Sawubona, Habr! Masiqhubeke nengxoxo mayelana nobunjiniyela be-gamification. Ngikhulume ngokulinganisa, futhi kulokhu sizokhuluma ngesihlahla sekhono (isihlahla sobuchwepheshe, isihlahla sekhono). Ake sibheke ukuthi izihlahla zisetshenziswa kanjani emidlalweni nokuthi lezi mishini zingasetshenziswa kanjani ku-gamification.
Isihlahla samakhono siyindaba ekhethekile yesihlahla sobuchwepheshe, okuyisibonelo saso esavela okokuqala emdlalweni webhodi Impucuko emuva ngo-1980. Umbhali wayo, kungazelelwe, akuyena uSid Meier, kodwa uFrancis Tresham. Kodwa-ke, emidlalweni yamakhompiyutha, ukubaluleka kokusetshenziswa kwalo mshini (kanye nokwakheka kokugcina ngendlela evamile) kungokweSid yakudala ku-Sid Meier's Civilization yango-1991. Kusukela ngaleso sikhathi, isihlahla sobuchwepheshe sisetshenziswe ekuthuthukisweni kwegeyimu hhayi kuphela kumasu nama-RPG, kodwa ngisho nasemidlalweni yesenzo nabadubuli. Esihlokweni anginaki umehluko phakathi kwesihlahla sekhono nesihlahla sobuchwepheshe, futhi ngesihlahla sekhono ngiqonde kokubili. Ngibheka zombili izipelingi (isihlahla samakhono nesihlahla samakhono) njengezilungile, kodwa ngizosebenzisa lokhu kokugcina esihlokweni, njengoba kuvame kakhulu ekuthuthukisweni kwegeyimu.
Kulapho kwaqala khona konke. Isihlahla sobuchwepheshe beSid Meier's Civilization.
Uma ufuna ukufunda okwengeziwe ngomlando wemishini yezihlahla noma izimiso zokwakhiwa kwayo, indawo yokuqala kuyoba . Esihlokweni sami, sizobheka izinhlobo zezihlahla ezivela emidlalweni yesimanje (futhi hhayi yesimanje), sinake izinkinga zemishini, sizame ukunikeza izixazululo zalezi zinkinga, futhi sicabange ngezindlela eziqondile zokusebenzisa imishini yesihlahla sekhono ku-gamification. . Kungani uvele ucabange ngakho? Ngeshwa, angikwazanga ukuthola izibonelo zangempela zokusebenzisa isihlahla samakhono kumongo okungewona owegeyimu. Uma uke wahlangabezana nezibonelo ezinjalo, ngingabonga ngokukhuluma kwakho ngazo kumazwana alesi sihloko.
Ngaphambi kokusebenzisa i-game mechanics ku-gamification, udinga ukufunda ulwazi lukanjiniyela wegeyimu. Hlaziya indlela oomakhenikha abasetshenziswa ngayo emidlalweni, kungani bekhanga abadlali, nokuthi hlobo luni lokuzijabulisa abantu abakutholayo ngokusebenzelana nalaba mshini. Ngincoma ukubuka isihlahla samakhono noma amaphuzu avelele ale vidiyo ku-dtf.ru. Imibono ka-Mark ayibalulekile ekuthuthukisweni kwegeyimu kuphela, kodwa nasekufakweni kwegeyimu kwamasistimu namaphrojekthi angewona awegeyimu.
Izinhlobo zezihlahla zamakhono (ngesimiso sokwakha, ngohlobo lomdlalo, njll.) zibhalwe ngokuningiliziwe esihlokweni esishiwo ngenhla se-Wikipedia. Angiboni iphuzu ekucaphuneni, ngakho-ke ngiphakamisa ukuthi ubheke izihlahla ezithakazelisayo ezitholakala emidlalweni.
Isibonelo sereferensi sesihlahla samakhono esivela kugeyimu Indlela Yokudingiswa. Ivela kokuningi okukhulunywe ngakho, kuma-meme, nama-demotivators mayelana nesihlahla samakhono. Naphezu kobunzima obubonakalayo, isihlahla sinengqondo futhi siphathwa ngokushesha ngabadlali. Kodwa nge-gamification, lo sayizi wesihlahla mkhulu kakhulu; izinga lokubandakanyeka kwabasebenzisi besistimu ye-gamified alanele ukubhekana nalo.
Esinye isihlahla esikhulu nesiyinkimbinkimbi esivela kugeyimu Final Fantasy X
Uchungechunge lwe-Final Fantasy luzihlukanise futhi, kulokhu ngengxenye yeshumi nambili. Isihlahla singaphansi kwengxenye yeshumi yobukhulu, kodwa sibukeka singavamile futhi kunzima ukusiqonda. Siqala kuphi lapha? Uphi umugqa wokugcina? Ngabe yisihlahla lesi?
Isihlahla samakhono sesikole esidala esivela ku-Diablo 2 (enamathiselwe ndawonye kusukela kuzithombe-skrini ezimbili). Qaphela isimiso sokuhlukanisa isihlahla sibe amathebhu amathathu, ngokuyisisekelo simelela izihlahla zamakhono ezintathu ezihlukene.
Isihlahla esihle, esisebenzisekayo sokwenza imidlalo yesimanje. I-Assassin's Creed: Imvelaphi. Naka ikhambi eliphumelelayo lokuklama: ukugqamisa okukhanyayo, okuphambene kwamakhono afundiwe kanye nezindlela ezizivulayo.
Isibonelo se-chthonic kakhulu engasithola. Isihlahla sobuchwepheshe be-Warzone 2100. Ngincoma ukuhamba ukuyibona ngesilinganiso esingu-100%.
Ungayisebenzisa kanjani imishini yesihlahla sekhono ku-gamification? Izinketho ezimbili ezisobala a) ukuqeqeshwa kanye nezinhlelo zokubeka abasebenzi, kanye b) nezinhlelo zokwethembeka. Isihlahla samakhono ezinhlelweni zokwethembeka siwuhlelo lwezaphulelo namanye amabhonasi, enzelwe iklayenti ngalinye yikhasimende ngokwalo.
Inketho yokuqala: izingosi zokufunda amabanga kanye nezingosi zezinkampani zangaphakathi. Kuzo zombili lezi zimo, umsebenzi uyafana - ukwakha amakhono etiyetha angenzeka, ukukhombisa umsebenzisi wesistimu ukuthi iyiphi indlela okufanele ayithathe ukuze athole ikhono elithile. Ake sithi uthole umsebenzi wokuba umhlaziyi osemncane enkampanini entsha. Kungosi yebhizinisi, unokufinyelela esihlahleni samakhono omuntu siqu, lapho ungaqonda kalula ukuthi yimaphi amakhono etiyetha ongenawo ezingeni lomhlaziyi omkhulu, ungabona ukuthi yini okudingeka uyifunde uma ufuna ukuya kulo mkhakha. yokuphathwa kwephrojekthi, njll. Abaphathi benkampani nabo bathola ukuqonda okuphelele kwamakhono abasebenzi. Uhlelo olunjalo, ngokombono, lusiza ukwakheka kwendawo yokugcina abasebenzi kanye nokukhula okuqondile kwabasebenzi enkampanini, futhi kwenyuse izinga eliphelele lamakhono abasebenzi.
Isakhiwo esilula sengxenye yesihlahla samakhono sengosi yangaphakathi yenkampani. Enkampanini yangempela umuthi uzoba mkhulu, kodwa isibonelo esibonisa incazelo eyinhloko, lokhu kuzokwenza.
Ake sibhekisise isakhiwo. Ukufiphaza okuluhlaza kubonisa amakhono afundiwe (onxande) nezinto ezikhethekile (ama-ellipses), kuyilapho ukufiphaza okumhlophe kubonisa amakhono atholakalayo okutadisha. Amakhono angatholakali nezinto ezikhethekile zigqanyiswa ngompunga. Imigqa ewolintshi nempunga ikhombisa izindlela phakathi kwamakhono nezinto ezikhethekile, i-orange - indlela esivele ithathiwe, empunga - indlela engakathathwa. Ngokuchofoza unxande, ngokubona kwami, kunengqondo ukuvula iwindi elinamandla okubhalisa esifundweni sekhono elikhethiwe, noma ngolwazi lapho lesi sifundo singathathwa futhi siqinisekiswe kanjani (isibonelo, uma ingosi ayinakho ukuhlanganiswa nohlelo lwemfundo yebanga). Ngokuchofoza ku-ellipse, sibonisa iwindi elinencazelo ekhethekile (imithwalo yemfanelo, ububanzi beholo, njll.). Naka isipiliyoni somsebenzi: ukukhuluma ngokuqinile, akulona ikhono, kodwa kukhombisa ukuthi kungenzeka ukuhlanganisa esihlahleni samakhono hhayi kuphela amakhono wethiyori, kodwa futhi nezinye izidingo ezidingekayo zokukhethekile. Ibha yenqubekelaphambili yakhelwe kunxande wokuhlangenwe nakho, okubonisa ngokusobala ukuqhubeka komsebenzisi.
Inketho yesibili yokusebenzisa umakhenikha wesihlahla samakhono ukuthuthukiswa kwamakhadi okwethembeka. Ake sicabange ngenguqulo yakudala yekhadi lokwethembeka lesitolo esikhulu, isibonelo, izimpahla zemidlalo, izingubo zokugqoka nezicathulo. Ngokuvamile, ikhadi elinjalo linikeza isaphulelo sephesenti lapho umthengi efinyelela inani elithile lokuthenga, noma amabhonasi okuthenga anganikezwa ekhadini, asetshenziselwa ukukhokhela ingxenye yokuthenga esikhathini esizayo. Lokhu kungcono kunalutho, kuyasebenza, kodwa ikhadi elinjalo alikuvumeli noma yikuphi ukwenza ngokwezifiso okuguquguqukayo kweklayenti elithile. Kuthiwani uma unikeza iklayenti ithuba lokukhetha, isibonelo, isaphulelo esingu-5% kuyo yonke imikhiqizo noma i-10%, kodwa ezicathulweni zamadoda kuphela? Futhi ezingeni elilandelayo elizuziwe, isibonelo, ukukhuphuka kwesiqinisekiso kuya ezinsukwini ezingama-365 noma isaphulelo esingu-2% kumabhodi eqhwa? Ngombono, isimiso esinjalo sokwethembeka sizosebenza kangcono kunokuvamile, ngoba akekho owazi kangcono kunomuntu ngokwakhe ukuthi yini ayidingayo. Inkampani esebenzise uhlelo olunjalo izogqama emakethe yohlelo lokwethembeka okuyisidina (obekunesikhathi eside ingenayo imikhiqizo emisha ethokozisayo), izothola idatha eyengeziwe mayelana nokuthandwa ngamakhasimende, yandise izinga layo lokunamathela esitolo, futhi izokwazi nokunciphisa izindleko zesistimu yokwethembeka uma iqhathaniswa neyakudala.
Ukunciphisa izindleko kungenzeka ngokulungisa kahle ibhalansi esihlahleni samakhono. Lapho uthuthukisa, udinga ukubala ukuthi mangaki amaphuzu anemibandela (ngokulingana nama-ruble) ikhono ngalinye lizobiza (akudingekile ukuthi amakhono abiza ngokufana), qhathanisa imiphumela etholwe ngohlelo lokwethembeka lwakudala futhi "ulinganise" umphumela. uhlelo. Isibonelo, ake sithathe isitolo sezicathulo esithengisa izicathulo zabesilisa, zabesifazane nezezingane. Uhlelo lokwethembeka lwakudala lunikeza isaphulelo esingu-5% kuyo yonke imikhiqizo ngemva kokufinyelela inani lokuthenga lama-ruble angu-20. Kuhlelo olusha, sizokwenza izindleko zekhono elilodwa zilingane nama-ruble angu-000, futhi sizonikeza iklayenti izinketho ezintathu - 10% ezicathulweni zamadoda, 000% ezicathulweni zabesifazane kanye no-5% ezicathulweni zezingane. Ake sithi asenzi ukukhetha okunzima futhi iklayenti lingavula wonke amakhono amathathu. Ukuze enze lokhu, uzodinga ukuchitha hhayi ama-ruble angu-5 5 esitolo, njengasendabeni yenguqulo yakudala, kodwa engu-20 000. Kodwa amakhasimende amaningi azojabula ngalokhu "ukuqiniswa kwezikulufu" (futhi ngeke ngisho akucabangele kanjalo. ), ngoba kukhona isaphulelo entweni ebaluleke kakhulu kubo bayothola isigaba ngokuchitha isigamu semali eningi njengenguqulo yakudala.
Masiphikisane ngokushesha: kodwa umthengi uzothola isaphulelo esigabeni sezimpahla ezibaluleke kakhulu kuye ngokushesha. Yiqiniso, kodwa ngikholelwa ukuthi abathengi abaningi abathengi kuphela esigabeni sabo esikhethiwe. Namuhla umuntu uzithengela izicathulo, kusasa uthengela umkakhe izicathulo, emva kwezinyanga eziyisithupha banengane nayo edinga izicathulo. Lapho isitolo sikhulu, amakhasimende amaningi kanye nezinhlobonhlobo ezihlukahlukene kakhulu, le modeli izosebenza kangcono, futhi okuthakazelisayo nakakhulu ukuthi isitolo sinikeze amakhasimende ithuba lokukhetha izaphulelo ezigabeni ezithile zezimpahla (ngisho nezigaba ezincane).
Esinye isizathu sokusebenzisa izihlahla zamakhono ezinhlelweni zokwethembeka ukungathandi kobuchopho bomuntu kwezenzo ezingaqediwe. Omunye umakhenikha wegeyimu usekelwe kulokhu: ibha yokuqhubeka. Ngikholelwa ukuthi esimweni sethu, ubuchopho babathengi buzogqugquzelwa ukuba bathole amakhono amasha namasha esihlahleni, bahlanganyele ohlotsheni oluthile lwe-munchkinism, futhi balwele ukuthola wonke amakhono esihlahla. Futhi sebenzisa imali eningi kukho kunohlelo lokwethembeka lwakudala. Ngakho-ke, nakuba uMark Brown encoma ukwenza izihlahla emidlalweni engakwazi ukuvulwa ngokugcwele, ezinhlelweni zokwethembeka mina, ngokuphambene nalokho, ngicebisa ukuthi ngingakhawuleli amakhasimende futhi ngingawaphoqeleli ukuba acabange ngokukhetha ukusabalalisa amaphuzu okulungile. Phela, ukuzibandakanya kwekhasimende kuhlelo lokwethembeka kuncane kunokuzibandakanya komdlali kugeyimu entsha, ngakho akufanele unikeze imisebenzi enjalo ngokungadingekile.
Engxenyeni yokugcina yalesi sihloko, sizokhuluma ngezinkinga nezinkinga zokusebenzisa imishini yomuthi wamakhono ekusebenzeni.
Ingabe kufanele ngibonise sonke isihlahla sekhono ngesikhathi esisodwa? Kweminye imidlalo, umdlali akasiboni sonke isihlahla futhi ufunda kuphela ngamakhono angenzeka njengoba efinyelelwa. Ngikholelwa ukuthi ukufihla okunjalo akusizi ekuhlanganiseni imidlalo. Khombisa isihlahla ngaso leso sikhathi, gqugquzela umsebenzisi ukuthi azakhele isu lakhe lokwazi isihlahla.
Lapho udizayina isihlahla sokwenza i-gamification, faka kuso ikhono lokusetha kabusha amakhono kuyilapho ulondoloza ulwazi oluzuziwe kanye nekhono lokusabalalisa kabusha amakhono. Lo msebenzi uzokhulula abasebenzisi ekuzibophezeleni okungadingekile lapho besabalalisa amakhono futhi uzokwenza kube nokwenzeka ukulungisa uhlelo lokwethembeka nezinguquko empilweni yomsebenzisi. Ukuzalwa kwengane, ukuthuthela kwelinye idolobha, ukukhushulwa noma ukunciphisa emsebenzini, ukushintshashintsha kwesilinganiso sokushintshaniswa kwedola - izici eziningi zithonya ushintsho olunamandla emikhubeni yokusetshenziswa. Isici sokusetha kabusha ikhono sizovumela isistimu ukuthi ihlale isesikhathini samanje ezimeni ezinjalo. Kodwa ungawenzi lo msebenzi ufinyeleleke kakhulu, ngaphandle kwalokho abasebenzisi bazomane bahlele kabusha amakhono ekuphumeni ngaphambi kokukhokha, bakhethe lawo abawadingayo okwamanje futhi bancishe uhlelo lwencazelo yalo yangempela. Kuyinto evamile ukunikeza leli thuba kanye ngonyaka, ngemva kwamaholide oNyaka Omusha noma ngosuku lokuzalwa lwenkampani.
Cabanga ngomshini wokuthola amaphuzu ohlelweni. Iphuzu elilodwa lizolingana ne-ruble eyodwa? Noma ama-ruble ayinkulungwane? Ingabe kuyafaneleka ukufaka ohlelweni ithuba lokukhuphuka kwe-coefficient yokuqongelela amaphuzu ngezikhathi ezithile noma emikhiqizweni ethile? Ngingakwazi ukusebenzisa lawa maphuzu ukuze ngikhokhele izimpahla esikhundleni sokuvula amakhono? Noma ingabe amaphuzu ebhonasi namaphoyinti adingekayo ukuze uvule amakhono kuzoba izinhlangano ezihlukile ohlelweni?
Iphuzu elibalulekile - sizoba yini isihlahla sekhono? Imaphi amabhonasi ozowafaka kuwo? Ingabe amakhono azoba namazinga? Isibonelo, ikhono lezinga lokuqala linikeza isaphulelo esingu-1%, futhi ikhono elifanayo leleveli yesihlanu linikeza isaphulelo esingu-5%. Kodwa ungathathwa kuphela ngamabhonasi anjalo: kuyo yomibili imidlalo kanye ne-gamification, isihlahla esinjalo sizoba yisicefe. Engeza izici ezintsha nokusebenza, hhayi nje ukuthuthukisa ezikhona. Isibonelo, esihlahleni ungakwazi ukuvula ukufinyelela ekuphumeni ngaphandle komugqa, noma isimemo sokuthengisa okuyimfihlo, noma amanye amathuba akhethekile. Isihlahla samakhono ezinhlelweni zokwethembeka akukhona nje mayelana nezaphulelo ezimpahleni nasezinsizeni. Isihlahla samakhono kugeyimu kufanele sivuse abadlali ukuthi babe ngompetha kokuqukethwe okusha, futhi ohlelweni lokwethembeka, sibakhuthaze ukuthi benze ukuthenga okwengeziwe ezigabeni ezihlukene zomkhiqizo.
Ubani ongasebenzisa lo mshini ukuze adlale imidlalo yokwethembeka? Ngokubona kwami, amabhizinisi amancane, aphakathi nendawo namakhulu asebenza emkhakheni we-B2C futhi anikeza okungenani izinhlobo ezinhlanu (noma eziyishumi ezingcono) zezimpahla namasevisi. I-pizza, ama-woks, amaroli kanye ne-sushi yizinhlobo ezahlukene zezimpahla ngokuqonda kwami. Intshebe, amadevu nokugunda ikhanda, ukugunda izinwele kwezingane kanye nemibala yezinwele kuyizinhlobo ezahlukene zezinsizakalo. Izicathulo ezibomvu noma eziluhlaza, i-Margherita pizza ne-BBQ pizza yizinhlobo ezifanayo zemikhiqizo. Isihlahla sekhono esinamabhonasi ohlobo olulodwa noma ezimbili zezimpahla, ngokombono wami, akudingekile. Esimweni esinjalo, kulula ukusebenzisa uhlelo lokwethembeka lwakudala.
Inkinga ekuklameni nasekusebenziseni uhlelo olunjalo, ngokubona kwami, ukuntula amakhono adingekayo enkampanini yomnikazi. Kunzima ukwenza isihlahla samakhono sisebenze kahle ngokwezentengiselwano ngomnyango wokumaketha ngaphandle kwesipiliyoni ku-gamification, futhi okubaluleke kakhulu, ngaphandle komklami wegeyimu onolwazi lokulinganisa uhlelo olunjalo. Kodwa-ke, akudingekile ukuqasha abasebenzi abasha kulokhu; imisebenzi eminingi ingaqedwa ngokusebenza kude nokubonisana.
Ngibonga wonke umuntu ofunde lesi sihloko kwaze kwaba sekugcineni, ngithemba ukuthi ukwaziswa okukuso kube usizo kuwe ngandlela-thile. Ngingajabula uma wabelana ngolwazi lwakho, izinkinga nemicabango ethokozisayo emkhakheni we-gamification wezinhlelo zokwethembeka nezinhlelo zokuqeqesha kumazwana.
Source: www.habr.com