngokushesha, ukuguquguquka, inguqulo yeselula, ama-url alungile), umbhalo olungile, okudingeka ukwazi ukuwenza. hlaziya, udinga ukubhala kahle - in Ngokuyisisekelo, yonke into isekuqaleni. Uma wenza “isu” ngendlela efanele, yenza imibhalo ngendlela efanele, khipha isiza - isivele sinokubonakala kanye nethrafikhi. Asithathi "Forex", "gray" izihloko, "ezimnyama" (sizokhuluma nawe ngokwehlukana, kusebenza ngokuhlukile kancane lapho)...

Ngakho-ke, uma uqonda ukuthi isebenza kanjani ... Ngendlela, ngincoma incwadi (ehlelwe yi-Yandex) ebizwa ngokuthi "Isingeniso Sokuthola Ulwazi." Lena yincwadi eyingxenye yesayensi. Funda izahluko zokuqala eziyi-8, bese kuqala izikhala ze-vector multidimensional - asikho isidingo sokufunda lapho. Incwadi enhle yokuqonda ukuthi ukusesha kusebenza kanjani.

Uma uqonda ukuthi ukusesha kusebenza ngendlela ethile, uyaqonda ukuthi yini ongayithonya - lena imibhalo, lokhu ukuziphatha komsebenzisi kusayithi, lezi izixhumanisi ezivela kwamanye amasayithi kanye nokuziphatha emiphumeleni yosesho. Ngakho-ke, konke lokhu kungasonteka uma ufuna.

SP: - Iyiphi into ebaluleke kakhulu noma inhlanganisela?

I-OS: - Uma ungenawo umbhalo obalulekile ekhasini (izihloko ezifanele, ama-meta tags nombhalo), okunye ngeke kusebenze. Kudingeka siqale ngokwakha ikhasi elifanele. Izici zokuziphatha zisebenza ngokupholile futhi ngamandla manje.

SP: - Lokhu kwenzelwa ukuthi umsebenzisi ahlale kuleli khasi isikhathi eside ngangokunokwenzeka, akunjalo?

I-OS: - Wonke umuntu ucabanga kanjalo.

SP: - Mina, njengomuntu ovamile, ngicabanga kanjalo.

I-OS: - Eqinisweni, kunezinhlobo ezimbili zezinto ezihlolwa izinjini zokusesha. Lezi yizinto ezibizwa nge-on-page ezifundwa ekhasini: lapha, umuntu ufikile ekhasini kusukela ekusesheni, uchofoza okuthile lapho, uchofoza imenyu, imiqulu - konke lokhu kurekhodiwe. Uyazi, i-Yandex ine- "Webvisor" - ungabuka ukuqoshwa kwevidiyo yokuziphatha. Lena indaba eyodwa - yebo, iyathonya, yebo, enhle...

Kudingeka sicabange ngengqondo yezinjini zokusesha. Lapho injini yokusesha inokulawula okugcwele futhi inayo yonke idatha? Kunjalo, endabeni yakho. Lokhu kusho ukuthi uthatha lokhu njengesignali eyinkimbinkimbi kakhulu okunzima ukuyikhohlisa. Imiphumela yosesho lokuziphatha inamandla kakhulu. Into enamandla kakhulu ukuchofoza kokugcina. Cabanga nje: umsebenzisi uya kumawebhusayithi, echofoza, efuna ukuthenga i-iPhone, engena - ayikho le iPhone entsha, evutha ezintathu. Kuvele. Iya kwelandelayo: oh, kukhona eyodwa "enokushisa" okuthathu, kodwa ayikho ebomvana. Ukuqhubekela phambili: oh, pink; I-250 GB, ene-"burners" emithathu, entsha, imfashini - inkulu!

SP: - Lowo ayemfuna.

I-OS: - Imiyalo. Okubalulekile! Ivala iwindi laleli sayithi esipheqululini, bese ivala imiphumela yosesho (noma elinye ikhasi layo). I-Yandex ibona (futhi i-Google icishe ifane) ukuthi umuntu uthole abekufuna kule sayithi - okusho ukuthi isayithi lihle. Yonke imboni yokukhohlisa izici zokuziphatha yakhelwe kulokhu.

Ngokuvamile, ngivumelana nokungonakaliswa kwe-ecosystem yokusesha ngama-cheat. Kukhona ama-niches lapho kukhona ukukhushulwa "okumnyama", ama-niches "amnyama" nokunye. Cabanga nje, wenza ibhizinisi elihle, futhi kuza izingane zesikole ezimbili ezivele zisebenzisa ama-bots futhi zithengisa udoti esihlokweni sakho...

SP: - Balimaza isithunzi semboni yonke, baphuca amakhasimende akho ...

I-OS: - Ngikholelwa ukuthi asikho isidingo sokonakalisa ukusesha ngama-cheats, asikho isidingo sokufaka izindandatho zokubhekisela, asikho isidingo sokugoba yonke into ...

SP: – Xhumanisa izindandatho?

Ziyini izindandatho zereferensi?

I-OS: - Ngaphambilini, kwakukhona izindandatho zokuxhumanisa namapulazi okuxhumanisa. Ubeka inqwaba yazo zonke izinhlobo zezixhumanisi ezingakwesokunxele ezinamahange futhi uphakamise isayithi emiphumeleni yosesho.

SP: – Isibonelo, ngiyazi ngamapulazi okudingiswa. Ziyini izindandatho zereferensi?

I-OS: - Eqinisweni - xhumanisa amapulazi, lapho ungaxhuma embuthanweni. Kunezinhlelo ezahlukene zokuxhumanisa: "Inkanyezi", "Cube"... Lokhu kwasebenza ngo-11.

Uma wonke umuntu eqala ukufaka ingcindezi ekusesheni, khona-ke ... Abantu base-Yandex abakude neziwula, baqapha ukusesha "ngesikhathi sangempela", ukuthi kusebenza kanjani; kukhona amamethrikhi i-DCG, i-NDCG, okungukuthi, ikhwalithi yokusesha - malini ngokuya ngokuthi injini yokusesha icabanga ukuthi imiphumela kufanele yenziwe kanjani, ukuthi yakhiwe kanjani ngempela. Baqhathanise, babone ukuthi kukhona ophambanisa izinto, baqale baqinise izikulufu: bavele bavule i-antispam.

Ukusesha kungaqinisa izikulufu ukuze ungenzi lutho. Angakwazi, uma efuna, angakwazi ngempela, ngakho-ke ungafaki ingcindezi enkulu futhi ube nesibindi, ngoba uzolimaza yonke imboni. Ngeke kube khona i-CEO “emhlophe” - ngeke ukwazi ukubonisa, ake sithi, iwebhusayithi kababa wakho, efundisa isiNgisi nge-Skype, ngoba kuzoba neminyango enokuqukethwe okwebiwe.

Nakulokhu futhi: lena imibhalo, lezi izixhumanisi, lesi isakhiwo sesayithi, lezi ukuziphatha; Yebo, nazo zonke izinhlobo zezilungiselelo zesifunda nokunye. Uma sibeka eceleni wonke ama-tinsel abawashoyo nge-SEO (ngoba kunezinganekwane eziningi ku-SEO, izingane eziningi zesikole ezibhalayo ezingaqondi lutho), khona-ke izenzo zamanje ongayenza zilula kakhulu uma ukwazi okumele ukwenze.

Umehluko phakathi kwe-Yandex ne-Google. Ukusesha okuphilayo

SP: - Kuhle. Ushilo ngencwadi lapho singathola khona konke lokhu. Manje usuveze isethi yezinto ezibalulekile (sithole ezinhlanu), cishe siyazi ukuthi kusebenza kanjani konke. Mhlawumbe-ke ake sikhulume ngomehluko phakathi kokusesha kwe-Yandex nokusesha kwe-Google? Emakethe ye-CIS yabaqalayo.

Umbuzo nje. Ngatshelwa ukuthi manje sekunenkinga yezohwebo - ngokwesibonelo, ngithengisa i-juicer yakwa-Bosch, imodeli ethi nalokhu - nokuthi ngeke ngishicilelwe “kuzinto eziphilayo” manje, ngoba leyo “Google” - “Yandex” ngokuzenzakalelayo. uyangibambezela ngaze ngabalethela imali yokukhangisa okukhokhelwayo. Futhi emiphumeleni yosesho yesicelo sami esithi "Bosch juicer such and such" (Ngisanda kuhlola, abafana baseBelarusian bangitshele) kuzoba khona ama-aggregators, amasayithi okubuyekeza, isiteshi se-YouTube esinokubuyekezwa kwale nto, kodwa isitolo sami ngeke sibe khona. lapho nje ngoba ngibatshela ukuthi baphathe imali yokukhangisa okukhokhelwayo. Yiqiniso lokhu?

I-OS: - Lokhu kuyihaba, kodwa ake siqale ngeqiniso lokuthi i-Google ne-Yandex yizinhlangano zezohwebo ngokuphelele. Leli yibhizinisi. Futhi bafuna ukukhama okuningi emkhiqizweni wabo. Yiqiniso, le mboni, hhayi ukuqamba amanga ... Ngaphambili, ubone izikhangiso ezimbili zomkhiqizo (kwakuhlale kukhona ezintathu), bese ungenza "i-organic", uyithathe mahhala. Bekunezindawo zokuhlala eziyisipesheli ezi-4, ezi-5 phezulu, ukusesha kwaya phansi. Ungafinyelela ngezicelo zomkhiqizo.
Futhi qaphela ukuthi ukuncintisana kuye kwanda ngokuvamile. Uyakhumbula, eminyakeni engu-5 edlule kwenye indawo kwakukhona izingosi ezingu-8 kuphela ezazinikeza lezo zimpendulo, futhi manje sezikhona ezingama-80! Futhi wonke umuntu uphusha ama-CEO noma aqashe ama-ejensi we-SEO ajwayelekile.

SP: - Injani eyakho? Yini oyibheka njengejwayelekile?

I-OS: - Hhayi-ke, ngokuvamile sinefomethi ye-boutique enjalo. Manje kunezinhlobo ezi-2 zama-ejensi emakethe: ibhande lokuthutha (umfana uhlala endaweni ethile, ulawula amaphrojekthi angu-20, uchofoza izinkinobho, ufaka izixhumanisi), futhi kukhona lapho uthatha khona amaphrojekthi angu-3-4 ngomuntu ngamunye futhi wenze ngempela isu futhi uqonde ngempela le niche, njengokufuna umsebenzi. Ake sibuyele kulokhu. Futhi ngempela, i-Yandex iphokophela emuva "ku-organic", ukusesha okuphilayo, kukhona into enjalo. Kodwa iqiniso lokuthi awukwazi ukuthola ithrafikhi kusuka lapho - cha, lokho akusebenzi, ngaphandle kwalokho inkampani yami ngabe ivaliwe.

Ake sikhulume nge-Yandex ne-Google. Kuyahlekisa ukuthi, uma sikhuluma nge-Google - yinkampani yaseNtshonalanga, inamazinga aseMelika, eNgilandi noma eLatin America - yehlukile kuneRussia. Into ehlekisayo ukuthi i-Google isebenzisa wonke ama-algorithms ayo e-antispam e-India nase-Russia.

SP: - Ngoba iwubuqili kakhulu ***, ngomqondo ongokomfanekiso.

I-OS: - Yebo. Ngoba yonke ingcindezi yogaxekile (ongayifunda kuBurzhunet) ivela eNdiya, lapho behlanza khona inqwaba yamasathelayithi, futhi ivela eRussia. Lapho ngicwaninga ngalokhu futhi ngenza incwadi, ngabuza abantu: “Kungani nithumela ogaxekile?” Bathi: “Yebo, ngoba awukwazi ukwenza imali ungaxhunyiwe ku-inthanethi. Sifuna ukuletha amasayithi phezulu, sikhiqize abaxhumana nabo, sikhiqize umkhondo, ngoba sifuna ukusebenza ku-inthanethi futhi singanciki efektri. Angifuni ukusebenza efemini.” Kodwa njengoba? Khokha ngekhala ukuze uthole umongo? Cha. Abantu bafunda i-SEO, bazama ukwenza imali ngokusesha, ngakho-ke bafaka ugaxekile, ugaxekile, ugaxekile.

SP: - Ngokusebenzisa imali encane nesikhathi.

I-OS: - Ngokuqinisekile! Babona ukuthi kunabantu lapha abakulungele ukuthenga - ngokwemvelo, balungele ukudala amawebhusayithi lapho bengathengisa khona okuthile. Futhi i-Google ikhipha wonke lawa ma-algorithms ogaxekile lapha.

Uyini umehluko? I-Yandex inemodeli yezinga elihlukile. Ngizosho nokuthi empeleni ithuthuke kakhulu ngokwezobuchwepheshe kune-Google. I-Yandex isebenzisa i-algorithm yokufunda yomshini we-Matrixnet - ungafunda ngayo esidlangalaleni, akulona uhlobo oluthile lobuchwepheshe obuvaliwe; Ungafunda ukuthi i-Matrixnet isebenza kanjani.

SP: “Bamemezele, bakhuluma ngabo futhi bakhombisa abantu babo kumavidiyo.

I-OS: - Yebo Yebo. I-“Matrixnet” iyifomula efundiwe ngomshini yesicelo ngasinye eqoqa ezinye zezinto (cishe uhhafu) bese yengeza i-polynomial evamile, okungukuthi, isethi ethi A+B, B+C. I-Google isenayo ifomula...

SP: – Ngaphezu kwalokho, umhloli naye ungumuntu.

I-OS: - Yebo, abahloli basiza ukufundisa: "I-Matrixnet" iwukufunda ngomshini nothisha. Ukuze i-Matrixnet imake lezi zingosi ze-5, abahloli bazoyifundisa kuqala: lena inhle, lena yimbi, lena yimbi kakhulu, lokhu kungugaxekile, lokhu kuyisayithi elipholile kakhulu. "I-Matrixnet" iyaqonda ukuthi izingosi ezinjalo zinezimpawu ezinjalo, bese ifunda kulokhu kuqeqeshwa setha futhi iya kumazinga amasayithi ajwayelekile aphezulu (ngoba abahloli bayifundisile); futhi sezivele zisezingeni.

Ku-Google, ifomula iseyi-polynomial, isethi: ake sithi isici sokuthi-nokuthi-nje siphindaphindwe nge-coefficient yokuthi-nokuthi, kanye ne-factor ephindaphindwa nge-coefficient ethi nokuthi-nje... Okusho ukuthi, empeleni, uma uthatha amasayithi asendaweni yokuqala, okwesibili nokwesithathu - esilinganisweni, eyokuqala inesilinganiso nje (inombolo - ake sithi, 3045), eyesibili - 3040, eyesithathu - 3000. Eqinisweni, inombolo yezikhundla iyafana - ngenxa yalokho, lokhu kuzoba inombolo, isilinganiso sesayithi, kodwa isilinganiso sesayithi lesihlanu 2143 (kukalwa ngezigidi, ngicabanga). Ku-Google, ifomula isakhethwa kanje: A+B, B+C. Babenemibono (ngifunde amalungelo abo obunikazi) ngokumelene nokufunda komshini: ukuze ukusesha kungabi okungalawuleki... I-Yandex ihlakaniphile ngokufunda komshini, kunzima kakhulu ukukhohlisa.

Yini eshayela i-Yandex? Kunezinhlobo ezimbili zamasayithi lapho ungenza khona imali uma ungeyona i-ejensi. Uma noma iyiphi iwebhusayithi iza ku-ejensi yakho, uyayihambisa ngoba kunemisebenzi okhokhelwa yona. Indawo yokuqala yezohwebo isiza sesevisi: ufuna ukuthengisa amabhulokhi egwebu, insimbi egoqiwe kanye ne-iPhone enamashibhi amathathu...

SP: – Udokotela aggregator – Dokdok.ru, isibonelo.

I-OS: – By the way, umngane wami wasebenza noDokdok. Ngiyazi ukuthi kuhamba kanjani, senze ama-aggregator anjalo. I-aggregator nayo iyindaba ehlukile, uhlobo lwesithathu lwesayithi. Uma ufuna ukuqala i-aggregator, ungasitshela futhi.

SP: - Kukhona iziqalo ezibiza kakhulu, izigidi zamadola, ngamadola - "Low Pi Here," isibonelo, "Sir Vispo," lapho abameli beluleka khona, isibonelo; futhi-ke uzothanda - ungaqasha, bazomela izithakazelo zakho, futhi bazokweluleka mahhala.

I-OS: - ERussia kukhona "Yustiva", iphrojekthi efanayo. Bengenza i-SEO nje. Bafo abahle. Umkhiqizo opholile, abafana abalungile, ngendlela, bayayenza (uLydia), uhlelo lokubambisana lupholile. Ngakho, ngibenzele le phrojekthi.

Ngakho yini iphuzu? Uma unewebhusayithi yezohwebo, isifunda e-Yandex sibaluleke kakhulu. Uya ku- "Webmaster", uhla lwemibhalo, rejista, faka inombolo yocingo yangempela - empeleni bazokushayela futhi bahlole. Uma wehluleka, ngeke kube khona izinga. Setha inombolo yocingo yangempela, amahora omsebenzi wangempela - phendula umfana ofonayo.

SP: - Yebo, empeleni bangibiza. Ngifuna ukukutshela, bake bafona. Bafona kwa-2GIS, bafona cishe kanye ngonyaka, babheke ukuthi konke kuhamba kahle yini; bafona kanye kuYandex.

I-OS: - Ungakwazi ukugoqa i-2GIS, kodwa uma i-Yandex ithi - ayikho inkampani enjalo, wenze iphutha - bangakususa ohlwini lwemibhalo, uzolahlekelwa isikhundla sakho. Ngamafuphi, wenza uhla lwemibhalo, khetha isifunda sakho - into yokuqala okudingeka uyenze. Le nto iqonde ngqo ekusezingeni.

SP: - Isibonelo, ku-SecretDiscounter cashback (hhayi ukukhangisa), isifunda yi-CIS yonke. Isifunda sami sabelwe ukuthi “Akukho sifunda” (ngisibeke ngenjongo).

I-OS: - Right. Izihlanganisi azinaso isifunda. Lolu uhlobo lokuhlanganiswa kokuqukethwe. I-Yandex iyaqonda ngokuzenzakalelayo ukuthi iyi-aggregator. I-Yandex ihlukanisa amasayithi: imitapo yolwazi eku-inthanethi, i-e-commerce, izincwadi ze-athikili, izinsizakalo... I-Yandex ine-classifier ngaphakathi - ibonile ukuthi uyi-aggregator futhi izosetha isifunda ngokwayo.

SP: - Ukube ngine-dry cleaner noma iketango labahlanza abomile eMoscow, bekuzodingeka ngibeke "iRussia. eMoscow"?

I-OS: - "IRussia" akufanele neze igqoke. "I-Russia" iyisifunda se-phantom, ayinikezi noma yiziphi izinzuzo ekubekweni, konakalisa yonke into kuphela.

Kungani uqoqe okhiye?

SP: - Kodwa idolobha libonakala lingenakwenzeka?

I-OS: - Cha, cha, ungakwazi: vele ubeke "eMoscow", "St. Petersburg", bese uyimaka. Bhala yonke into ohlwini lwemibhalo uma ufuna ukuba phezulu ku-Yandex. Ufayela phansi izifunda, bese ukhetha okhiye (nanoma yini - nge-Wordstat, amacebo). Sinomkhiqizo obizwa nge-Russian Analytics - ungangena, sinesivivinyo (ungaqoqa okhiye abayi-10 mahhala).

SP: - Futhi banginika yona, ngendlela, kukhona i-akhawunti ekhokhelwayo lapho. Kodwa angivamile ukuyisebenzisa.

I-OS: - Kodwa ngeze! Imisebenzi eminingi yezandla ehilelekile ekuhlanzeni.

SP: - Kodwa angikwazi. Anginasikhathi. Manje ngihlukene phakathi kwe-YouTube nembuyiselo. Manje ngizoqhubeka ngingena ebhizinisini, kunjalo.

I-OS: - Kulungile, sizokukhiphela okuthile ngokushesha - akunankinga.

SP: - Ngeke kube khona ukukhangisa kwencwadi yami kule vidiyo, nakuba ithengiswa kahle kuwebhusayithi yami.

I-OS: - Qoqa ukhiye, wenzele bona, uqoqe amakhasi. Bhala umbhalo ojwayelekile, onencazelo.

SP: - Womabili ama-SEO angochwepheshe kanye nezinsizwa eziningi zibukele. Kungani siqoqa okhiye?

I-OS: - Liyini iphuzu? Abantu bafuna okuthile ekusesheni. Umuntu unenhloso ethile - ukuthola okuthile, ukuthenga okuthile. Lokhu ukuveza ngamagama ahlukene, ngakho-ke ikhasi kufanele licabangele wonke lamagama okungenzeka ukuthi uyawafuna. “Thenga i-iPhone”, “intengo ye-iPhone”, “i-iPhone” (ngesiRashiya, ngesiNgisi) - futhi lokhu kuwuhlobo lwabantu bonke, kufanele ube phezulu kuzo zonke lezi zicelo. Ngakho-ke, uya kusevisi ye-Yandex.Wordstat (sizoyibonisa kamuva esikrinini ukuze wonke umuntu azi), faka ukhiye - ukukhombisa konke okuseshwayo ngalezi zihluthulelo.

Enye into emnandi kakhulu ukuthi uma uqala ukuthayipha okuthile ku-Yandex noma ku-Google, lezi zeluleko ziyavela. Umthombo opholile kakhulu wamagama angukhiye, ngoba athrenda kakhulu akhona.

SP: Kodwa-ke, i-YouTube nayo inento enjalo.

I-OS: - Kukhona abanye babo lapho. Kodwa-ke, ku-Russian Analytics siyidlulisile i-YouTube - ungayihlaziya.
SP: - ku-Russian Analytics?

I-OS: - Yebo, uvele ukhethe "i-YouTube" futhi ilayishela wonke amathiphu.

SP: - Bengingazi.

I-OS: - Okungenani eLatin America.

SP: - Ngenzani enkonzweni yakho? Ngifake uhlu lokhiye abavela kuwebhusayithi yami - kahle, ngibabhale ngesandla - ngimane ngehlisa izikhundla zalaba khiye ngawe. Ngingakwazi ukwehlukanisa amacebo, ngithi, kumkhakha wami?

I-OS: - Ngizokutshela manje. Kukhona isofthiwe eminingi, ngizokutshela nge-“Astro” - ilula kwabaqalayo, siyenzele bonke abantu, abanikazi bamabhizinisi, kanye nochwepheshe be-IT abaqinile.

SP: - Nakhu ngingumnikazi webhizinisi. Ngivilapha kakhulu ukukhathazeka, angiyena uchwepheshe ozohlala futhi alungise lezi zilungiselelo eziyinkulungwane.

I-OS: – Ungaya kumathiphu. Ziningi izinkomba ezinhle abantu abazifunayo njengamanje. Okuthakazelisayo ukuthi i-Yandex ine-algorithm yokusikisela epholile kakhulu (awekho amanga, awekho amasu ayisigwegwe, abantu bawafakile ngempela): uqoqa lawa macebiso ku-Wordstat (bonke okhiye), bese uwahlanganisa ("i-iPhone eluhlaza okwesibhakabhaka", "i-iPhone ebomvu "), noma singakwenza kalula ...

SP: - Ingabe unayo into enjalo - i-clusterizer?

I-OS: - Ungavele ucindezele inkinobho futhi sizokwakha ngokuzenzakalelayo isakhiwo sesayithi. Ngifuna ukutshela abantu ukuze bazisebenzise bona. Akudingekile ukuthenga konke lokhu kithi - kupholile futhi kulula kithi, kodwa othile ufuna ukukwenza mahhala, ngezandla zabo.

SP: - Ngangivame ukukwenza ngezandla zami ...

I-OS: - Kunzima futhi kuthatha isikhathi esiningi. Ngakho-ke, niwaqoqa, nenze ikhasi leqembu ngalinye lamagama - bhala phansi "izihloko", h1... Mhlawumbe kamuva ngizokunikeza isixhumanisi sesisekelo solwazi, lapho ngibhale khona inqwaba yezihloko zendlela yokufaka ifayela. konke phansi. Wenza iwebhusayithi evamile. Ungakwenza ku-WordPress, ku-Tilda, kunoma yini.

SP: - Yebo, ku-ModX, ku-Joomla...

I-OS: - Awumdingi u-Joomla - bazokugebenga, bazokugqekeza, bazolayisha izithombe zocansi lapho - 100%. Ku-Joomla, yonke into namanje ayikavaliwe - bonke lobu buthakathaka, "ukuxhaphaza"...

SP: - Ku-WordPress, uma ungabuyekezi ama-plugin, nawo ahlala ewaphula.

I-OS: - Iqiniso. Lena inkinga yomuntu nje, futhi uJoomla uzomane aphuke. Ngakho-ke, wenza iwebhusayithi, bhala okuqukethwe okupholile okuphendula imibuzo yomsebenzisi.

SP: - Okuqukethwe - manje sikhuluma ngokuqondile nge-athikili, ngombhalo.

Ungaheha kanjani ithrafikhi manje?

I-OS: - Yini etholakala ku-Yandex? Isifunda nombhalo omuhle, umbhalo ojwayelekile, ohlelekile. Futhi, uyabuza: "Yimuphi umbhalo okufanele ngiwubhale?" Vula i-10 yakho ephezulu (ngesihloko sakho), bheka izimbangi zakho, bheka ukuthi ungakanani umbhalo, yimaphi amagama angukhiye abawasebenzisayo, izihloko. Ngizokunikeza isixhumanisi - izincwadi ezimbili, ukuze ungachithi isikhathi esiningi ohlangothini lwezobuchwepheshe. Sine-analyzer yombhalo (sikwenza enkampanini ye-New Technologies): uvele ulayishe ukhiye wakho, ukhethe isayithi, futhi amarobhothi ethu andizela lapho - akukhipha konke futhi akunike umsebenzi osuwenzile wombhalo.

SP: - Ingabe usho ukuthi akufanele ngibeke ngesandla imigomo yereferensi yomkopishi obhala umbhalo?

I-OS: - Udinga ukuyobona ukuthi mingaki imibhalo oncintisana nabo abanayo, uyilinganise kahle, ucabangele zonke izinhlobo zamagama. Singena ngokunyenya kulawa masayithi njengamarobhothi, siyazi ukuthi siyikhipha kanjani indawo yokuqukethwe, izixhumanisi, izingcezu zombhalo, sibheke konke lokhu njengezindawo ezihlukene futhi sikunikeze ifayela eselenziwe ngomumo, olinikeza umkopishi.

SP: - Ngibone udoti onjalo ku-Gogetlinks: lapho benikeza umbiko wabo, kubonisa ukuthi ungakanani umbhalo onawo kuleli khasi, ungakanani izimbangi zakho, kungakhathaliseki ukuthi une-overspam. Ingabe kuyafana nakuwe?

I-OS: - Yebo, futhi siyinqamule ngamabomu ngendlela yokuthi sinikeze imininingwane enjalo yobuchwepheshe ezoba ngaphansi kogaxekile kancane, ukuze ungangeni ngaphansi kogaxekile. Kukhona isihlungi "Baden-Baden", izihlungi zombhalo "Yandex" - unswinyo, ungajeziswa. Ake sikhulume ngokuthi "chernukha", ukuthi abantu bakwenza kanjani nokuthi bajeziswa kanjani kamuva.

Uthumela umbhalo, wenze okuqukethwe okuvamile futhi, ngokuyisisekelo, ulinde inyanga - ngendlela enokuthula, ukuthi ungayenza kanjani kumuntu ojwayelekile.

SP: - Ngabe sikhuluma nge-Yandex manje?

I-OS: - Mayelana ne-Yandex, yebo.

SP: - Ku-CIS, kunjalo.

I-OS: - Kukhona ukugebenga okukodwa okulula kwe-Google. Uma manje sikhuluma ngohwebo lwesitolo se-inthanethi: emakhasini amaningi awukho umbhalo odingekayo nhlobo, asikho isidingo sokuwudala - ikhadi lomkhiqizo nje, isigaba. Ukuthenga nge-inthanethi kuyindaba ehluke ngokuphelele! Ngeke ngincome ukuzenza.

SP: – Ingabe lezi ezinye izincazelo ezithombeni?

I-OS: - Yebo, yilokho kuphela... Bese ngizokunikeza indatshana "yephekhi" - uhlobo ongayinika ababhalisile ukuze bayifunde. Lapho ngabantu. Nginomngane we-SEO ongasho izinto eziyinkimbinkimbi ngezinto ezilula - kahle kakhulu.

SP: - Kodwa ubulula budinga ithalente elikhulu. Kunzima kakhulu ukukwenza.

I-OS: - Ngizamile. Ngifunde imibiko eminingi ezingqungqutheleni, lapho ukhuluma ngohlobo oluthile “lwe-Ukubola kwe-matrix yedokhumenti eshisayo,” abantu bacabanga: “Kuyini lokhu? ngihambile". Uma ubhala kumanuwali “faka okhiye lapha”, “bhala kanje” - lokhu kuzoba u-70% walokho okuzokwenziwa uchwepheshe we-SEO. Kodwa izosebenza, ngakho yenza okuqukethwe okuvamile.
Wonke ama-SEO athukuthele... “Yenzela abantu amawebhusayithi,” kusho u-Yandex kuzo zonke izingqungquthela, “Suka, ungathumeli ugaxekile, ungafaki izixhumanisi, ungasebenzisi ama-bots ukuze usidukise - sizokuthola futhi akujezise noma kunjalo.” Iyasebenza ngempela. Besifuna ukukhuluma nawe mayelana nokuthi yini okufanele yenziwe "ohlangothini olude": ingabe kufanelekile ugaxekile manje, ukwandisa i-PF (kanjani - ngizokutshela manje)? Ngikholelwa ukuthi kufanelekile ukutshala imali kokuqukethwe, kumkhiqizo omuhle, ukuze isayithi liphendule ngempela izicelo zabasebenzisi, ukuze umuntu akwazi ukuxazulula inkinga yabo lapho. Futhi eqenjini ngalinye lezicelo, yenza amakhasi amaningi, futhi lizokulethela ithrafikhi. Amakhasi amaningi, i-traffic iyanda.

SP: - Lapho, uyazi, kukhona lokhu: asikwazi ukuba nokhiye we-high-frequency engaphezu kweyodwa ... ngizochaza: ukhiye we-high-frequency, isibonelo, - uthayipha "ukuthenga i-iPhone" futhi kuvele ukuthi izinkulungwane eziyi-100 ngenyanga ku-Yandex zifuna "ukuthenga i-iPhone"; kodwa uma ufaka isicelo "uthenge i-iPhone 256 emnyama edolobheni laseZelenograd noma eMoscow," isibonelo, uzothola izicelo ezingu-6 ngenyanga, futhi lesi sekuyisicelo se-low-frequency. Kodwa lapha umthetho uyasebenza uma ubhala ukuthi kufanele, ake sithi, ufake umshayeli oyedwa osebenzisa imvamisa ephezulu, izishayeli ezimbili ze-mid-frequency, izishayeli ezimbili ze-low-frequency kusiqephu esinjalo sombhalo...

Ingabe kufanelekile ukukhohlisa amarobhothi, imvamisa ephansi, imibuzo yamafrikhwensi aphezulu?

I-OS: - Ngizokutshela ukuthi isebenza kanjani. Sikhuluma nge-Yandex, ngoba uma uwina ku-Yandex, khona-ke ku-Google uzodinga kuphela ukucindezela izixhumanisi. Eqinisweni, ku-Yandex, imiphumela yosesho ihlelwe ngendlela yokuthi i-Yandex iqonde ukuthi igama lakho elingukhiye limayelana nani. Futhi, ngokwesibonelo, akunakwenzeka ukukhuthaza "umenzi wekhofi" kanye "nomshini wekhofi" ekhasini elifanayo, ngoba injini yokusesha iyaqonda ukuthi lezi yizinto ezihlukene - isibonelo, umenzi wekhofi kanye ne-toaster. Okusho ukuthi, awukwazi ukwenza: "i-toaster", "abenzi bekhofi" kanye "nama-blenders" - awukwazi ukukhuthaza wonke lawa magama amathathu ekhasini elilodwa, ngoba amakhasi mayelana nama-toaster, ama-blenders nabenzi bekhofi azonikeza impendulo engcono kakhulu, i-Yandex izoba ngcono. . Ngakho-ke, uma amagama afanayo esho into efanayo, wonke angathuthukiswa ekhasini elilodwa. Uma zihlukile, zikhuthaze zibe ezahlukene, ungazabalazi nokusesha.

SP: - Ukuze ungaphambanisi irobhothi kalula.

I-OS: - Yebo, ungazami ukulwa nosesho - ngeke uphumelele noma kunjalo, bahlakaniphile. Ngaphambilini, kwakungenzeka ukusunduza ngemibhalo, izixhumanisi nokukhohlisa ukusesha. Sekunzima kakhulu manje. Ngakho-ke, yenza lokhu: bhala okuqukethwe okuvamile, kwezentengiselwano, bheka ukuthi izitolo ze-intanethi nezinye izingosi zesevisi zenziwa kanjani - bheka ukuthi yiziphi izinhlobo zokuqukethwe ezisekhasini.
Nganginecala - sasikhuthaza ukhonkolo. Ukhonkolo, usimende, njll.

SP: - Ngicabanga ukuthi i-niche yokuncintisana. Noma kunjalo, ukwakhiwa...

I-OS: – Ukuncintisana. Ngaphezu kwalokho, sinqamule isathelayithi (noma ubani ofuna angalahla kupit-beton.ru, yatholakala, ibuyisele futhi uzoba phezulu ukuze uthole ukhonkolo; siyishiyile, kwakungekho makhasimende), futhi yayisendaweni phezulu 30. Asizange sibhekane nakho. Sithi: “Asibe matasa, masenze okuthile.” Futhi sibheke lokho wonke umuntu ayenakho esihlokweni - amatafula (m-300, intengo, amathani, njll.) ekhasini, kodwa sasingenakho okwanele.

SP: - Bathi izinjini zokusesha ziyawathanda amatafula.

I-OS: - Bayayithanda. Ngakho-ke, ngemva kokubhala umbhalo (noma okungcono ngaphambili), hlaziya ukuthi yiluphi uhlobo lokuqukethwe olukhona: abanye banezithombe, abanye banamathebula, abanye banefomu lesicelo...

SP: - Cishe kwabangu-10 abaphezulu, noma okungcono, kwabangu-3 abaphezulu.

I-OS: - Kungcono ukubheka wonke umuntu ku-10 ephezulu, ngoba kwenzeka ukuthi i-M.Video ayifaneleki ngoba ipholile, kodwa ngoba imane nje iwuphawu. Kungase kube khona okuphansi kokuthuthukisa. Ibhrendi nje.

Bona ukuthi yikuphi okuqukethwe emakhasini ezimbangi zakho futhi ukungeze. Ngakho sathatha futhi sengeza itafula. Ku-Yandex, uma ushintsha okuthile, ungachofoza inkomba ngokushesha futhi uyengeze ukuze useshe.

SP: - Ukubuyiselwa emuva kwekhasi.

I-OS: - Ngosuku olulandelayo sasiku-7 ukusuka kwabangu-30 abaphezulu. Itafula lalingekho. Uma inkampani (amaklayenti) iza kithi, ngenyanga yokuqala senza lokho okubizwa ngokuthi ukuhlola okuqukethwe.

SP: - Ingabe ukwenza mahhala, noma uyakhokhelwa?

I-OS: – Lokhu kuyingxenye yomsebenzi wenyanga yokuqala. Ikhokhiwe, kunjalo.

SP: - Ngakho ungena kwinkontileka naye?

I-OS: - Yebo, inkontileka, futhi kunkontileka kukhona njalo ukuhlolwa kwezimali ngenyanga yokuqala. Yize wonke umuntu ehayiza ngama-SEO - asikho isidingo sokucwaningwa kwamabhuku, asikho isidingo sokubheka imanuwali yobuchwepheshe, sinikeze i-SEO. Yini okufanele i-SEO yenze ngaleso sikhathi, uma isayithi lonke liqondiswe kabusha, akukho okuqukethwe okwanele emakhasini. Ngakho-ke, ukufingqa futhi: indawo, imibhalo, okuqukethwe okulungile bese uzama ukuthola izixhumanisi ... Angazi - vumela abangani bakho bakubeke kuqala, bangeze kuzinkomba, amakhathalogi. Kungase kubonakale njengento encane, kodwa kuyasebenza.

SP: - Uthi manje - yengeze kuzinkomba ... "I-Yandex.Directory" ibizwa. Bathi kubaluleke kakhulu futhi ukuthi i-Google ingeze... "I-Google Business", ikhadi lenkampani.

Ingabe i-Google isazithanda izixhumanisi?

I-OS: - Udale iwebhusayithi, wengeza imibhalo - manje udinga ukuzithuthukisa ku-Google. Ihluke kanjani i-Google? I-Google yehlukile ngoba ithanda izixhumanisi.

SP: - Noma kunjalo?

I-OS: - Noma kunjalo. Lokhu kubusa i-algorithm. Ungabheka amasayithi akho, anethrafikhi eningi evela ku-Yandex. Unewebhusayithi, ngokwesibonelo, yohlelo lobulungu.

SP: - Manje ngizobona ukuthi singakanani esinakho ku-Yandex. Ngivula "I-Cashback" yami, manje ake sibone inyanga, ake sithi. Bheka: Nginokuningi okuvela ku-Google, kodwa kusuka ku-Yandex nginokuncane okuphindwe kathathu. Nokho, uma nge-Yandex yeselula... Ngamafuphi, ngisathola ithrafikhi ephindwe kabili evela kwa-Google.

I-OS: - Ngizokutshela ukuthi kungani manje. Ngokuqhubekayo.

I-Google isazithanda izixhumanisi. Unokuqukethwe okuvamile - udinga ukungeza izixhumanisi ezengeziwe lapho. Ngisanda kwenza - ingabe uyayazi inkampani i-Aviasales? Banenhlanganyelo.

SP: - Yebo, wonke umuntu uyabazi ngokumaketha kwabo, okwakuvame ukuba njalo. Kodwa umsunguli washona. Kubi. Uthi ubeyinsizwa epholile.

I-OS: - Lapho ngifika emisebenzini yakhe (wayevame ukwenza izithombe zobulili ezingcolile). Bengise “mbhoshongweni” enkulumweni lapho ekhuluma “ngomuntu omdala”. Wayengumfana oqondile.
Banohlelo lokusebenzisana olubizwa nge-Travelpayouts, ongalusebenzisela amahhotela nezinye izinto.

SP: - Kodwa azikho kuphela ku-Travelpayouts, kodwa futhi ku-Admitad nakwezinye izinhlelo.

I-OS: - Kepha banohlelo lwabo lobulungu, lapho behlanganisa khona ezinye izinhlinzeko. Ngibenzele ngoMgqibelo.

SP: - Ngabe usho ukuthi i-Travelpayouts iyingxenye ye-Aviasales.

I-OS: - Yebo, kunjalo! Kusemthethweni. Isikhathi eside. Abakufihli: baqale bakha uhlelo lokusebenzisana lwe-Aviasalo, base bexhuma izinhlinzeko - ukubhuka nokunye.

SP: – Nokho, zimbalwa izinsiza lapho. Bavele baqoqa imboni yezokuvakasha endaweni eyodwa.

I-OS: - Uyazi, baxhumeke kakhulu, kakhulu. Bathuthuka kahle kakhulu. Ngibenzele ngoMgqibelo... Indlela yokuphromotha amasayithi okuvakasha? Ubheka lapha - cishe uzoza ukuzokhuthaza amasayithi athile esihloko - ukubuyekezwa kokuthile, "ukuhamba" ... ngizonikeza isixhumanisi sesethulo (ngizosilayisha ku-Google Drayivu).

SP: – Ingabe uyayazi iwebhusayithi vandrouki.ru, vandrouki.by? I-Vandrouki ngolimi lwesiBelarusian isho ukuhamba. Le sayithi ipholile. Mina noKatya sihlala sithatha uhambo oluthile lwabazali bethu kanye nathi.

I-OS: - Yebo, isihloko sihle - ngizosithatha nami.

SP: - Isihloko siyamangalisa. Kuvela ukuthi babhala ukuthi uhambo oluhle oluya eTurkey luvele, isibonelo, ngentengo enkulu - izikhathi ezingu-10 ezishibhile kunalokho okubiza ngempela.

I-OS: - Zisocingweni lwami njengesibonisi esibalulekile ku-Facebook - ngiziskrolela phansi njalo ekuseni. Yebo, izinto ezinhle.

Ngakho-ke, ngiphinde ngenzele i-Travelpayouts. Le phrezentheshini sizoyinikeza izethameli, kungakhathaliseki ukuthi kwenzekani. Futhi engikutshela khona manje "isinyathelo ngesinyathelo", "isinyathelo ngesinyathelo", incwadi ephelele yokuthi ungakwenza kanjani konke.

SP: - Okusho ukuthi, ungayithuthukisa kanjani iwebhusayithi yezokuvakasha?

I-OS: – Tourist. Kodwa ungathatha futhi uhambise isayithi elifanayo elibuyekeza ama-screwdriver, lilayishe ku-Admitad, Yandex.Market - noma kuphi lapho ufuna. Okusho ukuthi, kunendlela yokusebenza engikhuluma ngayo manje. Iphinde ikutshele ukuthi ungayinqoba kanjani i-Google, ukuze ukwazi ukuhlala phansi, uthathe isihloko sakho, uqoqe okhiye, vele ushintshe okuqukethwe futhi wenze i-SEO esihlokweni sakho, i-SEO nje. Manje sikhuluma ngezihloko "zenyama".

Ku-Google udinga izixhumanisi. Ukuthi uzitholaphi kungenye indaba. Kukhona into ebizwa nge-crowdmarketing, uma uthatha ithimba labafana - bakunikeza izixhumanisi esithangamini, ku-LiveJournal. Iyasebenza, kodwa ngokuvamile i-50/50: noma isayithi liqala ukuphuma (i-traffic "Google" ingu-0, bese iqala ukuphuma kancane, okusho ukuthi izixhumanisi zisebenze); ungenza i-crowdmarketing. Kuhle ukushintshanisa izixhumanisi. Unganqikazi ukubhalela othile, ungabi nobuvila: "Faka isixhumanisi kithi, sinesihloko esipholile, isibonelo, sizobhala ngawe"!

Izixhumanisi ezivela ezinsizeni ezinamandla - ngokwezwi nezwi, isixhumanisi esisodwa esisuka esiphelweni (esibekwe esisetshenziswa esinamandla) noma izixhumanisi ezingu-5-10 ngaphandle kwehange, igama lomkhiqizo nje, kwanele. Ihange kulapho kukhona “amawindi okuthenga epulasitiki”, okungelona ihange, isibonelo, “lapha”, noma “isayithi”, noma, isibonelo, “www.site.ru”.

Eqinisweni, elithi “lapha” nelithi “lapha” akuzona izixhumanisi ezingenamahange. Lapho ochwepheshe be-SEO bezama ukukopela, "lapha" futhi "lapha" kukhona amahange amabili, i-Yandex "yawahlakaza" - ngamafuphi, asikho isidingo sokwenza lokho.

SP: – tut.by iwebhusayithi eBelarus.

I-OS: - Yebo Ngiyazi. Ngakho, i-Google idinga izixhumanisi. Kungenzeka ukuthenga ngokuhwebelana kwezixhumanisi.

Uthenge izixhumanisi ezingabiza u-$100.000

SP: - Ngaphambilini, i-sape.ru, manje "isihlanya" - yenza izixhumanisi zemfucumfucu. Ekuqaleni ngathenga nge-Cashback nakweminye imisebenzi. "I-Gogetlinks", isibonelo, ipholile lapho. Kodwa kunezixhumanisi ezibizayo: ngikhokhele ama-ruble ayizinkulungwane ezi-2 ngesixhumanisi lapho, ngikhokhe ngaphezulu - ake sithi, ngikhokhe kusuka kuma-ruble angama-900 nangaphezulu.

I-OS: - Ngangazi inkampani eyathenga izixhumanisi zama-ruble ayizigidi ezingu-6 800 ayizinkulungwane. Kakhulu. Awela ngaphansi kwesisefo. Abaphathi bewebhu bathi: "Ngeke sidubule, sisenkingeni." Futhi banikeze ezinye izigidi ezimbili ukuze abaphathi bewebhu basuswe.

Ngakho-ke, lapho uzama ukuthenga isixhumanisi endaweni ethile, khumbula ... Bakutshela ukuthi: "Uthenga isixhumanisi esihle." Zibuze umbuzo: “Pho-ke ubani othenga ezimbi uma uthenga ezinhle endaweni eyodwa”?

SP: - Singakwazi kanjani ukunquma isiza somnikeli - siyasithenga isixhumanisi kuso noma cha? Ngisebenzisa... Lo mfana ungowaseKrasnodar...

I-OS: - Alaich?

SP: - Alayikh. Ngisebenzisa i-Chektrast. Kodwa lokhu futhi akulona i-panacea, akukabi ithuluzi eliphelele.

I-OS: - Isebenzisa i-API yezinye izinsizakalo, kepha ngincoma ama-Ahrefs.

SP: - Kuyadabukisa ukuthi abanaye umlingani.

I-OS: - Cha. Ngokuvamile, abafana baseRussia.

SP: - Ngizofaka isixhumanisi ngaphansi kwevidiyo. Nginezinsizakalo eziqinisekisiwe "esitolo" sami nakuwebhusayithi yami. Empeleni ngiyawahlola. Futhi kukhona wena, isibonelo ("ref" kuwe), futhi kukhona Ahrefs. Isimbangi sakho, kuvela?

I-OS: - Athi ahluke, angaseNtshonalanga kakhulu. Lapha bahlaziya izixhumanisi nje. Ungathenga isiza bese ubheka isixhumanisi saso - kukhona isikhundla sesizinda lapho. Ayasheshisa: izinga le-url kanye nesilinganiso sesizinda - ungabheka ama-Ahrefs. Futhi ubheka nje isayithi ofuna ukulifaka - umlando wayo wokuxhumanisa ujwayelekile. Awekho ama-splashes.

Kungenzeka yini ukukhangisa ku-Yandex ngaphandle kwezixhumanisi?

SP: – Okuvamile ukukhula kancane kancane.

I-OS: – Konke kwaqala ukwenziwa kahle kakhulu. Qonda, uma wenza okuthile kungazelelwe, qala ukusonta ndawana thize, lokhu kuguquguquka, ukugxusha - i-algorithm ibona ukuthi kukhona okungahambi kahle lapha, akunjalo kusampula yamasayithi ayisigidi. Wenza okungalungile - uzonaka: noma uzovele anqamule ukukopela, noma angase akuvimbele (ukubeka izihlungi). Ngakho-ke, ngokusho kwezixhumanisi, uma sikhuluma nge-Google eRussia ...

SP: - Ku-Yandex, awucabangi nhlobo izixhumanisi?

I-OS: - Ku-Yandex ungaphromotha ngaphandle kwezixhumanisi nhlobo. Yebo, izixhumanisi zisebenza ku-Yandex, yebo, izixhumanisi ze-anchor ziyasebenza. Uma wazi ukuthi uzoyibeka kuphi, unabangane noma abanye, amasayithi akho, ungayibeka. Ungamane uwabeke phezu komunye nomunye, ungaxhumi inqwaba yamakhasi. Yibeke ngokucophelela - izosebenza.

Futhi. Ungabheka okuthile ku-Gogetlinks, kodwa lokhu sekuvele kuyindlela "empunga". Uma sikhuluma nge-CEO “emhlophe”, akusona i-CEO “emhlophe”, ichemile.

SP: - Ukwethembeka nenkampani yakwaGogetlinks: Ngithenga isixhumanisi sokuqala ngabo ukuze bathole ikhomishini, bese ngiqondana ngqo nomphathi wewebhusayithi - kuhlala kushibhe ngamaphesenti angama-20-30.

I-OS: - Balwa kahle nalokhu ngokombono wokumaketha: bathi - ngathi ungabhalela umphathi wewebhu ukuthi kufanele akususe (bazomphoqa noma bamkhiphe).
Intengo evamile yesixhumanisi eRussia? Ungamkhetha kanjani umnikezeli ofanele?

SP: - Sikuphi isiqinisekiso sokuthi isixhumanisi ngeke sisuswe?

I-OS: - Ngenkathi ngisasebenza ejensi enkulu, salanda yonke imininingwane ye-Seip, Gougetlinks (sithole "imbobo", njengoba ungalanda ngamapharamitha) futhi samane samaka yonke into ngokwethu, sakha amamethrikhi ethu kanye. Ngakho-ke, ngobuchwepheshe, ungathenga izixhumanisi ku-Gogetlinks, futhi ungathenga izixhumanisi ku-Miralinks. Ngincoma ukuthi ufune izixhumanisi phakathi kozakwethu noma ukuxoxisana ngasese namasayithi, phakathi kwabangane, noma ukwenza imicimbi ethile lapho isixhumanisi kufanele sibekwe kuwena.

SP: - Iyini intengo evamile yesixhumanisi eRussia? Yebo, emakethe ye-CIS.

I-OS: E-Russia, isayithi elihle lizokuthengisela uhlobo oluthile lokushicilelwa kwama-ruble ayizinkulungwane ezingu-3-5 - lena isayithi elihle, elinamandla. Lokhu akuyona into ephezulu, njenge-Adme, vc.ru. I-Vc.ru yenza amaphrojekthi akhethekile kuphela - iyinkampani "emhlophe" ngokuphelele engazithengisi izixhumanisi.

SP: - Pho thina, ngokwesibonelo, sihlaziya kanjani izixhumanisi (ukhuluma ngama-Ahrefs)? Indlela yokukhetha umnikeli? Ake sithi kule sayithi (kusuka ku-Belaya Gazeta). Ngendlela, ngithenge isixhumanisi esivela ku-Belaya Gazeta - kwakuyiphephandaba elivamile, elihlonishwayo eBelarus. Ngikhokhe ama-ruble ayizinkulungwane ezimbili. Ingabe ungumnikezeli ojwayelekile noma cha? Ngihlole lokhu nge-Chektrast.

I-OS: - Ngokuvamile, uma ufuna ukuthenga okuthile, isixhumanisi akufanele sisuke endaweni yokulahla udoti (ukuthi lolu uhlobo oluthile lwesayithi), kufanele kube yi-thematic noma imidiya.

SP: - Isihloko - ingabe ihambisana nesihloko sakho?

I-OS: - Okusho ukuthi, uphromotha insimbi egoqiwe - "thenga okuthile kwe-DIY-construction."

SP: – Hhayi kusayithi lezingane?

I-OS: - Cha. Uma ungakwazi ukuthola enetimu, yithenge kweyengqikithi evamile, kwabezindaba. Iwebhusayithi yemidiya: iphephandaba, ingosi yezindaba - thenga lapho. Uzodinga izixhumanisi ngaphansi kwe-Google. Kodwa khumbula ukuthi uma uthengisa leli bhizinisi eMelika, abacwaningi mabhuku bazohlala bekuhlola. Ukuthenga izixhumanisi ngokuhwebelana kuyindlela “empunga” ebhekwa emhlabeni wonke. Ngokombono wezindlela "ezimhlophe", angikhuthazi ukwenza lokhu. Yenza lo mkhiqizo ukuze baxhumane nawe.
Sinomkhiqizo obizwa ngokuthi i-Russian Analytics - inkampani ehlukile, isevisi yamafu, lapho sithengisa khona ukuhlola indawo, siqoqa amagama angukhiye, futhi sisize ama-SEO nosomabhizinisi. Ngakho bahlala bebhala ukubuyekezwa ngathi, futhi bona ngokwabo bafaka izixhumanisi zokudlulisela. Nakhu: uthande isevisi - ubeke isixhumanisi. Kodwa-ke, sikhule ku-Google muva nje.

I-Lifehack ye-Ahrefs

SP: - Ngiphinde ngithole imali. Ngiyawathanda amasayithi anezinhlelo ezihambisanayo. I-Ahrefs ayinalo uhlelo lokusebenzisana.

I-OS: - Kunjalo! Bangabaholi bemakethe - abanandaba.

SP: - Ingabe leli ihhovisi laseRussia?

I-OS: - Ingabe leli ihhovisi laseRussia?

SP: – Bahola malini ngenyanga ngokwezilinganiso zakho?

I-OS: - Ngicabanga ukuthi banemali engaba yisigidi ngenyanga. 100%! Zingase zibe sesidlangalaleni: zikuphi, zibhaliswe eSingapore noma endaweni ethile. Kufanele babe nokubika esidlangalaleni. Abazange baye ukuthola i-IPO?

SP: - Kodwa-ke, nakhu ukugebenga kwempilo: ngeke uthole lutho mahhala kwa-Ahrefs. Asikho “isivivinyo”.

I-OS: – Izinsuku ezingu-7, ngokubona kwami, zikhona, kodwa ufaka ikhadi.

SP: – “Isivivinyo” sezinsuku eziyi-7, kodwa ufaka imininingwane yekhadi lakho bese besula inani lenyanga, isibonelo. Ngakho, njalo ezinsukwini ezingu-7 udala “i-akhawunti” entsha futhi uxhumanise ikhadi elisha le-virtual. Isibonelo, ukhiphe ikhadi elibonakalayo ku-Qiwi yakho noma i-WebMoney noma ebhange lakho, ubeke imadlana kulo - une-akhawunti entsha. Ngize ngenza ukubhuka: ngokubona kwami, awudingi ngisho nemali yalo mshini obonakalayo.

I-OS: - Ngokubona kwami, "uhlola" i-ruble, noma ungaphonsa isigamu sedola. Lena inkinga enkulu eRussia: abafuni ukusikhokhela, nakuba umkhiqizo muhle; abafuni ukukhokha kakhulu.

SP: - Angizange ngikukhokhele uze unginike i-akhawunti yamahhala. Ngake ngasizakala ngawe, ngoba ngangingenayo imali yakho.

I-OS: - Isikhathi.

SP: - Imali.

I-OS: - Kwakungekho mali?

SP: - Ngicabanga ukuthi ukuhlola izikhundla, yebo, kuyabiza kancane, kodwa kusenjalo ngawe nezinye izinkampani. Futhi, kuya ngokuthi yiziphi izinkampani esikhuluma ngazo, kodwa kwezinye iziqalo ezincane lokhu kuyabiza kancane. Kulula kimi ukuthi ngenze imibuzo yami eyisihluthulelo eyishumi mathupha...

I-OS: - Empeleni akubizi. Ungahlola yonke into ngezikhundla zakho ngama-ruble ayinkulungwane ngenyanga - "kulula".

SP: - Kuthiwani uma nginezicelo eziyizinkulungwane eziyi-10?

I-OS: - Hhayi-ke, zihlole kanye ngesonto, hhayi zonke izinsuku, futhi lokho kulungile. Kungani udinga izicelo "zokuhlola" eziyizinkulungwane eziyi-10?

SP: - Ngokuvamile angifuni ngisho ukuzihlola. Kanye ngenyanga kwanele kimi.

I-OS: - Kodwa zihlukanise zibe amaphrojekthi amaningana, abaluleke kakhulu; bese uyihlola kanye ngenyanga. Konke. Yonga imali (kuphela angizange ngisho lokho, ngaphandle kwalokho akekho ozokhokha imali).
Uma wenza i-SEO, ikakhulukazi eNtshonalanga, i-Ahrefs iyisevisi “okufanele ube nayo”, esiqhudelana naye abafana abapholile kakhulu, umkhiqizo opholile. Khokha lowo $89 ngenyanga futhi uzokhohlwa ngokukhathazeka ngokuthi uzothenga siphi isixhumanisi. Yonke idatha ikhona.

I-Ahrefs futhi inento epholile kakhulu lapho ungathola khona izixhumanisi - ngicabanga ukuthi ibizwa nge-Content Explorer. Ibheka konke okushiwo uphawu lwakho kokuqukethwe kwamanye amasayithi.

SP: - Noma imbangi.

I-OS: - Ingcono kunewebhusayithi yakho. Ubheka zonke izincwadi eziphathelene nawe bese ethi: “Lona umbhalo nje, abawufakanga isixhumanisi.” Ubabhalela ngqo: "Bafo, ungasho?" Futhi khona esihlokweni esiphelile bafaka isixhumanisi kuwe.

SP: - Ngizochaza (u-Oleg ukhuluma nje ngokushesha, ngokombono wochwepheshe): sidinga isixhumanisi, umsebenzi wethu ukuthola isixhumanisi, okungcono mahhala. Kukhona obhale ngathi izolo isiteshi se-“LudiPRO” sithathwe ngamasosha ayisipesheli ngesikhathi kunomhlangano. Abanye abezindaba babhale, kodwa abazange banikeze isixhumanisi esiteshini sami, isibonelo, noma kuwebhusayithi yami. Futhi thina, ngosizo luka-Ahrefs, sihlaziye lokho iForbes.ru ebhale ngathi, kodwa asikho isixhumanisi, futhi sibabhalela: "Guys, faka isixhumanisi, uyazisola noma okuthile?"

I-OS: - Yebo, yebo, futhi iyasebenza! U-Ahrefs uyinto enhle. Uma ubheka abanye abaxhasi, ikakhulukazi emazweni aseNtshonalanga, lapho izixhumanisi zibiza khona, uhlola ngokushesha ukuthi ubani oxhumanisa le sayithi. Sithe i-Yandex - imibhalo, ukwenziwa kahle kahle, zonke lezi zincwadi zokufundisa; mayelana nezixhumanisi ze-Google e-Russia... Kodwa ngokuvamile ungathola imibhalo emihle ku-Google futhi.

Ungazithola kanjani izixhumanisi zamahhala

SP: - Ngaphandle kwezixhumanisi? Ngakho-ke uSasha Gubsky, uchwepheshe we-SEO, ukubuze umbuzo nje: “Kungenzeka yini ukukhuthaza iwebhusayithi entsha e-Bourges, noma enhle, ngaphandle kwezixhumanisi nhlobo? Ingabe kuzovela ithrafikhi yenjini yokusesha kuyo? Burj - sisho yonke i-inthanethi yangaphandle, ake sikubeke ngale ndlela.

I-OS: - Cha, ngeke kube khona traffic.

SP: - Bheka, nginewebhusayithi ku-WordPress. Ngicabanga ukuthi kuhle, kwenziwe kahle, futhi ngisho nokuhumusha kwenziwa abahumushi abangochwepheshe - cashbackhunter.com. Lapha isilinganiso se-cashback sisekhasini eliyinhloko, khona-ke kukhona zonke izinhlobo zezihloko. Lokhu ukuhumusha okuphrofeshinali, kunezithombe, kukhona ukuxhumanisa kwangaphakathi.

I-OS: - Lokhu ngeke kufinyelele phezulu, uyazi ukuthi kungani? Ngoba udinga okuqukethwe okuphindwe ka-12 kulo khiye, wow. Okuqukethwe amagama amabili, nokuncane kakhulu kwe-google.com - okuqukethwe akubalulekile.

SP: – Izihluthulelo kunyaweni yami ngisho ukuya.

I-OS: - Lokhu kunzima, kunjalo, kodwa oh kahle.

SP: - Uyazi ukuthi mangaki amakhasi? Nginamakhasi angaba ngu-25 esewonke. Kodwa akukho traffic nhlobo, akekho noyedwa umuntu! Ekekho neyodwa! Isayithi elimangalisayo nokho.

I-OS: - Ngiyabona ukuthi i-infographic eyenziwe kahle.

SP: - Kukhona isilinganiso sababhuki. Futhi, okhiye, izihloko zihlukile. Ngisho nokubuyekezwa.
Kungenzeka yini ukukhuthaza iwebhusayithi entsha ngaphandle kwezixhumanisi eNtshonalanga?

I-OS: - Ake sime lapho. ENtshonalanga ye-Google ngeke ufike phezulu ngaphandle kwezixhumanisi. Kukhona izinga le-google.com - ulwa nomhlaba wonke: uma ufuna ukuvela ngesiNgisi kuwo wonke amazwe (eNgilandi, e-UK, eCanada, e-Australia), vele ukhohlwe ngaphandle kwezixhumanisi.

SP: - Le sayithi, ukuze uqonde, ine... Ngizochaza ngezinsizakalo zokubuyisela imali (kulula kimi ukukhuluma ngazo - ngiyazi): kunezinsizakalo ezingu-300 kuphela zokubuyisela imali emhlabeni, ezingu-200 zazo zenziwa I-CIS, eRussia. Emhlabeni jikelele kunama-300. Izingosi zokulinganisa i-cashback eRussia zingu-50, emayini yaseNtshonalanga ingeyesine. Izimbangi zami ezintathu ziqoqa ithrafikhi eyizinkulungwane ezingama-400-500 ngenyanga (organic). Anginalutho, nakuba i-niche ingagcwele ngokweqile.

I-OS: - Uyazi, uma ubheka amasayithi anjalo (ngivele ngibheke amakhasi athile kokuhlangenwe nakho, ngizokutshela kahle ukuthi kungani kamuva): okokuqala, uma ufuna ukuba ku-Inthanethi yolimi lwesiNgisi, udinga izixhumanisi eziyisisekelo; okwesibili - buyekeza izihloko.

Ungaya kanjani noma yikuphi uma ungakabi nazo izixhumanisi? Okokuqala, uthatha i-top 10 futhi ubone ukuthi banani. Ukubhala kanjani okuqukethwe kwaseNtshonalanga: ubheka okuqukethwe kwabancintisana nabo, futhi okuqukethwe kwakho kufanele kube kukhulu futhi kunemininingwane eminingi kunokungenani oyedwa wezimbangi zakho. Yilokho-ke, uzobhodloza. Kukhona ithuba lokubhoboza. Futhi, izixhumanisi.

SP: - Zingaki izixhumanisi engizidingayo ukuze ngithole okungenani kancane enjinini yokusesha?

I-OS: - Indlela yokunquma? Uya ku-Ahrefs, faka isizinda sakho, uthathe izimbangi usebenzisa izixhumanisi ezivela phezulu, ubone ukuthi zingaki izixhumanisi abanazo.

SP: - Kuzoba nezinkulungwane zezixhumanisi kubo.

I-OS: - Yebo, futhi uqala ukwakha inzuzo yesixhumanisi.

SP: – Uyasazi isiza backlink.com?

I-OS: - Yebo, izincwadi ezipholile. Ngincoma i-Backlinko - okuqukethwe okuhle mayelana nama-backlink. Lawa mabhukwana ayasebenza, ungawasebenzisa - ulwazi lwakamuva. "I-Achrefs" ibuye ibe nolwazi oluhle, hhayi olubi kubhulogi yayo - isibonelo, indlela yokubhala "isihloko", ikakhulukazi eNtshonalanga. Bheka u-Ahrefs, banebhukwana elihle.

Ake sikhulume kancane, ngaphambi kokudlulela kwezinye izimo, mayelana nokuthi lo mzabalazo wezithuthukisi zethu zaseRussia ezine-Yandex ne-Google uthuthuke kanjani.

SP: - Isabelo se-Yandex ne-Google manje emakethe.

I-OS: - 50/50 ngenxa yokuthi i-Google inamafoni amaningi omakhalekhukhwini. Ngaphambilini kwakungu-55-45, 65-35. Manje i-Google isihambile. Ngenxa ye-Android, kunjalo, umakhalekhukhwini. Banenkomba ye-Google Mobile First manje. Ngaphambilini (ngiqale ngonyaka wesi-8).

SP: - Sengimdala, ngo-'98 ngiyacabanga. Ngineminyaka engu-36 ubudala. Ungathanda malini?

I-OS: - Ngineminyaka engu-30.

SP: - Futhi i-oldfag. Uke wayisebenzisa i-ICQ?

I-OS: - Ngokuqinisekile! Ngiphinde ngathenga izixhumanisi kwa-ICQ.

SP: - Bengine "amadijithi ayisithupha", "amadijithi amahlanu"... Izixhumanisi ku-ICQ?

I-OS: - Yebo.

SP: - Usanda kuxhumana nabathengisi bezixhumanisi?

I-OS: - Kwakukhona ama-dudes amabili ahweba ngemibhalo. Besisaxhumana nge-ICQ ngaleso sikhathi. Khona-ke i-Skype yavela futhi yayithatha yonke. Pho, kwenzekani ngonyaka wesishiyagalombili?

Kweyesithupha, ngiyakhumbula, ngangiqala ukufunda lokhu - ukusesha kwavela, kwavela ithrafikhi. Wena, njenge-mega-oldfag, waqaphela ngokushesha ukuthi ubufuna...

Uthuthuke kanjani umzabalazo phakathi kwama-SEO ne-Google?

SP: – Ngisakhumbula kwakungekho search. Kwakukhona izingosi zezingxoxo, kwakukhona izinkomba, kwakukhona "Kulichki" (Kulichki.com - kwakukhona izingosi, nezingosi zokuxoxa, yonke into... Lezi, uyazi, kwakuyizinkomba, "i-Rambler" yayilapho ngaleso sikhathi. Khona-ke kwavela izinjini zokusesha. .

I-OS: - Yebo, futhi abantu bazonda ukuthi kukhona ithrafikhi enjinini yokusesha - ungenza iwebhusayithi, iya phezulu. Abantu abangu-10 bebengekho, owe-11 wayengazi ukuthi uzongena kanjani. Okufanele ngikwenze? Basanda kwengeza izinkomba embhalweni, amagama angukhiye nje - wabe usuhamba. Kukhona nje i-algorithm ekusesheni ebizwa ngokuthi i-TF-IDF: mangaki amagama angukhiye onawo ekhasini nokuthi igama liyivelakancane kangakanani; uma unamagama angukhiye amaningi ekhasini, ukusesha kuzokuyisa phezulu. Futhi ngesinye isikhathi (kwakuzungeze unyaka we-7) abathumeli bogaxekile bahlula ukusesha - benza iminyango, okungukuthi, uthathe incwadi (Impi Nokuthula) eZwini, wafaka amagama nje lapho (ngisho faka i-porn ), wayisika phakathi. izingcezu, wathela phakathi, futhi waya phezulu. Yebo, i-Yandex iyakuqonda lokhu, kanye ne-Google futhi. "

SP: - Ekusesheni, izingosi zekhwalithi ephansi, uhlobo oluthile lwe-crap, ngamagama angukhiye kuphela, aqala ukuvela phezulu.

I-OS: - Yebo, lokho abantu abakufunayo. Kodwa bethula inqwaba yama-algorithms ezilimi athola le mibhalo yogaxekile futhi bayivimbela, bavele bayilahla yonke.

SP: - Hhayi-ke, ukuphindaphinda kwakamuva kwalokhu "i-Baden-Baden", mhlawumbe kusuka ku-Yandex.

I-OS: - "I-Snezhinsk" yanyatheliswa kudala.

SP: - Kwakukhona futhi "Minusinsk".

I-OS: - "I-Snezhinsk" yayibuyile lapho kukhona ama-algorithms amadala.

Khona-ke i-Yandex yaqaphela ukuthi izixhumanisi ziyisignali enhle yokubeka isikhundla, futhi yaqala ukubanika isisindo esiningi. Ngokwemvelo, abafana baqala i-sape.ru futhi baqala ukuthengisa izixhumanisi. Kwakukhona inkathi yokukhushulwa kwesixhumanisi: noma ubani othenge okuningi, owafaka ugaxekile ngendlela efanele, wenza ukusabalalisa okuthile, izinga lokukhula - wayephezulu.

SP: – Ingabe izinga lokukhula kufanele libe kancane kancane?

I-OS: - Yebo, kunjalo! Uma ukhulisa izixhumanisi ndawana thize, cabanga ukuthi usesho lucabanga kanjani uma ufuna ukuwina ku-SEO. Uma uqala ukunqwabelanisa, uma unemali eningi, uma uqala ukuveza izixhumanisi, ngeke kusebenze. Izinga lokukhula kufanele libe njalo. Kufanele uthuthuke njengemidiya epholile, njengomkhiqizo opholile onemali eningi. Bese ukusesha ubona ukuthi ukhula ngokuhlelekile. Ngeke kwenzeke ukuthi unenqwaba yezixhumanisi zokunamathisela futhi akekho okuncoma ngokususelwa egameni lomkhiqizo wakho.

SP: - Mayelana nokuchofoza izixhumanisi. Izinjini zokusesha zithi akwanele ukunikeza isixhumanisi; kufanele kube nokuchofoza kuso. Inganekwane?

I-OS: - Akudingekile. Zingaki izixhumanisi ezichofozwe ku-inthanethi? Zingaki izixhumanisi kusayithi lakho ezichofoziwe? Bheka "Webvisor". 3 amaphesenti!

SP: - Lokhu kuwukugqekeza kwempilo: ku-Yandex.Metrica efanayo ungalungisa ukuguqulwa kusuka kumasayithi nezixhumanisi zangaphandle; Ngibheka ukuthi bangaki abakuzixhumanisi zangaphandle.

I-OS: – Ingabe ufuna Hack ukuphila Yandex.Metrica, kanjani ukubona ukuthi abahloli beza kuwe noma cha? Hamba lapho - "Ekushintsheni Kwesayithi" kufanele kube "i-Toloka", isevisi enjalo.

SP: – irfametoloka.com.

I-OS: - Nakhu - abahloli bakulesi siza.

SP: - abantu abangu-36.

I-OS: - Abantu abangu-36 balinganisele isayithi lakho.

SP: "Kubi ukuthi bahlezi." Kungaba ngcono uma bengafikanga, akunjalo?

I-OS: - Cha. Uma isayithi lijwayelekile, bakulinganisa njengesayithi elihle. Kukhona nenganekwane yokuthi abahloli bangakwazi ukumaka isayithi lakho, ungabakhokhela ukuze baphawule ukuthi "Kuhle". Cha, konke lokhu kungamampunge. Baqeqesha i-algorithm, izilinganiso ze-algorithm. Noma ngabe kugwazelwa umhloli oyedwa noma abahlanu, akukho okuzosebenza.

Kufanele (ubuyela emuva ezixhumanisini) ukhule ngokwemvelo. Ngakho ubuze umbuzo: "Indlela yokukhulisa izixhumanisi .."?

SP: - Ngabuza mayelana ne "rushnye". Ngizoya phambili kancane. Ibiza malini isixhumanisi eNtshonalanga? Ngifunde emibikweni ye-Ahrefs izolo...

I-OS: - Xhumanisa eNtshonalanga ... Ziyahlukahluka: kusuka ku-30-100 bucks kuya ku-5-10 amadola ayizinkulungwane.

SP: - "Akhrefs" ibhale embikweni wayo (lokhu bekungunyaka we-16, nika noma uthathe) mayelana ne-$ 320 - intengo evamile yesixhumanisi. Uma ubhalela umphathi wewebhu - ngifake isixhumanisi - ama-82% avele angaphenduli, angu-8 awasho lutho. Ngamafuphi, ku-100%, i-17% yabaphathi bewebhu nabanikazi besayithi bayavuma ukunikeza isixhumanisi, futhi ngenxa yalokhu, mhlawumbe intengo yi-$ 320 (isixhumanisi esimaphakathi).

I-OS: - Yebo, yebo, yebo, kunjalo. Ake sikhulume nje ngezindlela zokuthola izixhumanisi eNtshonalanga. Lokhu ukuthengwa: usengathenga kumaNdiya - ubhala ku-Abwork (kukhona ukushintshana kwabasebenzi), uthenga kumaNdiya ngamadola angama-20-30-50...

SP: - Hhayi-ke, lawa amapulazi ezixhumanisi.

I-OS: - Yebo, lawa ngamapulazi, lokhu kuyi-bullshit.

SP: - Ngakho azidingeki kangcono! Ukulimala okwengeziwe!

I-OS: - Yiqiniso, akufanele ukuthathe. Kukhona "ukuxhumana" lapho ubhalela okushicilelwe: "Sawubona, singabafana abapholile, sinokubuyekeza okunjalo! Uma ufuna ukuthumela okuqukethwe, noma faka isixhumanisi kokuqukethwe. Thatha ngisho okunye okuqukethwe!” (yilokho impela okushoyo).

Kukhona ukwakhiwa kwe-PBN - lena i-Network block efanele, uma wakha amasayithi akho e-satellite eduze kwesayithi futhi ufake noma yiziphi izixhumanisi zesayithi (ungathola futhi ithrafikhi kuzo, thumela okuqukethwe lapho, isibonelo). Yebo, kukhona ukuthengisa okufanayo kwabantu abaningi, ukubhaliswa kuzinkomba - lokhu kusebenza eMelika, kunezinkomba ezibukhoma lapho, njenge-Yandex, njenge-Yahoo. Kufanele isetshenziswe ngokuhlanganyela. Ubuningi bereferensi kufanele buhluke. Sonke sikhuluma nge-CEO “emhlophe”.

Ibuyela ekuxhumaniseni i-antispam: wonke umuntu waqala ukubeka izixhumanisi. Ngangisesethulweni, ingqungquthela, lapho uYandex ethi: “Bafo, yekani ukuzikhathaza ngalobu bullshit. Sizovala labo abashiya n links. Singamane siphule imakethe futhi sikuvimbele isixhumanisi esisodwa. " Omunye usho into enjengokuthi - "Yandex", fuck off, siyazi kangcono. Uma sifuna, siyakwenza.”

Kwadlula igagasi lokuqala elithi "Minusinsk" - bavinjelwa izixhumanisi, "abamiliki" base belunywa kakade. Kwadlula igagasi lesibili bangivala nami. Okusho ukuthi, i-Yandex ne-Google bangathola ugaxekile. Futhi uma bethanda, bazombulala. Baqala ukwenzani abantu ngokulandelayo? I-Yandex ithole isignali entsha - ukuziphatha komsebenzisi kusayithi.

SP: - Kodwa lokho kwaqala eminyakeni emithathu edlule, mhlawumbe emibili.

I-OS: - Sekuyiminyaka emine bephotha ncamashi.

SP: - Yebo uqinisile.

I-OS: - Manje? Abantu sebeshintshile lapho utshela ingane yesikole ukuthi iye...

SP: – “Uzerator.ru”?

I-OS: - Roma Morozov, uma ubukele, sawubona! "Uzerator" iyisevisi edume kakhulu yokukopela.

SP: "Bathi umakhalekhukhwini wabo usebenze kahle."

I-OS: - Yebo, yebo, kuze kube yilapho ukuthathwa kwe-SEO kwenziwa. Benzeni? Uya enkonzweni, uthi: "Mfundi othandekayo, ungaya esicelweni sokuthi "uthenge i-iPhone 11", ungithole endaweni yama-50, uchofoze bese uphonsa okuthile kumenyu?" Futhi kwakukhona abasebenzisi abaningi abanjalo abahlanganyele, babepholile. Bayihlikihle bayihlikihla, base beqala abantu ngobuningi...

SP: - Isebenza ngempumelelo.

I-OS: – Isebenza kahle kakhulu. Isebenzile: amasayithi avele akhuphukela phezulu 1. Amasayithi aqale ukuvinjelwa. Eqinisweni, ngiyazi ukuthi ibanjwe kanjani, kodwa ngeke ngiyisho esidlangalaleni.

SP: - Ake ngikutshele ukuthi bekunjani. Ngizibandakanye kakhulu namasayithi alandelela ngempela ukuthi ithrafikhi ivelaphi. Khona lapho, i-Google, isibonelo, ibona ukuthi “Umsebenzisi” uvuliwe (kumakhukhi) - iziphequluli zibona ukuthi yimaphi amasayithi owavakashele. Abaningi, bathi, ezinye izakhiwo ezinkulu (i-Mail.ru, isibonelo), futhi ziqoqa ulwazi oluningi mayelana nabasebenzisi. Babona ukuthi uvame ukuya kuSeosprint, Userator, VMRFast nakwamanye amasayithi lapho kunemisebenzi ekhokhelwayo. Futhi bayaqonda ukuthi cishe ungumkhohlisi ojwayelekile obhekiwe. Lokhu kungenye yezinketho.

I-OS: - Yebo. Kodwa, ukuze ungaphuli uhlelo lwe-ecosearch, izinjini zokusesha azisoze zikuvimbele, ngoba izimbangi zingakopela, akunjalo? Ungawubona kanjani umehluko phakathi kwalokho oncintisana nabo abakudlalela kona nalokho ozidlalela kona?

SP: - Angazi kanjani, manje ake sicabange ngakho ... Nginamavidiyo amabili ku-YouTube nomfana owenza ama-ksivs angamanga. Isilinganiso senani lami lokuthandwa kunoma iyiphi ividiyo (97%) okungenani singu-95.

I-OS: - Bamnika spin, akunjalo? Ukugconwa?

SP: - Yebo. Lapha - 58%. Cishe ayengekho nhlobo ama-dis! Futhi okwesibili - 60%. Futhi ngabona (abafana abangithumelele) imisebenzi kulokhu kushintshana: "Hamba kuvidiyo, ubuke cishe imizuzwana eyi-12, ubeke i-diz, bhala amazwana athukuthele bese uphuma lapho." Ungabhekana kanjani nalokhu, ungangitshela njengochwepheshe? Ngoba iwebhusayithi iyinto efanayo. Isimbangi wangenzela lokhu. Ngenzeni?

I-OS: - Kodwa i-diss ayizange ikulimaze, akunjalo?

SP: - Ayikho i-disa.

I-OS: – Kunalokho, bakusiza nawe.

SP: - Ama-Dizas, ukuthanda kanye nokuphawula kwe-YouTube kuwuphawu. Banciphise isikhathi sami sokubuka.

I-OS: - "I-Yandex" iqhamuke nobuchwepheshe obupholile kakhulu obunquma ngokucacile: ingabe uyisebenzise wena futhi ukhohlise ukusesha, noma ingabe kwakungumncintiswano okwenzele yona? Ngamafuphi, uma izimbangi zakho zidlala ngezinto zokuziphatha (inothi lombhali), ngeke uvinjelwe. I-Yandex iyazi ngokuqinisekile ukuthi upholile noma uqhudelana naye. Abakhwabanisi besimanje bayakwazi ukuzikhohlisa ngaphandle kokubanjwa. Kodwa ngeke sikhulume okwamanje.

SP: - Ingabe zikhona izinsizakalo zomphakathi ezinjalo manje noma azisatholakali?

I-OS: - "Umsebenzisi", ayisebenzi? "Umsebenzisi" uyasebenza. Kukhona okungenani izinsizakalo ezintathu engizaziyo lapho - lawa ama-cheat angasese angaxoshwa (ayikho imisebenzi). Nginabangane okungenani abathathu bezinsizakalo ezinjalo ezinikezela ngezinsizakalo zokuziphatha kuphela (zinikeza amaphromoshini ayimfihlo). Ungathola isayithi lakho phezulu ngeviki ngemibuzo yamafrikhwensi aphezulu, ngeke uvinjelwe. Udinga nje ukwazi abantu abanikelayo.

SP: - "Umsebenzisi", ngokuvamile, kuyoba crap - ungakwazi ukungena enkingeni?

I-OS: - Kulungile, "Umsebenzisi" uyasebenza uma wazi ukuthi uyisonta kanjani.

SP: - Kodwa ingabe kusenengozi enkulu yokungena enkingeni?

I-OS: - Cha. Uma uwazi i-algorithm abavinjelwe ngayo, "Umsebenzisi" uyasebenza. Rum, sawubona! Iyasebenza.

SP: "Noma ngizama kangakanani ukumehlisa, usathi uyasebenza." Ngokusobala kuvumelana kahle.

I-OS: - Yebo. Umkhiqizo muhle. Bheka, senza i-SEO enamakhanda amhlophe. Senzela amaklayenti, izinhlangano, futhi siyakuhlonipha ukusesha ngoba ukusesha kuyasiphakela. Naphezu kweqiniso lokuthi ngingakwazi ukudala isivivinyo sokukopela - dala iwebhusayithi ye-crap, uyikhohlise, ubone ukuthi isebenza kanjani. Kungani ngidinga lokhu? Ukuze ubone ukuthi amakhasimende ami ayafika yini, ingabe imiphumela yosesho yezihloko zami ithuthukisa amakhasimende ami? Kodwa asizipholi ngokwethu (ngikutshela iqiniso), ngoba “ungakhafuli emthonjeni okuphakelayo.”

Kungani ungakhulisi izici zokuziphatha (PF)?

SP: - Ingabe unamaphrojekthi omuntu siqu noma angasese?

I-OS: - Cha! Uyazi ukuthi kungani? Ngoba ngelinye ilanga bayothola futhi bavimbe yonke into.

SP: - Ukukopela eminyakeni eyi-10 edlule?

I-OS: - Bazokuthola futhi bakuvimbele. Futhi uvele ucekele phansi i-ecosystem yosesho. Ukuhlekisa ngezihloko... Sinomfana oyedwa oyisidina lapha owakhafulela imakethe yonke (abantu abathukiwe, izinkampani) - ngimnyusele phezulu koku-1 ngokusekelwe esicelweni sokuthi "abanukubezi", wabe "ejabule." Wangisongela kuTwitter - ungabheka kuTwitter wami.

SP: - I-cleaver noma yini?

I-OS: - Cha... Cleaver... Lona ovela emakethe yethu ye-SEO-“Barmaley”, ubengumfana onjalo... Hhayi-ke, simnyusele phezulu 1 ngesicelo “sabantwana abahamba ngezinyawo.”

Awu, bheka, kuthiwani ngama-markups? Abantu bebephotha imibhalo, bephotha izixhumanisi, manje sebephotha iPF. Manje yisikhathi sokukopela kwePF. Isebenza kwa-Google. Woza, uma kukhona onentshisekelo, ake sikhulume mayelana nendlela yokuthola ama-algorithms, indlela yokukopela.

SP: - Woza, kunjalo.

Ungawathola kanjani ama-algorithms wokukopela?

I-OS: - Bheka, ku-Google, eMelika, kunomthetho wokuthi bathumela amalungelo obunikazi. Uma i-Google ifuna ukwenza uhlobo oluthile lwesici esizosebenza ekuziphatheni komsebenzisi, inesibopho sokushicilela i-algorithm esidlangalaleni. Uyahamba uyofuna ilungelo lobunikazi le-Google ngokwezinga - ubheka ukuthi lisebenza kanjani, ubheka ubuchwepheshe, uhlobo oluthile "lwezinga" abalwenzile. Ngoba ubuchwepheshe obusetshenziswa ezinjinini zokusesha buvulwe esidlangalaleni - akekho obufunayo nje.

SP: - Mhlawumbe kukhona uhlobo oluthile lwengxenye eyimfihlo lapho, noma ingabe yonke into ivuliwe?

I-OS: - Uma cishe uqonda ukuthi ukusesha kusebenza kanjani, uyaqonda ukuthi le "zinga" lenziwa kanjani - uyakwazi ukukhohlisa. Angikhuthazi wonke umuntu ukuthi akhohlise futhi enze izinto ezingasile.
Hamba uyobheka ilungelo lobunikazi. Ama-algorithms aphikisana nogaxekile ezixhumanisi, isibonelo, bekukhona “irenki yokuthembana”, “isikhundla se-trunked”, “izinga leziphequluli” (ukusetha nje iziphequluli nokuphrinta), “chofoza izinga” (uma “ziyizinga lekhasi” i-algorithm yathuthukiswa) - konke kwakusesidlangalaleni, konke kwakungafundwa, babephoqelekile ukuthi bakuthumele. Okusho ukuthi, uya ku-Google futhi ubheke amalungelo obunikazi ku-Google - uyafunda, uyafunda, uyaqonda ukuthi kusebenza kanjani.

SP: - Hhayi ku-Yandex?

I-OS: - "I-Yandex" iphatha idatha yayo ngasese kakhulu, ikholelwa ukuthi lokhu kulungile, ngoba iyinjini yokusesha yaseRussia, futhi bazoqala ukumba nokuphotha ngokushesha.

SP: - Kepha usunalo uhlobo oluthile lomuntu ongaphakathi ku-payroll yakho?

I-OS: - Cha. Abafana abasebenza kwa-Yandex bashiseka ngokweqile, futhi asizange sizame ukubafumbathisa. Liyini iphuzu? I-Yandex iphinde ilayishe amadokhumenti, kodwa i-Yandex inikeza imibiko yesayensi. Abafana abahlakaniphe kakhulu basebenza eYandex, bakhuluma ezingqungqutheleni.

SP: – Ngabona amantombazane amaningi njalo.

I-OS: - Yebo Yebo Yebo. I-Yandex nayo iyinkampani ekhuluma ngobuchwepheshe. Yebo, ngeke atshele ama-SEOs: "Bheka, sihlola izitolo eziku-inthanethi kanje, kodwa uma u..."
Nansi indlela yokuphila: noma ubani ofuna, google inkomfa e-Rio de Janeiro '14; kukhona idokhumenti lapho ebonisa ukuthi i-Yandex empeleni ihlola kanjani izitolo eziku-inthanethi (enezithombe-skrini). Le dokhumenti ayikabi sesidlangalaleni.

SP: - Ngakho-ke bazoyi-google kanjani?

I-OS: - Ingqungquthela yeYandex eRio de Janeiro. Futhi bheka ukuthi ubani owayesesha ku-Yandex ngaleso sikhathi.

SP: - Bazobukela ividiyo.

I-OS: - Bheka. Kukhona idokhumenti - ngesiNgisi, esidlangalaleni, enezithombe-skrini - yokuthi i-Yandex ihlola kanjani isayithi elihle nelibi.

SP: - Funa futhi uzothola.

I-OS: - Yebo, le dokhumenti ingafakwa ku-Google. Amadokhumenti amayelana ne-Google, mayelana nezinga le-Google, aputshuzwa eNtshonalanga. Uma uyilungu lemiphakathi ethile yangasese, kukhona amadokhumenti aphuma ku-Google: isakhiwo esikhulu, amahhovisi amaningi, amadokhumenti avuzayo - ungabheka. Muva nje, ake sithi, umyalelo womhloli wendlela yokuhlola amasayithi uputshuziwe. Hhayi izinto ezindala kusukela eminyakeni engu-15 ubudala, kodwa ezintsha.

SP: - Kungahlelwa. U-Katya wami usebenza kwa-Google, banephrojekthi yozakwethu "Apen" (ekhishwe ngaphandle). Usebenza lapho njengomhloli. Ngendlela, ngimsize ukuba ahlole ukufaneleka kwesayithi, kodwa manje uhlola ukuhlobana kokukhangisa, isibonelo, ku-Instagram naku-Google.

I-OS: - Onjiniyela abahlehlayo kanye nochwepheshe be-SEO bavame ukubukeka: “O, yindlela abahlola ngayo le? Ngakho kulapho ungakwazi ukukopela! Uma lokhu kuyimpendulo yokukhishwa kwangempela/kwangempela-kanye, ngizoyilungisa ukuze ilingane nokuhlanganisa kwangempela.” Lokhu kuqala ukudlala indima uma usebenza ezihlokweni "ezimnyama". Ingabe ufuna sikhulume nge-chernukha, i-chernukha isebenza kanjani ekusesheni?

Mayelana neChernukha

SP: - Kubonakala sengathi usuqedile ngephromoshini "emhlophe" ye-SEO.

I-OS: "Bese singakhuluma ngebhizinisi." Ake sikhulume ngeChernukha - wonke umuntu unentshisekelo!

SP: - Ukwakhiwa kwesixhumanisi kuyinto esemqoka kwa-Google, mhlawumbe?

I-OS: - Yebo, ku-Google kukhona ukwakha isixhumanisi.

SP: – Ingabe lokhu kuyisici esiyinhloko namuhla?

I-OS: - Kwesiphukuphuku esimnyama - yebo, kwehlakaniphile - ukuziphatha. Kunabantu abaningi abangathola izixhumanisi kwamanye amasayithi ngandlela thize, kodwa ukuzuza izixhumanisi kanye nokulingisa kahle ukuziphatha komsebenzisi amaphrojekthi avaliwe. Thayipha "ukukopela kwezinto zokuziphatha." Awu, uzofika eRomeni; kodwa amaRom awaveli neze ku-Google.

SP: - Thayipha ku-Google noma akunandaba.

I-OS: - "Ukukopela kokuziphatha." Kungaba khona ukuskena, noma ukuthi kubi kangakanani, noma kuzoba "Umsebenzisi". Yebo, yebo, ngeke uthole lutho!

SP: – “Ifomu lewebhu” kanye “nomsebenzisi”... Kodwa “Umsebenzisi” uyebo, uyedwa kuphela.

I-OS: - "Ifomu lewebhu" ... Ngokuvamile, uma ngingazi amaphrojekthi ku-Runet, lawa akuwona amaphrojekthi. Angibezwa. Okwe-trolling. "Umsebenzisi". Ingabe ufuna ukusikisela mayelana nendlela yokukopela umngane othile?

SP: - Baletha uSergei Pavlovich, bazobhala "gay", akunjalo?

I-OS: - Khona-ke ngeke ngikhulume. Bekungafanele ukusho lokho, ngoba bazokuklinya manje. Kodwa cha! Igama elithi "Gay" liphephile, awukwazi ukukwenza!

SP: - Hhayi-ke, anginandaba, bavumele bayiphothe. Uyazi, i-PR embi iphinde ibe yi-PR.

I-OS: - Ngamafuphi, uma ufuna ukunyathela othile, uthatha isibongo sakhe nesibongo, uthathe phansi, bese uvela kokuthi “Uzerator.”

SP: - "Ubungqingili" ke. Futhi ohlwini oluphezulu.

I-OS: "[...] uthanda abafana."

SP: - Noma “wadlwengula intombazane.”

I-OS: - Lawa amagama aphephile, "ukwaziswa" kuyahlungwa. Sibhale ukuthi "ithanda abafana" futhi sayilungisa.

SP: – Nokho, ungawatholaphi la magama aphephile?

I-OS: - Ungabhala "gay" noma into enjalo ... Uyazi ukuthi iziphakamiso ze-porn ku-Yandex zisebenza kanjani? Thayipha igama locansi, cindezela u-Enter - yilapho kuphela lapho ukwaziswa kuzoqala ukuvela (ukuvikela izingane).

Asikho isidingo sokuphotha. Thatha i-dude ongayithandi, thatha, uthi, "ithanda abafana" noma okuthize ... "i-cheeky"; futhi uyithathe - uyiphonse kokuthi “Umsebenzisi”, uyisonte, futhi iyiqiniso...

SP: - Futhi kuzothatha isikhathi esingakanani ukuthi leli thiphu lokusesha livele ku-Yandex?

I-OS: - Uma ubeka ama-mowers angu-3-4, azovela ezinsukwini ezimbili.

SP: - Amadola?

I-OS: - Yebo, yiziphi? Ama-ruble. Lapho ukuchofoza kubiza i-ruble noma amabili.

Indlela yokuzungezisa imibono? Lokhu akulimazi ukusesha, ngiyakutshela nje: ku-Wordstat ubheka ukucaciswa kwegama eliphakeme kakhulu ngemuva kwalokho okudingeka ulibeke, ubeke inani elifanayo - lizophuma okwesibili, futhi uma isihloko sithi. click-bait (ngokwesibonelo, “Uthanda abafana” bohlobo oluthile) - abantu Baqala ukuchofoza bodwa futhi bathole oku-1 okuphezulu.

Ake sithi inkampani ethile ikuqhathile, ungabakhohlisa. Abakhwabanisi bakukhohlisile futhi babeka i-athikili koku-1 okuphezulu. Vele udale iwebhusayithi enesizinda esithi “some-company-scammers.ru” bese ufaka ikhasi lokufika lapho, engeza inkomba yokuthi bangabakhohlisi (“ooo-dash-horns-and-hooves-scammers.ru”).

SP: Futhi ubuze abasebenzisi ukuthi uma isayithi lakho livela, baye kulo?

I-OS: - Yebo, ungathenga nje izingane zesikole kwa-Userator. Kunjalo-ke uma ufuna ukujezisa othile: lapho abantu basesha ngohlobo, bona ukuthi bangamaqola, bese uchofoza, baya kuwebhusayithi yakho. Ungamjezisa kanje kuze kube phakade - awukwazi ukukhipha lesi seluleko. Udinga uchwepheshe we-SEO onekhono ozobala izisindo futhi akhokhe imali eningi ukuze ayikhiphe lapho.

Manje sebedlala iPF. Umbuzo: ingabe ukukopela kwePF kuyasebenza eMelika? Impendulo: yebo, iyasebenza.

SP: - Uma, isibonelo, sinokuhwebelana okuhle kwezixhumanisi ("Miralinks", "Gougetlinks"). Ngendlela, yeka ukukhangisa - lesi yisikhathi se-10 sesisho lokhu kakade.

I-OS: - Misha, khokha, yebo.

SP: "Angikaze ngiyibone into enjengale e-States." Izolo ngaphambi kombukiso ngiyi-google, ngenze isicelo sokuthenga i-backlink, futhi ngabona ukuthi uyazi ukuthi yini? Lawa mapulazi angamaHindu ngaso leso sikhathi. Ngaqonda ngokushesha inani: $ 19 ngezixhumanisi eziyi-100 - ngabona ngokushesha ukuthi leli kwakuyipulazi.

I-OS: - Ungaya engxoxweni ngokushesha: "Sawubona, fo yu mngani wami, fo yu sir...", "Chip links fo yu, mnumzane..." Ungalokothi usebenze njenge-CEO eNtshonalanga namaNdiya - kuzokwenza ukuphela kabi.

SP: - Ngikhuluma ngani? Ingabe akukho ukuhwebelana okujwayelekile kwezixhumanisi eNtshonalanga?

I-OS: - Cha. Futhi azikho izinsiza zomphakathi zokukopela. Uma ufuna ukuphotha into epholile - ebizayo, lapho kunemali eningi - umphakathi awusebenzi lapho. Udinga ukwazi abantu abanikeza amandla okuphromotha ngama-bots nokuphromotha ngabantu bangempela.

SP: - Bheka, umbuzo ngokushesha. Isiteshi sami kuTelegram siyizinkulungwane ezingama-22-23. Ngiyasabela kakhulu - bangiphatha kahle; uma ngibabuza kusasa, “Bafo, hambani lapha, lapha, lapha, yenzani lokhu, chofoza injini yokusesha,” abantu abayizinkulungwane ezimbalwa (mhlawumbe ezinhlanu) bazongisiza.

I-OS: - Cishe uzofinyelela phezulu 1.

SP: - Ngakho-ke, ingabe injini yokusesha ngeke ibone ukuthi ngiyakhohlisa? Kodwa abantu bayaphila!

I-OS: – Banezinyawo ezihlanzekile, abakaze bahlanganyele ezinsizeni zokuphromotha.

Izigxivizo zezinyawo, bazibiza ngezigxivizo zeminwe - zihlanzekile. Kodwa uma kuningi kakhulu - imvamisa yesicelo ingama-20, futhi uthola amahithi ayizinkulungwane ezingama-20 - khona-ke izinjini zokusesha zingavele, njengokukhuphuka kwama-bots, zisike, noma ngabe zingabantu bangempela. Lokhu sikubiza ngokuthi “Ukumaketha kwe-Skype” uma sihambisa iseluleko: sikubeka engxoxweni yenkampani (sinabantu abangu-80 lapho) (uphawu lokuhlanganisa luyengezwa lapho othile echofoza, omunye uza ngemuva kwehora) - ukusikisela kungaba ukhohlisiwe. Kuyasebenza. I-algorithm ecacile.

Izixhumanisi zaseNtshonalanga zingaba “mhlophe” (ngikutshelile ukuthi kwenziwa kanjani izixhumanisi “ezimhlophe”)… PF eNtshonalanga… Ngendlela, ku-Google, ngokubona kwami, asikho isimemezelo esisemthethweni mayelana nezihlungi zokuziphatha, lokho ukuthi, akukabi khona ukushaywa kokukhombisa. Akusona leso sikali. AmaRussia akakafiki.

SP: – Ingabe bekukhona uhlobo oluthile lwe-analogue embhalweni?

I-OS: - Kwakunjalo. "Baden-Baden" yombhalo, "Minusinsk" - ...

SP: - Kepha lokhu kuyi-Yandex.

I-OS: - Futhi ku-Google bekukhona "iPenguin" - lena eyezixhumanisi, "iPanda" - yemibhalo, futhi manje - unswinyo lwezandla.

Mayelana namasayithi agqekeziwe

I-OS: - Lesi siteshi sinikezelwe...

SP: - Izindlela "ezimnyama"!

I-OS: "Mhlawumbe ngingumuntu wesibili ongesona isigebengu ukuza lapha."

SP: - Mhlawumbe owesihlanu.

I-OS: - Ngoba sisebenza kakhulu eMelika ... Manje inkampani yami ihlelwe kanje: kunamakhasimende amaningi eRussia, futhi cishe eminyakeni emibili edlule sethule, mhlawumbe, uhlelo olulodwa eRussia, umnyango osebenza ezimakethe zamazwe ngamazwe. I-SEO ikakhulukazi nge-organics. Yebo, nathi senza umongo - Khokha ngokuchofoza ngakunye. Njengamanje sisebenza eChile, ePeru, eColombia (eseNingizimu Melika), naseMexico, eCanada, e-USA (kuyaqondakala lokhu), e-Australia. Futhi kungokwemvelo ukuthi uma ufika ezihlokweni ezithile eMelika futhi uqala ukuzibandakanya, zingakuphazamisa...

SP: – Cishe kakade umatasa kuqala?

I-OS: - I-dudes izama ukwenza okuthile kuwe "abamnyama" -CEO; Ake sithi ubeka izixhumanisi ezimbi, noma enye into - usebenzisa namathuluzi; noma baqale ukukhukhumala. Futhi lapho singena ezihlokweni zemingcele ezingacacile - "mhlophe" noma "mpunga"...

SP: – Lapho kukhona imali eningi, usho.

I-OS: – ...Imithetho yomdlalo iyashintsha. Ake sibheke ukuthi i-SEO isebenza kanjani manje, ukuthi izihloko zihlukaniswa kanjani - lokhu kubalulekile ukukuqonda.

Kunezihloko “ezimhlophe” (izihloko “ezimhlophe”, i-SEO “emhlophe”). Sikhulume “ngemhlophe”, kuzoba namamanuwali nawo.

Okulandelayo "ikhanda elimpunga" uma uthenga izixhumanisi. Awunawo ugaxekile omningi; mhlawumbe unamathisele okhiye endaweni ethile ngokukhethekile, faka ugaxekile kwezinye izixhumanisi.

Futhi kukhona blackhead. Nguwe obhala ngokuqondile okhiye bogaxekile, ubeke izixhumanisi zanoma yimaphi amasayithi (agqekeziwe, angagetshengwa), asonte ukuziphatha - lokhu "ikhanda elimnyama".

Kunezihloko ezibuye zihluke:

- kunezihloko "ezimhlophe"; lokhu ukuthengiswa kwamabhulokhi we-foam, ukuthengiswa kwama-iPhones, ukuthengiswa kwe-carder vodka epholile;
— kunezihloko “ezimpunga” ezisonqenqemeni; uma kumayelana notshwala, ukulethwa "kotshwala" ebusuku (isihloko "esimpunga", esingekho emthethweni), kuya ngezwe - e-USA akukho emthethweni, kodwa eBrazil kusemthethweni.

SP: – Pharma, isibonelo.

I-OS: - I-Pharma iyindawo "emnyama", emnyama kunomnyama. Lokhu kungu-100%!
Futhi manje sidinga ukuhlanganisa: kwezinye izihloko "ezimhlophe" zikhuthaza kuphela ngendlela emnyama. Ake sinikeze isibonelo: indaba.

SP: - Ingabe ama-eseyi ayizifinyezo noma amaphepha ethemu?

I-OS: – Isifundo, izifinyezo? Imali eningi, inqwaba yabafundi abacebile abafuna ukubhema ukhula nokuphuza eMelika, kodwa hhayi ukufunda. Awenzi lutho olungekho emthethweni. Lesi yisihloko esisemthethweni. Ngokwemithetho yesikhungo, awukwazi - kahle, kulungile. Kodwa ukukhuthazwa kwalesi sihloko "kumnyama", ngoba kunemali eningi. Ngokushesha nje lapho imali ivela esihlokweni esithile (ake sithi, I-Payday Loans, lawa ama-microloans e-USA) ... Lapho, izingxenye ezicebile zabantu zaqala ukubolekwa imali, zanikezwa imali, futhi abafana bawahlukanisa ngezinhlelo ezihlangene. - Ngiyasazi leso sikhathi, futhi ngiyabazi abafana abake... base benza - amasayithi ayizinkulungwane ezingama-30-40 agqekezwa lapho ngosuku...

SP: - Ingabe igqekeziwe? Kwani?

I-OS: - Ukufaka izixhumanisi ezivela kulawa masayithi.

SP: - Ngakho-ke mhlawumbe ungavele uyigebenge indle futhi usethe ukuqondisa kabusha okungu-301 - yilokho kuphela.

I-OS: - Ngakho kuncike isu "elimnyama". Kufanele uqonde ukuthi kunezihloko “ezimhlophe” lapho zisebenzisa izindlela “ezimnyama”, kukhona “ezimhlophe” lapho zisebenzisa izindlela “ezimpunga”, futhi kunezihloko nje ezijwayelekile “ezimnyama” lapho zisebenzisa izindlela “ezimnyama”. Amakhasino angekho emthethweni? Akukho emthethweni! Kuvinjelwe eRussia. Vula iphrofayela yesixhumanisi - kuzoba khona yonke into evela kumasayithi agqekeziwe, kuzoba khona yonke into evela ku-PBN nezinye izinto, ukwenza ubhuki.

SP: - Umbuzo nje mayelana nezingosi ezintshontshiwe. Isibonelo, ngigebenge iwebhusayithi futhi ngafaka isixhumanisi kusuka kuyo ukuya kweyami; Hhayi-ke, kulungile, imile unyaka noma iminyaka eyishumi, akekho owayibona, kepha isiza sifanelekile. Ake sithi nginesitolo sezimoto, futhi ngithole isixhumanisi esivela kuwebhusayithi yezimoto. Ingabe lesi sixhumanisi ngokuvamile sibhekwa njengesijwayelekile emehlweni enjini yokusesha noma cha?

I-OS: - Kuhle. Kungani kungenjalo? Ubani owaziyo ukuthi lesi sixhumanisi besingemva kokugebenga? Kodwa izinjini zokusesha manje seziyakwazi ukubona amasayithi agqekeziwe ngokusekelwe kuzimpawu ezingaqondile futhi zingase zihoxise isixhumanisi sakho. Uma ubona ukuthi kunokuthile okungabalulekile okulayishwe ku-WordPress, i-Google ingase ikunike isexwayiso sokuthi "mfoka, isayithi ligetshengiwe." Kodwa uma wenze konke ngendlela efanele, umi ngaphansi kwesizinda esincane esimpunga ngaphansi kwekhasi eliyinhloko, ngokwemibandela ngendlela efanele (yebo, ngokungemthetho), khona-ke izoma isikhathi eside, izonikeza ama-rankings - konke lokhu kuyinto evamile. Ngokombono we-algorithmic, kulungile.

SP: - Futhi uma kukhona isihloko mayelana nombukiso weMercedes eFrankfurt, futhi i-hacker ingena kuwo, isibonelo, futhi ibeka isigaba sesithathu sombhalo lapho (kwakukhona ezimbili) futhi inikeza isixhumanisi esitolo sami: "Futhi umxhasi we lo mbukiso uyisitolo lesi.” . Ingabe lokhu kuzoba yinto evamile?

I-OS: - Kukhulu. Ungase ufike ngisho phezulu uma kuwumagazini opholile.

SP: – Ingabe lesi isixhumanisi esifanele?

I-OS: – Lesi isixhumanisi esifanele, esijwayelekile ngokuphelele.

SP: - Ingabe kulungile ukuthi lesi sihloko sesivele sineminyaka emithathu ubudala?

I-OS: - Kukhona i-nuance. Ungavele ulayishe isihloko esisha, ungasingeza lapho. Kodwa ngokuvamile abazihluphi.

SP: - Kepha uma ulayisha entsha, abaphathi bangayibona. Ngokuvumelana nalokho, bamaka ezindala, ngicabanga.

I-OS: - Yebo, ngokuvamile kwezindala noma ezindaweni zobuchwepheshe zesayithi abakubeka njengomxhasi - ubhala "uxhaso".

SP: - Ngakho-ke uzokwaziswa yini umphathi noma cha?

I-OS: - Kunezindlela ezahlukene zokubeka izixhumanisi. Imvamisa, izigebengu ezihlakaniphile zikwenza ukuthi uma ungenile njengomphathi, la mabhulokhi angabonakali. Ngihlangane namaqembu...

SP: Ingabe lezi zibizwa ngokuthi “ophaya”?

I-OS: - “Ophaya” bayinto ehlukile. Ngizokutshela... Bengisabonisana ngesihloko esisodwa eMelika. Abafana beza ku-incognito kwa-Telega: “Ngingakwazi ukubonisana ngombhalo? Uzobhekana nemali eningi." Ngithi: “Yebo. Sithini isihloko? Kodwa ngenxa yesayensi, ngithanda ukubona ukuthi konke kubasebenzela kanjani. Ngabonisana, ngabheka amaphrojekthi, ukuthi asebenza kanjani. Futhi uthuthuke kanjani esihlokweni? Kwakukhona amasayithi - ake sithathe, isibonelo, isihloko esithi "pharma", ake sibheke "i-pharma". Kukhona iwebhusayithi yomtholampilo othile wezokwelapha. Bayaligqekeza futhi balayishe ikhasi elinezixhumanisi ze-Viagra.

SP: - Bayiletha "ezitolo", ezitolo zabo nasezitolo zozakwethu...

I-OS: - Futhi izimpahla sezithengiswa lapho. Lokhu kubizwa ngokuthi "i-pie", njengekhekhe lesendlalelo: unenqwaba yamakhasi, futhi elinye lawo, "lesobunxele", libambekile. Kodwa usebenzisa amandla aphelele. Isibonelo, isizinda esithile sikahulumeni.

SP: - Noma i-gov, isibonelo.

I-OS: - Hhayi-ke, u-gov ungcono... Bambalwa abantu abakhubazekile kangangokuthi bazofaka enye into ku-gov. Nakuba ngazi umfana ongazange abeke imali kumasayithi anjalo - ngisho nakwezesayensi, zikahulumeni, njengathi. Kodwa wabe esenyamalala, angazi ukuthi ukuphi.

SP: - Yandizela emkhathini.

I-OS: - Mhlawumbe yebo.

Ingabe kuyiqiniso ukuthi izizinda ze-.gov kanye ne-.edu zinesisindo esengeziwe?

SP: - Umbuzo nje, selokhu saqala ukukhuluma ngakho. Ingabe kuyiqiniso ukuthi amanye amasayithi anesisindo esengeziwe emehlweni enjini yokusesha ngenxa yesizinda? Uhulumeni, isibonelo, amawebhusayithi ezinhlangano zikahulumeni, kanye ne-edu - imfundo, zonke izinhlobo zamanyuvesi - anesisindo esingaphezu kwalokho engingasibeka ku-com, net, org.

I-OS: - Hhayi-ke, uma uthatha i-New York Times kanye nenyuvesi ye-seed edu, khona-ke, i-New York Times izoba nesisindo esengeziwe.

SP: - Ngenxa yokukhuthazwa, ake sithi, igunya.

I-OS: - Yebo, kucatshangelwa imingcele ehlukene, udinga ukuqonda. Ake sicabange njengokusesha. Ukusesha kubalwa kanjani? Uma i-edu esemthethweni yaseMelika noma iwebhusayithi kahulumeni ibhekise kothile...

SP: - ... ukuze isayithi libe lihle.

I-OS: - Yebo, ngoba kunzima kakhulu ukubeka isixhumanisi lapho. Ngakho lezi izixhumanisi ezinamandla.

Njengoba abafana bethu benza... Nansi i-hack yempilo yakho, futhi, yokuthi ungathola kanjani izixhumanisi "ezimhlophe" eMelika. Bangakwazi ukuhlela ama-Olympics (imisebenzi yabafundi), banikeze uhlobo oluthile "loxhaso". Futhi ubhalela inyuvesi: "Ubani ozobhala isihloko esihle kakhulu, ngokwesibonelo, ngemakethe yezindlu eThailand?" Kwezinye “zokuvakasha” - “ukungenisa izihambi” - “inyuvesi” Yellowstone... Futhi uthi: “Noma ubani owenza isibuyekezo esingcono kakhulu semakethe, ngimnika amadola ayi-1000.” Okokuqala, uthola ukufundwa okude kokuqukethwe okungu-40, inyuvesi ibeka isixhumanisi (njengoba ungumxhasi wabafundi / uthola isixhumanisi esisemthethweni esivela ku-edu), uthola inqwaba yokuqukethwe ngamarandi ayi-1000. Lezi izindlela zokuxhumanisa "isigqoko esimhlophe".

SP: - Futhi u-Brian Dean ovela ku-Backlink futhi weluleka le ndlela - yenza i-infographics emangalisayo (kahle, inani lezimoto emazweni anjalo nanjalo), into ebalulekile kubantu, ekhangayo kakhulu kubantu. Futhi uthi - uzokwenza kube lula ngangokunokwenzeka kwezinye izingosi ezifuna, ngokwemibandela, ukuntshontsha kuwe, wenze lo msebenzi ube lula ngangokunokwenzeka kuwo wonke umuntu ukuze babelane ngokusemthethweni; futhi ngezansi kunekhodi yefreyimu ye-infographic, ukuze bakwazi ukuthatha le khodi kusayithi lakho futhi bayishumeke kusayithi labo. Ngale ndlela, i-infographic yakho iqala ukuvela kuzo - i-backlink kuwe.

I-OS: - Impela! Yilokho esikwenzayo. Nansi enye, ake sithi, into epholile. Isibonelo, senze iphutha elipholile kakhulu le-animated 404 kuwebhusayithi eyodwa, sabe sesibhala indatshana (eceleni nje) - "Ama-10 aphezulu ayi-404 apholile", sithumele izibonelo lapho, isixhumanisi sewebhusayithi yethu futhi siyithumele ekushicilelweni kwe-IT. . Bathumele.

SP: - Awu, udidekile - kuthathe isikhathi esiningi.

I-OS: - Sisahlele idizayini epholile, futhi sathi: "Masenze ukufinyelela ngale ndlela!" Kuphakathi kokuthi uMisha Shakin usiphakamisele kona, noma uSasha Tachalov.

SP: - UMisha Shakin futhi unguchwepheshe we-SEO.

I-OS: - Yebo. Misha, sawubona! Xhumana naye - ungomunye wochwepheshe be-SEO endala futhi ethembeke kakhulu e-Rus'.

I-Pharma, amasu ayinkimbinkimbi kakhulu

I-OS: - Uma sikhuluma ngezinto ezimnyama, kusebenza kanjani ezihlokweni "ezimnyama" (isibonelo, "i-pharma")? Ake sikhulume nge-“pharma”. Nginombiko "amasu we-SEO", indlela yokwenza amasu we-SEO amaphrojekthi ayinkimbinkimbi? Bathi kimi: "Ngingawabheka kuphi amasu we-SEO?" Ngithi: “Ubheka labo bantu abathengisa izidakamizwa nezikhali.” Lapho umkhawulo mkhulu - izindlela eziyinkimbinkimbi kakhulu. Ngize ngisike amaslayidi njengoba athengisa i-Xanax ku-Pinterest.
Futhi benzani lapho? Okokuqala, yonke into ikulawa "ophaya". Bese - inqwaba yamasayithi agqekeziwe axhuma kulawa masayithi: ake sithi unekhasi ku-Viagra, beka izixhumanisi ezi-5 ezingezona ihange lapho, 5 - thenga i-Viagra, i-Viagra ethengiswayo, njll. - ihange...

SP: - Sikuqonda kanjani lokhu - zingaki izixhumanisi ezingezona amahange okufanele zibe (isilinganiso)?

I-OS: - Uma ungena esihlokweni, uchitha imali eningi. Uma izimbangi zingafihli izixhumanisi (ungakwazi ukufihla izixhumanisi ukuze ungazitholi, ngisho ne-“Achrefs” ngeke zizithole), ubheka ukusatshalaliswa kwazo, ukuthi zikhule kanjani (“Achrefs” zibabonisa ngokubheka emuva) , noma uzenzela umathanda.

SP: – Uma ubheka emuva – uqonde ukuthini?

I-OS: - Ngonyaka odlule, ezinyangeni ezimbili ezedlule, ezinyangeni ezingu-36 ezedlule ...

Uyazenzela, njengokungathi ngokuthanda kwakho. Kuvinjelwe? O, ngokushesha okukhulu, uxolo! Kususwe izinkulungwane ezi-5 zamadola. Ngikwenze kancane kancane - oh, maningi amahange! Kususwe izinkulungwane ezi-5 zamadola (noma i-10).

SP: - Ngakho-ke sikopisha izimbangi eziphumelelayo?

I-OS: - Ngokuqinisekile! Ku-SEO, udinga ukuya kubancintisana nabo, ukopishe konke futhi ukwenze kangcono kancane ... Khumbula ukuthi ezindaweni eziningi konke kwenziwe kuwe kudala. Asikho isidingo sokwenza kusukela ekuqaleni! Asikho isidingo sokuzama ukulwa nokusesha kanye nezimbangi. Kopisha yonke into kusuka kumbangi wakho! Dweba kangcono, hlela, engeza okuqukethwe okuncane, nweba, engeza amavidiyo ambalwa futhi udale izixhumanisi ezingcono kancane - yilokho nje, uphezulu! Nokho, ezifundweni eziningi.

Futhi lezi zixhumanisi zibekwe lapho. Bese ubheka: abanikeli abafaka lezi zixhumanisi ... futhi kukhona nezixhumanisi zezixhumanisi ezigqekeziwe ...

SP: - Ukunikeza isisindo kubanikeli?

I-OS: - Ivela kanje ifaneli yesixhumanisi. Bafaka lezi, bafaka izixhumanisi kubaxhasi, bese bexhuma, kodwa kulabo abakude kukhona umlandeli wonke wezixhumanisi. Le algorithm ibizwa ngokuthi i-Truncated...

SP: - Njengephiramidi ehlanekezelwe, ifaneli.

I-OS: - Kukhona ngisho ne-algorithm yokuthi lokhu kusebenza kanjani ekusesheni - kubizwa nge-Truncated Rank. Uyakuchaza: uma nje bebeka isixhumanisi kuwe, ngeke kusebenze, kodwa uma lowo mnikezeli enesinye isixhumanisi, kuzosebenza. Izinjini zokusesha ziyakunaka lokhu, futhi kuyasebenza. Ungakwenza lokhu.

SP: – Ngine-Cashback, isibonelo. Kusasa ngidale “Isilinganiso Sembuyiselo Yemali” yami. Uma ngibeka isixhumanisi kokuthi "Imbuyiselo" yami kusukela kulesi silinganiso (akukho zixhumanisi nhlobo, asikho nesisodwa isixhumanisi sangaphandle). Yilokho kuphela. Akekho obhekisela esilinganisweni sami; isayithi elisha sha. Ingabe uthi ngeke kusebenze? Ngeke yini bakucabangele, noma yini?

I-OS: - Bayokucabangela. Kodwa uma kusekhona izixhumanisi "Kumbuyiselo" yakho, izodlulisela isisindo esengeziwe lapho. Lena enye yama-algorithms asebenza ngesinye isikhathi futhi kwesinye isikhathi angasebenzi kufomula. Uma injini yokusesha ikubona, kuyasolisa; ingase ingabacabangeli abanikeli abanjalo.

Ngokuvamile bampompa zonke izitezi zezixhumanisi. Kunenqwaba yamasayithi abambekile anokuqondisa kabusha okungu-301 kulawa mathonsi. Ezinye zalezi zingosi zilahliwe. Ezinye zezixhumanisi zibekwe "kumaphayi" afanayo, amawebhusayithi agqekeziwe ezinkampani ezahlukahlukene. Kwesinye isikhathi iwebhusayithi yenkampani ngokwayo iyagetshengwa futhi ilethwe phezulu ngezixhumanisi. Okusho ukuthi, kunezindlela "ezimnyama" ngokuphelele zokuphromotha.

Ngake ngathola isayithi elihlanganisa izizinda eziyizinkulungwane ezingu-8. Sizame ukulungisa lokhu ku-Ahrefs ukuze sijabule nabafana, futhi kunezixhumanisi eziyizinkulungwane ezingu-300, kukhona nje uhlobo oluthile lwendandatho ehlanyayo enenkulu ... Baxhunywe komunye nomunye. Sizamile ukwakha igrafu futhi siyihlele, kodwa akukho okusebenzayo. Abafana baphule ingxenye ye-Intanethi, bafaka izixhumanisi kumasayithi ayi-10, base befaka ukuthenga i-Viagra kubo - bekuyi-top 1 (le sayithi).

SP: - Kukhona omunye umbuzo lapha. Kukhona izixhumanisi ze-nofollow kuphela, ezingasusi isisindo sesayithi lakho futhi zingasidluliseli kumuntu omxhumanisa naye; Kukhona i-dofollow, lapho, ngokwesibonelo, uthenga isixhumanisi endaweni ethile kusayithi lakho, ukuze kube yinto emangalisayo emehlweni enjini yokusesha - kufanele ibe yi-dofollow (akumele kube khona i-nofollow kukhodi).

I-OS: - Yebo. Udinga ukuthenga izixhumanisi ze-dofollow, kunjalo, futhi wengeze izixhumanisi ze-dofollow. Kodwa uma izixhumanisi ze-nofollow zibekwe kuwe, lokhu kuhlambulula kahle iphrofayela yesixhumanisi semvelo. Konke okwenzayo ekusesheni, uma ufanisa izimbangi zakho, kufanele ubukeke ngokwemvelo. Akufanele kube namahange nje, akufanele kube "inqwaba yezixhumanisi ngosuku olulodwa", akumele kube khona "okukodwa isixhumanisi se-nofollow" - akwenzeki. Okusho ukuthi, izixhumanisi ze-nofollow nazo zingabekwa, futhi zidlulisa amasignali athile wezinga.

SP: – Azibalulekile kangako, kodwa makube njalo.

I-OS: - Awudingi ukukhokha okuningi kubo, kodwa makube njalo, akukubi.

SP: - Kule sayithi engikubonise yona ("Izinkonzo Eziqinisekisiwe"), uma ngixhumanisa nezinsizakalo zami, mina, ngokwemvelo, angibhali i-nofollow, kodwa uma ingeyabantu besithathu, ngibabhalisa. Eyakho isethwe ku-nofollow. Uyazi ukuthi kungani nginquma? Angikhathazeki! Kodwa nawe awubhalile nofollow kuwe. Akukhona ukuthi ngizama ukukutshela isisindo sesayithi lami - le sayithi ayinaso isisindo okwamanje, yintsha, anginankinga. Abantu be-SEO basanda kungitshela (angazi ukuthi kuyinganekwane noma cha): uma nginikeza izixhumanisi eziningi zokulandela kusuka kusayithi lami, izogeza isisindo sami.

I-OS: - Yebo, kukhona into enjalo. Kodwa ngokuvamile, uma unekhasi elilodwa lapho uncoma wonke umuntu, ukusesha kuyaqonda ukuthi leli yikhasi likazakwethu.

SP: - Ngize nginikeze isixhumanisi ku-YouTube - ngiyenza i-nofollow.

I-OS: - Yebo. Ungalandeli. Isincomo: kwenze kangcono. Manje, ngendlela, i-Google yethule into enjalo ukuthi uma ngithenge isixhumanisi kuwe, ungakwazi kakade ukumaka ngokuthi "uthengiwe", "uthengisiwe", "uchemile".

SP: -Ubani ozomaka lokhu? Injini yokusesha wena?

I-OS: - I-Google maduzane yethula izibaluli lapho... Angikhumbuli nje, ngisanda kufunda ukuthi ungasho ukuthi: "Ngakhokhelwa lesi sixhumanisi, ngasibeka." Futhi maduzane uzoshintsha ngandlela-thile i-ecosystem yezixhumanisi ezikhokhelwayo - uzophoqa izincwadi ukuthi zikhokhiwe, futhi cishe uzonikeza isisindo esincane.

SP: - Cha, akekho ozokhuluma! Lokhu ukulwa nama-windmill. Usanda kukhuluma ngezindlela "ezimnyama". Ngisebenzisa ezinye ngezihloko ezahlukene. Ukuqondisa kabusha kwe-301. Ngithathani? Ngithenga izizinda eziyi-1000, kwesinye isikhathi amashumi ezinkulungwane, ezonakalisayo, futhi ngobuwula ngisetha ukuqondisa kabusha okungu-301 kusuka kuzo. Ubani ongazi: uma uya esizindeni esithile - bekukhona uhlobo oluthile lwesitolo sezilwane lapho (wasisebenzisa lapho, ngokwesibonelo, iminyaka emi-2), manje umnikazi ushonile, ushiye isiza noma akazange vuselela isizinda - sasuswa kuye; Ngithenga lesi sizinda. Kukhona ithrafikhi eyinsalela kuyo, futhi ngobuwula ngisetha ukuqondisa kabusha kwewebhu okungu-301 kusisetshenziswa sami esivela kuyo. Futhi kuvela ukuthi uya kuleso sitolo sezilwane, futhi ugcina ngqo nami. Futhi uma nginesithakazelo kokuthile, khona-ke mhlawumbe uzothenga okuthile kimi.

Ngisebenzisa lezi zindlela - kunginika ithrafikhi eningi kwezinye izindawo. Akuyona inhloso kimina, ngoba nginesihloko esisodwa, futhi ama-wankers, isibonelo, noma omama bezindlu bangena - abayona inhloso. Nokho, ngijabule ngokuphelele ngendlela ekhokha ngayo. Kodwa! Umbuzo! Ngenxa yalokhu, akukho thrafikhi evela ku-SEO kumasayithi ami nhlobo - kuvele ukuthi ngilimaze ithrafikhi yami yokusesha ngalezi zenzo?

Mayelana nokuqondisa kabusha kwe-301

I-OS: - Asikhulume. Umfowethu, isibonelo, uhlanganyele njengozakwethu wesayithi elingaphansi kwe-Amazon, wenza imali ngohlelo lokubambisana lwe-Amazon. Futhi uyazi ukuthi zivivinya kanjani izingosi ezinjalo? Unohlobo oluthile lwewebhusayithi, uyithengile futhi wayinamathisela kwenye. Kwenzeka kanjani lokhu bafo? Uya kusayithi, uqondiswa kabusha kwenye - lokhu ukuqondisa kabusha. Injini yokusesha nayo izodluliswa.

SP: – Angakwenza ngokusebenzisa ifremu, kodwa mina sebenzisa eyodwa eqondile.

I-OS: - Kungcono ukuyilungiselela nge-301 kuseva.

Njengoba kuvela? Kule sayithi, amaShayina angake athengise i-Viagra, ayifake ugaxekile ngezinhlamvu ezithile zesiShayina, isibonelo... Kubi ngokombono wezixhumanisi.

SP: - Noma ngokhiye othi "porn", "hentai" uyaboniswa...

I-OS: - Yebo, "hentai", ikhombisa konke lokhu kungcola. Uzinamathisela kuwe - I-Google idlulisa 2-3 iqondisa kabusha isisindo.

SP: - Futhi Yandex futhi.

I-OS: “Futhi unamathisela yonke inhlobo yokungcola kuwe.” Akuwona wonke amasayithi ehlisa izinga lakho - kufanele ucabange ukuthi unamathele. Ungamane uhlole zonke lezi zingosi ku-Ahrefs bese unquma ukuthi uthenge noma cha.

SP: - Bese - izikhali negobolondo! Ngizofaka enye isayithi ku-chain, okungukuthi, kuzo zonke izinhlobo zamasayithi ama-crappy ayevame ukuba ne-porn, isibonelo. Ngizovele ngibeke ukuqondisa kabusha kwe-301st hhayi kusayithi lami eliyinhloko, elimhlophe, elithambile, kodwa ohlotsheni oluthile lwe-spacer, futhi ukusuka kuyo ukuqondisa kabusha kwe-301 kusayithi lami eliyinhloko. Ingabe kuzosiza noma cha?

I-OS: - Izosiza. Manje ngizokutshela ukuthi sizenza kanjani lezi zindikimba ezihlukene nezixhumanisi zokuhlola. Bengingeke ngiyifake nhlobo, bengizokwenza isiza sesibili. Cishe wenza imali nge-Adsense noma okuthile?

SP: - Cha, ngikhuluma "nge-Cashback" yami. Mhlawumbe yingakho ngingenaso ithrafikhi yokusesha eyanele?

I-OS: - Ngokwesibonelo, kungenzeka. Asikho isidingo sokunamathisela ireferensi kanjalo. Ukuthi nje unezimpawu eziningi zesixhumanisi ezihlanganiswe ndawonye, ​​bese zinamathiselwe kusayithi - i-algorithm ingadideka. Kodwa lokhu kunenzuzo yokuthi ungakwazi njalo ukuyihlubula futhi ubukeke. Ngimane ngenze isibuko (“Landos”), nginamathisele lapho, ngisivimbe ezinjinini zokusesha ukuze singaxhunywanga nesayithi lakho (ungavumeli/ setha), ngithele yonke le thrafikhi lapho bese ngiguqulela lapho. Unethrafikhi yokudlulisela, akunjalo? Bese, uma uthenga ngobuningi, bengizobheka amapharamitha omnikeli...

Isebenza kanjani unswinyo lwenjini yokusesha

SP: - Into efanayo ngama-pop-under, akunjalo? Angiphakeli kusuka ku-popunder, ngizama ukuzondla kusayithi lami eliyinhloko, futhi ngidla ekhasini elihlukile lokufika. Futhi uqonde ukuyivimba ezinjinini zokusesha, akunjalo?

I-OS: - Yebo, ukuze ingahlanganyeli. Senzenjani ezimweni ezinjalo? Sinethuluzi lethu.

SP: - Ingabe uhlangene nganoma iyiphi indlela esobala? Ngizokuqaphela lokhu noma cha?

I-OS: - Vele ungeze amasayithi amabili endaweni, futhi azoba kanje: sonke isibuyekezo - indawo eyodwa iyaphuma, enye iyawa, enye iyaphuma, enye iyawa. Lesi sihlungi asikwazi ukususwa; unganamathisela kuphela isayithi elilodwa kwelinye.

SP: - Umbuzo awubonakali, kodwa abantu abaningi bayazi lokhu: kusizinda esingaphansi, uma ngenza i-spacer, noma akunangqondo ukuthatha isizinda esisha?

I-OS: - Izijeziso eziningi zisebenza ngezindlela eziningi nangezindlela ezahlukene - ukuvinjelwa kwesigamu, ukuvinjelwa ... Ukuvinjelwa yilapho uvinjelwe, futhi awusoze waphuma. Izijeziso yilapho wehliswa esikhundleni futhi ukhishwa ngenxa yokuba ku-top 30. Lapha unewebhusayithi yomuntu othile, wehliswa esikhundleni, futhi ubungazi ukuthi kungani. Uma usonta ezokuziphatha ngaphansi kwesizinda, konke okunye kuzondiza.

SP: - Kokubili izizinda nezizinda ezingaphansi?

I-OS: - Ungazimoshela yonke into, ngakho-ke kungcono ukuyikhipha, ukwenze ngokwehlukana, futhi uthenge isizinda. Sikwenza kanjani. Senza…

SP: – Isizinda, uma uthenga nge-cashback, thenga ku-“Reg.ru” - amanani ajwayelekile, thenga nge-“Cashback” ngewebhusayithi yami.

I-OS: - Ngendlela, yebo, umbhalisi wesizinda ojwayelekile.

SP: - Kukhona futhi ubuqili obunjalo ku-Reg.ru. Ngangingazi, futhi ngithenge izizinda eziyikhulu, futhi ngilindele ukubuyiselwa kwemali ngezizinda eziyikhulu ... Futhi banayo ukuze bathole imbuyiselo evela ku-Reg.ru (isizinda sibiza, isibonelo, amadola angu-3 - futhi uthola idola lembuyiselo, u-30% uyimpango evamile), inkokhelo eyodwa - isizinda esisodwa. Banezimo ezinjalo.

I-OS: -Senzeni? Sabhala isofthiwe yethu: uthatha zonke lezi zizinda... Esizindeni ngasinye, sibheka zonke izixhumanisi ngamasevisi (afana nama-Ahrefs) futhi kumahange alezi zixhumanisi sibheka "amaShayina", i-porn - sivele sinikeze wena imephu yalokho lezi zizinda ezinakho (ukunaka!) uthole zonke izinhlobo zobuqili ohlwini lwamahange (ungalithengi!). Sihlola lokhu ngokuzenzakalelayo. Khona-ke ukhetha nje, ukuhlunga: lezi yizo ezinohlu oluhlanzekile lwehange, olunemingcele epholile - zizokunikeza izikhundla, futhi uthenge.

SP: - Ingabe ukwenza lokhu njengengxenye yesevisi yakho ye-Russian Analytics?

I-OS: - Yebo. Lawa ngamathuluzi e-PBN - ngezansi khetha "Ukuqinisekiswa Komnikeli".

SP: - Angazi okuningi mayelana nenkonzo yakho! Ngisebenzisa ukuthatha indawo kuphela.

I-OS: - Ividiyo. Siqophe amavidiyo apholile kunawo wonke! Woza uzobheka.

Ezinye izikhangiso 🙂

Siyabonga ngokuhlala nathi. Uyazithanda izindatshana zethu? Ufuna ukubona okuqukethwe okuthakaselayo okwengeziwe? Sisekele ngokufaka i-oda noma ngokuncoma kubangani, I-VPS yefu yonjiniyela kusuka ku-$4.99, i-analogue ehlukile yamaseva ezinga lokungena, esungulwe yithi ngenxa yakho: Lonke iqiniso nge-VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kusuka ku-$19 noma ukwabelana ngeseva? (itholakala nge-RAID1 kanye ne-RAID10, kufika kuma-cores angu-24 kuze kufike ku-40GB DDR4).

I-Dell R730xd 2x ishibhile esikhungweni sedatha se-Equinix Tier IV e-Amsterdam? Lapha kuphela 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kusukela ku-$199 eNetherlands! I-Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - isuka ku-$99! Funda mayelana Indlela yokwakha ingqalasizinda corp. ikilasi ngokusetshenziswa kwe-Dell R730xd E5-2650 v4 amaseva abiza u-9000 euros ngepeni?

Source: www.habr.com