NgoJulayi, izingqalabutho zokusakaza umculo iSpotify zimemezele ukuthi izosusa ukufinyelela esicini esivumela abadali ukuthi balayishe owabo umculo kusevisi. Labo abakwazile ukusizakala ngakho phakathi nezinyanga eziyisishiyagalolunye zokuhlolwa kwe-beta bazophoqeleka ukuthi baphinde bashicilele amathrekhi abo ngesiteshi senkampani yangaphandle esisekelwayo. Uma kungenjalo bazosuswa endaweni yesikhulumi.
Photography /Vula
Kwenzenjani
Ngaphambilini, ngaphandle kwezimo ezingavamile, izinsiza zokusakaza azizange zivumele abadali ukuthi bazishicilele bona umculo. Leli lungelo lalitholakala kuphela kubaculi abazimele abadume kakhulu. Labo imisebenzi yabo eshicilelwe kumalebula babenezinkonzo zabo ukuze zishicilelwe ezinkundleni zokusakaza. Ababhali abangenayo ilebula basebenzise izinsizakalo zabasabalalisi be-inthanethi abashicilele amathrekhi ezinkundleni ezihlukahlukene ukuze bathole inkokhelo yesikhathi esisodwa noma iphesenti lokuthengisa.
I-Spotify ibe yinto yokuqala ehlukile kulo mthetho. Umsebenzi, osetshenziswe kusetshenziswa ubuchwepheshe obuvela kumsabalalisi we-inthanethi i-DistroKid, ungene esigabeni sokuhlola ekwindla edlule. Isinqumo sokwenza lokhu sigqugquzelwe umbono wenkampani kanye nenzuzo yezimali. Ngokulungiselela i-IPO, izikhulu zeSpotify zathi zifuna ukuphonsela inselelo imikhuba esezinzile embonini.
Futhi kumalebula amakhulu, lesi sinyathelo saba yinselelo ngempela - phela, uSpotify wayefisa indima okwakungeyona eyayo. Ngokombono wezezimali, lesi sinyathelo sasithembisa. Ngokususa izinkokhelo zamalebula, bobabili abaculi kanye nensizakalo yokusakaza ngokwayo bathole imali eningi ngokusakaza umculo.
Kepha kungakapheli unyaka, uSpotify umemezele ukuphela kokuhlolwa.
Kusho ukuthini
Esitatimendeni esisemthethweni, inkampani ibonge abahlanganyeli bokuhlolwa kwe-beta futhi yathembisa ukuqhubeka nokuthuthukisa izinsizakalo zayo, kodwa ngosizo lozakwethu. Lesi sinqumo savunyelwa yiqiniso lokuthi imikhiqizo yabasabalalisi be-inthanethi isivele ihlangabezana nezidingo zabaculi.
Esikhundleni sokwengeza amasevisi, inkampani ifuna ukugxila kwikhwalithi yokuhlanganiswa kwesevisi yenkampani yangaphandle kanye nokwenza kahle kwenkundla yokuhlaziya ye-Spotify for Artists.
Isitatimende asisho igama ngqo mayelana nesizathu sokungaphumeleli kohlolo lwe-beta. Ngenhlanhla, ochwepheshe nabalaleli banemibono ngalokhu. Ngonyaka odlule, ababengabaza bathi inkampani ibubukela phansi ubunzima bomsebenzi wabasabalalisi. Kungenzeka ukuthi lokhu kuyiqiniso. Futhi manje bafuna nje ukususa umthwalo ongalindelekile.
Ngendlela, kuHackerNews baveze umbono wokuthi "isipikili" ebhokisini le-Direct Upload , ukubophezeleka kwezinsizakalo ze-inthanethi (kuze kube manje sikhuluma kuphela ngamazinga aseYurophu) ukuhlola okulayishiwe komsebenzisi ukwephulwa kwamalungelo.
Kuyaphawuleka ukuthi lesi akusona isikhathi sokuqala uSpotify eshintsha imithetho yomdlalo. Ngonyaka odlule, inkampani yavala isevisi yayo yokukhetha uhlu lwadlalwayo oluzenzakalelayo, iSpotify Running. Ivumele ukushintshaniswa kwedatha ngamagajethi okufaneleka afakwe izinzwa zokushaya kwenhliziyo ukuphakamisa izinhlu zokudlalayo ezifanele. Ngo-2014, isevisi yavala i-Spotify Apps, ngosizo lokuthi yiziphi izinhlobo ezikhethiwe okuqukethwe endaweni yesikhulumi, kanye "nezinhlelo zokusebenza" zozakwethu zasuswa.
Izivivinyo eziningi zalolu hlobo zingachazwa ngokuthi phakathi neminyaka eyishumi nanye ikhona, iSpotify . Ngaphandle kwemali ekhulayo, inkampani ilahlekelwe ama-euro angaphezu kwezigidi eziyikhulu kwikota yokuqala ka-2019. Ngakho-ke ukusesha okungapheli kwezindlela ezintsha zokwenza imali ngomkhiqizo.
Kubaluleke ngani kubaculi?
Imali echithwa yinkampani ekuhloleni ayiqinisekisi ababhali ngemali engenayo βenempiloβ. Ngenxa yomkhawulo wokwenza inzuzo ephezulu ngokwezinkanyezi kubaculi, le nkampani ihlale igxekwa. Kwaphela iminyaka emine, ngisho no-Taylor Swift enqaba ukushicilela umculo wakhe endaweni yesikhulumi, ecaphuna izinqubomgomo zesivumelwano sobukhosi esingalungile.
Ukuze nje ubuyise izinsiza zabasabalalisi (cishe u-$50 ngonyaka), abadlali badinga ukuzuza imidlalo eyi-13500. Kepha lokhu akuwona umsebenzi olula, uma kubhekwa i-algorithm ye-Spotify nika kuqala amathrekhi asuka kumalebula amakhulu.
Emiphumeleni yosesho, umculo ozimele ohlangabezana ngokugcwele nesicelo somsebenzisi unokubaluleka okuphansi. Awekho cishe amaciko azimele ezinhlwini zokudlalayo ezizenzakalelayo nezincomo, futhi cishe akunakwenzeka ukuthola "ekhasini eliyinhloko" ngaphandle kwenkontileka neyodwa "Yabathathu Abakhulu" (UMG, Sony noma Warner).
Photography /Vula
Kulo mongo, isinqumo senkampani ngonyaka odlule sokwethula isevisi eqondile yokulanda umculo sibonakale njengesinyathelo esiya kubadali abazimele. Kodwa banquma ukungasithuthukisi lesi sinyathelo.
Yini abanye abanayo
Nakuba i-Spotify ibhekene nokugxekwa komphakathi kokukhanselwa kwe-Direct Upload, izinsiza ezengeziwe zicabanga ukushintshela kule sistimu. Isibonelo, isiteji se-Bandcamp. Waqale wathuthukisa umkhiqizo ngokubambisana okuqondile nabaculi abazimele engqondweni. Noma ubani angalayisha umculo wakhe endaweni yesikhulumi futhi awusabalalise mahhala. Uma umculi enquma ukuthengisa umsebenzi wakhe, i-Bandcamp izigcinela iphesenti lokuthengisa. Lolu uhlelo olusobala, futhi namalebula aphakathi nendawo asebenza nalo.
I-Soundcloud yethule uhlelo olufanayo ngomzamo wokubuyela kusiko le-DIY elenze inkundla yaduma. Amaciko avumelane nemibandela ye-Soundcloud Premium anikezwe ithuba lokwenza imali ngokusakazwa kwemisebenzi yawo. Kodwa naye wagxekwa.
Ngaphansi kwalesi sivumelwano, lo mculi uyavuma ukuthi angayimangaleli inkundla uma ethola ukuthi yenze imali ngokungekho emthethweni ngomculo wakhe phambilini. Ngaphezu kwalokho, ukudlala ngaphandle kwamazwe ayisishiyagalolunye "enziwe imali" ngeke kuhambisane nombhali.
Yini ekhona kubalaleli?
Zonke lezi zindaba zengeza uphethiloli emlilweni wokuncintisana phakathi kwezinsizakalo zokusakaza, okufanele zithinte ikhwalithi yazo. Umuntu angathemba kuphela ukuthi izithakazelo zababhali ngeke zilimale.
Izinto zethu zokufunda ezengeziwe:
PS Isitolo sethu ΠΈ
Source: www.habr.com