Inhlangano ye-IAB Russia ishicilele imiphumela yocwaningo lwemakethe ye-TV ye-Russian Connected - amathelevishini anekhono lokuxhuma ku-inthanethi ukuze axhumane namasevisi ahlukahlukene kanye nokubuka okuqukethwe esikrinini esikhulu.
Kuyaphawulwa ukuthi endabeni ye-TV Exhunyiwe, ukuxhumana neNethiwekhi kungenziwa ngezindlela ezihlukahlukene - nge-smart TV ngokwayo, amabhokisi aphezulu, abadlali bemidiya noma ama-consoles wegeyimu.
Ngakho-ke, kubikwa ukuthi ekupheleni kuka-2018, izethameli ze-TV ezixhunyiwe ziba ngabasebenzisi abayizigidi ezingu-17,3, noma i-12% yabantu baseRussia. Ngesikhathi esifanayo, njengoba abalobi benothi lombiko, imakethe ikhula ngokushesha. Ngakho-ke, eminyakeni emi-3-4 ezayo, i-Connected TV cishe izoba inkundla yethelevishini ehamba phambili eRussia.
Ngesikhathi esifanayo, imakethe yokukhangisa engxenyeni ye-Connected TV nayo iyakhula. Inani eliphelele lemibono yokukhangisa kule ngxenye eRussia lenyuke ngo-170% unyaka nonyaka futhi liyaqhubeka nokukhula.
“Ababukeli baya ngokuya bedla amavidiyo aku-inthanethi, okuhlanganisa nesikrini esikhulu. Ngakho-ke, i-Connected TV iyingxenye eshisayo yemakethe yokukhangisa, futhi isabelo sayo ekuxubeni kwabezindaba sizokhula kuphela, "kusho ucwaningo.
Njengamanje, ama-smart TV ayindlela evamile yokuxhuma isikrini esikhulu ku-inthanethi eRussia.
Source: 3dnews.ru