"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi

β€œNgaphambi kweBlack Friday 2018 konke bekuhamba kahle. Bese... izinyanga ezi-2 zokungalali ebusuku, sifuna izixazululo nemibono yokuhlola.” Imeyili marketer U-Ivan Ovoshchnikov usitshele indlela yokulondoloza incwadi yezindaba enababhalisile abayisigidi, okuthe ngenxa yezizathu zobuchwepheshe kugcine kugaxekile.

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi

Sawubona, nginguVanya, umkhangisi we-imeyili kwa-DreamTeam. Ngizokutshela ukuthi, ngemva koLwesihlanu Olumnyama, ngikhiphe kanjani uhlu lwamakheli olunesisekelo sezigidi kugaxekile.

Konke kwaqala ngalokhu:

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Isithombe-skrini esivela ku-Google Postmaster. Kusukela ekupheleni kukaNovemba, isithunzi se-IP siwohlokile futhi zonke izinhlamvu zaqala ukuphelela kugaxekile

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Kwenzeka okufanayo ngesithunzi sesizinda

Ngizokutshela ukuthi kungani konke lokhu kwenzeka nokuthi siyixazulule kanjani inkinga.

Ulwazi oluyisingeniso mayelana nenkampani

Iqembu eliyiphupho - inkundla yokudlala yamazwe ngamazwe. Amakhulu ezinkulungwane zabadlali bamageyimu bathola ozakwethu bamaqembu lapha (isibonelo, ku-CS:GO noma i-Apex Legends), bathuthukise amakhono okudlala futhi bathole imali nge-e-sports.

  1. IJografi: umhlaba. Ngokunembayo: iYurophu, i-USA, iCanada, i-Australia, i-CIS.
  2. Isisekelo: β‰ˆ 1 ababhalisile.
  3. Inkundla: eSports.
  4. Kuma-imeyili sisebenzisa izinsiza ezi-3, amakheli e-IP angu-4, izizinda eziyinhloko ezingu-2 nezizinda ezingaphansi ezingu-2.

Kungani kunamasevisi amaningi kangaka namakheli e-IP?

Wonke amasevisi nezizinda ziyadingeka ngezinjongo ezahlukene:

  • Sisebenzisa isevisi yokuposa eyodwa kokuqukethwe kanye nezinhlamvu zezinhlamvu. Sithumela ngezizinda ezingaphansi ezi-2 kanye nekheli le-IP elivamile.
  • Sisebenzisa isevisi yesibili ekuthengiseni nasezincwadini zesevisi. Sithumela ngesizinda esihlukile nekheli le-IP elizinikele.
  • Sisebenzisa isevisi yesithathu ekuthumeleni i-cryptocurrency kusisekelo esifudumele. Izihlungi zabahlinzeki be-imeyili azizithandi kakhulu lesi sihloko futhi zivame ukuthumela ama-imeyili mayelana ne-cryptocurrency kugaxekile. Kodwa konke kuhamba kahle nge-imeyili yethu: i-database iqoqwe ngefomu lokubhalisa, futhi ezincwadini kukhona ithuba lokuzikhipha ohlwini. Kudingeka isevisi ehlukile nekheli le-IP kumshwalense.

Izinhlobo zama-imeyili

Sithumela izinhlobo ezi-4 zama-imeyili:

  1. Imiyalezo yokuqukethwe mayelana nemidlalo. Isibonelo, izibuyekezo zenkundla nezindaba ezivela emhlabeni we-eSports
  2. Qalisa izinhlamvu. Isibonelo sesiqhumiso: umsebenzisi akakangeni kunkundla inyanga yonke, simthumelela i-imeyili emkhumbuza ngathi.
  3. Izincwadi zokwenziwayo: izinkokhelo, izimo ze-oda, njll.
  4. Izinhlamvu zokuqukethwe mayelana ne-cryptocurrency. Imibiko yokuthi yimuphi umsebenzi esiwenzile, kuphi futhi yiziphi izincwadi ezishicilelwe mayelana ne-cryptocurrency yethu.

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Incwadi yesibonelo

NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha

Okokuqala, okuqukethwe bese ucupha izizinda ezingaphansi kanye ne-IP

Sichithe uLwesihlanu Olumnyama ngokunamandla: sithumele ama-imeyili angu-7 kuso sonke isizinda. Sikuthumelele isithembiso sokuthenga ukubhalisa kwethu kwe-premium ngesaphulelo esikhulu. Yonke indawo umusho ofanayo, kodwa ngamagama ahlukene. Okunye bathi singakanani isikhathi esisele kuze kuphele ukukhushulwa.

Isizinda esingaphansi kanye ne-IP kwafudumala - idumela labo alizange lihlupheke kakhulu:
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Kwakukhona idumela eliphezulu, kodwa laba isilinganiso. Akubalulekile

Ngemva nje kweBlack Friday, nginqume ukuxhuma uchungechunge olusha lwezibangeli. Sisebenzise i-IP evamile enesizinda esingaphansi kwama-imeyili wokuqukethwe.

Enkonzweni yokuposa (kumele ngisho ngaso leso sikhathi, hhayi i-UniSender) ababhalisile bebesohlwini oluhlukile. Kulolu hlu ngalunye, ungakha amasegimenti (isibonelo, ngezwe ohlala kulo). Ngikhethe ingxenye engiyifunayo futhi ngayingeza ku-automation. Kodwa ngenxa yenkinga yezobuchwepheshe, bonke othintana nabo ohlwini baphelela lapho. Sithumele ama-imeyili aphindwe izikhathi ezingu-20 kunalokho obekufanele sikwenze.

Ngixhumane nosekelo lobuchwepheshe futhi inkinga yaxazululwa. Kepha izinhlamvu sezihambile, futhi lokhu kwathinta isithunzi:
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Isizinda nesithunzi se-IP sehle saya phansi kakhulu

Ukusekelwa kwezobuchwepheshe kwensizakalo kumane kuxazulule inkinga. Okwenzekile akuchazwanga.

Izincwadi zezindaba ze-Cryptocurrency zazilandela ngogaxekile

Ngizoqala ngaso leso sikhathi ngesithombe-skrini sesithunzi se-IP:
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Isithunzi sezincwadi zezindaba kanye ne-cryptocurrency yehla kakhulu ekupheleni kukaNovemba

Isithunzi saba sibi kakhulu ngoDisemba 1. Kodwa yonke into ilula lapha - sithenge amakheli e-IP azinikele angu-2 futhi, njengoba kwenzeka, isevisi yethu yokuposa ayizange iwafudumeze (noma awafudumeze kahle).

Okokugcina ukuwa bekuyizincwadi zesevisi nezokuthengiselana.

Maphakathi noDisemba, i-Google ivele yanquma ukuthi ugaxekile uvame ukuthunyelwa besuka esizindeni sethu. Lokhu kubonakala ngokuncipha okukhulu kwamanani avulekile:
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Izinga elivulekile lesevisi nama-imeyili okwenziwayo lehle izikhathi ezingaphezu kwezingu-2

Noma kunjalo, idumela lesizinda ne-IP lalisezingeni elihle kakhulu.
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Ukuthunyelwa kweposi kugcine kungogaxekile naphezu kwedumela elihle lesizinda ne-IP

Unqume kanjani nokuthi uchithe isikhathi esingakanani kukho?

Ake sisuke kokulula siye kokuyinkimbinkimbi.

Izincwadi zokwenziwayo nezesevisi

Abenzanga lutho. Ngokujulile, sivele salinda. Ngenxa yalokho, ngemva kwamaviki ama-2 amanani avulekile ancipha futhi konke kwaba kuhle futhi. Bakuhlanganise "kwezinto ezingezinhle" ze-Google.
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi

Izindaba mayelana cryptocurrency

Safudumeza ikheli le-IP elisha, sithumela izincwadi ezithamelini ezifudumele kuphela. Njengomphumela, i-imeyili yesibili evela ekhelini le-IP elisha inikeze izinga eliphezulu lokuvula.
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Imiphumela ku-UniSender. Kakade i-imeyili yesibili evela ku-IP entsha inikeze ukuvuleka okungu-41%.

Izilaleli ezifudumele esimweni sethu ngabatshalizimali. Batshala imali yabo emsebenzini wethu, ngakho bayakujabulela ukufunda imibiko yethu ngezincwadi.

Indlela i-IP efudumele ngayo. Ngenyusa inani lama-imeyili engiwathumele ngo-10% nsuku zonke, ngiqala ngo-2000. Le ndlela ichazwe ngokuningiliziwe kweyami isihloko mayelana nokufudumala kwesizinda ku-UniSender blog. Kafushane, ngizosho ukuthi ngihlukanisa izindlela ezi-3 zokufudumala: ephephile futhi ehamba kancane, esheshayo futhi eyingozi, futhi ephakathi ngesivinini nobungozi. Le ndlela iphephile.

Izingcupho kanye nama-imeyili wokuqukethwe

Lapha bebefuna ukuxhuma uchwepheshe futhi bathenge ikheli elisha le-IP ngesizinda esisha esisha, kodwa...

Isixazululo saba lula - kwakudingeka ukufudumala isizinda esidala nekheli le-IP. Nganginombono wokuthi lokhu kungasebenza, futhi kwasebenza. Safudumeza izizinda ezingaphansi kanye nama-IP ngendlela ephephile efanayo.

Njengomphumela walokho, sithathe bonke abasebenzisi abavule okungenani i-imeyili eyodwa yama-Black Friday futhi bathumela ama-imeyili wokuqukethwe angu-1. Incwadi yezindaba yokuqala isuke esizindeni esingaphansi kokuqukethwe, eyesibili isuka ezizindeni ezingaphansi kweziqalisi.

Ngemuva kwalokhu kuthunyelwa kwe-imeyili okungu-2 sithole idumela eliphezulu lezizinda ezingaphansi kanye namakheli e-IP. Sabuyela emiqulwini edlule futhi saqhubeka nokuposa.
"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Ngenxa yokufudumala, isithunzi se-IP siye saba ngcono kancane kancane

"NgoNovemba 2018, sathola ugaxekile kuyo yonke imikhakha." Indlela engikhiphe ngayo ama-imeyili kugaxekile enkampanini enesizindalwazi sezigidi
Kwenzeka okufanayo ngesithunzi sesizinda

Yilokhu okwenzekayo uma uthumela ama-imeyili amaningi kakhulu kuyo yonke isizindalwazi sakho. Kodwa ngisho nalesi simo esasibonakala singenathemba saxazululwa.

Kuso sonke lesi simo ngenze iziphetho ezi-3.

Iziqalisi zokuhlola. Ngaphambi kokwethula izibangeli ezintsha ezizenzakalelayo (ngokwesibonelo, ukuhlukaniswa ngokwezwe, njengesibonelo sami), kwakudingeka ukuhlola inani labantu ababezothunyelwa kubo. Ukuze wenze lokhu, ku-automation kwakudingeka ukwengeza ipharamitha "linda usuku o-1 (noma kancane kancane)", bheka ukuthi bangaki abantu abazongena ku-automation bese bexhuma izinhlamvu noma babike iphutha.

Thumela kuphela kusuka ku-IP efudumele. Kufanele uhlale uhlola ukuthi ingabe ikheli le-IP elithengiwe kumhlinzeki lifudunyeziwe yini. Uma kungenjalo, yifudumeze ngokwakho. Okuningi mayelana nalokhu lapha ΠΈ lapha.

I-Gmail kwesinye isikhathi igangile. Kungase kuvele kwehlise isithunzi sesizinda sakho ne-IP ophahleni. Uma wazi ngokuqinisekile ukuthi awuyena ugaxekile (izinhlamvu zakho zinamanani avulekile ahloniphekile) futhi uma, ngisho negama eliwile, ababhalisile bakho baqhubeka nokufunda izincwadi zakho, vele ulinde amasonto ambalwa - isithunzi sakho sizobuyiselwa. Kodwa phakathi nalesi sikhathi kungcono ukungakhulisi ivolumu yokuposa.

Source: www.habr.com

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