Zicabange ungusomabhizinisi osafufusa osanda kwenza iwebhusayithi kanye nesicelo seselula (isibonelo, isitolo samadonathi). Ufuna ukuxhuma izibalo zangokwezifiso kubhajethi encane, kodwa awazi ukuthi kanjani. Wonke umuntu oseduze usebenzisa i-Mixpanel, i-Facebook analytics, i-Yandex.Metrika nezinye izinhlelo, kodwa akucaci ukuthi yini okufanele ukhethe nokuthi isetshenziswa kanjani.
Ayini amasistimu okuhlaziya?
Okokuqala, kufanele kushiwo ukuthi uhlelo lokuhlaziya lomsebenzisi alulona uhlelo lokuhlaziya izingodo zokusebenza kwenkonzo ngokwayo. Ukwengamela ukuthi isevisi isebenza kanjani kugxila ekuzinzeni nasekusebenzeni, futhi kugcinwa ngokwehlukana onjiniyela. Ukuhlaziya komsebenzisi, ngakolunye uhlangothi, kwadalwa ukuze kufundwe ngokuqondile ukuziphatha komsebenzisi: yiziphi izenzo azenzayo, kangaki, ukuthi usabela kanjani ukuze aphushe izaziso noma eminye imicimbi kusevisi. Emhlabeni jikelele, izibalo zabasebenzisi zinezindawo ezimbili: izibalo zeselula newebhu. Ngaphandle kokuxhumana okuhlukile namandla ewebhu nezinsizakalo zeselula, ukusebenza nohlelo lwezibalo kuzo zombili izinkomba cishe kuyafana.
Kungani uyidinga?
Ukuhlaziya komsebenzisi kuyadingeka:
- ukuqapha okwenzekayo ngenkathi usebenzisa isevisi;
- ukushintsha okuqukethwe futhi uqonde ukuthi ungathuthukisa kuphi, yiziphi izici ongangeza / uzisuse;
- ukuthola lokho abasebenzisi abangakuthandi futhi ukushintshe.
Isebenza kanjani?
Ukuze ufunde ngokuziphatha komsebenzisi, udinga ukuqoqa umlando walokhu kuziphatha. Kodwa yini ngempela ukuqoqa? Lo mbuzo ufinyelela ku-70% wobunzima bawo wonke umsebenzi. Amalungu amaningi eqembu lomkhiqizo kufanele aphendule ndawonye: umphathi womkhiqizo, abahleli bohlelo, abahlaziyi. Noma yiliphi iphutha kulesi sinyathelo liyabiza: awukwazi ukuqoqa okudingayo, futhi uqoqe okungakuvumeli ukuthi ufinyelele iziphetho eziphusile.
Ngemva kokunquma ukuthi uzokwakha, udinga ukucabanga ngezakhiwo zendlela yokwakha. Into esemqoka amasistimu okuhlaziya asebenza nayo umcimbi. Umcimbi incazelo yalokho okwenzekile okuthunyelwa kusistimu yezibalo kuphendulwa isenzo somsebenzisi. Njengomthetho, ngesenzo ngasinye esikhethelwe ukulandelela esinyathelweni sangaphambilini, umcimbi ubukeka njengephakethe le-JSON elinezinkambu ezichaza isenzo esithathiwe.
Liyini iphakheji le-JSON?
Iphakheji ye-JSON yifayela lombhalo elichaza okwenzekile. Isibonelo, iphakethe le-JSON lingase liqukathe ulwazi lokuthi umsebenzisi u-Mary uqedele isenzo segeyimu eqalisiwe ngo-23:00 pm ngo-November 15. Usichaza kanjani isenzo ngasinye? Isibonelo, umsebenzisi uchofoza inkinobho. Yiziphi izakhiwo okudingeka ziqoqwe ngalesi sikhathi? Bahlukaniswe izinhlobo ezimbili:
- super properties - izici izici zonke izenzakalo ezihlala zikhona. Lesi yisikhathi, i-id yedivayisi, inguqulo ye-api, inguqulo yezibalo, inguqulo ye-OS;
- izici ezithile zomcimbi - lezi zakhiwo azinangqondo futhi ubunzima obukhulu ukuthi zikhethwa kanjani. Isibonelo, ngenkinobho "yokuthenga izinhlamvu zemali" emdlalweni, izakhiwo ezinjalo zizoba "bangakhi izinhlamvu zemali ezithengwe umsebenzisi", "imalini ebiza imali".
Isibonelo sephakheji ye-JSON kusevisi yokufunda ulimi:
Kodwa kungani ungavele uqoqe yonke into?
Ngoba yonke imicimbi idalwe mathupha. Amasistimu okuhlaziya awanayo inkinobho ethi "gcina konke" (futhi lokho bekungaba yize). Yilezo zenzo kuphela ezisuka kumqondo wesevisi ezinentshisekelo kwenye ingxenye yethimba eziqoqwayo. Ngisho nesimo ngasinye senkinobho noma iwindi, akuyona yonke imicimbi evame ukuthakaselwa. Ezinqubweni ezinde (isb. ileveli yomdlalo) isiqalo nesiphetho kuphela esingabaluleka. Okwenzeka phakathi kungase kungaqoqwa.
Njengomthetho, i-logic yezinsizakalo iqukethe izinto - izinhlangano. Kungaba "uhlamvu lwemali" ibhizinisi, "leveli" ibhizinisi. Ngakho-ke, kungenzeka ukuqamba imicimbi evela ezinhlanganweni, izifundazwe nezenzo zazo. Izibonelo: βizinga liqalileβ, βizinga liphelileβ, βizinga liphelile, isizathu sidliwe udrakoβ. Kuyafiseleka ukuthi wonke amabhizinisi "angavulwa" avaliwe ukuze angaphuli umqondo futhi angaxabanisi umsebenzi owengeziwe ngezibalo.
Zingaki izehlakalo ohlelweni oluyinkimbinkimbi?
Amasistimu ayinkimbinkimbi angacubungula imicimbi engamakhulu amaningana eqoqwe kuwo wonke amakhasimende (umphathi womkhiqizo, abahleli bezinhlelo, abahlaziyi) futhi ngokucophelela (!) Ifakwe etafuleni, bese ingena kumqondo wesevisi. Ukulungiselela imicimbi kuwumsebenzi omkhulu ohlanganisa imikhakha eyahlukene odinga ukuthi wonke umuntu aqonde ukuthi yini okufanele iqoqwe, ukunaka kanye nokunemba.
Yini okulandelayo?
Ake sithi siqhamuke nayo yonke imicimbi ethokozisayo. Sekuyisikhathi sokuziqoqa. Ukuze wenze lokhu, udinga ukuxhuma izibalo zeklayenti. Siya kwa-Google futhi sibheke izibalo zeselula (noma sikhethe kweziziwayo: , , , , , ). Sithatha i-SDK kusayithi futhi siyishumeke kukhodi yesevisi yethu (yingakho igama elithi "iklayenti" - ngoba i-SDK yakhelwe kuklayenti).
Futhi kuphi ukuqoqa imicimbi?
Wonke amaphakheji e-JSON azodalwa adinga ukugcinwa ndawana thize. Bazothunyelwa kuphi futhi bazoqoqwa kuphi? Endabeni yesistimu yokuhlaziya yeklayenti, inesibopho salokhu ngokwayo. Asazi ukuthi amaphakheji ethu e-JSON akuphi, agcinwa kuphi, angaki, nokuthi agcinwa kanjani lapho. Yonke inqubo yokuqoqa yenziwa isistimu futhi ayibalulekile kithi. Kusevisi yezibalo, sithola ukufinyelela ku-akhawunti yomuntu siqu, lapho sesivele sibona imiphumela yokucubungula idatha yokuqala yokuziphatha. Ngaphezu kwalokho, abahlaziyi basebenza ngalokho abakubona ku-akhawunti yabo yomuntu siqu.
Ezinguqulweni zamahhala, idatha yomthombo ngokuvamile ayilayisheki. Inguqulo ebizayo inezici ezinjalo.
Ukuxhuma kuzothatha isikhathi esingakanani?
Izibalo ezilula kakhulu zingaxhunywa ngehora: kuzoba i-App Metrika, ezobonisa izinto ezilula ngaphandle kokuhlaziya imicimbi yangokwezifiso. Isikhathi sokusetha uhlelo oluyinkimbinkimbi sincike ezenzakalweni ezikhethiwe. Kuvela ubunzima obudinga ukuthuthukiswa okwengeziwe:
- Ingabe ukhona ulayini womcimbi? Isibonelo, indlela yokulungisa leso senzakalo esingeke size ngaphambi kwesinye?
- Yini okufanele uyenze uma umsebenzisi eshintshe isikhathi? Ushintshe izoni yesikhathi?
- Kuthiwani uma i-inthanethi ingekho?
Ngokwesilinganiso, ungasetha i-Mixpanel ezinsukwini ezimbalwa. Uma kuhlelwe iqoqo lenani elikhulu lemicimbi ethile, kungathatha isonto.
Indlela yokukhetha ukuthi iyiphi engiyidingayo?
Izibalo ezijwayelekile kuwo wonke amasistimu okuhlaziya zisebenza kahle. Ifaneleke kahle abamakethi nabathengisi: ungabona ukugcinwa, ukuthi abasebenzisi abachitha isikhathi esingakanani kuhlelo lokusebenza, wonke ama-metrics ayisisekelo weleveli ephezulu. Ekhasini lokufika elilula, amamethrikhi e-Yandex azokwanela.
Uma kuziwa emisebenzini engajwayelekile, ukukhetha kuncike kusevisi yakho, imisebenzi yokuhlaziya nemicimbi edinga ukucutshungulwa ukuze ixazululwe.
- Ku-Mixpanel, isibonelo, ungaqalisa ukuhlola kwe-A/B. Kwenziwa kanjani? Udala isilingo lapho kuzoba khona amasampula ambalwa bese ukhetha (unikeza abasebenzisi abanjalo nabanjalo ku-A, abanye ku-B). Ku-A inkinobho izoba luhlaza, ku-B izoba luhlaza okwesibhakabhaka. Njengoba i-Mixpanel iqoqa yonke idatha, ingathola i-id yedivayisi yomsebenzisi ngamunye kusukela ku-A no-B. Ama-tweaks adalwe kukhodi yesevisi kusetshenziswa i-SDK - lezi izindawo lapho okuthile kungashintsha ukuze kuhlolwe. Okulandelayo, kumsebenzisi ngamunye, inani (kithi, umbala wenkinobho) likhishwa ku-Mixpanel. Uma lungekho uxhumano lwe-inthanethi, inketho ezenzakalelayo izokhethwa.
- Ngokuvamile awufuni ukugcina nokufunda imicimbi kuphela, kodwa futhi nokuhlanganisa abasebenzisi. I-Mixpanel efanayo yenza lokhu ngokuzenzakalelayo, kuthebhu Abasebenzisi. Lapho ungabuka yonke idatha yomsebenzisi unomphela (igama, i-imeyili, iphrofayili ye-facebook) kanye nomlando wokungena komsebenzisi. Ungabheka idatha yomsebenzisi njengezibalo: Izikhathi eziyi-100 udliwe udrako, wathenga izimbali ezi-3. Kwamanye amasistimu, ukuhlanganisa komsebenzisi kungalandwa.
- Kuyini okupholile okuyinhloko ? Ixhuma isivakashi senkonzo nephrofayili yakhe ye-Facebook. Ngakho-ke, ungathola izethameli zakho, futhi okubaluleke kakhulu, bese uziguqulela izethameli ezikhangisayo. Isibonelo, uma ngivakashela isayithi kanye, futhi umnikazi wayo enike amandla izikhangiso (izethameli ezigcwalisekayo kuzibalo ze-Facebook) ezivakashini, ngokuzayo ngizobona izikhangiso zaleli sayithi ku-Facebook. Kumnikazi wesayithi, isebenza kalula futhi kalula, udinga nje ukukhumbula ukubeka i-cap yansuku zonke kwisabelomali sokukhangisa. Ububi bezibalo ze-Facebook ukuthi akulula kakhulu: indawo eyinkimbinkimbi, engaqondwa ngokushesha, ayisebenzi ngokushesha okukhulu.
Cishe akukho okudingeka kwenziwe futhi konke kuyasebenza! Mhlawumbe kukhona okungahambi kahle?
Yebo, futhi enye yazo ukuthi ngokuvamile, kuyabiza. Ukuze uqalise, kungase kube cishe u-$50k ngenyanga. Kodwa kukhona nezinketho zamahhala. I-Yandex App Metrica imahhala futhi ifanele amamethrikhi ayisisekelo.
Kodwa-ke, uma isisombululo singabizi, khona-ke izibalo ngeke zichazwe kabanzi: kuzokwazi ukubona uhlobo lwedivayisi, i-OS, kodwa hhayi imicimbi ethile, futhi ngeke kwenzeke ukudala ama-funnel. I-Mixpanel ingadla amadola angu-50k ngonyaka (isibonelo, uhlelo lokusebenza oluno-Om Nom lungadla kangako). Ngokuvamile, kukho konke ukufinyelela kudatha ngokuvamile kukhawulelwe. Awuzisunguli amamodeli akho futhi awuwasebenzisi. Inkokhelo ivame ukwenziwa nyanga zonke / ngezikhathi ezithile.
Noma yini enye?
Kodwa into embi kakhulu ukuthi ngisho neMixpanel ibheka amavolumu edatha atholakala kuhlelo lokusebenza lweselula olusebenzayo njengokulinganisa (okuboniswe ngokusobala ngqo emibhalweni). Uma uqhathanisa imiphumela nezibalo ze-server-side, amanani azohluka. (Ukuthola ukuthi ungazakha kanjani izibalo zakho ze-server-side, funda isihloko sethu esilandelayo!)
Ububi obukhulu cishe bazo zonke izinhlelo zokuhlaziya ukuthi zikhawulela ukufinyelela ezingodweni ezingavuthiwe. Ngakho-ke, ukusebenzisa imodeli yakho kudatha ebonakala sengathi eyakho ngeke kusebenze. Isibonelo, uma ubheka amafaneli ku-Mixpanel, ungakwazi kuphela ukubala isilinganiso sesikhathi phakathi kwezinyathelo. Amamethrikhi ayinkimbinkimbi, njengesikhathi esimaphakathi noma amaphesenti, awakwazi ukubalwa.
Futhi, amathuba okuhlanganisa okuyinkimbinkimbi nokuhlukaniswa ngokuvamile ayashoda. Isibonelo, ukukhohlisa kweqembu-ukuthenga "ukuhlanganisa ndawonye abasebenzisi abazalwa ngo-1990 futhi bathenge okungenani ama-donuts angu-50 ngamunye" kungase kungatholakali.
I-Facebook analytics ine-interface eyinkimbinkimbi kakhulu futhi ihamba kancane.
Kuthiwani uma ngivula wonke amasistimu ngesikhathi esisodwa?
Umqondo omuhle! Ngokuvamile kwenzeka ukuthi izinhlelo ezahlukene zikhiqiza imiphumela ehlukene. Izinombolo ezahlukene. Ngaphezu kwalokho, abanye banomsebenzi owodwa, owesibili - omunye, kanti owesithathu ukhululekile.
Ngaphezu kwalokho, amasistimu amaningana angavulwa ngokuhambisana ukuze ahlolwe: isibonelo, ukuze uzijwayeze nge-interface entsha futhi kancane kancane ushintshele kuyo. Njengakunoma yiliphi ibhizinisi, lapha udinga ukwazi isilinganiso futhi uxhume ama-analytics ngezinga ongakwazi ukulandela ngalo (futhi okungeke kubambezele uxhumo lwenethiwekhi).
Sixhume yonke into, sabe sesikhipha izici ezintsha, indlela yokwengeza imicimbi?
Njengalapho uxhuma izibalo kusukela ekuqaleni: qoqa incazelo yemicimbi edingekayo bese uyifaka kukhodi yeklayenti usebenzisa i-SDK.
Ngethemba ukuthi izimpendulo zemibuzo evame ukubuzwa zizoba usizo kuwe. Uma zikusize uqonde ukuthi izibalo zohlangothi lweklayenti azilufanele isicelo sakho, sincoma ukuthi uzame izibalo zakho zohlangothi lweseva. Ngizokhuluma ngakho engxenyeni elandelayo, bese ngikhuluma ngokuthi ngingayisebenzisa kanjani kuphrojekthi yami.
Abasebenzisi ababhalisiwe kuphela abangabamba iqhaza kuhlolovo. , wamukelekile.
Imaphi amasistimu okuhlaziya amakhasimende owasebenzisayo?
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Mixpanel
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Facebook Analytics
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-Google Analytics
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I-Yandex Metrica
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Abanye
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Ngesistimu yakho
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lutho
Bangu-33 abasebenzisi abavotile. Abasebenzisi abangu-15 bagobile.
Source: www.habr.com