Ngolunye usuku u-Sony ngokungalindelekile ekufinyeleleni isivumelwano nesimbangi esikhulu emakethe yemidlalo - I-Microsoft Corporation. Zombili izinkampani zizothuthukisa ngokuhlanganyela imidlalo yamafu (kukholakala ukuthi isizathu salokhu bekuyingozi edalwe isifiso seGoogle sokungena emakethe yemidlalo. ). Ezinye izinsiza eziku-inthanethi ze-PlayStation zizothuthela endaweni yesikhulumi samafu se-Azure. Kuza ngemuva kokuthi i-PlayStation ichithe iminyaka eyisikhombisa ithuthukisa insizakalo yayo yokusakaza imidlalo ibe yimpumelelo elinganiselwe. Mhlawumbe akekho othuswe yilezi zindaba ukwedlula abasebenzi bakwaSony Interactive Entertainment's (SIE) PlayStation division, abalwe ngempumelelo nesikhondlakhondla se-software saseMelika emakethe ye-console yemidlalo eyizigidi eziyizinkulungwane ezingama-38 cishe amashumi amabili eminyaka.
Ngokusho kolwazi lwe-Bloomberg, izingxoxo ne-Microsoft zaqala ngonyaka odlule futhi zenziwa ngokuqondile abaphathi abaphezulu bakwaSony e-Tokyo, ngaphandle kokubamba iqhaza kophiko lwe-PlayStation. Izisebenzi zophiko lwemidlalo zamangala yilezi zindaba. Kuthiwa abaphathi kudingeke baqinise idolo abasebenzi futhi babaqinisekise ukuthi izinhlelo ze-PlayStation 5 ngeke ziphazamiseke. Lesi sikhathi esinzima siyingxenye yesifundo esibuhlungu i-Sony nezinye izinkampani eziningi zobuchwepheshe ezibhekene nazo. Abahlinzeki besevisi yamafu abahamba phambili emhlabeni baba namandla ngokwandayo, futhi ngaphandle uma inkampani isebenzisa izigidigidi zamaRandi ngonyaka ezikhungweni zedatha, amaseva namathuluzi okuxhumana, ayikwazi ukuqhubeka.
Ukukhula okusheshayo kwezivinini zokuxhuma ku-inthanethi, ukuthuthukiswa kwamanethiwekhi esikhungo sedatha nobuchwepheshe bokufunda komshini kwenza umqondo wamageyimu akude angadingi umshini wegeyimu wendawo okhethekile ukuthi ube ngokoqobo nakakhulu. Lokhu kuwusongo ku-PlayStation, ekhiqiza ingxenye yesithathu yenzuzo yakwaSony. I-Xbox ye-Microsoft ibhekene nezingozi ezifanayo, kodwa umdondoshiya wesofthiwe unesevisi yamafu yesibili ngobukhulu emhlabeni, ngakho inkampani inempendulo yamasu. Abanye abahlinzeki bamafu abahamba phambili, i-Google ne-Amazon, bazakhela ezabo izinsiza zemidlalo yamafu.
Eqaphela ukuthi insizakalo yakhe yamafu yayingakwazi ukubhekana nokuncintisana okuphelele, isikhulu esiphezulu sakwaSony uKenichiro Yoshida waphoqeleka ukuthi abambisane nesitha esidala. "I-Sony izizwa isongelwa umkhuba omusha kanye ne-Google enamandla futhi inqume ukunikeza umsebenzi wokukhulisa ingqalasizinda yenethiwekhi ku-Microsoft," kusho usomaqhinga we-Asymmetric Advisors u-Amir Anvarzadeh. "Kungani bebambisana nesitha uma bengazizwa besongelwa?"
Umkhulumeli wakwaSony ukuqinisekisile ukuthi izingxoxo neMicrosoft zaqala ngonyaka odlule, kodwa wenqaba ukunikeza eminye imininingwane. NgoLwesibili, abaphathi abahlanganisa nesikhulu se-PlayStation uJim Ryan bazobuyekeza abaninimasheya ngesu elisha phakathi nosuku lwayo lwabatshalizimali lwaminyaka yonke. Lesi sinyathelo sika-Sony, ngendlela, sesivele sivunyiwe ngabanikazi bamasheya, ukwahlulela ngokunyuka kwe-10% kwamanani amasheya ngoLwesihlanu - lokhu kukhula okukhulu eminyakeni engu-1,5.
U-Sony waba yinkampani yokuqala yokudlala enkulu yokungena emakethe yokusakaza umdlalo ngemuva kokuthenga i-Gaikai yokuqala yase-US ngo-2012 ngamadola ayizigidi ezingu-380. Eminyakeni emithathu kamuva, yakhulula i-PlayStation Now, eyavumela imidlalo ye-PS3 ukuthi isebenze efwini ku-PC naku-PS4. Kusukela lapho, insizakalo ihehe ababhalisile abakhokhelwayo abayizinkulungwane ezingama-700, futhi ikhathalogi yayo ihlanganisa amaphrojekthi we-PS2 kanye ne-PS4. Kodwa-ke, izikhalazo ngezinkinga zokuxhuma ziyaqhubeka kuze kube yilolu suku, futhi ukuthunyelwa kuhamba kancane (eRussia, isibonelo, isevisi ayitholakali). "I-PlayStation Now iyisevisi elinganiselwe kakhulu," kusho uDavid Cole, umsunguli nenhloko ye-DFC Intelligence.
I-PlayStation Network, enye insizakalo yokudlala okukhishwa ngayo izibuyekezo, ukonga amafu kanye nomsebenzi wemidlalo ye-PlayStation 4 yabadlali abaningi, iletha inzuzo eningi enkampanini. Okwamanje, isaqhutshwa esinye isiqhwaga samafu: I-Amazon Web Services. Ngonyaka odlule, u-Sony no-Amazon babambe izingxoxo mayelana nokusebenzisana eduze kwemidlalo yamafu kodwa behluleka ukuvumelana ngemibandela yezohwebo, ngokusho kwe-tipster ye-Bloomberg. Yilokhu okulethe u-Sony ezingalweni ze-Microsoft. Qaphela ukuthi i-Amazon okwamanje ithuthukisa insizakalo yayo yegeyimu yokusakaza.
Ngokomthombo ofanayo, i-pivot ku-Microsoft yandulelwa izinguquko ezimbalwa ezibalulekile zabasebenzi kwaSony, okuhlanganisa nokudluliselwa kwabaphathi abathile abaphezulu be-PlayStation Now kwezinye izigaba. UJohn Kodera, owakhula waba isiphathimandla esikhulu esakha izinsiza zenethiwekhi, naye esikhundleni sakhe njengenhloko ye-PlayStation ngoFebhuwari, esikhathini esingaphezu konyaka ngemuva kokuthatha leso sikhundla.
Umbuzo obalulekile uthi ubani ozohlomula ngempela kulobu budlelwano? Abahlaziyi abaningi bayavuma ukuthi, okungenani esikhathini esifushane ukuya esimaphakathi, lesi sinqumo sizonikeza imiphumela emihle kwaSony. Imidlalo yamafu ayikakalungeli ukungena emakethe. Ngenkathi i-Google yethula i-Stadia ngoMashi, abasebenzisi abaningi ekuhloleni babike imiphumela engagculisi, okuhlanganisa ukubambezeleka okukhulu ekuphenduleni okokufaka kwabadlali kanye nokwehla kwekhwalithi yesithombe ngezikhathi ezithile.
I-IHS Markit ibikezela ukuthi ngo-2023, imidlalo yamafu izobalelwa ku-2% kuphela wemali engenayo yemboni. Kungakho u-Sony ne-Microsoft okwamanje begxile ekududuzeni kwesizukulwane esilandelayo, okulindeleke ngo-2020. Ukufinyelela ku-ecosystem ye-Azure kunikeza i-Sony isisekelo esinamandla sekusasa lapho imidlalo yamafu ekugcineni iholela ekushoneni kwama-consoles.
IMicrosoft ingaba ngumzuzi omkhulu nakakhulu. Isigaba se-Xbox siyaqhubeka nokukhiqiza imidlalo nama-consoles, kodwa manje sesigxile kakhulu ezinsizakalweni ezihlukahlukene, okubhaliselwe kanye nezinkundla zokuxhumana. NgoMashi, inkampani yamemezela umndeni wezinsizakalo zamafu zabathuthukisi begeyimu nezinkampani zokudlala zabo bonke osayizi. Ukusebenzisana noSony kwenza kube lula ukuthi i-Azure, esikhundleni se-Amazon noma i-Google, ibe indinganiso yemboni yezinsizakalo zemidlalo. "I-Microsoft iyona ephumelele ngokucacile ngoba u-Sony wakhetha ubuchwepheshe babo naphezu kokuncintisana okuqondile emakethe yemidlalo phakathi kwalezi zinkampani ezimbili," kusho uMnu. Cole.
Abanye ababukeli bemakethe baqinisekile ukuthi u-Sony uzolahlekelwa ngokuhamba kwesikhathi. Okwamanje ikhokhisa abashicileli abafana ne-Electronic Arts ne-Capcom imali efika ku-30% evela ekuthengisweni kwemidlalo ye-PlayStation. Kodwa uma izinsiza zokusakaza ziba yinto evamile, kuzofanele ibhekane ne-Microsoft ngokwayo ngenkathi ikhokhela esiqhudelana naye ukufinyelela kwingqalasizinda yamafu. Lokhu kungase kubeke u-Sony esimweni esinzima. "Lesi sivumelwano siphakamisa imibuzo ebalulekile mayelana nokubusa kwesikhathi esizayo," kusho u-Amir Anvarzadeh.
Kungakhathaliseki ukuthi imidlalo yamafu iba nini iqiniso lansuku zonke, ukugxila kokukhethekile kuzoqhubeka nokuba bucayi ku-Sony, ngokusho kukaPiers Harding-Rolls, inhloko yocwaningo lwemakethe yemidlalo kwa-IHS Markit. Njengoba nje i-Netflix ilwa ne-Prime Video ngokuthembela ku-Amazon ngokusingathwa kwamafu, noma i-Apple incintisana ne-Samsung Electronics ngokuthenga izingxenye zayo, isu eliwumongo likaSony lokuqinisa iminikelo yalo ekhethekile lizohlala lingashintshile.
Ngendlela, ukusabela kwezinsizakalo ze-antimonopoly ekuhlanganisweni kwabadlali ababili kwabathathu emakethe ye-console ekuthuthukisweni kobuchwepheshe obubalulekile akukacaci ngokuphelele, ikakhulukazi uma kucatshangelwa ukuthi iMicrosoft manje iyinkampani enkulu kunazo zonke emhlabeni ngenani layo lemakethe.
Source: 3dnews.ru