Ungayethula kanjani imikhankaso ye-imeyili futhi ungagcini ngogaxekile?

Ungayethula kanjani imikhankaso ye-imeyili futhi ungagcini ngogaxekile?

Isithombe: Pixabay

Ukuthengisa nge-imeyili kuyithuluzi elisebenzayo lokuxhumana nezithameli zakho uma ulisebenzisa ngendlela efanele. Phela, ilahlekelwa incazelo yayo uma izinhlamvu zakho ziya ngokushesha kufolda ye-Spam. Ziningi izizathu zokuthi kungani zingase ziphelele lapho. Namuhla sizokhuluma ngezinyathelo zokuvimbela ezizosiza ukugwema le nkinga.

Isingeniso: ungena kanjani kubhokisi lokungenayo

Akuwona wonke ama-imeyili agcina ebhokisini lakho lokungenayo. Lona umphumela womsebenzi wama-algorithms wesistimu yeposi. Ukuze ama-algorithms adlulise incwadi eBhokisini Lemilayezo Engenayo, kufanele ihlangabezane nenani lezimfuneko, okutusekayo ukuthi uzijwayeze ngaphambi kokwethula ama-imeyili akho okuqala:

Futhi, lapho uqala imikhankaso ye-imeyili, kufanele kuqashelwe ngokukhethekile:

  • izilungiselelo zobuchwepheshe kanye nesithunzi sesizinda;
  • ikhwalithi yesisekelo;
  • okuqukethwe komlayezo.

Ake sicabangele into ngayinye ngokuningiliziwe.

Izilungiselelo zobuchwepheshe kanye nesithunzi sesizinda

Udinga kuphela ukuthumela ama-imeyili egameni lenkampani kusuka ekhelini lebhizinisi - azikho izizinda zamahhala ezifana [email protected]. Ngakho-ke, qiniseka ukuthi udala isizinda sebhizinisi kanye nekheli le-imeyili kuso. Mail.ru ΠΈ Yandex, ngokwesibonelo, nikeza ithuba lokuthumela i-imeyili yebhizinisi kubo mahhala ngokuphelele.

Okubizwa ngokuthi isithunzi sesizinda sidlala indima enkulu ekuqaliseni ukuthunyelwa kwama-imeyili. Uma ngabe ugaxekile uke wathunyelwa usuka kuyo ngaphambilini, izinsiza zemeyili zingawuvimba. Ngaphambi kokwethula ama-imeyili, qiniseka ukuthi isizinda sakho asifakiwe kuzo. Isibonelo, kusevisi ye-DashaMail ukuhlola okunjalo kwenzeka ngokuzenzakalelayo lapho ulungisa isizinda sakho sokuthumela. Uma kuvela ukuthi isizinda sakho sikolunye lwezinhlu ezivinjelwe, uzobona izincomo zokuthi ungaphuma kanjani lapho.

Ungayethula kanjani imikhankaso ye-imeyili futhi ungagcini ngogaxekile?

Ukuze uhlole isithunzi sakho, ungasebenzisa futhi amasevisi afana Isikolo Sender noma I-Talos Intelligence kusuka eCisco.

Iphuzu elibalulekile: ama-algorithms wezinhlelo zemeyili azihlaziyi kuphela isizinda uqobo lapho izinhlamvu zithunyelwa khona, kodwa futhi nezizinda zezixhumanisi emilayezweni ethunyelwe. Uma incwadi iqukethe izixhumanisi kumasayithi asuka kuhlu lwabavinjiwe, khona-ke ngokusemathubeni aphezulu umthumeli ngokwakhe ungugaxekile. Imiphumela izoba efanele.

Ngokungeziwe kusithunzi sesizinda, amasistimu e-imeyili ahlaziya izilungiselelo zokuphepha zesizinda. Ikakhulukazi, ukuba khona kwamarekhodi e-SPF, DKIM, DMARC amisiwe. Nakhu ukuthi kungani bedingeka:

  • SPF - empeleni lolu uhlu lwamaseva athembekile lapho umthumeli athumela khona imilayezo yakhe. Kulolu hlu udinga ukubeka amaseva wezinhlelo zezindaba ze-imeyili ozisebenzisayo;
  • I-DKIM - isiginesha yedijithali yesizinda, engezwe kuhlamvu ngalunye;
  • I-DMARC - lokhu okufakiwe kutshela isistimu yeposi ukuthi yenzeni ngencwadi, okwathi ngemva kokuhlola i-SPF ne-DKIM, kwatholakala ukuthi iyinkohliso. Ingavinjwa noma ithunyelwe Kugaxekile.

Ngemuva kokusetha isizinda sakho sokuthumela, qiniseka ukuthi usetha abaphathi beposi ukuze ukwazi ukulandelela kahle ukuthi ama-imeyili akho agcinaphi nokuthi abamukeli benzani ngawo.

Nalu uhlu lwabaphathi beposi abakhulu:

Ngemuva kokuthi izilungiselelo zobuchwepheshe seziqediwe, ungaqhubeka nokusebenza nesisekelo sababhalisile.

Ukuthuthukisa ikhwalithi yababhalisile bakho

Yebo, ukuthenga isizindalwazi samakheli esikhundleni sokuqoqwa kwezomthetho usebenzisa indlela yokungena kabili kuyindlela eqinisekile yezinkinga, ngakho asikho isidingo sokwenza lokhu. Kodwa izinkinga zingavela ngisho noma uqoqe ababhalisile ngokusemthethweni, kodwa kwakuyisikhathi eside futhi awuzange uthumele ama-imeyili noma kube nekhefu elide ekusebenzeni nale database.

Okokuqala, isizindalwazi esinjalo sasingaba namakheli angasebenzi futhi izingibe zogaxekile. Kufanele ihlanzwe ngaphambi kokuthumela ama-imeyili uyisebenzisa.

Ukusula imininingo egciniwe yababhalisile bakho mathupha kunzima. Kodwa akhona amathuluzi okuxazulula le nkinga. Isibonelo, eyakhelwe ku-DashaMail isiqinisekisi ihlola isisekelo sababhalisile, isusa amakheli angalungile, kanye namakheli lapho kukhona khona amathuba aphezulu ezikhalazo. Ukusebenza nesizindalwazi ngemva kokuhlanzwa yisiqinisekisi kunciphisa amathuba okulimala kwesithunzi futhi kugcine kuGaxekile.

Okwesibili, ababhalisile bangakhohlwa ukuthi bavumile ukuthola ama-imeyili futhi baqale ukukhononda ngogaxekile. Lokho okuzoholela kukho kucacile. Ngakho-ke, umkhankaso we-imeyili wokuqala udinga ukulungiselela ngokucophelela. Encwadini yokuqala, kufanelekile ukukukhumbuza ukuthi obhalisile wavuma kanjani ukuthola i-newsletter, futhi anikeze izizathu zokuthi kungani i-newsletter ifanelwe ukunakwa kwakhe esikhathini esizayo.

Ukusebenza kokuqukethwe

Ukuthi i-imeyili igcina ikuGaxekile noma cha kuthonywa okuqukethwe kwayo. Isibonelo, izinhlelo zemeyili azithandi inani elikhulu ngokwedlulele lezithombe ezisezinhlamvu. Okungenani u-20% wencwadi yakho kufanele ibe umbhalo.

Futhi, izihlungi zogaxekile zizwela kumagama avame ukutholakala ezinhlamvwini ezingafunwa, njengokuthi "amaholo", "cryptocurrencies", futhi lapho ebhalwe ku-capslock. Akufanele usebenzise izixhumanisi ezigcwele embhalweni; kufanele zibe sesimweni sombhalo onesixhumanisi. Akufanele neze usebenzise izixhumanisi ezifushanisiwe noma unamathisele amafayela kuhlamvu (uma udinga ukuwanamathisela, kulula ukunikeza isixhumanisi sokulanda).

Mayelana nokuhlelwa kwezifanekiso ze-imeyili, akufanele usebenzise i-JavaScript, i-Flash, i-ActiveX nezitayela zangaphandle ze-CSS. Akukho lutho olungcono kunesakhiwo sethebula kusukela endaweni yokubuka yezihlungi zogaxekile osekusunguliwe. Kungumqondo omuhle futhi ukuthumela izinhlobo ezimbili zezinhlamvu: i-HTML kanye ne-plain-text.

I-DashaMail inikeza isevisi eyakhelwe ngaphakathi ukusiza abadayisi nge-imeyili Misa Ugaxekile - ihlola ngokuzenzakalelayo okuqukethwe yincwadi bese ibika ukuthi izogcina iku-"Gaxekile" ezinsizeni zemeyili i-Mail.ru ne-Rambler.

Kubalulekile futhi ukuhlaziya kusenesikhathi ukusebenzisana komsebenzisi nama-imeyili. Uma ngemva kwe-imeyili ngayinye abantu abaningi bezikhipha ohlwini lwemilayezo, lokhu kuwuphawu oluqinisekile lokuthi ukubhalisa akuhlangabezani nokulindelwe ngabamukeli. Okuqukethwe kudinga ukushintshwa.

Yini enye: "ukufudumala" isizinda

Amaphuzu amathathu achazwe ngenhla anjengezinsika ezintathu zokuqalisa okunekhono kokuthumela ama-imeyili, kodwa lokhu akukhona konke okudingeka kucatshangelwe. Lapho wethula ama-mails, kuyadingeka ukwenza lokho okubizwa ngokuthi ukufudumala kwesizinda. Ake sixoxe kabanzi ngalokhu.

Uma wethula ukusatshalaliswa kwe-imeyili kusuka esizindeni esisha noma isizinda sesinesikhathi eside sikhona, kodwa bekungakaze kube nama-imeyili asuka kuso isikhathi eside, umsebenzi wokulungiselela uyadingeka. Kwehlela ekuqaliseni ukuthumela izinhlamvu kancane kancane, ukwandisa umthamo wemilayezo ethunyelwe.

Okusho ukuthi, ekuqaleni, ingxenye elinganiselwe yababhalisile abathembeke kakhulu ithola i-newsletter. Isinyathelo ngesinyathelo, umthamo wokuthumela ungakhuphuka, kodwa ngokushelela, ugweme ukwanda komsebenzi. Nsuku zonke, ithrafikhi yemiyalezo inganyuswa ngaphezu kokuphindwe kabili (okungcono kube ngaphansi): ngosuku lokuqala izincwadi ezingama-500 zathunyelwa, ngakusasa 1000 zingathunyelwa, bese kuthi 2000, 3000, 5000, njalonjalo.

Iphuzu elibalulekile: izinga "lokufudumala" kwesizinda kufanele ligcinwe. Amasistimu wemeyili awathandi ukwanda okungazelelwe komsebenzi, ngakho-ke kufanelekile ukugcina ama-imeyili njalo.

isiphetho

Sengiphetha, sifingqa amaphuzu ayinhloko azokusiza ukuthi uqalise ngohlu lwama-imeyili futhi ugweme ukuphelela Kugaxekile ngaso leso sikhathi:

  • Naka izilungiselelo zobuchwepheshe kanye nesithunzi. Kunenombolo yezilungiselelo okudingeka zenziwe ukuze kuqinisekiswe ukuthi amasistimu e-mail avumela ukuthi izincwadi zidlule. Kubalulekile futhi ukuhlola isithunzi sesizinda futhi usebenzele ukusithuthukisa.
  • Sebenza nababhalisile bakho. Ngisho noma usebenzisa ukungena okukabili, udinga ukugada njalo isimo sesizindalwazi, ugqamise amasegimenti abasebenzisi abangasebenzi futhi uwavuselele ngokuhlukile.
  • Landela okuqukethwe. Landela izinqubo ezingcono kakhulu zokubhala ama-imeyili, futhi uqaphe nezimpendulo zababhalisile: uma abantu bezikhipha ohlwini lwakho lwe-imeyili, okuqukethwe akuhlangabezani nezidingo zabo futhi kudinga ukushintshwa.
  • Thuthukisa isizinda. Awukwazi ukuvele uqhubeke futhi uqale ukuthumela ama-imeyili amaningi. Ngemuva kokumisa okwesikhashana noma esimweni sesizinda esisha, kufanele uqale "ufudumale" ngokuthumela izinhlamvu ngamaqoqo amancane futhi kancane kancane ukwandisa umsebenzi.
  • Sebenzisa ubuchwepheshe. Ukwenza yonke into mathupha kunzima. Yenza okuzenzakalelayo lokho ongakwenza. Kwa-DashaMail, sizama ukusiza ngezinto eziyisisekelo ngokunikeza amathuluzi afanele okuhlola isithunzi, ukuqinisekiswa kwesizindalwazi, nokuhlola okuqukethwe. Siphinde futhi silinganisele konke ukuthunyelwa kwe-imeyili ezinkampanini ezisanda kuqala ukusebenza, futhi sisize ukuthobela zonke izidingo zesistimu yemeyili.

Ukuze uhlale wazi ngezimo zesimanje zokumaketha nge-imeyili e-Russia, thola ama-hacks empilo awusizo nezinto zethu zokusebenza, bhalisela Ikhasi le-Facebook le-DashaMail futhi ufunde wethu Π±Π»ΠΎΠ³.

Source: www.habr.com

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