Ukuqonda ngamamethrikhi: ukuthi ngawaqonda kanjani ukuthi amamethrikhi ayini nokuthi iyini ubuhle bawo obuyinhloko

Amamethrikhi angama-bullshit, usho, futhi uzobe uqinisile. Entweni ethile.

Impela, uma kukhulunywa ngamamethrikhi, i-metric yokuqala efika engqondweni ithrafikhi.

Abantu abaningi bathanda ukuzindla amahora amaningi bebuka igrafu yethrafikhi yewebhusayithi yabo.

Yeka ukuthi kumnandi kanjani ukubuka umugqa weqa - emuva naphambili, emuva naphambili... Futhi kubanda nakakhulu uma ithrafikhi yesayithi ikhula ngokuqhubekayo.

Khona-ke ukufudumala okujabulisayo kusakazeka emzimbeni wonke futhi ingqondo indiza ibheke ezulwini ilindele imana lasezulwini.

Ah, yeka injabulo, yeka injabulo!

Futhi noma isithombe sidabukisa...

Namanje awukwazi ukususa amehlo akho eshadini, kuyalutha kakhulu.

Kubonakala sengathi kunencazelo eyimfihlo efihliwe emidwebeni. Kakhudlwana, futhi isithombe sizodalula izimfihlo zaso futhi sikutshele indlela elula nephumelelayo yokuheha inani elikhulu lamakhasimende. Futhi-ke imali izogeleza nakanjani njengomfula.

Kodwa empeleni, ukuba khona kuyimethrikhi evamile “emnandi (eyize)” engenayo incazelo ewusizo.

Futhi lawa iningi lamamethrikhi. Ngokuyisisekelo, wonke amamethrikhi owabonayo anoshukela. Futhi yingakho amamethrikhi enegama elibi njengokumosha okungenanjongo kwesikhathi nomzamo.

Kodwa eqinisweni lokhu akunjalo nhlobo. Amamethrikhi alungile ahlinzeka ngolwazi olubaluleke kakhulu futhi ngezinye izikhathi oluyigugu lwebhizinisi nephrojekthi.

Ibhonasi eyinhloko nenjongo yamamethrikhi ukuthi akwenza kube nokwenzeka ukuphatha ibhizinisi lakho noma iphrojekthi.

Unganquma kanjani ukuthi imethrikhi yimbi?

Ake sibheke isibonelo esilula kakhulu - ijubane lemoto.

Ngicela ungitshele ukuthi kusho ukuthini isivinini...

100 km/h?

Hm...

Hm...

Ngakho kusho ukuthini?

Ngicabanga ukuthi mhlawumbe uziqagele ukuthi... akusho lutho!

KULUNGILE. Manje umbuzo wesibili:

Ingabe u-100 km/h muhle noma mubi?

Hm...

Akekho oyedwa noma omunye?

Kulungile!

Ijubane liyimethrikhi engenamsebenzi futhi eyisiphukuphuku. Ngaphandle uma, kunjalo, usebenzisa yona ngokwakho. Ihlanganiswe namanye amamethrikhi, ingasho okuthile, kodwa ngokwayo, ngokuqinisekile ayisho.

Ithrafikhi yesayithi ijubane elifanayo ncamashi.

Yingakho kungenalo neze iphuzu lokubloma phambi kweshadi lethrafikhi yesayithi. Angeke akwembulele imfihlo yempilo. Uyaqonda manje?

Imaphi amamethrikhi amahle?

Ngokwesibonelo, Churn rate. Le metric ikutshela ukuthi mangaki amakhasimende ashiye inkampani/isayithi unomphela ngokuhamba kwesikhathi.

Isilinganiso sokushintsha = 1% sithi silahlekelwa kuphela u-1% wamakhasimende. Labo. Asikaze silahlekelwe muntu.

Uma i-Churn rate = 90%, lokhu kusho ukuthi silahlekelwa cishe yiwo wonke amakhasimende ethu. Kubi!

Uyawubona umehluko phakathi kwale methrikhi nesivinini?

I-Churn rate iyimethrikhi enengqondo ephendula umbuzo wokuthi kukhona okuhle noma kubi. Futhi awudingi ukuqagela ukuthi kusho ukuthini.

Lena imethrikhi ezikhulumelayo!

Futhi manje sesilungele ukuthatha isinyathelo esiphuthumayo sokunciphisa ukuxova kwamakhasimende.

Kungakho amamethrikhi anjalo abizwa ngokuthi angasebenza. Ngoba bakhuthaza isenzo.

Umbandela "wobumnandi" bamamethrikhi

Kukhona indlela elula yokunquma ukuthi imethrikhi "yize".

Iningi lamamethrikhi aphelele, okufana nethrafikhi, inombolo yokulandwa, inombolo yokuthwitha kabusha, inombolo yama-imeyili/ababhalisile, inombolo yokuthandwa, njll. zishizi.

Amamethrikhi ahlobene, anesisindo avamise ukusebenza. Kodwa akuzona zonke!

Ngokuqondene namamethrikhi ekhwalithi, asikho isiqiniseko lapha, ngoba ukuhlola kwekhwalithethivu ngokwako akukwazi ukuba nembe futhi kungabi lukhuni.

Kodwa ngakolunye uhlangothi, ukusebenziseka kohlelo kungase futhi kufanele kuhlolwe ngokunembile ngeleveli yombono wabasebenzisi bokugcina hhayi okunye.

Ungafinyelela kanjani kumamethrikhi ngokujwayelekile?

Into yokuqala okudingeka uyenze ukushintsha ingqondo yakho.

Akudlalwa.

Wonke umuntu(!) ohlangana namamethrikhi, okokuqala nje uqala ukubheka isizathu sokuba kuwo. Kodwa ngeke bakubonise, ngeshwa.

Amamethrikhi afana nerula elijwayelekile esikala ngalo yonke into esiyifunayo.

Awubheki isizathu sokuba khona kumbusi ojwayelekile wokhuni, akunjalo?

Ukuthola injongo yokuphila emgqeni yilokho okubizwa ngokuthi “indlela ephansi phezulu.”

Ukuze usebenze ngamamethrikhi ngendlela efanele, udinga ukushintsha i-paradigm futhi uqale ukusebenza ngenye indlela, ukusuka phezulu kuye phansi.

Labo. qala wenze isenzo esithile, bese usebenzisa amamethrikhi ukukala umphumela ophuma kukho.

Amamethrikhi kufanele asetshenziswe njengesihloko esijwayelekile ukuze kulinganiswe futhi kungenziwa lutho.

Cabanga ngala mazwi.

Linganisa umthelela wezenzo zakho usebenzisa amamethrikhi, kunokusungula izenzo ezisekelwe ekufundweni kwerula yokhuni.

Le ndlela ibizwa nangokuthi “I-Hypothesis->Measurement”.

Kulungile, lokhu kucacile.

Umbuzo No. 2: “Yini ngempela okufanele ikale? Ungawathola kanjani amamethrikhi alungile?

Ungadala kanjani isethi yakho yamamethrikhi?

Ngemva kokungena ku-inthanethi, cishe uzothola inqwaba, noma amakhulu amamethrikhi ahlukene esihlokweni esifanayo.

Isibonelo, ungathola cishe amamethrikhi ekhwalithi yesofthiwe ayikhulu. Lokhu kufaka phakathi amazinga e-GOSTR-ISO, amamethrikhi abalwe ku-SonarQube, ezinye izinketho zokuzibhalela, kanye namamethrikhi "ekhwalithi" asekelwe ekubuyekezweni komsebenzisi.

Ngakho yiziphi okufanele zisetshenziswe futhi yiziphi ezingekho?

Indlela engcono kakhulu iwukuqondiswa "inani eliyinhloko."

I-OMTM (One Metric That Matters)

Ake sithathe isibonelo.

Kuyacaca ukuthi uma ufuna ukuthuthukisa ikhwalithi yomkhiqizo wakho wesofthiwe, khona-ke ungakwazi ukukala le khwalithi ngezindlela ezahlukene.

Ikhwalithi ayigcini nje ngenani lamaphutha. Uma ubheka ikhwalithi iyonke, khona-ke lokhu:

inani lezehlakalo embonini,
kulula ukuyisebenzisa nokubona kalula,
isivinini somsebenzi,
ukuphelela kanye nokufika ngesikhathi kokuqaliswa kokusebenza okuhleliwe,
ukuphepha.

Kunemibandela eminingi futhi akunakwenzeka ukusebenza ngazo zonke ngesikhathi esisodwa. Bakwenza kalula nje: bakhetha eyodwa, umbandela obaluleke kakhulu okwamanje, futhi basebenze ngawo kuphela.

Le ndlela ibizwa nge-OMTM (One Metric That Matters) - One (Single) Important Metric.

Kunengqondo ngekhwalithi yesofthiwe ye-OMTM ukukhetha inombolo yezigameko ezibucayi (ezibalulekile nezibucayi) endaweni yezimboni.

Ezitolo eziku-inthanethi, awudingi nhlobo ukucabanga nge-OMTM - ivolumu yokuthengisa noma inzuzo (kuya ngesinqumo sakho).

Le Metric Ebalulekile Eyodwa izoba inani eliyinhloko lesethi yakho yamamethrikhi. Futhi isethi yabo yokugcina izoncika kuyo.

Inani Ngaphakathi

Ngokuvamile baqala ukuhlanganisa isethi yamamethrikhi “ngaphandle kokuluhlaza,” ngokuhlola i-inthanethi futhi bakhethe izinketho ezingcono kakhulu kulokho abakuthola ngokuvumelana nesimiso: “Oh! Lokhu kuzosifanela!”

Njengoba uqonda, lena akuyona indlela engcono kakhulu, akunjalo?

Kodwa unquma kanjani ukuthi iyiphi imethrikhi okufanele uyithathe futhi iyiphi ongayithatha?

Isibonelo, izinhlobo ezahlukene zokuguqulwa komsebenzisi zivame ukukalwa.

Kodwa kungani belinganisa abasebenzisi hhayi enye into? Uke wacabanga ngalo mbuzo?

Ngokwemvelo, ikhona impendulo.

Ake sibheke isitolo se-inthanethi njengesibonelo esilula ukusiqonda.

Ake sithi ufuna ukukhulisa ukuthengisa kwakho. Imaphi amamethrikhi ozowadinga kulokhu? Indlela yokubhekana nalokhu?

Kukhona indlela eyodwa elula, enengqondo futhi esebenzayo. Konke kuhamba kahle uma uphendula lo mbuzo:

UBANI OKHIQIZA INANI?

Sisebenza ngokusekelwe kumthamo wokuthengisa, akunjalo? Sifuna ukuyandisa, akunjalo?

Ubani futhi yini okudingeka ithonywe ukuze kwandiswe ukuthengisa?

Yiqiniso,

isidingo sokuthonya imbangela -
kulowo “okhiqiza” inani.

Ubani owenza imali esitolo se-inthanethi? Iphumaphi imali?

Kulula kakhulu: kusuka kumakhasimende.

Kukuphi lapho esitolo esiku-inthanethi lapho ungathonya khona amakhasimende?

Yebo, noma kuphi!
Kulungile. Kuzo zonke izigaba zomjikelezo wempilo yekhasimende.

Ukumela umjikelezo wokuphila, kulula ukwakha okuthiwa. "ifaneli" yokuhamba kweklayenti ngenqubo.

Isibonelo sefaneli yesitolo se-inthanethi:

Kungani lokhu kunjalo? Ngoba amakhasimende alahleka ngokuqondile lapho esuka kwesinye isinyathelo sefaneli eya kwesinye.

Ngokwandisa inani lamakhasimende kunoma yiliphi izinga lefaneli, sikhulisa ngokuzenzakalelayo umthamo wokuthengisa owumphumela.

Isibonelo esilula.

Imethrikhi "Yenani Lokulahla Inqola" ibonisa izinga lokuguqulwa ukusuka enqoleni yokuthenga ukuya ku-oda eliqediwe.

Ake sithi ngesikhathi sokulinganisa kokuqala uthole ukuthi amabhasikidi angama-90% alahlekile, i.e. Kobhasikidi abayi-10, kwenziwa i-oda elilodwa kuphela.

Ngokusobala kukhona okungalungile ngekalishi lokuthenga, akunjalo?

Ukuze kube lula, sizocabanga ukuthi inani le-oda elilodwa lingama-ruble ayi-100. Lokho. umthamo wokugcina wokuthengisa uzoba ama-ruble ayi-100 kuphela.

Njengomphumela wokuthuthukiswa kwezinqola, iphesenti lezinqola ezilahliwe lehle ngo-10% laya ku-80%. Lokhu kubukeka kanjani ngezinombolo?

Kobhasikidi abayi-10, ama-oda ama-2 aqala ukufakwa. ruble 100 * 2 = 200 ruble.

Kodwa lokhu kukhuphuka kwevolumu yokuthengisa ngo-100%! Ibhingo!

Ngokwandisa ukuguqulwa kwesinyathelo sakho ngo-10% nje kuphela, ukhulise ivolumu yakho yokuthengisa ngo-100%.

Kumnandi!

Kodwa kunjalo impela.

Ingabe usuyaqonda manje ukuthi buyini ubuhle bamamethrikhi akhiwe ngendlela efanele?

Ngosizo lwabo ungakwazi ukufeza umthelela omuhle ezinqubweni zakho.

Ngesitolo esiku-inthanethi, yonke into ilula impela, kepha konke lokhu kungadluliselwa kanjani, ngokwesibonelo, kukhwalithi yomkhiqizo wesoftware? Yebo kuyafana ncamashi:

1. Sikhetha inani eliwumongo esisebenza ngalo. Isibonelo, sinciphisa isibalo sezigameko embonini.
2. Siyaqonda ukuthi ubani futhi yini ekhiqiza leli nani. Isibonelo, ikhodi yomthombo.
3. Sakha ifaneli yomjikelezo wokuphila wekhodi yomthombo futhi simise amamethrikhi esinyathelweni ngasinye sefaneli. Konke.

Lapha, isibonelo, yimaphi amamethrikhi ekhwalithi angatholwa (ngaphezulu kwekhanda lami)...

Inkomba yenani:

• Ukuminyana kokulimala kwezimboni ngemigqa eyi-1000 yekhodi

Amamethrikhi asuselwe kumjikelezo wempilo yekhodi yomthombo:

• ingxenye yokuhlanganiswa okungaphumelelanga,
• ukufakwa kwe-autotest,
• iphesenti lokuhlola okuzenzakalelayo okungaphumelelanga,
• izinga lokuhluleka kokuthunyelwa.

Amamethrikhi asuselwe kumjikelezo wokuphila onesici:

• Dynamics yokutholwa kokukhubazeka,
• Amandla okulungisa,
• dynamics of rediscovery,
• ama-dynamics of defect defects,
• isilinganiso sesikhathi sokulinda ukulungisa,
• isilinganiso sesikhathi sokulungisa.

Imiphumela

Njengoba ubona, isihloko samamethrikhi sibaluleke kakhulu, siyadingeka futhi siyathakazelisa.

Ungawakhetha kanjani amamethrikhi alungile:

Khetha i-OMTM, cabanga ngevelu yayo eyinhloko, bese ukala abakhiqizi balelo nani.

Yakha amamethrikhi ngokusekelwe kufaneli yomjikelezo wempilo yomkhiqizi.

Gwema ukusebenzisa amamethrikhi aphelele.

Yini enye ongayifunda kulesi sihloko

Isihloko samamethrikhi saba nedumela ngemva kokunyakaza kwe-Lean Startup, ngakho-ke kungcono ukuqala ukufunda emithonjeni eyinhloko - izincwadi ezithi "I-Lean Startup" (ihunyushwe olimini lwesiRashiya - "Business from Scratch. The Lean Startup Method" ku-Ozon) kanye nokuthi “Lean Analytics” (akukho okuhunyushiwe, kodwa incwadi ngesiNgisi ithengiswa ku-Ozon).

Olunye ulwazi lungatholakala ku-inthanethi ngisho nangesiRashiya, kodwa, ngeshwa, incwadi ebanzi ayikatholakali ngisho nasengxenyeni yaseNtshonalanga.

Phela, manje kukhona ngisho "ochwepheshe bomkhiqizo" ngamunye umsebenzi wabo uwukwakha uhlelo olufanele lwamamethrikhi omkhiqizo wabo futhi baphakamise izindlela zokuwathuthukisa.

Yilokho kuphela.

Uma i-athikili ikusize ukuthi uqonde kangcono ingqikithi yenkinga, umbhali angabonga ngokuthi "ukuthanda" nokuphinda uthumele.

Source: www.habr.com