Ngokocwaningo olwenziwe abahlaziyi bakwaPiper Jaffray, elinye lamabhange amakhulu okutshalwa kwezimali e-United States, abantu abavela kuGeneration Z, abazalwa phakathi kuka-1997 no-2012, bancamela ukujwayelana nemikhiqizo emisha nemikhiqizo yabo enkundleni yezokuxhumana i-Instagram ngaphezu kwalokho. kunoma iyiphi enye iwebhusayithi, noma kwenye ingxenyekazi.
I-Instagram ikhethwe ngaphezu kuka-70% yabaphenduli, kanti izethameli ezitholakala entsheni esukela eminyakeni eyi-14 kuye kweyi-18 zifinyelela ku-90%. I-Snapchat iphume endaweni yesibili, ithola ngaphansi nje kuka-50% wamavoti, ngokuduma sekukonke kohlelo lokusebenza kungaphezu kwe-Instagram. Lokhu kulandelwa i-imeyili enamavoti angu-38%, i-SMS eno-35%, kanye nokukhangisa kwewebhusayithi ngo-30%. I-20% kuphela yentsha elandela imikhiqizo ku-Twitter futhi cishe i-12% kuphela ku-Facebook.
Ekuhloleni kwabo, abahlaziyi bakwaPiper Jaffray bahlola intsha engu-8000 16 e-United States enesilinganiso seminyaka engaba ngu-19. Inhlolovo ibuze imibuzo mayelana nemikhuba yabo, ukusebenzisa imali, imikhiqizo ekhethwayo kanye nezinkundla eziku-inthanethi. Imiphumela yashicilelwa ngokushesha ngemuva kokuthi i-Instagram ngoMashi XNUMX yethule amandla okuthenga ngqo kuhlelo lokusebenza lwenethiwekhi yezokuxhumana kwezinye zemikhiqizo (ngokwesibonelo, i-Adidas, Burberry, Dior, H&M, MAC Cosmetics, Nike, NYX, Oscar de la Renta , Prada, Uniqlo, Zara nabanye).
“Ukuthenga kungaphezu nje kokuhambahamba esitolo—kumayelana nalokho okubonayo nokufundayo endleleni,” kusho i-Instagram esitatimendeni lapho yethula isici esisha okokuqala. "Kwabaningi ku-Instagram, ukuthenga kuwusesho olujabulisayo lokukhuthaza kanye nendlela yokuthola izinhlobo ezintsha nezithokozisayo."
Source: 3dnews.ru