Umkhakha we-IT uyinto engabongi futhi izibikezelo lapha ziyafana nesimo sezulu ehlobo eledlule, usazoqhwaza. Noma uzoba manzi. Noma i-sunstroke izoluma. Kepha njengoba isikhathi sesibonisile, senze kahle ngezibikezelo zethu zika-2019, ngakho-ke sinqume ukukhuluma ngamathrendi e-CRM 2020 njengoba siwabona amabhizinisi amancane naphakathi nendawo. Siwatholile nhlobo hhayi ngokomfanekiso we-11, futhi yiziphi izimpawu kanye nokuphathwa komsebenzi wobunjiniyela. Konke esikufaka kumathrendi ngokwethimba lethu kusekelwe eminyakeni engu-14 yesipiliyoni emakethe ye-CRM, izindaba zamanje embonini kanye nezicelo zamakhasimende ethu. Ngokuvamile, sinomthwalo wemfanelo ngesibikezelo.
Kulobu busika yiyona ndlela kuphela yokunquma isimo sezulu 🙁
Okubalulekile! Isibikezelo sithinta imakethe yaseRussia kanye ne-automation yezinkampani zaseRussian Federation kanye ne-CIS; ezimakethe zaseNtshonalanga nase-USA kunezitayela ezihluke ngokuphelele futhi, yiqiniso, isimo esihlukile okwamanje.
Kuze kube manje, intshisekelo ku-CRM ifakwa kuphela ngamaholide, 2018 - 2019, Russia + CIS, Yandex
I-CRM ekugcineni izodlula ukuthengisa
Onjiniyela bezinhlelo ze-CRM bayaqhubeka nokwakha iphromoshini kusisekelo semibono efana nokuthi “ukusetshenziswa kwe-CRM kusho + 50% ekuthengisweni,” ngenxa yokuthi iphethini yokulindela ukukhula kokuthengisa kusukela kusistimu ye-CRM igxile ezingqondweni zabasebenzisi. Kodwa-ke, lokhu ukuqonda okuphelelwe yisikhathi kwe-CRM: amasistimu amaningi sekuyisikhathi eside abe izixazululo zomhlaba wonke zokuzenzakalela kwebhizinisi ekupheleni-to-ekupheleni, kusukela kunobhala kuya ku-CEO, okuhlanganisa abaqeqeshi, abasebenzi bokukhiqiza, abadayisi kanye nabathengisi.
Manje zonke izimfuneko zidalwe ukuze amabhizinisi abone amandla aphelele okusebenza . Kunamaphuzu amaningana engingathanda "ukugqashuka" ngo-2020 futhi ngiwagxilise emiqondweni yabasebenzisi bezinhlelo ze-CRM.
- Izinqubo zebhizinisi zidinga ukwenziwa ngokuzenzakalelayo kunoma iyiphi inkampani, kungakhathaliseki umkhakha womsebenzi nosayizi. Ukuzenzakalela kwezinqubo kanye nokusabalalisa okucacile kwezigaba kanye nemithwalo yemfanelo kusindisa imali yenkampani futhi kukhulule izinsiza zabasebenzi (okuyinto, ngendlela, akufanele kuncishiswe, kodwa kusetshenziswe ngempumelelo).
- Uhlelo lwe-CRM kufanele lube yisizinda sokuhlela komuntu ngamunye kanye neqembu ukuze abaphathi nozakwabo bakwazi ukulawula isikhathi eqenjini. Futhi ngikholwe, abahleli kwezinye izinhlelo ze-CRM bapholile kakhulu kunekhalenda le-Google eliyintandokazi yawo wonke umuntu (futhi kuphephe kakhudlwana!).
- I-CRM kufanele ibonwe yibhizinisi hhayi njengethuluzi lokuthengisa, kodwa njengethuluzi lokuphepha, njengoba igcina amarekhodi awo wonke amaklayenti (isisekelo samakhasimende), ukuthengiselana kanye nokuthengiselana okuningi. Ikhono lokunikeza amalungelo okufinyelela esisebenzi ngasinye (okungavamile ukusetshenziswa, kodwa okuyize) nalo libalulekile. Awudingi ukuya kofuna abathakathi futhi uhlole sonke isisebenzi - vele usethe izinyathelo zokuphepha zesistimu eyodwa ye-CRM futhi umphathi webhizinisi uzolala kalula.
Zama ukuthatha umbono obanzi we-CRM. Ngendlela, ungalanda imanuwali yethu futhi ubone ukuthi isistimu eyodwa ikwazi ukwenzani - cishe amakhasi angama-400 encazelo yamakhono ohlelo akude kakhulu nokuthengisa (). Ngo-2020, sizame ukwakha uhlelo olunakho konke okubaluleke kakhulu futhi, okubalulekile, imisebenzi yebhizinisi esetshenzisiwe ngaphandle kwe-AI nezinzwa zokushaya kwenhliziyo. Simayelana nebhizinisi.
Amabhizinisi amancane azongena ku-omnichannel
Eminyakeni engu-3-5 edlule, imigudu emikhulu yokuxhumana phakathi kwamabhizinisi namakhasimende kwakuwucingo (i-IP telephony) kanye ne-imeyili. Namuhla izinto zihlukile: amakhasimende nabavakashi bewebhusayithi bangavela engxoxweni ekwiwebhusayithi, iTelegramu, baxoxe ku-Yandex nasezinkundleni zokuxhumana (okubaluleke kakhulu ku-B2C). Uhlelo lwe-CRM, njengesofthiwe eyinhloko yemisebenzi yezohwebo yenkampani, ibhekene nomsebenzi wokuqoqa, ukucubungula nokugcina ulwazi mayelana nazo zonke izingxoxo ezibalulekile. Lokhu kungenziwa ngokuhlukene esiteshini ngasinye, noma ungakwazi, isibonelo, ukuqoqa yonke into ngemeyili futhi uxoxe kuwebhusayithi, futhi ukuhlanganise ku-CRM. Lesi sixazululo silungile ngokombono wokuvikeleka kanye nenhlangano yedatha: ukuxhumeka kwangaphandle okumbalwa, ubungozi obuphansi bokugebenga okungajwayelekile kanye nokungena ohlelweni.
I-Omnichannel izoqhubeka nokuthuthukisa ukuze kuqinisekiswe ukuthi iklayenti lixhumana ncamashi ngendlela elilungele, hhayi ngendlela isofthiwe yakho enquma ngayo. Kungani kuzuzisa ngawe ukucabanga ngalokhu?
- Ngeke ulahlekelwe iklayenti elilodwa noma isivakashi sesayithi esinentshisekelo.
- Uzoba nedatha eyengeziwe esigabeni sokuqala.
- Amathuba okukhangisa okuqondiswe esiteshini esisakazwayo avuleka phambi kwakho (nokho, lolu uhlobo oluyimpikiswano kakhulu lomlayezo wokukhangisa, ngakho-ke hlola ukuthi kubaluleke kangakanani futhi kuwukuziphatha okuhle kangakanani kuwe ukuthi "ujahe" iklayenti cishe endaweni yalo yomuntu siqu).
- Kuzoba lula kuwe ukuthola into efanayo nabasebenzisi abagwema izingcingo kanye nokuxhumana ngamazwi nabadayisi, onjiniyela nokusekelwa. Ngaphezu kwalokho, phakathi nenqubo yokubhalelana, abaphathi benkampani banesikhathi esiningi sokucabanga ngengxenye yabo yenkhulumomphendvulwano, okuthuthukisa kakhulu izinga lokuhlinzekwa kolwazi.
Izibalo zamabhizinisi amancane
Lo mkhuba usuneminyaka eminingi ukhona; ubulokhu ukhona kusukela ekudalweni kwezinhlelo zokuqala ze-CRM, kodwa nokho, amabhizinisi amancane aseqalile ukuza ekuhlaziyeni manje. Lokhu kujoyinwa kwesikhashana komkhuba kungenxa yezinto ezimbili: 1) ibhizinisi belingazidingi izibalo futhi lizibekele umsebenzi oyinhloko - ukuthengisa; 2) kwakungekho isiko lebhizinisi elikhulu lokusebenzisa idatha. Isimo sishintshile: 1) ezimweni zokuncintisana okungezona intengo, ulwazi olujulile lweklayenti ngalinye luyacebisa ngempela; 2) izibalo zifike emabhizinisini amancane ane-Yandex.Metrica ne-Google.Analytics - le datha yedijithali iphoqe amabhizinisi amancane ukuthi acabange ngezinkomba, ahlaziye futhi ashintshe. Kodwa-ke, maye, lokhu akukanikezwa okwamanje, kodwa ukuthambekela nje, futhi kuzoqhubeka ngo-2020.
I-CRM esetshenziswe kahle iyisisekelo solwazi esiphelele sawo wonke amakhasimende futhi inikeza amathuba amakhulu omsebenzi wamakhasimende ohlaba umxhwele kanye nokwesekwa kwangemuva kokuthengisa. Futhi lena imali. Kusobala ukuthi u-2020 ngeke kube unyaka ozolile futhi ozolile ngokwezimo zezomnotho, okusho ukuthi impi yekhasimende ngalinye izoshuba. Ingabe ufuna ukusinda? Sebenzisa izibalo kusistimu yakho ye-CRM, imiphumela izoshesha futhi ijabulise. Ngisho noma ungakhi amasistimu e-super analytics, kodwa sebenzisa izinombolo futhi ufinyelele iziphetho.
Izinsizakalo eziyinkimbinkimbi zizokhula - maye
Uma sikhuluma iqiniso, asiwuthandi lo mkhuba, kodwa uvele maduzane futhi uzokhula kuphela. Namuhla, kukhona abahlanganisi bezinhlelo ze-CRM ezivele zithengise; abahlinzeki bokusingatha abanikezeli ngenkuthalo ukusingathwa nje kuphela, kodwa i-VDS ene-CRM, 1C, kanye nehhovisi elisebhodini. Ngokombono womphathi ojwayelekile, i-executive kanye ne-accountant, lokhu kuhle: kuyashesha ukuhambisa, azikho izinkontileka ze-ITS kuwe, ukukhokha akufakiwe ezindlekweni ezinkulu, konke kwenziwa ngabanye abaphathi bezinkampani zangaphandle, akukho ukucindezeleka. Futhi okubaluleke kakhulu, kunenzuzo futhi udinga kuphela ukusebenza nenkampani eyodwa. Lona umkhuba odabukisayo - futhi yingakho.
- Izingozi azisatshalaliswa: uma kwenzeka kuba nezinkinga zobuchwepheshe noma zezohwebo ngokusingathwa, uzolahlekelwa yikho konke ngesikhathi esisodwa futhi uzoqinisekisa ukusebenza kalula, ngokuzimele ngaphandle kwakho.
- Amasistimu afakwe ngaphambili kumaseva akude ngokuvamile anemikhawulo ekushintsheni kokucushwa, izilungiselelo, ukunwetshwa, njll.
- Inkokhelo yokubhalisa yamasevisi anjalo (futhi lokhu kuhlale kuyimali yokubhalisa) isiyonke izodlula ngokushesha izindleko zokuthenga amalayisensi esofthiwe (CRM noma 1C), izindleko zobunikazi zizobaluleka kakhulu, ikakhulukazi enkampanini encane.
- Awusoze waqiniseka ngokuvikeleka kwedatha yakho kanye nokuba khona kwezipele zakamuva - akumele kukhishwe iqiniso lokuhlasela noma isici somuntu.
Qaphela lapho ukhetha izinsizakalo ezinjalo.
I-Micro CRM akuyona eyawo wonke umuntu, kodwa iyadingeka
Izinhlelo ze-CRM ziba yinkimbinkimbi futhi ziba yindawo yonke. Thina njalo futhi ngenkuthalo ukuthuthukisa iminyaka eminingi nangesibonelo sakhe sikubona lokhu kukhula. Kungakho kudingeke ukuthi sihlukanise abasebenzi bokuhlela futhi sinikeze ibhizinisi ngalinye inguqulo yalo (yize wonke umuntu wayethanda ikakhulukazi ). Kodwa-ke, kunezinkampani lapho ngisho nezinguqulo ezincane zezinhlelo ze-CRM ezisemakethe ezingafanelekile. Abakudingayo ukurekhoda isicelo sesikhathi esisodwa esivela kuklayenti, ukushayela, "ukumqondisa" ekuthengisweni nokuvala. Lawa ngamabhizinisi amancane namancane angakakulungeli ukukhokhela izibalo, idatha eyisisekelo, izinhlobo eziyinkimbinkimbi zokuthengiselana, izinqubo zebhizinisi nakho konke okunye.
Izinkampani ezinjalo zidinga i-CRM encane - izixazululo zamafu ezilula kakhulu ezingaxazulula izinkinga zebhizinisi eziyisisekelo ngaphandle kokuqaliswa okuyinkimbinkimbi, ukuqeqeshwa, futhi okungcono kakhulu ngokungabizi. Ngakho-ke, amabhizinisi afuna ama-CRM alula. Ngaphambilini, asizange sisiqaphele lesi sidingo ngoba sisebenze eduze ne-CRM esebenzayo, enamandla. Isambulo safika lapho sikhulula wethu : amaklayenti abonise isithakazelo kuwo njenge-CRM elula kakhulu (ukuthenga njengesicelo, ucingo, izindleko zomsebenzi, izimo - lokhu kwanele kwamanye amaklayenti avela kumabhizinisi amancane nancane).
Lona umkhuba omuhle: kusukela ku-automation "encane" enjalo, ibhizinisi lizofika ngokushesha noma kamuva libe elikhulu futhi lizokwazi ukwamukela kuyo into efanayo nezinkampani ezinkulu, okusho ukukhula ngesisekelo sokuhlaziya, ukusebenza nazo. Ama-KPI, nokuphatha izinqubo zebhizinisi. Enye yamathrendi amahle kakhulu esiwaqaphelile.
Ikhodi ephansi iyisicupho kubaphathi
Ngo-2019, umqondo wekhodi ephansi wabuyela empilweni yezwe le-CRM. Empeleni, lawa amapulatifomu afanayo ayekhona ngaphambili, kodwa ekugcineni athole igama elihle lokumaketha. Umklami ocubungula ngosekelo lwe-BPMN notation? - Yebo, lena ikhodi ephansi! Umhleli we-UI ebonakalayo? - Ikhodi ephansi. Ngokuvamile, umhleli obonakalayo wezinqubo zebhizinisi ku-RegionSoft CRM yethu noma ukusetha uhlu lwemibuzo ohlelweni lwethikithi Lokusekela le-ZEDline konke kuyikhodi ephansi. Kodwa-ke, kukhona enye i-synonym yaleli gama - NO-code.
Nginesiqiniseko sokuthi lesi sihloko sizoqhubeka nokuthuthukiswa ngo-2020. Ngendlela, uma ngokungazelelwe ufuna ukubona ikhodi ephansi yangempela, bheka isiteji se-Pega BPM, futhi ngesikhathi esifanayo ithegi yayo yamanani futhi uhlole ukuthi abasebenzi bakho bayakwazi yini ukubhekana nale khodi ephansi. Kwezinye izindawo kulula ukufunda ulimi lokuhlela :)
Ukuthuthukiswa kwekhodi ephansi kusho amandla okushintsha isistimu yolwazi ohlangothini lweklayenti ngaphandle kokumisa ukuhamba komsebenzi ngaphandle kokusebenzisa ikhodi yohlelo (ngokusebenzisa "intuthuko" ebonakalayo). Kalula nje, lena yindaba efanayo lapho umthengisi ethengisa i-CRM/ERP ngesisusa: "abaphathi bangakwazi ukulungisa uhlelo ngokwabo ngaphandle kwamakhono okuhlela." Uke wazama ukwakha okuthile okuyinkimbinkimbi kunenqubo yomugqa ku-BPMN? Ingabe uyathanda imidwebo ye-UML? Ngakho-ke, akubona bonke ochwepheshe be-IT abakulungele ngokwengqondo ukubhekana nalokhu, kungasaphathwa abaphathi abajwayelekile, iningi labo elethulwa isoftware ngokuthi “ngokuchofoza i-pentagram 1C".
Kungani ikhodi ephansi ingeyona inkambiso oyidingayo?
- Ukuze ubhekane nokucushwa kwekhodi ephansi, umphathi udinga ukwazi okungenani i-logic (njengesihloko, hhayi njengesici sokucabanga) futhi abe namakhono ekusebenzeni nezinqubo. Kalula nje, unjiniyela wekhodi ephansi kufanele acabange njengonjiniyela. Uma kungenjalo, kuzothatha isikhathi esiningi ukwenza amaphutha nokuba nekhono kulo makhi.
- Ngeke kwanele ngawe ukuthi "uhlanganise" inqubo yebhizinisi, umbiko noma imojula - kubalulekile ukuyihlanganisa kahle kumqondo wesistimu owenza ngokwezifiso.
- Kukhona amathuba amaningi okuthi uzogcina usekelwa uchwepheshe okhokhelwayo okhokhelwa ngumthengisi, ngoba uzoba nemibuzo mayelana nokusebenza nepulatifomu yekhodi ephansi, futhi uzokujabulela ukuyiphendula - ngemali eyengeziwe.
- Abasebenzi bakho bazochitha isikhathi sokusebenza befunda inkundla kanye "nokuthuthukiswa kwekhodi ephansi" ngokwayo, futhi lesi sikhathi sizosetshenziswa ngokulimaza imisebenzi yabo eyinhloko. Kulula ukusebenzisa imali ekuthuthukisweni kwabathengisi futhi ungaphazamisi abasebenzi emisebenzini yabo. Ngisho noma unqume ukushintshela endaweni yekhodi ephansi, isisombululo esingcono kakhulu kungaba ukuqasha noma ukwaba umuntu ohlukile ozosebenza nayo.
- Ipulatifomu yekhodi ephansi ayiyona into engaphezu kwesethi yokwakha enesethi elinganiselwe yama-cubes, izingxenye, amasondo kanye nabantu. Uma ufuna ukwenza isici esisha ngokuphelele esidingekayo ezidingweni zebhizinisi lakho, uzodinga ukubhala ikhodi yangempela (futhi cishe uxhumane nomthengisi).
- Amapulatifomu anemikhawulo eminingi ekuhlanganisweni, ama-API, i-imeyili, njll. Kuzodingeka uxazulule lezi zinkinga ezingaphezu kwamandla ekhodi ephansi.
Angikukhiphi ukuthi amapulatifomu ekhodi ephansi, ngaphansi kwesosi ethile yokumaketha, azophenduka umkhuba ophikelelayo we-CRM yenkampani, kodwa akufanele uthembele kuwo njengokuqhuma kwe-supernova noma ukwelapha konke. Cishe, umphumela onenzuzo kumaphrojekthi amancane ngaphandle kokulinganisa kanye nezidingo zebhizinisi eziyinkimbinkimbi noma, uma ubheka izixazululo ezibizayo, ezinkampanini ezinemali yokubonisa abasebenzi babathuthukisi (abaklami) bepulatifomu yekhodi ephansi.
Ungakhali, Alice, isikhathi sakho asikafiki
Esibikezelweni sethu sika-2019, sasicabange ukuthi ubuchwepheshe benkulumo buzofinyelela kumasistimu e-CRM, kodwa ngesimo esithi: "Alice, shayela u-Sergei Mikhailov wase-Istok LLC." Isibikezelo sagcwaliseka ngendlela embi kakhulu: abasizi bezwi sebefinyelele izinhlelo zasekhaya ze-CRM, kodwa kuze kube manje bangakwazi ukudala imisebenzi kuphela - lokhu kuwumsebenzi ohlakaniphe kakhulu kunokushaya ucingo. Nokho, sihlala singaqiniseki: okwamanje, umsizi wezwi ohlelweni lwe-CRM useyi-gimmick yokumaketha nokutotoswa, ngaphandle kokubonakala kwenani lebhizinisi.
Izici ngenxa yezici zizokwenza i-CRM ibize kakhulu
Esimeni sezentengiselwano sezinkampani ze-IT, ungathola umqondo womsebenzi webhizinisi (ukusebenza okuwusizo okugcina sekukhululiwe) kanye nesici somkhiqizo (hhayi udoti odingekayo ikakhulukazi ophakelwa kalula izethameli ngendlela yokukhishwa kwabezindaba. kanye nezindaba kumasayithi akhethekile). Isibonelo, umklami wenqubo yebhizinisi noma umhleli uwumsebenzi webhizinisi obalulekile, futhi imitha yokushaya kwenhliziyo noma i-pedometer kunguqulo yeselula ye-CRM isici somkhiqizo. Kwezinye izimo, lesi sici singase sibe yi-AI, i-VR noma i-gamification - uma ingasebenzi ebhizinisini lamaklayenti okuqondiwe. Maye, ngo-2018-2019 kwaba khona igagasi lamaqhinga anjalo: ama-CRM ahlukahlukene aqala ukunikeza imisebenzi yokumaketha (kodwa eqondakalayo!), Biza abaqeqeshi bebhizinisi abadumile njengabalingani, futhi wenze ukusebenzisana okungajwayelekile. Konke lokhu kubiza imali ezinkampanini futhi ngokusobala kuholela ekwenyukeni kwezindleko zesixazululo kumthengi wokugcina.
Le ndlela izoba yimfashini ngoba yenza lula kakhulu imisebenzi yezentengiselwano, ikuvumela ukuthi ungene emithonjeni ehlukahlukene, futhi naphezu kwakho konke okungenanjongo, umthengi uyayithanda. Ngakho-ke, ngeke kube khona izeluleko - khumbula nje ukuthi kuwo wonke ama-chip "amomothekayo" noma "ama-hyped" nguwe ozokhokha. Hhayi-ke, lesi akusona isikhathi sokuqala kithi - asizikhokheli yini izinto ezinjalo kumagajethi, izinhlelo zokusebenza ngisho namathuluzi okuthuthukisa? 🙂
Amafu azoqhubeka nokukhuphuka. Izingozi futhi
Injabulo evela ekubeni lula nokufinyeleleka kobuchwepheshe bamafu ivula indlela yezinkinga zokuphepha: ukuphepha kwedatha, ukulungiselelwa, nengqalasizinda yamafu kuya ngokuya kuthintwa ukuhlaselwa kwangaphandle, ukuphoqelelwa okukhulu, ngisho nokuhlakazwa kwezinkampani zezikhungo zokubamba nedatha. Ngakho-ke, umuntu wesithathu, okhona ngokungabonakali ebhizinisini elinesofthiwe yefu kwingqalasizinda yalo, uthola isisindo futhi abe usongo olubonakalayo nolungokoqobo ekuvikelekeni kolwazi lwenkampani.
Okungenani kuyaxaka ukushiya ubuchwepheshe bamafu ngo-2020, ngakho-ke qhubekela phambili esu lokuhlukanisa izingozi ekuvikelekeni kolwazi: gcina amakhophi angu-2-3 ezipele kumaseva ahlukene, ukugcina isisekelo seklayenti lakho kanye nesizindalwazi sokwenziwe, nikeza okuncamelayo i-CRM yedeskithophu. (okusingathwa kuseva yakho), Gada ukuphepha kwamalungelo okufinyelela. Uma ukuthola kunzima ukubhekana nalokhu, cela inkampani ekhipha inkampani noma umlawuli wesistimu yakho ekuvakashele ukuthi asethe isistimu yokuphepha. Ungakweqi ezokuphepha—izinkinga zakho zizobiza ngaphezulu ngokuhamba kwesikhathi.
Izilinganiso zizoqhubeka ziqamba amanga
Maye, ngo-2019, okungenani izifundo ezimbili ezithunyelwe zanyatheliswa ezinikeze inombolo yohlelo lwe-CRM 1 noma indima ehamba phambili emakethe. Kwakukhona futhi izilinganiso eziningi nokubuyekezwa okunjalo, futhi umklomelo wokuziqhenya wasungulwa wokusabalalisa izindlovu. Ngicabanga ukuthi lo mkhuba usubuyile futhi uzohlala uphila futhi uphilile. Ngendlela, sibhale ukuthi kungani . Ngakho-ke hlola i-CRM, zikhethele wena, futhi unganciki olwazini olubhalwe ngama-akhawunti afile e-VK noma “olusontwe” ngenzuzo enye i-NIICHAVO.
Kukhona amathrendi athile athile azothonya imakethe yezinhlelo ze-CRM eRussia: umbuzo wobuhlakani bokwenziwa kanye nokufaneleka kwawo kusalokhu kuvulekile, imakethe igcwele "ngosuku olulodwa" izinhlelo ze-CRM ezizama ngokwazo ngokuzimela noma kumanethiwekhi ozakwethu, ukuwa. kulawa manethiwekhi wozakwethu afanayo, izinga eliphansi lokuzenzakalela kwezinkampani (okulinganiselwa cishe ku-8% eMoscow, ngisho naphansi ezifundeni), ukuqwashisa okuphansi komsebenzisi, njll. Kepha lezi akuzona izehlakalo zika-2020, kodwa kunalokho izitayela okufanele sonke siphile nazo.
Ngokuvamile, imakethe ye-CRM iyaphila, izinkampani zibonisa isithakazelo ku-automation, ukuqonda izinzuzo, ukufuna ezinye izindlela, ukuqhathanisa, nokucabanga ngakho. Lokhu okuzenzakalelayo kuya ngokuya kubukeka njengesidingo, kunokuba kube yimfashini noma "ngoba kufanele." Siyaqhubeka nokusebenza.
Source: www.habr.com