Kungani iSpotify ikuhlehlisele ukwethulwa kwayo eRussia futhi?

Abamele isevisi yokusakaza bukhoma iSpotify baxoxisana nabanikazi be-copyright baseRussia, bafuna abasebenzi kanye nehhovisi abazosebenza eRussia. Kodwa-ke, inkampani ayisajahi futhi ukukhulula insizakalo emakethe yaseRussia. Futhi bazizwa kanjani abasebenzi bayo (ngesikhathi yethulwa kufanele kube nabantu abangaba ngu-30) ngalokhu? Noma inhloko yangaphambili yehhovisi lezokuthengisa laseRussia le-Facebook, umphathi ophezulu weMedia Instinct Group u-Ilya Alekseev, okufanele ahole isigaba saseRussia seSpotify?

Ngeshwa, le mibuzo isalokhu ingaphendulwanga okwamanje, kodwa ulwazi seluvele mayelana nezizathu ezingaba khona zokulibaziseka okulandelayo.

Imithombo ye-Kommersant kholwani, ukuthi ukwethulwa kwe-Spotify ezweni lakithi kuhlehlisiwe kusukela ekupheleni kwehlobo kuze kube sekupheleni konyaka wekhalenda ngenxa yokungavumelani nelinye lamalebula amakhulu, i-Warner Music. Lo mbango uqhubeka kusukela ngoFebhuwari, lapho inkampani ingena emakethe yaseNdiya futhi ayizange ivumelane nelebula ngemibandela yokugunyazwa kwamalayisensi omculo.

E-Russia, iSpotify ihlele ukwethula ngentengo yokubhalisa eyi-premium yama-ruble ayi-150 ngenyanga. Isevisi ishicilele idatha enjalo ngoJulayi.

Ivolumu yemakethe yaseRussia yezinsizakalo zokusakaza umculo ngo-2018 yaba ama-ruble ayizigidi eziyizinkulungwane ezingu-5,7, futhi ngo-2021 izokhula ibe ngama-ruble ayizigidi eziyizinkulungwane ezingu-18,6. Lezi zibalo zinikezwe ochwepheshe be-J'son & Partners Consulting. Ngokusho kwabo, i-Apple Music ithatha i-28% yemakethe, i-Boom - 25,6%, ne-Yandex.Music - 25,4%. I-Google Play Umculo yenza u-4,9% wemakethe.

Iliphi isabelo ezothathwa yiSpotify uma ingena emakethe yaseRussia? Uma iphuma nhlobo: insizakalo ibilokhu ithembisa ukwenza lokhu iminyaka emi-5, kodwa ibambezela njalo ukwethulwa.

Ekuqaleni kuka-2014 inkampani ibhalisiwe ISpotify LLC ihlele ukwethula eRussia ekwindla. Kepha esikhundleni salokho, uSpotify ukuhlehlisele ukwethulwa: abafikanga eqoqweni elifanayo nomuntu ongaba uzakwethu - i-MTS. Lokhu bekuwukubambezeleka kokuqala, okwalandelwa yi-epic yonke yeminyaka emi-5 ezohlala okungenani kuze kube sekupheleni kuka-2019.

Source: 3dnews.ru