Sawubona! Siqala ukushicilela imibiko evela ku-QIWI Kitchen, futhi eyokuqala izoba umbiko ka-Absat mayelana nensizakalo yakhe yobuciko yokubhaliselwe. Izwi lesikhulumi.
Igama lami ngingu-Absat, nginguzakwethu esikhungweni sokuklama isevisi I-Useful, futhi ngesikhathi esifanayo ngidala isevisi ye-DaiDa, evumela abantu ukuthi baqashe izinto zobuciko, okungukuthi imidwebo yamaciko ahlukene.
Kulokhu okuthunyelwe ngizokwabelana nawe ngesipiliyoni sethu: kusukela embonweni kuya ekuqaleni kokudala umkhiqizo, mayelana namaphutha ethu futhi ngokujwayelekile ukuthi bekunjani.
Kukhona into efana ne-PMF, ukulingana komkhiqizo/kwemakethe. Kunezincazelo eziningi zalokhu; ngamafuphi, wukuhambisana komkhiqizo wakho nokulindelwe yimakethe nezethameli. Kungakanani okudingekayo nhlobo nokuthi kuzoba kudingekile yini. Kulula ukuqonda ukuthi i-PMF izuziwe noma cha - uma ubona ukukhula okuphindaphindiwe nokuqhubekayo kubasebenzisi futhi uqonda ukuthi kubangelwa yini - une-PMF, kunzima ukwenza iphutha.
Njengesiqalo, asikayitholi i-PMF, sisaqhubeka. Mayelana nombono, kwakunjalo ngathi.
Ngonyaka odlule, ngaphansi kohlaka lwe-ejensi yethu, senza ucwaningo olukhulu lwemakethe yezobuciko yesimanje futhi sahlonza inani lamathrendi. Okokuqala, sikuqaphele ukwenziwa ngentando yeningi kwale makethe iyonke. Okwesibili, sithole i-niche yobuciko obufinyelelekayo futhi sabona ukuthi sidinga ukumba lesi sihloko ngokuqhubekayo. Ngokusho kwawo wonke ama-canon of design service, sixhumane nabo bonke abadlali bemakethe - abanikazi begalari, abathengi, abaculi. Umphumela waba imibuzo emithathu eyinhloko esizame ukuthola izimpendulo zayo ngesikhathi sesiteji sokwenza i-prototyping.
Umbuzo wokuqala uwukuthi: indlela yokuguqula igalari yakudala ibe yisitayela sobuciko besimanje, okungukuthi, dala uhlobo oluthile oluhlukile lwe-Zara kule makethe.
Umbuzo wesibili: indlela yokuxazulula inkinga yezindonga zamahhala nezivele zigcwele. Abantu bavame ukuba nenani elilinganiselwe lezindonga ezindlini zabo, futhi kunendawo yamahhala kulezi zindonga lapho ungalenga khona okuthile ukuze kube kuhle. Kungenzeka ukuthi abantu sebenawo amashalofu, amakhalenda, izithombe, omabonakude kanye namaphaneli e-LCD alenga ezindongeni zabo. Noma eminye imidwebo ngokujwayelekile, elapha kanye unomphela. Okusho ukuthi, abantu babengadingi imidwebo emisha, ngoba noma kwakungekho ndawo yokuyiphanyeka, noma babengazi ukuthi ukufanisa kanjani umsebenzi nodonga olungenalutho olukhona.
Futhi umbuzo wesithathu: indlela yokuqinisa isikhundla futhi wengeze ukuxhumana okuthile kubabukeli, ngoba le makethe idinga ukusunduza. Futhi esebenzayo impela.
Isixazululo
Sithole isixazululo ngefomethi yokuhlinzeka ngezinto zobuciko ngokubhalisa okuvuselelekayo. Yebo, lokhu akuyona into entsha ngokuphelele okungekho muntu oke wayenza ngaphambili, sihlanganise izindlela ezingcono kakhulu ezivela ezimbonini ezikhona. Lena indawo yemakethe, lezi izinkampani zezomnotho ezabelana (i-Uber, i-Airbnb), lena imodeli yebhizinisi ye-Netflix, lapho ukhokha kanye ngenyanga ngokusebenzisa okuqukethwe.
Kusebenza kanjena namuhla. Umsebenzisi uya kusayithi, akhethe ucezu lobuciko aluthandayo, futhi siyaluletha futhi silulengise. Enye inyanga, lo mdwebo ulenga endlini yakhe, futhi ngemva kwalokho, angakwazi ukuvuselela ukubhalisa kwakhe ngenani elifanayo futhi agcine ucezu lobuciko enye inyanga, noma aye kuwebhusayithi futhi akhethe enye into ngaphakathi kokubhaliselwe. Khona-ke phakathi nezinsuku ezi-3 isithombe sangaphambilini sizosuswa futhi esikhundleni salokho sizolethwa esisha.
I-Idea
Ukukhetha umbono ongaqala ngawo ukudala umkhiqizo nokungena emakethe, kuzoba usizo ukuqala ngalokhu.
- Hlola amamodeli ebhizinisi amasha. Kuzwakala kusobala, kodwa kubalulekile.
- Abasebenzisi bocwaningo. Lokhu ngokuvamile okufanele ube nakho, laba ngabantu abazoqinisekisa ukusebenza kwenkonzo yakho. Noma ngeke.
- Gxila kulo mkhakha. Imvamisa, iziqalo eziphumelelayo zinjalo ngoba abasunguli bazo basebenze ezimbonini ezihlobene ngandlela thize nesihloko sokuqalisa. Okusho ukuthi, banesizinda esidingekayo futhi bacwiliswe kahle emakethe.
Ukubaluleka kocwaningo akufanele futhi kushaywe indiva, lokhu kunjalo lapho kungcono ukuchitha inyanga eyengeziwe, kodwa wenze uchungechunge locwaningo, kunokulondoloza le nyanga uphishekela ukuthengisa kokuqala.
Sekuphele unyaka siqhamuke nakho konke lokhu. Unyaka wonke ngingenzi lutho ngalo mbono. Futhi njengoba umkhuba ubonisa, isikhathi siyisihlungi esihle semibono. Uma unombono othile, uqhubeka uphila njengakuqala, emva kwesikhathi esithile ubuyela kulo mbono futhi uqaphele ukuthi usabalulekile, futhi umqondo upholile - okusho ukuthi kufanelekile ukuchitha isikhathi nezinsiza kuwo.
Indlela yokunquma
Lapha nginganikeza esami isibonelo. Into yokuqala engiyenzile kwakuwukuthola abantu abanomqondo ofanayo. Lokhu kubonakala kusobala, kodwa ngaphandle kwabantu abalungile ababelana ngombono wakho futhi futhi bafuna ukuwenza uphile, yonke into izoba nzima kakhulu. Uma kusebenza nhlobo.
Eqenjini lethu, uMaxim unesibopho sokuqukethwe; ungumuntu onenhlangano yakhe yezobuciko, i-Sense. Ngesikhathi esifanayo, ubuye abe nolwazi oluwusizo ekwakhiweni komkhiqizo - futhi ungumnikazi womkhiqizo kuphrojekthi yethu efanayo. Kukhona uchwepheshe we-IT, u-Vadim, esahlangana naye ku-jam yokuklama isevisi. Eqinisweni, ithimba lethu lonke lihlala ngefomethi yokuklama, ngakho-ke bonke ababambiqhaza baseduze nombono ngendlela ekhona ngayo.
Saqala ukuqoqa i-MVP (besiyoba kuphi ngaphandle kwayo), futhi sanquma ukukwenza kahle. Ngokuvamile, lapho usekuqaleni kohambo lwakho, ufuna ukwenza konke ngendlela efanele ngangokunokwenzeka, ukuze kamuva ukwazi ukuchitha isikhathi kuphela ekuthuthukisweni nasekuthuthukisweni, hhayi ekulungiseni lokho okwenzile okungalungile. Sakhe ama-hypotheses amakhulu futhi sahamba sayowahlola.
I-hypothesis yokuqala yayiwukuthi i-Hedonist (enye yezithombe zezethameli zethu ezihlosiwe) izovuma ukukhokha ama-ruble angu-3 ngenyanga ngokusebenzisa isevisi. Amamethrikhi abalwe kusukela kulokhu - ake sithi sinokuthenga okungu-000 emavikini angu-7 okuqala. Lokhu kusho ukuthi ungakwazi ukuhlukanisa abasebenzisi, ukukhomba izimo ezihlukene, nokunye. Ngaso leso sikhathi, sasebenzisa iziteshi ezilula, amakhasi okufika kanye ne-Facebook, ukuze sihlole ukuthi ukhona yini oyidingayo nhlobo noma cha.
Nokho, sibe nokusalela emuva okufanele, umklami wethu womkhiqizo wenze izivivinyo ze-UX/UI, futhi nganginomthwalo wemfanelo wokuhlola umkhiqizo ngokwawo. Lena yi-CJM kanye nensizakalo yohlelo esilwenzile. Lesi ngesinye sezinyathelo ngeluleka wonke umuntu ukuthi azenze - ngale ndlela ungakwazi ukuvumelanisa iqembu kahle. Uzoqaphela ngokushesha amandla akho kanye nobuthakathaka bakho, uqonde lapho ungase ube buthaka, yiziphi izinto ongazange uzicabange kahle, njalonjalo. Futhi ipulani izokusiza ukuthi ulungise izinqubo zangaphakathi zenkampani ohambweni lomsebenzisi.
Ukwethulwa komkhiqizo
Ngemva kwakho konke lokhu, sanquma ukwethula. Umthetho obalulekile womnikazi womkhiqizo uthi: βUma wethule umkhiqizo wakho futhi ungenamahloni ngawo, kusho ukuthi uwukhiphe sekwephuzile.β Yingakho sizame ukuqala kusenesikhathi. Ukuze ube namahloni, kodwa hhayi kakhulu.
Sithole impendulo eminingi eyakhayo, futhi lenze lokho ejwayele ukukwenza - laphendula amakhanda ethu. Sinconywe yiwo wonke umuntu ofunde ngalo msebenzi, ngisho nosomabhizinisi asebezakhele igama. kwakukhona igagasi lokuphindaphinda, baqala ukubhala ngathi, futhi lezi zincwadi azikhokhelwanga, kodwa izincwadi eziya kithina ezinjengokuthi βNinenhliziyo enhle, singabhala ngani?β
Lokhu kwaqhubeka amasonto amathathu, sabe sesibheka umphumela wakho konke.
Lokhu kwakusenza sicabange futhi kusibuyisele emhlabeni. Yebo, lapho wonke umuntu ethi isevisi ipholile, kuhle lokho. Kodwa uma kungekho muntu othenga okuthile, kufanele kwenziwe okuthile.
Amaphutha
Ngokubona kwami, iphutha lokuqala kwaba ukuthi sibeke umgomo wamamethrikhi esikhundleni sempendulo. Okusho ukuthi, uma abantu abangu-7 bethenga okubhaliselwe, khona-ke i-hypothesis esiyibeke phambili izobe ilungile, futhi sasuka lapho. Futhi kwakudingeka ukuqonda indlela yokwenza ngalesi sikhathi ngesikhathi ukuze kulungiswe i-hypothesis ngokwayo. Yile ndlela isevisi okufanele isebenze ngayo.
Inkinga yesibili ihlobene nesayithi. Lapha sithathe indawo yezimbangi eziqondile emakethe yezobuciko njengezinkomba. Ngaphezu kwalokho, izingosi azizona ezihamba phambili kakhulu. Sinqume ukulungisa lokhu ngokusebenzisa amasayithi asungula kakhulu esihlokweni njengezinkomba. Lokhu kusisizile ukuthi sinyuse amazinga ethu okuguqulwa.
Sizame ukuqonda ukuthi kungani, naphezu kwakho konke lokhu, inani lokuthengisa lawela ngaphakathi kwesibalo esiyindilinga (0). Sasinedatha encane, futhi sazama ukuhlola konke esasingakwenza. Kokubili ukukhangisa ku-Facebook nokucela impendulo kubangani, ngisho noma bengezona izethameli eziqondiwe nhlobo, basazonikeza impendulo ewusizo. Into esemqoka impendulo ephezulu, akukaze kube kuningi kakhulu. Impendulo eyengeziwe - imibono emisha eyengeziwe yokuhlola - isevisi engcono.
Ingqopha-mlando ehlukile bekuwukuqoqa ulwazi ngosizo lwama-blogger. Lapho siqala ukukhangisa nabo, bacela ukusenzela okunye. Ngakho-ke, sibacele ukuthi bathumele imibuzo ebuza, abasebenzisi, kungani uvakashele isayithi kodwa ungazange uthenge lutho? Futhi cishe kuzo zonke izimpendulo, kungakhathaliseki ukuthi imithombo ikuphi, inkinga enkulu yayibonakala - kwakungekho okuqukethwe okwanele.
Ngakho-ke, khumbula ukuthi uma ubhekene nanoma yikuphi okuqukethwe ngaphakathi kwephrojekthi yakho, khona-ke okuqukethwe yinto yokuqala okufanele uyinake.
Ukuphindaphinda kwesibili
Ngokugxila kokuqukethwe, sithathe isinyathelo emuva. Sikhumbule ukuthi yini eyenza inkundla ibe yinkundla - yilapho umane uxhumanisa izethameli zakho ozihlosile. Okusho ukuthi, abaculi bamane balayishe imisebenzi yabo kusayithi, futhi abasebenzisi bakhethe lokho abafuna ukukuthenga. Asibandakanyi nhlobo ekukhiqizweni kwalokhu okuqukethwe. Futhi isimiso seplathifomu sivumele ukuthi yini ngempela esiyithengisayo, iyiphi iyunithi yenani esinayo (umsebenzi wobuciko).
Ngemuva kwalokho, sikwazile ukulungisa izinto ezimbalwa sisebenzisa i-canvas ethambile, ikakhulukazi lokho obekungakaqedwa ngaphakathi kweziteshi. Manje sesenze amanye ama-hypotheses amaningi, sivumela umthengi ukuthi avotele imisebenzi yakhe ayintandokazi kusayithi, futhi ahlole konke lokhu ngaphakathi kohlaka lwe-castdev. Emsamo, umsebenzi manje usezandleni zomsebenzisi ngokuphelele. Senze ukuthi abantu ngokwabo bakhethe lokho abakuthandayo, abakuthandayo, futhi lokhu manje sekwenza ukufunza kwabo okuvelayo. Kodwa ngesikhathi esifanayo, asibandakanyi nhlobo kule nqubo futhi asiyigadile.
Ukugada ngokwako njengengqikithi manje sekusetshenziswa ngokunembile kwikhwalithi yokulinganisela komsebenzi ongenayo - umlondolozi ubheka ukugeleza okungenayo kwezinhlelo zokusebenza futhi avumele (noma akakuvumeli) lokhu noma lokho kusebenza kusayithi. Futhi uma engabaza, bese sethula isivivinyo - sithumela umsebenzi ku-Instagram futhi sivumele abasebenzisi ukuthi bavote ukuthi lo msebenzi uyadingeka kusayithi noma cha. Ithola ukuthandwa okungu-50 futhi ingene endaweni yesikhulumi.
Esifanekisweni samanje sihlola amanye amatimu ambalwa. Uma kunemisebenzi eyanele yokuhlaziya, ngosizo lobuchwepheshe be-Google singancoma kubasebenzisi eminye imisebenzi abangase bayithande futhi efanelana kangcono nokukhetha kwabo.
Hhayi ku-inthanethi kuphela
Isevisi yalolu hlobo iphinde isho ukusebenzisana okungaxhunyiwe ku-inthanethi nomsebenzisi. Kithina, lokhu okwenziwayo akubalulekile njengokuklama izindawo zokuhlangana nokunye. Lapha Siletha umsebenzi kumakhasimende ethu.
Ngikhuluma ngani? Kubalulekile ukuqonda ukuthi umkhiqizo wakho uqala kuphi nokuthi uphelelaphi. Abaklami namuhla bavame ukugxila kuphela kwedijithali, bashaye indiva okuhlangenwe nakho komsebenzisi endaweni ebonakalayo. Ngokubona kwami, lokhu kuyindlela-so-so. Ngakho-ke, ngingathanda ukukhuthaza abaklami ukuthi baphushe imingcele lapho beklama amamodeli ebhizinisi lengxenyekazi kanye nolwazi lwedijithali. Uzobona ukuthi umbono wakho womkhiqizo ushintsha kanjani.
Futhi uzobona abasebenzisi abanelisekile.
Yini manje:
- Kuthuthukisiwe , lapho inyanga yokubhalisa ibiza ama-ruble angu-990, izinyanga ezingu-3 - 2490 kanye nezinyanga ezingu-6 - 4900 ruble.
- Njengengxenye ye-custdeva, sibonile ukuthi isevisi yethu ibaluleke kakhulu kulabo abasanda kuthuthela endaweni entsha noma abenze ukulungisa.
- Saqala ukusebenza nezindawo zamahhovisi.
- Okuqukethwe okungeziwe kanye kukhathalogi ukwenza lula inqubo yokuthola kubasebenzisi.
Siyabonga!
Source: www.habr.com