Ekupheleni kuka-2018, isevisi ye-microblogging i-Tumblr, ephethwe yi-Verizon kanye nazo zonke ezinye izimpahla ze-Yahoo, yashintsha imithetho yabasebenzisi. Kusukela ngaleso sikhathi kuqhubeke, kwakungenakwenzeka ukuthumela okuqukethwe "omdala" kusayithi, nakuba ngaphambi kwalokho, kusukela ngo-2007, yonke into yayinqunyelwe ukuhlunga kanye "nokufinyelela komzali". Ngenxa yalokhu, isayithi lilahlekelwe cishe ingxenye yesithathu yethrafikhi yayo ngemuva kwezinyanga ezi-3 nje.
Manje ulwazi lokuthi umnikazi ufuna abathengi besevisi. Kuyathakazelisa ukuthi elinye lamakhasimende angaba khona kwakuyinsiza ye-porn enkulu kunazo zonke i-Pornhub. Nakho-ke , ephendula isicelo sezintatheli ze-BuzzFeed News, esho ukuthi "babenesithakazelo esikhulu" ekuthengeni i-Tumblr futhi bangathanda ukubuyisela okuqukethwe "kwabantu abadala" kusayithi. IPhini likaMongameli we-PornHub uCorey Price ubhale ngalokhu.
Akukaze kube khona ukuphawula okuvela kwa-Verizon ngalolu daba okwamanje. Kodwa-ke, kungenzeka ukuthi inkampani izovumelana nomphumela ofanayo, ngoba i-Tumblr ayikwazanga ukuba umthombo wenzuzo i-Yahoo ne-Verizon abebethembele kuyo. Futhi uma kubhekwa ukuncintisana okunzima kakhulu emakethe yezokuxhumana nabantu kanye nezinsizakalo ze-microblogging, i-Tumblr ayinalutho olusele olunganikeza abasebenzisi.
Yiqiniso, umuntu akufanele akhiphe ukuthi lokhu kumane nje kuwukulahla ulwazi okuzodonsela ukunaka endaweni yesikhulumi futhi kwandise inani layo. Ngempela, ngokusho kwe-SensorTower, ngekota yokugcina inani labasebenzisi beselula abasha besevisi lifinyelele izinga eliphansi kakhulu kusukela ngekota yesine ka-2013. Futhi uma kuqhathaniswa nekota yokuqala ka-2018, yehle cishe ngama-40%.