Inkampani ye-TMT Consulting yafingqa imiphumela yocwaningo lwemakethe yaseRussia yezinsizakalo zevidiyo ezisemthethweni ze-inthanethi ngo-2018: imboni ibonisa ukukhula okusheshayo.
Sikhuluma ngamapulatifomu asebenza ngokwemodeli ye-OTT (Ngaphezulu), okungukuthi, ukuhlinzeka ngezinsizakalo nge-Intanethi. Kubikwa ukuthi umthamo wengxenye ehambisanayo ngonyaka odlule ufinyelele kuma-ruble ayizigidi eziyizinkulungwane ezingu-11,1. Lokhu kuhlaba umxhwele okungu-45% ngaphezu komphumela we-2017, lapho isibalo sasingama-ruble ayizigidi eziyizinkulungwane ezingu-7,7.
Abahlaziyi bachaza ukwenyuka okukhulu kangaka kokusetshenziswa kwemali engxenyeni yamasevisi evidiyo aku-inthanethi ngezizathu ezimbalwa. Lokhu, ikakhulukazi, ukukhula kwezilaleli ezikhokhayo, ukunikezwa kokuqukethwe okukhethekile ngamasinema aku-inthanethi, ukubambisana kwezinsizakalo nezitudiyo ezihamba phambili zaseRussia naseHollywood, kanye nokulwa nobugebengu.
Imodeli ekhokhelwayo ihola ngokuzethemba - imali engenayo etholakala ezinkokhelweni zabasebenzisi ibe ngama-ruble ayizigidi eziyizinkulungwane ezingama-7,6 (ukwanda kwama-70%). Ukukhangisa kulethe amasevisi evidiyo ama-ruble ayizigidi eziyizinkulungwane ezingu-3,5 (kanye no-10%).
Imakethe enkulu kunazo zonke ngokwemali engenayo ivi ngesabelo esingu-36%. U-Okko usendaweni yesibili ngo-19%. Ngakho, lezi zinsizakalo ezimbili zilawula ngaphezu kwengxenye yemboni ngokwemali.
Ngokwezibikezelo ze-TMT Consulting, ngo-2019 imakethe yezinsizakalo zevidiyo ye-OTT izokhula ngo-38% futhi idlule ama-ruble ayizigidi eziyizinkulungwane ezingu-15. Ngo-2023, umthamo wayo uzoba cishe ama-ruble ayizigidi eziyizinkulungwane ezingu-35.
Source: 3dnews.ru