Angiqondi ukuthi ngifunani. Umsebenzisi angazihlela kanjani izimfuneko ze-CRM?

“Lapho othile ethinta isiphambano, ibhere ipentshisi kufanele likhale”* mhlawumbe iyimfuneko enhle kunazo zonke engake ngahlangabezana nazo (kodwa, ngenhlanhla, ayizange isetshenziswe). Yakhiwe isisebenzi esinesipiliyoni seminyaka engu-12 enkampanini eyodwa. Uyakuqonda ukuthi yini ayidingayo (phendula ekugcineni)? Indawo yesibili yokuzethemba ithathwa yilokhu: “Inkokhelo kufanele yethulwe ngokwesifiso sami, isifiso sivezwa kumakhalekhukhwini”**.

Ngempela, abasebenzisi abakude ne-IT ngokuvamile abakwazi ukwenza izidingo zabo futhi baziphathe ngendlela eyinqaba nonjiniyela. Ngakho-ke, sinqume ukubhala i-athikili efinyeleleka kuwo wonke umuntu: izosiza abasebenzisi abajwayelekile namabhizinisi okungewona awe-IT ukuthi bakhe izidingo kalula, kodwa kithi, ochwepheshe be-IT, yisihloko sokuxoxa nokwabelana ngolwazi.

Angiqondi ukuthi ngifunani. Umsebenzisi angazihlela kanjani izimfuneko ze-CRM?

Umsebenzisi ugwema umthwalo wemfanelo wezidingo

Uma ubheka izicelo ezibhalwa abantu ngeCRM ezinkundleni zokuxhumana noma emiphakathini eyisipesheli, kukhona okungamangaza ngakho. Kukhona okuthunyelwe okuningi okuthukuthele mayelana neqiniso lokuthi akunakwenzeka ukuthola i-CRM yokuthengisa isikhathi eside, ukusatshalaliswa kwamafutha omshini, i-ejensi yokukhangisa yangaphandle, njll. Futhi uma umuntu enza ukuthengiswa kwe-wholesale, khona-ke bafuna inguqulo ye-CRM Seno futhi akukho okunye. Kodwa ngesikhathi sokuxhumana nomthengisi, izicelo ezinjalo ngandlela-thile ziyanyamalala, ngoba umuntu okhetha i-CRM ugxila esihlokweni futhi uyaqonda ukuthi yesimanjemanje. Izinhlelo ze-CRM bayakwazi ukuxazulula izinkinga cishe kunoma yiliphi ibhizinisi - akuyona indaba yenguqulo yemboni, kodwa yezilungiselelo kanye nokuguqulwa komuntu ngamunye. 

Ngakho zivelaphi izimfuno ezinganele?

  • Isizathu esiyinhloko - ukungaqondi kahle ingqikithi yesistimu ye-CRM njengobuchwepheshe. Noma yiluphi uhlelo lwesimanje lwe-CRM ngokuyisisekelo lunamathebula amaningi ahlukene axhunywe izinkambu ezibalulekile ezinamavelu athile (labo abangajwayelene ne-DBMS, kodwa abake basebenza ne-MS Access, bazokhumbula kalula lokhu kubonwa). Isixhumi esibonakalayo sakhelwe phezu kwalawa mathebula: ideskithophu noma iwebhu, akwenzi mehluko. Lapho usebenza nge-interface, empeleni usebenza nalawo mathebula afanayo. Njengomthetho, imisebenzi yanoma yiliphi ibhizinisi ingaxazululwa ngokwenza ngokwezifiso isikhombimsebenzisi, ukudala izinto ezintsha nokuxhumana okusha, kuyilapho ngasikhathi sinye kuqinisekisa ukunengqondo kokuxhumana kwabo. (ukubuyekeza). 

    Yebo, kwenzeka ukuthi insimu yenkampani yomsebenzi idinga izixazululo ezikhethekile: imithi, ukwakhiwa, indawo yokuhlala, ubunjiniyela. Banezixazululo zabo ezikhethekile (Ngokwesibonelo, RegionSoft CRM Media ngokubamba ithelevishini nomsakazo kanye nabaqhubi bezokukhangisa bangaphandle - ukuhlela abezindaba, ukusebenza ngamashidi okufakwa nezitifiketi ezisemoyeni, nokuphathwa kokubekwa kokukhangisa kwenziwa ngendlela ekhethekile.). 

    Kodwa ngokuvamile, amabhizinisi amancane angasebenzisa uhlelo lwe-CRM ngisho nangaphandle kokuguqulwa futhi ahlanganise zonke izidingo zomsebenzi wokusebenza. Impela ngoba i-CRM iyadalwa njengesixazululo sendawo yonke sokuzenzakalela kwebhizinisi. Futhi ukuthi kuzosebenza kanjani enkampanini yakho kuncike ekutheni icushwe kanjani futhi igcwaliswe ngedatha (isibonelo, i-RegionSoft CRM inamathuluzi amaningana apholile angashintshwa ncamashi nezidingo zebhizinisi elithile ngisho neminyango yalo: umhleli wenqubo yebhizinisi , umshini wokubala owenzeka ngokwezifiso wokwakha izibalo zamapharamitha womkhiqizo, indlela yokusetha ama-KPI ayinkimbinkimbi - futhi lezi izindlela ezifanele zanoma iyiphi inkampani).

  • Ummeleli webhizinisi uyazi nge-CRM kwabanye, umbono usekelwe ekuhlangenwe nakho okungalungile kwabanye. Ukholelwa ukuthi kuzokwenzeka okufanayo kuye, engasoli ukuthi umngane wakhe akasoze athi "angizange ngiyiqonde i-CRM" noma "Ngangicindezela imali yokuqaliswa nokuqeqeshwa, futhi manje ngiyahlupheka", cha, uzosola umthuthukisi noma umdayisi "ungithengisele le CRM", "ngiyithengise ezihlahleni", njll. Laba bafana bavame ukunquma ukuthi umthengisi kufanele achithe amahora esikhathi somsebenzi mahhala ngokuphelele (Angiqondi ukuthi kungani bengafuni ukunakekelwa kwamahhala kanye nokuwashwa kwezimoto nsuku zonke kumkhiqizi noma umdayisi, kodwa ngokuzithoba bakhokhe izindleko zesondlo kumthengisi osemthethweni..
  • Amakhasimende angaba khona akholelwa ukuthi njengoba kukhona umuntu emakethe onikeza i-CRM mahhala (ngenqwaba yemikhawulo nama-asterisk), wonke umuntu kufanele avele anikeze amasistimu e-CRM. Cishe abantu abangu-4000 basesha i-CRM yamahhala ku-Yandex njalo ngenyanga. Abathemba ngakho akucacile, ngoba empeleni, noma iyiphi i-CRM yamahhala, uma yakhelwe abantu abangaphezu koyedwa, inguqulo yedemo ehlutshiwe kanye nethuluzi lokumaketha.

Zikhona ezinye izizathu, kodwa lezi zintathu ziphuma phambili ngomphetho obanzi. Kunzima kakhulu ukusebenza namakhasimende anjalo, ngoba asevele enesithombe esakhiwe se-CRM efanelekile ngokombono wawo futhi avame ukulindela impendulo yombuzo wawo njengokuthi: "Cha, unganginika i-CRM yokuthengisa imishini yokuthengisa yesiqandisi. yomkhiqizo waseNyakatho noma kufanele ngishayele iJalimane futhi ngi-ode i-SAP? Ngesikhathi esifanayo, isabelomali sokuqaliswa kwe-CRM sanele kuphela ucingo oluya kulena eJalimane. Kuzwakala kubi kancane, kodwa empeleni, ukuya nesiphetho kubathuthukisi be-CRM akhiqizanga kangako kunokuxoxa ngezidingo nokulalela abaqalisi abanolwazi. 

Ungazakha kanjani izimfuneko?

Izidingo zokusebenza

Nquma ukuthi yini oyidingayo ukuze uthuthukise enkampanini - lokhu kuzoba yisidingo sakho esibalulekile Uhlelo lwe-CRM. Kunemisebenzi emine ejwayelekile izinkampani ezicabanga ngayo ukuthenga i-CRM. 

  1. Ukuthuthukisa ukusebenza kahle komsebenzi. Uma ithimba lokuthengisa endaweni yokuqala, kanye nenkampani yonke iyonke, igxilile ekuphatheni, ilahlekelwa imicimbi ebalulekile futhi ilahlekelwa amakhasimende, futhi ikhohlwe ukuqedela imisebenzi ngesikhathi, khona-ke usizo lohlelo ekulawuleni isikhathi nemisebenzi kuyadingeka. Lokhu kusho ukuthi phakathi kwezidingo zakho zokuqala kufanele kube ikhadi leklayenti elipholile, abahleli abahlukahlukene kanye nekhono lokuqoqa ngokushesha ulwazi ngamaklayenti kusizindalwazi esisodwa. Izidingo ezijwayelekile ezinhle. Kulesi sigaba, ungenza imfuneko eyengeziwe - ukuzenzekelayo kwezinqubo zebhizinisi, eziqondisa isimiso ebhizinisini lanoma yimuphi usayizi. 
  2. Ukunyuka kwevolumu yokuthengisa. Uma udinga ukuthengiswa okwengeziwe, ikakhulukazi ngesikhathi senhlekelele, ezungeza amakhanda ethu asele empunga kusuka ezinzwa, khona-ke unemisebenzi engaphansi ebalulekile: ukuqoqa ulwazi oluphelele mayelana neklayenti, ukuhlukaniswa kanye nokwenza kube ngokwakho izicelo kumakhasimende, umsebenzi osheshayo ngokucubungula ukuthengiselana kanye ifaneli yokuthengisa enolwazi. Konke lokhu kuyatholakala futhi kumasistimu ajwayelekile e-CRM.
  3. Ukulandelela ukusebenza kwabasebenzi (akufanele kudidaniswe nokulawula isikhathi sabasebenzi, asidlali kulo mkhakha!). Yilapho izinto ziba mnandi kakhulu. Ukuthola i-CRM ezoxazulula izinkinga ezimbili zangaphambilini kulula kakhulu, ukuthola i-CRM ene-KPIs kunzima kakhulu, ukuthola i-CRM nge-real, multi-criteria, indlela yokuhlaziya ye-KPI akulula neze (uma ubheka, thina babe I-RegionSoft CRM Professional 7.0 nangaphezulu, futhi iqukethe i-KPI). Uma isistimu ye-CRM oyikhethayo ingenalo uhlelo lwe-KPI, ungacela isithuthukisi esinjalo, kodwa cishe sizobiza kakhulu ngoba cishe iyimojuli ehlukile yanoma iyiphi isofthiwe.
  4. Ukuphepha. Uma uthi nhlá, i-CRM ayisebenzi kumathuluzi okuphepha enkampani. Kodwa i-automation ngaphandle kokuphathwa kwezokuphepha ibonakala ingenakufinyeleleka. Ngokuvamile, ukukhetha kwe-CRM kuqhutshwa isifiso somphathi sokuqeda ama-grey schemes, ama-kickbacks kanye namakhasimende "awo siqu" avela kubathengisi. Uhlelo lwe-CRM lugcina idatha, lusindisa isisekelo samakhasimende emizamweni yokukopisha nokudlulisela kwabanye abantu, ngenxa yokwehlukaniswa kwamalungelo okufinyelela, lusiza ukulawula ububanzi bamakhasimende nekhono lomsebenzi ngamunye. Futhi qaphela - ulawula futhi wenze umsebenzi womsebenzi ngokwawo uphephe, hhayi isikhathi sabasebenzi emsebenzini. 

Njengomthetho, izidingo azenzelwanga omunye wemisebenzi esohlwini, kodwa eminingana. Lokhu kulungile: njengoba i-CRM yesimanje kudala yaba yi-CRM++, kungani ungasebenzisi amakhono ayo hhayi nje emnyangweni wokuthengisa, kodwa kuyo yonke inkampani ngesikhathi esisodwa. Isibonelo, ikhalenda, ucingo, abahleli, amarekhodi ekhasimende kanye nezinqubo zebhizinisi zingasetshenziswa yibo bonke abasebenzi benkampani. Ngenxa yalokho, ithimba lonke liqoqwa kusixhumi esibonakalayo esisodwa. Indlela elungile, ikakhulukazi manje, ezimeni zomsebenzi oqhelile futhi okude kancane. 

Ngokufaka kuhlu imisebenzi oyidingayo futhi uyiqhathanise nezinqubo zangempela enkampanini, wenza izidingo zokusebenza ze-CRM. Indaba ayigcini kubo.

Izimfuneko ezengeziwe ze-CRM

Amabhizinisi amancane namuhla anesimo esinjalo ukuthi lezi zidingo ezengeziwe ziba ngokubaluleka okukhulu, ngoba i-CRM ngeke isebenze ngokushesha, kodwa udinga ukukhokha lapha futhi manje, izinsizakalo zomsebenzi zidinga ukuhlanganiswa ngokushesha, abasebenzi badinga ukuqeqeshwa ngokushesha. Sekukonke konke kuza ngezindleko. 

Uzilinganisela kanjani izindleko ze-CRM?

Besine isihloko esihle mayelana nezindleko ze-CRM, kodwa ibeka indlela yomhlaba wonke engasetshenziswa kubo bobabili usomabhizinisi oyedwa onabantu abangu-3 kanye no-opharetha we-telecom onabasebenzi abangu-1500. Kumabhizinisi amancane, isimo sibukeka sihlukile - futhi nangaphezulu, siyakunxusa ukuthi usibheke ngendlela ehlukile kule nkinga ekhona. 

Ngakho-ke, udinga i-CRM futhi unabasebenzi abayi-10 enkampanini yakho, ngamunye ofuna ukukuxhuma kumthombo owodwa wolwazi wenkampani - ake RegionSoft CRM Professional (asinalo ilungelo lokubuyekeza izinqumo zabanye abantu).

Uma unquma ukuthenga i-CRM, uzokhokha ama-ruble ayi-134 kuwo wonke amalayisensi kanye (kusukela ngoJulayi 700). Lokhu, ngakolunye uhlangothi, kuyindlela elungile: khokha futhi ukhohlwe, lezi zinkulungwane eziyi-2020 ngeke zikhule ngonyaka noma emithathu. Uma, ngokwesibonelo, uqasha i-CRM yefu, khona-ke ngenyanga yokuqala uzokhokha ama-ruble angu-134.7 kuphela, kodwa ngonyaka izobe isivele ibe yi-9000, kabili - 108, emithathu - 000 (futhi lokho uma kungekho minyaka yonke. amanani indexation).

Kodwa! Siyazi ukuthi amabhizinisi kungenzeka angabi nawo i-134 manje, futhi i-CRM idingeka kakhulu kunangaphambili enkingeni. Ngakho-ke, sinezitolimende - 700 ngenyanga futhi siqashisa - 11 233 ngenyanga enelungelo lokuthenga. Ngesikhathi esifanayo, awutholi iphakheji encishisiwe yemisebenzi, kodwa uhlelo olufanayo olunamandla.

Senze lokhu kuboniswa hhayi nje ngenxa yokukhangisa. Uma uza kumthengisi, kufanele udale kahle izidingo zentengo. 

  • Ungayiceli inguqulo yamahhala - empeleni uzobe uzidayisela yona (ngoba imahhala) futhi uzoba sehuku lokumaketha: uzogcina uyithenga noma kunjalo, kodwa uzocasuka kancane. ngokuxhumana, futhi-ke uzocasulwa ukulinganiselwa kokusebenza.
  • Uma ungakakulungeli ukukhokha unyaka werenti noma zonke izindleko zesixazululo sasendaweni, xoxani ngokuthi kungenzeka yini izitolimende nezinkokhelo ezihlukene.
  • Ungalokothi u-ode ukuguqulwa ngokushesha uma ungenaso isiqiniseko sokuthi umsebenzi uzodingeka khona manje futhi ungekho ku-CRM. Kungcono ukuqala ukusebenzisa uhlelo lwe-CRM futhi kancane kancane wenze lokho okudingayo ukuze uthuthukise nokuthi lokhu kuthuthukiswa kuzosetshenziswa kanjani enkampanini.
  • Hlola nomthengisi ukuthi yiziphi izindleko ezengeziwe ezidingekayo: kwabanye, leli iklayenti le-imeyili elikhokhelwayo, uxhumano oluyisibopho ku-opharetha wefoni ye-IP eyodwa, iphakheji yosekelo lobuchwepheshe, njll. Lezi zindleko zingafika njengokumangala okungazelelwe futhi okungajabulisi.
  • Thola izindleko zokuqalisa nokuqeqeshwa - emacaleni angama-90% lezi yizindleko ezifanele ezikhokha ngenxa yokuqalwa komsebenzi osheshayo nelungile ohlelweni lwe-CRM.

Futhi khumbula: imali akufanele kube ukuphela kwesidingo! Uma ugxila kuphela ezindlekweni zohlelo, cishe ngeke ukwazi ukukhetha isixazululo esidingwa yibhizinisi lakho.

Ngakho-ke, sibhekane nezidingo ezimbili ezibaluleke kakhulu: ukusebenza kohlelo lwe-CRM kanye nemali okuzodingeka ukuthi ikhokhwe ngalo. 

Yiziphi ezinye izidingo ezingaba khona ze-CRM?

  • Layisha ohlelweni lwe-CRM. Tshela umdayisi ukuthi lungakanani ulwazi oluhlelelwe ukwengezwa kusizindalwazi nsuku zonke, ukuthi kufanele lugcinwe kanjani nokuthi yimaphi amakhophi ayisipele okufanele abe nawo. Kuma-CRM amaningi esimanje, leli kuseyiphuzu elibalulekile elingathinta isivinini somsebenzi, izindleko, imodeli yokulethwa, njll.
  • Izilungiselelo ezingenzeka. Xoxa kusengaphambili ngokuthi yiziphi izilungiselelo ezibaluleke kakhulu kuwe. Lokhu kungaba ifaneli yokuthengisa, iklayenti le-imeyili, ama-imeyili, futhi ngempela ukusatshalaliswa kwamalungelo okufinyelela, njll. Njengomthetho, izifiso lapha zicacile kakhulu.
  • Iyahambisana nengqalasizinda ekhona. Thola ukuthi yikuphi ukuhlanganiswa okungenzeka, ukuthi ucingo luhlelwa kanjani, yiziphi izinto zeseva ezidingekayo kanye nokuthi ziyadingeka yini (kumasistimu e-CRM yedeskithophu). Bheka ukuthi iyiphi i-software evela ezu yakho egqagqene ne-CRM bese uyilahla ukuze wonge imali futhi uhlele izinto.
  • Ukuphepha. Uma unezidingo ezikhethekile zokuphepha, xoxa ngazo ngokwehlukana, njengoba kungezona zonke ezingahlangabezwa kwezinye izinhlobo zokulethwa kwesoftware. Cacisa isikhathi nesikhathi sokudala izipele, futhi ucacise ukuthi le sevisi ikhokhiwe noma cha.
  • Ukusekela kwezobuchwepheshe. Sincoma ukuthi uthenge iphakethe losekelo elikhokhelwayo kubo bonke abahlinzeki be-CRM ngonyaka wokuqala - lokhu kuzokunikeza ukuthula okukhulu kwengqondo. Kunoma yikuphi, qiniseka ukuthi ukusekelwa kwezobuchwepheshe kuyatholakala futhi ucacise ububanzi bokuhlinzekwa kwakho.
  • Ifu noma ideskithophu. Inkulumompikiswano yaphakade efana ne-Apple vs Samsung, Canon vs Nikon, Linux vs Windows. Ngamafuphi, ideskithophu ekugcineni ishibhile, kwezinye izindawo iphephile futhi ishesha ukuyisebenzisa, amalayisensi ngawenu futhi ngeke anyamalale nomthengisi. Ifu lilungele kakhulu amaqembu amancane, aqalayo, lapho ukuqaliswa komuntu siqu noma ukuguqulwa kungadingeki. Ukukhula kwazo zombili izinhlobo zokulethwa kwe-CRM kuyefana. 

Amaphutha amakhulu abasebenzisi abawenzayo lapho bechaza izidingo

  • Namathela ezintweni ezincane. Njengomthetho, cishe yonke into encane ingenziwa ngokwezifiso, kubaluleke kakhulu ukunaka ukuthi i-CRM ihambisana kanjani nezinqubo zebhizinisi lakho. Uma ucabanga ukuthi into ebaluleke kakhulu ku-CRM ideshibhodi enedatha noma ikhono lokushintsha ilogo yonjiniyela ngeyakho (ngendlela, lokhu kulula ku-RegionSoft CRM), khuluma nozakwenu - bazokusiza ukuqoqa izidingo, echaza ngokugqamile konke ukushiyeka kwezinqubo zabo zebhizinisi.  
  • Guqula izimfuneko zesofthiwe zibe uhlu lokuthenga. Ufunda ngokucophelela konke ukubuyekezwa, izinkundla zokuxhumana, i-Habr, ezinye izingosi, ubuke izinguqulo zedemo zawo wonke amasistimu e-CRM futhi ubhale phansi yonke into oyithandayo nganoma iyiphi indlela, bese ulahla lonke lolu hlu olude kumthengisi ofaneleka kakhulu. Futhi yena, into empofu, akaqondi ukuthi kungani kufanele athuthukise ingosi yezinkampani, uhlelo lokuphatha izimangalo, imojula ye-accounting kanye nethrafikhi kanye nesistimu yokuphatha imibhalo yenkampani encane yokuhweba ephaketheni elilodwa.

Khetha kuphela lokho okudingayo ngempela nalokho ongasebenza ngakho. Ngoba singakuklama i-ekranoplan ngezinga elithile lokukhokha, kodwa a) izobiza; b) uyidinga ngani? Ngokuvamile, khetha uhlelo lwe-CRM lwempilo evamile yomsebenzi, hhayi ukuncoma isethi yamamojula namakhono - kungase kungakhokhi.

  • Faka phakathi amaphupho nezifiso kuzimfuneko. Khombisa ezidingweni ukuthi yini ofuna ngempela ukuyenza ebhizinisini futhi ozoyisebenzisa; imisebenzi ebekwe endaweni engenalutho futhi ngokuzihlukanisa neqiniso izodala umonakalo: uzochitha isikhathi uxoxa ngayo futhi ngeke uthole imiphumela.
  • Khuluma nomthengisi njengerobhothi. Uma uxhumana ngqo nomthuthukisi we-CRM (hhayi nenethiwekhi ehlobene), yazi-ke: asibona nje abahleli bezinhlelo nonjiniyela, okokuqala, siyibhizinisi njengawe. Ngakho-ke, sitshele ngezinkinga zakho, sizoziqonda kahle futhi sikutshele ukuthi i-CRM izozixazulula kanjani lezi zinkinga. Asibona nje abahlinzeki bezixazululo; ezimweni eziningi, sihlanganisa indaba emayelana ne-CRM nokuhlaziywa kwezinkinga zebhizinisi lakho. Ngakho-ke, khuluma nonjiniyela ngolimi olujwayelekile, lwabantu. Sitshele ukuthi kungani uvele waba nentshisekelo ohlelweni lwe-CRM futhi sizokuchazela ukuthi ungalusebenzisa kanjani ngendlela engcono kakhulu.
  • Ungaguquguquki futhi ube nenkani kukho konke ukwakheka. Naka ukuthi umthengisi unikezela kanjani ukuxazulula izinkinga zakho - usevele enolwazi kumakhulu amaphrojekthi we-automation futhi onjiniyela bakhe bavame ukunikeza isixazululo esisebenza kakhulu kunakho konke okusemandleni. Isibonelo, iklayenti lingase ligcizelele ekufuneni inothi le-BPMN 2.0 ukuze lichaze izinqubo (ngoba “yathengiswa” kahle engqungqutheleni ye-CIO) futhi lingaqapheli ezinye izindlela, bese lizama umhleli wenqubo yebhizinisi lomdabu elikahle futhi liqinisekise ukuthi BONKE abasebenzi balo. angayisebenzisa ukubhekana nezinqubo zebhizinisi. Ukukhetha izixazululo ezilula nezisebenzayo kunezemfashini nezimba eqolo kuwumkhuba ofanele wamabhizinisi amancane asebenzisa imali yawo ku-automation, kunesabelomali sebhizinisi esingenasiphelo.
  • Khuluma nge-CRM ngokujwayelekile, hhayi ngohlelo oluthile. Lapho uxhumana nomthengisi, khuluma ngokuqondile ngesistimu yabo ye-CRM, cela isethulo esinemininingwane, futhi ubuze imibuzo enemininingwane, eqinile. Ngale ndlela ungaqonda ukuthi yiziphi izinkinga ibhizinisi lakho elingazixazulula ngalolu hlelo oluthile lwe-CRM.

Ukuqoqwa kwezidingo ezihlelwe kahle kuyisihluthulelo sempumelelo ekukhetheni uhlelo lwe-CRM. Uma ulinganisa izidingo “nohlu lwezifiso” kanye “nezeluleko ezivela kumngane,” uzogcina usunokuthile okungafaneleki kahle ebhizinisini lakho. Uhlelo lwe-CRM, okuzokhipha izinsiza futhi ngeke kulethe izinzuzo ezibonakalayo. Iphrojekthi ngayinye yokuqaliswa idinga abasebenzi nezinsiza nhlangothi zombili, ngakho-ke kungcono ukwethembeka kubaqambi ukuze ungamoshi yonke iphrojekthi ekuqaleni. Umngane wakho omkhulu ungumthuthukisi we-CRM, okuthi, ngendlela, angabi nantshisekelo yokunikeza isofthiwe yakhe ukuze ihambisane nanoma yiziphi izidingo. Kubalulekile kuye ukuthi usebenze ngempumelelo ohlelweni, hhayi nje ukuyithenga. Kunoma yikuphi, lokhu kubalulekile kithi. Asibe abangani!

Futhi ekugcineni, indlela elula yokunquma ukuthi ukuqaliswa kwe-CRM kube yimpumelelo: uma usebenzisa i-CRM futhi isivinini sezinqubo zebhizinisi senyukile, ukuqaliswa kwenziwe ngendlela efanele futhi ibhizinisi lakho selisebenza kahle kakhulu.

Angiqondi ukuthi ngifunani. Umsebenzisi angazihlela kanjani izimfuneko ze-CRM?
(qaphela, 77 MB)

Ukuqopha izimfuneko kusukela esethulweni
* “Lapho umuntu ethinta isiphambano, ibhere lepentshisi kufanele likhale” - bekudingeka ukuthi kunamathiselwe okuthi “Dont live popup” - isithombe esinesaphulelo esasizovela uma uzama ukuvala ikhasi. Iwundlu lebhere elikhalayo lalibonakala liyisilwane esikholisa kakhulu.

**“Inkokhelo kufanele yethulwe ngokwesifiso sami, isifiso sivezwa kumakhalekhukhwini” - ukukhokha kufanele kwethulwe mathupha ngumsebenzi wakwa-ACS ngemva kokuthola i-SMS evela kumsebenzi wezohwebo mayelana nokuqedwa kwezivumelwano zokukhokhelwa nozakwethu.

Source: www.habr.com

Engeza amazwana