Namuhla singathanda ukukhuluma ngobuhle nokubi okuyinhloko kwezinhlelo ezihlangene zabahlinzeki bokusingatha abasezingeni eliphakathi. Lokhu kuyafaneleka ngoba ziyanda izinkampani ezishiya ingqalasizinda yazo ye-monolithic ndawana thize endaweni engaphansi kwamahhovisi futhi zincamela ukukhokhela umsingathi, esikhundleni sokuxoxa nge-hardware ngokwazo futhi ziqashe lonke izisebenzi zochwepheshe kulo msebenzi. Futhi inkinga enkulu yezinhlelo ezihambisanayo emakethe yokubamba ukuthi ayikho indinganiso eyodwa: wonke umuntu usinda ngokusemandleni akhe futhi usethe imithetho yakhe, imikhawulo kanye namanani omholo. Hhayi-ke, singathanda nokwazi umbono walabo abangase babe iqhaza kulezi zinhlelo.
Izinhlobo ezintathu zezinhlelo ezihambisanayo zesimanje
Umuntu ongajwayelene nomqondo “wohlelo oluhlangene lomhlinzeki wokusingatha” angase acabange ukuthi sikhuluma ngohlobo oluthile lokuthandwa ngamakhasimende noma ukukhushulwa kanye nezaphulelo, kodwa empeleni, “uhlelo oluhlangene” lumane luyimodeli yokuthengisa. izinsiza zokubamba ngabantu besithathu. Uma silahla ukwakheka okuphezulu, khona-ke zonke izinhlelo ezisebenzisanayo zehlela kumbono owodwa olula: silethela iklayenti futhi uthole inzuzo yakho eshekeni lakhe.
Siyakhumbula ukuthi umsingathi ngamunye unemithetho yakhe kanye namaphela, ngakho-ke singakwazi ukuhlukanisa izinhlobo ezintathu eziyinhloko zezinhlelo ezihlangene:
- i-banner-referral;
- ukudluliselwa okuqondile;
- Ilebula Elimhlophe.
Zonke izinhlelo ezihambisanayo zibilisa ku-thesis ethi "letha iklayenti," kodwa icala ngalinye linama-nuances alo nezici okufanele zikhunjulwe uma uhlela ukuzibandakanya kule ndaba.
Isistimu yokudlulisela isibhengezo
Igama layo ngokwalo likhuluma ngendlela yokusebenza yalolu hlobo lohlelo lobulungu. Imodeli yokukhangisa yokudlulisela iqondiswe ikakhulukazi kubaphathi bewebhu futhi imema laba bakamuva ukuthi bathumele ulwazi mayelana nomsingathi kumawebhusayithi wabo okubonisa isixhumanisi sokudlulisela, esizozuza umklomelo kamuva.
Izinzuzo zalolu hlelo ukuthi aludingi izenzo ezikhethekile ezivela kubaphathi bewebhu futhi likuvumela ukuthi ucinge kancane imithombo eyengeziwe yemali engenayo usebenzisa amasayithi alawulwayo. Beka isibhengezo noma isixhumanisi esichofozekayo ngaphansi kwekhasi futhi uhlale njengomdobi, ulindele ukuthi othile alandele lesi sixhumanisi noma isibhengezo esiya kumsingathi futhi athenge amandla aso.
Nokho, lolu hlelo lunezingibe eziningi kunezinzuzo. Okokuqala, kungase kube inzuzo enkulu ngomphathi wewebhusayithi ukuthi anamathisele isibhengezo se-Google noma se-Yandex esikhundleni sokukhangisa isevisi ekhetheke kakhulu njengokusingatha. Okwesibili, kumodeli yesibhengezo kuhlale kunenkinga yokuthengiswa okuhlehlisiwe, lapho iklayenti lithola ulwazi kusuka kudivayisi eyodwa futhi lathenga ngesixhumanisi esiqondile noma kwesinye isikhungo sokusebenzela. Amathuluzi esimanje wokuhlaziya, izabelo zeID yomsebenzisi, kanye nendlela yokuhlanganisa izikhathi, vele, kunganciphisa iphesenti “lokulahlekelwa,” kodwa lezi zixazululo azilungile neze. Ngakho-ke, umphathi wewebhu ubeka engcupheni yokwenza umsebenzi wokupha esikhundleni sokuthola okungenani isenti elivela kusibhengezo esivamile sokukhangisa kusayithi lakhe. Ngaphezu kwalokho, abasingathi abaningi ukuze basebenze ngokwale modeli badinga ukuthi ube amaklayenti abo, okungahlali kufanelana nomphathi wethu wewebhu.
Futhi-ke, kufanelekile ukukhumbula imivuzo emincane yemisebenzi enjalo. Ngokuvamile lokhu kungu-5-10% wesamba esitholwa yiklayenti elikhangayo, nakuba kukhona okunikezwayo okukhethekile okunenani elifika ku-40%, kodwa ayivelakancane. Futhi, umsingathi angabeka imikhawulo ekuhoxisweni ngohlelo lokudlulisela, njengoba, isibonelo, u-Selectel enza, futhi usethe i-cap ye-RUB engu-10. Okusho ukuthi, ukuze uthole imali yokuqala, umphathi wewebhu udinga ukuletha amaklayenti enkampani nge-RUB eyi-000 ngaphandle kokucabangela izaphulelo, amakhodi okukhangisa kanye nokukhushulwa. Lokhu kusho ukuthi inani lesheke elidingekayo lingakhuphuka ngokuphepha ngo-100-000%. Lokhu kubangela ithemba lokungaze ubone imali kumakhasimende akhangwe.
Ngokuvamile, kunenqwaba yezinkinga ezingase zibe khona. Ngobuchwepheshe, noma ubani angaba nengxenye kulolu hlelo lobulungu: ngemva kwakho konke, isixhumanisi sokudlulisela singasatshalaliswa ezinkundleni zokuxhumana noma sikhangiswe eziteshini, emiphakathini noma ezinkundleni zokuxhumana. Kodwa empeleni, uhlelo olunjalo lufaneleka ngokugcwele kuphela kubaphathi bezinsiza ezikhetheke kakhulu, lapho iphesenti labathengi abangaba namandla omhlinzeki obamba livele lingekho emashadini, futhi inqobo nje uma ikhephu yokuhoxa ingekho noma iwuphawu nje.
Isistimu yokudlulisela eqondile
Yonke into ilula nakakhulu lapha kunakwimodeli yesibhengezo. Isistimu yokudlulisela okuqondile kozakwethu isho imodeli lapho uzakwethu ehola iklayenti ngokoqobo “ngesandla” kumsingathi, okungukuthi, ethatha indawo ekhuthele kakhulu kule nqubo. Eqinisweni, uhlelo lokudlulisela okuqondile luyinxusa elenza umsebenzi wokuthengisa. Usokhaya kufanele asayine kuphela inkontileka futhi anikeze iklayenti amandla.
Kulo modeli, usayizi wemivuzo uphakeme futhi ufinyelela ku-40-50% yenani lesheke labanye abahlinzeki bokusingatha kanye nezikhungo zedatha (inqobo nje uma uzakwethu eletha amaklayenti amaningi, umuntu omkhulu kakhulu noma umthengi wentela ethile), noma inkokhelo yesikhathi esisodwa ngokuvamile yenziwa inkokhelo ka-100% wezindleko zentela zanyanga zonke. Isilinganiso somholo siyashintshashintsha cishe ku-10-20% wesheke.
Izethameli eziqondiwe kakhulu zezinhlelo ezinjalo zokudlulisela izinkampani zangaphandle ezihlinzeka ngokulungiswa kwengqalasizinda. Uhlelo olunjalo luyasebenza, ngoba lungaba nenzuzo kumthengi wokugcina. Isibonelo, akekho ongabandakanyi ithuba lesivumelwano phakathi kwezinhlangano ngenani eliphelele noma eliphelele lemali yokudlulisela ngokumelene nezinsizakalo zenkampani ehlinzeka ngezinsizakalo zokukhishwa kwemisebenzi.
Kodwa lapha futhi kunezihibe. Isibonelo, abanye abasingathi bakhokha imali yesikhathi esisodwa kuphela, noma balinganisele isikhathi sokukhokha uma isheke eliphelele leklayenti elithunyelwe noma amakhasimende liphansi kakhulu. Ngale ndlela, abahlinzeki bokusingatha bazama "ukugqugquzela" umsebenzi wabalingani, kodwa empeleni banciphisa izindleko zabo. Lapha ungakwazi futhi ukubhala phansi imingcele eminingi kuhlobo lwezinsizakalo ezinikeziwe, okunikezwa kuzo amabhonasi okudlulisela, imingcele evunyelwene ngevolumu yokuthenga, imigomo yokukhokha (imvamisa okungenani inyanga, futhi ngezinye izikhathi ezintathu), njalonjalo.
Izinhlelo ze-White Label
Ngemuva kwebinzana elihle elithi "Ilebula Elimhlophe" kukhona isistimu yokuthengisa esiyazi kahle. Lolu hlobo lohlelo lobulungu lukunikeza ukuthi uthengise ngokuzimela ngokugcwele umthamo wokusingatha wabanye abantu ngaphansi kokucasha kwakho. Kufika eqophelweni lokuthi umninikhaya aqinisekise ukuthi iklayenti ngeke nakancane liphazamise ukukhokhiswa noma uhlobo lomhlinzeki wokugcina wamandla.
Uhlelo olunjalo lungabizwa ngokuthi luyi-adventure, kodwa lunelungelo lokuphila. Yiqiniso, kule modeli yokuheha ukudluliselwa, uthola zonke izinkinga zomhlinzeki wokubamba mayelana nokukhokha, ukuxhumana neklayenti, ukusekelwa kwezomthetho, nokunye, ngaphandle kokufinyelela okuqondile kumkhiqizo owuthengisayo, okungukuthi, ngaphandle kokufinyelela imishini.
Imodeli enjalo ibukeka isebenza ngempela kubahlanganisi - abadlali abahle kakhulu abanesimo sozakwethu esigabeni se-"White Label" abanenani labasingathi abadumile bezigaba ezahlukene zamanani. Izinhlangano ezinjalo zinganikeza inqwaba yezinsiza kumakhasimende abo futhi zenze ukuxhumana nokusekelwa kobuchwepheshe kosokhaya ngamunye. Akufanele sikhohlwe ngomnyango wokuthengisa onamandla, oqinisekisa inzuzo yebhizinisi lonke.
Kodwa-ke, abahlinzeki abaningi bokusingatha basebenza ngemodeli efanayo eyingxube: bengenaso isikhungo sabo sedatha endaweni ethile (noma bengenaso nhlobo), baqasha ama-racks emishini yabo kumdlali othile omkhulu noma isikhungo sedatha, bese kuba Lokhu. yindlela abakha ngayo ibhizinisi labo. Imvamisa ozakwethu abanjalo baphinde bathengise amandla kazakwethu osingathayo uma ama-rack abo enganele ngenxa yesizathu esithile.
Futhi yini umphumela?
Ekuboneni kokuqala, kuphakama isimo esithakazelisayo: wonke umuntu udinga ukubamba iqhaza ohlelweni lokudlulisela ngaphandle kwabathengi bokugcina bamandla wekhompyutha. Kubonakala sengathi yonke le ndaba isekelwe ezimisweni ezifana nemigomo ye-Herbalife network marketing. Kodwa ngakolunye uhlangothi, yonke into ayilula kangako.
Kumamodeli amabili okuqala (i-referral-banner kanye nokudluliselwa okuqondile), uhlelo lokuncoma luyasebenza. Okusho ukuthi, uzakwethu womhlinzeki wokusingatha ubonakala ethi "lokhu kubamba kufanelekile ukusetshenziswa ngoba..." futhi unikeza izimpikiswano ezithile ngendlela yentengo, ukusekela noma indawo ebonakalayo yesikhungo sedatha somhlinzeki wamandla. Esimeni sanamuhla sokuncintisana, ukunakekela isithunzi sakho kuyinto ehamba phambili. Akekho noyedwa onengqondo elungile ongakhangisa umasingathi omubi kumakhasimende akhe. Umbuzo kuphela ukuthi ingabe izimali zokudlulisela zikufanele yini ukuzibandakanya ekukhangiseni okunjalo kwebhizinisi lomunye umuntu.
Endabeni yohlelo lwe-White Label, yonke into iyinkimbinkimbi kakhulu. Okuningi lapha kuncike ekutheni umlingani ngokwakhe uzosebenza kanjani, yiliphi izinga lesevisi angakwazi ukulihlinzeka ngokusekela, ukukhokha kanye nezintela nje. Njengoba umkhuba ubonisa, abanye bayabhekana, kuyilapho abanye benza isithunzi kuyo yonke imakethe yasekhaya yezinsizakalo zokubamba.
Lokhu kubalulekile kithi ngoba sinesikhungo sethu sedatha, okokusebenza nolwazi, kodwa sithuthukisa uhlelo lukazakwethu okwamanje. Ngakho-ke ucabanga ukuthi kufanele kube yini uhlelo lokudlulisela olufanele lwenkampani esebenzisana nayo noma ekugcineni? Yiba nezwi lakho kumazwana noma kokulandelayo .
Source: www.habr.com