Maphakathi noMashi, uSpotify wafaka isikhalazo kuKhomishini YaseYurophu ngokumelene ne-Apple. Lo mcimbi uphenduke isizinda “somzabalazo womshoshaphansi” osekunesikhathi eside ziqhutshwa yilezi zinkampani.
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Uchungechunge lwezihlamba
Ngokusho kwenkonzo yokusakaza, le nkampani ibandlulula izicelo ezivela kwezinye izinkampani zokuthuthukisa i-Apple Music. Umbhalo ogcwele wesikhalazo ofakwe ku-EU awutholakali, kodwa uSpotify wethule iwebhusayithi ebizwa - "Isikhathi sokudlala ngokwethembeka" - okwakubonisa izikhalazo eziyinhloko ngokumelene ne-apple corporation. Nazi ezinye zazo:
Intela ebandlululayo. Abathuthukisi bezicelo ze-App Store bakhokha ikhomishini kukho konke ukuthengwa okwenziwa abasebenzisi ngaphakathi kwesevisi (okubizwa ngokuthi Ukuthengwa Kwangaphakathi nohlelo). Nokho, akuwona wonke umuntu okhokha “imali”. Isibonelo, umthetho awusebenzi ku-Uber naku-Deliveroo, kodwa uyasebenza ku-Spotify nakwamanye amasevisi okusakaza-bukhoma.
Umsunguli we-Spotify encwadini evulekile , ukuthi okubhaliselwe kuma-akhawunti e-premium nakho kungaphansi kwenkokhelo. Ngenxa yalokho, inkampani iphoqeleka ukuthi inyuse amanani abo.
Izithiyo zokuxhumana. Ngokwemithetho ye-App Store, izinkampani zingaphuma kwingqalasizinda yokukhokha yakwa-Apple. Kodwa-ke balahlekelwa ithuba lokuthumelela abasebenzisi babo izaziso mayelana namaphromoshini nezaphulelo ezikhethekile.
Ukulimala kwe-UX. Amakhasimende e-Spotify awakwazi ukuthenga ukubhaliswa kwe-premium ngaphakathi kohlelo lokusebenza. Ukuze baqedele ukuthenga, kufanele bakuqedele esipheqululini.
Ubunzima bokubuyekeza izinhlelo zokusebenza. Uma i-App Store inquma ukuthi isibuyekezo sohlelo lokusebenza lwenkampani yangaphandle asihlangabezani nanoma yiziphi izimfuneko, sizonqatshwa. Ngenxa yalokho, abasebenzisi baphuthelwa emisha ebalulekile.
I-ecosystem evaliwe. Ngokusho kwe-Apple, uhlelo lokusebenza lweSpotify alukwazi ukudlalwa kuzipikha ze-HomePod. Ngaphezu kwalokho, izinsizakalo ze-Siri azihlanganisiwe ku-Spotify - futhi ngesinqumo se-apula giant.
Ephendula ukusolwa kuka-Apple impendulo. Kuyo, abamele umdondoshiya we-IT baziphikile izitatimende zikaSpotify. Ikakhulukazi, bathe i-App Store ayikaze ivimbele ngokuqondile ukubuyekezwa kwenkundla yokusakaza, futhi umsebenzi uyaqhubeka ukuhlanganisa iSpotify ne-Siri.
Ukungqubuzana phakathi kwezinkampani kubangele isiphepho se kumanethiwekhi omphakathi phakathi konjiniyela bohlelo lokusebenza. Abanye babo bacheme neSpotify. Ngokombono wabo, imithetho embalwa ye-App Store ivimbela ngempela ukuncintisana okunempilo. Abanye babekholelwa ukuthi iqiniso lisohlangothini lwe-Apple, njengoba inkampani inikeza ingqalasizinda yayo kubathuthukisi futhi inelungelo lokuyitholela imali.
Umlando wokungqubuzana phakathi kwe-Apple ne-Spotify
Ukungqubuzana phakathi kwalezi zinkampani ezimbili kuqhubeke kusukela ngo-2011. Ngaleso sikhathi i-Apple Inkokhelo engu-30% yokuthengisa okubhaliselwe kwangaphakathi nohlelo. Izinsizakalo eziningi zokusakaza zaphikisana ngokushesha nokuqanjwa kabusha. I-Rhapsody ukuphuma okungenzeka ku-App Store, futhi u-Spotify washiya Ukuthengwa Kwangaphakathi nohlelo. Kodwa abameleli balokhu bathi i-Apple, ngokusebenzisa izindlela ezihlukahlukene, yaphoqa inkampani ukuthi ihlanganise nengqalasizinda yokukhokha. Ngo-2014, uSpotify wayeka futhi bona khuphula intengo yokubhalisa kubasebenzisi be-iOS.
Ngawo lowo nyaka u-Apple umkhiqizi wemishini yomsindo i-Beats Electronics ne-Beats Music, futhi ngemva konyaka inkampani yethula isevisi yayo yokusakaza. , ngaphambi kokukhululwa kwayo, i-IT giant yabiza amalebula amakhulu omculo ukuthi "afake ingcindezi" kwezinye izinsizakalo zokusakaza. Leli cala laze ladonsa ukunaka koMnyango Wezobulungiswa wase-US kanye ne-Federal Trade Commission.
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Ukungqubuzana kwaqhubeka ngemva konyaka. NgoMeyi 2016, uSpotify waphinda wakushiya ukuthengwa kwangaphakathi nohlelo. Ngokuphendula lesi sitolo sohlelo lokusebenza inguqulo entsha yohlelo lokusebenza lweSpotify. Ngo-2017, Spotify, Deezer kanye nenani lezinye izinkampani isikhalazo sokuqala esiphathimandla sokuncintisana se-EU mayelana nezinkundla "ezisebenzisa kabi isikhundla sazo esikhethekile." Isikhalo asizange sisho igama lesikhondlakhondla se-IT, kodwa ngokomongo silandele ukuthi sasiqondene ngqo naso.
Ekwindla yonyaka ofanayo, i-Spotify ne-Deezer incwadi eya kuJean-Claude Juncker, uMongameli weKhomishini YaseYurophu (EC). Kuyo, bakhulume ngobunzima obudalwa yizinkampani ezinkulu zamazwe ngamazwe ezinhlanganweni ezincane. Akukho okwaziwayo mayelana nempendulo ka-Juncker kuze kube manje.
Amanye amacala
NgoNovemba 2018, iNkantolo Ephakeme yaseMelika yalalela icala ecaleni elafakwa yiqembu labasebenzisi be-iPhone ngo-2011. Ithi i-Apple yephule imithetho ye-federal antitrust ngemali yayo yonjiniyela engama-30%. Nokho, icala lisekude ukuphela futhi lingase libuyiselwe esimweni sokuqala.
Kulo nyaka iKaspersky Lab isikhalazo ngokumelene ne-Apple ku-Federal Antimonopoly Service yaseRussia. I-App Store idinga imikhawulo ekusebenzeni kohlelo lokusebenza lokulawula kwabazali. Ochwepheshe baxhumanise lesi sidingo nokuthi ngonyaka odlule i-Apple isicelo esifanayo.
Okwamanje akwaziwa ukuthi ingxabano ekhona phakathi kweSpotify ne-Apple izophela kanjani. I-European Commission izomisa uphenyo lwayo uma i-IT giant ifakazela ukuthi inelungelo lokubeka izimo ezihlukene zezinsizakalo zokusakaza. Kodwa ochwepheshe bacabanga ukuthi ukucatshangelwa kwecala kuzodonsa. Isimo esifanayo ngesikhalazo sikaNovell ngokumelene neMicrosoft: icala lafakwa ngo-2004, futhi icala lavalwa ngo-2012 kuphela.
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Source: www.habr.com