Umbukiso wemidlalo ye-gamescom 2019 e-Cologne wethule izimanga eziningi. Umkhiqizi wezimoto owaziwayo wakwaFord umemezele izinhlelo zokuzibandakanya ne-eSports. Njengamanje, inkampani isivele ibheka abashayeli bezindiza abahamba phambili bezimoto ukuze bakhe awabo amaqembu e-eSports. Okwamanje, amaqembu esizwe kaFordzilla azonqunyelwa emazweni amahlanu: France, Germany, Italy, Spain kanye ne-UK. Ngaphezu kwalokho, kuhlelwe ukwakha iqembu labadlali abahamba phambili be-EU.
URoelant De Waard, iphini likamongameli wezokuthengisa nezinkonzo zeFord of Europe, uthe: βIFord inekhono lomjaho abanye abangaba nomona. Manje yisikhathi sokusebenzisa lolu lwazi emhlabeni wezemidlalo ukuze sifinyelele isizukulwane esilandelayo sabagijimi be-inthanethi futhi sibakhuthaze ukuthi babe abashayeli bezimoto zethu zeFord Performance.β
Njengamanje, ochwepheshe babikezela ukuthi imali engenayo yonyaka yemakethe ye-eSports yomhlaba wonke izofinyelela cishe ku-$ 1,1 billion - 26,7% ngaphezu kwemiphumela ka-2018. Ingqikithi yezethameli kufanele kube abantu abayizigidi ezingu-453,8: abalandeli be-e-sports abayizigidi ezingu-201,2 kanye nezibukeli ezivamile ezingu-252,6. Ngesikhathi esifanayo, umdlali ojwayelekile ungaphezudlwana nje kweminyaka engamashumi amathathu ubudala - lapho nje abantu bethola imoto entsha.
AbakwaFord bakholelwa ukuthi ubuchwepheshe be-esports kanye nothando lomphakathi wemidlalo kuzophinde kuwusize uqonde ukuthi ikusasa lohambo lizobukeka kanjani, ngezindlela ezintsha zokuhamba njengezimoto ezizishayelayo ezisafufusa. Ngendlela, inkampani ibikhona embukisweni we-gamescom iminyaka eminingana: ngo-2017, yaba yi-automaker yokuqala ukumisa inkundla yayo kulo mcimbi. Ngemva konyaka, inkampani yethula inguqulo enamandla kakhulu yeveni yayo ethengiswa kakhulu emakethe ye-EU, iFord Ranger Raptor, khona kanye embukisweni waseCologne.
Amaqembu eFordzilla azoqhudelana kumaphrojekthi afana nalawa
UJustin Osmer oyiNhloko Yobambiswano Yeminyaka Eyishumi uthe: βSiyajabula ukubona izinkampani ezinkulu ezifana neFord zikhetha iForza Motorsport ukuthi yethule izinhlelo zezemidlalo. Uchungechunge lwe-Forza lunezigidi zabalandeli, futhi abantu abaningi ngokwengeziwe bafuna ukuba ngabadlali be-eSports noma bamane balandele i-eSports. Kuyasijabulisa ukubona uzakwethu osenesikhathi eside esebenzisana naye iFord Motor Company edala amathuba amasha alokhu.β
Source: 3dnews.ru