Isifinyezo sencwadi enhle kakhulu, ngokubona kwami.
Ngiyincoma kunoma ubani obambe iqhaza ocwaningweni lwe-UX, ofuna ukuthuthukisa umkhiqizo wakhe noma enze okuthile okusha.
Le ncwadi ikufundisa ukuthi ungabuza kanjani imibuzo ngendlela efanele ukuze uthole izimpendulo eziwusizo kakhulu.
Le ncwadi iqukethe izibonelo eziningi zokwakha izingxoxo, futhi inikeza izeluleko zokuthi kwenziwa kanjani, kuphi futhi nini izingxoxo. Ulwazi oluningi oluwusizo. Ngokufingqa ngizame ukunikeza isifinyezo sezinto eziwusizo kakhulu.
Ezinye izingxoxo zidluliswa ngokugcwele, ngoba zikhombisa kahle ukuthi kwenziwa kanjani nokuthi ungabuzi kanjani imibuzo ukuze uthole izimpendulo ezidingekayo.
"Hlola umama"
"Isivivinyo sikamama siyisethi yemithetho elula ekusiza ukuthi ubuze imibuzo efanele, ukuze uphendule ngisho nomama wakho angeke aqambe amanga" (c)
okuthiwa ngamalukeke umyalezo esiwufaka emlayezo
Ukuhlolwa kukamama kuhlulekile
Indodana: “Lalela, mama, nginombono webhizinisi elisha. Ngingakwazi ukukhuluma nawe?"
(Ngizokwembula umphefumulo wami kuwe. Ngicela uyeke imizwa yami)
Umama: "Yebo, sithandwa, kunjalo" (Wena uwukuphela kwendodana yami, futhi ngizimisele ukuqamba amanga ukuze ngikuvikele.)
Ndodana: “Uyayithanda i-iPad yakho, akunjalo? Futhi uvame ukuyisebenzisa?"
Umama: "Yebo" (Unginike lempendulo futhi uyitholile)
Ndodana: "Ungakwazi ukuthenga uhlelo lokusebenza olufana nencwadi yokupheka ye-iPad yakho?"
(Ngibuza umbuzo wokucatshangelwa, ogcwele ithemba, futhi uyazi ukuthi yini engifuna ukuyizwa kuwe)
Umama: "Hm..." (Ngidinga enye incwadi yokupheka eminyakeni yami?!)
Ndodana: “Izobiza u-$40 kuphela. Ishibhile kunezincwadi ezinoqwembe oluqinile" (Ngizoyishaya indiva le nkulumo engacacile futhi ngiqhubeke nokukhuluma ngombono wami omuhle)
Umama: "Hhayi-ke angazi..." (Ingabe udinga ngempela ukukhokha okuthile ngezicelo?)
Ndodana: “Ungakwazi ukwabelana ngamarisiphu nabangani futhi usebenzise uhlelo lokusebenza lwe-iPhone ukwenza uhlu lokuthenga. Futhi kuzoba namavidiyo nompheki omthanda kakhulu" (Ngicela uvele uthi yebo. Ngeke ngikushiye wedwa uze wenze lokhu.)
Umama: “Yebo, ndodana, kuzwakala kulinga. Uqinisile, u-$40 uyinani elihle. Futhi ingabe izoba khona imifanekiso yezokupheka?” (Ngiqinisekise ukuthi intengo ibinengqondo ngaphandle kokwenza isinqumo sangempela sokuthenga, nginikeze ukuncoma okungazibophezeli, futhi ngaphakamisa ukungeza isici ukuze ngibonakale nginentshisekelo.)
Ndodana: "Yebo, uqinisile. Ngiyabonga, mama, ungcono kakhulu kimi!” (Ngihumushe ngokungalungile le ngxoxo futhi ngathatha njengesiqinisekiso sokuthi ngiqinisile.)
Umama: "Ufuna i-lasagna?" (Ngiyesaba ndodana awunalutho ongazithengela ukudla. Ngicela udle kancane)
Ukuhlolwa kukamama kuphumelele
Ndodana: "Sawubona Mama! Kuhamba kanjani ukuxhumana kwakho ne-iPad entsha?"
Umama: “Ngamthanda ngempela! Ngiyisebenzisa nsuku zonke"
Ndodana: "Kanti ujwayele ukwenzani ngayo?" (Ngakho-ke, sibuze umbuzo ojwayelekile, ngakho-ke cishe ngeke sifunde lutho olubalulekile ekuphenduleni.)
Umama: “Ayikho into enjalo... Ngifunda izindaba, ngidlala i-Sudoku, ngixoxa nabangane bami. Izinto ezijwayelekile kakhulu"
Ndodana: "Uyisebenziseni okokugcina?" (Ukucacisa isithombe sangempela usebenzisa izibonelo ezithile, ukuthola idatha ethile)
Umama: “Njengoba wazi, mina nobaba sihlela ukuthatha uhambo. Futhi bengifuna izinketho zokuhlala ezingase zibe khona" (Usebenzisa igajethi yakhe, ehlanganisa ibhizinisi nokuzijabulisa. Lokhu akuzange kukhulunywe empendulweni yombuzo mayelana nokusetshenziswa "okuvamile".)
Ndodana: "Ingabe lukhona uhlelo lokusebenza olusebenzise kulokhu?" (Lo mbuzo ungabizwa ngokuthi oholayo, kodwa ngezinye izikhathi kudingeka ukusunduza kancane ukuze ingxoxo iqonde lapho esithakaselayo)
Umama: “Cha, ngibheke ulwazi ku-Google. Bengingazi ukuthi kunohlelo lokusebenza lwalokhu. Ibizwa ngani? (Abantu abasha basebenzisa i-App Store ukucinga izinhlelo zokusebenza. Futhi umama ulinde ukuthi umnikeze izincomo ezithile. Futhi uma lokhu kuyiqiniso ngomqondo obanzi, khona-ke ukuthola isiteshi sokuthengisa esithembekile ngaphandle kwe-App Store kuzodlala indima ebalulekile esikhathini esizayo.)
Ndodana: "Uthole kanjani ngezinye izinhlelo zokusebenza ozisebenzisayo?" (Ngokuhlaziya izimpendulo ezithakazelisayo nezingalindelekile, ungaqonda amaphethini okuziphatha kanye nezisusa eziwasekelayo)
Umama: "Iphephandaba langeSonto linesigaba esinohlaka lwamasonto onke lwezithasiselo" (Awukhumbuli ukuthi ugcine nini ukuvula iphephandaba? Kodwa njengoba singabona, amathuluzi okukhangisa endabuko angaba yinzuzo uma usebenza namakhasimende afana nomama wakho)
Ndodana: "Kuyabonakala. Ngendlela, ngabona ukuthi izincwadi zokupheka ezintsha ezimbalwa zivela eshalofini. Bavelaphi? (Njengomthetho, kunamaphuzu amaningana abuthakathaka kunoma yimuphi umqondo webhizinisi. Kulokhu, lokhu kokubili isiteshi sokudlulisela - isicelo se-iPad, kanye nomkhiqizo ngokwawo - incwadi yokupheka)
Umama: “Isipho sikaKhisimusi esivamile, yilokho kuphela. Ngicabanga ukuthi uMarcie unginike lona. Angizange ngivule. Njengokungathi, eminyakeni yami, ngidinga enye iresiphi ye-lasagna?! (Yebo! Kule mpendulo sithola izinhlamvu zegolide. Kukhona okuthathu: 1) abantu abadala abadingi elinye iqoqo elivamile lezindlela zokupheka; 2) ngokusobala, imakethe yezipho isebenza ngokuzinzile; 3) mhlawumbe abapheki abancane bayingxenye ethembisayo, ngoba abakazazi izisekelo zokupheka.)
Ndodana: “Iyiphi incwadi yokugcina ozithengele yona?” (Ukuze uthole izimpendulo ezingacacile njengokuthi "Angizithengi nhlobo izincwadi zokupheka," cela izibonelo ezithile.)
Umama: "Yebo, yebo, lapho ubuza, ngakhumbula: cishe ezinyangeni ezintathu ezedlule ngathenga iqoqo lezindlela zokupheka zama-vegans. Ubaba wakho uzama ukushintshela ekudleni okunempilo, futhi ngicabange ukuthi ngingangeza izinhlobonhlobo ezitsheni zemifino" (Olunye uhlamvu lwegolide: ngisho nabapheki abanolwazi bangase babe nesithakazelo ezincwadini zokupheka ezikhethekile noma zangempela)
Qhubeka nengxoxo. Ukuyiphendulela endleleni efanele, ungabuza umama wakho ukuthi ngabe ubefuna yini izindlela zokupheka esebenzisa i-iPad nokuthi uma ebukele amakilasi e-Culinary master ku-YouTube.
Iziphetho:
Ingxoxo yokuqala yabonisa ukuthi lo mbono wawungemuhle. Owesibili wanikeza ukucabanga.
Kungani? Wawuyini umehluko phakathi kwengxoxo yesibili neyokuqala? Umama akakwazanga ukukutshela amanga ngoba awuzange ukhulume naye ngalo mbono wakho. Okungaqondakali kancane, akunjalo? Sithola ukuthi abantu banesithakazelo yini kulokho esikwenzayo ngaphandle kokukhuluma ngakho. Sikhuluma ngabo kanye nempilo yabo.
- Khuluma nabo ngempilo yabo, hhayi ngombono wakho.
- Buza ngezinto ezithile ezenzeka esikhathini esedlule, kunokuba mayelana nemibono noma imibono yesikhathi esizayo.
- Khuluma kancane, lalela kakhulu
Imibuzo emihle nemibi
Uhlu lwemibuzo okufanele uyibuze ukuze uthole izimpendulo eziwusizo kakhulu nemibuzo ongayikhohlwa
“Ucabanga ukuthi umqondo omuhle lona?”
Umbuzo omubi! Imakethe kuphela engasho ukuthi umbono wakho muhle yini. Konke okunye akulutho ngaphandle kwemibono.
Uma u-interlocutor wakho engeyena uchwepheshe wemboni onekhono, uzozithokozisa kuphela ngengozi enkulu yokuzwa amanga.
Kungaba ngcono ukucela labo abangaba amaklayenti ukuthi babonise ukuthi bawenza kanjani lo msebenzi manje. Buza ukuthi yini abayithandayo nabangayithandi ngomsebenzi. Buza ukuthi yimaphi amanye amathuluzi nezinqubo abazamile ngaphambi kokulungisa leli abalisebenzisayo manje. Ingabe bafuna okuthile okungase kuthathelwe indawo? Uma kunjalo, sasiyini isikhubekiso? Uma kungenjalo, kungani kungenjalo? Balahlekelwa kanjani imali ngokusebenzisa amathuluzi amanje? Ingabe banayo imali yokuthenga amathuluzi angcono? Bese ufingqa lonke ulwazi olutholile futhi uzinqumele ukuthi umbono wakho muhle yini.
Umthetho Wegolide: Imibono ayinamsebenzi.
"Ungawuthenga umkhiqizo owenza umsebenzi we-X?"
Umbuzo omubi.
Ucela imibono nemibono, ekhanga abantu abanethemba ngokweqile abafuna ukukugcina ujabule.
Cishe njalo ezimweni ezinjalo abantu bayaphendula: “Yebo,” okwenza imibuzo enjalo ingabi nancazelo.
Kulungile: buza ukuthi bawenza kanjani umsebenzi X manje nokuthi bachitha malini kuwo. Thola ukuthi kuthatha isikhathi esingakanani. Bacele ukuthi bakutshele kabanzi mayelana nokuthi inkinga u-X yaxazululwa kanjani okokugcina. Uma inkinga ihlala ingaxazululiwe, buza ukuthi kungani. Ingabe sebezamile ukuthola izixazululo? Ingabe lezi zixazululo bezingasebenzi ngokwanele? Noma abazamanga nokuku-Google?
Umthetho Wegolide: noma yiziphi izibikezelo zesikhathi esizayo zingamanga, futhi zinethemba elidlulele kulokho.
"Ungakhokha malini ngo-X?"
Umbuzo omubi.
Akukho okungcono kuneyangaphambili, futhi ngaphandle kwalokho, izinombolo kungenzeka zidlale ihlaya elinonya kuwe. Phela, izinombolo zibonakala ziyiqiniso futhi zithembekile.
Ilungiswa kanjani le nkinga? Njengawo wonke umuntu: buza ngezinto ezenzeka ngempela. Ibabiza malini le nkinga? Bakhokha malini manje ukuze bayixazulule? Isiphi isabelomali abasinike lokhu? Ngethemba ukuthi usuyiqaphelile indlela ethile.
Umthetho Wegolide: Abantu bazokutshela amanga uma becabanga ukuthi ufuna ukuzwa amanga.
"Iziphi izici okufanele umkhiqizo wakho oyiphupho ube nazo?"
Akuwona umbuzo omubi, kodwa kuphela uma unokuqhubeka okuhle.
Inani lomkhiqizo livela ekuqondeni ukuthi kungani amakhasimende edinga amakhono athile. Awufuni ukuzikhawulela ekuqoqeni kuphela izicelo zokuqaliswa kokunye ukusebenza. Futhi awudali ngokuhlanganyela umkhiqizo nabasebenzisi bawo besikhathi esizayo. Kodwa-ke, izisusa kanye nezingqinamba eziyisisekelo zezicelo zabo zidlala indima ebaluleke kakhulu.
Umthetho Wegolide: Abantu bayazazi izinkinga ababhekene nazo kodwa abazi ukuthi bazozixazulula kanjani.
“Kungani lokhu kukukhathaza?”
Umbuzo omuhle. Ikuvumela ukuthi uthole izisusa. Uyachaza "kungani" lokhu kunjalo.
Umthetho Wegolide: Kuze kube yilapho uqonda ukuthi yiziphi izinjongo zomunye umuntu, uzobe "ungaboni ukudubula."
"Iyini imiphumela yalesi simo?"
Umbuzo omuhle.
Udweba umugqa phakathi kokuthi “Ngizokhokha ukuze lezi zinkinga zixazululwe” nokuthi “Yebo, lezi zinkinga ziyangikhathaza, kodwa ngiyakwazi ukuzibekezelela.” Ezinye izinkinga zinemiphumela emikhulu nebizayo. Ezinye zikhona nje kodwa azidlali indima ebalulekile. Kuyancomeka ukufunda ukuhlukanisa omunye komunye. Lokhu kuzokunikeza ulwazi olubalulekile mayelana nenani ongalicela.
Umthetho Wegolide: Ezinye izinkinga azizona izinkinga.
“Ngitshele okwengeziwe ngokwenzeka ngesikhathi esidlule?”
Umbuzo omuhle.
Cela amaklayenti akho ukuthi akhombise isimo ngangokunokwenzeka kunokusichaza ngamagama. Ulwazi lwakho kufanele luvele ezenzweni zabo, hhayi emibonweni yabo.
Ngokubona okwenzekayo ngamehlo akho, ungakwazi ukuqonda kangcono futhi uhlaziye izimo ezingacacile. Kodwa uma ungeke ukwazi ukungena obishini lwesenzo sangempela, uzothola inzuzo ezwakalayo ngokubacela ukuthi bakhulume ngokuthi isimo senzeke kanjani okokugcina.
Ukutadisha ngokucophelela yonke i-algorithm yezenzo kusiza ukuthola izimpendulo kulo lonke uchungechunge lwemibuzo nge-swoop eyodwa: babehlukanise kanjani isikhathi, yimaphi amathuluzi abawasebenzisa, baxhumana nobani? Yimiphi imingcele ababhekana nayo nsuku zonke nasempilweni nje? Ingabe umkhiqizo owunikezayo uzongena kanjani kulo mkhuba wansuku zonke? Yimaphi amathuluzi, imikhiqizo, isofthiwe kanye nemisebenzi umkhiqizo wakho okudingeka uhlanganiswe nayo?
Umthetho Wegolide: Ngokubheka indlela amaklayenti abhekana ngayo nemisebenzi, sibona izinkinga zangempela kanye nemikhawulo, hhayi indlela ezibhekwa ngayo amakhasimende.
“Yini futhi obuzama ukuyenza?”
Umbuzo omuhle.
Basebenzisani manje? Bachitha malini kukho, yini abayithandayo nabangayithandi ngayo? Yiziphi izinzuzo ezizolethwa lezi zibuyekezo futhi yiziphi izinselele amakhasimende azobhekana nazo lapho ethuthela kusixazululo esisha?
Umthetho Wegolide: Uma amathemba engakazami ukuthola isisombululo senkinga ngokwawo, ngeke anake noma yisiphi isixazululo osinikezayo (noma asithenge).
"Ungakwazi ukukhokha amadola angu-X ngomkhiqizo owenza umsebenzi ka-Y?"
Umbuzo omubi.
Ukuthi ufake izinombolo embuzweni wakho akusilungisi isimo. Lo mbuzo mubi ngesizathu esifanayo neminye - abantu banethemba ngokweqile ngalokho abangakwenza futhi bafuna ukuphendula ngendlela ezokwenza ujabule.
Ngaphandle kwalokho, kumayelana nombono wakho, hhayi impilo yabo.
"Uyixazulula kanjani le nkinga manje?"
Umbuzo omuhle.
Ngaphezu kolwazi mayelana nenqubo efundwayo, uzothola umhlahlandlela wamanani. Uma amaklayenti ekhokha u-£100 ngenyanga ngesiqeshana sesikhashana esinamathele ku-tape, uyazi ukuthi ukhuluma ngani.
Ngakolunye uhlangothi, kungenzeka ukuthi bakhokhe u-£120 ejensi kulo nyaka ukuze kugcinwe isiza ohlongoza ukusishintsha. Uma kunjalo, cishe ngeke ufune ukukhuluma nge-£000. Ngezinye izikhathi zombili izimo ezichazwe ngenhla zenzeka ngesikhathi esisodwa, futhi kufanele ukhethe ukuthi uzoziveza kanjani ngendlela efanele. Ingabe ufuna ukufaka isicelo esikhundleni sewebhu esibiza u-£100 ngonyaka, noma unikele ngezinsizakalo zakho ejensi eyenza izikhathi eziyi-1200 ngaphezulu?
Umthetho Wegolide: Nakuba abantu bengavamile ukuzimisela ukukutshela ngokuqondile ukuthi bazokukhokha malini, ngokuvamile bangakubonisa lokho okubalulekile kubo.
"Ubani ozokhokhela ukuthenga?"
Umbuzo omuhle.
Akudingekile nhlobo (nakuba kungenzeka) ukubuza lo mbuzo uma iklayenti lingumuntu oyedwa, kodwa emkhakheni we-B2B lo mbuzo ubaluleke ngempela.
Ngale ndlela uzothola ukuthi ukuthenga kuzokhokhelwa kusiphi isabelomali somnyango nokuthi yibaphi abanye abasebenzi benkampani abanegunya “lokucindezela” umsebenzi ohleliwe. Ngokuvamile kufanele uxhumane nabantu abangalungile abaphethe isabelomali. Izethulo zakho zesikhathi esizayo zizoba yize kuze kube yilapho uthola ukuthi ubani owenza izinqumo nokuthi yini ebalulekile kuzo.
Ungakwazi njalo ukuguqula ulwazi lwakho lokuthi izinqumo zokuthenga zenziwa kanjani i-algorithm yokuthengisa ephindayo.
"Ubani omunye okufanele ngikhulume naye?"
Umbuzo omuhle.
Yebo! Lona umbuzo okufanele ubuzwe ekupheleni kwayo yonke ingxoxo.
Ukuthola izingxoxo zakho zokuqala ezimbalwa zilungile kungaba inselele, kodwa uma usuqhamuke nesihloko esithokozisayo futhi ufunda ukuthi ungaxhumana kanjani kahle nabantu, uzothola ngokushesha amaklayenti amaningi azoncoma wena kwabanye.
Uma othile engafuni ukukunikeza izincomo, lokho kulungile futhi. Asikho isidingo sokugcizelela. Uzobona ukuthi ucekele phansi ukuxhumana ngezenzo zakho (isibonelo, ngokusemthethweni, ukungazenzisi, noma ukugxambukela), noma ukuthi amakhasimende awanandaba nenkinga othembisa ukuyixazulula.
Thatha noma yikuphi ukuphawula okuhle kulaba bantu ngezinga eliphezulu lokungabaza.
"Ingabe ikhona eminye imibuzo okufanele ngiyibuze?"
Umbuzo omuhle.
Ngokuvamile, lapho umhlangano uphela, ababambiqhaza bayakuqonda lokho ozama ukubatshela kona. Njengoba ungeyena uchwepheshe embonini yabo, bangase bahlale lapho futhi bathule kuze kube yilapho uphuthelwa ngokuphelele okuthile okubalulekile. Ngokubuza lokhu, ubanikeza ithuba lokuqondisa imibuzo yakho ngendlela efanele. Futhi bazokwenza!
Lo mbuzo ungafaniswa ne-crutch - uzowulahla ngokushesha nje lapho ufunda ukubuza imibuzo ngendlela efanele futhi ufunde imininingwane ethile yemboni.
Umthetho Wegolide: abantu bafuna ukukusiza, kodwa abavamile ukwenza kanjalo ngaphandle uma ubanikeza isizathu esihle.
Source: www.habr.com