Abantu abaningi basakholelwa embonweni oyiphutha wokuthi benza ngokuyinhloko ngokuhlakanipha nangokuhluzeka kwengqondo. Kodwa-ke, isayensi nokusebenza kwengqondo okusebenzayo sekuyisikhathi eside kufike esiphethweni sokuthi ukuziphatha komuntu akunangqondo futhi akunangqondo ezimweni eziningi zokuphila. Akukuhle noma kubi, kunjalo nje. Ngikunikeza ukukhethwa kwababhali nezincwadi ezinikeza izimpikiswano ezikholisayo zokungabi nangqondo kwe-Homo Sapiens.
1. UDaniel Kahneman uyisazi sokusebenza kwengqondo owathola uMklomelo KaNobel we-Economics ngo-2002. Umsebenzi wakhe wesayensi wabonisa ukungahambisani kwamamodeli wezomnotho achaza ukuziphatha kwabathengi. UDaniyeli ubonisa ngokuqiniseka ukuthi okungenani izimiso ezimbili zokwenza izinqumo ezikhona engqondweni yomuntu. Eyokuqala iyashesha futhi izenzakalelayo, eyesibili ihamba kancane, kodwa ngesikhathi esifanayo "ihlakaniphile". Qagela ukuthi iyiphi isistimu esebenza kaningi?
Ongakufunda: UDaniel Kahneman "Cabanga kancane... Nquma ngokushesha."
2. URobert Cialdini ungudokotela wezengqondo ofunda ngesenzo sokuthobela, owaziwa njengombhali wencwadi ethi "The Psychology of Influence." Uhlelo lokuqala lwashicilelwa emuva ngo-1984 futhi belulokhu lunyatheliswa kabusha kusukela lapho. Zonke izincwadi zikaCaldini zifundeka kalula futhi ziqukethe izibonelo eziningi eziphoqayo zokusabela komuntu okuzenzakalelayo lezo abagqugquzeli abazisebenzisa njalo ukuze basithengise okuthile. Ngokusho kombhali, ushicilela imisebenzi yakhe ukuze asize inqwaba yabafundi bafunde ukubona izimo lapho benza ngokuzenzakalelayo futhi bafunde ukumelana nezenzo zama-manipulators.
Ongakufunda: URobert Cialdini "Psychology of Influence" nezinye izincwadi zalo mbhali.
3. U-Tim Urban unencazelo ejabulisayo nelula yokuhlehlisa izinto. Ebuntwini bomuntu, izinhlamvu ezimbili "ziyaphila" - inkawu ejabule, engenandaba nendoda encane enengqondo. Abantu abaningi banenkawu kuphaneli yokulawula abantu isikhathi esiningi. Kukhona abanye abalingiswa kule ndaba - inunu ethusayo eza nomnqamulajuqu.
Ongakufunda: nezinye izihloko zombhali.
4. U-Neil Shubin isazi se-paleontologist owabhala incwadi emangalisayo lapho edweba khona ukufana phakathi kwesakhiwo sabantu nezilwane zangaphambi komlando. Abanye ababhali abasebenzisa igama elithi "reptilian brain" ngezinye izikhathi babhekisela kuNeale, kodwa ngokombono womsebenzi kaNeale kungaba nembe kakhulu ukubiza ubuchopho "bereptilian" "inhlanzi" yobuchopho.
Ongakufunda: UNeil Shubin βInhlanzi Yangaphakathi. Umlando womzimba womuntu kusukela ezikhathini zasendulo kuze kube namuhla."
5. UMaxim Dorofeev ungumbhali wencwadi ethokozisayo futhi ewusizo kakhulu ethi "Jedi Techniques". Le ncwadi iqukethe incazelo yamaphethini okuziphatha komuntu, ifingqa futhi iphakamise izindlela zokwandisa ukusebenza kahle komuntu siqu. Ngicabanga ukuthi le ncwadi kufanele ifundwe kumuntu wesimanje.
UMaxim Dorofeev "Izindlela zeJedi".
Jabulela ukufunda okujabulisayo nokuwusizo!
Source: www.habr.com