Ngo-Ephreli walo nyaka, i-IKEA yethule iqoqo elilinganiselwe lokhaphethi abaklami ababizwa ngokuthi “Umcimbi Wobuciko 2019”. Isici esiyinhloko seqoqo ukuthi imidwebo yamakhaphethi yenziwa ngabaklami abadumile, kuhlanganise nomqondisi wezobuciko womugqa wamadoda kaLouis Vuitton Virgil Abloh, umculi we-avant-garde uCraig Green nabanye. Into ngayinye efakwe eqoqweni elisha le-IKEA ibize u-$500.
Isinqumo esingavamile senziwe umenzi wefenisha ukuze alwe nabadayisi. Inkampani yaseSweden, kanye ne-ejensi ye-Ogilvy Social Lab, yenze isithwebuli esikhethekile esibizwa ngokuthi (He)art Scanner. Umshini oyingqayizivele uklanyelwe ukufunda amathonya obuchopho bomuntu nokushaya kwenhliziyo. Isithwebuli sasetshenziswa inkampani ukuze ihlole ukuthi ikhasimende liyithanda kangakanani into elalihlela ukuyithenga.
Ngemva kokuba umthengi efake isithwebuli, waphelezelwa ekamelweni elimnyama lapho ayekwazi ukubuka khona okhaphethi abahlukene. Uma idivayisi iqopha ukuthi iklayenti lithanda uhlobo oluthile lukakhaphethi, umthengi wayengaluthenga. Uma izinga lezimpawu ezirekhodiwe lalingekho phezulu ngokwanele, iklayenti lalicelwa ukuthi liqhubekele phambili ekubukeni izinketho ezilandelayo.
Ngemuva kwemiphumela yomkhankaso, i-IKEA ikhiphe ividiyo emfushane lapho ithi lonke iqoqo likakhaphethi lidayiswe eBelgium ngeviki nje. Kuyaphawuleka ukuthi abekho abamele iqoqo le-"Art Event 2019" abafakwe ku-eBay, ngokungafani nezimpahla ezazithengiswa kwamanye amazwe.
Source: 3dnews.ru