Imidlalo yamafu kanye nama-opharetha we-telecom: kungani kunenzuzo kubo ukuthi babe ngabangane komunye nomunye

Umkhakha wezemidlalo uyathuthuka, naphezu kwalolu bhubhane kanye nenkinga yezomnotho eyayivusa. Umthamo wemakethe kanye nenzuzo yabadlali kule makethe iyanda minyaka yonke. Isibonelo, ngo-2019, izinkampani ezihlobene nemboni yemidlalo zithole u-$148,8 billion. Lokhu kungaphezulu ngo-7,2% kunonyaka odlule. Ochwepheshe babikezela ukukhula okuqhubekayo cishe kuyo yonke imikhakha yemakethe yemidlalo, okuhlanganisa nokudlala ngamafu. Ngo-2023, abahlaziyi babikezela ukukhula kwalesi sigaba ku-$ 2,5 billion.

Kodwa ngemakethe yezokuxhumana, okungenani eRussian Federation, konke kubi kakhulu. Ngokwezibikezelo, ekupheleni kuka-2020 ingase yehle ngo-3%. Ngesikhathi esifanayo, abadlali bezimboni phambilini bakhomba kuphela ukwehla kokukhula; ukwehla bekungalindelekile kwabaningi. Manje isimo sesibi kakhulu njengoba abaqhubi be-opharetha belahlekelwe yimali engenayo evela ekuzuleni kwamazwe ngamazwe nasekhaya. Ukuthengiswa kwezitolo zamaselula kwehle ngengxenye yesithathu, kanye nezindleko zokunakekela inethiwekhi zikhuphuke ngenxa yokwenyuka kwethrafikhi. Ngakho-ke, opharetha baqala ukunikeza izinsizakalo ezengeziwe, kuhlanganise nemidlalo yamafu. I-Cloudgaming yama-opharetha iyindlela yokuphuma kule nkinga.

Izinkinga zomsebenzisi

Kusukela kuqale lo bhubhane, izinkampani eziningi ziye zabuyekeza izibikezelo zazo. Isibonelo, iMegafon, esikhundleni sokukhula kwemali engenayo ngo-2020, ilindele izinkomba ezingezinhle. Ngokusho kochwepheshe beMegafon, ukulahleka kwemakethe ngenxa yokwehla kwenzuzo kuzofinyelela cishe kuma-ruble ayizigidi eziyizinkulungwane ezingama-30. Le nkampani isivele imemezele ukulahleka kwengxenye yemali engenayo evela ekuzuleni nasekuxhumaneni kwamaselula.

I-ER-Telecom ikhuluma ngokuncipha okungenzeka kwezinkomba zesigaba sabathengi ngo-5%, engxenyeni yezinkampani lesi sibalo siphakeme nakakhulu - ukulahlekelwa kuzoba ngu-7-10%. Inkampani ikhuluma ngesidingo sokuthuthukisa ingqalasizinda kanye neziphakamiso ezintsha.

Isizathu esiyinhloko sezinkinga zabasebenzisi isifiso sabasebenzisi ukonga imali ngezikhathi zobunzima. Ngakho-ke, abasebenzisi benqaba amakhadi e-SIM engeziwe futhi bashintshele ezindlekweni ezishibhile. Esigabeni sesibili salo nyaka, abanye ababhalisile baseRussia bangase bayishiye ngokuphelele i-inthanethi enezintambo ukuze bathande iselula, noma okungenani bashintshele ezindlekweni ezingabizi ngenxa yezinkinga zezimali.

Kuthiwani ngemidlalo?

Njengoba kushiwo ngenhla, konke kuhamba kahle lapha. Ngokusho kwe-Yandex.Market, isibonelo, umbuso wokuzihlukanisa ubangele ukushesha kwesidingo sezimpahla zabadlali bamageyimu. Lawa ama-consoles, ama-laptops, izihlalo zemidlalo, amagundane, izingilazi ze-virtual reality. Intshisekelo emikhiqizweni yemidlalo kuphela ekupheleni kukaMashi kabili ngosayizi. Ngokuvamile lesi simo senzeka ngaphambi kukaNcibijane noma ngobusuku bangaphambi koLwesihlanu Olumnyama.

Imakethe yemidlalo yamafu nayo iyakhula. Ngakho-ke, ngo-2018, izinsizakalo zemidlalo yamafu zithole cishe amaRandi ayizigidi ezingama-387; ngo-2023, abahlaziyi zibikezela ukukhula ku-$2,5 billion. Futhi minyaka yonke inani lezinkampani ezibandakanyekayo ekuthuthukisweni kwemidlalo yamafu liyakhula. Ngesikhathi sokuzihlukanisa ngenkani, abadlali baqala ukusebenzisa izinsiza zamafu ngenkuthalo, ezithinte imali engenayo yabahlinzeki balezi zinsizakalo. Isibonelo, imali engenayo yenkundla yokudlala ye-Playkey yamafu zinyuke ngo-300% uma kuqhathaniswa nosuku. Inani labasebenzisi baseRussia benkonzo phakathi nesikhathi esibekiwe lenyuke izikhathi eziyi-1,5, e-Italy - izikhathi ezi-2, eJalimane - izikhathi ezi-3.

Abaqhubi + imidlalo yamafu = indlela yokuphuma enkingeni

Opharetha bezokuxhumana baseRussia baxhuma ngenkuthalo izinsiza ezengeziwe ukuze bagcine ababhalisile abakhona, bahehe abasha futhi, uma bengakhuli, okungenani balondoloze izinga lemali engenayo. Enye yezindawo ezithembisayo umdlalo wamafu. Lokhu kungenxa yokuthi cishe ahambisana ngokuphelele nebhizinisi lezinkampani zezokuxhumana. Nazi ezinye ze-telecom opharetha baseRussia abenze ubungane nezinsizakalo zamafu.

VimpelCom

Inkampani yethule isevisi yokudlala yefu, exhuma izinkundla zokudlala zozakwethu ezimbalwa kuyo, ikakhulukazi izinkampani ze-Playkey. Isevisi ibizwa ngokuthi i-Beeline Gaming.

Ubuchwepheshe obusetshenzisiwe busebenza kahle, ngakho-ke imidlalo isakazwa ngaphandle kokubambezeleka noma ezinye izinkinga. Izindleko zesevisi zingama-ruble angu-990 ngenyanga.

I-VimpelCom isho okulandelayo ngalokhu: “Ukudlala ngamafu kudinga i-inthanethi ezinzile kanye nesivinini esikhulu, futhi lezi izici lapho utshalomali lwethu lugxile khona. Imidlalo yamafu ingesinye sezibonelo ezigqama kakhulu zamacala abasebenzisi be-5G, ngakho ukusebenza ngale ndlela kuyisisekelo esihle sekusasa.” Awukwazi ukuphikisa.

MTS

Firm yethule iphrojekthi yokuhlola emkhakheni wezokudlala ngokusekelwe kubuchwepheshe obuvela ezinkampanini ezintathu zasekhaya: I-Loudplay, i-Playkey ne-Drova. Ekuqaleni, i-MTS ihlele ukungena esivumelwaneni sokusebenzisana ne-GFN.ru, kodwa ekugcineni le nkonzo yenqaba ukuhlanganyela kulo msebenzi. Ukubhalisela isevisi yegeyimu kuvele kuhlelo lokusebenza leselula lika-opharetha emuva ngoMeyi. I-MTS okwamanje isebenzela ukwakha indawo yemakethe yezinsizakalo zamafu.

Izindleko zesevisi ziyihora elingu-1 mahhala, bese kuba ama-ruble angu-60 ngehora.

Megaphone

I-telecom operator yenza isivumelwano sokusebenzisana ne-Loudplay emuva ngoFebhuwari walo nyaka. Abasebenzisi banikezwa amanani amabili - ama-3 namahora ayi-15. Izindleko zingama-ruble ayi-130 nama-550, ngokulandelana. Womabili amaphakheji anikeza ukufinyelela emidlalweni embalwa efakwe ngaphambili - i-Dota 2, i-Counter Strike, i-PUBG, i-Witcher 3, i-Fortnite, i-GTA V, i-World of Warcraft.

Ngokusho kwabamele opharetha, ukwethulwa kwensizakalo yayo yokudlala kwenza kube nokwenzeka ukuheha amakhasimende amasha. Ngaphezu kwalokho, iMegafon ingene esivumelwaneni sokusebenzisana neBlizzard Entertainment, isitudiyo esakha i-Overwatch, iWorld of Warcraft, i-StarCraft neminye imidlalo yevidiyo.

I-Tele2

Nokho, lo opharetha we-telecom ungene esivumelwaneni sobambiswano nesevisi yokudlala i-GFN.ru kanye ne-Playkey. Kuyathakazelisa ukuthi i-Tele2 ihlela ukuthuthukisa isevisi yokudlala esekelwe ku-5G - abameleli bayo bathi babheka amanethiwekhi esizukulwane sesihlanu njengesikhuthazo sokuthuthukiswa kwenani elikhulu lezinsizakalo zamafu, okuhlanganisa nokudlala kwamafu. NgoFebhuwari eTverskaya, eMoscow, Ngikwazile ukuhlola i-5G ngokuhlanganyela ne-Playkey. Ngeshwa, i-GFN yayingatholakali ngaleso sikhathi.

Njengesiphetho

Ukudlala kwamafu kubonakala sengathi kubambe iqhaza elikhulu eliphelele emakethe yemidlalo. Ngaphambilini, bekuyisifundazwe sama-geek, kodwa manje, ngokubambisana nabaqhubi be-telecom nezinye izinkampani, imidlalo yamafu isiqale ukukhula ngokushesha.

Ngokuqondene nabaqhubi be-telecom, kubo, ukubambisana nabahlinzeki bemidlalo yamafu kuyindlela enhle kakhulu yokwandisa imali engenayo nokwandisa ukwethembeka kwamakhasimende. Ukwethulwa kwezinsizakalo ezintsha akubangeli izinkinga ezithile - emva kwakho konke, zisebenza ngesisekelo sezinkundla zozakwethu, eziye zalungiswa isikhathi eside futhi zisebenza njengoba kudingeka.

Ozakwethu nabo bayazuza ekusebenzisaneni nabaqhubi be-telecom, njengoba ngokwenza kanjalo behlisa izindleko zabo zokuheha abasebenzisi ngenxa yethrafikhi yabasebenzisi. Ngokunjalo, abahlinzeki besevisi yemidlalo yamafu bathola ukukhushulwa kwamahhala kanye nethuba lokwazisa umkhiqizo wabo.

Ngenxa yalokhu kubambisana, imakethe yemidlalo yamafu eRussia, ngokusho kochwepheshe, izokhula ngo-20-100% ngonyaka. Ukuthuthukiswa kwale makethe kuzophinde kusizwa ukwethulwa kwe-5G.

Source: www.habr.com