I-J'son & Partners Consulting ishicilele imiphumela yocwaningo lwemakethe yaseRussia yezinsizakalo zevidiyo ezisemthethweni ngokusekelwe emiphumeleni ka-2018: imboni ibonisa izinga lokukhula ngokushesha.
Idatha eyethulwa icabangela imali engenayo kumasegimenti ayisithupha abalulekile. Lezi iziteshi ze-TV, amasinema aku-inthanethi, opharetha bethelevishini abakhokhayo (okukuvumela ukuthi udle okuqukethwe, okuhlanganisa namasayithi akhethekile), izinkundla zokusabalalisa idijithali, amanethiwekhi omphakathi, kanye nezihlanganisi/izinsizakalo zolwazi.
Ngakho-ke, kubikwa ukuthi imali ephelele yemakethe yezinsizakalo zevidiyo esemthethweni kusukela ekuhlinzekweni kwezinsizakalo eRussia ngo-2018 yaba ama-ruble ayizigidi eziyizinkulungwane ezingu-24,86 ngaphandle kwe-VAT. Uma kuqhathaniswa: ngonyaka ngaphambili lesi sibalo sasingama-ruble ayizigidi eziyizinkulungwane eziyi-15,89.
Abahlaziyi baphawula ukuthi imboni ikhulise izinga lokukhula kwayo kuma-ruble unyaka wesithathu ilandelana. Uma ngo-2016 ukukhula kwakungu-32% uma kuqhathaniswa no-2015, khona-ke ngo-2017 kwase kuvele ku-42%, futhi ngo-2018 kwaba ngisho nama-56%.
Kuso sonke isakhiwo semali engenayo emakethe yezinsizakalo zevidiyo ezisemthethweni e-Russia, isabelo sengonyama - 54,9% - sivela kumasinema aku-inthanethi. Izinkundla zokuxhumana zilawula u-13,6% wemboni.
Ngo-2018, imodeli yokukhangisa ikhule ngo-53% futhi konke okukhokhelwe kwakukhuphuke ngo-62% uma kuqhathaniswa no-2017.
Phakathi kuka-2019 no-2022, imakethe yezinsizakalo zevidiyo esemthethweni kulindeleke ukuthi ikhule ku-CAGR (isilinganiso sokukhula sonyaka esiyinhlanganisela) sama-24%. Isamba semali engenayo ngokuhlinzeka ngevidiyo esemthethweni kubasebenzisi ngo-2022 izofinyelela kuma-ruble ayizigidi eziyizinkulungwane ezingama-58,7 ngaphandle kwe-VAT.
Source: 3dnews.ru