Cishe ubonile: uma kunomsebenzi omude ngaphambili noma indlela enzima eya kumgomo, kungena ukuhlehlisa okunzima. Ukwesaba ukuqala ukubhala umbhalo, ikhodi, ukunakekela impilo yakho, ukuqeqeshwa ... Umphumela ulula futhi ucasula ngendlela emangalisayo: isikhathi sihamba, kodwa akukho okushintshayo, awenzanga lutho ngandlela-thile ukwenza ukuphila kwakho kube lula. Kwesinye isikhathi kuba yihlazo ngesikhathi esilahlekile. Njengoba ibhizinisi akuyona "umzimba" ozimele, kodwa abantu abafanayo, izinkinga zayo ziyafana. Ukuhlehlisa kuphela kanye nokuhlehlisa emkhakheni webhizinisi okufana nokufa: izimbangi sezikhona, amakhasimende afuna isevisi ekahle, futhi udinga ukwakha indawo yokugcina imali uma kwenzeka enye i-coronavirus yomhlaba noma yendawo. Esikhundleni sokuhlehlisa izinqumo kuze kube izikhathi ezingcono, kungcono ukuhlangana futhi uthathe izinyathelo zokuqala eziya empilweni engcono njengamanje. Khona-ke uzobe ungaphambili: wonke umuntu uzoqala nje ukubuya ezingqondweni, futhi uzobe usuvele unemigomo, izinqubo zebhizinisi ezihlelekile, kanye nabasebenzi abaphuthumayo. Lesi yisikhathi esihle kakhulu sokuqondisa okuphumelelayo, into esemqoka ukuqala.
Senza okwethu iminyaka eminingi kanye nolwazi lubonisa ukuthi ukuqaliswa ngisho nasebhizinisini elincane kuwumsebenzi onzima ngokusobala ongangeni evikini, ngenyanga, futhi ngezinye izikhathi isikhathi eside kakhulu. Ngendlela, uma uthenjisiwe ukuqaliswa ngosuku, ihora noma imizuzu engu-15, dlula, ngoba laba bafana abaqondi ukuthi kuyini ukuqaliswa. Ngakho-ke, ukuqaliswa kuthatha izinsiza: abasebenzi bachitha ingxenye yesikhathi sabo sokusebenza ekuqeqeshweni, uchwepheshe we-IT noma umphathi oholayo umatasa nezidingo, izilungiselelo, ukuqinisekiswa kwedatha, njll., konke lokhu kuthatha isikhathi. Futhi kuvela into engavamile kakhulu: kubonakala sengathi kune-CRM, kodwa ayikho nhlobo. Ngakho-ke, isikhathi sokukhokha sephrojekthi siyanda futhi okulindelwe kuncishiswa kakhulu. Ngaphezu kwalokho, ngenkathi ukuqaliswa kusaqhubeka, bese kwakhiwa, abasebenzi bangase baqale ukuduba uhlelo lwe-CRM. Kodwa empeleni, kungani sidinga ithuluzi esilithenge ezinyangeni eziyisithupha ezedlule, kodwa namanje alikenzi lutho?
Lena enye yezinkinga ezinkulu ekusebenziseni ngokuphelele wonke ama-CRM nezinye izinhlelo zebhizinisi ezishintshayo. Futhi unesixazululo esihle nesilula: qala ukusebenza ngaso leso sikhathi, ngaphandle kokulinda umthengisi ukuthi aqedele umsebenzi othile okhethekile noma izithiyo zokugcina zokumelana nokuqeqeshwa ukuwela kumuntu womphathi we-warehouse uSerafima Ivanovna.
Okwesimanje afakwe kuma-workstations omphathi ngokushesha okukhulu (noma ngabe ifu noma ideskithophu), ngokufanelekile, isikhombimsebenzisi nayo yonke imisebenzi yesistimu iyatholakala ngokushesha. Kuyadingeka ukwenza kanyekanye ukuqeqeshwa, ukusebenzisa imibiko, izifanekiso, ukushuna kahle kanye nomsebenzi.
Yini ongayenza ngokushesha ohlelweni lwe-CRM?
Thola amakhasimende - akukho lutho oluyinkimbinkimbi mayelana nokwengeza amakhadi ekhasimende anedatha. Uma ukuthuthwa kwedatha okuzenzakalelayo kungenakwenzeka, abaphathi bangase baqale ukushaya isisekelo seklayenti ngezandla zabo, okuzobajwayelanisa nesistimu kuphela; uma kungenzeka (kaningi kunendlela yokwenza lokhu) - qinisekisa ngokuqinile ukuthi ulwazi mayelana namakhasimende amasha kanye nokuthengiselana kufakwa ngokushesha ku-CRM, izindlela ezindala zikhohliwe kanye.
Setha ifaneli yokuthengisa. Abaphathi bezinkampani bazi kahle ukuthi yiziphi izinhlobo zokuthengisa ezisetshenziswayo nokuthi ifaneli ibukeka kanjani endaweni yabo yesibopho. Lokhu kusho ukuthi udinga ukuklama ngokushesha amafomu ayinhloko alo mbiko wenkampani yakho, uwahlanganise futhi uwafake ku-CRM.
Gcina amakhalenda nabahleli. Ngisho noma unezinhlelo ezikude kakhulu zokuqalisa ukusebenza ku-CRM yakho futhi ufuna ukukusebenzisa kakade ngokuhleleka okugcwele kokusebenza ngokushuna nezinsimbi nezimpempe, jwayela abasebenzi bakho amakhalenda nabahleli. Lawa angamathuluzi amahle kakhulu, alungele ukuhlela kanye nokuxhumanisa umsebenzi weqembu lonke, ukuqapha umthwalo wezisebenzi kanye nokuziphatha kwabo. Uma umcimbi ukumhleli, cishe ngamathuba angu-100% umphathi ngeke akhohlwe ngomhlangano, ukushayela ucingo, ukuthumela imibhalo, noma omunye umcimbi weklayenti. Ukugcina isikhathi okunjalo kwabasebenzi kuzokunikeza ngokushesha +100 isithunzi sebhizinisi lakho.
Qala ukugcwalisa isisekelo sakho solwazi. Ama-CRM amaningi adumile anokuthile okufana nesisekelo solwazi, inothiphedi, indawo yokusebenza okwabelwana ngayo, njll. Ngokwesibonelo, esihlokweni sethu Lawa amafolda ahlelekile anekhono lokudala isisekelo solwazi kusihleli sombhalo esakhelwe ngaphakathi. Abasebenzi bangaqala ukugcwalisa isisekelo solwazi ngezinto esezivele zikhona noma basabalalise izibopho futhi babhale imiyalelo emisha, imithethonqubo kanye nemithetho. Okokuqala, lokhu kuqondisa umsebenzi ngaphakathi kwenkampani, futhi okwesibili, abasebenzi abasha bazokwazi ukufinyelela le database futhi baqale ukuqeqeshwa kusukela emaminithini okuqala omsebenzi enkampanini, ngaphandle kokuphazamisa ozakwabo abanolwazi kuzo zonke izindaba ezincane.
Xhumana namakhasimende nge-CRM: thumela futhi wamukele i-imeyili, shaya futhi urekhode amakholi, njll. Imeyili kanye nocingo oluyisisekelo ezinhlelweni ze-CRM zisethwa ngokushesha (futhi kwezinye, isibonelo, futhi zisebenza kahle kuzo zombili izinkomba - lokhu ukubhuqa okungafanele), ngakho akufanele kube nezinkinga ekuqaleni.
Amaphuzu alula kakhulu, kukhona ambalwa kakhulu - ngokubuka kwe-interface, noma yimuphi umuntu ongumnikazi wekhompyutha angakwazi ukuwaphatha. Kodwa ukuqala ukusebenza nabo kusukela ngosuku lokuqala kunikeza umphumela onamandla:
- abasebenzi bajwayelana nendawo entsha yokusebenza ngendlela enethezekile futhi ngeke basatshiswe izinto eziyinkimbinkimbi njengezinqubo zebhizinisi noma ukusebenza ngemibiko egcwele;
- kwakheka umkhuba wokusebenzisa i-CRM emsebenzini;
- ngokushesha isimiso somsebenzi wokusebenza sincishiswa kakhulu;
- amaphutha enziwe kulawa maphuzu awabalulekile nhlobo ohlelweni futhi awakwazi ukwephula noma yini ngokungathi sína, ngakho-ke abasebenzi bangangena ku-CRM ngokuzethemba futhi ngaphandle kokwesaba;
- abasebenzisi babasebenzi banesikhathi sokujwayela isixhumi esibonakalayo nezici zokusebenza nalolu hlelo oluthile.
Эти действия «приучат» сотрудников к CRM-системе и дальнейшее внедрение в целом будет протекать комфортнее, а местами и быстрее. Ну а клиенты сразу заметят разницу в работе менеджеров и не унесут деньги к конкурентам.
Beka ipeni nephepha phambi komsebenzi ngamunye
Ngokudabukisayo, lezi yizinto ezinhle zokusiza ukwenza inkampani ngokuzenzakalelayo. Cela abasebenzi ukuthi benze izinto ezimbalwa.
- Rekhoda zonke izinkinga nemibuzo ephakamayo ngenkathi usebenzisa uhlelo lwe-CRM. Ngisho neziphukuphuku, eziyihlazo, nezincane. Xwayisa ukuthi yonke into ibalulekile.
- Chaza iphuzu nephuzu izenzo eziyinhloko eziphindaphindiwe ngokujikeleza emsebenzini, okubonisa bonke abasebenzi abathintekayo (ukulungiswa kweziphakamiso, ukukhushulwa, ukuhlaziya umsebenzi, ukulungiswa kwemibiko, ukwethulwa kokukhokha, njll.).
- Bhala ukuthi ungathanda ukwenza kanjani ngempela umsebenzi futhi uxhumane neminyango.
Ishidi lokuqala lizoba usizo kuwe ngesikhathi sokuqeqeshwa futhi ulungiselela isisekelo solwazi sohlelo lwe-CRM. Kodwa okunye kuzodingeka ukuze kusetshenziswe isici esibanda kunazo zonke okwamanje ezinhlelweni ze-CRM (akuwona wonke umuntu onaso, kodwa thina kwa-RegionSoft CRM sinakho ngempela) - ukuklama nokwenza amaketanga ezenzo zomsebenzi nezinqubo zebhizinisi ngokuzenzakalelayo. Lokhu kuzokwenza inkampani yakho ibe yibhande lokudlulisa imali ngokwenza imali ngenkonzo yamakhasimende enhle kakhulu, okuthi ngisho nokuzihlukanisa, i-Covid kanye Nokucindezeleka Okukhulu kungakwazi ukumisa, ngoba inqubo izokwazi ukukhombisa izenzo kanye nokuqondisa ithimba lehhovisi kanye nelinye elikude. .
Khuluma ngesistimu ye-CRM
Uma ungumphathi, umphathi ophezulu, inhloko yomnyango noma inyoni yokuqala enkampanini lapho i-CRM iqaliswa khona, zithathele ezandleni zakho ukuqaliswa. Lokhu makungabi indaba yokufaka isofthiwe entsha kuma-PC amadala, kodwa kube umcimbi okhuluma ngawo. Lokhu kusho ukuthi ibalulekile futhi abasebenzi kufanele bayinake ngokukhethekile.
Amasethi amaningana ezingxoxo zangaphakathi azosiza ukwamukelwa kwabasebenzi kwe-CRM. Zinike isikhathi sokuhlangana nabangaphansi kwakho kanye nozakwenu futhi nixoxe ngakho konke okwenzekayo ngokuzenzakalelayo kwenkampani.
- Bamba umhlangano ojwayelekile lapho ukhuluma ngezizathu zokuqalisa i-CRM, imigomo, izinhloso kanye nokulindelwe. Chaza ukuthi kungani ukhangwa isixazululo esikhethiwe nokuthi yini oyilindele ekuxhumaneni phakathi kwabasebenzi bakho nohlelo lwe-CRM.
- Bhala incwadi eya kuwo wonke umuntu noma wenze iposi ku-portal yenkampani, lapho, ngezwi elinobungane, elingelona elokubhala, ubatshele ukuthi ukuqaliswa kuzoqhubeka kanjani, ngubani ozothinteka, nokuthi uzonikeza ini. Lesi akusona isenzo esingadingekile, ngoba ezinye izisebenzi ezikhathazeke ngokukhethekile zizokwazi ukubhekisela encwadini noma ukurekhoda izikhathi ezimbalwa futhi zingabahluphi abanye ngezinto ezibakhathazayo.
- Qoqa abasebenzi abangu-3-5 abaqine kakhulu abalungele ukusetshenziswa, xoxa ngemisebenzi yabo ekusekeleni ukuqaliswa kwe-CRM, ubenze abavangeli namanxusa ohlelo lwe-CRM phakathi kwabasebenzi. Ngendlela, ungakhokha i-premium yalokhu.
- Qoqa abasebenzi abangu-3-5 abaqaphe kakhulu, abangamagwala, abanolaka futhi nixoxe ngokwesaba nemibuzo yabo, niqhube uhlelo lokufundisa.
- Uma kukhona ukuhlubuka okuqondile ohlelweni lwe-CRM, thola umshoshozeli futhi uxoxisane naye ngazo zonke izindaba ezimdidayo nezimethusayo. Zama ukwenza isitha, uma kungeyena umlingani ekungeneni, okungenani ube uchwepheshe wesikhathi esidala.
Uma uhlelo lwe-CRM luqalwa ngenhla, buthule, ngaphandle kwencazelo noma ingxoxo eyimfihlo, luzokwamukelwa kahle kakhulu, ngoba izisebenzi zingalubheka njengethuluzi lokulawula, lokuqondisa nokujezisa. Kodwa lokhu akunjalo. Ngaphezu kwalokho, ukuxhumana nabasebenzi (abasebenzisi be-CRM besikhathi esizayo) kuzokwenza ukuqaliswa kunembe kakhudlwana futhi kulilungele ibhizinisi lakho.
Le ndatshana, uma iqhathaniswa nemibhalo ejwayelekile ku-CRM, ibonakala ilula futhi isobala. Ngifuna nje ukubuza: "Kwenzekani kabi?" Maye, lokhu cishe akukaze kwenzeke. Konke okushiwo lapha kuyisisekelo sokuqaliswa okulula nokusezingeni eliphezulu kwe-CRM. Uhlelo lwe-CRM oluzosetshenziswa abantu, hhayi oluzondwa kalula. Naka lezi zikhathi - akukho okubaluleke ukwedlula izinto ezincane. Futhi, njengoba wazi, lapho ungena ehlathini, izinkuni zokubasa ziba ziningi.
Sinephromoshini - ungathenga i-RegionSoft CRM ngemibandela emihle kakhulu:
- Kulabo abathenga ngokushesha (i-100% yokukhokha kusengaphambili) - isaphulelo sika-15% ohlwini lwamanani ajwayelekile kunikezwa.
- Kulabo abathenga ngezitolimende - izitolimende ezingenayo inzalo yezinkokhelo ezilinganayo ezi-3, inkokhelo engu-1 ngenyanga, ngokuya ngezindleko eziphelele zamalayisense kusuka kuma-ruble angama-38.
- Ukubhalisa esikhundleni sokuthenga - isaphulelo esingu-30% sinikezwa uma ukhokhela ukubhalisa kwezinyanga ezi-3. Izindleko eziphansi zokubhalisa zingama-ruble angu-3400 ngenyanga (ngaphandle kwezaphulelo).
Siphinde sisebenze kakhulu ukude: faka, sebenzisa, qeqesha, usekelo. Shayela noma ushiye isicelo - ukuboniswa okuku-inthanethi kumahhala, kunemininingwane futhi kuyathakazelisa.
Source: www.habr.com