Yiziphi izilimi okufanele uhumushele kuzo igeyimu yakho ngo-2019?

"Umdlalo muhle, kodwa ngaphandle kolimi lwesiRashiya ngiwunikeza" - ukubuyekezwa okuvamile kunoma yisiphi isitolo. Ukufunda isiNgisi kuhle, kodwa ukwenza kwasendaweni nakho kungasiza. Ngihumushe i-athikili, yiziphi izilimi okufanele ngigxile kuzo, ukuthi yini okufanele ngihumushe kanye nezindleko zokwenza kwasendaweni.

Amaphuzu abalulekile ngesikhathi esisodwa:

• Uhlelo oluncane lokuhumusha: incazelo, amagama angukhiye + izithombe-skrini.
• Izilimi ezingu-10 eziphezulu zokuhumusha umdlalo (uma usuvele ungesiNgisi): isiFulentshi, isiNtaliyane, isiJalimane, isi-European, iSpanishi, isiShayina Esenziwe Lula, isiPutukezi saseBrazil, isiRashiya, isiJapane, isiKorea, isiTurkey.
• Ukukhula okukhulu kakhulu kweminyaka emithathu kuboniswe isiTurkey, isiMalaysian, isiHindi, isiShayina Esenziwe Lula, isiThai nesiPolishi (ngokusho kwe-LocalizeDirect).
• Ukuhunyushelwa ezilimini FIGS+ZH+ZH+PT+RU – “omnyama omusha” ngokwenziwa kwasendaweni.

Yini okufanele uyihumushe?

Okokuqala, ake sikhulume ngezingxenye zomdlalo ezingahunyushwa - isabelomali sokwenza kwasendaweni sincike kulokhu.

Ngokungeziwe kumbhalo ongaphakathi kwegeyimu, ungakwazi ukuhumusha izincazelo, izibuyekezo, namagama angukhiye ku-App Store, Google Play, Steam, nanoma iyiphi enye ingxenyekazi. Ingasaphathwa eyokumaketha uma unquma ukuqhubekisela phambili igeyimu yakho.

Ukwenza kwasendaweni kwegeyimu kungahlukaniswa ngezinhlobo ezintathu:

1. ukwenziwa kwasendaweni okuyisisekelo (isibonelo, ulwazi lwezitolo zezinhlelo zokusebenza, izincazelo, amagama angukhiye, izithombe-skrini);
2. ukwenza kwasendaweni ngokwengxenye (umbhalo ophakathi kwegeyimu nezigatshana);
3. ukwenziwa kwasendaweni okugcwele (okuhlanganisa namafayela alalelwayo).

Into elula ukuhumusha incazelo esitolo sohlelo lokusebenza. Yilokhu abantu abazosekela isinqumo sabo ekutheni bathenge noma balande.

ezibalulekile. Abantu abaningi emhlabeni abakhulumi isiNgisi. Ngokwesilinganiso, abantu abangu-52% bathenga kuphela uma incazelo yomkhiqizo ibhalwe ngolimi lwabo lwendabuko. EFrance naseJapan lesi sibalo singama-60%.

Wonke umbhalo uzoba ngolimi olusemthethweni lwesitolo ezweni elithile (i-Google ne-Apple zenza okwasendaweni ngokugcwele izitolo zabo), ngakho incazelo ehunyushiwe izohlangana nokuhumusha kwesitolo futhi idale umbono omuhle.

Ingabe ngidinga ukuhumusha umbhalo kugeyimu ngokwayo? Ukusabalalisa kwenzeka emhlabeni wonke futhi ukwenziwa kwasendaweni kukhulisa ukufinyelela kanye namandla okuheha izethameli eziningi. Uma abadlali bangadlala igeyimu ngolimi lwabo lwendabuko, izoba nomthelela omuhle kulwazi lwabo nempendulo. Yiqiniso, lezi zinzuzo kufanele zikalwe ngokumelene nezindleko.

Kubiza malini ukwenziwa kwasendaweni?

Kuya ngenani lamagama, izilimi eziqondiwe kanye nezindleko zokuhumusha.

Izindleko zokuhumusha ezenziwa ongoti bezilimi zingahluka kusuka ku-€0,11 kuye ku-€0,15 ngegama noma ngohlamvu (lwesiShayina). Izindleko zokuhlola ubufakazi ngokuvamile zibalelwa ku-50% wezindleko zokuhumusha. Lawa amanani e-LocalizeDirect, kodwa anikeza umbono wamanani acishe abe khona emakethe.

Ekuqaleni, ukuhumusha komuntu kuhlala kubiza ngaphezu kokuhumusha ngomshini ngokuhlela okulandelayo.

Izindleko zokuhumusha. Intengo ngegama ngalinye, $

Ukuhumushela imethadatha yesitolo sohlelo lokusebenza ezilimini eziningi kunokusekelwa igeyimu kuyindlela edumile. Inani lombhalo encazelweni lilinganiselwe, ngakho ukuhumusha ngeke kubize kakhulu.

Uma kukhulunywa ngokuqukethwe komdlalo, konke kuncike ekutheni umdlalo wakho “ukhuluma” kanjani. Ngokwesilinganiso, amaklayenti we-LocalizeDirect aqala ngezilimi zangaphandle eziyi-7-10 lapho ehumusha umbhalo ongaphakathi kwegeyimu.

Mayelana nokwenziwa kwasendaweni kwezibuyekezo, kuya ngokuthi uhlela ukuzikhulula kangaki. Kutuswa ukusebenza nabahumushi abafanayo - lokhu kudinga ukuxhumana okusheshayo nokuvumelana.

Imibuzo emihlanu ngaphambi kokufuna umhumushi

Lapho ukhetha izimakethe nezilimi zokwenziwa kwasendaweni, zibuze imibuzo embalwa:

1. Uhlobo nemodeli yokwenza imali - i-freemium, ukukhangisa noma ukuthenga ngaphakathi nohlelo?
2. Uma lena kuyimodeli ye-P2P, ngihlele ukuzuza malini ngenyanga? Yiziphi izimakethe ezingakhokhela lolu hlobo lwezindleko zokuthenga ngaphakathi nohlelo?
3. Yiziphi izilimi ezidume kakhulu ezinkundleni zami?
4. Obani engincintisana nabo? Ingabe bayihumushe ngokuphelele imidlalo yabo noma bakhethe ukwenza okwasendaweni ngokwengxenye?
5. Ngisikhuluma kahle kangakanani isiNgisi ezimakethe zami engiziqondise? Ingabe basebenzisa izinhlamvu zesiLatini noma izilimi zabo azihlangani nalutho?

Lolu lwazi luyadingeka ukuze uqonde amandla egeyimu nokuthi afana kanjani namandla ezimakethe eziqondiwe.

Okulindelwe kwamanye amazwe nakho kubaluleke kakhulu. Isibonelo, umbhalo wasendaweni kanye nezwi elisebenza ngesiNgisi kudumile e-Poland. EFrance, e-Italy, eJalimane naseSpain, abadlali balindele i-VO egcwele, ikakhulukazi emidlalweni emikhulu.

Kwamanye amazwe, abadlali abanankinga nokudlala imidlalo ngesiNgisi, ngisho noma kungelona ulimi lwabo lwendabuko. Ikakhulukazi uma inani lombhalo lilincane noma umqondo wegeyimu ujwayelekile.

Ithiphu. Bheka ukucaciswa kolimi ku-T-Index noma i-EF English Proficiency Index. Kuwusizo ukwazi ukuthi yimaphi amazwe angeke avume nhlobo umdlalo ongewona owasendaweni (onekhono eliphansi neliphansi kakhulu lesiNgisi).

Amazwe ngobuchule besiNgisi (EF EPI 2018)

Bona imidlalo edume kakhulu ezimakethe ezahlukahlukene ukukala ukuncintisana nokuthandwayo kwabadlali.

Ithiphu. Ukuze uthole ulwazi ngemidlalo yeselula, hlola imibiko ye-App Annie. I-SimilarWeb ingelinye ithuluzi lamahhala elinezici eziningi. Futhi iSteam ishicilela idatha yesikhathi sangempela emidlalweni yamakhompiyutha eyi-100 ngenani labadlali nezilimi ezidume kakhulu.

Inombolo yokulandwa kanye namaleveli emali engenayo angamanye amamethrikhi abalulekile okufanele onjiniyela bawabheke.

Yiziphi izilimi okufanele umdlalo uhunyushelwe kuzo?

Kusukela ngonyaka odlule, amazwe ayishumi aphezulu anemali engenayo ephezulu kakhulu ngokuthengiswa kwemidlalo ahlanganisa iChina, i-US, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy kanye neSouth Korea.

Lawa mazwe ayi-10 ahlinzeke ngama-80% emali engenayo yomhlaba wonke (cishe amabhiliyoni ayi-110). Balandelwa yiRussia, Mexico, Brazil, Australia, Taiwan, India, Indonesia, Turkey, Thailand neNetherlands, okuthe uma sekuhlangene kwangeza omunye u-8% ($11,5 billion).

Ithebula libonisa amazwe angu-20 alinganiswa ngezilinganiso zemali engenayo yemidlalo yango-2018. Idatha ngenani labantu abadlalayo yaqoqwa ngo-2017-2018.

Phezulu ngo-20 amazwe ngemali engenayo yemidlalo

Ngakho-ke, ngokwethula iphrojekthi kuwo wonke amazwe angama-20 omhlaba, uzokwazi ukufinyelela izimakethe cishe ngama-90% wemali engenayo yemidlalo yomhlaba wonke. I-Asia-Pacific inikela cishe ngama-50% kanti iNyakatho Melika inikela ngama-20% emali engenayo yomhlaba.

Uma imodeli yakho yokwenza imali isuselwe ekukhangiseni, kusho ukuthi kunengqondo ukucabangela ukwenziwa kwasendaweni emazweni anabasebenzisi abakhulu kakhulu, njenge-China, India, Brazil noma Russia.

Ingabe umdlalo udinga ukuhunyushelwa ezilimini ezingama-20?

Akudingekile.

Sicabanga ukuthi ulimi lwakho lomthombo isiNgisi. Uma kungenjalo, ukuhumushela umdlalo esiNgisini into yokuqala okufanele uyenze. Ngayo uzongena eNyakatho Melika, e-Australia, eBritish, ingxenye yamaNdiya kanye nezinye izimakethe zase-Asia. Ungase ufune ukuhlukanisa izinguqulo zase-UK nezase-US. Abadlali bangase bacasulwe ngamagama angewona endawo noma abawajwayele. Uma ziqondene ngqo nohlobo lomdlalo kulungile, kodwa ngokuvamile akunjalo.

Manje ake sibheke izilimi ezidume kakhulu esenze imidlalo yasendaweni ngo-2018, ngokuya ngokubalwa kwamagama.

Ishadi likaphayi libonisa ukusatshalaliswa kwezilimi ezidume kakhulu ku-LocalizeDirect ngokuya ngokubalwa kwamagama. Sekukonke, iqoqo ledatha lihlanganisa izilimi ezingama-46.

Phezulu ngo-10 izilimi zokwenziwa zasendaweni

Iningi lama-oda okwenziwa kwasendaweni angezilimi ezine, lokho okubizwa ngama-FIGS: isiFulentshi, isiNtaliyane, isiJalimane neSpanishi.

Sabe sesidlulela kusiShayina Esenziwe Lula, isiPutukezi saseBrazil, isiRashiya, isiJapane, isiKorea, isiTurkey, isiShayina, isiPutukezi, isiJapanese.

Zilandelwa isiShayina Somdabu, isiPolish, isiSwedish, isiDashi, isi-Arabhu, isiLatin America, isiDanish, isiNorway, isiFinnish nesi-Indonesian.

Futhi, izilimi eziphezulu eziyi-10 zibalwe ngaphezu kwama-80% wamagama esewonke.

7 Izilimi Ezinhle Kakhulu Zokwenziwa Kwasendaweni

Uhlu oludingekayo luhlanganisa i-FIGS+ZH+ZH+PT+RU. Futhi yingakho.

IsiFulentshi

Kanye neFrance, ivula iminyango yayo eBelgium, Switzerland, Monaco kanye namazwe amaningi ase-Afrika. IsiFulentshi sase-European sibalulekile naseCanada (cishe amaphesenti angu-20 abantu bakhuluma isiFulentshi), nakuba abantu baseCanada bengase bathande inguqulo yendawo.

Ubani onendaba? Isi-Canadian (Quebec) isiFulentshi siqukethe amagama amaningi okubolekwa esiNgisi, izisho zendawo kanye nezinkulumo. Isibonelo, e-Quebec ma blonde isho intombi yami, kodwa abantu baseYurophu abakhuluma isiFulentshi bazoyithatha ngokoqobo njenge-blonde yami.

Uma usabalalisa igeyimu ku-inthanethi e-Canada, ungawushiya ngesiNgisi. Kepha uma ungaxhunyiwe ku-inthanethi, i-Frenchization iyadingeka.

Isi-Italian

IsiNtaliyane siwulimi olusemthethweni e-Italy, eSwitzerland naseSan Marino. I-Italy iyimakethe yemidlalo ye-10 ngobukhulu emhlabeni. Bajwayele ukwenziwa kwasendaweni kwekhwalithi ephezulu kwemidlalo ngenxa yezinga eliphansi lokungena kolimi lwesiNgisi.

German

NgesiJalimane, ungafinyelela abadlali bamageyimu abavela eJalimane nase-Austria (#5 kanye ne-#32 kumazinga omhlaba), kanye nabasuka eSwitzerland (#24), Luxembourg nase-Liechtenstein.

Испанский

Imakethe yemidlalo yaseSpain incane impela - izigidi ezingama-25. Kodwa uma sibheka abasebenzisi be-inthanethi abakhuluma iSpanishi, sikhuluma ngeqembu eliyizigidi ezingama-340 - elesithathu ngobukhulu ngemuva kwabakhuluma isiNgisi nesiShayina. Uma kubhekwa ukubusa kwe-US ezilinganisweni (kanye neqiniso lokuthi u-18% wabantu base-US bakhuluma isi-Spanish), akumangazi ukuthi onjiniyela abaningi banqume ukuhumushela imidlalo kwisi-Spanish.

ezibalulekile. ISpanishi saseLatin America sihlukile kuneSpanishi saseYurophu. Nokho, eNingizimu Melika, umdlalo wanoma yiluphi ulimi lweSpanishi wamukelekile kunenguqulo yesiNgisi nje.

IsiShayina Esenziwe Lula

Lolu wulimi lwethu lwesihlanu oludume kakhulu lokwenza kwasendaweni. Kodwa ngokuvamile kudinga amasiko komdlalo. I-Google Play ivinjelwe e-Mainland China futhi esikhundleni sayo izitolo zasendaweni. Uma usebenzisa i-Amazon noma i-Tencent, sincoma ukuthi uhumushele igeyimu kusiShayina Esenziwe Lula.

ezibalulekile. Umdlalo wase-Hong Kong noma wase-Taiwan kufanele uhunyushelwe kusiShayina Sendabuko.

Ukwengeza, isiShayina siwulimi lwesibili oluthandwa kakhulu kuSteam, lulandelwa isiRashiya.

Izilimi ezidume kakhulu kuSteam ngoFebhuwari 2019

IsiPutukezi saseBrazil

Ikuvumela ukuthi uhlanganise ingxenye yezwekazi laseLatin America kanye nelinye lamazwe athuthuke kakhulu kwezomnotho - Brazil. Ungaphinde usebenzise izinguqulo zesi-Europe kusi-Portuguese.

Russian

I-Lingua franca eRussia, Kazakhstan naseBelarus. Kukhulu, ikakhulukazi uma umdlalo ukhishwa kuSteam. Ngokwezibalo, abadlali baseRussia banamathuba amaningi okushiya imibono engemihle kunabanye uma umdlalo ungahunyushwa ngesiRashiya. Lokhu kungase konakalise isikolo sonke.

Ake sibheke izilimi ezibonise ukukhula okukhulu eminyakeni emithathu edlule. Ishadi libonisa izilimi ezikhula ngokushesha eziyi-10 kuphothifoliyo ye-LocalizeDirect phakathi neminyaka emithathu, kusukela ngo-2016 kuya ku-2018. IsiShayina saseTaiwan asifakiwe njengoba sengezwe echibini lethu lolimi ngo-2018.

Izilimi Ezikhula Ngokushesha okwendawo

Ulimi lwesiTurkey lukhule izikhathi eziyisi-9. Ilandelwa isiMalaysian (izikhathi ezingu-6,5), isiHindi (izikhathi ezingu-5,5), isiShayina Esenziwe Lula, isiThai nesiPolishi (izikhathi ezi-5). Ukukhula kungenzeka kuqhubeke.

Inketho ethembekile nengu-XNUMX% ukuhumushela imidlalo ezilimini “zesiko” zase-Europe nase-Asia. Kodwa ukungena ezimakethe ezikhulayo nakho kungaba yisinyathelo esihlakaniphile sokuthuthukiswa kwephrojekthi.

Source: www.habr.com