ngemuva izitatimende Ngemuva kwesimemezelo se-Federal Antimonopoly Service sokuthi ukukhangisa ku-Telegram naku-YouTube akuvumelekile, amaqembu amakhulu okukhangisa aseqalile ukumisa imikhankaso yawo yokukhangisa ku-messenger, kubika i-Vedomosti.
Ngokukhethekile, iqembu lokukhangisa le-Media Direction Group (elibekwe endaweni ephezulu kweziyi-8 ngokwenani lokuthengwa kwemidiya ngo-2024 ngokusho kweSostav kanye ne-Association of Communication Agencies of Russia (ACAR)) limise ukubekwa kwalo. Njengoba umqondisi walo ophethe, uDenis Maksimov, etshele iVedomosti, leli qembu lithatha "zonke izinyathelo ezingase zithathwe ukuze lilondoloze ukusebenza kahle kwemikhankaso ngenkathi liyidlulisela kwezinye iziteshi."
Ummeleli weqembu lezinkampani iRodnaya Rech (eziyisithupha eziphezulu ngokwenani lokuthengwa kwezindaba ngo-2024) uthe abakhangisi basabela kulesi simemezelo ngamazinga ahlukahlukene, kanti abanye bamisa imikhankaso yabo izolo kusihlwa. "Thina, okuhlanganisa nabameli bethu, siqapha isimo, silinde ukucaciswa okusemthethweni, futhi sikulungele ukuthatha isinyathelo ngokushesha ngokusekelwe olwazini olungenayo," ephawula.
USergey Efimov, umqondisi omkhulu we-OMD Resolution (ingxenye ye-OMD OM Group; ingxenye ye-Group1, i-ejensi engu-#1 yokuthengwa kwe-media ngo-2024), utshele i-Vedomosti ukuthi amakhasimende amaningi afune ukucaciswa mayelana nohlaka lwezomthetho lokufakwa ku-messenger, futhi yi-10-15% kuphela yabo ethumele izicelo zokuthi kungenzeka kususwe izikhangiso ku-Telegram. Uphawule ukuthi cishe akukho mikhankaso yokukhangisa eye yamiswa ngalesi sikhathi.
I-NMi Digital (eyingxenye ye-NMi Group) ibike ukuthi ayikatholi izicelo ezivela kumakhasimende zokukhansela imikhankaso yokukhangisa ye-Telegram, kodwa yenza ukuhlolwa okugcwele kokubekwa futhi incoma ukumiswa kwemikhankaso yokukhangisa ye-Telegram kuze kube yilapho izimo zicacisiwe. Ezinye izinhlangano zibika nokuthi iningi labakhangisi alikhanseli ukufakwa kwabo, lilinde ukucaciswa okusemthethweni okuvela kubalawuli.
Ngokusho kukaVasily Yashchuk, uMqondisi weCreative Division eKokoc Group, ukuvinjelwa kokukhangisa kuTelegram naku-YouTube kuzothinta izinsiza ezibalelwa cishe ku-70% wemakethe yokumaketha kwabathonya (ukukhangisa nababhlogi): 40% kuTelegram, 30% ku-YouTube. Amanye angu-15% avela ku-VK, kanti amanye angu-15% avela ku-TikTok, Rutube, Zen, Twitch, nakwamanye amapulatifomu. Ingxenye yokumaketha kwabathonya yayilinganiselwa ukuthi ibiza ama-ruble ayizigidigidi ezingama-50-60 ngo-2025, ngokusho kwe-Association of Bloggers and Agencies (ABA).
Njengamanje, i-Telegram noma i-YouTube azifakiwe ezingosini zezinsiza lapho ukukhangisa kuvinjelwe khona ngokomthetho, kusho uDmitry Grigoryev, uMqondisi woMnyango Wezomthetho e-European Media Group. Lokhu kufaka phakathi irejista ehlanganisiwe yamagama esizinda, izikhombisi zamakhasi ewebhusayithi, namakheli enethiwekhi aqukethe ulwazi oluvinjelwe ukusatshalaliswa kwalo eRussia (okugcinwa yiRoskomnadzor), uhlu lwezinhlangano zakwamanye amazwe nezamazwe angaphandle ezingathandeki, kanye nohlu lwezinhlangano ezilandelanayo zoMnyango Wezobulungiswa. Ngaphezu kwalokho, i-Telegram ne-YouTube zisafakiwe ezingosini zezokuxhumana nabantu zeRoskomnadzor, wanezela.
Njengamanje, kukhona ukungafani phakathi kokuchazwa okungenzeka kwesimo se-FAS kanye nezenzo zangempela zomlawuli, kusho uYulia Sinitsyna, umlingani womkhuba we-Intellectual Property and Information Technology enkampanini yabameli iChervets.Partners. "Uma isimo se-FAS siqinisekiswa ngokusemthethweni, lokhu kungasho incazelo ebanzi yomthetho wokukhangisa—ukuvinjelwa kuzosebenza hhayi kuphela ezinsizeni ezivinjelwe ngokuphelele kodwa nakumapulatifomu anokufinyelela okulinganiselwe ngokwengxenye," esho.
Source:
Source: 3dnews.ru
