"Amaphethini amnyama" kanye nomthetho: ukuthi abalawuli base-US bazama kanjani ukulawula imishini yomkhiqizo futhi banciphise umthelela wezinkampani zobuchwepheshe

"Amaphethini Amnyama" (amaphethini amnyama) amaphethini okuzibandakanya komsebenzisi emkhiqizweni lapho kukhona igeyimu ye-zero-sum: umkhiqizo uyawina futhi umthengi uyalahlekelwa. Kalula nje, lokhu ukunxenxa okungekho emthethweni komsebenzisi ukuthi athathe izinyathelo ezithile.

Ngokuvamile, emphakathini, ukuziphatha nokuziphatha kuyisibopho sokuxazulula izinkinga ezinjalo, kodwa kwezobuchwepheshe, yonke into ihamba ngokushesha kangangokuthi ukuziphatha nokuziphatha akukwazi ukuhambisana. Isibonelo, lapho i-Google izama ukudala ikomidi layo lezimiso zobuhlakani bokwenziwa, lawa ngemuva kweviki nje. Indaba yangempela.

Isizathu, ngokubona kwami, yilesi esilandelayo. Izinkampani zobuchwepheshe ziyakuqonda ukujula kwenkinga, kodwa, maye, azikwazi ukuyixazulula ngaphakathi. Eqinisweni, lawa ama-vector amabili aphikisanayo kanye nezinhloso: 1) ukuhlangabezana nemigomo yakho yekota yokuthola inzuzo, ukufinyelela nokuzibandakanya kanye 2) nokwenzela izakhamuzi okuhle esikhathini eside.

Nakuba izingqondo ezingcono kakhulu zilwela ukuxazulula le nkinga, into ephumelelayo kakhulu ephumile yilena yenza imikhiqizo esekelwe kumodeli yebhizinisi lapho iklayenti likhokhela umkhiqizo ngokwalo (noma othile uyayikhokhela: umqashi, umxhasi, u-sugar daddy). Kumodeli yokukhangisa ehweba ngedatha yakho, lena akuyona inkinga elula ukuyixazulula.

Futhi ngalesi sikhathi abalawuli bangena endaweni yesigameko. Indima yabo ukusebenza njengesiqiniseko senkululeko yomphakathi, isimilo kanye nemithetho eyisisekelo (kanye nokungena emandleni ngesizini ezayo ngesisekelo semithetho yabantu). Amazwe abaluleke kakhulu ngalo mqondo. Inkinga nje ukuthi ahamba kancane futhi awaguquki ngokwedlulele: zama ukwakha umthetho ofika ngesikhathi, oqhubekayo. Noma uchithe umthetho uma usuwuthathile futhi ngokuzumayo wabona ukuthi awusebenzi. (Imithetho yendawo yesikhathi ayibali.)

Mangisho, ukubonakala kuKhongolose yaseMelika UZuckerberg (Facebook), Pichai (Google) kanye noDorsey (Twitter) ngonyaka odlule kwavusa ukunyakaza okuningi okuthakazelisayo. AmaSenator aqala ukuqhamuka nemithetho esiza ukukhawulela okuthile: ukusatshalaliswa nokusetshenziswa kolwazi lomuntu siqu lwabasebenzisi, ukusetshenziswa "kwamaphethini amnyama" ezindaweni zokusebenzelana, njll.

Isibonelo sakamuva: ama-senator ambalwa kudala ukusikisela ukukhawulela mechanics, okubandakanya abantu ekusebenziseni imikhiqizo ngokukhohlisa. Ukuthi bazonquma kanjani ukuthi yini ukukhohlisa nokuthi yini engekho akucaci.

Kunomugqa omuhle kakhulu phakathi kokuhlanekezelwa kwengqondo, izifiso kanye nezinhloso zamaqembu ahlukene. Kulokhu, kulula kakhulu ukusebenzisa umsebenzisi olula kunenhloko yenhlangano, kodwa Sonke sinokuchema kwethu ngokwengqondo.. Futhi lokhu, ngezindlela eziningi, yikho kanye okusenza sibe ngabantu, hhayi nje ukukhiqiza kabusha ama-biorobots.

Ukuqhathanisa imali yemakethe yezinkampani zobuchwepheshe kanye I-GDP yaseYurophu (2018).

Eqinisweni, kubukeka sengathi uhulumeni omdala uyaxakeka ukuthi angakanani amandla amasha ezinkampani zobuchwepheshe ezinawo:

1. Ukube i-Facebook ibingumbuso, bekungaba izwe elikhulu kunawo wonke ngokwenani lezakhamizi (i-MAU 2.2 billion), isikhathi esisodwa nesigamu ngaphambi kweChina (i-1.4 billion) ne-India (i-1.3 billion). Ngaphezu kwalokho, uma abaholi bamazwe entando yeningi beshintsha njalo eminyakeni emi-4-8, ku-capitalism azikho izindlela zokususa umholi uma ephethe isigxobo sokulawula.
2. I-Google manje isiyazi kabanzi mayelana nezinhloso nezifiso zabantu kunabo bonke abefundisi, izangoma, izibikezelo kanye nabapristi kukho konke ukuba khona kwezinkolo zomhlaba. Lolu hlobo lwamandla phezu kwedatha alukaze lube khona emlandweni wesintu oqoshiwe.
3. I-Apple iyasiphoqa ukuthi senze izinto ezimangalisayo: ukukhokhela ukubhalisa konyaka okubiza kakhulu kwikhompiyutha ephaketheni yamadola ayinkulungwane, isibonelo. Zama ukungalandeli: kushintsha ngokushesha umbono wesimo sakho senhlalo, kulimaze isithunzi sakho njengomsunguli omusha, futhi kunciphisa intshisekelo yobulili obuhlukile. (Ukudlala.)
4. Kufika ku-40% wengqalasizinda yamafu lapho i-inthanethi isebenza khona kungokwalabo I-Amazon (AWS). Le nkampani yiyona "ehlinzeka" ehamba phambili emhlabeni, futhi inesibopho sesinkwa, ulwazi kanye namasekisi.

Yini elandelayo? Cabanga kanjalo:

1. Inguqulo yaseMelika ye-GDPR isiseduze.
2. Izinkampani zobuchwepheshe zizobhekana nochungechunge lokubuyekezwa kwe-antitrust.
3. Ngaphakathi tek. izinkampani zizokhula zinganeliseki ngezinqubomgomo ezinonya, futhi abasebenzi bazozama ukuba nomthelela omkhulu ezinqumweni zokuphatha.

Ucabangani mayelana nokulawulwa kukahulumeni kwemikhiqizo namaphethini okuklama?

Source: www.habr.com