Namuhla ungathola ukusakazwa kwakho konke ukunambitheka, kusukela ezifundweni zokuhlela ukuya kuzimonyo, ukupheka kanye namahora ama-blogger akhuluma ngempilo. Ukusakaza kuyimboni ephelele enezithameli zezigidi zamaRandi, lapho abakhangisi betshala khona imali eningi. Futhi uma okunikezwayo kokukhangisa kutholakala ikakhulukazi kubasakazi abanezithameli eziningi, khona-ke nabasakazi abasaqalayo bangenza imali ngeminikelo. Kulesi sihloko, ngizokutshela ukuthi ukusakaza kuguquke kanjani ekuzijabuliseni okulula kwaba imboni yezigidigidi zamadola, futhi abasakaza abaphezulu baba osozigidi.

Ingabe kwakukhona ukusakazwa e-USSR?

Umlando wemifudlana ungabalwa kusukela ekuqaleni kwawo-90, lapho eRussia hhayi i-intanethi kuphela, kodwa ikhompyutha evamile yayiwukunethezeka kwangempela. Cha angidlali. Zibonele wena: isibonelo, ungumnikazi wokuqala ojabule wekhonsoli ye-Sega noma ye-Dendy ekilasini lakho. Bonke abangani bakho nofunda nabo balwela ukufika ekhaya lakho ngemva kwesikole ukuze bajabulele umbukwane othokozisayo we-duel phakathi kuka-Liu Kang no-Sub Zero noma babukele ukudutshulwa kwamadada ama-pixel. Ngakho-ke, ungomunye wabasakazi bokuqala lapha, futhi abangani bakho nofunda nabo bangababukeli.

Ngokuthuthuka kobuchwepheshe kanye nokufika kokufinyelela kwendawo yonke ku-inthanethi enesivinini esikhulu, isikhathi sesifikile semidlalo ebabazekayo, lapho izinga lemifanekiso nokuzijabulisa lisondela kumafilimu esenzo saseHollywood. Amavidiyo ezikhathi zemidlalo aqala ukubukeka njengezigcawu zama-movie futhi agcwele i-YouTube. Yile ndlela ukunyakaza kwe-"let's abadlali" kwazalwa, okuvela kuyo abasakaza besimanje. "Ubaba" waseRussia ake sidlale - Ilya Maddison.

Ngo-2012, kwaba nokwenzeka ukusakaza ukusakazwa kwevidiyo ngesikhathi sangempela. Ukusakaza sekuyindlela esijwayele ukuyibona ngayo. Namuhla ungasakaza noma yini, kodwa ukusakazwa kwegeyimu kuvamile ukuheha izethameli eziningi.

Indlela yokwenza imali emifuleni

Umsakazi ngamunye uphishekela izinhloso zakhe, kungaba ukuxhumana nababukeli noma isifiso sokubonisa ikhono lakhe emdlalweni, kodwa bonke banento eyodwa abafana ngayo - isifiso sokuthola imali. Futhi ungakwenza lokhu ngezindlela eziningi ngesikhathi esisodwa. Isibonelo, ake sibheke inkundla ethandwa kakhulu - Twitch.

• Ukukhangisa okwakhelwe ngaphakathi. UTwitch ubeka izikhangiso ekusakazweni okunenani elikhulu lezibukeli. Yonke into ilula lapha: uma izibukeli zakho zikubona kakhulu, uzozuza kakhulu.
• Ukufinyelela okukhokhelwayo ekusakazeni. Ababhalisile ngeke babone ukukhangisa futhi bazothola izithonjana engxoxweni, kodwa ingxenye ebalulekile yezethameli izolahleka.
• Ukukhangisa okuqondile ekusakazweni. Lapho efinyelela umkhawulo wezithameli ezithile, umsakazi uba nentshisekelo kubakhangisi. Ungakhuluma ngomkhiqizo ekusakazweni ngokwako noma ubeke isixhumanisi kuwo ngaphansi kokusakaza.
• Izinhlelo zokubambisana. Ihlukile kunenketho yangaphambilini lapho singekho isivumelwano esiqondile. Uyazibhalisa futhi uthole ithuba lokuheha abantu ngezixhumanisi zokudlulisela.
• Iminikelo. Umnikelo osuka kusibukeli uye kumsakazi. Namuhla lena indlela evamile kakhulu yokwenza imali ngokusakaza. Futhi akukho mingcele lapha: njengoba umbukeli ethanda, uzonikela kakhulu.

Ukusakazwa kwegeyimu kuletha iminikelo eminingi. Izithameli ze-LoL, i-Dota2, i-Hearthstone, i-Overwatch, i-Counter-Strike ifinyelela ezigidini zabasebenzisi. Ngokwemvelo, abathandi ukudlala kuphela, kodwa nokubuka abanye bedlala. Kubo, ukusakaza umdlalo abawuthandayo kuyithuba hhayi nje lokuthola amasu amasha, kodwa futhi nokuxhumana nabantu abanomqondo ofanayo.

Abasakazi begeyimu bathola izinkokhelo ezinkulu kakhulu. Nazi izibalo ezitholakala esidlangalaleni:

• I-Ninja - $ 5 ngonyaka. Isabelo sengonyama ($100) sivela kokubhaliselwe okukhokhelwayo.
• I-Shroud - $3 ngonyaka.
• I-TimTheTatman - $2 ngonyaka.

E-Russia, inani elikhulu lomnikelo wesikhathi esisodwa kuze kube manje lingama-ruble angu-200. Abasakazi abambalwa bathole iminikelo enjalo “ekhuluphele” ngesikhathi esisodwa: Yury Khovansky, i-viking_esemthethweni, I-AkTep, MJUTIX и I-Bullkin_TV. Futhi umbukeli waphenduka waba ophana kakhulu, wathumela ama-ruble angu-315 kubasakazi ngosuku. Ngaphezu kwalokho, noma ubani angenza imali ngokusakaza, kungakhathaliseki uhlobo lomsebenzi wabo noma isizinda. Isibonelo, omunye wabasakazi "abaqoqayo" kakhulu Pug Umalume Inja, owayeyisiboshwa kuleli koloni. Into esemqoka ukuthola izethameli zakho.

Kuyathakazelisa ukuthi akuyona ividiyo kuphela, kodwa nokuqukethwe komsindo kuyadingeka ekusakazweni. Isibonelo, abantu abaningi abasakwazi ukucabanga ukuhlwa kwabo ngaphandle kwe-ASMR.

Ngaphambi kokufika kwezinsizakalo ezikhethekile zokuqoqa iminikelo, abasakazi babeqoqa iminikelo ngokuqondile ekhadini noma e-wallet. Ngokungangabazeki, lokhu bekungalungile ngenxa yezizathu ezimbalwa? Okokuqala, kuphazamisa kokubili umsakazi nesibukeli. Okwesibili, kwakungekho ukusebenzisana nomsakazi: wavele wangena kanye ngehora wabheka amarisidi ebhange le-inthanethi futhi wabonga wonke umuntu. Yebo, lokhu akukwazanga ukuqhubeka isikhathi eside futhi amathuluzi aqala ukuvela ayefuna ukwenza impilo yokusakaza ibe ntofontofo. Manje eNtshonalanga lawa ama-Streamlabs/Twitchalerts, ama-Streamelements kanye ne-Tipeestream.

Ukuvela kwenkonzo enjalo eRussia kwakungakabi yisikhathi eside. Eminyakeni embalwa edlule, umhleli wezinhlelo ozifundisayo wase-Omsk ogama lakhe lingu-Sergey Trifonov wabuka ukusakazwa kwamanye amazwe, futhi wathanda ukuthi yonke into yayilula futhi ilula kangakanani: ukuchofoza okumbalwa - futhi umsakazi wathola imali. Amasevisi akwamanye amazwe awazange abe nakho ukwenziwa kwasendaweni nokusekelwa kwamasistimu ethu okukhokha. Khona-ke uSergei wanquma ukubhala inkonzo yakhe siqu, eguqulelwe eRussia, futhi yilokho aba khona Izaziso Zomnikelo - iyithuluzi elidume kakhulu ku-RuNet.

Isevisi ayinabo bonke ububi bokuqoqwa komnikelo “okwenziwa mathupha” futhi yengeza izici ezimbalwa ezilula neziwusizo, kuyilapho ihlanganisa isixhumi esibonakalayo esinobungane, esisebenziseka kalula kanye nokusebenziseka kalula:

• Ukonga isikhathi kanye lula. Isitimu sidinga nje ukubeka isixhumanisi somnikelo ngaphansi kwevidiyo, futhi umbukeli udinga nje ukuchofoza. Asikho isidingo sokungena ohlelweni lokugunyaza oluyinkimbinkimbi ngaso sonke isikhathi. Isevisi isekela zonke izinhlelo zokukhokha ezingaba khona.
• Idiphozithi esheshayo yezimali kanye nokukhipha kalula. Amarisidi avela kubo bonke abasebenzisi aqoqwa endaweni eyodwa futhi aboniswe ngokuzenzakalelayo kanye ngosuku.
• Ukubonakala - into ebaluleke kakhulu yokusebenzisana ekusakazweni. Yonke iminikelo iboniswa ekusakazweni, okubangela ukusabela okunamandla okuvela kumsingathi. Ungakwazi futhi ukwengeza ukuvota, ukubukwa kwemidiya, kanye nokuboniswa kwababhalisile abakhokhelwayo ekusakazeni.

Ukuze ubhalisele Izaziso Zomnikelo, vele ungene ngemvume nge-akhawunti yakho yenkundla yezokuxhumana. Isevisi akuyona isikhwama se-elekthronikhi futhi ayigcini imali isikhathi esingaphezu kosuku, ngakho-ke njalo ebusuku zonke izimali zihoxiswa ngokuzenzakalelayo futhi zithunyelwe kumsebenzisi ngokusebenzisa uhlelo lokukhokha alukhethile.

Phakathi nokusakaza, ungakwazi ukuqoqa iminikelo ngenjongo ethile futhi ulungise inani lokugcina (ngokwesibonelo, ukuthenga ithuluzi elisha noma idivayisi, ukuthuthukisa ikhompuyutha - noma yini efiswa inhliziyo yakho). Inkomba yenqubekelaphambili yenani elidingekayo izobonakala kubo bonke ababambiqhaza. Ungabeka imigomo eminingana ngesikhathi esisodwa, khona-ke umbukeli uzozinqumela ukuthi uzonikela ngani. Kuphaneli yokulawula izibalo, ungahlaziya umsebenzi wezithameli ngesikhathi esisodwa noma esinye phakathi nokusakaza futhi ulungiselele ukusebenza kwamawijethi. Lokhu kuzosiza ukwenza ukusakaza kwakho kusebenze kakhulu, kuphinde kuhlole futhi kuqede ukushiyeka.

Esikhundleni isiphetho

Ingxenye yokusakaza ikhula unyaka nonyaka, futhi ngayo intshisekelo yababukeli iyakhula. Futhi uma eminyakeni embalwa edlule abasakazi abaningi babengabasakazi bemidlalo, manje iningi labo seliqalile ukuhlanganisa ukusakazwa kwemidlalo nokusakazwa kwezingxoxo noma kwe-IRL. Lokhu kuvumela ababukeli ukuthi bangene bajule empilweni yomethuli abayintandokazi yabo futhi bazizwe nomuzwa othile wokuba bangabangane. Ngaphezu kwalokho, ukuzijwayeza komhlaba kusikisela ukuthi ukusakaza-bukhoma kuqhubekela ekuhlanganyeleni okuphezulu, ngakho-ke isidingo sokudala amathuluzi amaningi abasakaza sihlale singashintshile.

Source: www.habr.com