Ukuthengiswa kwezincwadi eziku-inthanethi eRussia ingxenye yemakethe ekhula ngokushesha. Ngengxenye yokuqala ka-2019, isabelo sokuthengiswa kwezincwadi ezitolo eziku-inthanethi senyuke sisuka ku-20% saya ku-24%, esifinyelela kuma-ruble ayizigidi eziyizinkulungwane ezingama-20,1. Umongameli kanye nomnikazi wenkampani i-Eksmo-AST u-Oleg Novikov ukholelwa ukuthi ekupheleni konyaka bazokhula ngomunye u-8%. Abathengi abaningi bancamela ukuthenga izincwadi online ngoba ishibhile. Ngokuvamile abantu beza ezitolo zezitini nodaka ukuze bakhethe izincwadi bese bezithenga ezinkundleni zokuxhumana.
Enye yezinto ezithuthukisa ukukhula kwaba izincwadi zikagesi nezilalelwayo. Ngokwezilinganiso zomqondisi jikelele wamalitha uSergei Anuriev, ekupheleni kuka-2019 ukuthengiswa kwabo kuzokwenyuka ngo-35% futhi kufinyelele ku-6,9 billion. Emaketangeni ezincwadi zikahulumeni nezesifunda, ukuthengiswa kusukela ekuqaleni konyaka kukhuphuke kwaba ngama-ruble ayizigidi eziyizinkulungwane eziyi-11, okuyi-12% yokuthengiswa kwezincwadi okuphelele. Kodwa-ke, ukuthengiswa kwezitolo zezincwadi kwehle ngo-14,3%, kwehlela kuma-ruble ayizigidi eziyizinkulungwane ezingama-16.
Ekupheleni konyaka, imakethe yezincwadi iyonke kufanele ikhule ngo-8% kuya kuma-ruble ayizigidi eziyizinkulungwane ezingama-92, ukulinganisa kukaNovikov.
Izazi zezomnotho zibikezela ukuthi abathengisi be-inthanethi baseRussia maduze bazothandwa kakhulu futhi baqale ukukhipha izitolo zendabuko ezingaxhunyiwe ku-inthanethi, naphezu kobunzima bezobuchwepheshe, izenzo zezigebengu kanye nezinkinga ze-logistics.
Ngakho, emasontweni amabili okuqala ka-August, kwaqala amalungiselelo onyaka omusha wesikole. Kepha ngo-2019, ukuthengiswa kwempahla yasehhovisi ezitolo eziku-inthanethi kukhuphuke kakhulu. NgoJulayi nango-Agasti, ukuthengiswa kwezimpahla okuku-inthanethi kulesi sigaba ngaphezu kuka-300%.
Source: 3dnews.ru