Izindaba ezingamanga, izinkolelo-mbono zozungu kanye nolwazi olungelulo yizinkinga hhayi ku-Facebook, YouTube naku-Twitter kuphela, kodwa naku-Instagram. Nokho, lokhu kuzoshintsha maduze nje njengesevisi xhuma uhlelo lokuhlola iqiniso lwe-Facebook ecaleni. Inqubomgomo yokusebenza kwesistimu nayo izoshintshwa. Ngokucacile, okuthunyelwe okubonakala kungamanga ngeke kukhishwe, kodwa futhi ngeke kuboniswe kuthebhu ethi Hlola noma emakhasini wemiphumela yosesho ye-hashtag.
"Indlela yethu yokuthola imininingwane engamanga iyafana nekaFacebook - uma sithola imininingwane engamanga, asiyisusi, sinciphisa ukusabalala kwayo," kusho umkhulumeli wePoynter, uzakwethu ohlola amaqiniso kuFacebook.
Amasistimu afanayo azosetshenziswa njengakunethiwekhi yokuxhumana nabantu enkulu kunazo zonke, ngakho manje okufakiwe okungabazayo kuzoqinisekiswa okwengeziwe. Ngaphezu kwalokho, kubikwa ukuthi izaziso ezengeziwe kanye nezigelekeqe zingavela ku-Instagram ezizokwazisa abasebenzisi mayelana nokungalungi okungenzeka kwedatha. Azoboniswa uma uzama ukuthanda noma ukubeka amazwana kokuthunyelwe. Isibonelo, lokhu kungaba okuthunyelwe mayelana nezingozi zemithi yokugoma.
Ngesikhathi esifanayo, siyaqaphela ukuthi okwamanje kunezisebenzi eziningi ze-Facebook ezivela emazweni ahlukene futhi ilebula okuthunyelwe kwabasebenzisi ezinkundleni zokuxhumana i-Facebook ne-Instagram. Lokhu kwenzelwa ukulungiselela idatha ye-AI, kodwa inkinga ukuthi kokubili amarekhodi omphakathi nawomuntu siqu ayatholakala ukuze abukwe. Kwenzeke okufanayo eNdiya kusukela ngo-2014, futhi ngokuvamile kunamaphrojekthi anjalo angaphezu kuka-200 emhlabeni jikelele.
Lokhu kungase kubhekwe njengokwephulwa kobumfihlo, nakuba, ngokufanele, siphawula ukuthi akuwona kuphela i-Facebook ne-Instagram abanecala lalokhu. Izinkampani eziningi zibandakanyeka "esichasiselweni sedatha", nakuba ezinkundleni zokuxhumana udaba lobumfihlo lubaluleke kakhulu.