Ibhizinisi elincane: ukwenza ngokuzenzakalela noma cha?

Abesifazane ababili bahlala ezindlini ezingomakhelwane emgwaqweni owodwa. Abazani, kodwa banento eyodwa emnandi abafana ngayo: bobabili bapheka amakhekhe. Bobabili baqale ukuzama ukupheka ukuze ba-ode ngo-2007. Omunye unebhizinisi lakhe, akanaso isikhathi sokusabalalisa ama-oda, uvule izifundo futhi ufuna indawo yokusebenzela engapheli, nakuba amaqebelengwane akhe emnandi, kodwa ajwayelekile, njengase-cafe evamile. Owesibili upheka into ehlwabusayo ngendlela emangalisayo futhi eyenziwe ekhaya, kodwa ngesikhathi esifanayo wenza ukuthengisa oku-4 kuphela eminyakeni engu-12 futhi ekugcineni epheka umndeni wakhe kuphela. Akuyona indaba yobudala, unembeza kanye nokuvakasha okuvela ku-SES. Iqiniso liwukuthi eyokuqala yabhekana ne-automation ephelele yokukhiqiza nokudayiswa, kanti eyesibili ayizange iphumelele. Lokhu kwaba yisici esinqumayo. Ngempela, isibonelo esilula sansuku zonke? Futhi ingalinganiswa kunoma imuphi usayizi: ukusuka ku-ejensi yokukhangisa kwabathathu kuya enkampanini enkulu. Ingabe i-automation ibaluleke kangako? Ake sixoxe.

I-PS: kubafundi abaqinile, kunesinye isingeniso ngaphansi kokusikwa :)

Ibhizinisi elincane: ukwenza ngokuzenzakalela noma cha?
Hhayi cha. Woza. Yekela!

Esinye isingeniso salabo abangawathandi amantombazane (kulandela ukuphawula)Abangane ababili banquma ukuqala ibhizinisi - kahle, ibhizinisi njengebhizinisi - ukugcwalisa kabusha ama-cartridge nokulungisa amaphrinta. Saqala ibhizinisi lethu ngalinye ngesikhathi esifanayo, futhi ezinyangeni ezi-2 zokuqala sakwazi ukwenza izinkontileka ezingama-20 namakhasimende ezinkampani. Umfana wokuqala wenza konke ngokwakhe, wayesebenza kanzima, waya kumakhasimende, wenza umsebenzi. Kodwa nansi inkinga. Ngenkontileka ye-22, waqala ukufika sekwephuzile yonke indawo, ekhohlwa imihlangano namakhasimende, wayengenaso isikhathi sokulungisa imishini ngesikhathi, futhi wake wahlanganisa amakhasimende futhi wabanika ama-cartridges angalungile.

Owesibili wayevilapha, engafuni ukuzigijima wabiza inhlanzi yegolide. Izinhlanzi zambheka, zamazisa, futhi zathembisa ukwenza umsebenzi ngokuzenzakalelayo. Ukuze ukukhangisa kukhiqize umkhondo, baya kuwebhusayithi, bagcwalise ifomu ku-akhawunti yabo yomuntu siqu futhi babe amakhasimende. Futhi kusukela kusayithi, ukuze ulwazi ngokwalo lungene ku-CRM - uhlelo olunikeza ngokuzenzakalelayo umshayeli imisebenzi yokulethwa kwemishini yehhovisi, futhi okungcono nakakhulu, yona ngokwayo idweba ishidi lomzila, iphrinta inkontileka, futhi ngisho iqapha ukulandelwa kwezikhathi ezimisiwe zokulawula, futhi lapho okokusebenza kufika, ikhipha i-oda emnyangweni wewaranti . Hhayi-ke, inganekwane iyinganekwane!!! Ngakho-ke, inhlanzi yakhe yegolide yasebenzisa i-RegionSoft CRM. Ngakusebenzisa, ngakusebenzisa. Kungazelelwe yonke into yayindiza izungeza, ijikeleza, futhi usomabhizinisi, uyazi, uhlezi esitofini, wabela wonke umuntu imisebenzi, futhi uqondise ukubulawa kwabo. Futhi wayekuthanda kakhulu ukwenza ibhizinisi, futhi konke kwaqala ukumhambela kahle kangangokuthi wanquma ukukala ibhizinisi lakhe, ukuvula amagatsha emadolobheni ahlukene, futhi ahlanganise bonke abaphathi ohlelweni olulodwa oluhlanganisiwe. Inganekwane oyishoyo? Yebo, kukhona ukusikisela kuyo... isifundo kubafo abahlakaniphile!

Izinto eziyi-7 ezisenhliziyweni yempilo yenkampani

Sithuthukisa eyethu i-universal RegionSoft CRM Iminyaka engu-13 ubudala, iqoqe ulwazi oluningi futhi isivele ibhale ngokuphindaphindiwe mayelana nezici ezihlukahlukene ze-automation, kodwa ayikaze ihlanganise - inikani inqubo ngayinye enkampanini, ngamaqembu abasebenzi? Okusho ukuthi, yini ebangela ukukhangisa okuthandwa kakhulu "ukwanda kokusebenza kahle, ukukhiqiza futhi ekugcineni ukukhula kwemali engenayo"? Futhi uma kungenjalo, udinga ukukulungisa. Masingapholisi maseko - asikhulume ngakho konke ngononina.

Ngakho-ke, yiziphi "izithako" ezinkampanini ezincane neziphakathi ezibalulekile ukuze kube khona inkampani?

  1. Izisebenzi ziyisici esibaluleke kakhulu, ngaphandle kwalokho inkampani ngokwayo ngeke ibe khona. Badinga ukuphathwa, umsebenzi wabo udinga ukwenziwa lula ngangokunokwenzeka ukuze bakwazi ukusabalalisa kabusha imizamo yabo emisebenzini ehlobene namakhasimende, ukuthuthukiswa, njll., futhi bangagxili esimisweni esibi.
  2. Abaphathi nabo bangabasebenzi, kodwa abanezidingo ezikhethekile: kubalulekile kubo ukuthi babone ukuthi isu labo liletha miphi imiphumela, yiziphi izinguquko zezinkomba, ukuthi abasebenzi basebenza ngempumelelo kangakanani (KPI). Abaphathi badinga ithuluzi elizobavumela ukuthi bahlaziye ngokushesha nangokufingqiwe futhi baxazulule izinkinga kalula (isibonelo, ukuhlukanisa umkhondo noma ukulalela izingcingo eziyinkinga uma ukhononda kumakhasimende).
  3. Amakhasimende - siwabeka ngamabomu ngaphezu kokukhiqizwa, ngoba noma ngabe upholile futhi usezingeni eliphezulu kangakanani umkhiqizo wakho, uma ungenaye umuntu ongamdayisela wona, ngeke uthole lutho kuwo (ngaphandle kwentokozo emangalisayo yokucabanga ngomsebenzi izandla/ubuchopho bakho, kodwa usuthiswe yilokhu ubuhle obukhethekile ngeke). Badinga isevisi enhle, esheshayo, futhi manje futhi eqondene nawe.
  4. Ukukhiqiza kuyinqubo ebaluleke kakhulu yokwakha umkhiqizo, umsebenzi noma insizakalo ukuze kushintshwe konke ngemali evela ekhasimendeni. Kubalulekile ukukwazi ukuhlanganisa zonke izinqubo ukuze ukukhiqiza kube ngesikhathi esifanele, ngokuhambisana nezidingo zamakhasimende.
  5. Idatha ayiyona nje "amafutha amasha", kodwa into ebalulekile okungafanele ilale ingenzi lutho: kubalulekile ukuqoqa, ukucubungula nokuhumusha imininingwane edingekayo nefanelekile ukuze imizamo yenkampani ingadubuli ondlunkulu ngenganono, kodwa ishaye khomba ngokunembile.  
  6. Imodeli yokuphatha iwuhlelo lobudlelwano obumisiwe nokuxhumana phakathi kwenkampani, noma, uma uthanda, iwebhu yezinqubo zebhizinisi lakho. Idinga ukubuyekezwa okuqhubekayo futhi kufanele ibe sobala futhi icace.
  7. Izimpahla nezinsiza kungamanye amathuluzi, izindlela zokukhiqiza nezinye izimali ibhizinisi elingeke libe khona ngaphandle kwazo. Lokhu kungafaka izimpahla ezibambekayo ngomqondo wazo wezomnotho, amalungelo obunikazi, ukwazi, isofthiwe, i-inthanethi kanye nesikhathi. Ngokuvamile, yonke imvelo ekhona enkampanini.

Uhlu oluhlaba umxhwele lwezakhi eziyi-7, ngayinye ewuhlelo olukhulu oluhlukile. Noma kunjalo, zonke izakhi ezingu-7 zikhona kunoma iyiphi inkampani, ngisho nencane kakhulu. Badinga i-automation. Ake sikubheke sisebenzisa i-CRM (lapha, silindele ukuphawula, sizokwenza ukubhuka esikhuluma ngakho nge-CRM esikhundleni sethu, okungukuthi, njengomkhiqizo ophelele, ohlanganisa yonke imisebenzi ye-automation yenkampani yonke, futhi hhayi “njengohlelo lokuthengisa”).

Ngakho, iphuzu.

Ukuzenzakalela kusiza kanjani futhi kubavimbele bonke laba bantu nedatha?

Abasebenzi

Isiza kanjani?

  • Ihlela futhi isheshise umsebenzi. Sifunde futhi sawuzwa ngokuphindaphindiwe umbono wokuthi ukufaka idatha ku-CRM/ERP kuwumsebenzi owengeziwe othatha isikhathi somsebenzi. Lokhu, yiqiniso, i-sophistry emsulwa. Yebo, isisebenzi sichitha isikhathi sifaka idatha mayelana neklayenti nenkampani yakhe, kodwa bese sigcina ngokuqhubekayo: ekubunjweni kweziphakamiso zezohwebo, iziphakamiso zobuchwepheshe, yonke imibhalo eyinhloko, ama-invoyisi, ukucinga othintana nabo, izinombolo zokudayela, ukuthumela izincwadi, njll. Futhi lokhu ukonga okukhulu, nasi isibonelo esilula: ukwenza isenzo esincane + i-invoyisi ngesandla ngokugcwalisa ifomu, kuthatha imizuzu eyi-10, ukuyikhiqiza I-RegionSoft CRM — 1-3 imizuzu kuye ngenani lezimpahla noma imisebenzi. Ukusheshisa kwenzeka ngokoqobo kusukela ezinsukwini zokuqala zokusebenza kwesistimu.
  • Yenza ukuxhumana namaklayenti kube lula: lonke ulwazi luseduze, kulula ukubuka umlando, thinta iklayenti ngegama ngisho neminyaka eyi-10 ngemuva kothintana naye wokuqala. Futhi yini leyo? Kulungile - igama lokumaketha elithi "ubuqotho", elakha igama eliyintandokazi yawo wonke umuntu "imali engenayo".
  • Kwenza wonke umsebenzi abe umuntu oyisibopho nogcina isikhathi - ngenxa yokuhlela, izaziso nezikhumbuzi, akukho msebenzi owodwa noma ucingo oluzodlula ukunaka komphathi ongekho kakhulu. Futhi uma ngokuzumayo umphathi ephikelela kakhulu ekuvimbeni kwakhe, ungambamba, uphakamise ikhala lakhe ekhalendeni bese umbuza ukuthi kungani engatholi izaziso (ungakwenzi lokho, ungabi mubi).
  • Ikusiza ukuthi wenze umsebenzi onyanyeka kakhulu, ngokushesha, ngokunembile nangokuphelele - dala futhi ulungiselele amadokhumenti okuphrinta. Hhayi kuzo zonke, kunjalo, kodwa kuma-CRM amakhulu ungakwazi ukukhiqiza kalula lonke ifomu eliyisisekelo futhi ulungiselele amafomu amahle nalungile aphrintiwe ngokuchofoza okumbalwa ngokusekelwe kudatha efakwe ngaphambilini. Ezinhlelweni ezimbalwa nakakhulu, kungenzeka ukukhiqiza izinkontileka neziphakamiso zezohwebo. Singaphansi kwentuthuko I-RegionSoft CRM Masihambe yonke indlela: nathi ungakwazi ukubala futhi udale ngisho ne-TCP (isiphakamiso sezobuchwepheshe nezohwebo) - idokhumenti eyinkimbinkimbi kodwa edingeka kakhulu.
  • Isiza ukusabalalisa umthwalo womsebenzi eqenjini - sibonga amathuluzi okuhlela. Lokhu kwenza umsebenzi wakho ube lula kakhulu uma ungaya ekhalendeni, ubone ukuthi inkampani yonke noma umnyango umatasa kangakanani, futhi unikeze imisebenzi noma uhlele umhlangano ngokuchofoza kathathu. Azikho izingcingo, imihlangano noma okunye ukuxhumana okuseceleni okuthatha isikhathi ngempela.

Ungabhala eminye imisebenzi eyishumi nambili, kodwa siqambe ebaluleke kakhulu - leyo ezothakaselwa ngisho nomphikisi oshisekayo we-automation.

Yini ekuvimbayo?

Noma iyiphi i-automation ivimbela abasebenzi ukuthi basebenze emsebenzini, basebenze emsebenzini - okungukuthi, ukwenza izinto zabo, ukuhlela cishe ibhizinisi labo elizimele: amaklayenti abo, ukuthengiselana kwabo, izivumelwano zabo. I-CRM efanayo yenza isisekelo seklayenti sibe yimpahla yenkampani, hhayi impahla yabasebenzi ngabanye - uyavuma, lokhu kulungile, uma kubhekwa ukuthi umsebenzi uthola iholo namabhonasi enkampanini. Kungenjalo kuvele kufane nehlaya lapho iphoyisa belicabanga ukuthi bamnike isibhamu bese lijika ngendlela othanda ngayo.

Ukuphathwa

Isiza kanjani?

Ngaphezu kwamaphuzu angenhla azo zonke izisebenzi, kunezinzuzo ezihlukene zabaphathi.

  • Ukuhlaziya okunamandla kokuthatha izinqumo - noma ngabe une-software esezingeni eliphansi kakhulu, ulwazi lusaqoqwa olungaqoqwa futhi okufanele luqoqwe, luhlaziywe futhi lusetshenziswe. Ukuphatha okuqhutshwa yidatha kuyindlela yobungcweti; ukuphathwa ngogqozi yiNkathi Ephakathi. Ngaphezu kwalokho, uma umphathi wakho enolwazi oluhle kakhulu, cishe unohlelo lokuhlaziya noma uhlobo oluthile lwekhathalogi eyimfihlo yamaphilisi.
  • Ungakwazi ukuhlola abasebenzi ngokusekelwe emsebenzini wabo wangempela - ngisho nangokubheka izenzo zomsebenzi kanye namalogi abasebenzi ohlelweni. Futhi thina, ngokwesibonelo, sidale umakhi opholile we-KPI - futhi ku-RegionSoft CRM ungasetha uhlelo oluyinkimbinkimbi kakhulu noluyinkimbinkimbi lwezinkomba ezibalulekile kuwo wonke umuntu ongasetshenziswa kuye.
  • Ukufinyelela kalula kunoma yiluphi ulwazi lokusebenza.
  • Isisekelo solwazi sokujwayela ngokushesha nokuqeqeshwa kwabaqalayo.
  • Ungahlola kalula umsebenzi futhi uhlole ikhwalithi yawo uma uthola izikhalazo noma izimo zokungqubuzana.

Yini ekuvimbayo?

Noma yiliphi ithuluzi elizenzakalelayo liphazamisa abaphathi esimweni esisodwa: uma lidinga ukukhokhelwa (noma selikhokhelwe kanye), futhi ngesikhathi esifanayo lihlezi lingenzi lutho, lidukiswa abasebenzi, noma likhona ukuze libukiswe. Imali iyalahleka, ukutshalwa kwezimali ku-software noma isistimu ye-automation yabasebenzi ayikhokhi. Yiqiniso, impahla enjalo idinga ukuchithwa. Noma qonda ukuthi wenzani okungalungile futhi ulungise isimo ngokushesha ngangokunokwenzeka.

Amakhasimende

Isiza kanjani?

Iklayenti alikaze licabange ukuthi unayo i-CRM noma cha - livele lizizwele esikhumbeni salo ngokusekelwe ezingeni lesevisi futhi, ngokusekelwe kulokhu, linquma ukuthi lizokukhokhela yini wena noma lowo oncintisana naye, ozenzakalela emazinyweni.

  • I-Automation ikhulisa isivinini senkonzo yamakhasimende: ushayele inkampani yakho, futhi awudingi ukumtshela ukuthi lo ngu-Ivan Ivanovich waseVologda, ngonyaka owedlule wathenga umshini wokuvuna ovela kuwe, wabe esethenga i-seeder futhi manje udinga. ugandaganda. Umphathi ubona yonke isizinda futhi ngokushesha acacise, ethi, yini oyidingayo, u-Ivan Ivanovich, ingabe unelisekile ngenhlanganisela nembewu. Iklayenti lijabulile, isikhathi siyagcinwa, + 1 emathubeni okwenza umsebenzi omusha.
  • I-automation yenza kube ngokwakho - sibonga i-CRM, ERP ngisho nezinhlelo ezizenzakalelayo zokuposa, ungathinta iklayenti ngalinye ngokuya ngezidingo zalo ezithile, izindleko, umlando, njll. Futhi uma ungumuntu oqondene nawe, ungumngane, kungani ungathengi kubangani? Ihaba kancane futhi lula, kodwa lokho cishe indlela esebenza ngayo.
  • Iklayenti lithanda uma konke kwenzeka ngesikhathi: ukulethwa komsebenzi, izingcingo, imihlangano, ukuthunyelwa, njll. Ngokuzenzakalelayo ukuhamba komsebenzi ku-CRM noma i-BPM, ungaqinisekisa ukusebenza kahle.

Yini ekuvimbayo?

I-automation iphazamisa amaklayenti kuphela uma ingekho noma ingenziwanga ngokugcwele. Isibonelo esilula: U-ode i-pizza kuwebhusayithi, waphawula ukuthi uzokhokha ngekhadi futhi udinga ukulethwa ngo-17:00. Futhi lapho umphathi we-pizzeria ekubiza, kwavela ukuthi bamukela imali kuphela, futhi umphathi akaboni ukuthi ubonise isikhathi sokulethwa, ngoba "abaludluliseli lolu lwazi kuhlelo lokusebenza." Umphumela uba ukuthi ngokuzayo cishe uzo-oda i-pizza ku-inthanethi e-pizzeria lapho yonke into isebenza kahle, ngaphandle uma, eqinisweni, ku-pizzeria yokuqala i-pizza ngokwayo ayimnandi kangangokuthi ungakwazi ukuziba ezinye izinto ezincane!

Ukukhiqiza kanye nendawo yokugcina impahla

Isiza kanjani?

  • Ukulawulwa kwensiza - ngokuhlelwa kahle kokukhiqiza nokuphathwa kwempahla, izitoko zihlala zigcwaliswa ngesikhathi, futhi umsebenzi uyenzeka ngaphandle kwesikhathi sokuphumula.
  • I-automation ye-warehouse isiza ukulawula ukuhamba kwezimpahla, ukucishwa, ukuhlukahluka, ukuhlola ukuhlobana kwezimpahla kanye nesidingo sazo, futhi ngenxa yalokho kunciphise izinkinga ezimbili ezimbi kakhulu zenkampani enendawo yokugcina impahla: ukweba nokugcwala ngokweqile.
  • Ukugcina uhla lwemibhalo yabahlinzeki, uhlu lwamagama kanye nohlu lwamanani kusiza ukubala ngokushesha nangokunembile izindleko nenani lemikhiqizo, futhi kwakhiwe iziphakamiso zobuchwepheshe nezentengiso zamaklayenti.

Yini ekuvimbayo?

Kwesinye isikhathi kuqubuka ukushayisana lapho kuhlanganisa izinhlelo zokuphatha ukukhiqiza zakudala kanye nesoftware yebhizinisi - ezimweni ezinjalo, kwesinye isikhathi kuyalulekwa ukuthi ubhale izixhumi bese uwela i-hedgehog nenyoka, kepha kaningi kungcono ukusebenzisa amasistimu amabili: eyodwa njengesilawuli esizenzakalelayo. uhlelo, elinye elomsebenzi wokusebenza (ama-oda, imibhalo, ukubalwa kwezimali kwe-warehouse, njll.). Kodwa-ke, ukushayisana okunjalo kuyivelakancane emabhizinisini amancane; ezimweni eziningi, uhlelo oluphelele lokuphatha, ukukhiqiza kanye nohlobo lwendawo yokugcina impahla. I-RegionSoft CRM Enterprise.

Idatha

Isiza kanjani?

Isistimu ezenzakalelayo kufanele iqoqe idatha - uma ingakwenzi lokhu, isivele ingenye into, enegama elingcolile.

  • Idatha ku-CRM, ERP, BPM, njengomthetho, iyahlanganiswa, isulwe izimpinda, futhi ijwayele ukucutshungulwa futhi ihlaziywe (uma sikhuluma ngokuqhathanisa, uma umphathi esebenza kakhulu bese engena u-12% endaweni “yentengo” esikhundleni sama-ruble ayi-900. , uhlelo luzoqalekisa futhi lungavumeli ukwenza iphutha). Ngale ndlela, awuchithi isikhathi kukho konke lokhu kuhlunga nokufometha okuhlanyayo ku-Excel, isibonelo.
  • Idatha igcinwa ngokujula okukhulu futhi sibonga imibiko esele yenziwe (okukhona I-RegionSoft CRM ngaphezu kwekhulu) nezihlungi ziyatholakala nganoma yisiphi isikhathi nanoma yimuphi umongo.
  • Idatha evela ku-software inzima impela ukweba noma ukuyekethisa kunganakwa, ngakho isofthiwe nayo iyingxenye ebalulekile yengqalasizinda yokuphepha kolwazi.  

Yini ekuvimbayo?

Uma isofthiwe ngokwayo ingenazo izindlela zokulawula idatha (isibonelo, imaski yokufaka noma ukuhlola kusetshenziswa izinkulumo ezivamile), khona-ke idatha ingaba nesiphithiphithi futhi ingafanele ukuhlaziya. Akufanele ulindele inzuzo enkulu kusofthiwe enjalo.

Imodeli yokuphatha

Isiza kanjani?

  • Uma isofthiwe yakho ingakwazi ukwenza izinqubo ngokuzenzakalelayo, cabanga ukuthi usuyitholile i-jackpot futhi unento eyodwa ongayenza: qonda izinqubo, susa konke okungadingekile futhi, kanye nomthengisi, baqale ukuzenzekelayo kancane kancane. Ngemuva kwalokho inqubo ngayinye enkampanini izoba nabantu bayo abanomthwalo wemfanelo, izinsuku zokugcina, izenzakalo ezibalulekile, njll. Kulula kakhulu ukusebenzisana - asikho isizathu esenza amabhizinisi amancane esabe abaklami bezinqubo (ku-RegionSoft CRM, ngokwesibonelo, asinakho ukuphawula - umhleli wenqubo yomdabu oqondakala kalula womuntu kanye nomphathi wenqubo).
  • Uma icushwe ngendlela efanele, isistimu ezishintshayo efana ne-CRM noma i-ERP ikopisha imodeli yakho yokuphatha futhi ikuvumela ukuthi ukhiphe yonke into engadingekile, engadingekile, nesiphelelwe yisikhathi ezinqubweni. Kuhle ukubheka inkampani yakho ngaphandle, ngisho noma ubheka isistimu yakho ye-CRM.

Yini ekuvimbayo?

Uma wenza iphutha, uthola ukungcola okuzenzakalelayo. Lena i-mantra engcwele yabo bonke abathuthukisi be-CRM.

Kunini lapho i-automation ingadingeki?

Yebo, kunezimo lapho i-automation ingadingeki noma akufanele yenziwe.

  • Uma i-automation ibiza kakhulu kunemali engenayo: uze uqonde ukuthi ibhizinisi lakho linenzuzo kangakanani nokuthi selikulungele yini ukutshala imali ku-automation, akufanele uqalise.
  • Uma unamakhasimende ambalwa kakhulu futhi imininingwane yebhizinisi lakho idinga inani elincane lokuthengiselana (izimboni zobuchwepheshe eziyinkimbinkimbi, izinkampani zikahulumeni ezinomjikelezo omude wokusebenza, njll.).
  • Uma ungakwazi ukuhlinzeka ngokuzenzakalelayo okusebenzayo: hhayi nje ukuthenga amalayisense, kodwa nokusebenzisa, ukuguqulwa, ukuqeqeshwa, njll.
  • Uma ibhizinisi lakho lilungiselela ukuhlelwa kabusha.
  • Uma ungenakho ukuqonda ukuthi izinqubo zisebenza kanjani, ubudlelwano obumiswe kahle futhi ujabulile ngakho konke okukulesi siphithiphithi sezinkampani. Uma ufuna ukushintsha isimo, inqubo ye-automation izoba yinzuzo kuwe.

Ngokuvamile, i-automation yenkampani ihlale iyinzuzo, kodwa ngaphansi kwesimo esisodwa - udinga ukusebenza ngokuzenzakalelayo; akuyona induku yomlingo noma inkinobho ethi "Thola okungcono kakhulu".

Indlela yokwenza okuzenzakalelayo: amathiphu asheshayo

Ngaphansi kwesihloko sizohlinzeka ngohlu lwama-athikili ajulile futhi anemininingwane mayelana nezici ezihlukahlukene zokuqalisa izinhlelo ze-CRM, lapho ungafunda khona ulwazi oluningi oluwusizo lokuzenzekelayo ngokomgomo. Futhi lapha sinikeza uhlu lokuhlola olufushane kakhulu lwezimiso zokuzenzakalela okunekhono. Makube nemithetho eyishumi.

  1. Udinga ukulungiselela i-automation: buyekeza izinqubo enkampanini, uqoqe izidingo zabasebenzi neminyango, udale iqembu elisebenzayo, ubuyekeze ingqalasizinda ye-IT, khetha ochwepheshe bangaphakathi, uhlole okunikezwayo emakethe.
  2. Udinga ukwenza ngokuzenzakalelayo ngokuhambisana nomthengisi - themba izinkampani zentuthuko, uzilalele: zinolwazi oluningi futhi ngezinye izikhathi zingakwenqaba ngempela lokho okubonakala kuwe njengenhlekelele yenkampani.
  3. Asikho isidingo sokujaha - shintsha kancane kancane.
  4. Awukwazi ukonga ekuqeqesheni: lena akuyona isevisi ebiza kakhulu ohlwini lwamanani omthengisi, futhi kunzima ukuyilinganisa ngokweqile. Isisebenzi esiqeqeshiwe = isisebenzi esingesabi futhi esisebenza ngokushesha.
  5. Ungasebenzi ngaphandle kokucaciswa kobuchwepheshe (TOR) - lesi isiqinisekiso sokuthi wena nomthengisi niqondane kahle futhi nikhuluma ulimi olufanayo. I-Wagonload yezinzwa ilondoloziwe - 100%.
  6. Nakekela ukuphepha: hlola indlela yokulethwa kwesistimu, buza umthengisi mayelana nezindlela zokuphepha, hlola ukuthi izinga elincane liwukuhlukaniswa kwamazinga okufinyelela kwabasebenzi ezigabeni zesistimu.
  7. Lungisa izinqubo zakho ngaphambi kokuqaliswa - uzobona ukuthi umsebenzi uzoshesha futhi ucace kangakanani.
  8. Yenza okuzenzakalelayo kuqhubeke: buyekeza isofthiwe efakiwe, yenza zonke izinguquko ezenzeke enkampanini, oda ukuguqulwa uma unezidingo ezithile zebhizinisi.
  9. Ungadlali kumameshi. Uma uqale iphrojekthi yokusebenzisa, sebenzisa zonke izici ozidingayo—ukuqonda izidingo zakho sekwephuzile kungase kubize kakhulu.
  10. Yenza izipele. Kwesinye isikhathi lokhu kusindisa impilo yenkampani yonke.

Noma yiliphi ibhizinisi lidinga ukuzenzekelayo, ikakhulukazi amancane naphakathi nendawo - akuyona nje isofthiwe yakho yangaphakathi, kuyinzuzo yokuncintisana ngenxa yenqubekelaphambili eqinile ekusebenzeni namakhasimende. Phela ukube ihhashi nenqola kwakwanelisa wonke umuntu, ngabe le moto yayingeke isungulwe. Amathemba asekuziphendukeleni kwemvelo.

Senza iphromoshini kusuka ngoJuni 10 kuya kuJuni 23 «Iminyaka engu-13 RegionSoft CRM. Khohlwa izinkolelo-ze - ngiyabonga ngokusethemba kwakho!” ngezimo ezivumayo zokuthenga kanye nezaphulelo.

Izihloko zethu eziwusizo

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Ukuqaliswa kwe-CRM

Uhlelo lwe-CRM: qedela i-algorithm yokusebenzisa
Ungahluleka kanjani ukuqaliswa kwesistimu ye-CRM?
I-CRM yamabhizinisi amancane: izimfihlo zokuqalisa ngempumelelo
Awuwathandi amasistimu e-CRM? Awazi nje ukuthi ziphekwa kanjani
Ingabe usebenzisa uhlelo lwe-CRM? Khumula izibuko zakho ezinombala orozi
Ungazenzeli: izeluleko zebhizinisi ezimbi
Indaba yangempela ye-ejensi yokukhangisa evela ezindaweni ezisemaphandleni: phezulu, phansi kanye nokusetshenziswa kwe-CRM

Mayelana nama-KPI ecaleni

Uhlelo lwe-KPI enkampanini: ungahambi kanjani ngezinhlamvu ezintathu
I-KPI - izinhlamvu ezintathu zesikhubekiso

Okuhlukahlukene okuthakazelisayo

Amasistimu e-CRM: ukuvikela noma ukusongela?
I-CRM yamabhizinisi amancane. Uyayidinga?
Uhlelo lwe-CRM: ithuluzi lebhizinisi 80 lvl
40 imibuzo “eyisiphukuphuku” mayelana ne-CRM

Source: www.habr.com

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