Abamele isevisi yokusakaza bukhoma iSpotify baxoxisana nabanikazi be-copyright baseRussia, bafuna abasebenzi kanye nehhovisi abazosebenza eRussia. Kodwa-ke, inkampani ayisajahi futhi ukukhulula insizakalo emakethe yaseRussia. Futhi bazizwa kanjani abasebenzi bayo (ngesikhathi yethulwa kufanele kube nabantu abangaba ngu-30) ngalokhu? Noma inhloko yangaphambili yehhovisi lezokuthengisa laseRussia le-Facebook, umphathi ophezulu weMedia Instinct Group u-Ilya Alekseev, okufanele ahole isigaba saseRussia seSpotify?
Ngeshwa, le mibuzo isalokhu ingaphendulwanga okwamanje, kodwa ulwazi seluvele mayelana nezizathu ezingaba khona zokulibaziseka okulandelayo.
Imithombo ye-Kommersant
E-Russia, iSpotify ihlele ukwethula ngentengo yokubhalisa eyi-premium yama-ruble ayi-150 ngenyanga. Isevisi ishicilele idatha enjalo ngoJulayi.
Ivolumu yemakethe yaseRussia yezinsizakalo zokusakaza umculo ngo-2018 yaba ama-ruble ayizigidi eziyizinkulungwane ezingu-5,7, futhi ngo-2021 izokhula ibe ngama-ruble ayizigidi eziyizinkulungwane ezingu-18,6. Lezi zibalo zinikezwe ochwepheshe be-J'son & Partners Consulting. Ngokusho kwabo, i-Apple Music ithatha i-28% yemakethe, i-Boom - 25,6%, ne-Yandex.Music - 25,4%. I-Google Play Umculo yenza u-4,9% wemakethe.
Iliphi isabelo ezothathwa yiSpotify uma ingena emakethe yaseRussia? Uma iphuma nhlobo: insizakalo ibilokhu ithembisa ukwenza lokhu iminyaka emi-5, kodwa ibambezela njalo ukwethulwa.
Ekuqaleni kuka-2014 inkampani
Source: 3dnews.ru