Sawubona, Habr! Esikhathini esingengakanani esidlule ngathola ithuba lokukhuluma no-Nikolai Vakorin, umsunguli wephrojekthi ethakazelisayo iyisevisi yokuthumela izipho ungaxhunyiwe ku-inthanethi usebenzisa i-emoji. Phakathi nengxoxo, u-Nikolay wabelane ngolwazi lwakhe lokuthuthukisa umbono wokuqalisa ngokusekelwe ezimisweni ezimisiwe, ukuheha ukutshalwa kwezimali, ukukala umkhiqizo kanye nobunzima kule ndlela. Ngimnika phansi.
Umsebenzi wokulungiselela
Bengilokhu ngenza ibhizinisi isikhathi eside impela, kodwa ngaphambi kokuthi libe ngamaphrojekthi amaningi angaxhunyiwe ku-inthanethi emkhakheni wezokudayisa. Lolu hlobo lwebhizinisi luyakhathaza kakhulu, ngikhathele ubunzima obuqhubekayo, ngokuvamile ngokuzumayo futhi obungapheli.
Ngakho-ke, ngemva kokuthengisa enye iphrojekthi ngo-2012, ngaphumula kancane futhi ngaqala ukucabanga ngalokho okufanele ngenze ngokulandelayo. Iphrojekthi entsha, engakasungulwa bekufanele ihlangabezane nalezi zindlela ezilandelayo:
- azikho izimpahla ezibonakalayo, okudingeka kuthengwe futhi kusetshenziswe imali ekusekeleni kwabo futhi ezishintsha kalula zisuke ezimpahleni zibe izikweletu uma kukhona okungahambanga kahle (isibonelo: izinto zokusebenza zendawo yokudlela evalayo);
- akukho okutholwayo. Cishe njalo kumaphrojekthi ami angaphambili kwakukhona isimo lapho amakhasimende ayefuna ukukhokhelwa kweposi, kanye nokulethwa kwezinsizakalo nezimpahla ngokushesha. Kuyacaca ukuthi ngaleso sikhathi kwakudingeka nje uthole imali yakho futhi uchithe isikhathi esiningi nokuzikhandla kukho, ngezinye izikhathi kwakungenakwenzeka ukuxazulula inkinga (noma kwakungenzeka kancane);
- ithuba lokusebenza neqembu elincane. Ebhizinisini elingaxhunyiwe ku-inthanethi, enye yezinkinga ezinkulu ukuqasha abasebenzi. Njengomthetho, kunzima ukuthola nokugqugquzela, inzuzo iphezulu, abantu abasebenzi kahle kakhulu, bavame ukweba, izinsiza eziningi zidinga ukusetshenziswa ekulawuleni;
- amathuba okukhula kosonhlamvukazi. Amandla okukhula kwephrojekthi engaxhunyiwe ku-inthanethi ahlala elinganiselwe, kodwa bengifuna ukuzama ukufinyelela imakethe yomhlaba wonke (nakuba ngangingaqondi ukuthi kanjani okwamanje);
- ukuba khona kwesu lokuphuma. Ngangifuna ukuthola ibhizinisi elalizoba uketshezi futhi engangingaphuma kulo kalula futhi ngokushesha uma kunesidingo.
Kusobala ukuthi lokhu bekufanele kube uhlobo oluthile lokuqalisa ku-inthanethi nokuthi kuzoba nzima ukusuka kumbandela uye emcabangweni wodwa. Ngakho-ke, ngaqoqa iqembu labantu abanomqondo ofanayo - ababengabalingani kanye nozakwethu - abangase babe nesithakazelo ekusebenzeni kuphrojekthi entsha. Sagcina sinohlobo lwekilabhu yebhizinisi eyayihlangana ngezikhathi ezithile ukuze sixoxe ngemibono emisha. Le mihlangano nokuxoxisana kwathatha izinyanga ezimbalwa.
Ngenxa yalokho, siqhamuke nemibono yebhizinisi ebukeka kahle. Ukuze sikhethe owodwa, sinqume ukuthi umbhali wombono ngamunye uzonikeza isethulo somqondo wakhe. "Ukuvikela" bekufanele kufake uhlelo lwebhizinisi kanye nohlobo oluthile lwe-algorithm yesenzo iminyaka eminingana.
Kuleli qophelo, ngiqhamuke nombono “wenkundla yezokuxhumana enezipho.” Ngenxa yezingxoxo, uyena owawina.
Yiziphi izinkinga ebesifuna ukuzixazulula?
Ngaleso sikhathi (2013), kwakunezinkinga ezintathu ezingakaxazululwa ezihlobene nomkhakha wezipho:
- “Angazi ukuthi nginikezeni”;
- “Angazi ukuthi ngizibeke kuphi izipho ezingadingekile nokuthi ngingakuyeka kanjani ukuzithola”;
- "Akukacaci ukuthi usithumela kanjani isipho ngokushesha futhi kalula kwelinye idolobha noma izwe."
Zazingekho izixazululo ngaleso sikhathi. Amasayithi ahlukahlukene anezincomo okungenani azama ukuxazulula inkinga yokuqala, kodwa ayizange isebenze ngempumelelo. Ikakhulukazi ngoba cishe wonke amaqoqo anjalo bekuyizikhangiso ezifihliwe kabi zemikhiqizo ethile.
Inkinga yesibili ngokuvamile ingaxazululwa ngokuhlanganisa uhlu lwezifiso - lokhu kuwumkhuba odumile emazweni aseNtshonalanga lapho, ngokwesibonelo, ngosuku olwandulela usuku lokuzalwa, umuntu wokuzalwa ebhala uhlu lwezipho angathanda ukuzithola, futhi izivakashi zikhetha. abazokuthenga futhi babike ukukhetha kwabo. Kodwa eRussia leli siko alizange lithathe izimpande ngempela. Ngokulethwa kwezipho, isimo sasidabukisa ngokuphelele: kwakungenakwenzeka ukuthumela okuthile kwelinye idolobha noma, ikakhulukazi, izwe elingenazo izimpawu eziningi.
Kwakusobala ukuthi ngokombono singenza okuthile okuwusizo ukuxazulula lezi zinkinga. Kodwa imakethe kwakudingeka yakhiwe ngokuzimela, futhi akekho noyedwa kumalungu eqembu owayenesizinda sobuchwepheshe.
Ngakho-ke, okokuqala, sathatha iphepha nepensela futhi saqala ukuthuthukisa ukuhlekisa kwezikrini zohlelo lokusebenza oluzayo. Lokhu kwasenza saqonda ukuthi kufanele sibeke inkinga yesithathu ohlwini kuqala - ukulethwa kwezipho. Futhi ngesikhathi sokuxoxisana ngokuthi lokhu kungenziwa kanjani, kwasungulwa umqondo wokusebenzisa i-emoji ukumela izipho umuntu oyedwa angazithumela ku-inthanethi futhi omunye azithole engaxhunyiwe ku-inthanethi (ngokwesibonelo, inkomishi yekhofi).
Ubunzima bokuqala
Njengoba sasingenalo ulwazi lokusebenza emikhiqizweni ye-IT, yonke into yahamba kancane. Sichithe isikhathi esiningi nemali sithuthukisa i-prototype. Kangangokuthi amanye amalungu eqembu lokuqala aqala ukuphelelwa ukholo kulo msebenzi futhi awuyeka.
Nokho, sikwazile ukwenza umkhiqizo. Futhi, ngenxa yenethiwekhi enhle yoxhumana nabo edolobheni lethu - eYekaterinburg - sikwazile ukuxhuma amabhizinisi angaba ngu-70 endaweni yesikhulumi kwimodi yokuhlola. Lezi ikakhulukazi kwakuyizitolo zekhofi, izitolo zezimbali, izindawo zokuwasha izimoto, njll. Abasebenzisi babengakhokhela isipho, njengenkomishi yekhofi, futhi basithumele kothile. Umamukeli kwakudingeka aye endaweni ayeyifuna futhi athole ikhofi lakhe mahhala.
Kwavela ukuthi yonke into ibonakala ibushelelezi kuphela ephepheni. Empeleni, inkinga enkulu kwaba ukuntula ukuqonda ngabasebenzi bezinhlangano esisebenzisana nabo. E-cafe evamile, inzuzo iphezulu kakhulu, futhi ukuqeqeshwa ngokuvamile akunikwa isikhathi esanele. Ngenxa yalokho, abaphathi besikhungo bangase bamane bangazi ukuthi ixhunywe kunkundla yethu, bese benqaba ukunikeza izipho esezikhokhelwe kakade.
Abasebenzisi bokugcina nabo abazange bawuqonde ngokugcwele umkhiqizo. Isibonelo, kithina kwakubonakala sengathi sikwazile ukwenza uhlelo olufanele lokulinganisa izipho. Ingqikithi yayo bekungukuthi i-gmoji ethile yokubonisa isipho yayihlotshaniswa nesigaba sezimpahla, hhayi inkampani yabahlinzeki. Okusho ukuthi, lapho umsebenzisi ethumela inkomishi ye-cappuccino njengesipho, umamukeli angathola ikhofi lakhe kunoma isiphi isikhungo esixhunywe endaweni yesikhulumi. Ngesikhathi esifanayo, inani lenkomishi liyahlukahluka ezindaweni ezahlukene - futhi abasebenzisi abazange baqonde ukuthi lokhu kwakungeyona inkinga yabo nhlobo futhi bangaya kunoma iyiphi indawo.
Akukwazanga ukuchaza umbono wethu ezithamelini, ngakho emikhiqizweni eminingi ekugcineni sishintshele kusixhumanisi esithi “gmoji – specific supplier”. Manje, ngokuvamile isipho esithengwe nge-gmoji ethile singatholwa kuphela ezitolo nasezikhungweni zenethiwekhi eziboshelwe kulolu phawu.
Kwaba nzima futhi ukwandisa isibalo sabalingani. Kwakunzima ngamaketanga amakhulu ukuchaza ukubaluleka komkhiqizo, izingxoxo zazinzima futhi zinde, futhi ingxenye enkulu yayingekho umphumela.
Sesha izindawo zokukhula ezintsha
Sazama ngomkhiqizo - ngokwesibonelo, asenzanga nje isicelo, kodwa ikhibhodi yeselula, ongathumela ngayo izipho kunoma yiluphi uhlelo lokusebenza lokuxoxa. Sanwebeka emadolobheni amasha - ikakhulukazi, sethule eMoscow. Kodwa noma kunjalo izinga lokukhula alizange libe likhulu kakhulu. Konke lokhu kwathatha iminyaka eminingana; saqhubeka nokuthuthuka sisebenzisa imali yethu.
Ngo-2018, kwacaca ukuthi sidinga ukusheshisa - futhi kulokhu sasidinga imali. Akuzange kubonakale kuthembisa kakhulu kithi ukuphendukela ezimalini nasezisheshisi ngomkhiqizo wemakethe engakalungiswa; esikhundleni salokho, ngihehe owayenguzakwethu kwenye yephrojekthi yami edlule njengomtshali-zimali. Sikwazile ukuheha amaRandi ayizigidi ezi-3,3 ekutshalweni kwezimali. Lokhu kusivumele ukuthi sithuthukise ngesibindi imibono ehlukahlukene yokumaketha futhi sizibandakanye ngokukhuthele ekwandiseni.
Lo msebenzi wenze kwaba nokwenzeka ukuqonda ukuthi sishoda okuthile okubalulekile, okuyisigaba sebhizinisi. Izinkampani emhlabeni jikelele zinikeza izipho ngentshiseko - kozakwethu, amaklayenti, abasebenzi, njll. Inqubo yokulungiselela ukuthenga okunjalo ngokuvamile ayicacile, kukhona abaxhumanisi abaningi, futhi amabhizinisi ngokuvamile awakwazi ukulawula ukulethwa.
Besicabanga ukuthi iphrojekthi ye-Gmoji ingaxazulula lezi zinkinga. Okokuqala, ngokudiliva - ngemva kwakho konke, umemukeli ngokwakhe uya kokwamukela isipho sakhe. Ngaphezu kwalokho, njengoba ukulethwa kungokwedijithali kuqala, isithombe sesipho singenziwa ngendlela oyifisayo, sifakwe uphawu, noma sihlelwe - isibonelo, ngaphambi nje koNyaka Omusha, ngo-23:59, thumela isexwayiso ngesipho se-emoji esivela enkampanini. Inkampani futhi inedatha nokulawula okwengeziwe: ubani, kuphi futhi nini wathola isipho, njll.
Ngenxa yalokho, sisebenzise imali eqoqiwe ukuthuthukisa inkundla ye-B2B yokuthumela izipho. Lena indawo yemakethe lapho abahlinzeki benganikezela ngemikhiqizo yabo, futhi izinkampani zingayithenga, ziyifake uphawu ngama-emoji futhi zizithumele.
Ngenxa yalokho, sikwazile ukuheha amakhasimende amakhulu. Isibonelo, izinkampani ezimbalwa zisithinte - futhi sakwazi ukusebenza kwezinye izimo ezithakazelisayo ezinhlelweni zokwandisa ukwethembeka kwenkampani nokuthumela izipho zezinkampani, okuhlanganisa ngezaziso zohlelo lokusebenza zezinkampani zangaphandle.
I-twist entsha: ukwanda kwamazwe ngamazwe
Njengoba kubonakala embhalweni ongenhla, intuthuko yethu yayihamba kancane futhi sasibheke ukungena ezimakethe zangaphandle. Ngesinye isikhathi, lapho iphrojekthi isivele ibonakala ezweni lakithi, saqala ukuthola izicelo ezivela kosomabhizinisi abavela kwamanye amazwe mayelana nokuthenga i-franchise.
Uma uthi nhlá, lo mbono ubonakale uyinqaba: zimbalwa iziqalo ze-IT emhlabeni ezikala kusetshenziswa imodeli ye-franchise. Kodwa izicelo zazilokhu zifika, ngakho sanquma ukuthi sizame. Lena yindlela iphrojekthi ye-Gmoji eyangena ngayo emazweni amabili e-USSR yangaphambili. Futhi njengoba umkhuba ubonisile, le modeli iphenduke isisebenzela. "Sipakishile" ukuze uqalise ngokushesha. Ngenxa yalokho, ekupheleni kwalo nyaka inani lamazwe asekelwayo lizokhula lifinyelele kwayisithupha, futhi ngo-2021 sihlela ukuba khona emazweni angu-50 - futhi sibheka ngenkuthalo ozakwethu ukufeza lokhu.
isiphetho
Iphrojekthi ye-Gmoji cishe ineminyaka eyisikhombisa ikhona. Phakathi nalesi sikhathi, sabhekana nobunzima obuningi futhi safunda izifundo ezimbalwa. Sengiphetha, sizibala:
- Ukusebenza ngombono wokuqalisa kuyinqubo. Sichithe isikhathi eside sithuthukisa umbono wephrojekthi, siqala ngemibandela eyisisekelo futhi saqhubeka nokukhetha izinkomba ezingase zibe khona, ngayinye eyahlaziywa ngokujulile. Futhi ngisho nangemva kokukhethwa kokugcina, izindlela zokuhlonza izethameli eziqondiwe nokusebenza nazo zashintsha.
- Izimakethe ezintsha zinzima kakhulu. Naphezu kokuthi emakethe engakasungulwa kunethuba lokuthola okuningi futhi ube umholi, kunzima kakhulu ngoba abantu abaqondi ngaso sonke isikhathi imibono yakho ehlakaniphile. Ngakho-ke, akufanele ulindele impumelelo esheshayo futhi ulungiselele ukusebenza kanzima emkhiqizweni futhi uxhumane njalo nezethameli.
- Kubalulekile ukuhlaziya izimpawu zemakethe. Uma umbono ubonakala ungaphumeleli, lesi akusona isizathu sokungawuhlaziyi. Kwaba njalo ngombono wokukhulisa imali ngama-franchise: ekuqaleni umbono "awuzange uphumelele," kodwa ekugcineni sathola isiteshi esisha senzuzo, sangena ezimakethe ezintsha, futhi saheha amashumi ezinkulungwane zabasebenzisi abasha. Ngoba ekugcineni balalela imakethe, okwakubonisa isidingo sombono.
Yilokho kuphela okwanamuhla, siyabonga ngokunaka kwakho! Ngizojabula ukuphendula imibuzo kumazwana.
Source: www.habr.com