Yonke imilayezo yesine ethunyelwa abasebenzisi benethiwekhi yokuxhumana nabantu iqukethe i-emoji. Lesi siphetho, esisekelwe ocwaningweni lwabo siqu, senziwe ochwepheshe be-Noosphere Technologies, abafunda amanethiwekhi omphakathi athandwayo engxenyeni yaseRussia. Abahlaziyi bacubungule imilayezo engaphezu kwezigidi ezingu-250 eyathunyelwa kusukela ngo-2016 kuya ku-2019. Emsebenzini wabo, ochwepheshe basebenzise isizindalwazi semibhalo egciniwe ye-Brand Analytics, enenkundla yedatha yezokuxhumana ebanzi ngesiRashiya.
Abahlaziyi babika ukuthi i-emoji edume kakhulu entwasahlobo ka-2019 ukukhanya okuphuzi okuwolintshi, okusetshenziswe izikhathi ezingaba yizigidi ezi-3 ngesikhathi sokubika. Endaweni yesibili kuzinga lokuthandwa yinhliziyo ebomvu β€οΈ, eyathunyelwa izikhathi eziyizigidi ezingu-2,8. Ukuphuma kwabathathu abaphezulu i-emoticon yokukhala ngokuhleka ????, efakwe emilayezweni evela kubasebenzisi benethiwekhi yokuxhumana nabantu izikhathi eziyizigidi eziyi-1,9. Ochwepheshe bayaqaphela ukuthi ama-emoji adumile anomehluko osuselwe ebulilini. Isibonelo, abesifazane banethuba eliphindwe ka-1,5 lokusebenzisa i-emoji, bakhetha inhliziyo ebomvu, ukukhanya okuphuzi okusawolintshi kanye nomaki wokuhlola oluhlaza. Phakathi kwabantu besilisa, ukukhanya yikho okuthandwa kakhulu, kulandelwa uphawu oluluhlaza kanye nobuso obumoyizelayo obukhala izinyembezi.
Ama-Emoji asetshenziswa kaningi kunamanye ama-emoji yizivakashi zenethiwekhi ye-Instagram (34%). Ilandelwa ngokubambezeleka okukhulu kweVKontakte (16%), Twitter (13%), Facebook (11%), YouTube (10%), Odnoklassniki (10%), namanye amaphrojekthi wemidiya (6%).
Ukushintshashintsha kokukhula kokuduma kwama-emoji esikhathini sokubika kubonisa ukwanda okukhulu kwenani lokusetshenziswa kwawo kusukela ngonyaka odlule. Ngokuphawulekayo, inani lemilayezo equkethe ama-emoji kuphela liqhubeka nokukhula ngokushesha. Uma ngo-2016 inani lemilayezo enjalo alizange lidlule i-5%, khona-ke kakade kulo nyaka ivolumu yemilayezo equkethe kuphela i-emojis ikhule yaba ngu-25%.
Source: 3dnews.ru